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Solo with Jess | Balanced Leadership | Anti Sales
202 Plays11 months ago
You're hanging out with me today! Talking about Tiffanie's new waxing course, balanced leadership and my passionate feelings about anti sales! What makes sales icky and what makes sales feel good? Listen in and find out! XO
Find us:
Instagram: @the_esthi_coach @sweetcheeksuniversity @sweetcheekswaxingskincare
www.sweetcheeksuniversity.com
email us: beyondestheticspodcast@gmail.com
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Transcript
Unexpected Episode Release
00:00:12
Speaker
Happy Friday, everybody. Guess what? I recorded an episode yesterday to put out because it's our goal to always put an episode out so consistently every single Thursday. And then somehow I ended up scheduling it for this weekend. But it was definitely meant to be because something happened after I had recorded the episode. And I was like, dang it. I wish that I would have
00:00:39
Speaker
Not recorded that episode before this incident because now I really want to talk about it. And if you follow me on my coaching page, which is at the S it's at the underscore SD underscore coach.
00:00:55
Speaker
you would have seen me on my story talking about it pretty passionately. So that's what I wanna talk about today. I actually am gonna talk about two different things. I'm not gonna talk about that thing first. I'm gonna talk about something else first.
Mini Solo Episode and Career Story
00:01:10
Speaker
So first of all though, before I get into it, I just wanna say I'm doing a mini episode this week because Tiffany and I both have a lot going on.
00:01:21
Speaker
and we couldn't make our schedules match this week. So her and I really just need to set aside some time and batch record some episodes. I do want to record my whole career story and I actually might get that done this weekend. We'll see how productive I can be.
00:01:37
Speaker
And anyway, so I was like, I'm just going to put out a solo episode, because there's a couple different things that I want to talk about. And so you're just stuck with me
Tiffany's Brazilian Waxing Course Overview
00:01:47
Speaker
today. But if you guys have been following Tiffany, you know that she just released her Brazilian waxing course. It's an online course. It is so packed full of value, and it's such a good opportunity. If you don't know this, I work with, I want to say I'm up
00:02:06
Speaker
to maybe around nine aesthetic schools between Idaho and Utah. And a lot of the schools do not offer Brazilian waxing as part of their program for different reasons. And I didn't know that that wasn't normal until Tiffany told me that it wasn't. I don't talk to my schools about Brazilian waxing at this point.
00:02:32
Speaker
Have taught it as part of like I was teaching at a school in Arizona back in 2013 and I went in and taught a class on it on a weekend but they actually had to pay extra to take that class and It was part of the curriculum in Utah though. I do remember that for me anyways, and so I'm not sure who does and who doesn't include it in their curriculum and
00:02:56
Speaker
but it had never crossed my mind really that it wasn't really being taught at all or that there wasn't an extra course offered that they could participate in as an option even if they paid a little bit extra. So once I realized that recently, I thought what a great idea to create an online course for people who didn't have that opportunity in school. Learning online is still a really great opportunity and Tiffany really is one of the best and just most
00:03:27
Speaker
compassionate, genuine, authentic people that I know for sure. I'm not just saying that because she is such a good friend to me. We haven't always been really, really good friends, but I just really, really believe in her and believe in what she has to offer and she has so much knowledge.
00:03:46
Speaker
and put together this incredible course and that is available now and it's a very affordable price. I have seen online courses for up to $1,200 to learn Brazilian waxing online and hers is half that you guys. So there's so much value in there and it is such an amazing price and I also know that she does have payment plan options as well.
00:04:13
Speaker
super supportive. Right now, she actually is offering in-person coaching for Brazilian Waxing in Eastern Idaho. When you sign up for that with her, that course is included in that also. That's a really amazing opportunity too. It's a great opportunity for so many different reasons. Brazilian waxing is such a valuable thing to offer in your business.
00:04:40
Speaker
I know that she had a whole episode about it, but I just wanted to remind you guys that that is available. And she actually just this week released the in-person business coaching part of the Brazilian wax and the full day training and all of that with the access to the course. So I wanted to be sure that I mentioned that on this episode as well. So exciting. So her website is sweet cheeks university.
