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20 Questions with Jess: Personal & Professional Truths
51 Plays5 days ago
In this episode of Beyond Esthetics, we're switching things up with a 20 Questions Interview! We're diving into business, beauty, personal growth, and behind-the-scenes moments of our journey as estheticians. From our biggest career lessons to the habits that keep us grounded, get ready for an honest, fun and insightful conversation!
Challenge for our listeners: Answer a few of these questions yourself from your own career experience (see questions below). *Screenshot this episode, tag us @beyondestheticspodcast and share one of your answers to these questions for a chance to be featured on our page!
1. What inspired you to become an esthetician, and what was your first experience in the industry like?
2. What’s the biggest lesson you’ve learned since starting your esthetics career?
3. What’s one career mistake that ended up teaching you something valuable?
4. If you could go back in time, what’s one thing you’d do differently in your career?
5. What’s the best piece of advice you’ve ever received about business or beauty?
6. What’s one thing estheticians should be doing for client retention that most aren’t?
7. How do you balance client relationships and professional boundaries?
8. What’s your philosophy on retail sales, and how do you make it feel authentic?
9. What’s one non-negotiable in the client experience that you never skip?
10. If a new esthetician asked, “How do I stand out in this industry?” What would you tell them?
11. What’s been the biggest challenge in your career, and how did you overcome it?
12. How do you stay motivated and disciplined on days when you don’t feel like working?
13. What’s your favorite way to invest in yourself—whether it’s personal or professional growth?
14. Have you ever had a moment of doubt in your career, and what pulled you through it?
15. What’s one daily habit or ritual that helps keep you grounded?
16. If you weren’t an esthetician, what career would you have pursued?
17. What’s your guilty pleasure beauty product or treatment?
18. What’s one weird or unexpected fact about you that people wouldn’t guess?
19. If you could have dinner with any successful beauty or business icon, who would it be and why?
20. If you could give one piece of wisdom to the next generation of estheticians, what would it be?
Make sure you give us a follow so we can connect!
You can find Jessica Peterson on Instagram and learn more about her Retail Sales Masterclass @the_eshti_coach
You can find Tiffanie Orr on all social platforms @sweetcheeksuniversity or @sweetcheekswaxingskincare or learn more about her Brazilian Wax Masterclass Online Course at sweetcheeksuniveristy.com
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Transcript
Introduction and Technical Difficulties
00:00:02
Speaker
And we're live. Actually, i think we were live that whole time. i Maybe pause.
Hosts' Mood and Personal Updates
00:00:13
Speaker
Hi. Hi. it's morning. We're having weird technical difficulties, you guys, but I feel like we're both in a little bit of a weird mood too. I don't know. Yeah, he definitely. Yeah, we definitely are.
00:00:28
Speaker
There's been a lot that's gone on this week. So my brain is just like a little bit all over the place and then a little bit shut down at the same time. So I have a, i have a massage after this. I'm pretty excited. I am shall but I Exactly. It's needed after this busy, long week.
00:00:47
Speaker
Absolutely. Okay.
Introduction to Beyond Aesthetics Podcast
00:00:49
Speaker
Well, welcome everybody to the beyond aesthetics podcast, the podcast where we dive deep into the journey of estheticians who aspire to grow, not just professionally, but personally and spiritually.
00:01:01
Speaker
This is a space where the art of aesthetics meets the soul and the power of community fuels transformation. We're Whether you're looking to elevate your skills, expand your mindset, or align your career with your deeper purpose, you're in the right place. Join us as we explore stories, strategies, and insights that go beyond the surface because growth happens from the inside out.
00:01:20
Speaker
This is Beyond Aesthetics Podcast. Let's grow together. And I am your host.
Meet the Hosts and Their Business
00:01:27
Speaker
i am one of your hosts, but Jessica Peterson.
00:01:32
Speaker
And I am the owner of Aspire Beauty Collective. And this is my co-host, Tiffany. And together we own Beyond Aesthetics Podcast and Beyond Aesthetics Coaching.
00:01:45
Speaker
And Tiffany will tell you all the other fun stuff that she does. Thank you. I am Tiffany Orr and I'm a licensed esthetician and I have my own skincare business, Sweet Cheeks Waxing and Skincare, as well as um i do coaching and mentorship and continuing education through Sweet Cheeks University. And then like Jess said,
00:02:05
Speaker
Together, we co-create beautiful projects and, you know, yeah i don't know, collectives together and um kind of master both of our skills and experience and knowledge through this podcast, Beyond Aesthetics Podcast and be Beyond Aesthetics Coaching, where we get to help and serve estheticians like across the country and even in Canada. And so it's just really cool and it's really beautiful to be here.
00:02:33
Speaker
Yes, it is so beautiful to
Mastermind Group Success
00:02:36
Speaker
be here. i think we're on a high, which is probably why we're just in such a funky mood is because yesterday i think we were both just really riding the high of what's going on with our mastermind groups right now. And we can definitely take a second and just talk about how crazy this week has been with that because none of this was anticipated at all whatsoever, not even a little bit. It wasn't even a thought. Yeah. No, not at all.
00:03:01
Speaker
So basically what happened this week is, and don't remember what day it was, but I kind of just got thinking about, well, we had a meeting last week and we were just talking about, yeah um, cause we have our own coaching businesses. Yes. But we've had this mastermind.
00:03:20
Speaker
And one-on-one coaching, as we kind of talked about this in last episode, we're working on just kind of joining both of those in a way to have Beyond Aesthetics coaching and instead of trying to run it from like our own things. And it was just getting a little bit confusing. And so basically streamlining and then building a brand around that which I'm so excited about it. It just feels absolutely incredible.
00:03:48
Speaker
And then, yeah, at some point this week, I was just thinking about our September mastermind group. And I was like, wow, we've actually had several people already reserve their spot over the last just few weeks when people would just reach out and say, hey, I for sure I'm going to be doing the September group.
00:04:06
Speaker
So then I brought it up to Tiffany and I was like, well, the group is half full. And it doesn't start until September. We're still in early March. What are we going to do about this?
00:04:18
Speaker
And so basically, we just started advertising immediately. I just put it on social media that the group was half full. And we now have two groups. Yeah.
00:04:31
Speaker
ah So then we filled up that group ah by the yesterday morning, actually. And then all of a sudden, yesterday afternoon, I had three more people who were not just reaching out with interest. They were ready to put down the deposit to hold their spot.
00:04:49
Speaker
And we've never had this happen before. i mean, a few things. We've never filled up a group this fast. We've never overfilled the group to where we and we did that on purpose. We had talked about it.
00:05:01
Speaker
And that's never happened before. and And we've never had people who were just immediately ready, especially so far in advance. Like there, I feel like they are eager and ready to hit the ground running now, which is going to set them up for so much success by the time the group starts.
00:05:18
Speaker
And I know like we just and I were texting last night and sending voice notes back and forth. And like both of our minds were just kind of
Community Support and Business Growth
00:05:26
Speaker
blown. At how um I think we had that meeting last week, you and I, we talked about our vision for, you know, this collective and our branding and stuff like that. And it's just so amazing to me every single time that once you put things out into the universe and you have a clear path and you have clear goals and you're on like.
00:05:44
Speaker
ah You're ah in your authenticity. You're in your power. We're both very aligned for what we want to accomplish with this collective. and And look at it. We've like overfilled the group. We've got two groups now, which was something that we wanted to do anyways. and our hearts are just like bursting.
00:06:04
Speaker
First, you know, my heart is bursting. It's true. It's true. I couldn't even sleep last night. And I, oh, man, I just am so grateful. And I'm so excited. And it's always really nice to, we already have the validation, we know the path that we're on. And we know the value that we're creating. And we love it. We're extremely passionate about it. But to have the like, all of those things that I just said happening, it sort of took that to another ah level for both of us. And,
00:06:33
Speaker
And we're just so grateful for you guys for being here. We love our listeners. We love our followers. We are obsessed with our coaching clients. We talk about, if you're our client, we talk about you all the time.
00:06:44
Speaker
ah We literally texted each other yesterday and I'm like, oh my gosh, I just think so highly of this person and this person. I can't believe how all this person is doing. And, and it's just been such an incredible experience, especially because it really was, you know, 10 years in the making on my heart. And, and so it's just so nice to see this taking off. And um yeah, so we're just really grateful. So it's been really exciting. But I think that's why we're both like, we were just in that place yesterday. And so this morning waking up, I'm like, Oh, man, this is just so cool. And so crazy. all We're kind of like in the clouds or I am. I'm a little bit, my head is in the clouds and I'm like, oh, okay, let's come back down. We do have some tasks to accomplish. Exactly.
00:07:28
Speaker
No, seriously. I literally had so much to do last night and I didn't do hardly any of it because I just was on such a high that I could not refocus my energy. So I woke up this morning and I was like, okay, I need to compartmentalize. We're going to do the podcast recording.
