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00:00:01
Not everything needs to be content (growing your personal brand on social media without losing authenticity) - with Sidney Brassfield
17 Plays23 days ago
Join me and my friend Sidney Brassfield, where we dive into why oversharing can block your visibility online & what that can look like. This is for the women who are building their business online, who want to grow in a softer way. A more aligned way, where you are not living on Instagram. You show up from power, not obligation.
Sidney Brassfield is a Medical Astrology Expert who specializes in helping women heal stored trauma in the body via using your astrology chart. She also is a trained intuitive, energy work alchemist and podcaster.
Follow Sidney on IG: @intuivelysidney
Podcast: Intuitive Alchemy
Enjoyed this episode? Give it a 5 stars & share with a friend. Send me a screenshot of your review on IG @darshvibess (screenshot before you submit the review), and I'll send you a free gift ;) ORRRR just leave me a review anyway haha ilyyyy
Have feedback + topic requests? Send me a DM on IG
Let's connect ;)
Watch on Youtube: @itsdarshna
Follow + connect with me on Instagram: @darshvibess
Tiktok: @itsdarshna
Contact for Collab/Work with me: nextleveldarsh@gmail.com.
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Transcript
00:00:01
Speaker
Hello, everybody, and welcome back to the She's Next Level podcast. Today, I have a special guest and a special friend here, Sydney, my girl. And I met Sydney.
00:00:13
Speaker
um met Sydney in our intuition training class situation, and we have been... Closer than ever, like since the past two months, I believe.
00:00:24
Speaker
Just getting to know you, it's been really, really cool. and just I noticed how many similarities that we have. And it's funny because, you know, this topic that we're going to be talking about today was yet another similarity.
00:00:38
Speaker
Yeah. Yeah. talking about and really like diving into especially since we are both like in the online space and we are you know currently in the midst of going our businesses but before we get into any of that i want you to introduce yourself doesn't have to be pretty doesn't have to be just introduce yourself because i feel like you do a lot of things that sometimes i'm like do yeah Yeah, I'm into a lot of things. That's that's for sure. i have no shortage of like passions and things that I love to learn about. So I'm Sydney and I started my business back in January. And I'm kind of in a similar space as Darsh. like We're all about you know mindset, subconscious reprogramming, energy work, like self-image, all of that.
00:01:25
Speaker
But I also go into like medical astrology. That's kind of my main thing. and So if you want to learn about medical astrology and what that might mean for like your physical health and wellness, that's what you're going to find on my page.
00:01:40
Speaker
I also have a podcast. So I love, love, love, love podcasting and just really talking about, really having deep conversations about like shit that matters and like just trying to live our best, like healthiest, most aligned, higher self-led life I love that.
00:02:00
Speaker
Yeah, one of the things that I really connect with you with is the body stuff, because I'm like health and fitness girly right here. But honestly, when i learned about medical astrology, honestly, didn't even know it was thing. First of all, I was like, I didn't know it was And I was like, but this is cool to relate your astrology chart with like,
00:02:19
Speaker
on a medical perspective, on a health perspective. Like, yeah. So it's, I think it's so cool what you're doing. And then along with like, just your perspective and the way that our conversations are always like so deep and it's like, we don't do surface level shit. Like we are deep ass bitches and we like to go deep because that's where you actually understand things at a deeper level. That's how you master things. That's how you,
00:02:43
Speaker
really get to sift through life and decide what's for you and what isn't. So that's what leads me to this conversation that we had. And this was like, I be i believe like around two weeks ago.
00:02:54
Speaker
I think it was two weeks ago. And it was I remember like, I posted a story around, like me just feeling like not everything has to be content. And like, I was really in this energy of like, you know, since I started my podcast a month ago, i remember like starting it in the way that I did was the same energy that I've started all my other businesses that I've had online.
00:03:17
Speaker
And this time it hits different because this is something that I know I'm meant to do. This is my sole purpose career. Like this is what my soul came here to do. So it's going to, I know my soul is going to like protect everything that it can to like not have me fuck up and not have me stray the other way, even though it's perfect if I do like,
00:03:36
Speaker
I know my soul is really intentional. And I remember having this feeling and this idea that I was exploring around this concept of like, I don't want to be that person anymore. Because before I used to share a lot online, I used to like show up every single day, and it kind of became my identity.
00:03:54
Speaker
When I peeled back all the layers of myself, like from the past year, and like been working on my self image, I'm like, but no, like, what is true to me? Like, what actually feels aligned for me?
00:04:06
Speaker
And after taking like a three year break from social media, and like, literally not even being on it at all, like anything, I feel so differently this time. And when I started my podcast, like a month ago, I was, I had this like schedule and I had this like plan and I was like going at it and I was doing it, but something felt off for me.
00:04:27
Speaker
And I was like, do I even want to share everything? Like, do I feel like sharing everything? Does everything have to be content? Because everything, What am I going to have to share if I don't have anything to share? So I really wanted to dive in deeper with you on that because I remember you replying to my store and you're like, I feel seen and heard.
00:04:47
Speaker
And I'm like, okay, I'm not about the only one that feels this way. Yeah, I think a lot of us probably feel pretty similarly on that. I mean, you know, of course, not everyone. Some people love to share like every single moment of their day. But I think also so much of that is like us being projectors. And we just like don't even we can't be bothered. We don't have the energy for all of that. We don't, we don't. And I, when I learned about human design, and I learned about the whole projector thing, I realized how against my strategy I was. yeah Like, I also noticed and I don't know if you noticed this being a projector as well is I noticed how I can get so much done when I'm on a kick.
00:05:31
Speaker
And I really want to share and I really want to like be out there. I am out there and I'm like, I'm on a little kick and I get things done so freaking fast. But then I also noticed that whenever I have those like high peaks, high peak moments, I go all the way the fuck down and I then I need to like throw my phone away. I need to go out in nature. I need to like literally zone out because I'm like, I need a recharge. It's like my recharging moment.
