Behind every powerful leader and industry icon is a story no one saw.

In this episode, we sit down with Marti Hutchinson, The Medspa Mentor and owner of M Spa Boise and Aesthetics Academy of Idaho. Marti knows what it means to start from nothing—and still believe in something greater. For the first time, she’s letting us in on the full story: the losses, the lessons, the relentless work, and the unstoppable, unlimited mindset that carried her through.

This conversation goes deep. It’s raw, real, and rooted in everything most people don’t talk about—but should.

If you've ever felt behind, broken down, or unsure of your next step—this is your reminder that your beginning doesn’t define your capacity to rise.

Find Marti:

Instagram @marti_medspamentor @aestheticsacademyofidaho 

Medspa Mentor App https://medspamentor.passion.io/

Find us: 

Instagram @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach

Interested in 1:1 coaching or joining our Winter/Spring Mastermind 2026? Email us at hello@beyondesthetics.com or send us a DM on Instagram 

Please leave us a rating and review wherever you tune in! 



Whatever It Takes | The Unseen Work Behind Unstoppable Industry Leaders Featuring Marti Hutchinson 

🎙️ EPISODE TITLE: Why You're Not Selling & The Systems You Need to Grow

In today’s solo episode with Tiffanie, I’m giving you a raw and real mid-summer check-in — from deviated septum surgery recovery to celebrating my 39th birthday — plus a behind-the-scenes look at what’s ahead this fall at Sweet Cheeks and beyond.

We’re diving into:
✨ Why you might be struggling to sell your products, services, or treatments — and what to do about it
✨ How to create intentional systems in your esthetics practice to support growth, client retention, and freedom
✨ My personal update + what I’m excited for in this new season of life and business

Whether you're a solo esthetician, spa owner, or team leader — this episode is your reminder that your business needs more than talent: it needs structure.

🔥 CALLS TO ACTION:

💌 Sweet Cheeks Waxing + Skincare is HIRING!
We're growing our team in Salmon, ID! If you're a licensed esthetician ready to work in a purpose-driven, professional, and empowering environment, we’d love to meet you.
👉 Email your resume and cover letter to: hello@sweetcheekswaxingskincare.com

🧠 Book Jessica’s Retail Sales Masterclass
Learn how to confidently recommend home-care and sell retail in a way that feels natural and non-pushy.
📩 DM @@the_esthi_coach [https://www.instagram.com/the_esthi_coach] on Instagram to schedule!

🌸 Take my FREE Brazilian Wax Masterclass
Designed for estheticians who want to level up their intimate waxing game — this free course is your foundation to understanding Brazilian waxing beyond the crash course in school.
🎓 Get instant access at: sweetcheeksuniversity.com [https://sweetcheeksuniversity.com/]

✋ Ready for Hands-On Brazilian Waxing Training?
Once you complete the free course, book Tiffanie for an in-person training at your practice to master Brazilian waxing in real time.
📩 DM me @@sweetcheeksuniversity [https://www.instagram.com/sweetcheeksuniversity] to schedule.

📲 Follow us for more education, inspo, and real talk:
Instagram: @thebeyondesthetics [https://www.instagram.com/thebeyondesthetics]
Podcast: Beyond Esthetics on Spotify/Apple [https://linktr.ee/thebeyondesthetics]

⭐️ If this episode helped you, share it with a fellow esthi, screenshot + tag us in your stories, and don’t forget to rate and review the show — it helps us reach more estheticians around the world 💕

Systems, Sales & Seasons of Growth: What's Holding You Back in Business

In this special birthday episode, I’m reflecting on the Top 10 lessons I’ve learned about success as an esthetician—insights shaped by experience, growth, and the beautiful messiness of building a career in this industry. From boundaries to belief, we’re celebrating what it really takes to thrive.

Then we shift into part two: a grounded and real conversation about creating homecare routines that actually work—for you and your clients. I’m sharing how to stop building routines around fantasy and instead meet clients exactly where they are, so you both get better results and deeper trust.

This episode is a celebration, a strategy session, and a little soul talk all in one.

FIND US

Instagram @thebeyondesthetics @the_esthi_coach @sweetcheeksuniversity

Email hello@beyondestheticscoaching.com

Tiffanie's website for her Brazilian Waxing Masterclass and more! www.sweetcheeksuniversity.com

Cake, Clients, and Care Plans | What Really Matters In Esthetics | Jess Solo Birthday Episode

In this episode, we're diving into what it truly means to be in alignment as a beauty professional - and why it's the most powerful path to building a career that feels good and grows with integrity. 

You'll learn how to create alignment, re align when needed and truly recognize the signs of misalignment. You'll learn how to reconnect with your core values and how authenticity can be your greatest asset in client attraction, content creation and long term career fulfillment. 

Whether you're feeling burnt out, are craving more clarity or feeling confused about how to find your place in the beauty industry, this episode will help you align with your purpose, your priorities and the kind of beauty career that honors who you are! 

This special episode is deep work! It includes self reflection prompts and journal prompts that will level you up as a beauty professional so get ready for this episode with a pen and paper or have your notes app ready! 

FIND US: 

@thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach

If you are interested in any of our coaching programs, email us at hello@beyondestheticscoaching.com 

Aligned and Authentic | The Real Secret To Success In Beauty 

In this powerful episode, we sit down with esthetician and business owner Erin Malinski to talk about what it really means to start over—by choice. After building a successful business, Erin made the bold decision to relocate and begin again in a brand-new market. What followed was a deeply transformative journey that challenged her identity, refined her priorities, and reconnected her to her purpose.