00:07:46
Speaker
And then I have a massage appointment and then there, I will have to be in here in my office working for the rest of the day and accomplishing these tasks. Um, but yeah, so it's funny that we're both really feeling the same way. um but of course we are. what but Yeah. Of course we are.
00:08:04
Speaker
And like, um, so if you're listening and this is something that you would be interested in, um, Is it three spots left? Three, just three spots left for that second group.
00:08:18
Speaker
So, and you can be anywhere. Like you don't have to be in Idaho. You don't have to be close to us to be part of this group. Like I said, we have estheticians from clear across the country. We're working with estheticians in Canada.
00:08:30
Speaker
I mean, it can, I think like as far as you are, we can reach you and that's just the blessing of technology. And, um, So don't hesitate to reach out to Jess or I and let us know, even if you're interested and you'd like to learn more about what the mastermind entails, the cost, what that commitment looks like. and We'd be happy to send you some information about that. So I anticipate that those last three slots are going to be like the second group is going to be full by the end of the month at the very latest.
00:09:02
Speaker
Yeah. Oh, for sure. Within the next two weeks, I can't imagine that it wouldn't be. i mean... Yeah. Definitely reach out. And we did also do a whole episode about it as well.
00:09:14
Speaker
So I don't remember what episode it was, but we we did talk about it for a long time in an episode too, just to lay all of the details and the experience of it out. But feel free to reach out for any of those details. We would love to have you seriously. Yeah. Seriously. seriously And if you're...
00:09:31
Speaker
And like, it really is such a great way to connect with, um, if you're feeling lonely in business or lonely in your career, this is the best way, excuse me, to to kind of fill that need is to connect with other estheticians and have some mentors and coaches like Jess and I to help just guide you to help you reach your goals. So we'd love, we'd love to help you with that.
00:09:56
Speaker
Okay. Let's get into our episode today. I'm so excited about this episode. This today, we're going to do 20 questions with Jess and Tiff, and we're going to split this up though into two episodes. so first we're going to do 20 questions with Jessica, personal and professional truth so in this episode of beyond aces podcast We're switching things up with a 20 questions interview. We're diving into business, beauty, personal growth, and behind the scenes moments of our journey as estheticians from our biggest career lessons to the habits that keep us grounded. Get ready for an honest, fun, and insightful conversation.
00:10:36
Speaker
and I'm here for it. I am too. i am so, so, so excited. I'm excited to hear all of your answers. And I'm really excited to share this part of my career with everybody. i have wanted for so long to sit down and just record my whole story and ah my whole journey as an esthetician.
00:10:59
Speaker
I'm excited. And i hope that you guys gain a lot of value from this too. um I know I love learning from other professionals. I love hearing other people's stories and all of their takeaways and their journeys. So yes, I'm ready. That's kind of what I just live for.
00:11:16
Speaker
Like I want to know how they got to where they are and what that looked like and all of the just the tips and tricks and the transparency. And so that's what we're bringing you guys today. Definitely. All right, let's get started.
00:11:29
Speaker
So your, Jess, your professional journey and lessons. The first question I'm going to ask you, what inspired you to become an esthetician and what was your first experience in the industry like?
00:11:41
Speaker
I'm so excited to share this. So what inspired me to become an esthetician was that i was a little bit confused in college about what I had wanted to do. I moved from Idaho to Southern Utah to go to at that time, it was called Dixie State, I had worked really hard to get the scholarship that I had.
00:12:03
Speaker
It wasn't a scholarship. I wasn't that smart. I definitely did not do good in high school at all. I barely graduated high school, but I i worked really, really hard to get this out of state waiver. I was going to Dixie State and I just really didn't know what but I wanted to do. So as much as I was enjoying my classes, I actually had a roommate at the time who was going to aesthetic school and I didn't know that that was a thing. And I just became very interested and I would sit and read her textbooks at night instead of doing my own homework and
00:12:34
Speaker
I was just fascinated and I went in and got to be her dummy sometimes and she would practice things on me. And then I just knew that that was probably a better path for me. i felt like i I loved the idea of concentrated schooling, made a lot of sense to me. And I really wanted to start working now. Like I really have had a very independent side of me since I was 16. So i was like, man, that sounds really great to...
00:13:02
Speaker
go into the beauty industry in this way versus doing cosmetology didn't really interest me, but I love the beauty industry. I mean, I've always been so passionate about it. So I started school in 2004. I'm a master esthetician in Utah. So I did, um, six, sorry, 1200 hours. I did two 600 hour programs and then worked at the, um, spa in between my programs. Um,
00:13:29
Speaker
And I really loved it. um My first experience was in a resort spa. And what I'm excited to share with people that a lot of people have no idea, i had this job lined up.
00:13:43
Speaker
Before I graduated. so i a was very annoying. And I really, i knew what I wanted. And Tiffany knows me like when I know what I want, it is going to happen. I'm not going to stop until, you know, i get it because I just know things in my heart. And so I'm just like sure of it.
00:14:03
Speaker
And so I had this job lined up, but they really didn't have room for an esthetician at that time. So I started as a spa attendant and receptionist for this resort.
00:14:14
Speaker
And I'm so glad that I did that. Like, I love the fact that I started at the bottom. I wasn't above doing laundry. and cleaning up after people and helping all of the estheticians and the massage therapists and booking the appointments and meeting the clients and closing those sales and, and doing all of that was actually a really incredible experience. I think about that experience like once a week, I really enjoyed it.
00:14:40
Speaker
And i was patient. And as soon as a position became available, i you know, took it and then i ended up being there for eight years. And I, I'm obsessed with the resort industry. If I wasn't doing what I'm doing now, I would go back to it. I think all the time about moving to like moving back to Scottsdale or moving back to the Las Vegas area and just working in the resorts. It was such a beautiful experience. Um,
00:15:10
Speaker
So yeah, I started in the resort industry. That's what my first like experience was like is relaxing. I just got to show up and do facials all day long, a little bit of waxing. I worked with so many different skincare lines. i worked with people from all over. Most of my clients were from Las Vegas and Canada. By the time that I left, I actually had a regular clientele. That was really interesting. yeah,
00:15:35
Speaker
Cause that's not the norm. No, definitely not the norm at all. Or the resort industry. Yeah. Yeah. But I just loved people. I just loved people. That's where I just kind of started to get to be a people person. I loved those relationships I had with my clients and,
00:15:50
Speaker
um I really recommend it. I feel like a lot of estheticians are like, I want to work in a dermatologist's office. I want to do a med spa. I want to do my own thing. Do you know how nice it is to just show up and have your books full? You don't do anything to get your books ah They do that for you. It's a resort. People are, they just book. And then You just show up and you do amazing facials all day. You sell product. You get all of the training. like you just And then you just get to leave at the end of the day and live your life. This sounds very appealing. Yes, it does sometimes. you know
00:16:27
Speaker
and but i just absolutely, absolutely loved it. So something I think about all the time. What a really great way to master your skill set too, especially like hitting the ground running, yeah having full books just straight away. Of course, you're going to get really good at what you do because you're doing it over and over and over on repeat. And that's how you master something is with practice.
00:16:52
Speaker
and That's truly how I feel. like i It was just every hour, usually on the hour. I don't even know how that's legal, but it happened. I really, really am amazing at facials. I always have room for improvement, but I really mastered it and fell in love with it. and And that it is the truth when you just you're doing it over and over and over. I've done as much as i think 14 appointments in one day, i just working a double shift. And so, yeah, I've I really had the opportunity to master my hands on skills, my client relationship skills and sales.
00:17:32
Speaker
Yeah, yeah, it was beautiful. It perfect. And look how it set you up today. yeah Absolutely. I think one thing that I took away from that too is persistence pays. And that's something that can be a good lesson. You like, you were willing to start at the bottom and you didn't give up. And even when they said, no, we don't have room for you, you are persistent there.
00:17:51
Speaker
And so it always pays off to be persistent and patient. The two Ps. Yes, it's true. No, it is really, it it's completely accurate. I was just not deterred at all by the fact that a position was not available, or I think a lot of people would have and that they would, you know, probably never do anything with it because they're like, Oh, well, that's what I wanted. Or, you know, and the first store that they came to closed or was closed.
00:18:17
Speaker
Yeah, like whatever. I'll wait. I'll do this in the meantime. And i'm I'm so glad that I did that too, because I like being well-rounded and understanding all roles because now I do, I work with the attendance. I work with the receptionist. And so I have a lot of insight and understanding and empathy for how their roles are too.
00:18:36
Speaker
Absolutely. Obviously that, that role and how you got into the aesthetics industry definitely is serving your future self today, you are today and even who you'll be tomorrow.
00:18:47
Speaker
yeah I love that. All right. Question number two, what's the biggest lesson you've learned since starting your aesthetics career?