00:05:57
Speaker
So it's this level of like inconsistency in a way. But that level of inconsistency actually like helps us create with efficiency. Yeah. which is which has been an interesting ah observation for me at the very least.
00:06:12
Speaker
Yeah. i think it's i I mean, I have the same experience as well. like Sometimes I am just on fire and I'm just like, I want to crank this shit out. I've got so much to say. I have the energy to create it And so I take advantage of that. like When I'm in that energy, I'm batch creating content because I know that in a couple of days,
00:06:32
Speaker
I'm not gonna feel that same way. Oh my god. Okay, yeah. So speaking of batch creating. So I don't know if this is like a subconscious thing for me. But lately, like I have, I have content created from like, two weeks ago that I've like just created when I felt the inspiration to create, but I have no desire to post them right now. Like I just don't and I have content ready to go. And I haven't even I remember seeing from this past week, I haven't posted like, which is the longest that I haven't posted, but I haven't felt like posting.
00:07:03
Speaker
I don't know if you feel that way. Because sometimes I feel that way. And I don't know if it's like a subconscious thing. Or it's like, yeah, I just don't like feel like I don't feel like going on Instagram. I don't feel like posting. Yeah, yeah. No, that's just interesting for me.
00:07:16
Speaker
Yeah, I do feel that way sometimes. And I think I'm actually in one of those like phases right now where for the last I have posted this week, but most of it's been let out that I had scheduled it.
00:07:27
Speaker
So I wasn't like live doing it right then. Like I created it in a moment of inspiration and then I scheduled it because I knew that like I had family. I have family in town right now.
00:07:39
Speaker
I knew that like I was going to be more present in my like real life than on social media. And so i just went ahead and like gave that gift to myself by doing it ahead of time.
00:07:50
Speaker
But yeah, like right now, i i think I've checked Instagram like one time today and that was just to read a DM like that wasn't to scroll or anything. And i think it's just like about honoring your energy. And if you're cool, not posting for a week or whatever, like amazing. And if you just if you do want to post, but you know, you don't want to be the one doing it, then I would say schedule it.
00:08:13
Speaker
Yeah, I've been playing around with the idea of scheduling it. I think something within me is just like, is it still authentic if I'm scheduling it? Because like, I'm not behind it. But I think I have to work around that. Because if I do want to get my content out there, then of course, like I got to be a little bit flexible. Because I think for me, I feel like I actually want to do less.
00:08:34
Speaker
and live more. I'm in this era right now where I'm like, less is more. And you know this, because you know me, yeah I've done enough in my life. I've but been on the other end of like doing, doing, doing and like hustle, hustle, hustle. And like, how much more can I do? How much more can I produce because of what I do? And it's like, I'm going the other way around where it's like, how can my content 10x for me? Like, how can I do less and live my life and still be growing in the back end and like still create that reality for myself which is something I'm currently working on creating and cultivating that belief because everything is a belief anyways but I'm actually gonna you're inspiring me right now to like explore that idea deeper and further because i have content and I haven't even been putting it out there just because like again I value my energy a lot more now than ever
00:09:25
Speaker
But okay, so I, I'm curious to know, then, let's go backwards. How is I'm curious to know, how is your relationship with social media? Like, how was it before?
00:09:37
Speaker
And how is your relationship with social media now? Before I started my business? Yeah, before you started your business. Oh, gosh. Well, before i really, i mean, of course, I like had a personal page and I was on Instagram, but I mean, I've never been a super like social media savvy person. Like I would post maybe once a month, maybe once every three months or something, just like a photo dump of Instagram. things that had been going on in my life. like I wasn't like, you know, I think I have like, I still have my personal page, but I'm like never on it. I think I had like 800 something followers. I mean, it's like, I wasn't like doing it seriously. I didn't know really anything about
00:10:20
Speaker
And so I really had to, and I'm still learning. I still certainly don't know like so much about it. But um yeah, so it's like it was literally just kind of a tool for me to keep in touch with people and to, you know, have a relationship with certain people that I didn't see a whole lot. But Now it's such a different kind of tool. And I mean, now it's like part of the business. So I mean, my relationship though with it, I would say, i don't think I ever really had an unhealthy relationship with social media, which like, thank God, because I know so many people have such a hard time with like,
00:10:57
Speaker
comparison and like struggling with, you know, all of that. Yeah. pull myself out here yeah I mean, like that's probably more common than not. And i mean, I'm not going to say there's never been a time where I've like been scrolling and seen something and been like, Oh, like, why do I, why don't I have that yet? Or whatever that has happened. But I would say i think it's all about who you follow like and who you intentionally like view their stuff. and for me like For me, I would say the reason why i have I believe that I have a positive experience with Instagram and social TikTok, like just social media, is because I view it as such an educational platform.
00:11:37
Speaker
like I follow accounts and people who I'm inspired by and who I learn from. and so Typically, like when I'm scrolling, that's the kind of stuff I'm seeing and I'm like, oh my gosh, like I didn't know this or I want to look more into this. And so I think that's how I keep it really overwhelmingly positive.
00:11:56
Speaker
I like that perspective because for me, like my experience with social media, I remember goes back to Facebook days. And I remember and my friend created my Facebook for me because even when Facebook came out, I didn't care. i didn't even, I didn't even know.
00:12:14
Speaker
And then I didn't even read on myspace. I was on myspace. And I loved my space because I got creative with it. I got to like put yeah music on it and like do stuff with it. And that was like me.
00:12:26
Speaker
but yeah, Facebook, I remember my friend telling me about I had no idea what it was. And then she was like, let's make one. And I was like, I don't fucking care. And she was like, I'm making one anyways. And since then I've had Facebook. But for with social media, I remember I only really created it.
00:12:43
Speaker
Because I wanted to use it for business purposes. And I had a very like business mindset with it of like, this is a, this is to use for my business. That's all I care about.
00:12:54
Speaker
And while that's like great in a way to just like how you use it for educations and stuff like that. The other end of it was me literally like being on it all the time because I was prospecting and like back when I was doing Herbalife, like I was prospecting, I was showing up every day on the stories, I was making sure I posted I did enjoy the most part of it. Like I do like sharing, but then I also felt like I didn't have any boundaries with what I was sharing.
