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Shining Bright: Holly’s Journey from Retail Success to Lunar Alignment
80 Plays4 months ago
In this episode of The Beyond Esthetics Podcast, Tiffanie and Jess sit down with Holly from The Sun Room to explore her inspiring journey in the skincare industry. From mastering retail sales without an esthetics license to embracing the power of moon cycles for renewed energy and confidence, Holly shares her superpower for success, her advice for overcoming challenges, and her transformative experience in the Mastermind group. Don’t miss this illuminating conversation!
Connect with Holly on Instagram at @thesunroom_twinfalls
Follow this show at @beyondestheticspodcast
Find Jessica Peterson @the_esthi_coach
Find Tiffanie Orr @sweetcheeksuniversity or visit sweetcheeksuniversity.com
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Transcript
Introductions and Guest Introduction
00:00:03
Speaker
Good morning, you guys. Welcome to the Beyond Aesthetics podcast. We're so happy you're here and we are your hosts. I am Tiffany Orr with Sweet Cheeks University. And I am Jessica Peterson with Aspire Beauty Collective. And we have a really special guest for you guys today and we are so excited that she's here. Holly, can you introduce yourself for us?
00:00:30
Speaker
Hello, I am so excited to be here this morning. Thank you. um Yeah, I am Holly Warner. um I am with The Sunroom here in Twin Falls. I love it. yeah Yeah, we are overjoyed to have Holly with us. So I have known Holly for a very long time. I think possibly even going on five years, if that's yes correct. i think This coming year will be five years since I met Holly. So I met Holly, of course, through my work with Eminence.
Professional Journeys and Connections
00:01:00
Speaker
um I have ah or had a spa partner in Twin Falls, Idaho, and Holly became the manager, I guess we're going to say five five years ago now.
00:01:13
Speaker
yeah She literally just blew my mind ah very ah quickly. And so that's really where we were introduced to each other. um'm And then I'm not going to give away too many details, but but my experience with Holly really started there and has definitely grown since then.
00:01:33
Speaker
And it's going into the business that she is in now that we are partners with again. And then she has also been a member of our mastermind. Actually, we are on our third mastermind together. And then I tip I'll let you tell everybody your experience with Holly as well.
00:01:53
Speaker
Well, I definitely met you all way through Jess and through Eminence, and that's how we kind of started to connect. And then, has it been almost two years? I did work in the calendar. So it's been almost two years. So your daughter, Reagan, took my Brazilian wax course.
00:02:08
Speaker
through Sweet Cheeks University and that's where we met in person the first time. And yeah, the rest is kind of history. We've just stayed connected since then on social media and then through the mastermind group as well. And then watching you grow has been really, really cool. And so I feel like now where we're all three of us are at. This is a lifelong connection that's just going to continue. Um, and it's just, it's so cool. I just, I, it's so cool. The connections that are made within our industry and within the work that we do and how they grow and how they get so deep. And it just like fills my heart so much and my purpose and I love it so much. So yeah, thank you for being here today and we're so excited to get into it.
00:02:58
Speaker
Hey, thank you for having me. I'm so excited. but So yeah, let's go ahead and have you Holly
Business Management and Spa Experience
00:03:05
Speaker
just get started. Tell us a little bit about your background um as far back as you want to go up to where you are at right now.
00:03:13
Speaker
Sure. So, um, my, my background is actually in business management entrepreneurship. So that's what my, my background in schooling is in. I'm, I always hate to say, like, I'm not a licensed education because I don't want to, you know, the things I'm not, but I mean, we'll get into that later, but, um, my business is, um,
00:03:31
Speaker
and my backgrounds in business management. um I worked at a spa, like you said, for about four years, um which was really beneficial for me to where I am now. I really ah highly suggest people that are going into this business if you're working the front end of that business with the customers and taking the phone calls.
00:03:51
Speaker
I got a lot of experience doing that. And you know i honestly, I ran that spot for such a long time. um Even when my boss was out of the country, um I was really on ordering supplies. um I really learned a lot about the industry, like what a derma plane is, what micro channeling is, and because I would get all those answers with the you know with the phone calls and such. um And it really helped me with retail sales as well, just being able to um You know, learn
Entrepreneurship: Starting The Sunroom
00:04:17
Speaker
a lot about that. So my background, um, it was in the spa industry and then the spa closed last, let's see, July 29th. I remember the day July 29th of 2023. Um, the spa closed and gosh, that was so hard because it was one of the most fulfilling jobs I have ever had. I really flourished, um, grew a lot in that.
00:04:38
Speaker
industry. And so especially my, well, I should back up a little bit. I also did services at the spa. So I was a spray tan artist, some makeup artist, I did teeth whitening, I did some hydrofacial um perc treatments.
00:04:52
Speaker
Um, so I did services as well. So when the spa closed, especially my spray tan clients were like, where am I going to go? You know, and I thought, well, shoot, like, I guess I'm going to open up my own business. And that's just kind of how that started. And that was, there was challenges along the way for sure. Um, but here I am now, I opened up the sun room right away, just doing spray tans. Um,
00:05:16
Speaker
There was a challenge getting an Eminence account. I kind of had to, you know, veer my direction different ways at certain times. and But where I am now is I've been with my, I've had my Eminence account just celebrated my year yesterday. um And I have my daughter, Cameron, who um just graduated aesthetic school. She's taking her boards early December, and I will be bringing on her as our lead esthetician and Yeah, um that's just kind of how that has gone. But um there has been some growing things along the way. So um during that time, especially when I first got my Eminence account, I was doing a lot of ah but groups, like um you know I would have my skincare socials where I'd have events, which really propelled me to where I am in my business today. If I wouldn't have done those skincare events,
00:06:14
Speaker
I'm not sure I would have reached the goals that I had in mind. So I really just did those skincare socials, which looked like going through the entire skincare process. I would keep the group small, like six people and just go through where they could try, feel, smell, eminence, get it on their skin and sales were incredible with those. Um, and but yeah, I'm bringing on, um, Cameron is going to be an amazing, so yeah.
