Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Facebook Groups, Influencers & Mindset Traps: Mute The Noise and Lead The Way
86 Plays7 days ago
In this episode of Beyond Esthetics Podcast, we’re diving into the importance of protecting your mindset in an industry that’s louder than ever. From Facebook groups to esthetician influencers, we explore why curating your online space matters—and how staying grounded, focused, and intentional can help you set the standard instead of being swayed by the noise.
@the_esthi_coach
@sweetcheeksuniversity www.sweetcheeksuniversity.com
@beyondestheticspodcast
hello@beyondestheticscoaching.com
Recommended
Transcript
Introduction to Beyond Aesthetics Podcast
00:00:02
Speaker
Hey everybody, welcome to the beyond aesthetics podcast, the podcast where we dive deep into the journey of aestheticians who aspire to grow, not just professionally, but personally and spiritually.
00:00:14
Speaker
This is a space where the art of aesthetics meets the soul and the power of community fuels transformation. Whether you're looking to elevate your skills, expand your mindset, or align your career with your deeper purpose, you're in the right place.
00:00:26
Speaker
Join us as we explore stories, strategies, and insights that go beyond the surface because growth happens from the inside out. This is Beyond Aesthetics. Let's grow together.
00:00:37
Speaker
i am your host, Jessica Peterson, and I am bringing you a solo episode. So today, my bestie and my co-host Tiffany is not going to be with us today.
00:00:48
Speaker
We do have such a fun episode coming at you guys next Monday. um So thank you so much for everybody who tuned in to my 20 questions episode.
00:01:01
Speaker
It was so fun for me to be able to share my story with you guys. I would really love to record a longer podcast about my story because it's honestly just so crazy and so wild. And I love it because it is mine. It is not everybody's story.
00:01:20
Speaker
You know, a lot of people who...
Future Episodes and Engagement Plans
00:01:22
Speaker
are in a position that I'm in, they definitely did not have to go through the things that I did to get here. But honestly, I'm so glad that I did. And I really appreciate everybody's feedback on that episode.
00:01:36
Speaker
It just really meant the world to me. And like I said, it was just so fun to share that part of myself and that part of my story with you guys. And it just felt like I was talking to my friends. So thank you so much for that. and and We are going to be doing Tiffany's 20 questions episode next Monday. And I am so excited, especially because it is her 13th year in business anniversary celebration. And so what perfect timing that we would get to do that episode with her
00:02:13
Speaker
So because we are on a schedule of releasing every other Monday at this time, and we did not end up doing an episode together this morning, I thought I would just do a mini solo episode for you guys and release some back-to-back episodes just to say thank you and to keep you guys all engaged and staying in tune with us.
00:02:38
Speaker
And because there are a couple of things that I really want talk about. And if you have been following me on social media, my Instagram page is at the underscore SD underscore coach.
00:02:53
Speaker
A lot of you are obviously following me there and know that I have been discussing some pretty hot topics recently, and I'm excited to discuss them with you today.
00:03:04
Speaker
So let's go ahead and just dive right into it.
Navigating Social Media and Professional Advice
00:03:08
Speaker
So a few weeks ago, actually, I was, don't even know what I was doing. I think I had had a really long day of work. i actually had my sales manager from Vancouver traveling with me for just about four days, but they are very long days when that happens. And after one of those days, tend...
00:03:31
Speaker
to come home and sit on my couch and make some food and sit on my phone. You guys know how that goes. And somehow I ended up on Facebook, which is a really abnormal for me. i don't spend a lot of time on Facebook. It's actually a very much my personal page there.
00:03:53
Speaker
So as far as like business or anything fun to scroll through, to be honest, there's not much there. So I don't know what I was doing, but I landed in An esthetician Facebook group. And I'm not going to say the name of it just in case, because I never want to, you know, throw anyone under the bus and I really don't want to speak poorly of anyone or anything.
00:04:18
Speaker
There's multiple resources that are so helpful for estheticians. And so... it's okay. So let me just get into it. So this is a national group.
