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Deepening Connections: How Estheticians Can Maximize Growth with Existing Clients
94 Plays3 months ago
In this episode, we dive into the art of maximizing your esthetics business by focusing on the clients you already have. Instead of constantly chasing new leads, learn how to deepen relationships with your current clientele to double, triple and eventually quadruple your business and beyond through simple, foundational steps. Discover actionable strategies to nurture trust, enhance client satisfaction, and create a thriving and sustainable business. If you're ready to work smarter and not harder, this episode is for you!
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Transcript
Introduction to Beyond Aesthetics
00:00:03
Speaker
Hi guys, welcome to the Beyond Aesthetics podcast. This podcast is where we dive deep into the journey of estheticians who aspire to grow, not just professionally, but personally and spiritually. This is a space where the art of aesthetics meets the soul and the power of community fuels transformation. Whether you're looking to elevate your skills, expand your mindset, or align your career with your deeper purpose, you are in the right place.
00:00:32
Speaker
Join us as we explore stories, strategies and insights that go beyond the surface because growth happens from the inside out. This is Beyond Aesthetics, let's grow
Catch-up and Future Plans
00:00:44
Speaker
together. And we are your hosts, I am Tiffany Orr and we're so happy you're here. I'm Jessica Peterson and we're so thrilled to have you here. We did not record last week so we wanted to start with an apology that things got a little,
00:01:01
Speaker
Crazy last week and I've been traveling for the past two weeks. We had talked about doing solo episodes, but sometimes, I mean, I know for me personally, my list was insane, my to-do list. And so I didn't get around to it. I was very overwhelmed, but we have some really good ideas and some content for you guys coming up. So we will more than make it up to you, not just today, but to over the next probably even six-ish weeks, because we also have to do our new year's episodes too.
00:01:33
Speaker
and have those types of conversations that we really missed you guys and are happy to be back.
Concert Experiences
00:01:39
Speaker
Yeah, and I just feel like it's just even more exciting since we didn't have an episode last week for this episode coming on Friday that we're Here right now recording, I'm really, really excited to get into it. Before we do that, though, how was your weekend, Jess? My weekend was really, really good. um I'm curious about yours and the concert that you went to with your sister-in-law, Chyna, because I don't know who that was. And we went and saw Zach Bryan. Oh, that was Zach Bryan. Oh, my gosh. It was so freaking good. And it was on a whim. I just decided, like,
00:02:15
Speaker
Any concert I try to get to it has to be last minute. It's a friend of ours was selling her tickets and we were like, Oh, should we go? And then it was just like last minute, the stars aligned and it was perfect. We were able to get away from the kids and with work and it all aligned and we had such great seats and I, I haven't even really shared this with you. I am such a huge Zach Brighton fan.
00:02:39
Speaker
I'm like obsessed, I love it so much. And China, who is my sister-in-law, her and I went to and saw Taylor Swift in concert and that concert was amazing and the energy was so high. And so I was a little bit like setting myself up for a little bit of disappointment because I didn't think that any concert I'd ever go to again was going to live up to just the vibe of the Taylor Swift concert. I
Winter Travel and Positivity
00:03:04
Speaker
was so pleasantly surprised with Zach Bryan though.
00:03:06
Speaker
It was so good. And not everybody, I mean, you've been to concerts, not every artist is actually a good singer live, right? me Zach Brian blew it out of the water. And so it was it was so good. And I've just been living on that high for Yeah, all week. That's amazing. I'm so happy for you. I just couldn't tell like glance through it so quick. And I was like, well, I'll just ask her about that when I see her. But that's so fun. I love that you did it on a whim to and that you're just out of place in your life where you're okay with doing that because I know a few years ago, you wouldn't have done. There's no way. No, really cool.