Career Lessons and Humility for Estheticians
00:18:55
Speaker
Well, there's two things that come to mind for me. And number one, I really quickly learned that everything that we do is about being in service to people, right? Being in service to our clients and the people that we're working with and, um,
00:19:15
Speaker
That's where success comes from. And that's, it's really my whole business philosophy. It's just a huge value that I have, but everything that we do in this industry, that is truly how I look at it. So everything is just about service, but number two,
00:19:31
Speaker
It is hard work to grow. And this industry takes a strong work ethic. Again, it's like the persistence and the patience and showing up on time and being willing to start at the bottom and ah going the extra mile, you know, doing the things that other people are not willing to do, i showing up as early as possible for your shift and staying late because you're cleaning and you're organizing and you're setting yourself up for success the next day and you're following through on everything the way that you're supposed to. And, you know, just those, those basic work ethic things are so important in this industry too, especially because we're pumping out estheticians like crazy right now. The industry is just growing like crazy.
00:20:15
Speaker
And that is so important that you go into this industry realizing that it is going to take work and nothing is going to be handed to you. Mm-hmm.
00:20:28
Speaker
And I think to add to that, if I can, that nothing will
00:20:34
Speaker
Even like you can't, I think something, well, it's not, it's doesn't guarantee it's going to stay too. So it's continued work ethic, I guess is what I'm trying to say. Well, it's interesting. Cause as soon as I said that, and that was a thought that came to mind. Cause I do know people who will like say, I did kind of walk into like my books were just filled for me. i didn't have to do anything. And, and sometimes I work with people who are given a client base. Hmm.
00:21:03
Speaker
Neither of those two things guarantee your success. No, not at all. seen it happen. And it, It's just like, if you're not willing to show up and put in the hard work and stay committed to that drive, then it's, it can come as quickly it can go as quickly as it came. Absolutely. Absolutely. So there, it really is the work ethic of that consistent persistence that you have to have. You have to follow through on all those basic things. So, so the work ethic really has to be in place in really the beauty industry in general, because I would say the same thing for cosmetology, but
00:21:41
Speaker
but definitely for estheticians too. Absolutely. I could not agree more. Okay. What is, what's one career mistake that ended up teaching you something valuable?
00:21:54
Speaker
So I had to think about this one and because there's really probably a lot of them, but you know, I'm, this is going to be the most vulnerable ah conversation that I'll have with you guys about my career.
00:22:07
Speaker
i have been fired. o Tell us more. I have been fired. So essentially, um so i became a licensed instructor at one point, it must have been 2011 2012.
00:22:27
Speaker
And one of my instructing jobs was in Tempe, Arizona. So when I moved to Arizona, I hadn't quite started with Eminence as a trainer yet. I moved to Tempe to, it was actually my first job offer. I had two job offers in Arizona, basically, is why I left ah Southern Utah.
00:22:47
Speaker
The more immediate one was my instructing job in Tempe.
00:22:54
Speaker
And... It was ah such a different environment than I was used to because I came from me being a master esthetician and having, I think, one of the best educations.
00:23:07
Speaker
In the West. And then also I was a master aesthetics instructor. So I was teaching a 1200 hour program for a couple of years before I got this position there.
00:23:18
Speaker
So school, school in most states is 600 hours. And I was really struggling with that because I was just so out of alignment with how this school's curriculum was set up. I was like, why are we spending four weeks teaching them how to do makeup?
00:23:33
Speaker
makeup And then another four weeks teaching them how to do body treatments. And especially because I had been in the industry for eight years at that point too, that I was like, they're not gonna, this isn't valuable for them.
00:23:47
Speaker
And then they were having to pay ah extra hundreds of dollars to learn chemical peels. And um you know I would have to go in on the weekends and teach Brazilian waxing classes and they'd have to pay for that because it wasn't included in the curriculum. And so I was starting to get really, um,
00:24:03
Speaker
you know, confused and just feeling really out of alignment with that. But what I did instead of Taking the high road is i was gossiping about it so you know, i was working with all of these other instructors and you get together and you're eating lunch and whatever, and they say something and then you feed off of it. We've all been there. We know. Yeah.
00:24:28
Speaker
how We've all had those types of moments or jobs. And you think, you you know, that that information is safe. Well, it isn't. but That information is not safe.
00:24:39
Speaker
ah yeah So, yeah. I wish that I would have just gone directly to the owner and had a conversation with her. i wish I would have kept my mouth shut and not trusted and like, you know, just...
00:24:57
Speaker
I don't even remember what was being said, but it was clear that I was just so in disagreement with it and really struggling with it. um And because I had not gone to her directly, she pulled me into her office and had a conversation and we decided to part with so It wasn't so much like you're getting fired as much as it was clearly we're both out of alignment, you know, because this is how we do things here. We know that it's not what you're used to, but they definitely didn't appreciate that I had gone and, you know, that I was just saying things to other people instead of having that conversation.
00:25:28
Speaker
But I also wish that I would have just um surrendered a little bit more and learned more from that experience and, you know, taken to my knees about it Yeah. Yeah.
00:25:41
Speaker
And so I really feel bad about it. I really feel bad that um I would have that reputation or that I would put myself in that type of a position. So it was a very, very good learning experience because even now I work with owners who fire people for the same reasons.
00:25:59
Speaker
I'm going through it with one of my spa partners right now. So okay so i was like, oh man, I was that person. Yeah. You know, and so that's just kind of one of those things. And yeah, I, I'm, I don't want to say I'm happy that that happened. I definitely would go back and do that a little bit differently.
00:26:20
Speaker
but yeah, I feel bad about that. Have you, okay have I have two questions. First one, have you reached out to that owner and had a conversation now and apologized? ah We're on good terms. We left on really good terms. And so even as my position with Eminence progressed,
00:26:37
Speaker
uh we stayed in touch and um really i stayed in touch with most of the admin obviously there were some instructors that i was like well that wasn't really cool like no it wasn't cool with me gossiping but yeah you know whatever and so most of the people i stayed in touch with there and and they really wished me well and i'm sure that i even saw them after that too Yeah.
00:26:59
Speaker
And so I think in the moment though, I was very apologetic. I always take immediate responsibility. And that's who you are. Yeah. So we left on, on really good terms and really wished each other well. And it was really just an out of alignment thing.
00:27:15
Speaker
And then me not, you know, having very good values about the way that I handled that. Yeah. Yeah. Thank you for sharing that. That is vulnerable. And i think it's so powerful that you can be transparent about that and share that because like you said, we've all been there in some aspect or another, and we know how it feels to when you do get in those situations and it's very like gossipy or, um you know,
00:27:43
Speaker
It feels yucky and it stays with you. and um, and we've, you know, it's just something that we can all relate to And so i think it's just such a valuable thing for you to share for this community because.
00:27:58
Speaker
It really can catch up with you and definitely can happen in negative ways. And it's just not something that like feels good, even if it doesn't catch up with you, even if that wasn't like, didn't get back to your instructor, it doesn't feel good to carry with you. So I think it's just a good reminder to, you know, just like go to the source, have that conversation, even though to hard.
00:28:20
Speaker
Yeah. Yeah. Figure it out. Don't, don't talk to other people about it who have nothing to do with it. Yeah. Yeah. Cause you generally are probably going to get bit in the butt.
00:28:32
Speaker
Yes. It's true. It's true. Oh, thank you for sharing that. Yeah. Um, Hey, how about what's the best piece of advice you've ever received about business or beauty?
00:28:45
Speaker
As long as you are in service and creating value and coming from a place of love and you're also willing to work hard and have that strong work ethic, you are going to be successful. That is really beautiful. do you have a source for that advice?
00:28:59
Speaker
It came from books more than anything. it was – yeah, it mostly came from books and family members. My oldest brother, he – kind of started me on like the professional development sort of path. And so a lot of these things I really learned from him.
00:29:18
Speaker
So, you know, like seven habits of highly effective people and how to win friends and influence people and stuff like that. And so um it was mostly books that I was reading. And then, um,
00:29:31
Speaker
other estheticians actually so what what I really liked about that job too is that I was 19 and the oldest esthetician that was there was in her 60s actually okay then there was a little bit of everything in between um her name was June and I learned so much from her she really taught me a lot about client relationships and um
00:29:56
Speaker
as we know, that's the most valuable thing that you could ever learn. That's so, so important. So it was a little bit of both. Oh, what a cool, like mentor, like built in mentor that you had, especially at 19, because yeah the older I get and can look back on my younger self, and then the older my kids are getting close to that age, I'm just like, 19 baby.
00:30:19
Speaker
how How are we allowing 19 year olds to, why can 16 year olds get a license? I'm just like, know my mind blows over so many things. Like it is so young. And so, and and you can be so influential, good or bad. So to have like a great influence from somebody that's been in the industry, and I assume she probably was in the industry for probably, you know, 30 plus years at that point. Yeah. yeah Really cool.