00:05:05
Speaker
And you can also navigate there just from her Instagram, which is at Sweet Cheeks University. If I just said that backwards, the website is sweetcheeksuniversity.com. Her Instagram is Sweet Cheeks University. Okay.
Balanced Leadership and Business Strategies
00:05:22
Speaker
So I wanted to talk about a couple of things, like I said. The first one is pretty quick that I'm going to go over and it is about balanced leadership. So
00:05:32
Speaker
Recently, over the past couple of months as I've been in different meetings and in my coaching group and leadership, we had the whole episode about it, right? And it was a really good episode. But with leadership, we could talk about, we could have an episode every week about leadership and there would still always be new or different aspects of it to cover.
00:05:59
Speaker
And we could go on and on and you never have enough time and we're always learning more and experiencing more and it's something that everybody struggles with. I don't know one leader who doesn't struggle with leadership and I think that is just because it's really difficult to work with so many different personalities that aren't like you.
00:06:22
Speaker
I really struggle with leadership myself. Right now I have a team of one. My little sister is the only person who works for me right now. And I love working with her because she is so easy. She's so unemotional. She's the least needy person that I have ever met in my life. You just give her a task.
00:06:43
Speaker
She either gets it done or she asks one or two questions and then she gets it done and then if I need Anything tweaked or if I need something different or I'm like put it in this format. She doesn't care She just hurries and does it and then she's just like it's just not a big thing for her So she does some tasks for me right now, and that is really it. So I just really think that with leadership it's just difficult and
00:07:09
Speaker
Over the years working with as many people as I have, I think one of the biggest struggles in everybody's business as a business owner, if you have a team, that is your biggest struggle in your business. I don't know one person, like I said, who doesn't struggle with having a team and managing people and being in leadership because it's just so hard to understand why your team
00:07:31
Speaker
is different right like how do i get them to do certain things so that's really what continues coming up for me with people is how do i get my team to do this how do i get my team to do this i have coached them i've supported them i've mentored them i've taught them i take care of them i inspire them i you know do everything right which those are all of the right things i definitely believe in
00:07:58
Speaker
leading that way, trust-based, mentor-type leadership. I really, I love that. I believe in it and think that it's an amazing thing. However, you really have to balance that out with, I will lead you, I will guide you, I'll do all the things, I'll support you. And this is what's expected of you.
00:08:27
Speaker
And if that isn't done, these are the consequences. So you have to be balanced that way, right? And I have conversations too, even just earlier this week with somebody who was like, how do I motivate them? And I was like, listen, you don't because it's not possible. You can't make somebody do anything.
00:08:50
Speaker
And you cannot motivate anybody to do anything. That's such an internal thing. You can incentivize, you can inspire, you can lead, you can suggest, you can, you know, do all these things. But, you know, unless there is like, this is what you're going to do and this is the expectation of you and I will help you get there. I'll support you. I'll teach you like whatever you need to know. That's awesome. But it has to happen. And if it doesn't, this is the consequence of that. And then you can't be afraid to do it.
00:09:16
Speaker
you know, discipline, whatever that looks like. If it's like, Hey, sorry, you didn't reach your sales goal. So you're not getting commissions this month on your sales. So, you know, or whatever that looks like, or like, this is a write up, you know, so it's hard because we love these people and we've invested so much into them. But at the same time, if that isn't happening, if like the expectations are not rolling out the way that they're supposed to, then there has to be consequences to that because that person is then really not,
00:09:44
Speaker
an excellent part of your team. They might be excellent. I'm having a hard time getting the words out because we love these people, but it's just that our businesses are our babies and we have invested everything into it. We need people on the team who really fit that bill and can help us grow.
00:10:06
Speaker
So we just have to be more balanced in the leadership approach and having a little bit of both is so important and people need to know what is expected of them. It's the same thing with policies for your clients. People need to know the policies are there for both of you. Rules are there for everybody. Expectations are there for both of you. So that's what I have to say about that.