00:13:22
Speaker
And I didn't just keep some things for myself like that. I didn't really need to share, but I was just doing it because I knew that that's what I had to do. it was just like something that I was just checking off the list.
00:13:34
Speaker
Versus me actually like sitting down being like, do I actually want to share this? Or do I actually just want to like enjoy my life and not feel like i have to create content when I'm and living my life, especially if you're like more of a personal brand lifestyle type of brand. I know that happens a lot.
00:13:49
Speaker
Obviously, with influencers, I can only imagine how it could be with them. and how they even create a balance if they do. like I don't know, like, what do you feel like?
00:14:00
Speaker
What do you why do you feel like everything does not need to be posted? Oh, gosh. I wanted to open up this can of words because I was like, this is like, I'm like so curious to hear your perspective on this. This is like, I'm like, what direction do I want to go with this? because There's so many directions with this. Yeah. so for me, i just, well, not to bring too much astrology into it, but my midheaven is in Scorpio.
00:14:27
Speaker
that's basically like kind of your your professional brand or like your your branding, your kind of work. Your vocation. Yeah. and so that being said, like Scorpio can be like, they like some mystery. They like some secrecy. Like Scorpio is not going to give it all up.
00:14:45
Speaker
Oh yeah. Oh yeah. I know my Scorpio is very well. I used to date, quote unquote date a Scorpio. Yeah. Yeah. Yeah.
00:14:56
Speaker
ah So i you know, I think some of it, some of why I feel the way I feel probably is to do with that as well. But I think like for me, whenever I see people who do share like everything, which is, you know, a decent amount of people, I sometimes feel like it can be borderline inauthentic or almost even borderline performative. Like I just personally, it would not feel authentic to me if I was like sitting with you, Darsh, like in person and we're having a deep conversation and I'm like, hang on, let me prop my phone up and record this for content.
00:15:36
Speaker
Like let me get some clips for like that for me would not feel good. know And I hate when people do that. Except I'm not gonna lie, I kind of do that. But I at least like ask.
00:15:49
Speaker
I hate when people do that. But I have like at least ask like, hey, can we get this? But it's not if it's something personal, because then it's like, you know, but if you're interrupting me, that's a hell no.
00:16:01
Speaker
I think like it just pulls you out of the moment and I like, and this is just, this is, you know, I'm not saying that this is the right thing, but just for me, it would not be the right thing to be to pull myself out of the present moment and to be like, just thinking of how I, how can I post that? How can I turn this into content? How can I profit from this potentially?
00:16:25
Speaker
You know, how can I use this to make a sale? And that just for me is icky. And again, like for some people that may be the right thing and that may feel really good.
00:16:37
Speaker
But um and how i this is able to tell how have you been able to tell with like when people share content online? Like how are you able to tell like what's authentic or what feels authentic? What feels like they're doing something like that. I think a lot of that comes down to just like an into intuitive feeling of like a clear, like for me, clear cognizance. So that the clear knowing, I think like you can just kind of, you get a sense and it's not something that you can explain or it's not like you could just point to one thing and say, this is why,
00:17:09
Speaker
um I think it's just kind of a feeling. And again, that may just be a feeling that I get that for me, I'm like, okay, this person's not a good match for me, but they may be an excellent match for someone else. It's not like that they're inherently bad. It's just for me, I might be like, we're not on the same frequency.
00:17:26
Speaker
but um But I also think that that's just a question that we would have to ask ourselves before doing something like that. Like, because at the end of the day, it doesn't really matter if you if you do that and I feel a certain way about it. It's like, how do you feel about it?
00:17:42
Speaker
Because you're the one doing it, you know? Yeah, yeah, I agree. My, by the way, my, I learned my mid haven is in Pisces in the ninth house.
00:17:53
Speaker
So but definitely explains why since a kid, I was like always into the things that most people don't talk about the things that most people aren't into.
00:18:04
Speaker
Like the things that are different, the things that are taboo, the things that are like spiritual and woo woo and mystical. Yeah. Daydreaming all day, girl, all the time. Yeah. And it totally makes sense in the way that I show up. And I'm still exploring my voice myself.
00:18:20
Speaker
And it's funny because i feel like I have like an in-between of like moments where I feel like sharing and I'm like totally on it. But then I have moments where I'm like, I don't really feel like sharing at all, right? Maybe I don't feel like sharing everything. And so I feel like I personally fluctuate between the two.
00:18:37
Speaker
But I've also noticed that anything in extreme, and this is a lesson that I've learned myself is doing anything in the extreme is never the best. And so I'm like working on figuring out what that balance looks like for me, what authenticity, authenticity,
00:18:52
Speaker
feels like for me, when it comes to showing up in the content that I share, it really like makes me curious. I'm curious to know what do you think then drives people to overshare in the first place? And then how do we know? i know you said that that's like intuitive, which I agree.
00:19:09
Speaker
But how can people start to differentiate between like, is this really me or like, what's causing me to be like, what's driving me to overshare in the first place?
00:19:21
Speaker
And what does that look like for me? Yeah, I think it's like, if you're finding yourself post, like feeling like you need to post, post, post, post post post especially if it's like, well, it could be if it's personal or if it's professional, like if it's just your personal page, or if that's your your brand, and you make money from it either way,
00:19:39
Speaker
I think if you feel that pressure like, if I don't do this, then this won't happen. Like if I don't share all these things, then I won't make a sale or I won't get validation or whatever. I think it all boils down to validation and ultimately like your self-esteem or your self-image and just looking for that external, how can other people validate me? How can I get more whatever it is, you know, whether it's money or whether it's like someone liking your picture or saying like, oh my God, you're so beautiful or whatever, you know, or DMs from guys. Like, I mean, whatever it is, whatever your situation is,
00:20:14
Speaker
I think it ultimately is you're looking for exterior validation. And so that if that is your, your goal, your only goal when you post versus like, if you're coming at it from that, not enough, I need this from this external source versus I just want to share this because I am so damn excited about it. Like it is amazing. I think everybody should know because it will change your life. Like this is so cool.