00:04:29
Speaker
This is not exclusive to a state or a certain community or anything like that. So it's just a Facebook group for all estheticians all over the place, any type of estheticians and what a great thing, right? Well, I don't know. I was i was see So the post, this is why I got sucked into it is because the question that was being posed in this particular post was businesses so slow. Like my business is just tanking. I don't remember what she said.
00:05:06
Speaker
And are you guys experiencing the same? And I was like, oh, interesting. So I started reading through the comments and it was so interesting because there were a lot of people who were feeling like,
00:05:20
Speaker
their business was actually thriving. And that's cool to see. That's amazing. And then there were some people who said, yeah, but you know what, it's just kind of this time of year. And so i really plan on that happening and or You know, if they weren't planning on it, they're like, you know what, it just is what it is. Like, it's March. So I know, for me, especially because I'm the one working with the numbers, I'm kind of the, you know, background type of a girl, that's my job.
00:05:55
Speaker
March is kind of a slower month, like February and March can be a little bit hit or miss. And so I wasn't surprised to be reading that. But then there was a lot of other people who were saying, yes, my business is dead. My business is slow.
00:06:12
Speaker
And a lot of comments about the economy and recessions and and all of these things. And so i and because I always want to help and I always want to offer perspective, I kind of gave my two cents on that.
00:06:28
Speaker
And I thought that I had done it in a really a positive way. i mean, text can come across any way that somebody wants to take it, right? No matter what I was commenting, i was being...
00:06:42
Speaker
um ah people were like arguing with me and I didn't ever come out and just say like, this is who I am and this is what I do. And I've been an esthetician for 21 years. I've worked in like seven, eight different States at this point. I am the one working with the numbers also. And i am a coach and i work with their numbers too.
00:07:07
Speaker
I didn't say that. um I just said what I needed to say. And I thought it was very positive. Like I thought I was just being really helpful, but people were just arguing with me. I ended up deleting everything that I said because I was like, this is not worth it to be like taking in all of this energy, especially all this negative energy.
00:07:27
Speaker
And it made me really sad and it really drained me And so a lot of, you know, I posted right after that. And here is what I had to say.
00:07:38
Speaker
If you're going to be in those Facebook groups, whether or not they are local or national or international, if you're going to be in any type of those groups, please be careful because you're going to be bombarded with, as you can see, like the very different information straight across the board. There were mindsets in there that were thriving and excited and positive.
00:08:07
Speaker
There were mindsets in there that were saying, well, I'm tanking because of the recession and because of the economy. There were mindsets in there that were like, well, I'm always kind of slow this time of year. And so that's totally fine.
00:08:19
Speaker
And that was really interesting. So if you're going to be in those groups or any other group, It doesn't matter. Pay attention to who you're taking advice from, right?
00:08:33
Speaker
So if you're reading through or in a group or talking to certain people who come from that really negative mindset, please do a deeper dive into their business before you take that advice.
00:08:54
Speaker
Okay. Because
00:08:57
Speaker
It's a mindset thing, right? A lot of the people who are giving advice in those types of groups, we don't know the background story there. We have no idea where they're located. We have no idea how long they've been in business.
00:09:16
Speaker
We have no idea. Are they selling retail? What are they selling? How are they really set up for success? Are they doing their follow-ups? How do they nurture their clients? What is their hands-on experience and treatment experience that they're giving their clients really like?
00:09:31
Speaker
How is their other social media and marketing? How is their website? How is their Google page? Are they being coached? Are they investing into themselves? Or... ah Did they open up a business or, you know, like, okay, so yeah, did they did they open up a business expecting...
Economic Shifts and Opportunities in Beauty Industry
00:09:53
Speaker
that the business was just going to roll in, right? That they didn't have to work really hard for it. And what have they done? Like, what have they actually tried? Are they offering Groupons, right? Are they always discounting? Are they always offering promotions? Do they have a good role for a program? Like,
00:10:12
Speaker
There is so much that goes on behind the scenes that you have to take what they're saying with an extremely small grain of salt because you just don't know.
00:10:24
Speaker
So if you're getting caught up in those groups and you're getting caught up in the doom and the gloom thinking that we're in a recession or that we're having economic struggles, it's You are going to adopt that mindset, adopt that energy, adopt that vibe when I'm here to tell you that it's not true.