00:10:31
Speaker
balanced leadership, it's really important to have a little bit of both else. There's just not a lot of growth to be had. So, you know, that's going to look like a lot of different things. Like one thing that I have helped a lot of people do is move to more of a sliding scale commission. That looks so many different ways, but a lot of people have a hard time getting their team to sell product. But with most people, as soon as I have helped them implement minimum sales goals,
00:11:01
Speaker
they have started exploding in retail sales. And so your minimum sales goal, it doesn't even have to be anything crazy. I will tell you right now, $250 a month is way too low and just a waste of policy or expectation. $500 is the lowest that I would go, but I would also make it depend on part-time and full-time, like those expectations and goals should look different, of course. But you do want to have a minimum. And I have found that as soon as somebody implements a minimum,
00:11:31
Speaker
With their team it this this sales those making recommendations on the products it just
00:11:39
Speaker
it's at the forefront of their mind now, right? And so having that minimum is a really good idea, but I do really love sliding scale commissions versus just having it be like a straight across thing so that it just makes them a little bit more, you know, motivated, quote unquote motivated or incentivized to sell more because the more that you sell, the more money they make and the more money that you make because they're selling more and retail is so profitable in a business. So,
00:12:08
Speaker
That's one thing with retail sales that I would recommend that if your team is not selling, number one, we've got to do some sales work. Whether or not you're the one who mentors them in that way. If you come to me for that type of mentoring, I specialize in that. You know, other Eminence reps teach it as well. Or I think there's many different places to get it. There is
00:12:36
Speaker
skincare lit. They do something I think once a year called Sales Haters Academy. Like there's training out there that can be implemented to help support them in making those suggestions. And then you want to have a minimum and you want to have a little bit more structure or a little bit more of like an incentivized commission structure. So those are some things that I have seen work well with that. Now I also have some people who do the same thing with pre-bookings. So they basically have a set expectation for
00:13:05
Speaker
the percentage, again, based on how many hours they're working that regular be within a week, a month, whatever that looks like, pay period, then there would be a set percentage expectation of pre-bookings. I've seen that too. I don't have a ton of experience with it, so I can't give you too much experience with that.
00:13:28
Speaker
It's something to consider. Your team should be helping you with things like that, right? I mean, as the owner, as the manager, it doesn't always need to fall on you. We want the whole team to be involved here. Now, earlier this week as well, I had somebody who followed with, who struggled with their team doing follow-up messages, which is so important. And so I'll tell you what I suggested to her is basically that
00:13:55
Speaker
based on again like full-time or part-time or the average amount of people that they saw that week you set an expected percentage of people that they follow up with because then it kind of puts the ball in their court to start
00:14:11
Speaker
using their heart and their mind to think about what would be the best follow ups to do and giving them a little bit of room there to say you know what I actually don't think that this one necessarily requires a follow up but maybe with this one I definitely would want to follow up on that because I did like a micro needling or I sold her
00:14:30
Speaker
$200 of product so I definitely want to check in and see how that's going and I said once you implement something like that then it helps them to gain comfort in doing it and then over time you can you know require that to just be a little bit higher and a little bit higher and
00:14:48
Speaker
and she already was coaching them in the importance of it because they felt like they were nagging people and you really aren't nagging people when you follow up with them. I love it when my people follow up with me when I get my hair done, you know, I have hair extensions and so
00:15:06
Speaker
I spend a lot of money on them. So I really appreciate it when they follow up just to make sure that everything is good. And I actually, you know, my most successful, not even my most successful, but my spa partners who let's say just like grow the fastest.
00:15:22
Speaker
that's because they're really good at follow-ups. And it doesn't need to be anything crazy when you do your follow-ups. It doesn't need to be scripted by any means. I just think you should set aside an hour every week. So let's just say a Friday morning, whatever time, you just automatically know every single week that that is your time that you sit down and you send out those text messages.
00:15:41
Speaker
to at least 80% or 90% of the people that you saw that week, let's say, and they're just really quick and simple. You know, how's your skin doing after the service that we did earlier this week? Is everything going okay? Okay, awesome.