00:20:41
Speaker
Or if you if it's just like a selfie or something and it's not some spiritual life-changing thing, you're just like, I'm posting this because I feel so good and like it is not going to hurt me in any kind of way if this gets no likes.
00:20:56
Speaker
Oh my God, that's a big one. I think that's a good filter. Like if you're someone who you're trying to figure out, like, am I coming from like an egoic place or am I coming from ah really like centered and grounded place is would you still want to post whatever it is if you knew that it wasn't going to get any likes or sales?
00:21:16
Speaker
Like how would you feel if you posted it and got no reaction at all? And if you still feel good, i think that would tell you like you're coming at it from a healthy place. Yeah, that's a really good gauge because I was actually thinking about this in the gym earlier today.
00:21:32
Speaker
And i had this like creeper thought come in as thoughts sometimes try to like creep in and fuck with you. you guys This is why you got to have awareness and like keep yourself in check because even like the work that we've done, you know, it still happens sometimes.
00:21:46
Speaker
And I had this thought because I haven't like posted for like over a week now. It's been a while. And I was like, you haven't really posted like what's going on. And then I was like, wait, hold up. We're not doing that. I'm like so quick to catch it now because my inner peace means more to me than anything.
00:22:03
Speaker
So I was like, I was like, wait a minute, like, where's this coming from? And I realized like, if if I do I actually want to post and I was like, not really. you know, I think I'm just like wanting to post because I haven't.
00:22:16
Speaker
And I was like, would I still be okay if I didn't post? Like, would i would I still be fine? And I was like, yeah, I'll still be fine. And that really helped me, like, decide whether I actually wanted to post or not. And what took it further for me was what you just said. But I was like, okay, well, let's say I have my, every everything I post is great.
00:22:36
Speaker
And let's say everything, people are eager to listen to me. People, like, want to, you know, tune into everything I have to say. And they love everything I share. would I still want to post that? And that really helped me be like, nah, I still don't feel like posting.
00:22:51
Speaker
Yeah. And it's like, because people can, the energy that you do things in translates. Even if people don't consciously pick that up, You can tell like energetically when someone is coming at something from more of a like validate me, get the fishing for compliments or, you know, whatever, like you can just tell.
00:23:12
Speaker
And again, like you may not really pick up on it, but you just know that you feel kind of repelled by this, this person's content or whatever. And it probably is that they're coming at it from a like,
00:23:25
Speaker
They're needing you to validate them or they're coming at it from like a scarcity mindset of, I don't really want to post, but if i I feel like if I don't, then I won't get da-da-da-da-da, whatever is. They won't be relevant or they yeah he their business won't grow. That's a big one.
00:23:42
Speaker
visibility wounds too from people like I know for me especially having like a Chiron and Leo in the second house where yeah you know I'm still exploring like why don't I feel like sharing a lot of the times more than ever than I ever did before because I am a very social extroverted person and I'm like exploring that myself too, of like also catching yourself. And if you're on the other end of it and like barely posting, then it's like, why am I not posting as much as I genuinely want to? Like, why am i still feeling this more than like I usually do? Why is it so much in like highs and lows when I feel like posting and when I don't?
00:24:22
Speaker
Cause I usually have that sometimes. Like I'll have a high and then I'll have a low, like a low, low and I'll have a high, high and a low, low. And it's like, I want to find the balance. Like I don't want to be like fluctuating between the two.
00:24:33
Speaker
No, I relate that. I'm conscious too. With when it comes to visibility and feeling safe to like, express your truth and show up authentically and also believe that it's possible for you to grow your business, grow in visibility without doing the most, like with just by being you.
00:24:50
Speaker
And that's enough. Yeah. yeah Yeah. Yeah. No, I relate to that so much because if I were to fall on one side of the spectrum, it would definitely be to the like not posting enough spectrum, like not sharing hardly anything.
00:25:04
Speaker
ah Yeah, that and that I mean, I also, as you know, have Chiron and Leo, mine mine's in the seventh house, but still, you know, that visibility wound is it's real. And I think like that it is two sides of the spectrum. It's like you can either go one way of I'm just going to share every bathroom break that I take with the Internet or I'm going to share almost nothing.
00:25:28
Speaker
You know, it's like there's there there is a middle ground and So I think we just all have to kind of find what that is for us. Yeah, it's so funny because I was on ChatGBT earlier before our podcast today and I was like, I was just playing around with it and I was like, how do we want to take this conversation? And it pulled up some hot take statements for me and one of them popped out for me and I want to read it because it was like so juicy and it really goes into the conversation that we're talking about.
00:25:58
Speaker
And it was basically saying that there's a huge difference between being vulnerable to connect versus being vulnerable to get attention. Oh, oh, yeah.
00:26:09
Speaker
i And it's like, when I read that, I was like, damn, Chachi B.T., you're so fucking wise. But was like, I was like, wow, like. i was like wow like How do we even fucking know like if we're being vulnerable to connect and actually genuinely connect and share from that place versus like being vulnerable because we want attention and validation because we're probably not feeling feeling like we're giving that to ourselves and we don't feel like safe in that space to like, you know what i mean?
00:26:41
Speaker
Yeah. I mean, instantly as soon, like for me, I just know that the way I would gauge that. And I think, I think I do gauge that probably unconsciously is it goes back to like, am I sharing this for a certain reaction or a certain amount of likes or comments or like the shock factor of it? Or am I sharing this because this is just so true for me? And like, if it even helps one person, then I'm so like, then it's, I've done my job. And I mean, I've shared some, some things that are pretty vulnerable, like about my ex-husband, like when I was married before and like all of that craziness and
00:27:22
Speaker
i knew that I was doing that at that time, like from a very grounded perspective of like, even if I got hate comments or even if I got people being like, oh my God, like how did you let your, how did you let that happen? You know, I knew that I was still going to be okay because I knew like that was so genuinely authentic to me, like what I was writing about.