Erin shares the behind-the-scenes emotional and strategic shifts she experienced, what she learned about trusting herself through transition, and how choosing alignment over attachment can open the door to more freedom, clarity, and growth. If you’re in a season of change, this episode will remind you that starting over isn’t failure—it’s often the beginning of your most aligned chapter. 

You can find Erin on Instagram @lpsskinstudio

Find us:

@thebeyondesthetics

@sweetcheeksuniversity www.sweetcheeksuniversity.com

@the_esthi_coach

hello@beyondestheticscoaching.com



Trust The Pivot: The Sacred Art Of Starting Over With Erin Malinski 

Your career will never outgrow you.

In this powerful episode of the Beyond Esthetics Podcast, we’re diving deep into the connection between personal growth and professional success. The beauty industry is constantly shifting, and staying ahead requires more than just technique—it demands mindset, discipline, emotional intelligence, and self-leadership.

We’ll explore how investing in yourself directly transforms your business, deepens client relationships, and sustains long-term success. Whether you're in your first year or your tenth, this episode will challenge you to look inward and ask: "Am I growing as much as I want my business to grow?"

✨ Let’s elevate your entire life and career from the inside out.

CALL TO ACTION:💬 What’s one area of personal growth you know would improve your career?Screenshot this episode, share your biggest takeaway, and tag us on Instagram → @thebeyondesthetics [https://www.instagram.com/thebeyondesthetics]

Follow us on Instagram:📲 @the_esthi_coach [https://www.instagram.com/the_esthi_coach]📲 @sweetcheeksuniversity [https://www.instagram.com/sweetcheeksuniversity]📲 @thebeyondesthetics [https://www.instagram.com/thebeyondesthetics]

Questions or inquiries about joining our coaching program? Please email us at hello@beyondestheticscoaching.com

The Growth Mindset: How Personal Development Fuels Career Success

This one's for the high-vibe, heart-led beauty pros. In this episode of Beyond Esthetics Podcast, we're diving into the sacred energy of the treatment room and how your vibe is just as important as your technique. From the unspoken energetics between you and your client to the subtle shifts that create deep trust, we explore the very woo side of what makes a service truly transformative. Whether you're into crystals, sound bowls, or simply protecting your peace between clients - this episode is all about honoring the sacred space you hold and leading with intention. 

Find Us:

Instagram: @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach

hello@beyondestheticscoaching.com



Sacred Space: The Energy You Hold In The Treatment Room

The difference between a good service and an unforgettable experience is in the details. In this episode of Beyond Esthetics Podcast, we dive into the art of refining the client journey—from the moment they discover you to the way they feel after they leave your space. Small, intentional edits in your processes, communication, and ambiance can make a massive impact on client retention, referrals, and overall success. We’ll explore the blind spots many beauty professionals overlook and share actionable ways to elevate every aspect of the client experience. If you’re ready to stand out and create a brand that clients rave about, this episode is for you.



Find Us:

@sweetcheeksuniversity @the_esthi_coach @beyondestheticspodcast

hello@beyondestheticscoaching.com

www.sweetcheeksuniversity.com



Elevating The Client Experience: Small Edits, Big Impact

In this special anniversary episode of Beyond Esthetics, we’re flipping the script and putting Tiffanie in the hot seat! Celebrate 13 years of Sweet Cheeks and 8 years of esthetic sisterhood between Tiffanie and Jess as we dive into 20 Questions with Tiff.

From the messy middle to the magic moments, we’re pulling back the curtain on what it really takes to build a business, stay grounded, and grow—personally and professionally. Tiffanie shares her biggest career lessons, the habits that keep her rooted, and the truths she’s learned along the way in this raw, honest, and inspiring convo.

Whether you’re just starting your esthetics journey or are deep in the trenches, this episode will remind you that you're not alone—and that growth, grace, and grit are all part of the process.

20 Questions with Tiff: 13 Years of Beauty, Business & Becoming

In this episode of Beyond Esthetics Podcast, we’re diving into the importance of protecting your mindset in an industry that’s louder than ever. From Facebook groups to esthetician influencers, we explore why curating your online space matters—and how staying grounded, focused, and intentional can help you set the standard instead of being swayed by the noise.

@the_esthi_coach

@sweetcheeksuniversity www.sweetcheeksuniversity.com

@beyondestheticspodcast

hello@beyondestheticscoaching.com



Facebook Groups, Influencers & Mindset Traps: Mute The Noise and Lead The Way

On the Beyond Esthetics Podcast, we take you beyond the skincare world on an empowering journey into the realms of career development, life wisdom and soulful growth inspiring you to become aspirational and abundant estheticians. As seasoned estheticians turned mentors, we blend our years of industry knowledge with invaluable lessons, sharing insights on business, success, spiritual well-being and holistic personal development. We will challenge and shape your mindset and set the trajectory of our industry on a new path of abundance and deep service. Join us on this transformative exploration, where no subject is off limits, as we inspire and guide you to thrive in both your esthetics career and life's diverse facets. Our mission is to illuminate the path toward success, encouraging you to flourish in every aspect of your journey.

Beyond Esthetics

Jessica Jenkins's Show

Podcast for beauty professionals and estheticians. Business. Skincare. Personal development. Wellness. Mindset. Success. Spirituality. Professional development.

Jessica and Tiffanie

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