00:15:58
Speaker
Um, if they left without booking, um, for me, I actually, when I go into services, I don't take my phone with me. And so I always call later or I need them to follow up with me so that I can get booked. And, um, so that's another opportunity is to actually get them booked if you didn't when they were in. And then also on the things like samples, right? Like know if you had given them samples. So then you're following up on like a service and the samples. How is it going with the sample? So
00:16:27
Speaker
It's really not nagging people when you just follow up with them. It's not an invasive thing to do. I think it's actually super important and it is a bonding thing. It just develops kind of like a friendship and a relationship. You're literally just following up. You're literally not asking for anything except for maybe
00:16:48
Speaker
Did you want to book with, you know, because we weren't able to book, have you had a chance to look at your calendar? Even if they say no, that fear of rejection is something that like they're not rejecting you. They're just not ready to free book. Like it's not that big of a deal. We have to talk. It's like stop taking things like that. So personal.
00:17:05
Speaker
And then also for reviews. I think the easiest way, you guys, to start building your reviews, well, I know the easiest way to start building your reviews, which is so important, especially for Google to get your search engine optimization especially, is to have the link so that you can text that in your follow-up.
00:17:25
Speaker
So you can also have a QR, of course, displayed in your business if you wanted to. But again, like that's another thing that you would want to follow up on. So different things like that.
Sales Experiences and Authentic Connections
00:17:37
Speaker
When it comes to leadership, that is what people tend to struggle with the most, besides other things like work ethic.
00:17:44
Speaker
I could talk about that all day and we actually are going to record an episode on work ethic because it's getting like a little bit crazy out there. So those are my ideas for those three things. If you struggle with those things with your team, coach them through it, mentor them through it, support them, love them, take care of your team, pour into them, pay them well, and
00:18:04
Speaker
set expectations and there's consequences if these things aren't done. So really balanced leadership is definitely the way to do it. I just got kicked out for a second. So okay, here is what I really want to talk about.
00:18:22
Speaker
So yesterday I taught the first retail sales course. I'm not advertising for it. That's not what this is because I'm actually full. I only have one spot left open on April 22nd. And I taught the course and I loved it. And I think they loved it. Zoom is always a little bit hard to tell. Zoom is not my most favorite platform in the world. I appreciate it for what it is, but I don't like love it.
00:18:52
Speaker
Because of that, like the connection is just a little bit different. Now, the way that I teach sales is very much anti-sales. It's very much sales
00:19:10
Speaker
from the heart, heart-based connections, feel-good sales, and win-win sales, service-based sales, subtle sales, developing deeper relationships with your clients so we get the loyalty that we're looking for. It's a very all-encompassing, well-rounded, I talk about a lot of different things. I even go into
00:19:32
Speaker
Oh man, I keep getting kicked out of here. I also go into retail shelving, inventory and inventory management. There's a lot that is included in that course. Anyways, you guys, I taught that class from 10 to 1.
00:19:54
Speaker
And then at five o'clock I had this consultation, let's say consultation meeting with this sales company.
00:20:04
Speaker
who offer self-training. Now, going into it, I knew that it was pricey because I've been aware of this company for a long time. And what had happened is I was scrolling through Instagram one night recently. I think it was on Sunday night. And there was a reel that I was interested in. I was like, oh, actually, that is a concept that I do want to learn more about. And there is an area or two that I
00:20:32
Speaker
want to level up in sales. And I'm not talking about in spa sales. That is very different. That's what I teach. That's what I have just down. I've mastered it. It's one of my favorite things to do. I'm so passionate about it. Definitely specialize in it. That's not what I'm talking about. I'm talking about a completely different aspect of sales, like completely different.
00:20:55
Speaker
I'll tell you what I'm talking about is closing leads, okay? I'll just put it out there. I'm just talking about closing leads. I wanted to know more about that. It's something that I don't always have like amazing verbiage for and that's just a whole other subject. So I was looking to really level up in that way.
00:21:14
Speaker
And i also have like a handle on how to sell online courses to a degree that i already am working with a different coaching company for that but i was like yeah for for closing lead i would love to be better at that i would love to be better having those conversations and anyways and so i.