00:10:43
Speaker
I'm here to tell you that that's not the case. So, you know, economically what's going on right now is people's spending habits have changed. I've just been, I've been talking about this for a long time and I really should probably talk about it more just to remind you guys and keep your vibes up because it's really easy when you're watching the news.
00:11:01
Speaker
or, you know, however your social media is set up, if you're like really um
00:11:09
Speaker
invested in that type of stuff, it's important to stay informed. So I stay informed every few days and I get on and I check what I need to check. I look at what I need to look into and then I move on.
00:11:20
Speaker
I move on and I don't stay there, right? So um you have to realize that media outlets, ah they thrive on fear. So most of what we're reading, most of what we're listening to is very fear-based and it's always been that way. I haven't watched the news since probably 2007 for that reason. like Once I realized that a lot of that is just manipulation and it's very political and it's very fear-based, as soon as I stopped watching it, my life just completely changed. So there's a difference between being aware and
00:11:58
Speaker
getting really caught up in it. So, ah and and kind of running away with it and like living in those fearby fear vibes, especially when it comes to our industry. So what's happening currently is that um we're going through economic shifts. I wouldn't say that we're in a recession. In fact, as the more that I've researched, the more I'm that we're actually not in a recession. We're just going through some different shifts.
00:12:25
Speaker
And um in fact, I saw today that the cost of gas is going down, actually, and the price of food is actually going down. And and sometimes when we are going through political shifts, too, things just take time. And that's always been the case. So, um you know, people are just spending differently. And that's really how I want you guys to look at it. And what's been really interesting is that people all of my spa partners with eminence they're thriving so very few of my spa partners numbers are astronomically low and if they are um i can only think of a couple off the top of my head and that's actually because they're just going through staff shifts um pretty big staff shifts but overall their numbers their retail numbers are really good some of their service numbers might be a little bit lower
00:13:18
Speaker
but the retail numbers are actually ending up making up for it. So people are spending money. People are just spending money a little bit differently. so people are definitely budgeting a little bit differently is how I would look at that if I were you. But honestly, people are still spending money on what makes them feel good and things that they find a lot of value in So there's actually a lot of opportunity there to look at your menu, look at your services,
00:13:47
Speaker
look at the products that you're retailing, look at your, um, kind of your like home care recommendation skills. I'm not talking about overselling by any means, but having that conversation just a little bit differently. And, um, that's where the difference is really going to be made. So it's actually a really good opportunity to just check yourself, check your business, you know, what are you offering?
00:14:11
Speaker
and making sure that you are offering as much value as possible. And pre-booking becomes really, really important so that they are staying on your schedule so that they can budget for it. Cause that's really what they're looking to do.
00:14:23
Speaker
You know, what was so interesting is that as I had posted that, I thought in a really positive way, as I was like replying to somebody's comment in that group is that one of the girls, she said something to the effect of, well, our industry always gets hit first.
00:14:39
Speaker
And look
00:14:42
Speaker
it's only true to a degree. So I took to chat GPT oh no because I was like, but that's, it's only true to a degree. There's only a small, small, small amount of truth in that. So COVID, for example, is a really good example. Sure. When everybody was shut down, yeah, our industry took a hit.
00:15:05
Speaker
However, when things started to reopen, Our industry actually skyrocketed. I know for me in my entire territory, my business about quadrupled as soon as things opened back up. It was the most crazy experience of my life. Now also I'm aging myself a little bit here. I also lived through 2008, that recession.
00:15:26
Speaker
when everybody lost everything, myself included. Actually, i ended up in bankruptcy. i had just built a house with my ex-husband and we lost everything except for our car. So um I get that. But what happened oddly was that my sales in the spa, they actually got better. So i remember too, before that had happened, the housing crisis happened,
00:15:50
Speaker
I had just brought Clarisonic. You guys, I'm really aging myself because I probably have listeners who don't even know what I'm talking about. So this was actually when Clarisonic was pretty brand new. I think that they had only been an established company for maybe two years at that point. And they were...
00:16:08
Speaker
um and just getting really hot in the industry. So this was like 2000, let's say 2007, right? And I had just convinced the director at my spa to make this massive investment in c Clarisonic. i was like, I'm obsessed and I can sell it.