00:06:40
Speaker
That's kind of like my background. I have a question. I want to back up. So when the spa closed initially or when you learned of it closing, like were you devastated or were you, was there a part of you that was kind of relieved and wanting to do your own thing anyways? Like how did that process look for you and how did you work through that? to get to the point of like, I'm going to open my own business. Was it very clear? Was there talk to us about that? Oh, no, it definitely was not clear. And I don't know if I've even shared this a lot. um i I was it was a lot. It was nerve wracking and stressful and scary and all those things.
00:07:17
Speaker
um And at first I got a job offer. I beat out a lot of people. I was in an accounting firm. I got offered a job and and i I beat a whole bunch of people in the interview process and got the job. Great money, benefits. um I thought, okay, I guess I'm going this way. My heart wasn't there because I really enjoyed working with Eminence and working with Skin, you know, but I thought, gosh, this is a great opportunity. And I was also,
00:07:47
Speaker
I turned down the job because um I was going to partner with um somebody that that was at the spa, we were going to partner together and open up a space. The challenge there was the locations we were looking at, we we were too close to another Eminence account holder and there's you know rules within that. um But one of the our ah investors that was wanting to invest in us um was just like, you know we don't have to carry Eminence, we'll sell something else. and i clearly remember I don't want to do that. And it was like a solid no. Like I am not, that's not where my heart, I don't want to carry something else. I know what works. I know the clientele. I just was no. And I thought, okay, I'm going to figure this out on my own. So I moved to a different location. I found a location. It was inside of a gym, which at the time was great. Um, it was a space. I had a room.
00:08:42
Speaker
I just wasn't making any money after, you know, I was just seeing, I was there for almost three months. um I just was making the, and it wasn't really even paying the rent. I was just, and I couldn't get an Eminence account there and.
00:08:56
Speaker
So I decided to shift again and um was able to end up where I am now, which is inside um Dr. Jill's Family Chiropractic Center in Twin Falls. um She was actually one of my spray tan clients um and a good friend of mine and she has been so extremely supportive and she was just like, come over here and let's just do this. And so I was able to get my spray tan room set up and was able to retail Eminence there. So I never lost focus on what I wanted. I knew I wanted that Eminence account. I just had to get creative and how I was going to do that. Yeah, hit it. Big time. Several times. Several times. And gosh, there had there was flip out moments. There was times where I was like, oh, you know,
00:09:39
Speaker
ah But once I just really let go of that control and just focused on what I wanted and was just really clear on my vision, things just landed where they were, you know, better than I even i had expected. I just really let go of control. And I thought, you know, what it's going to be what it's going to be. Don't like, I just never lost track of my vision of what I wanted. That's amazing. Yeah.
00:10:07
Speaker
And it's so inspiring. It gives me so many chills to just hear like, truly, it comes back to being in alignment with yourself and what you want and your vision, like you said, and, and like trusting the process, man, big trust. they You couldn't see the outcome, but you just knew where you were headed and where you and what you wanted. Right. Yeah.
00:10:31
Speaker
but Just didn't lose sight of that. I mean, there was moments
Building Clientele and Brand Passion
00:10:35
Speaker
where I was just just had a surrender. I was unsure. um But I just was just I knew something would work out because when where there's a will, there's a way and I've yeah, I was going to figure it out one way or another. heck Yeah. Yeah. So you just celebrated your year. Yes. Three and Cameron's getting ready to take her safe boards. So what are some of your goals bringing in Cameron? like Do you have those set? Do you know exactly where you're headed now or is that still unfolding? um It's unfolding a little bit, but I do know like we're working on our spa menu, um which has been a great
00:11:12
Speaker
with the mastermind group that we've, and I've really got a lot of advice through that. Um, but we're working on our spa menu, um, all the decorating stuff, which is what like my favorite part is like, I just know that I want our space to be, um, welcoming, inviting just down to the texture of the blank. It's the lighting. Like I want every, no detail left untouched, you know? And I just think a lot of that I've i've had experience working in a spot. So I've been around clients and things that are important to people.
00:11:39
Speaker
I just want it to be a space where you just want to come back and you like, Oh, I can't wait to get my next facial there. You know? Yeah. I love that. And you have, I want to say last, you said 60 people on your waiting list for. free well Yes. so yeah yeah So she's, she knows how blessed she is. I mean, I've just, because I've been working with a lot of clients over the years that have used Eminence, um,
00:12:05
Speaker
I have a, so I was just letting people know, you know, over, you know, when I knew she was going to aesthetic school, I was letting people know that soon we'll be offering facials and people are like, add me to that list, add me to that list. And that list is at 60 people. So she's ready to roll when she's ready. She's got it. That's a full clientele. Here you go. That's And you're not even like technically open yet for facial gloves. And this is just like for anybody listening who thinks like the market is saturated, there's too many estheticians, like, why do I even need to be in the industry for like, we are the testament to that, that you have a waiting clientele already and you you you know, you're not even doing facials yet. No.
00:12:56
Speaker
insane. So blessed. Yeah. The product speaks for themselves. You know, when people just love something, and then you're like, Oh, just wait till you get an eminent spatial like so ah so it's true it's also though how you approach it and your energy behind it. And that's it be that's a big thing to remember.
00:13:19
Speaker
is that yes, Eminence is the amazing and the products do basically walk out the door. Also, there's such a big part of it, of your belief in it and the energy that you bring along with it. And that's really where the magic is.
00:13:35
Speaker
Yeah, for sure. And I've, I share this a lot, even in like with retail sales, um, I, I have a personal skincare journey with myself where I've gone through, I've shared the story before, but, um, I used to have really, really bad rosacea, like about 10 years ago, super, super bad pustules, bumps, dryness, flakiness. It was bad. And I decided to go to, to get laser treatments at a med spa. And I don't know if you've ever done laser treatments before, but they get,
00:14:02
Speaker
way worse before they get better. Super expensive. I was told I was the second worst case of rosacea she'd ever seen. and So she was like, oh, one or two treatments, you know, and I think I ended up doing three or four sessions. And i it helped a little bit, but not like what I was expecting. And whatever lotion potion, I'm in i'm embarrassed to say how much I spent on, but whatever she said I needed, I got. um But once I just started, I switched to another natural skincare line. I just kind of quit doing the laser treatments and I switched to another natural skincare line and that helped even more. um But once I started getting in, once I got the job at the spa, I just,
00:14:39
Speaker
dabbled in samples because I knew how sensitive my skin was and I was just blown away that with just samples the difference in my skin. And looking back, um I just wish I would have gotten facials and gotten home home care. I would have been money in the bank. It would have been much more enjoyable. um But yeah, so I really have that background of like, I truly want to help people. I've been there.