00:21:34
Speaker
reached out via DM, right? You know, where they say like, put this in the comments and then we'll send you whatever. So I did, but what ended up happening is that it wasn't like an automatic response. They actually didn't start, they sent something automatically, but then they started a conversation with me. You guys, this conversation went on and on and on and on. And they continued asking the same questions basically over and over and over, just in a different way.
00:22:04
Speaker
And I was getting really annoyed by the end of it. I just didn't even want to respond anymore. But at the same time, I was like, I know that you guys have really good programs, so I'm just going to be really patient. And eventually, they're like, OK, yeah, let's set up a meeting. They didn't even tell me about the courses at that time. They were like, well, yeah. So I think maybe you would be a good fit just to set up a meeting. And I was like, holy shiz.
00:22:27
Speaker
whatever fine and so I booked this meeting so five o'clock yesterday I had this meeting and oh my gosh talk about uncomfortable hard sales everything I don't believe in I left that conversation with so much
00:22:52
Speaker
tension in my body and just icky, just this yucky, icky, uncomfortable, off-putting feeling in my whole body. And emotionally, I just felt inferior almost. I just felt degraded. I felt inferior. I felt
00:23:21
Speaker
I don't know. It's so hard to explain, but if you've been in a bad, like a negative sales situation, you know exactly what I'm talking about where you just leave and you feel drained and you feel tense and you just feel like that was such a yucky experience for me.
00:23:36
Speaker
this is why people struggle with retail sales is because all of us have had these types of experiences and then we get into aesthetics, we get into the beauty industry and now we're expected to sell skincare. And so because we've had these experiences, we have all of these negative feelings about sales. And this is actually something I go through in my course, I go through letting go of all like leaning into it, talking about it, dissecting it,
00:24:03
Speaker
in a deep psychological way for you, like how you feel about that. And then letting it go is actually a big part of what I do. And so it's so interesting that I had that experience yesterday, but I'm like, this is why I'm doing what I'm doing is because this is why people have problems with sales is because everybody has been in an experience like this.
00:24:25
Speaker
And it just instilled in me that I am on the right track, I'm doing the right thing, I'm coming from the right place and I believe so much in what I have to say and the value that I have to share about sales because we're really in a different era of consumerism and hard sales doesn't work very well for very many people anymore.
00:24:46
Speaker
So I'm going to tell you why I'm going to tell you like I really want to dissect this experience because I have been ruminating on it and resonating and just like cannot get it out of my head ever since it happened. So the first thing is that she was not warm and friendly. She really wasn't she barely smiled and she acted like
00:25:13
Speaker
confused and superior. And she just kept asking similar questions over and over and over. Now what she was doing is she's using an angle, let's say like a sales tactic or an angle called creating tension.
00:25:29
Speaker
What this means is that you psychologically get this person. It's very manipulative. You psychologically get this person into a place where they are like, these are my goals. This is what I want. And you get them feeling really good about that. And then you bring up the pain points. You're like, how would you feel if you didn't achieve this? But the way that they go about it, I was on that call with her for one hour.
00:25:57
Speaker
answering similar questions over and over and over and over because what they're doing is getting you psychologically to talk yourself into this.
00:26:09
Speaker
It's so manipulative. It's so yucky. And that's why in my whole body, I just felt like I don't want to do this anymore. And I wanted to just end the call and never talk to her again, not even halfway through. I was like, this is so ridiculous. Give me the information that I need. I want to know the programs. I want to know the price so that I can figure this out. I already know that they're good, right? It just was such a backwards thing to me.
00:26:36
Speaker
her whole demeanor. It just wasn't warm and friendly. There was no compassion. There was no warmth. There was a zero connection because I was just getting frustrated. I was like, why are we dragging this out? I'm not getting the value and the information that I need. And I just
00:26:52
Speaker
I know that I'm being sold to and the angle that you're taking, I just feel gross about it. And so that was a huge problem. And there's a way to take interest in somebody, but that's not it. That's not it. If you're warm and you're friendly, so what I want to get out is it's the intention behind the conversation.
00:27:18
Speaker
You know when someone is just trying to sell you something because they're just trying to make money and it doesn't have anything to do about the answers that you're telling them or whether or not they care, right? It's, you want to go into any interaction in any conversation, keeping in mind very, very, very first connection. I want to make a connection with this person.