00:27:42
Speaker
But if I had been doing it more for like a validation shock factor, give me attention, feel sorry for me or whatever, then I think I would have been very like checking the constantly like who liked it, who commented, what did they say, what do I think that they're thinking of me. Like, well, your physical and your like emotional reaction. Like how does your body feel when you hit post?
00:28:08
Speaker
Do you instantly get like a pit in your stomach because you're like – What if people don't like me anymore? going to lie. still kind of get a teeny bit of that, but it's mainly on me because it's like everything I post now, like,
00:28:22
Speaker
not before the month ago because I was doing a lot of scheduling stuff, but like what I'm posting now, I definitely can tell that it's authentic because I will like literally be in the moment and I'll record it and I'll be like, you know what?
00:28:35
Speaker
I'm proud of myself that I created this and that's all I care about. So I don't care if I post it or not, but I just love this video and that's what really loves me. Yeah. But I also thought about like going back to vulnerability, something for me that I thought about was like being vulnerable because I feel like I have to.
00:28:55
Speaker
Like, especially in this healing space and in this business, like, I battle with that in my mind a lot, because being vulnerable has not been something that's been natural for me, even though like a lot of people tell me that they feel comfortable talking to me about anything, because I am very open minded. I am an open book. And I don't really...
00:29:15
Speaker
Not to say that I don't ever judge because I'm human and I may have moments of judging, but I really do like tend to see the both sides to almost everything instantly. I just keep, keep myself open um and really accept people for the way that they are. I really try to understand people and I'm just really curious about people.
00:29:35
Speaker
But when it comes to me, like I've been through a lot in life that I like i already remember half the stuff I've been through. I don't know if that ever happens to you. I'm like, what happened? Yeah. Because I feel like such a different person now, but yeah I'm like, do i sometimes I'm like, damn, i i know sharing would be great.
00:29:55
Speaker
Sharing with some of my experiences and things I've been through would be great and would help a lot of people. But then I also have the other side of me where it's like, but do I want to? Like, You know, do I feel like I have to because I'm on a mission now? I want to help people. Like, do I have to because I want to help people?
00:30:13
Speaker
Hmm. Yeah, I feel i mean, I can relate to that to an extent as well. i think like. For me, the things when I have shared things that are that I would consider pretty vulnerable um and maybe a little like edgy or things that might surprise people to know that I've lived through or whatever.
00:30:34
Speaker
I feel like I've always, I've never done it too soon. Like I've never forced myself to do it um which I'm really glad. And it's always kind of happened in like, I would call it like a higher self led way. Like I just feel all of a sudden like an an urge or a nudge to kind of talk about something from that, from the perspective of whenever I was married or whenever I went through this or that or whatever. And so it's never been like oh, if I share this, then like maybe I'll have more credibility in this area. And then maybe da-da-da-da. It's never been like that. It's always just been like whatever.
00:31:16
Speaker
feel like my higher self is always like kind of guiding me. There's like always a theme going on. like And it might be visibility. It might be health. It might be whatever. you know just There's always a theme. and So as I kind of go through those themes, I feel like that's when sometimes I'll be led to like share a little bit more about a past experience or something. and And then it ends up feeling good versus like feeling like, oh my God, I'm exposed and i I just shared this and I don't know if I should have. And then those are the posts too, whenever I am vulnerable that get the most like
00:31:53
Speaker
people commenting going, Oh my God, thank you for sharing this. Like I had no idea or like that's so inspirational or whatever. And I'm just like, i end up kind of, I'm almost like shocked by it. Cause I'm just like, Oh God, same. The things that I wouldn't think that would be like super relatable.
00:32:11
Speaker
or I'm like, I'm not even thinking that it's vulnerable, but I'm just being me. Like are the things that really land for people. And I don't even, I don't even realize like, those are the things that people want to hear from me. Yeah. Because I know for sure that my path is a bit wild. It's a bit fucking crazy. I'm definitely meant to be bold and be fucking unhinged and out there. And it's scary.
00:32:35
Speaker
I sit with myself and I'm like, amazing, but also scary because it's scary how I know when I'm some of the ideas that come in my head and some of the things that come to me that are like really like that in this like sarcasm humor that I have sometimes, most of the time.
00:32:57
Speaker
It's kind of like cringe a little bit. And I'm just like, damn, like, do I, should I really? And it's like, I'll get like 20 ideas in a day, girl. Like literally and it's like always coming in. and so And sometimes it's like, for me, it's about filtering through like which ones I actually feel called to, to share. And it changes like sometimes like,
00:33:19
Speaker
I'll think of something that I want to post tomorrow. And then I'm not even I'm like, yeah, don't feel like posting that anymore. And it'll be like something else that I would have never thought about that I actually feel the urge to post. And now that you're talking more about it, I can definitely see and feel the difference of like, when I feel happy that I posted something and I, I feel like I stand by it. And I'm like, you know,
00:33:42
Speaker
um in the moment of like feeling good versus like me just doing it because, oh, I got to get something out there because I haven't been out there. And am I still relevant because I haven't been out there? And it's like, to check a box and it's like yeah, and it's like, you're, you're probably still more relevant than you think you are.
00:33:59
Speaker
And if anything, I've been really entertaining this idea of like how, when people are oversharing, And you can tell when they're oversharing, it doesn't make you as interesting.
00:34:10
Speaker
Yeah. Somebody that's like posting authentically and maybe they can be postingly ah posting authentically and and consistently. um But it's still this interesting factor that's to them because they're not sharing every single thing. They're not sharing. They're just sharing bits and pieces, but they're not.
00:34:28
Speaker
You're still curious about the whole pie. You're like, I still want to know like what's more to you. Yeah. Like you're not kind of getting fatigued. from, you know, watching like burnout from watching their content. Cause it's like, well, damn, I feel like I literally know every second of day that you have. and And now I'm kind of like bored, you know? And yeah. And then versus there's other creators I know that don't show up quite as consistently. And that those are the ones that I'm like, where are they?