00:15:02
Speaker
my skin house and always been great. You know, I know the struggles, so that's really relatable too to people that knows, you know, that it's worked for me and it can work for you too. Absolutely. And sharing your story is so powerful. Right. Yeah. Yeah. Definitely. So before we get a little bit more into that, a question that we love to ask people is what do you feel like is your personal superpower that has made you successful?
00:15:31
Speaker
I would definitely say it's my tenacity and determination. Like I just won't take no for an answer. If that's not a way, I will get creative and find a different way. You just have to get creative. And yeah, I'm just never have been one to settle for mediocrity. So, and I love having a goal. So, um, yeah, I just, I love, um, challenging myself really too.
00:15:56
Speaker
But yeah, just your determination. I honestly think you are the most, you actually probably both of you out of everybody that I've ever worked with are the most goal oriented people that I have ever met. Wow. Have you always been that way Holly? That's my question too.
00:16:14
Speaker
Totally. I was one of those, I played like every sport, I was on swim team, basketball, volleyball, you know, and I was just always excelled in, in everything. I mean, I really did. And I just wasn't one of the, I wasn't a C student. Like I'm not, I just wanted to be the best that I could be, you know.
00:16:31
Speaker
Yeah. Is it about you being the best that you can be or are you also competitive? Yeah. Oh, I definitely have some competitive in me for sure. Yeah, competitive. I'm like, give me a challenge. Well, that's why I like it with Eminence. I knew that first year I'm like, I want to my goal was in my first year, I want to hit platinum. So I had a number in my head. And I'm a numbers person. So I'm figuring out how many months left if I divide this by what, what do I need to do every month. So It just is really, it keeps me on track. It's like, okay, I can get there. What i what do I got to do, you know? I think that's really cool. And so, ah the last episode, Tiffany and I were talking about our like, we know we're in alignment, whatever, but like having concrete goals is not something necessarily that either one of us has right now. And you're probably the perfect person to inspire us because
00:17:25
Speaker
because I work with you on that side of things. I'm very aware that you do that, and you're like, this is the number I want to hit by this time. I know exactly the numbers that I wouldn would need to hit, and this is how I'm going to do it. And that is key to reaching your goals is being able to, here's the goal, and then you work backwards, and it becomes you know, per quarter, per month, per week, sometimes down to the very day of what needs to happen for you to reach that. And you are very, very, very much that type of person, which is just incredible. And so inspiring. yeah we We needed you to be here today, Holly, for so many reasons, but this is one of them. Jess and I needed to take your inspiration. yeah
00:18:13
Speaker
like this year. Also though having that having like you said that, like letting go of the control of how it that's such a huge part of it. That's also inspiring. You're like, this is what I want to accomplish. And however it happens, I'm okay with. Yeah, you have to be okay with how it happens and then pivot where you can and you always just have to think outside of the box. You know, you have to get creative thinking. Yeah.
00:18:39
Speaker
yeah It's like I'm not a licensed esthetician, but I'm blowing, so I don't even have an esthetician and I'm doing numbers that were greater than the spa that I was
Retail Achievements and Non-Traditional Paths
00:18:49
Speaker
at. ah I was, I got the, nine years, they were the open nine years when I stepped in. um And they were a gold account. I know that makes no sense to anybody else, but it's just kind of like the middle of the road of eminence where there's different tiers. And they were gold account when I started there.
00:19:05
Speaker
And every year that I was there, we went up. So we went to platinum, which is the next level. And then after that we reached diamond. And then every year after that we were diamond, diamond, diamond. They weren't having those kinds of numbers when I was there. And so here I am by myself one year into business and I'm a platinum account one year and no esthetician. So it is doable. It definitely, I am proof it is. It's doable. Yeah.
00:19:31
Speaker
Are you comfortable like sharing numbers? i i so yeah I mean, we definitely want to show to just inspire people and show as possible. So if you're willing to share where you're at, you are more than happy to. So so platinum account is I think it's $30,000 in sales in the first year. So I was over that. um And here I am. What is October 1st is when Eminence starts over.
00:19:56
Speaker
And I think I'm somewhere around $8,500. We're into about month two, into month two. So I am on track. I will be Diamond's account next year. I'm on track. um I am on track. And I just have to reiterate again, Holly is not an esthetician.
00:20:15
Speaker
I'm not a statistician. You don't touch, I mean, you do, but you don't professionally touch it. You're not licensed to touch somebody else's face and give them a facial, right? No, right. But I am a product. I love my product knowledge. I am I dive deep. I love ingredients. So I'm always one of those that's like, Oh, you need this. Let me see what ingredient is in that product. So I really enjoy product knowledge. Yeah, I just keep myself always up to date and educated. And if I don't know the answer, and my clients know that I'm not, ah not everybody, some people think that I am, but I'm not. But if I don't know the answer, I will find somebody that does. So I'm never just going to leave somebody high and dry.
00:20:56
Speaker
And I think Jess can attest to this, too. I mean, I won't reach out to her and say, hey, what do I do with this person? And blank, you know, I'll say, hey, this is what this client is. Their concerns are this is my idea. What do you think? And then usually I'm pretty on track, but she might tweak a a thing or two. But I'm usually on track. I just want to double check because I always want to make sure I'm setting my clients up for the best for what they need.
00:21:18
Speaker
Yeah. And just to clarify, for people who are an eminent spot partner, you do have to be an esthetician to have the account of the difference with Holly. And one of the ah pivot points that had to happen I think that we had to go through together was to find somewhere that she could open that was more of a medical establishment. And because Holly already had experience and as like a spa manager for an Eminence account and Eminence was very aware of that direction and also knew that the possibility of having Cameron was like on the horizon.