00:27:44
Speaker
That is very different than I want to manipulate this person to get them to a place where they're talking themselves into spending $10,000 on this program or $150 on this or whatever it is. I don't care what the price is.
00:28:04
Speaker
that intention is completely different and the other person can feel that because sales is an energy exchange and so it's either going to be good energy exchange or it's going to be a sucky energy exchange like that was. As the conversation kept going on, she did finally get into the program. She was using the tactic of saying or of getting me to say yes over and over and over again. She's manipulating me to get me to talk myself into it.
00:28:29
Speaker
So I'm not against asking yes questions. That is something that I actually bring up in the course.
00:28:35
Speaker
one or two times, you know, and it's about like a scent and a texture. It's just, it's not like, it's not manipulative. Like she was getting me to do yesterday was so crazy, but we got to a point where finally she was showing me the programs and she was going through her whole, you know, well, based on what you said, I think this is going to be the best one for you to help you reach your goals, yada, yada, yada.
00:29:01
Speaker
And then she tells me these astronomical prices, which to me, I honestly know that I could read books and I could find a mentor. I have friends who are in sales. I don't need to spend any money on it. But I was interested. This is a really great person. And so I was like, honestly, if it's around $1,000 or $2,000, I actually would do it. And I think that I would get a lot of value. But that wasn't the case.
00:29:28
Speaker
the smallest package was like $3,000. And I was like, honestly, even just after this experience, I'm not sure that I would spend $2,000 on this, let alone like $3,000, let alone the eight or $10,000 program that she was trying to sell me. So I immediately like
00:29:45
Speaker
After the interaction that I had with her, after learning the prices, I was like, no, this is just an instant. No, because you're making me feel so gross and you're wasting my time, you're dragging this out. Anyway, so then she basically, oh my gosh, I don't even know how to explain it, but she essentially accused me of not being a committed person.
00:30:20
Speaker
There's nothing worse that you could say to me than that. But the biggest problem, it wasn't my ego about that. My biggest problem with that is that people want to do business and buy from somebody that they know, like, and trust, or somebody who is taking a genuine interest in them and creating a connection with them. And so right there, as soon as she said that, I immediately was like, you don't know me.
00:30:49
Speaker
and I don't want to do business with you. It just, it made me so angry and she knew it. As soon as she said that, I actually got a little bit like,
00:31:01
Speaker
in her about it. I was like, no, you do not say things like that to me. Like you do not know me. And that was the wrong thing to say. And so she knew in that moment that it was over. And that was the wrong thing for her to do. It was the wrong move, wrong thing to say, wrong energy to take there. Like that's never going to work on. It didn't work on me. I don't know how it would ever work on somebody else because it was horrible. And she was trying to get me to prove to her that I was committed.
00:31:28
Speaker
But for me, I was like, no, you don't know me and you're not taking the right interest in me. You're not trying to create a connection. You're not warm. You're not friendly. You're not smiling. You're not like, no, I do not want to do business with you. I would not give you a dollar. You're never getting any more of my time and you're not getting a penny for me. I'm like, we're done. And then she kind of had to finish her sales pitch of going through the different
00:31:56
Speaker
you know, programs. And then she had to start talking about the payment options. And I just kept saying like, no, no, no. And you know, like, you know, maybe I'll look at it later and see the finances. But at that point, it was just pretty much done. And she then kind of started to be cold towards me. And she just ended the call and she was like, okay, bye. I was like,
00:32:20
Speaker
Wow, that I literally couldn't even believe that that just happened, especially on the day that I had taught my first course, which is basically opposite of everything that that was. And it was so gross. It was just so gross. And it really brought me back to the intention. Again, it's just the intention that you go into the interaction and the conversation with when you are
00:32:49
Speaker
selling anything. It's so gross. It's just so gross. I couldn't even believe that it happened. But in skincare and in the beauty industry and skin and hair, what's really nice is that it's a completely different situation than
00:33:12
Speaker
trying to get someone to spend thousands of dollars. It's just, you know, maybe a $70 to $120, let's say. And they're already they're coming to you for help. And so what's nice about skincare is that they are already they're asking for your help. They're already they're getting a service with you. And so it's not a true like it's not intrusive. It's not
00:33:37
Speaker
crossing a line it's not making somebody uncomfortable by making suggestions is there a way to go about it yes and that's what i teach and that's what i teach in my courses just how to go about it and the best way possible that creates really good feelings for both of you and creates connection and creates a relationship and
00:33:55
Speaker
lets them know that you're really listening to them, that you really care about them. I'm just here to help you. Whether you buy or whether you don't buy, doesn't matter to me. I can't wait to see you again. Here's a sample of the product. I love seeing you. I'm going to follow up and just make sure that your treatment was good.