00:35:00
Speaker
What are they doing? What are they up to? um Haven't heard from this person in a while. and you know i think, of course, we all have have our own like blueprints and our own energy types and human designs and everything. like I think that plays a huge yeah part of it, huge, huge, huge part of it.
00:35:20
Speaker
But yeah, I think it's really like you know doing one energetically solid post a week like where you are coming at it from a grounded, like your nervous system is regulated, all of that.
00:35:35
Speaker
one like aligned post a week I think would be way more potent and make you way more relevant than posting every day just to say that you did because like that's what some algorithm coach told you that you needed to do. but and like you're just doing it from that mindset. Even on stories.
00:35:54
Speaker
Yeah. on stories. Most people are like hanging on the stories. Even the stories. Exactly. like Sometimes I'm just seeing stuff and I'm like, This didn't add, like, did it hurt me? No, of course not. But like, this didn't like add something, you know, like you filming and showing this thing didn't, like it didn't do, i don't know what you wanted it to do, but I don't think it did it.
00:36:17
Speaker
Yeah. I always remember like anytime I see those little tiny dots in someone's stories, I exit right away because I'm like, I can't. ah Tiny dots? Like, you know, when someone posts like so many posts in their stories, like so many, yeah can I see those tiny dots, I'm like, exit.
00:36:36
Speaker
Like, I can't, this is too much. I can't commit. I used to do that. I'm not going to lie before like starting this business. I used to do that with Herbalife when I was doing that.
00:36:48
Speaker
And I post all the fucking time. And yeah, like people would still watch me though, like, you know, but yeah I looking back at it now, I'm like, oh my God, I cannot do that anymore.
00:36:59
Speaker
It's just like too much for me. Yeah, it can be a lot. And yeah, it can definitely be a lot. I find, okay, so here's the thing. This is like totally off topic. It's on topic of social media, but off topic of what we've been talking about. But do you find that you have, like, if you do like a little poll or ah like a where people can interact with your story, like vote on something or whatever.
00:37:24
Speaker
Do you find that you get like a lot of engagement with that? Because I feel like the majority of people that see my stories, like only a handful will typically like vote or answer the question or whatever. And I'm like,
00:37:36
Speaker
what are you guys doing? Like you saw it. Why are you not answering? Yeah, it's interesting. i think it has a lot to do with knowing your audience and like why they follow you follow you and also the questions and the way that you're engaging with them because I've noticed – the handful And then I've also like played around with it and noticed when I post a model style photo of me that I used to be, you know, this whole like model era that I went through um and just taking fancy photos and like things that look good that people want to swipe on or you know, whatever they want to do.
00:38:11
Speaker
i get a lot of engagement with that. And so same I'm also in this process of rebuilding my audience because again, a lot of people, that were following me three years ago, they were following that version of me. And I'm not yeah not here to say that like that version of me doesn't exist because she's still a part of me.
00:38:28
Speaker
i have just evolved a lot more into like actually showing up for what it is that I'm passionate about, how I want to like grow my business and grow a personal brand. And it's so different than how it was before.
00:38:40
Speaker
And so I do feel like some of the people are, I've been actually like releasing, I'm not going to say losing, I've been releasing a lot of followers. And I've been seeing that more happen more. And I've been actually seeing a decrease in my engagement.
00:38:54
Speaker
if I'm being really vulnerable right now, like really honest, decrease in my engagement, like way more than it used to be. um And that's okay, because I'm here to actually build ah an authentic, aligned audience that like actually wants to engage and actually like wants to be connected with me.
00:39:14
Speaker
And that's just going to require, you know, releasing and then bringing on and the new energy of like the community that I actually want. So yeah I do feel like it's just a matter of like knowing your audience and also experimenting. And yeah, I do like the engaging type of polls and stuff like that, but I don't use them a lot. Honestly, I don't because for me, stories are just a place for me to just share my quick little messages, which I personally really like, cause I don't have to go so deep on everything.
00:39:45
Speaker
You know, like I don't have to, I can just get a what message across for the day. um And it's easy for me and show like part of my lifestyle, which is easy.
00:39:55
Speaker
It's just easy. And I want to post what I want to post at this point. And I don't care like for whatever engagement that it gets. But I know that it's like making a difference in somebody's life, whether it's making them smile, whether it's actually giving them value about something or whether they just like looking at me.
00:40:14
Speaker
So ah yeah, that counts too. That's too. Like, hello. How could you not? Exactly.
00:40:25
Speaker
I love that. That's funny. Yeah. Why do you feel like that though? Like why did you ask that question? Oh, I just think it's interesting how like I feel like usually when I'm – I don't watch a lot of people's stories. I watch like the first maybe five people that show up. I do too.
00:40:44
Speaker
I'm not going to like unless I know you or like am – interested in what you teach or whatever like I'm not watching your stories I do the same thing I'm like literally when I post I post and then I'm maybe I watch a story or two of somebody that I'm like cool with and then I'm out I'm not even I have so many unread dms where I'm like I look at it and it's stacking up daily and I'm like I can't oh see I I go through my dms relatively quick just because I don't like the red number but
00:41:17
Speaker
that's more of like, and ah that's more of an OCD thing. But oh ah know but I just think it's interesting because whenever am watching someone's content that I'm like interested in, like, and if they have ah a thing or a vote or whatever, i usually will interact with it unless I just truly don't have like an opinion or whatever, then won't.
00:41:38
Speaker
But, and I just think it's interesting how like so many people just won't engage. And so like, even if it's just like a yes, no, or whatever, I I've just fascinated, guess, by human behavior and like what motivates people to do something or not do something.
00:41:56
Speaker
I agree. i agree. And I could totally see that um because I do the same thing, but that's only if I care about the subject and that's only if I want to as well. yeah So it has to feel like, again, authentic for me.
00:42:09
Speaker
i also, I remember posting a real like years ago, And it was this like idea of like, people will clap for you when you make it. But that means that you got to clap for yourself before you make it. And I do feel like there's a little bit of that where this whole like people, people will like support people they don't know because they have a certain status or certain like followers and whatever. And they, they will engage because of that.