00:16:25
Speaker
And then, you know, shortly thereafter, the housing crisis hit, everybody lost everything, right? Myself included. and so I was really worried that we had just made this investment. i was like, what am I going to do?
00:16:38
Speaker
But the opposite really happened. So we just shifted at the spa a little bit. We actually... um we came up with just like this promotional schedule for our facials.
00:16:51
Speaker
So we kept really, really busy, but what ended up happening though too, is that like my retail sales actually went up. So that was such an interesting experience. And that was the first time that I was like, okay, I think that we're pretty like economically recession proof to a degree here.
00:17:09
Speaker
So even though while we see small hits, When things sort of restabilize, kind of after that shock factor is over, things skyrocket. So also during the Great Depression, lipstick sales were at an all-time high. And truly after that, ever since, our industry just continues to grow.
00:17:33
Speaker
So this is something that I research regularly because I talk about it a lot in my Retail Sales Masterclass Provincial. a I just researched it again, actually in January when I just updated that class and things are still looking very, very good for our industry. So people will continue to spend money if they see value.
00:17:54
Speaker
So even if they become tight with their money, i just feel like there are things that we can do to continue to serve. Just like we got creative in 2020. I don't really imagine that anything like that is ever going to happen ah again to that degree, right? Like that was definitely an extreme when nobody is out and working.
00:18:13
Speaker
but That's a huge problem. um So i don't foresee that. So And even, you know, when people are losing their jobs, like sure, that's a little bit different. A lot of people have lost their jobs recently. So I'm not being blind to what's happening. I'm just saying that ah numbers are looking pretty good.
00:18:36
Speaker
And there's a mindset that we can have and there's shifts that we can make. And we need to look into consumer spending patterns before we start living in fear.
00:18:48
Speaker
Once you start researching during these times, consumer spending habits and patterns, then you're going to know better how to serve your clients better so that we can all be in ah mindset of staying ah successful, right? And still staying in service to our clients and doing really well. So,
00:19:07
Speaker
um That's how I feel about that. It's all just a mindset thing. And it's so easy to get sucked into that negative part of it.
00:19:18
Speaker
ah But you don't need to And I loved what I loved about that conversation that was happening is that, honestly, the majority of people that were in there were doing extremely well. They're like, I am so busy. I am exhausted. Like, I kind of wish that my business was slow. And I loved to hear that. That was awesome.
00:19:37
Speaker
So really pay attention to where this information is coming from. You know, what do I actually know about this person who is giving me this information and what kind of mindset do I want to be in? Because your mindset and your thoughts have a frequency. They are a tangible thing.
00:19:55
Speaker
And wherever you focus on, when wherever your energy working, going, that is what is going to be true for you. So you have to be really, really mindful about that.
00:20:09
Speaker
My best advice is to stay out of those groups. So I've left most of those groups at this point because of that, because I just, I get in there and I get very drained and I want to help. But then when I try to I'm It's not even being received well, which is just such an interesting experience. But again, it's just a mindset and a personality thing.
00:20:32
Speaker
So what I suggest, if you feel like you need a community, create one yourself. I'm not kidding. Create one yourself. and So get out into your community and find other estheticians and just reach out to them and set coffee dates with people. Like make sure that you guys are on the same page and that you have a similar mindset and just network with each other.
00:20:57
Speaker
So create support yourself or join one of our masterminds or just find people who you really look up to. that have a good business structure that you can admire and connect with. And you know enough to know that the advice that they're giving you is going to be good advice.
00:21:18
Speaker
And if you ever want to set time up with that person, offer to pay them or buy them coffee to answer a couple of questions that you have, right? So a lot of times what can happen is People, like I have a lot of estheticians that come to me who ask me about people wanting to either job shadow them or they're just in their DMs asking all sorts of business questions and it gets kind of exhausting to people.
00:21:47
Speaker
Well, it wouldn't be exhausting if you offered to Venmo them some money for coffee. coffee. You know what I mean? If you just had respect for their time and energy to answer some of your questions.
00:21:58
Speaker
I'm not saying that about me. You guys can ask me whatever you want in my DMs. That is what I'm there for. i'm I'm not talking about me. You don't need to do that. I don't need coffee from you. I've got plenty.