00:21:57
Speaker
it was really Dr. Jill allowing you to bring it into the space that was truly the aha thing. And then all of a sudden Eminence was like, okay, yes, perfect. Because now there's wellness services, we're in a medical establishment. And so that was really how that cookie crumbled, which I still remember that happening. I still remember you're like, there's a possibility. And then Eminence was like, yes. And it all just worked out and how incredible that went was so cool. Yeah, I'm so blessed. Dr. Jill has been so supportive, so amazing. And I wouldn't be where I am today without her for sure. Yeah, but that's that creative thinking. And it's like, okay, you know, maybe maybe this might be a possibility. And so I didn't give up hope. I was just like, Okay, let's check this out. Maybe this will happen. Yeah.
00:22:48
Speaker
Absolutely. Ask me thinking, my story was not the same, but I worked hard to bring in Eminence too for years.
Commitment to Eminence Products
00:22:55
Speaker
yeah I wanted Eminence. We didn't, ah my territory did not have a rep for a couple years. And I like didn't give up. I knew I wanted Eminence. Like I knew it so bad I could taste it. And I feel like you can relate to that. And I never gave up. I didn't bring in another line and it was several years.
00:23:15
Speaker
And I even remember I applied for the rep position. I didn't know at the time what your Did you not know this? I made a resume and I sent it in because I wanted it so bad. And I remember speaking to two headquarters so many times and I was like, let me apply maybe I can take over.
00:23:35
Speaker
I again, I didn't know what that job entailed and tell than how like much travel, but I was willing to do it. And that's how badly I wanted it. And so like, same, same thing when you know, so deep in your soul, like I feel like same with you, Holly, like me and Eminence are connected, soul connected. And it's just more than, I don't know, this playing field can even you know, describe. And so I just like anybody who listening, who's listening and you layers just like you have to get creative, you have to just dig really deep. And then yeah, usually it works when you know, you know. And but sometimes when you ask for growth and you're asking for abundance, the universe is going to give you rain and storms and challenges, but it's those that watering of those seeds that you planted just keep going, just keep going, you know.
00:24:35
Speaker
Oh, man. Yeah, I guess we all can attribute to that. What is it about Eminence that it's just like the Kool-Aid that they, you know, there's something about it that people, you know, all of us on this call, of course, have like jumped through hoops to be here with the company in our own ways. But also, and yeah, there is really something about it that you kind of latch on to because they are and this is not Of course, i work I work for Eminence and I'm a rep and I happened for a long time and that's not really what this is about. But when you are with a skincare line that you believe in so much and they have the
00:25:17
Speaker
support that you need. I mean, who you choose to retail in your business can make or break your entire trajectory in the industry. And it doesn't have to be, you know, eminence, of course. now but But yeah, that is so amazing to hear from you. You are like just so dead set on it. And now you are both a really surviving with it, of course. And you know, so am I in my own way. So I love that. We're all just connected this way. And Tiffany, I just can't get over that. I did not know that.
00:25:57
Speaker
Well, we need to have another conversation after this. I can't believe you didn't know that. I thought first, when you they hired you, they were like, we need you so we can get this girl an account because she will not leave us alone. No, I didn't know that. i But it's just like, you're my little twin flame. And I guess that that started well before I even moved back. I know. It's crazy. So wild. So we're I want to just reorder this conversation just a tiny bit. And so
00:26:32
Speaker
I'm going to just reorder our our top two questions that we kind of had since we're already sort of talking about the moments where you've had to surrender and we're so unsure of how you were going to get to where you wanted to go.
Self-belief and Adaptability Advice
00:26:46
Speaker
um You know, describe what that was like and advice you would give to someone in a similar position. So definitely taken us through that process. There was many moments like that.
00:26:57
Speaker
what would be your best advice for somebody who is like, hey, I want this thing, but there's obstacle after obstacle. How would you how would you help somebody navigate that? I would say that um belief, you know, belief is um power powerful, you know, it's a powerful form of like foundation really of manifesting just really believing that you can get there and just don't give up, you know, if it's If it's not this way, then try something else. If this isn't working, stop going that way. Be willing to change and yeah just seek. you know The universe will give you what you're seeking. You just have to be patient for it. Holly, have you always been that way? Or is that something you've developed like as an adult? how How has that looked for you?
00:27:53
Speaker
Um, not always, um, but I will say, um, this last year really of being in the mastermind group with you, um, it has really opened my mind to more things. And, um, it's just been amazing. I just don't know where I would be professionally really. And personally too, um, without, without that group, it's just, I always know that personal development is so important. Um,
00:28:20
Speaker
But yeah, that's just been really powerful for me, being able to bounce ideas off of people, share your struggles, um you know, your hardships or your and your victories, you know, being able to be around other like minded people that are um after the same things you are. um Yeah. And so it's really helped develop a lot of um things for me as far as, you know, um making habits and um reading more you know I've really been a lot a lot more um reading a lot more you know books and things listening to different podcasts but um and people sharing things that worked for them so hasn't always been like that but it's really has flourished a lot in the last year yeah and you see a difference in yourself from the first time you took the mastermind to your current self in the third mastermind group
00:29:15
Speaker
Yes. So even I even remember in my first mastermind call, because you you give us an outline of kind of, you know, before we start your class. And I remember, like, I want to be an esthetician. That was my goal. I want to be an esthetician. That's what I want to do. um But my goals have changed. And that's OK. You know, I really like my role where I'm at right now. I'm not sure. Maybe I will in the future. Maybe. um But I don't I like I don't want to be holed up in a room for an hour or an hour and a half. I want to be on the other side helping people Um, not that you're saying you can't, you know, but I just really liked the role I'm in and I can just pass that off to my daughter and be like, you can take care of those for the next hour, hour and a half. Um, I'm going to be out here doing my thing, you know? So yeah, my goals have changed, you know, they haven't. Yeah. Maybe, maybe eventually, but right not right now. I like the role that I'm in. Yeah. I really love that because I think that's hard. I know that's like, for me, that's kind of hard because once I set myself on a path.