00:03:43
Speaker
Yeah, it's hard not to go back to old programming because like the old me would have just been like, no, you know, it's, it's Christmas, it's December. It's this, we've got all these responsibilities. I'll just not go and I'll be bummed about it. But yeah, this new me is just kind of like living life. Yolo. Where was it at? Insult Lake. So it was easy to get to like not super far. And I'm so grateful as you've like probably been a little bit grateful to like Our Idaho roads haven't been horrible because we barely have any any snow. You've had a little bit different this weekend, I know. ah thought I know the weather has been really interesting.
00:04:24
Speaker
So I was in Coeur d'Alene this weekend. I was working in North Idaho last week, and then I had my boyfriend fly into Spokane Thursday night so that we could have a couple days together and have him drive home with me, which was yes, we wanted a vacation together also. I always run into blizzards on the way home.
00:04:45
Speaker
And so I was like, it would be really nice to have somebody with me on that drive because it gets super, super sketchy. However, I watched the weather all week last week. Everything looked really good. And Coeur d'Alene doesn't have snow, surprisingly, which was great. I've never encountered that because I take this trip every year and I actually did it a week later this year.
00:05:09
Speaker
Okay, yes. And so I fully expected there to be I mean, I had all my snow gear, it was really excited. There was no snow. So I for sure was like, wow, this is going to be the best drive home ever. And we get going and then sure as shit. There is this one pass that you go through and as soon as we hit it, it had started to like rain.
00:05:35
Speaker
And there was wind. And we were both being really quiet. We were listening to a book and he turns it down and he goes, this is it, isn't it? This is the past. Like this is what always happens, isn't it? And I was like, yes, it is. And literally within just a few minutes, it was a blizzard. and So we got through there and kept going. And it was really, really good um until we got closer to McCall. And then it just instantly was horrible.
00:05:58
Speaker
And so we just extended our trip for another night and you know, kind of room and then when we were driving home yesterday morning, it was just gorgeous. Yeah, yeah. And I was like, well, this is great. You know, I'm more excited for winter than I've ever been in
Embracing Winter's Beauty
00:06:13
Speaker
my life. It feels like this beautiful blanket of peace because our fires were just so awful that it's nice to be in the mountains now and have everything just be cold and wet and beautiful and the skies are clear and yeah so to me it feels really good and I didn't even mind hitting a blizzard I was like yeah please bring it on
00:06:40
Speaker
and Also, you're seasoned for it, you've been through lots. And so it's kind of nice to like have that mindset like, okay, I'll be alright. And I think it just is like a rebirth for it's such a and for like our, you know, our planet and our environment, but also for us as well. And like, the older i've gotten, and I realized that The season they're so fleeting. I used to dread winter and think, Oh, we have so long to like deal with the cold and the snow and the wet. And I just think spring will be here before we know it. And it's such a necessary time. We need the moisture. We need the snow and it is beautiful and we can do it. Yes. Yeah. I'm like embracing the term wintering.
00:07:26
Speaker
Yeah, yeah. We talked about that a few weeks ago because we both seemed to hit that at the same time. And so I think that's really unique too. I think there is something to look forward to in the winter where it is colder outside. We have the holiday season, which is beautiful.
00:07:41
Speaker
We change up the decor in our house and we watch these, you know, cheesy movies and we're spending time with our family and then we start reflecting on 2024, you know, thinking about the next year and then we have New Year's. It's actually a really beautiful time and I've definitely changed my tune. And it was just excited to see it. In fact, it has been it was really rainy this morning, then it started to snow, and I was stoked about it, and now it's just raining again. yeah so into And I think it's really important just um to
00:08:18
Speaker
recognize that winter is necessary for yes the planet we the seasons are really important but we are nature too and it's important for us to do the same thing no matter how that looks for a lot of people I think going into the winter they probably do a little bit more cocooning and sleeping and they're tired and they're eating and that's very very important and I do the opposite ah But that's how that works for me. yeah and to During the summer, I want to take the time off and go play and you know rest and and do whatever. So for me, it's a little opposite. But I think it's important that we recognize that we need to go through certain seasons too and accept it and really embrace it.