00:22:10
Speaker
wo But other estheticians that are out there that you truly, truly admire just offer to compensate them somehow for their time. They'll probably say no. They'll probably want to help you because they feel so respected by the way that you approached that.
00:22:26
Speaker
So... and That's what I would love to see you guys do versus being in those Facebook groups. But if you are going to be in those Facebook groups, the other piece of advice that I would have is to be the positive one. So be the one to get in there and just rally.
00:22:43
Speaker
positivity and support right now nobody needs to be toxically positive and we don't need to pretend that things are like absolutely incredible if they aren't but there's a huge difference between being like doom and gloom and our industry always gets hit first in this and that and you know i'm slow too and it just had that negativity has such a snowball effect Be the one that veers things in another direction and drops love and positivity into that comment section.
00:23:15
Speaker
um But please don't get caught up in those groups. It's exhausting. It is exhausting. And after I posted that on my story, I had so many people.
00:23:26
Speaker
that agreed with me and reached out and said, I've had to leave those groups or I just cannot pay attention to those groups. And you're so right. And I've been so much better off since I haven't. So if you really need help, if you really need advice, please don't go to one of those groups to get it. Like there's so many other great places that you can get that advice because if you are now, gosh, this whole time, I've actually just been talking about reading through those groups and like leaving other comments and trying to help. But if you're actually the one who needs help and you get into one of those groups posing a question, if you're the one actually making the main post, okay, well, my advice is don't do that.
00:24:05
Speaker
ah Just don't do it unless it's a very local group. So we actually here in Idaho, we have a great local group and people are so supportive and loving. It seems like it's just these more national groups, which would make sense, honestly, because different regions are different And there's no real, even though it's a Facebook, like quote unquote Facebook community, it's not a community. It's like not a super positive, helpful community.
00:24:33
Speaker
i think your smaller local Facebook groups are probably more positive, but I would probably spend some time reading through a lot of those groups and making sure that that's true. Because if it isn't, then get out of it. But I know that at least here locally, we have such a great community.
00:24:50
Speaker
Facebook group that does seem to be really supportive. So just be so, so, so careful where you guys are getting your advice and your support from. Okay.
Impact of Influencer Behavior on Client Trust
00:25:01
Speaker
So the next thing that I want to talk about is another really, really heated topic.
00:25:06
Speaker
and And this one has another thing that I've been talking about for a really long time, but with time, this problem continues to expand and that is esthetician influencers.
00:25:20
Speaker
Oh my gosh, I'm not posting the video of this because i am so haggard and I haven't washed my hair for probably a week, but you can't see that rubbing my eyes right now because I am just like so distraught.
00:25:33
Speaker
distraught over this whole thing. And I have been talking about it quite a bit recently since this all happened, uh, about last week-ish, I will say there was actually one evening last week where I got extremely sad and extremely emotional because of some things that I had been seeing on social media.
00:25:58
Speaker
And I don't want to be specific about what they are because i think
00:26:04
Speaker
and Because what I saw initially was specific to a certain person, ah certain influencer, i don't i don't want to point any fingers at anybody. So I'm just going to refer to them as a group and you guys know who I'm talking about.
00:26:20
Speaker
Number one.
00:26:24
Speaker
If you have a platform on social media, which by the way, if you're on social media, that's a platform, no matter how many followers you have. But let's say you have over a thousand followers.
00:26:35
Speaker
Now, some of these esthetician influencers, we're talking 10,000, 20, 30,000, 40,000 followers
00:26:47
Speaker
if you have a platform like that
00:26:53
Speaker
Use it for good. Use it for industry change. Because that is not what is happening right now. And I can't make sense of it because so here's the bigger picture here.
00:27:09
Speaker
Let's say we have one of those influencers. They post on social media about, oh gosh, I'm just going to give a few different examples.
00:27:21
Speaker
Skincare ics, client red flags, making fun of your clients and how they get on the table. um ah April Fool's.
00:27:33
Speaker
There's so many, you guys. What these posts are doing are passive-aggressively shaming people. sometimes passive aggressively, actually, some of them shame other estheticians. There's one person in particular that she had posted something that I thought was hilarious. And that is how I started following her in the first place.