00:30:46
Speaker
Yeah. Um, okay. Now this next phase of questions coming your way, Jess is about client experience and business philosophy. So the first question I have, what is one thing estheticians should be doing for client retention that most are not follow-ups.
00:31:06
Speaker
period. ah Mic drop. Tell us a little more about follow-ups. Well, it's been really interesting over the last, I don't know, year to year and a half as this is just a topic that seems to come up with people that I'm working with, either you know my eminence spa partners or coaching clients. It seems to just be this missing piece for client retention to just send that simple message after you have done the service. you know and Usually how we coach people to do it is just pick one day a week, like a Friday makes the most sense, honestly, and just say every Friday from nine to 10, I'm just going to send out these messages, right?
00:31:44
Speaker
and so The term follow-up includes your potential for pre-booking, for selling product, for answering questions, for creating more loyalty, creating more trust, deepening the relationship, getting the Google reviews. like So much can happen from that follow-up. And it's been really interesting as we have been coaching people through that. And I've been having those conversations more with estheticians today.
00:32:10
Speaker
They will say that is the one thing as soon as I started doing that again, because people will do it in the beginning and then they just fall off and they get really complacent. But and they say, as soon as I started doing that again, my sales went up, my services went up. It really was a game changer and it's so easy. Yeah.
00:32:31
Speaker
it's one of those simple things that just, it gets really overlooked, but it's so important. And again, a lot of that is because we really do have so many estheticians now, and there are more than enough clients to go around. Mm-hmm.
00:32:48
Speaker
And if you're not the one doing follow-ups with people, then you're not going to strengthen that relationship. And they could end up somewhere else or they could end up buying, you know, products online or from, you know, social media and stuff like that. So the the simple, simple follow-up is what is going to change everything for you.
00:33:08
Speaker
It is so important. And my single estheticians who have ended up building the largest businesses the fastest, it's because they do follow-ups. Like I, it was just one thing that I started observing thing about eight years ago when I first took on this position and I was watching people closer.
00:33:25
Speaker
I realized that that was a key piece that they were doing that other people weren't. So very interesting. And i couldn't agree more. It is something that generally you do in the beginning when you're a brand new esthetician or you're a new business.
00:33:38
Speaker
And then we, a lot of estheticians get busy working there, you know, their books get full. They're just very like, okay, they're in it. they, feel good about it. And then they're down the road and they're like, well, you know, my books aren't as full or I'm not as busy as I used to be, or I'm not making as much money. And then you just kind of go back to those fundamentals and you look and see if they're consistent or not. And follow-ups, like you said, that's one thing that we see a lot that gets, it just gets lost in the mix.
00:34:06
Speaker
So I could not agree more about that actually. Yeah. Okay. How do you balance client relationships and professional boundaries? Yeah. I kind of had to think about this. One thing that I think is really important to point out is that you need to know your conversation limits. First of all, I think that's really lacking in our industry right now. I'm not sure if they're just not teaching this in school or not. But listen, this is a hard, hard line for me. And I don't care how you guys feel about me saying this.
00:34:35
Speaker
Do not discuss politics, religion or sex with your clients. hmm. why is this happening? It blows my mind. it is completely inappropriate. It's these conversations are too charged. They are too personal and they should never be coming up between you and your clients.
00:34:55
Speaker
um And then beyond that, even if you do become really, really good friends, you need to continue treating them like a client, especially a new client. Right. we're,
00:35:07
Speaker
Sometimes we get to be too good of friends with our clients and then we become really complacent and we're having these conversations that we shouldn't have. And we, that is going to hurt us in the long run. I could give you so many different examples of how I've watched this happen with a lot of people in the last 12 years of my positions with like eminence and training and all that working with estheticians and spa owners that and,
00:35:35
Speaker
It's easy to get to be really good friends with your clients because you're in an intimate setting with them. And so it happens and they unload on you.
00:35:47
Speaker
but They tell you all of their things and we know all of their life drama and we can often be like therapists, which is kind of a whole different conversation. You have to have the discipline to keep yourself in check.
00:36:00
Speaker
The other thing that I never did in the treatment room is I didn't over ask questions. I didn't ask leading questions. I was taught not to do that. Like I was taught in school. These are the things you don't discuss.
00:36:12
Speaker
You don't ask leading questions. Like if they want to be forthcoming with things, they are welcome to, but we don't share a ton of personal information with our clients, especially that type of personal information.
00:36:23
Speaker
And we don't ask leading questions to like dig deeper into them. In coaching, we do. Yeah, exactly. Now I do. And you can't get away from me. If you're my friend, I'll do it to you too. But with clients, that's just an, it's just a no, you just don't, you just don't do it. um So yeah, I mean, there was a few different answers there, but yeah, I think you really have to know your limits. Yeah.
00:36:53
Speaker
with those types of conversations, keep yourself in check. And just because your clients have become really good friends, you still have to keep yourself in check and you still want to treat them like a new client every single time you need to treat them like any other client.
00:37:08
Speaker
Yeah, exactly. And that comes with how you would treat a brand new client and That you don't know and you don't know their history and you don't know any personal information about them. Treat them the very same.
00:37:20
Speaker
And they will appreciate it and they will respect you more for it when you do that. You kind of have to compartmentalize it. I mean, you take our relationship, for example, you're one of my best friends.
00:37:33
Speaker
We also have businesses together and you're an eminent spa partner. i can keep all of those things separate. Yes. You know, and I do that with my business partner in Utah too. She's like a sister to me, but we don't, but we're really good at just compartmentalizing both. She's like my boss and my partner when she needs to be. Yes.
00:37:53
Speaker
But we're friends when we need to be too. And so you just have to be like a man sometimes and can't compartmentalize, like put these things in boxes so that they aren't intertwining with each other and keep all of that separate.
00:38:09
Speaker
That's the best advice yet, actually. Because it's easy as women. It is really easy as women. Lines get so blurry. So blurry. Everything runs together for us. All of our emotions, all of our thoughts, like our day, everything is just like this big mess emotions and thoughts and relationships and tasks and things.
00:38:30
Speaker
with With friends and professional relationships, you just have to be able to have each of those in boxes. Exactly. And I think just knowing your intentions beforehand and like sticking to that and coming back to that, even when the conversation gets a little bit far out there, you can always rein that back in yeah and you don't have to participate.
00:38:51
Speaker
So even if your client on your table who is your friend is wanting to bring up certain things, say like politics, You don't have to participate. You can definitely put your boundaries in in a very nice way and just like not even add to that conversation and change the subject.
00:39:08
Speaker
And they're going to read the room and they'll they'll also stop, you know, but especially in our, you know, in the world right now, everything seems to be quite politically charged. So and that's why say like, that's why this is coming up too, is because I know that people are having these types of conversations and I'm like, uh, no, no, no.
00:39:27
Speaker
You need to be a lot more transparent because if you're, i don't, I don't know. i don't even want to get too far into it, yeah but yeah. Having those types of conversations to me is a no, no. And you are not obligated on Instagram to like state your position about anything.
00:39:42
Speaker
No. You are not obligated to do that. There's no moral compass that says like, if you don't come out and say this, then you're a bad person. Like, no, there's not because there's professional boundaries here.
00:39:55
Speaker
Exactly. And you can still have those. You're obviously entitled to however you feel. And then you have your own spaces to share that with, right? You have young your friends or you have your personal, you know, page on social media that you can share that to, or you have a ton of other outlets. We're talking about your professional relationships.
00:40:14
Speaker
And kind of what flies and what shouldn't fly. And it really just leads to your success as an esthetician of why we feel strongly about these things. So I agree. i agree with you fully on that. But thank you for sharing that.
00:40:28
Speaker
Yeah. Okay. ah What's your philosophy on retail sales? And how do you make it feel authentic? We should have taken this question out. This is a whole episode in itself.
00:40:41
Speaker
I know. I literally was like, okay, I'll try to keep that as short as I can. But really, the best piece of advice I could give anybody about retail is to work on your mindset and your own emotions and feelings in your body about it first and And then two, sales is just about service and helping people.
00:40:57
Speaker
People are going to go buy skincare somewhere. but can i know all the statistics. I know how all that looks. I research it very regularly because I teach classes on it and I'm so passionate about it.
00:41:08
Speaker
And so they need to get it from you. You are the professional. You are the one that has this relationship with them. You are the one working on their skin. Do you want them to get it from you or do you want them to go to Walmart? Like it's, it's just so silly, but it starts with us.