00:30:11
Speaker
I'm like, okay, I've decided this, I've chosen this, now I have to stick with it. But I like hearing that like, it's okay to like, change your mind, and it's okay to change your goals. And if it's not working, like, that's your sign. um Because I think a lot of us get stuck, or at least I do. Yeah. woman dis trust my Yeah, that also comes with a self awareness.
00:30:34
Speaker
you know, you kind of know that maybe your strength is not being in the treatment room, just like I know that that's not my strength anymore. And Tiffany knows that's not her strength either, you know, we could all be really good at it. But having the self awareness to say, you know what, this was a goal of mine. But now that I know these things about myself, I'm totally fine with changing that is a really big deal to learn. And yeah, yeah, it's that gut instinct, you know,
00:31:04
Speaker
that intuition is just like your soul whispering advice to, you you know, and it's literally the best guidance that you can have, you know? Yeah. um There's a really good book I've read that I'll put in the show notes called Radical Intuition. If neither of you have read that book, it is absolutely incredible. It was such a great experience just reading it because she gives you a lot of exercises too. But you do learn so much about yourself and how you best gain guidance and how to navigate life better just simply by leaning more into your intuition. And I kind of want to circle back to you said that one of the best pieces of advice you would give to somebody is just having the belief in yourself and what you want. But I think based on also everything that you have said, being willing to
00:31:55
Speaker
ah Yes, work really hard and also pivot, but really being a in a state of surrender to this or better, you know, because everything really did end up working out better than you would have initially imagined. And had you not been surrendered, though, and had that be a really key piece of the puzzle, you probably wouldn't be here, because then you would have just been like, it's only this, and it's only this, but you're like, it is this. And I'm also unsure of how this cookie is going to crumble. But I know that it will go that direction. And then you end up with a bigger, better cookie than you ever really could have imagined because you just allowed that to be whatever it needs to be. So I think that I um really commend you for having the amount of surrender that you did and the faith and the patience, and it really does all come down to belief. Yeah, it was rough, but you know, here we are. It was rough, but it was good.
00:33:02
Speaker
ah So Holly, we touched a little bit about your success with Eminence in overall, because where you were at with the spa, retailed Eminence before too, but especially in this last year, since you've been on
Retail Success Strategies
00:33:14
Speaker
your own. So obviously retail sales are a huge part of your success, yeah which is especially unique given that you are not in a sedition. So what many qualities would you attribute to your success in retail sales and the growth of your partnership with Eminence?
00:33:30
Speaker
um Definitely product knowledge and customer relations. Definitely that customer relationship is so important. um Yeah, I mean, I'll know what a client, what products they have. So if they're coming into shop, I can kind of like see what they have, where I can fill in the holes. um Just being of service, if they're buying something, um I'll give them a sample of like, oh, this would pair well with what you're using. This definitely isn't salesy. um It kind of gets me when people say I'm not good at sales because It's not really selling. It really isn't. It's, you are literally helping somebody, you know, it's, what is it like 20% in the treatment room, but 80% is home care. So I want to set up you up for the best that you, you know, for the best, you know, I want to set you up. So it really isn't about selling. It's about how can I help you, you know, until I see you for the next, you know, for, for an esthetician for the next four to six weeks until I can see you again. So it isn't about selling, you know,
00:34:30
Speaker
I don't want to sell, I just want to help you out, you know, and yeah. Have you always been confident in retail, like back in your day, early days in the spot? Has that always been something that's come a little bit naturally to you?
00:34:44
Speaker
Yeah, I think so. It did take me a while. There is so much different products. So it it did take a while to learn all the products and um what would be good for what skin type or what concern. So that did take some time. um But yeah, I was pretty confident. I was basically in the boutique of the spa. So it was just me checking out the person. So um a lot of the times even the aesthetician didn't have time or whatever to get to him, but I was just to make sure even if I just they left with a sample or If you have any questions, I just really leave it up to the client. Never pushy, ever, ever pushy. And it doesn't bother me one way or the other whether you buy or don't buy. I don't really care. I just want it to help you out. So here's what I suggest. Here's some things. If you get it great, if not, that's fine too. You just have to be okay with that. It's okay. You don't take it personal.
00:35:33
Speaker
No, but not never. ah yeah That's okay. It doesn't matter me. It doesn't matter. Yeah. And that's I think one of the keys and that's what I teach in my retail sales course is that there's just that huge difference of so when you're it like salesy, you know, is creating discomfort for a lot of people because you're so tied to the outcome.
00:35:55
Speaker
And when you create that space of I, number one, I'm here to help you and to serve you and we ask the right questions. When you have the energy of If they buy, they buy, and if they don't, they don't. I love this person and want to serve them regardless. I feel like that is a huge factor in what changes the energy of the situation because it allows the energy for somebody else to make their own decision, which immediately changes everything so they don't feel like they're being sold to because you didn't have that energy.
00:36:30
Speaker
Yeah, because I don't like that energy. I don't like being sold to at all. But if you just give me some suggestions or, you know, here's a few samples you try, get a sample, you'll come see me again, you know? And if you don't, then that's fine too. But at least, you know, you can try some stuff, you know?
00:36:48
Speaker
And you everybody likes to have their own authority. It's just like human nature. And when you as a client or a customer feel like you have the authority and the purchase that you're making, I feel like that makes a huge difference too. And you as a retail sales person, you're just there to support them in their authority of making that purchase. like Exactly. Yeah. And then there's no buyer's remorse and they always want to come back to you. Yes.
00:37:17
Speaker
yeah
00:37:19
Speaker
Yeah. Now, initially, because you weren't an esthetician, you had to get very creative about how the retail sales would happen. So a lot of it was in office, but then you were also doing events. So can you kind of get people through both of those scenarios? Through retail sales and events.