00:27:57
Speaker
And then as time went on, I was like, oh my goodness, you are very controversial. You are literally shaming other estheticians. That's like, what is happening?
00:28:07
Speaker
And then as I started digging a little bit deeper, You know, she was, she is the type esthetician that also just shames everybody.
00:28:18
Speaker
And I'm talking about clients. Okay. I'm talking about shaming other estheticians and shaming our you know, potential clients that we're trying to get just shaming people for not knowing anything about skincare. And I am talking about things like
00:28:37
Speaker
s SPF in your makeup, St. Ives apricot scrub. cleansing wipes, Cetaphil cleanser, you name it. You guys have all seen the things that people, maybe including you, have posted before.
00:28:56
Speaker
And I'm going to tell you the problem with this.
00:29:00
Speaker
In my line of work over the last 12 years, I have been mentoring and educating estheticians. I was in the treatment room for 13 years. And now i am spending my life and investing most of my time helping estheticians become successful.
00:29:20
Speaker
And the problem with what's happening with all of that on social media right now is that estheticians are having a very, very hard time gaining people's trust.
00:29:34
Speaker
would that be an issue? Well, because... If our clients or if people that we want to be our clients have been shamed by other estheticians, either in person or on social media,
00:29:50
Speaker
It takes a lot of extra work to build trust and take those walls back down. And I see this on an almost daily basis with the estheticians that I work on. And it's actually something that put a lot of focus on in my retail sales class.
00:30:04
Speaker
Most of my retail sales class is teaching you how to build a trust, get people's walls down and help people feel seen and safe. ah Why have I had to build a course like that?
00:30:19
Speaker
because of the shame that's happening. So people don't know what they don't know. And thought our job as estheticians was to help them and guide them and educate them and then hold their hand and create a long-term relationship with them to help them reach their goals.
00:30:46
Speaker
So Posting stuff like that on social media, it's just a no-no because you can see how that would have such a huge domino effect in our industry.
00:31:00
Speaker
yeah If we have influencer influencers out there, no matter the amount of following they have, but a lot of them just have a huge following and they're posting things like that and people are seeing them, why on earth would those people then want to go see an esthetician?
00:31:20
Speaker
Hey mom, like, it just makes me so angry. it makes me so mad. You can hear me getting emotional. Like when I say that on social media, my gosh, I'm being serious. Like I hate It it makes me so upset because People just want help. You know, when we have all of these people, like there's just this beautiful self-care move, self-care movement that's been happening since I would say 2017, you know, just roughly as more and more people want to be taking better care of themselves. And then what happened during 2020 is that actually skyrocketed. And that is why our industry skyrocketed.
00:32:01
Speaker
And so a lot of that was due to social media. Well, now all of a sudden, we just have so many people posting these things that are just shaming people left and right.
00:32:12
Speaker
And it just makes me feel so sad because people don't know what they don't know. and It just has to stop.
00:32:22
Speaker
It just has to stop. So there was one post that I referred to in particular last week. And that same post was shared by hundreds and hundreds of estheticians on their own story.
00:32:46
Speaker
Let that sink in for a second. That's what they posted for their clients.
00:32:52
Speaker
Shaming their clients for using makeup wipes or using a Cetaphil cleanser or having SPF in their makeup, which, okay, for a second, side note, is that not why is so popular?
00:33:07
Speaker
Yeah. is so popular Like that's the most confusing thing I've ever heard. Why are you shaming people for like here you're educating. i mean, all of us in general are like SPF is, you know, it's really important.
00:33:22
Speaker
Got to do it. Let's find one that you like, you know, and then someone is like, oh well, isn't i have s SPF in my makeup. Why are we telling them that that's wrong? Like, what are you talking about?
00:33:35
Speaker
It just makes zero sense. Yeah. I mean, which is a whole other topic, right? Because your application is important and whatever. But I just, I've had like enough of it. I've had it up to here with the shaming of people who just don't know what they don't know. That's literally our job.