00:41:25
Speaker
It starts with us. It starts with our own experiences, our own feelings, the emotions about it that are stuck in our body. We have to bring awareness to those things so that we can, work through that and overcome that. And then also remember that we're really here to help people. So you've got to work through your own stuff there and bring awareness to that so that we can knock that down and be truly in service to our clients. So sales is not sell it like skincare sales are not selling somebody is something that they don't need.
00:41:55
Speaker
they They want it they need it And if they don't get it from you, they're going to go get it somewhere. Absolutely. Wow. I'm impressed. You were able to condense that as well as you did.
00:42:06
Speaker
and sweet. I did it. If you would like to learn Jessica has a three hour retail sales masterclass that she'd be happy to send you more information about. So I'm just going to plug that right in there because there's so much about retail sales that we could go into and that you teach about.
00:42:24
Speaker
um So yeah, definitely. We have a resource for you. If that's something you struggle with. Okay. Next question. What's one non-negotiable in the client experience that you never, ever skip?
00:42:38
Speaker
You know, the first thing actually that came to mind is retail sales. Like I would never not make recommendations. But the truth is that when I really think about, let's just say the treatment room experience and the experience that you have to offer alone, your touch is so incredibly important. And I'm such a massager.
00:42:58
Speaker
I do facial massage during my cleansing, during exfoliation. Like I am always massaging my client when something is sitting on the skin, I'm doing hands, I'm doing arms, I'm doing neck, decollete, scalp, feet. Like the touch for me never stops. I'm always, always, always massaging um and then grounding. So that is one thing that as soon as, and you've even seen me do it in a hands-on training. Once I get my hands on somebody,
00:43:27
Speaker
I have to bring the energy back to the room. Kind of, I have to like ground myself. i have to ground the client and just create that connection together. So I would say it's really the massage for me and just that constant, constant touch.
00:43:47
Speaker
I'm never not taught not touching my client. I never let like two minutes pass that I am not touching them. and then And then just grounding practices, which can look a lot of different ways.
00:43:59
Speaker
For sure. That can be personal to the professional themselves, but I agree. And I could not agree more with the touch that, i mean, when you, you should always be always touching or massaging. And if you've already done that,
00:44:14
Speaker
you know, scalp, neck, shoulders, hands, arms, then go to the feet. Like there's always something to do. yeah And so I couldn't agree more with that. That is wonderful. Uh, if a new esthetician asked, how do I stand out in this industry? What would you tell them?
00:44:31
Speaker
Number one is just work hard. Honestly, it's that persistence, um the patients, the work ethic, your follow through, and then really mastering those basics. So,
00:44:42
Speaker
Retail sales to me is pretty basic. Your touch and the experience you offer is basic. Your follow-ups, just those types of things are so, so, so important to just master as soon as you can.
00:44:54
Speaker
And then be willing to start at the bottom. if If you know what you really want, don't be afraid to start at the bottom. I've started at the bottom over and over and over and over to get to where I am now okay because I was willing to do that.
00:45:09
Speaker
Yeah, absolutely. That is wonderful advice.
00:45:14
Speaker
Okay. Next set of questions, growth challenges and mindset. So first question here, what's been the biggest challenge in your career and how did you overcome it? Well, sticking with it when the money isn't there, right? When you're starting over, you're starting over. And so there have been times where, you know, I wasn't, I was living in my parents' basement at 30 years old. Mm-hmm.
00:45:37
Speaker
And you were willing to do that. willing that. You weren't above it. I knew what I wanted. And ah so I was willing. i've I've done a lot of crazy see things because I'm willing to do that.
00:45:49
Speaker
But it's not easy. No. Because there's still bills to pay and still have to live. Yeah. I even did that when I moved to Arizona. Now that I think about it, I was living with my brother. i was like, can I sleep on your couch for a while? Because I don't really know what I'm doing, but I know that I'm doing the right thing. And I would have no money. So being able, though, to...
00:46:10
Speaker
so
00:46:14
Speaker
being able though to Still stick with it I mean, i have ah you've had so many moments where like, ah I don't, I am starting over. i have nothing. i don't know how i'm going to pay my bills or, you know, when I was in my parents' basement, I was like, I don't know when I'll even be able to get my own place to again. and You know, I was 30 years old. i I lived away for 14 years and had this great life and I was married and, you know, had this great career and whatever. And then I had nothing again. That's not an easy thing to do. But
00:46:50
Speaker
how you How you overcome it is just through your faith. i I'm just a person who lives my life by intuition and my heart. And I know what my soul and my heart is telling me and I follow it and I don't question it.
00:47:07
Speaker
And um as long as I can follow that and I have that and I have my faith, then there's nothing that I can't do and go through and trust that even though it's hard and I don't fully understand how it's all going to pan out, I know that it is going to.
00:47:27
Speaker
I think that's the thing to take away there is like, even when we don't see a way out and we're still being guided by our intuition and we're trusting that things always generally work out.
00:47:39
Speaker
Even when they always work out, because if you're, if you're here standing today and listening to this podcast, you've definitely had times in your life where you thought like, okay, it's, you're just like, so stressed.
00:47:51
Speaker
You don't see a way out. You don't see an end to something and you made it through. It always works out. Even when there's no money coming in, even when you can't pay your bills, it still works out, you know?
00:48:03
Speaker
And so you grow from that, you learn from that and you really do have to have like some sort of faith system yeah and trust in something and a clear direction of where you want to go And I think that's key to, to like riding the storm through it, I guess. Yeah.
00:48:20
Speaker
yeah Yeah, absolutely. That's beautiful. How do you stay motivated motivated and disciplined on days when you don't feel like working? So I think you always have to come back to your why, first of all, i mean, you've got to come back to why you do what you do and just refocus on your value system.
00:48:38
Speaker
i know for me on more of a daily basis, though, I'm really focused on how I want to feel when I go to bed and wake up. up I don't know if that it might sound weird to some people, but I've actually been like that for a very, very long time. I'm like, okay.
00:48:52
Speaker
When I go to bed tonight, I want to be sure that I feel really accomplished and good about what happened. And I literally get in bed and I lay there and I think back through my entire day and I express so much gratitude for all the amazing things that happened.
00:49:06
Speaker
And then I want to feel good when I wake up because... I don't know why, but for some reason, as soon as I wake up in the morning, yes, I'm kind of thinking about what I need to do but I also am thinking about what happened the day before. I don't know when I got into that habit or when that started happening for me. So I stay really focused on that because to me, there's nothing worse than waking up the next morning and regretting how the day prior went.
00:49:33
Speaker
I just don't like it. It just doesn't feel good to me. and i Also stay really focused on, um but so especially lately, I really like to take at least two days a week off.
00:49:48
Speaker
I haven't always been like that, but for me, it's been a huge value in my life as I've been going through a lot of personal things that I really want the spaciousness in my life to make the choice if I want to work or not work.
00:50:00
Speaker
And so that keeps me really disciplined, especially on my Monday through Thursday, where I'm thinking i really want the choice to work on Friday or not, but I know that I definitely don't want to work on the weekend.
00:50:12
Speaker
So I really need to stay focused and put in the time now because because I know what my future self is going to want. And I'm really going to appreciate having that time to myself to do whatever I feel like doing.
00:50:25
Speaker
I think that is such valuable advice because you're not going I think you're, we're human and we're not going to feel like working every day. We're going to have off days. We're going to have days where it's just like, what is, what is the point? Why am I here?
00:50:37
Speaker
And being able to anchor back to your why, if you don't have a why, That's like, you know, job number one in all of this, we really need to have some purpose in what we're doing and it has to matter.
00:50:48
Speaker
um but yeah, I really like that looking back on the day before and how you feel about that day and how it makes you feel. That really is really good motivation. is I was just actually thinking if I did or not. And at first I was like, huh, don't do that, but actually i do because when I say my morning prayers,
00:51:06
Speaker
or actually my nighttime prayers. I pray every night and I pray every morning. i am always going through and like, just like giving so much gratitude for what that day looked like and what, you know, i was able to do for that day and like all of these things that came through. So I do.
00:51:23
Speaker
So I don't know if it's actually very, it is directed, but maybe not in the same way you do, but I do do that. Initially, i didn't think I did, but I actually do because I i am at least reflecting. Yeah.
00:51:34
Speaker
Yeah. Here's a really good example. I ate a whole box of Girl Scout cookies yesterday.
00:51:42
Speaker
Actually, I started them the night before and I had like, you know, half the box the night before. And then I finished half the box yesterday. And so when I woke up this morning, I was like, man, I don't really do not feel good.
00:51:54
Speaker
i really wish I wouldn't have done that. It's those types of things. I'm like, yeah, would how did that go yesterday? oh yeah. i ate that whole box of Girl Scout cookies. And while there's nothing wrong with Girl Scout cookies, I was like, maybe I shouldn't have eaten them.