00:37:41
Speaker
When you were in office, I know that you would spend time at the front desk and just answer questions and utilize your samples, but remember you were also putting um and little features out on the counter. What were some different techniques that worked when you were showing to people who were just kind of coming in? Yeah, so I would always change up the front desk. There's, you know, I would set something up cute, have a little tester their products, some signage or whatever would go with it and always change that up because you have people that are coming in, you know, every two weeks for a manicure or, you know, so when I always would change it up. But that was always the fun part was setting up the area. So, you know,
00:38:22
Speaker
If you needed something to be sold or whatever, put it up at the front desk, highlight it. Or if it was just a new collection, put that up at the front desk, highlight it, have samples there. So just making it easy instead of, you know, samples or testers are amazing if you make sure you have your testers, those.
00:38:40
Speaker
or vital for cells, for sure. um Because you just can't. yeah in the back it so testers ah you one a hundred percent need tests or but You can't just tell them about it. They have to feel it, smell it, put it on their skin. And if they're trying to decide between a couple of eye creams, well,
00:38:58
Speaker
give you samples they might forget later or it might but you got their attention they're there right now here try this try this you know so yeah definitely make sure you have your testers for sure and then i did start i'm doing events so i would um keep them really small i would do like six people i wanted it really small and intimate to where i would bring all of my testers or you know any kind of product so that we could go through the entire skincare steps of like, let's wash our faces, let's, you know, do a, do a mask, do a treatment all the way through serums, moisturizer, everything. So you go through the entire thing. So everybody's feeling, which is great for people that have never tried it before, or people really that maybe have never tried, you know, it's their opportunity to try.
00:39:49
Speaker
you know they've I've got six different cleansers here for you to sample or try, you know so really being able to do that. And most of my i huge sales from doing that, just keeping those small, huge though, I would get huge, huge numbers from that because everybody just wanted everything that they put on their skin. um Yeah, so those were huge. I'm not sure if I, that with those numbers that I did with those events, i I wouldn't have gotten to platinum that first year. Well, or it would have been a little tougher.
00:40:15
Speaker
So I want to stop there and actually talk about that for just a second because I think what a lot of people don't realize is that most of what people need to know is just how to do skincare. So they're interested in it. They need to know how to do it. And I think the biggest difference at your events is that you really walked through everything with them and then kind of customized a routine for them based on their needs and where they're at with skincare. And that was probably what set you up to be so successful. So it would be a really good idea at spa events or to do events at your yeah business, you know,
00:40:55
Speaker
where you're actually walking people through that or putting a lot of that information out there. So I think that was key. Yeah. And like I said, I had to get creative. I couldn't actually do facials, but how can I get the products on their faces? How can I do this without touching their skin? I'm like, do let them do it. yeah Yeah. So that's where that creative thinking came in. I'm like, gosh, I can just have them do it. You know?
00:41:19
Speaker
so And you did your events not always at your office, correct? You would travel or tell us how you how you saw outside of the box to reach the people where they were at. Yeah, at first, I did them um at my office. um So I would just hold it there, you know, after hours when there wasn't you chiropractic services going on. um So I do them there. But then I'd also have people that wanted just, can you meet me at my house? I've done I've i've traveled and to different places and had groups of women, you know, so I've done both and both have been successful. Yeah.
00:41:55
Speaker
Yeah, I just want to, you know, just walk in. I mean, know I'm one of those that likes that elaborate skincare routine. I'm one of those that has all the things and all the steps. So I'm going to show them what I do. So you can experience all the things, but you don't have to do that. But then you're still trying every single thing of facial oil and eye cream things that you maybe hadn't even thought of before, you know, oh, an essence, what is, what is an essence, you know, so I'm just walking in through all the things that I would do, but you can make it as simple or as it complicated as you want it to be.
Skincare Events and Education
00:42:22
Speaker
And that's where it's important to get, keeping those groups small. Cause you're really giving your attention. You're able to be more present with, you know, people. Yeah. And so I have, this might be a little bit personal with your numbers again, but how did you market these? Like, what did you, did you offer a sale or a discount if they purchased from you or was it just like, let me come and help you do your skincare routine. And then they ended up buying anyways.
00:42:48
Speaker
So I start, I do, um, it's $10 to attend, but I waive the fee if they purchase anything. Um, my first event, I did do a discount. Um, but my second one and the ones after I never did, and they were just fine. And it was not a big deal because I figured that's a lot of my time. I'm taking all my products, I'm boxing, I'm moving. And you know, um, the first one I did do a discount, but it really wasn't necessary. So I, I didn't on the other ones and, and it was fine. Yeah.
00:43:15
Speaker
Yeah, I think that when we the listeners just needed to hear that, that you actually don't even need to discount your products in order to have a successful event. No, yeah. And charging I do like charging the fee, though, because it does get some accountability for them to attend. And then you can just incorporate that. ah Yeah, or waive it if they purchase.
00:43:38
Speaker
Yeah, I would just wait there. Yeah. Which everybody purchased. You did all these lady night ladies nights, right? um I think I call them skincare socials. Oh, okay. You're right. spend members cute Because I think people want to connect with each other too. And so it was probably just cute for either like a friend, group of friends to get together and do it. I think there's just a lot of opportunity there. are People are looking for friends and so they're interested in joining something like that. Or I think that was really smart. Yeah, I had like a mom and daughter one night, it was just, it was actually just ended up being the two of them was a mom and daughter and it was one of my best events i' I've ever done. They wanted everything. They wanted everything. That is so cool. That is amazing.
00:44:25
Speaker
Okay, so let's see, I'm just looking at her notes.
00:44:31
Speaker
So Holly, you have recently embarked on a new path of the moon cycles and we have noticed a big change in your energy and confidence, including a sense of ease. So what can you tell us about the moon cycles, the calendars and everything you've learned throughout this process?