00:42:37
Speaker
um But people that are still growing in their business, like, you know, it's kind of like, sure, but you will always like, I always notice the same people engaging in mine.
00:42:50
Speaker
Like, that's what I've noticed. So it's, and it's, I find that very interesting, which is fine, but it's like, it all started from here. You know what i mean? And people are not really seeing that and they're not really like, you know, so.
00:43:07
Speaker
Yeah. Yeah.
00:43:11
Speaker
Um, But we'll see. Like, I don't want to also hold on to that belief either, right? It's like, even that was like a whole belief. It's like, no, like people were, because you will we see so many other accounts that like of people that, you know, even our mentor that has insane engagement, but she doesn't have that big of a following. I really do think it comes down to a community.
00:43:31
Speaker
It does, totally. And i think I think something that, you know, not to derail our topic, but I think something that's been really, enlightening in kind of a shocking way for me was seeing who supported me whenever I started like my new Instagram account. Like even like, even if they follow ah some people that like I know in my real life, like that I would have thought would have been some of my biggest supporters haven't done anything concrete to support me or like don't ever engage. Don't, I don't think they listen to the podcast. You know, like there's,
00:44:09
Speaker
it's like It's really interesting how how things come out and come to light whenever you're in a position where the people in your life can either show you support or not.
00:44:22
Speaker
Yeah. And that's like that's been a really kind of interesting thing to navigate. Yeah. I think the way I see it is also a little bit different just because i also feel like I think it depends on the relationship that you have with each individual person because, for example, my best friend.
00:44:42
Speaker
Love her. She's my best friend, obviously. But I don't think she's, like, listened to any of my podcasts. Like, you know, she hasn't really, like, She engages, but not really like as much. And she's ah she's a new mom.
00:44:54
Speaker
So I also understand in the phase of her life where she's at right now yeah and her focus is elsewhere, where there's also other people that I personally know as well that I've had a great relationship with, um whether it's in the past or some people that are still in my life that I, you know, um communicate actively with and they haven't really been listening to my podcast or told me that they've listened to my podcast.
00:45:17
Speaker
One, i don't care if they listen, honestly, because I also know like that they love me no matter what. And them not supporting me in my business doesn't mean anything about like our relationship, because I don't know, like who maybe they aren't like interested in learning that stuff. Like my purpose is for the people that are meant to listen to it and that actually need the to learn from me and that need my message.
00:45:43
Speaker
And so that's how I kind of separate like who's supporting me and not the only thing that I have been looking into as far as like who's supporting me and who really like vibes with me, half of it's energetic because I can kind of tell the people that like continue watching my social media, but they never engage. And those are like fresh new friendships that I've had where it's like, yeah, whatever. And I feel like it really applies for me personally there first and also like,
00:46:08
Speaker
You know, friendships that like I know them off social media. So it's just so different for everybody, I feel like. Yeah. Yeah, totally. It's it's a complex. There's a lot of angles to look at it from, I think.
00:46:22
Speaker
Yeah, yeah. I used to take it personally. And I used to even expect, right, we end up having this, this like expectation of the people that like we know, and that love us or that, you know, had some type of close relationship with of like, yeah, like, why wouldn't you support me? Because I would do that for you, right?
00:46:41
Speaker
Why would you not do that for me? But I think just having that expectation for me personally, releasing that, has been so good for me and my mental health and like still being able to love them and, you know, see how they support me in other ways or how they show up for me in other ways or like how our relationship is when we connect.
00:47:01
Speaker
Because I don't know about you, but I have a lot of low maintenance friends. What I mean by that is I basically like barely keep in touch with them. And if my friends are listening to this, I fucking love you. And they know that and I will show up for you if you really need me and like anything.
00:47:15
Speaker
But they know that I'm like committed to my mission and my purpose. And like, yeah you know, it's still a work in progress for me to like stay in touch more. Yeah, same. like but But they when we reconnect, it's always like this. It's always like love. And so those are the kind of friendships that I've had.
00:47:35
Speaker
And my friends are all over the world. Yeah. Like my best like close people because i also like not to go too off topic, but I also like kind of categorize people accordingly or like who's really in my inner circle that I feel like I can have. And then who's kind of like acquaintance or whatever.
00:47:54
Speaker
um but this is like my inner circle that that I talk about talking about. Yeah. um Okay. So going back to this, then how does the process look like for you then from like what you choose to share how how consistent you are on your social media when it comes to your business. Cause I do feel like a lot of this does apply more to, you know, people that are entrepreneurs and in their business, at least my, I know my audiences and like, what are your non-negotiables for example? And like, what are your standards around it?
00:48:36
Speaker
Hmm. Um, gosh, I'm trying to even like, i think Because i I just feel like I do everything so like intuitively led or higher self-led that it's like, kind of like you said earlier, I may have 20 ideas and I may be like, okay, I think I want to talk about this one tomorrow and this one maybe the next day.
00:49:00
Speaker
And then maybe the next day comes around and I'm like, o this doesn't, I'm not feeling a super pull to like talk about this specific thing. But what I do want to talk about is this other thing that just came to my mind.
00:49:13
Speaker
So I think it's like also about, for me, I just try to share like what feels the most aligned that during that time. And typically that goes back to like what I'm learning about currently. What am I like literally going through currently and how can I speak about that in a way that can translate to like other people like that you can be and benefit from it as well as not just me telling you a story but like how can this be implemented for you as well and
00:49:48
Speaker
But I will also say a lot of my content is relevant to what the po what I was talking about on the podcast that week. So that kind of gives me a loose guide of like, okay, I know that I want to talk about this on Tuesday's podcast or whatever.
00:50:06
Speaker
So I know I'll do at least one post about that topic. And then the rest of it, like I have a couple of series that i that I'm doing right now, like medical astrology wise. So I usually know I'll probably share like at least one or two different kind of just like bite-sized medical astrology, like kind of shareable content.
00:50:27
Speaker
um People can swipe through and see like, did did she talk about my one of my placements or whatever? um And then the rest, I just kind of like leave it to be a little bit more spontaneous.