00:52:05
Speaker
So, so like, those are the types of things, right. Or I'm like, Oh, I didn't actually get those tasks done last night that I really needed to do. And now that's on my plate today. Okay. That actually doesn't feel great. So it's just those types of little things that I'm like, Oh, am I feeling really good about how the day went?
00:52:23
Speaker
Because then that creates momentum and, you Um, so, you know, I really, i guess I would have gotten into that habit, um, as a fitness competitor, really, you know, those are just the types of things that you're like, oh, did I master yesterday? Did I get everything done that I needed to do? And yeah, I don't know. yeah i think that's when that habit started 10 years ago.
00:52:43
Speaker
I love that. Hmm. Very good. Um, what's your favorite way to invest in yourself, whether it's personal or professional growth?
00:52:55
Speaker
This one took me some time to think about, honestly. um But I just kept coming back to creating time and space to make my own choices and do the things I need to do to take care of myself. So it's not so much like, is there classes that I take? Or are there like books that I read? Yes, I do all of those things. I get massages every month. i i do education, you know, here and there. but
00:53:21
Speaker
Investing in yourself can look a lot of different ways. And to me, how I've invested myself, especially recently, is by creating more time for myself myself and my schedule or more time for whatever whatever i want that to look like.
00:53:34
Speaker
But i I really love having the space to make my own choices. Do I want to sleep in? Do I want to go hiking? Do I want to work that day? Do I just want to spend time with my family? Like having that space in my life after being a workaholic for the last, you know, since I was 16 years old, it just feels really, really good to me um to not be running on empty all the time and just make my own, you know, how do I, what what do I feel like doing today? You know, when people ask me like, Hey, what are you doing this again? I'm like, i don't, I don't know. I'm going to do whatever feel like doing. Yeah.
00:54:09
Speaker
I don't know yet. I love that. It does circle back to your discipline though. And, you know, your daily routines and your habits and your rituals and staying disciplined with what you want to get done when you do have that, when you are having a work day. So it is connected.
00:54:25
Speaker
Yeah. Yeah. I love that. ah Have you ever had a moment of doubt in your career and what pulled you through it? Holy yes. Oh my gosh. Taking over this state as the outside sales rep was one of the craziest things that I have ever done. I mean, honestly, i just, I think about it all the time. It's my eight year anniversary actually. And so it's been on my mind a lot because it's so crazy thinking back. I'm like, would I do that now?
00:55:01
Speaker
Probably not. Honestly, it was so crazy that I did that. But um yeah, I had so much doubt. Okay. So walk us through that because you were an outside sales rep for Arizona and other. I wasn't.
00:55:19
Speaker
Nope. I was just a trainer. I was working underneath the rainer. Okay. Yep. I was working under one of our most well-known longtime reps. Her name is Lisa Winsley. So it was just an absolutely incredible experience. i was traveling full-time in Arizona, Colorado, Nevada, and New Mexico. I was really thrown into that position and I i did start to get burned out. i did. it was a lot of travel. i really wasn't making the money that I needed to make.
00:55:47
Speaker
And as I was getting burned out on the travel, ah then there just arose some issues or it was like, well, this was your position. And so we were going back and forth, like really not sure what to do about it. And then at the same time, my brother, I don't know if you know this, but the reason, one of the other reasons I ended up in Arizona is because my brother Mike was there doing his residency.
00:56:09
Speaker
And so he had left about a year prior to this. And i would I didn't like that. I i just felt... Now I know why, because he's passed away now. Right. And so at the time though, I was like, wow, he's gone and this doesn't feel good to me.
00:56:26
Speaker
So what does this mean? and and so it was kind of many events that led me to say, i think it's time for me to leave Arizona. And that feels really confusing to me because I loved it and I hadn't been there for very long.
00:56:42
Speaker
And, and then it just was random events that eminence needed a rep here. a Yes, we did. Oh my gosh. I had been waiting for a very long time to open my eminence account and it just, just needed to decide to take the position. So Idaho was just not a successful territory. i mean, even when I took it on, I think there was 16 spot partners here. There really wasn't any money.
00:57:10
Speaker
Oh yeah. There wasn't any money coming in There was just, it was, It was a cleanup job for me. And um I didn't know if I knew what I was doing. i really didn't. And not only did I doubt myself, I had other people who openly doubted me.
00:57:28
Speaker
Because you were just a trainer? have, yeah. They really did not believe that I could do it. And... um that that That type of stuff doesn't motivate me. yeah like yeah but it It works against me. So there was a lot of doubt coming from other people.
00:57:44
Speaker
There was doubt coming from myself. you know I had lived this great life. And then all of a sudden, i was like, okay, well, I guess that's what I'm going to do. And I put most of my stuff in storage. And I moved into my parents' basement in the middle of a blizzard in early March with my cat. And I had no idea what was going to happen. I didn't know if I even knew what I was doing.
00:58:06
Speaker
I knew that there wasn't any money coming in. But I just knew that it was the right thing to do because of the way that things panned out. And that was just what my heart was telling me to do. and And i I still remember like,
00:58:19
Speaker
like in my parents' basement on my hands and knees. And I'm just like, is this going to like, this has to work out, right? Like, you're going to like, you're really going to help me. Like, this is really going to happen. I'm surrendering. I'm like, okay, i did. I did like what you told me to do.
00:58:38
Speaker
but um I'd love to like have an apartment again someday. It was just, please help. Oh, man. It was just so crazy. Yeah. I really, really, really doubted myself. I did. A lot, a lot, a lot, a lot.
00:58:54
Speaker
Interesting. But I don't doubt God.
00:58:58
Speaker
You know what? I just read a quote the other day. I'm going to share it. You might have already seen it because it was from somebody I think we both follow. But it said, when I pray to God for him to move the mountain, I better expect to wake up with a shovel in my hand.
00:59:11
Speaker
yeah Or next to a shovel. And that is so true. And it just, when you have trust in your source and and you can surrender to the process and be willing to put in the work to do it, because it's not going to fix itself.
00:59:27
Speaker
You got to show up yeah to do the work. That's the lesson in it. And you did. And look at you now, you have what? Like, You know? Oh, yeah. This territory is one of the ah top volume. Like, I actually don't even have goals to reach in my territory. Eminence is like, you reached your goal so long ago. Like, it doesn't really matter what you do at this point.
00:59:49
Speaker
It's hilarious. And they're like, oh, my gosh, how did you do it? What's your strategy? I'm like, oh. I don't have one. and I don't know what you're talking about. Like I, it's just been, they kind of have to look at you like an anomaly, especially I didn't realize that Idaho was a cleanup situation when you took this position. So they really do have to look at you, especially in like eight years actually wait less because you more than quadrupled your accounts and like very, very quickly. And you're still growing. Like you told me last week, you were working with a new spot partner. And then I know another one that you're getting going off the ground and I think I have five getting ready to open. Like freaking dang.
01:00:26
Speaker
Yeah. It's, it's really been an incredible experience, but, um, oh man. Yeah. It's, it's been a wild one too. Cause again, like I don't even know if I would do that now. Well, crazy and it's kind of like too, like, um, you know, when you do doubt yourself, it's,
01:00:46
Speaker
Even when you do doubt yourself. But like you said, you believe in your source. You can surrender to the process. You put in the work. Like the risk is worth the reward for sure. And there there was a lot of risk in that.
01:00:58
Speaker
A lot. Yeah. Oh, a lot. Oh, yeah. Like there was no money coming. Yeah. There was. And I was living at my parents' basement. Also, though, wasn't that a good motivator for you, though, too?
01:01:11
Speaker
Because that you had to get to work. Yeah. Because you had bills to pay. I had to figure it out. You had to figure it out. I had to figure it out and I really wanted to be on my own. Like I, I love my parents and they're my best friends, but I don't yeah want to be in their basement, nor did they really want me in their basement.
01:01:25
Speaker
They were just like willing to let me do that. Of course. I was like, okay, I'm ready to get on with my life now. And so I was, I was a very, very motivated to figure that out. But honestly, even when I did move over here and get, you know, my first apartment here, there were still months where I was like, I'm not I'm going to eat ramen noodles this week and like ah still struggling to put gas in my car to go service my accounts. And, you know, there were still things, but it always worked out. And I mean, to be honest with you, I make multiple six figures now and I have so much freedom in my schedule and I have the most fulfilling life.
01:02:01
Speaker
Yeah, I really do. i have the most fulfilling life. I'm obsessed with my spa partners. They're like family to me. And, you know, now I have the, we have this and it's just everything worked out just so much better than I even could have anticipated.
01:02:16
Speaker
um and I'm just grateful that I have the faith that I do, that I am very connected to my heart, all of my big decisions that were made. It's all just been my intuition because It's so strong that I can't not follow it.
01:02:33
Speaker
Yeah, exactly. And I feel really blessed for that because I know that a lot of people don't really have that. I didn't really know that until recently. i always thought that that was pretty normal, but it's not.