Moon Cycle Planning Benefits
00:44:49
Speaker
Yeah, so my friend Beth Souter, she's located in Boise. She's a nature inspired watercolor artist and she's also a moon cycling coach. And so I did take her I think it's called like magic moon planning workshop or whatever. So I did take her workshop. I've known her since we were kids. we've I've known her a long time, but she's been offering these calendars for years, but it's really about, there's cycles, ah moot phases of the moon and you're just working with the energy of the moon. So there's times when there's higher energy times and that's when you want to be making, um doing your tasks and making progress. um But then there's slower times like we're,
00:45:28
Speaker
reaching into now, we're halfway through the moon cycle. And this is where we should be resting. It's a great time to like declutter and let things go. um just really But working with the energies of the moon cycle have been and just a huge difference. I just cannot believe the changes in both personally and professionally that just paying attention to those kinds of things has really changed a lot for me. and i I've like I said, I've done that mastermind groups with you guys for a year and I'm i'm a numbers person. So this is my third class. It's I'm done. It's I feel like I've closed that chapter. I've done beginning metal at that's the end. And so I'm going to be taking her ah peaceful planning.
00:46:12
Speaker
cohort next year. So if anybody wants to do that, that's with Beth Souter Art. But I'm going to be taking her first class. And she's I think she's going to be doing it through the year. I'm not really sure of all the details yet, but I'm going to be taking her class where we kind of meet ah monthly on Zoom and just kind of see where everybody's at. But yeah, just really using those energies. there is a time There's something to be said about going fast and then going slow. You're going to get more momentum. you know So really using that energy time, yeah.
00:46:42
Speaker
going fast, going slow. There's a time to reflect. There's a time for rest. There's a time for action. Yeah. So that's been incredible for me. Well, what's really interesting, and I had to add that into the notes, is that there is a sense of ease with you that I haven't totally seen before. So just since you started doing that, that's really how your energy is coming across. And now that you have like explained that quite thoroughly, probably what it is, is that when you're following the moon cycles, you're, um,
00:47:16
Speaker
giving yourself permission. You're giving yourself permission to rest when you need to rest or reflect when you need to reflect or be busy when you you know want to go through that planning and it's the time to do that. And so that creates such a beautiful harmony because you're not up against feeling like I shouldn't be resting. I should be doing this because you're unsure. And so that is really cool because not only is the moon very powerful, and I'm a big moon girl myself, but it also just gives you permission now to just do the right things at the right time that really does
00:47:51
Speaker
feed that energy. And I think the fact that she is calling that class peaceful planning, I'm like, Oh, where do I, where do I sign up for some peaceful planning? on Yeah, I do have the move calendar. I did buy one. And it is really cool. And I can't wait to open it next week and dive into it and see what that's all about. Because ah you have been very inspiring. Just since this started, there it really was a whole change in your demeanor of ease. And we are we all need a little bit of that. so love yeah And we can actually so if any, so the moon calendar itself, I can't wait to get mine, I'll get mine when Reagan comes to town um next month. But it'll help you know where the moon is at, correct? And know when
00:48:44
Speaker
You know, you should follow those different phases, which is really, really cool and really powerful because there's a lot of information. I'm a moon girl too, but I'm kind of a new moon girl and it can be a little bit overwhelming because there's like so much information. And I know this sounds silly, but like we have a full moon every freaking month and it's like,
00:49:06
Speaker
yeah i feel so I'm really excited to get this calendar that will be such a valuable tool to help me go through those different phases of the moon and utilize them accordingly. And if anybody else wants a moon calendar, can they get them from you, Holly?
00:49:25
Speaker
They totally can, yes. but And so we'll go over here at the end when we wrap up how anybody can reach out to you and connect with you if they would like to.
00:49:39
Speaker
happy you So um we've talked a little bit about your experience in the mastermind group. What would you have to say has been just maybe a few of the most valuable things that you have gained from being in the group? Now, again, this is your third time doing it.
00:49:55
Speaker
Yeah, definitely the connection with all the different women. and i I clearly remember at the beginning your first mastermind glo group um answering some of the those questions. I did feel alone. i didn't I felt like there was no support. I'm out here just doing this thing on my own.
Maintaining Motivation and Inspiration
00:50:10
Speaker
But just being able to, this friendships that I've made and the connections made and being able to reach out when you have a question or there's people that are seasoned as statisticians have been doing a long time that have been down that road before. um Yeah. So just really those connections and just, yeah. And, and it's just a lot of, of growth too, as far as it just really opens up your mind to different possibilities, you know? Yeah. It's been amazing. Yeah.
00:50:40
Speaker
A year of growth. Yeah, to say the least. Yeah.
00:50:48
Speaker
great OK, Holly. So as somebody who has faced and overcame challenges and has had to pivot your career several times, but advice would you give to others who are maybe facing those types of things? ah Good question. I say you have to visit two places often.
00:51:08
Speaker
um the place that heals you and a place that inspires you. Yeah, beautiful. Be inspired all the time. And things that heal you things that make you happy things to just make your soul you're just so joyful. So yeah, go to those places. oftenhanal Yeah, yeah. Yeah. Wow.
00:51:30
Speaker
I'm kind of speechless. That's so beautiful. I do. I just have whole body chills. That is amazing. I've never heard you say that before. and oh And it's true and beautiful. Thank you all for sharing. Yeah. It's that inward. It's that self-love, self-care. Yeah. I'm going to have to write that down. That's just so beautiful. I feel like I could do notes on this whole thing. Yeah.
00:51:55
Speaker
for people. And that was just so much value that was shared and it was so incredible. Is there anything else Holly that you want to or Tiffany any additional questions, things that we want to dive into a little bit deeper or be off you have a question Holly, have you shared your because you are you are big or you are prevalent on social media.
00:52:21
Speaker
And I'm seeing more and more of you sharing on social media, which I really love. Have you shared your rosacea story and like some pictures from that time in your life? Um, no, I haven't. I think, and I would have to dig deep to find a picture. I will tell you, there was a a lot of years I did not want a picture of me taken. I actually worked, um, graveyards at an assisted living and, um, I just hid from the world for such a long time. Cause I was just so.
00:52:49
Speaker
self conscious about my skin. And I covered up my skin with makeup, just just trying to just cover it up. And then finally, I was like, I don't want to cover it up anymore. I want to fix it. But yeah, that would be a ah ah good i I would have to dig. But yeah, I would I would share that. Yeah. I just felt pressureed to prompted to ask you and maybe just add you a little bit because It is such a powerful story and you can feel that power when you even talk about it. And your skin is so beautiful and you're just glowing ingredient from within. And so you just have like this healing energy about you anyways. And I know you've already helped so many women with their skin and just think about maybe your story in that and how powerful it can continue to be.