00:33:53
Speaker
So if you come across something like that, don't like it. And don't share it. Don't you dare. Don't you dare share it on your page because you're ruining it for yourself. You're ruining your career and you're ruining other estheticians career by doing that because this is having such a horrible domino effect in the industry. And then I also have all these estheticians who are like so afraid of being, you know, salesy or making people uncomfortable.
00:34:20
Speaker
like well, why do you think that's happening? It's because people are being so shamed. And that's probably why they're buying from other influencers on TikTok that aren't estheticians because estheticians are getting such a bad rap for being so judgmental and shaming people, you guys. so you have to be so careful.
00:34:42
Speaker
Luckily, i don't see that very often. The majority of estheticians that I work with or that follow me that I'm interacting with. I've never actually seen much like that on their pages. It's really these like huge esthetician influencers that are doing this. So be so careful. I really would love to see us be the change and just be posting educational, informative, loving information because truly I think the goal
00:35:14
Speaker
should be to become the type of esthetician that anybody knows that they can come to at any point and you will not judge them and that you're only here to help them reach their goals, however that looks, right? So really good example is i still sell skincare because I still work at events with my spas. So just on Friday, there was a new med spa that opened. That's one of my spa partners and they asked me to go in and work with them at the event. And so everybody who came to the event was actually required to talk to me. Like I had to check a box and everything, which is a good idea. It's a whole other topic, but...
00:35:56
Speaker
I it was really fun for me to get to um be like, just take my own advice, right? Because I've been teaching the retail masterclass for a year now, and it has been wildly successful.
00:36:09
Speaker
Actually, most of the feedback that I get is about that building trust, and those systems that I have to help you do that. But it was really fun for me to be in that position and get to be working with, you know, just basically the general public or clients again.
00:36:25
Speaker
Because a lot of the things that I say in the system and the way that I have conversations, it really catches people off guard. So, you know, and when I'm asking them, what do you love about your skin? What's going really well for you right now?
00:36:40
Speaker
Everybody kind of stops in their tracks and they're like, yeah. Um, I don't really know. Let me think for a second. And I'm like, see, it's like such an important question to ask.
00:36:52
Speaker
Um, and then when they tell me, you know, I'm using just a cleanser and a moisturizer from Walmart. everybody's first reaction is to think that I'm going to judge them for that, especially being a rep for a professional skincare company, right? And so they'll usually say something, and you guys hear this in the treatment room all the time time, oh, don't judge me, but X, Y, Z, right? Or they're like, oh, I don't really remember what it's called. I don't really know what it is. Well, that's because they don't want to tell you because they think that you are going to shame them. Like not always, but sometimes, especially too, like if your clients are saying, oh, I'm just here to relax. I like my skin's good. I'm just here to relax.
00:37:27
Speaker
That's because they don't want you to shame them. So because they've been shamed before, right? Or they're being shamed online. And so they don't really want to disclose anything to you because they don't know if you're just going to do the same thing. So I immediately, when somebody says to me, so that day when people were like, oh, I'm just using a cleanser.
00:37:46
Speaker
um And a Walmart is just, you know, it's something that a cleanser or moisturizer, and it's just something that I, you know, i I picked it up at Walmart. don't really remember exactly what it is. I'm like, oh my gosh, that's amazing. i love that you're washing. I love that you're moisturizing.
00:38:00
Speaker
Let's talk about your goals. And, you know, where do you want to go from here? And then I sold to nine out of 10 people. I think I ended up talking to about 20 people that day and sold products to almost almost all of them, like at least 90% of them, because that's how I approached the conversations.
00:38:19
Speaker
And everybody was caught off guard by it because you know here I'm the rep for this professional skincare company, been an esthetician for 21
Building Trust Through Positivity and Education
00:38:27
Speaker
years. Even the estheticians who were listening were like, what?
00:38:30
Speaker
Because I'm like... Oh my gosh, you are like 10 steps ahead of most people. I love that you're cleansing and moisturizing. That's so important. ah Let's talk about your goals and kind of where you would like to go from here. What's realistic for you.