01:02:45
Speaker
think everybody has it. I think if they're just in tune to it or not. Yeah. I think it is a built-in gift that humans in general have. I mean, for the most part – But I think there's a lot of outside factors that play into like dampening that guidance system.
01:03:00
Speaker
Absolutely. Yeah. Absolutely. So o this good stuff. Yeah. Okay.
01:03:09
Speaker
um Okay. What's one daily habit or ritual that helps keep you grounded? My morning routine is a non-negotiable. Mm-hmm. It is a non-negotiable. So i wake up, I have my coffee, i go sit in my sunroom with my plants and my crystals and my books. And i say a prayer, i write in my gratitude journal, I read a devotional, and then I read book and then I go to the gym.
01:03:38
Speaker
Hmm. And so, you know, I'm up hours before i actually have any meetings or anything like that, because those things are just not, it's not a negotiable. It's not an option to not do those things.
01:03:51
Speaker
here Love that. Okay. Last set of questions, fun, personal, and unexpected questions coming your way.
01:04:02
Speaker
If you weren't an esthetician, what career would you have pursued? Initially, I was going to attempt to get into nursing. um You know, at the same time, I'm very, very passionate about health and fitness, especially like gut health, nutrition, stuff like that.
01:04:18
Speaker
i also love... figuring out how people tick. So there's always been a part of me that was interested in being like a counselor or a therapist or psychology and stuff like that. So I think I i could probably go down many different roads, really. Okay.
01:04:36
Speaker
I would say right now, my answer would be that I would get into fitness and nutrition. I was just thinking that like I would, I could totally see you in that role and like, yeah, I'd be your first client. So, well, and if I, I will say this too, and.
01:04:54
Speaker
I'm really passionate about gut and hormone health and skin. So if I wasn't with Eminence, you know, and if I didn't have this coaching business, I would actually open up my own um clinic and get that education that I needed so that I could tie all of those things together. i have a couple of spa partners doing it right now. And I love um seeing that because it's yeah so important. I'm really passionate about it. so Yeah.
01:05:19
Speaker
Also, if you guys don't know this about Jessica, she has like a, a coaching side to her that i love and it's always there. And, but sometimes it like flares and I just like, give me more than that.
01:05:34
Speaker
More of that. It's kind of your like hard truth coach side to you. I know. I just, I'm always, if I don't want to ruffle feathers. I don't want to be abrasive. I've been told before, like, oh, you're a little too blunt, like you're a little too abrasive. And so i am, I am trying to work on that because I think it's a superpower, but being told that it's not.
01:05:59
Speaker
I'm like, at where's the fine line? I don't really know where to draw the line. But if I really have something to say to you that you need to hear, even if I feel like, oh, you might not like love to hear this, but this is how it is, then I'm going to tell you. and That's actually, and I've told Tiffany this before, why I am not in fitness, because don't.
01:06:18
Speaker
I would be Jillian Michaels on steroids. Like I just have zero patience for people who have is and, you know, can't win the work. I'm like, I was a fitness competitor flying twice a week, staying in a different hotel every single night, like travel full time. If I can do these things, you can do these things too. And I really have no patience for it.
01:06:46
Speaker
no patience for it at all. Uh, it actually might be one of my favorite sides of you, to be honest, because for some people that it is very, it's, it's depends on the person, right. On how yeah there's different coaching styles and what they need. But for some people, that's what they need. They need cold, hard truths, no fluff, no patience,
01:07:10
Speaker
Yeah, I do. All the coaches that I hire, that's how they are. Cause I'm like, yeah, that's, I think it's an important, but yeah it is not for everybody. No, it's not. But I do think it is a superpower of yours.
01:07:22
Speaker
I really do. And I love it. Okay. What's your guilty pleasure beauty product or treatment? I don't like this question because I don't feel guilty about anything.
01:07:33
Speaker
you know, I'm like, I was like, well, I get lots of massages. I don't feel bad about that. You know, like I love getting my hair done, but i don't feel bad about it. I don't think that we should attach a guilt to doing these types of things. Like Tiffany loves to eat chocolate in the bathtub. Like you should be so unapologetic about that, you know?
01:07:49
Speaker
But I will say like, I have probably an unhealthy attachment to beauty products. yeah Yeah, like the last guy that I was dating, when he looked in my drawers and my closets, he was like,
01:08:02
Speaker
you have a huge problem. And I'm like, is it a problem? I don't know. might be a problem if you make it a problem. Yeah, exactly.
01:08:12
Speaker
I'm like, whatever. have a specific product that is like a cult fave of yours that's not an eminence product that you like can't be without. You can't live without.
01:08:24
Speaker
Ooh, I'm like for skincare and no, it could be any beauty product. that The body serum that I just sent you. Oh my gosh, you guys, there is this.
01:08:36
Speaker
I don't know what it's called off the top of my head, but there's this like body serum that I ordered from Canada. I sent it to Tiffany because let me see if I can find it. So freaking good. I am so obsessed with that stuff now.
01:08:51
Speaker
So obsessed with it. I haven't ordered mine yet. Yeah. I mean, my go-to hair products, like I'm a big K-18 girl because of of all of my hair damage. I love Kerastase hair products.
01:09:05
Speaker
think it was on Instagram that you sent it to me. oh man, you guys. Yeah. There's this body serum from Canada. I don't know what it's called, but it's again, I just love it. Love it. Love it. Love it. It's my new favorite thing.
01:09:18
Speaker
I love that. Okay. Uh, what's one weird or unexpected fact about you that people wouldn't guess? What do you think it is?
01:09:29
Speaker
I don't know. Cause you can honestly surprise me. Yeah. So it can literally be anything.
01:09:39
Speaker
Well, here's what I had in mind. I'm quite a diverse person. Exactly. quite a diverse person. I know. i just have so many different sides to me. i i love my professional side, you know, and at the same time, i am actually happiest in the mountains with nothing like camping out of my car. I just have this very like wild, free, natural side to me too. Um, that a lot of people are like, what?
01:10:16
Speaker
but Yeah. like That actually did surprise me about that when you were like, yeah, I just go camp in the back of my car. and I was like, you don't have a tent and you have this or that. And you're like, no, when I did learn that about you, that did surprise me because you are such a girly girl too. Mm-hmm.
01:10:31
Speaker
Yeah, pretty, I'm pretty feminine. i am pretty feminine. i love, I love the feminine, you know, all that. But at the same time, I like, oh man, there's nothing better than just like my solo camping adventure things that I just do. And sometimes they're completely random and I'm, I don't know, you'll just like find me in the back country somewhere. Yeah.
01:10:54
Speaker
And, um, but I also like, I'm a fitness competitor, you know? So that's like a huge, huge passion and part of my life too. i a family girl.
01:11:06
Speaker
i love, like, I'm kind of a mommy's and daddy. I'm a mommy, daddy girl. I love hanging out with my parents. That always surprises people. Like even my therapist, I'm like, my best friends. And you're not like angry with them over the, I'm like, no,
01:11:24
Speaker
No, not at all. They're my besties. I love especially because you're so independent. Maybe that can be so like we're just friends like we're such good friends. So I'm a big family girl. So yeah, I don't know. I think that there's just I'm also a bookworm, you know, and I'm also a plant mom and I'm also obsessed with animals like my ideal life is just go live on a farm.
01:11:47
Speaker
You know, like that's incredible. Like that just sounds amazing to me. So yeah, I think that there's just, I'm just a very, very diverse human, very, very diverse.
01:11:58
Speaker
And all of these parts of me are very real to me though, too. Like they're very, very real to me. And, um, you know, for a long time i was like, how do I mesh all of these parts of me together? And I'm like, well that, why why would I want to do that though? Either. Right.
01:12:16
Speaker
You know, so when I'm in my professional mode, like ah and very professional, I'm in front of a group of like 100 people in a dress, like giving a presentation, literally the next day, i could be on top of a mountain, like no makeup on, I probably slept in my car, and I'm like meditating on a rock. It's just, I don't know. It's, I love it about myself, though. I feel like I live a really fun, diverse, like fulfilling, well rounded life.
01:12:45
Speaker
I love that. And I absolutely couldn't agree more. That's why I couldn't even guess. but I mean, the conversations I've had with Tiffany are just so out there. I probably think we're like possibly clinically insane. No, seriously.
01:13:01
Speaker
But they make sense to us for the most part. Yeah. yeah
01:13:08
Speaker
Okay. If you could have dinner with any successful beauty or business icon, who would it be and why? i have no idea. Really? Yeah, i have no idea. i literally couldn't think of anything. I would have for sure thought you would have said Ed Milet.