00:53:35
Speaker
Great. Yeah, I will definitely take that advice. ah Dig deep for a picture, but I'm sure there's one somewhere. Do we want to take five minutes and talk about Rosacea for people who are listening that are like, wait, what did you do then? back So what are the products that you have tried that have worked the best for you?
00:53:57
Speaker
The very, I remember the very first product I've ever used from Eminence was Stone Crop Gel Wash. So it was just that gentle cleanser. um That was my first product. and And my surprise people, I honestly did not use anything from the Calm Skin line, which is shocking because I know that Calm Skin with those capillaries, that serum is really great. But i I don't know why I never used that one. I didn't, but um I stuck to a lot of the Stone Crop line um just because it's so healing.
00:54:24
Speaker
um Yeah, and so in a gentle, you know, so I really stuck with that. um That was what really started was really, I think just I got into the stone crop stuff. um But gosh, yeah, I just can't believe and and i I wasn't really um exfoliating a lot. I guess I didn't really know a lot about stuff. I mean, I was barely putting on moisturizer and whatever, you know, so um but I was really getting into those treatments and peels and things like that. And I'm always working on hyperpigmentation from years of no sunscreen and you know how it is back in the day we just didn't wear sunscreen and I was a swimmer and lifeguard and all that stuff so always working on my sun damage too so with that I bright skin peel has been my savior but yeah
00:55:09
Speaker
But yeah, honestly, I didn't use anything from the Calm Skin line. ah um And even now, I really like the charcoal. The facial oil is really great, that i'm clarifying oil with the redness in the skin. So good. Yeah, that one's really, really great for rosacea. And kombucha, because when we introduced that line with that kombucha, ah if I would have had that ah at the beginning of my journey, wow, I think that kombucha would have totally changed everything. That mask is, wow, where it's at. Yeah. yeah but yeah Stone crop.
00:55:39
Speaker
the charcoal oil, kombucha collection, and the risk and guilt for hyperpigmentation are your go to. Yeah. but Holly, do you find yourself when you have a client with rosacea doing leaning towards the same type of routine that you started with? Or do you incorporate some of the com skin? Or does it just depend?
00:55:59
Speaker
Um, it just depends. And I, I do think that that calm skin serum is great. I'm not sure why I never touched it. I don't, I don't know, but, um, yeah, I think that one's great for those capillaries really just getting those strong. And then once your skin is strong enough, I really almost want to say three months or so on that calm skin serum or some kind of even the kombucha serum, really, um, just three months solid using that. And then, um, introducing some stimulants into the skin. Cause that's so important, but you have to get those capillaries strengthened. Yeah.
00:56:30
Speaker
But yeah, getting in some of that, the stimulating masks, yeah, so good. Yeah, get a little blood flow going, work out those capillaries. A lot of people are afraid of that. Yeah. That's actually the answer to fixing your rosacea. Yeah, yeah. But you got to wait. You got to make sure that those capillaries are strong, you know? Get those good. And then, yeah, and then incorporate a stimulating mask. Yeah.
00:56:59
Speaker
Thank you so much for sharing that. Anything else that's on your heart that you want to share with our listeners? No, I guess just um keep going. and like Don't give up. you know Be willing to change, pivot, and move. And if you just keep your eye on what your goals are, what your intentions are, yeah, you'll be just fine. Amazing. Holly, tell everybody where they can find you.
00:57:26
Speaker
Yeah, on Instagram, I'm the Sunroom underscore Twin Falls. um You can find me on Facebook too, and that's at the Sunroom. Yeah. Awesome. So good. Tiff, tell us where we can find you. um You can find me on Instagram or Facebook at Sweet Cheeks University, or you can visit sweetcheeksuniversity.com for all of my classes and courses and membership.
00:57:54
Speaker
Amazing. I am on Instagram at the underscore SD just within E underscore coach. And of course, speaking of mastermind, we are getting ready to start signing people up for the January group. And so if you're interested in and that, you'll definitely want to reach out to us either to myself or Tiffany, get on the list. That's not committing to it. It's just to get that information. And or of course, our podcast handle on Instagram is at the Beyond Aesthetics podcast. Aesthetics is just within E.
00:58:28
Speaker
So you can message us there as well, and we'll send over all that information so you can be thinking about it. um And yep, that's going to start probably probably early January, to be honest. It's either going to be early or late, but I think we're shooting for a little early. So it's such a great way to start off the year. And so we would love to have you reach out and just get on the list for that so that we can send that information. And thank you, Holly, for your and testimonial, for your experience in the Mastermind group. and We really appreciate that and appreciate having you in there, of course. And it it's really cool how it's actually come full full circle because in the beginning,
00:59:08
Speaker
you were like, oh, I want to be part of this group because I'm just getting started. And so you were, you know, gaining a lot of information during that time. But now in this third group, even among these seasoned aestheticians, you, you're definitely gaining, but you are also contributing just a ton of value because of the amount of growth that you've had. And so that's been a really cool experience too.
00:59:33
Speaker
Yeah, and I also have to shout out to Tiffany for um her Brazilian master class. If you want to save 10% on her course, um just use code Holly SCU at checkout. Yeah, definitely game changer. If you're looking into Brazilian waxing, she is your go to. ah Thank you, Holly for that so much. Holly is an affiliate of mine for Sweet Cheeks University and She's just, i tweeted I told her this last week in the mastermind that you could literally sell ice to an Eskimo because of your passion behind everything that you believe in. And so you're just, you're such a ray of sunshine and we're so grateful for you and so thankful that you're here. And yeah, we've loved working with you. Can't wait to see where you go too. oh It's going to be great. Yeah. We should have to do a check-in next year. Heck yeah.
01:00:27
Speaker
absolutely Okay, well, that was such a fantastic conversation. Thank you to everybody for joining us today. And we'd love to hear from you. So of course, until we see you again, have pretty dreams and enjoy the rest of your day. Bye. ie foy Yeah, thank you.