00:38:42
Speaker
And that just changes everything, right? Then their walls just, they come right down and they feel very seen and respected and that changes everything then they're really open right you're not putting walls up with people you're actually just taking those walls down because the truth is there's good better best i love that you are cleansing and moisturizing i'm being honest i do i'm not lying when i say that i love that you're cleansing and moisturizing Are you using professional skincare? No. Does that necessarily matter? I mean, maybe in some ways, but is it like life or death? Absolutely not. It's good.
00:39:21
Speaker
It's good. What you're doing is good. Let's keep doing that. So that is just my approach. And it was so fun to actually be in that position. And, you know, especially after how heartbroken I had been over what I was seeing on social media to get to work with the general public and make everybody feel really good about what they were doing. And then that just translated to everybody purchasing. So it was amazing.
00:39:46
Speaker
And anyways, so that is just something that I wanted to bring to you guys. I got a lot of feedback too when I posted that on social media that they, got some comments about people who have taken my class and they said, you know, as soon as I used your system, they just felt so safe and so seen. And it was the easiest sale that I have ever made.
00:40:06
Speaker
And I get that feedback a lot about my retail class because It's true. If you are just loving people and you're positively reinforcing what they're doing, right? You're very nonjudgmental. You're just here to help. However, that looks for them, then your sales are going to be a whole heck of a lot easier. Right. And then it puts a really good, um, it's helpful for everybody, right? Because if they end up going to another esthetician, they aren't going to be so guarded.
00:40:34
Speaker
and that is extremely important. yeah, Oh, we're here to raise the vibes in the industry and that's just how we're going to do it. That's just how we're going to do it. We're going to have to set the example. We're going to have to be the change that we want to see in the industry and just come from a place of love and service and helping people and understanding that people just don't know what they don't know and shaming them is going to give you the opposite direction.
00:41:00
Speaker
of the results that you're really looking for in your success. So um it's another mindset thing. And okay, so let's see.
00:41:11
Speaker
i think that's, those are the two main things that I really wanted to bring to you guys today and talk to you about. And I would love to hear any of your feedback and experiences that you guys have had and things that you might be struggling with that I can help offer ah perspective on for sure. and yeah, so we're just here for you. We love you. We appreciate our listeners so very much more than you guys, even though we love having this platform and bringing you guys content and support and love in our industry because we certainly need more of that.
00:41:45
Speaker
So i will call it a today and we're really looking forward to Tiffany's episode. So let me give you the exact date that that is going to be coming out or I'll give you just a couple of thoughts. It's either going to be on the 14th or the fifteenth that we'll put that episode out And I wouldn't even hesitate to say maybe the 16th. So we haven't quite set a date for that recording yet. We just talked about doing it next week.
00:42:13
Speaker
So we are going to bring you that super exciting and very, very special episode so that we can celebrate Tiffany's 13th year in business with her by doing her 20 questions episode. so Thank you guys so much for joining me today. Feel free to reach out via social media at the underscore SD underscore coach on Instagram. Tiffany is at Sweet Cheeks University and then her skincare business page is at Sweet Cheeks Waxing Skincare.
00:42:39
Speaker
And we do have an email address actually now that I'll share with you guys. It is just... Hello beyondestheticscoaching.com. And as you know, because you can see here, aesthetics is just with N-E.
00:42:54
Speaker
um Tiffany does have a website as well. It is sweetcheeksuniversity.com. She has such a fantastic Brazilian wax masterclass and she has an esthetician community that you can join there.
00:43:06
Speaker
And then I have my retail sales masterclass. I actually have a little bit of a wait list right now on that. I have about five people who... I am just waiting to schedule with and which is so, so, so, so exciting. And if you're interested in taking that masterclass with me, you can just send me a DM and I'm getting everybody scheduled here within the next few days, but I can schedule that anytime. It's just a virtual a class. It's $150 to do it I make it extremely affordable It's three hours long. So that is definitely a good price for that. You get a workbook, you get a follow-up PDF, you get the recording of the call and it's only 150 bucks. Um, I do have a recorded version of it as well that I only charge $90 for that, but it just, it doesn't give you any one-on-one time with me to answer specific questions or help you with specific scenarios or to have that type of conversation with. So let me know if you guys are interested in that.
00:44:01
Speaker
And I will let you get on with your day. So have pretty dreams that we'll see you the next episode for our very special episode with Tiffany.