00:34:11
Speaker
and you're just coming from such a subtle, heart-based, loving way where your true desire is actually to create connections that get you books full, that basically you become
00:34:27
Speaker
this person's trusted advisor and they become our best client and we have a long-term relationship with them and they're booking with us regularly and they're buying product and we're helping them reach their goals and getting referrals from them and they leave us a really good review and they support our business and we, you know, create a community with them and it's such a different scenario. Like you guys can even just hear it in my voice. As soon as I start talking about it, my whole body just goes,
00:34:57
Speaker
Yesterday, I was just like, I hate this. I'm so mad right now. I want to end this call. The beauty world, the beauty profession is so different.
00:35:12
Speaker
We're also just in an era of people wanting more beauty products because there's just this wellness movement and people are spending money on skincare. So even with the recession, even with inflation, they will spend their money on what makes them feel good and what they find a lot of value in.
00:35:33
Speaker
So we already kind of have a leg up. We're already in a place of love and service because they're coming into us for services and so we've already taken that ickiness out of it and we're in a completely different situation and that is what I'm trying to help people with and help people see because again,
00:35:54
Speaker
We've all had these experiences. I'm so glad that I had one yesterday because I haven't had one since 2018. And I'm so glad that that happened because it really just reminded me that our world that we're working in is so different. But when I do talk with beauty professionals about sales, there is such a wall.
00:36:17
Speaker
where they just feel so uncomfortable with it because we've all been in those situations and they're like, I never want to make anybody feel like that. And you're right. You don't ever want to make anybody feel like that. And I don't ever want you to make somebody feel like that. And that is why I created this course. I teach it with Eminence. I teach parts of this course all the time. I try to always
00:36:46
Speaker
In most of my presentations, I always like to include how to talk about products, like how to sell a product. I do try to kind of come from that place and include that in some of my trainings. But because I think it is so important that we can learn how to let go of those common barriers that we have and those barriers are in place because of
00:37:11
Speaker
Experiences like I had yesterday so I just wanted to throw that out here of you know what made that experience so uncomfortable for me and just knowing that you know my commitment to the industry with both of my businesses is that I would never I would never never never
00:37:33
Speaker
teach you to do anything like that. I'm trying to teach you to do the opposite. I'm trying to teach anti-sales. My course is called Natural Service Based Selling and another part of my course includes subtle selling. There's two different types of subtle selling. There's subtle selling in the treatment room.
00:37:52
Speaker
or during your service if you do hair. And then there's subtle selling online. Actually, when you're selling online via social media, more than half of the selling that you want to do is actually called subtle selling. So that's what my course is all about. And that was the experience that I had yesterday. And I just want you guys to know too that I understand
00:38:11
Speaker
I understand the barriers. I understand being with clients in the moment. I have been involved in sales for a really long time and been in the treatment room for a long time. And you guys know a lot of my experience with that, so I don't need to repeat it. But yeah, I wanted to share all of that with you guys today. They're just top of my mind and really on my heart. And so I hope that you find some value in that. I know that every single one of you listening to this can relate. And
00:38:41
Speaker
Okay, yeah, so I'm going to wrap it up and just leave you guys with that today. And as always, just telling you guys thank you so much for being here. There's been a lot of people that have reached out recently to just say thank you for what we're doing. And, you know, thank you so much for listening to this podcast.