01:13:25
Speaker
ah He did come to mind. I mean, he's not a beauty icon. Well, I'll tell you why I didn't put Ed Milet down, though, too, was because I listened his podcast. I feel like I don't know what I would ask him because he puts all that information. Yeah. So okay I kind of went into this question like, oh, is there somebody that I would want to know more about them. i mean, maybe Donald Trump, like Donald Trump is like out there. Like he is such an interesting character. And I'm like, what would it be like to sit down and have a conversation with that guy?
01:13:53
Speaker
It would be an interesting lunch. would just be interesting. Right. so I'm like, Oh, maybe there's somebody really interesting, but I don't know. At the end of the day, you want to know what I really thought? What? Yeah, we do. That sounds so stressful. Like I do not want to have to area conversation yeah well and like have the knowledge to i would feel very intimidated well yeah i'm like that sounds uncomfortable i would just be self-conscious i'd be intimidated probably wouldn't say much yeah i'd be way too in my head it didn't sound fun to me yeah yeah answered it takes a lot for me to want to go to lunch with anybody to be honest even people i love No, a hundred percent.
01:14:34
Speaker
So for real, I mean, I would like to take myself to lunch with myself. I dont know. No, really? Like i I love just going on a picnic by myself yeah and being alone with my own thoughts.
01:14:46
Speaker
Yeah. Oh man. I'm going to stop there because I have to say, but I'm just talking.
01:14:54
Speaker
Okay. Good answer. Okay. Last question. If you could give one piece of wisdom to the next generation of estheticians, what would it be? oh buckle up. ah Here I come. Buttercup.
01:15:07
Speaker
Check your humility. Oh, my goodness. Like, there's just this breed of estheticians out here that are like, everything that I say is right. And, you know, you should use drugstore products in your bed. Like, it's just maddening to me sometimes that I'm like, well...
01:15:27
Speaker
The embarrassing thing is that you might change your mind down the road, you know, and you have no humility about these decisions or these things that you're talking about or you're, you know, the posts that you're making on Instagram, you guys, in the the best trait that an esthetician could have is humility because this industry changes all the time and you're going to change with it and you're going to change your mind all the time. You're going to change your philosophies all the time.
01:15:54
Speaker
And so you need to You need to be humble. You need to be humble. Like check your ego at the door and have an open heart and have an open mind. Even my spa partners know, like I tell them all the time. I'm like, well, this is what i this is how I'm feeling right now based on the information that I have. And if any of that ever changes, I will let you know and I'll bring that education to you. Like I just haven't always been that way. It's definitely something that I had to learn, but I think it's so, so, so important.
01:16:25
Speaker
um And then, of course, just the little things focus more on client relationship building. um Another thing that I just like stop complaining about skin influencers on TikTok.
01:16:37
Speaker
Yeah. I am getting so tired of it. Why don't you just step up your own freaking game? Does this conversation come up when you're training?
01:16:49
Speaker
Sometimes it does. Sometimes it does. But mostly it's posts that I'm seeing on social media where people are like, why are you buying from skin influencer? They're not an esthetician. And in my mind, I'm like, well, clearly they're doing something better than you. So why don't you...
01:17:03
Speaker
Again, like check your ego and look at what they're doing and figure that out. So, you know, learn from that, take some hints and then beat them at their own game. Like you can't complain about somebody else doing something because you're not doing it.
01:17:22
Speaker
Exactly. I'm like, well, why would they be buying from influencers? Like, why aren't you
Learning from Influencers
01:17:29
Speaker
recommending the product? Why aren't yeah you following up with them? Why aren't you like, you guys be real.
01:17:35
Speaker
here If people are buying from TikTok influencers, take some responsibility in that and figure out how you can match that game.
01:17:46
Speaker
Yeah. It won't be inspired by them. Like obviously they have the courage to show up all the time. very That's the thing. I'm like, they're showing up and you're not. Yeah. And just because you have a license and you're a licensed esthetician doesn't mean you automatically like win.
01:18:02
Speaker
No. Or you get the client or you get the sale. Yes. Yes. That is just like the hard, hard, hard truth. Like these are the moments where that coaching side comes out. That doesn't sound very nice because i think you're in the wrong when you're making posts like that. And you're putting that type of information out there instead of saying, what could I learn from this? And what could I be doing differently?
01:18:23
Speaker
Where's the responsibility to that I need to take in this? okay And then how can i utilize that? How can I transform that? Also, like to me, first thing that comes to mind, like, why would you feed that energy by like putting that out there, which this we've had lots of conversations about that in different aspects on just like feeding negative energy on social media and sharing that with your clients? Like you're just going to make them feel bad and it's not you're not creating a safe space when you're dogging on skin fluencers for your clients to come and want to shop for you.
01:18:55
Speaker
Absolutely. Absolutely. And honestly, people are like, well, why would you, you know, why are they doing that? Why are you skin influencer? I'm like, well, because you're not. Exactly. Because they can't. They have every right to. They can. Yeah, they can.
01:19:09
Speaker
And yeah you're not doing it. Right.
Engagement and Community Interaction
01:19:11
Speaker
So like take a page from their book. Exactly. influenced by or inspired by them. Yeah, absolutely. Yeah. Love that wisdom. Okay.
01:19:22
Speaker
Closing thoughts. Uh, want to know which of these questions surprised you the most, Jess.
01:19:29
Speaker
Which one of my answers surprised you the most? Um, but I got let go of at a job. I think I did know that actually. I think you had shared that. I, yeah, i remember our conversation very briefly. Like I didn't know the in-depth of that.
01:19:45
Speaker
um
01:19:49
Speaker
Yeah, maybe that one for sure Most of this, say most of it didn't surprise me. I already knew.
01:19:58
Speaker
If I haven't heard from her, she's in the middle of nowhere. Exactly. in And actually, even probably when I do hear from her, it's going to be from the middle of nowhere. Yeah. I'm like, that's where just was.
01:20:12
Speaker
Okay. So we are going to challenge you guys. If you tuning into this episode to answer a few of these questions for yourself, we can even actually, maybe we'll put them in the show notes. That might be an easy way.
01:20:25
Speaker
Um, and try, it's just a good challenge and a good check to see where you're at in your career and ah good reflection process to see, you know, it's just really fun. So we're going to challenge you to answer a few of these, ask and answer a few of these questions for yourself and And then we always, always want to hear from you. So if you feel called to, you can screenshot this episode, wherever you're streaming from, and then share it to your social media and tag us at beyond aesthetics podcast and share one of your answers to these questions, because obviously we want to know what it
01:21:04
Speaker
Your answers are two. We want to be in the know and then, um, we'll share it to our page and then you'll just be a great source for, to inspire other estheticians who are tuning in as well.
Upcoming Esthetician Panel and Community Gratitude
01:21:18
Speaker
Absolutely. And actually pretty soon, Tiffany, this, you don't know this yet, but, um, we're, we're going to have an esthetician panel episode. Ooh, yes. Yeah, that was one of the ones I was, I mean, I need to send you all the episodes that we have planned, but I'm, it will be very similar to this, but it's going to be like with a panel of a few different estheticians.
01:21:44
Speaker
That is going to be so fun. I'm already here for it. Yes. Okay. And then we'll do your interview in the next episode. Yes. And I'm excited for that too. um And so like we have, ah you know, we're kind of have this runny list of who we'd like to have on the podcast.
01:22:00
Speaker
If you're somebody who would love to be featured on the podcast too, buy by screenshotting this episode, answering one of these questions and tagging us on social media, that's like going to be an automatic entry to our running list. We'll reach out to you.
01:22:16
Speaker
So, and or reach out to us. We would love, we would love to hear from you and see if we can feature you. Okay, that concludes part one of our 20 questions.
01:22:27
Speaker
And um we'll have part two coming out soon that Jess will ask me ah all these same questions and I'll give you my answers. And some of them might be a little bit similar, but you're also going to learn some different things from me as well. So you'll definitely want to tune into that too.
01:22:42
Speaker
You can find us again. I'm just going to throw this out here again. and Follow us ah at Beyond Aesthetics Podcast on Instagram and TikTok. You can find me again. I'm Tiffany or Sweet Cheeks Waxing Skin Care or at Sweet Cheeks University on all the social media channels.
01:22:59
Speaker
And then if you're um interested in learning more and mastering the art of bris Brazilian waxing, I do have an online virtual course, a masterclass. You can check that out at Sweet Cheeks University dot com.
01:23:13
Speaker
And i am. at the underscore SD underscore coach. That's my Aspire Collective page. And I have a retail masterclass that I absolutely love. So you can reach out to me and we can discuss some different options for that.
01:23:29
Speaker
Hey, thank you for being here. we love you guys so much. We're really so passionate about this community and just being able just really grateful for this platform to be here and you know, share our thoughts and experience and our knowledge with you guys. It really does fill our hearts.
01:23:45
Speaker
So full. Absolutely. Thank you guys. Have pretty dreams. You almost forgot. I did almost forget. Thank you. Okay. Bye guys.