00:50:40
Speaker
um So I might have like three-ish planned posts per week. And then i if I feel inspired and I feel like I'm in that flow, that good energetic space, then I might share more or I might not.
00:50:53
Speaker
I might just be living my life and that you know two to three posts or whatever a week might be all that happens that week. Or I might post six days. like It literally yeah kind of just goes by my energy and like what feels aligned and what feels like I'm not just sharing it just to share it.
00:51:13
Speaker
Yeah, I do like that. That you seems like you have a little bit of a structure, but then you also have some flexibility within that structure where it's like, yeah, like I know what it is that I share is around my whatever topic I have for my podcast and whatever.
00:51:28
Speaker
um i know your niche is in you know, in medical astrology. So relative to that, which there's a lot that you can share with that. so much but you mind When it comes to astrology, there's like how much fucking content you can make out of that.
00:51:41
Speaker
Yeah, that's like never ending. And then whatever personal like stuff that you want to share, like personal lifestyle stuff that you want to share. You just kind of leave that open. i like that. It's actually very similar to me and what I've been exploring as far as like,
00:51:56
Speaker
sharing whatever I created with my podcasts. And you know lately I've been playing around with audio podcasts versus video, um which has been a lot of fun for me, honestly.
00:52:07
Speaker
And then just posting whatever I feel like posting around. like I'm still figuring out my voice, honestly, like where my niche is. So yeah it's been a lot more free flowing for me. But I think for me, it's just been this idea of getting my content out there, but also like maybe finding a way like scheduling it or like create because I create on the go. I feel like I don't know if you ever do that. me If I get a hit, and I have the the space to like create it and I have the energy, I'll make it right then and there.
00:52:39
Speaker
And then i will just either edit it then and there if I want to and post or I'll just like you know, leave it to edit later, and I'll keep it in my phone for her later. and then I have like posts from like four weeks ago when I first started that I haven't posted yet, like video reels.
00:52:57
Speaker
And they're ready to go, they're edited too. And I just haven't like put it out there. Also, because they're not relevant to my pod, like whatever episode I have for my podcast, but then I also have let myself be open to like,
00:53:11
Speaker
you know, it's okay if it's not. And I think that's what I've been saying. like It's like, it's okay if it's not part of the topic I was talking about. Totally. Yeah. I think I think, yeah, I think it feels good. It's kind of a really good mix of masculine and feminine for me to feel like, okay, I know that I want to post this like random truths, random medical astrology truths.
00:53:36
Speaker
And then i know that i I'm doing like right now the um food cravings, like depending on your moon sign. So I still have like several moon sign placements I need to post. So like On those, I'll like schedule, I'll create those in advance and I'll schedule them. And then i will kind of create anything else, ah not so much on the go, but more on the on the day. or you know, I'll see how I'm feeling on that day and be like, you know, I think this message is coming through. Or I feel like this is a theme that I've been noticing this past week.
00:54:08
Speaker
I'm going to share about what that means for me or what that looks like. or Yeah, yeah. I like the lifestyle like on the go content. I've actually been playing with that myself with like the commitment episode that I came out with recently because that was just like I didn't I wasn't even thinking about creating a podcast that day.
00:54:27
Speaker
and then I had this like hit that came in and then I was like, I'm going to create a podcast episode today. Yeah. yeah I love when that happens. Like that's so magical whenever you're like – mean that's happened to me so many times where I like wake up having no plan or I know maybe that I like need to record an episode but I haven't decided yet what it's going to be and then all of a sudden it's just like, bam, this is this is what needs to be said. and i just – I love that like clarity that comes through and that inspiration. loved I loved it so much because it flowed.
00:55:00
Speaker
And like it was easy for me. And that's like something that I'm doing. And I'm allowing myself when it comes to creating content and sharing on social media is allowing things to be easy for me.
00:55:11
Speaker
Yeah. And like that can be normal. Like it's meant to be easy. Yeah. I'm going to be doing a podcast episode on separately because...
00:55:23
Speaker
A lot of changes have been happening in my life. A lot of shifts have been happening. And i do want to talk more about that and like what it looks like for me. So that will be in the next episode.
00:55:34
Speaker
But you're coming up in about an hour and I don't want to make this too long because I know you and I can go forever. literally in our conversations but I just want to thank you so much for just being on my podcast and just sharing all your wisdom and everything your knowledge and like your perspective it's very unique and I love it that's why i love talking to you all the time yeah where can people find you Yeah. So I'm on Instagram and TikTok at intuitively Sydney and Sydney is S-I-D-N-E-Y. We remember getting that wrong the first time.
00:56:13
Speaker
Everybody gets it wrong. um So yeah, but it's Intuitively Sydney and then my podcast is Intuitive Alchemy and it's available anywhere that you get your podcasts.
00:56:24
Speaker
um Yeah, it just we talk about all kinds of things and lots of medical astrology, lots of energetics and um I'm also new on Substack. I just started a Substack and so you can...
00:56:38
Speaker
find my longer form content, which I tend to be a lot better at than the short stuff on like Instagram and TikTok, but I'm on there as well. So amazing. And I'm sure, I'm sure you can link in the show notes if like my Instagram or anything, if anyone's interested. I'll linking everything in the description so people can find you. but yeah, thank you so much. And this was so fun. This was so fun to talk about. And i love like talking about like,
00:57:09
Speaker
complex but like nuancy things like this because nobody ever is and it's like how do we all navigate through this you know how do we all get to know ourselves better and like honor ourselves more and still be able to reach our goals in the way that we want to like manifest in our own terms yes that's just been the vibe that I've been on and my mission is just totally figuring out for myself and then helping other people figure it out Yeah, because it's different for all. It's not a one size fits all. Yeah.
00:57:39
Speaker
yeah Well, thank you so much for having me. This was my first video podcast. I'm honored to be the first. Of course.
00:57:50
Speaker
yeah
00:57:52
Speaker
All right, my love. have a great day. Thank you.