00:38:59
Speaker
We don't make any money doing this. I've had several people ask me or assume that we're making money doing this. We absolutely are not. I don't know if we will down the road. You know, it would be something that we would look at later. We really just want to put value out there. We just really want to create a community and a new era of esthetician and just talk about the things that are on our heart and help as many people as we can.
00:39:24
Speaker
and really share ourselves with you and everything that we have learned, everything that we're learning, everything that we're going through, and we truly are just coming from our heart and wanting to be here with you guys. And so we really appreciate you being here.
Listener Engagement and Personal Reflections
00:39:38
Speaker
We would love it if you would rate and review the show on Spotify or on Apple Podcast. I don't know how to do that on other platforms, to be honest with you. But yeah, we would love it if you guys did that. And you can always send us some feedback, to be honest with you. I forgot the password to our...
00:39:54
Speaker
to our email address. You wanna know what? I'm gonna do that this weekend. I'm gonna get back into that account, but you are always welcome to DMS and email us because we also wanna know what you guys want us to talk about more. We always have a list. We always have things that we wanna talk about, but we do love hearing from you guys and wanna hear what you guys would like us to talk about and people that you would want us to have on the show. You are always welcome to,
00:40:21
Speaker
Say, hey, I want to come on the show. There's like this thing that I want to talk about. We also want to spotlight estheticians. And so if you want to be on the show and you want to tell us, you know, the value that you have to offer and the thing that you want to talk about, we would love to discuss that with you. If you want to nominate, you know, somebody that you're like, hey, I really want you to have a conversation with this person. Let us know. And of course, let us know topics.
00:40:46
Speaker
And also, you guys, thank you so much for everybody who has shown me support during this time in my life. It's really uncomfortable that I, so I am actually a very private person. I think you guys would be really surprised to know that I
00:41:05
Speaker
keep a lot to myself. Even relationship stuff, I think my family would be shocked to know that that even existed because I really don't talk about it. Talking about what has happened in my family has been very uncomfortable for me, but I have put it out there and I also ended up being glad that I did even though there's discomfort in doing that because
00:41:29
Speaker
the amount of people who have shown me love and support has been really overwhelming, just the amount of people who reached out. It just means more to me than you guys know, because I am single. I live alone. I work with people all day long, but I'm alone most of the time. I'm not a lonely person, but I spend a lot of time alone. I live alone. It's just always nice to know that I actually do have
00:41:59
Speaker
Just a community of people who love me and support me and every time that somebody reaches out even just to check in with me It really does mean the world to me. So your guys the support during you know, this experience has been Amazing and I just really appreciate it and appreciate that I it's like, you know safe for me to share stuff like that some people might judge it and that's Completely fine because it is like so personal to put something like that out there. But as you guys know my brother
00:42:29
Speaker
He is an inspiration for the reason why I have finally gone and down this road in the first place. And so, you know, as far as that goes, I definitely am like proud to talk about it because it is a part of my story and it is a big part of my why. So thank you. Thank you. Thank you. Thank you from the bottom of my heart.
00:42:50
Speaker
And I am doing okay. I am doing okay. I can smile and I can laugh when I'm working with people but most of the time I'm having a hard time so it's just like a it's a really weird balance because getting like I Did go back to work too soon. I knew that last night actually when I was out in the hills I was getting some cardio in in the foothills and I was like wow I think that
00:43:17
Speaker
that was a mistake actually. I think that I should have probably taken this week off and just taken a little bit more time before I tried to just resume normal life. So I'm not sure how to handle that right now because I have so much going on. So there's just not a lot that I can do about that. But I do think I'm going to be taking a good amount of time off this summer. So again, just thank you so much for your support and
00:43:45
Speaker
for being here, for listening to the show, for all of the feedback. And I can't really think of anything else. Huge thank you from the bottom of our hearts. Go check out Tiffany's waxing program. My program will be live probably in June on the website. So still piloting that and it is going extremely well. So thank you if you are somebody who has signed up for that or took it with me yesterday.
00:44:12
Speaker
All right, I'm gonna let you guys get on with your day now. We're going into the weekend. I know here in Boise it is spring finally, so I hope that you guys get outside and enjoy some sunshine. So have pretty dreams and we'll see you guys in the next episode.