00:09:04
Speaker
Yeah, it's all about embracing it and embracing where you are personally and being okay with that. I'm really leaning into that. That's been a practice for me because I like try to fight certain things. Like I do tend to go into more hibernation mode and where I want to eat a little bit more and be a little like move slower and stuff like that. And I, I think most of my life bought it And this year I'm just really trying to lean into it and, and listen to my body and what's calling me and understand that there's a reason I'm being called to feel this way because of what's on the other side that I can't really see or understand yet. And it's always proven itself, you know, to be, um, something is coming where I do need more energy and I do need this time of rest to really feel that energy that I'm going to need around the corner.
00:09:54
Speaker
It's true and it's interesting that with most of our coaching calls, because we're doing one-on-ones in addition to our mastermind group, and it seems like when we do those one-on-ones, that conversation comes up almost every time. It comes up in the
Personal Alignment and Coaching
00:10:07
Speaker
mastermind group from time to time, but it does really seem to me like when we're working one-on-one with people, that that's really been mirrored back to us a lot because we've both been in that place for the last year or two of learning to embrace where we are. Yeah.
00:10:22
Speaker
and not try to fight against it and instead just lean into it deeper. And it's cool to have that reflected back as we're able to coach other people who are going through that as well and help them to move through that resistance. Absolutely. And that's interesting you brought it up that it does seem to come up more in our one on one calls. I've noticed that too, but I just had this thought I'm wondering if it's because those one-on-one calls do get a little bit deeper and a little bit more personal. And not to say that that doesn't happen in the mask, because it does. I just think there's such value in the one-on-one calls.
00:11:00
Speaker
to because there's just like no, there's no emotional shields that have to come up or that automatically come up because of old programming, because we're in this group. And so um stuff like that does tend to come up a little bit easier in the one-on-one calls. But yeah, I love having that conversation and I love being able to um just help others through that and lean into that. Speaking of the mastermind, do you wanna share where we're at on that?
00:11:29
Speaker
Yeah, I do. And I'll just be so completely forthcoming and honest about it. I was getting really stressed out because I hadn't actually worked on directly marketing it. So we had talked about it on the podcast, which is definitely, you know, a form of it. And we were taking the waiting list and everything, but it seems so in the past, what has worked is when I actually start posting about it is when people will start to solidify their signups. And we did have the the waiting list, but I had this thing inside of me that was getting really stressed out about it. So I think I made those posts at 1am. Really Mountain Standard time because I was at the North. Oh, yeah. And so let's say it was, you know,
00:12:19
Speaker
definitely middle of the night that I finally created those like posts and worked on that and put them out there. So nobody really saw any of that until the next morning. And then by that afternoon, four spots filled up and deposits and payments were made.
00:12:38
Speaker
in 24 hours. Yeah, way less than 24 hours. yeah That was like nobody would have seen that until maybe 8am. True. Closer to 12 hours. Yeah, so it just happened so fast and it really i don't I've never been nervous about filling up the group, and I have a lot of trust in it. I have a lot of trust in the group, but I think I was just kind of down to the wire. And so to me, it really solidified. We're doing the right thing. We're in the right space. We're creating the right energy around it, and what we have is
Mastermind Success and Marketing
00:13:14
Speaker
incredibly valuable. We already know that, but it was really nice to have that experience.
00:13:18
Speaker
that immediately we got four people who are just ready to go and signed up and, and then just went ahead and paid for it. Yeah. you know like No questions. Like, yes, sign me up. Of course we're doing this. Yeah. My money. Yeah. So how did you feel about that experience? It was, we kind of chatted back and forth, but I was in between trainings and stuff. Honestly, I wasn't worried about it. Last mastermind group. Um, when we were getting ready to sign up for our fall,
00:13:48
Speaker
slash winter group that we're currently in. I was actually worried more about that one. This one, I haven't been worried about it at all. And interestingly enough, I'm just going to point out, I really think the hesitation was because you haven't actually put any focused energy on it because the minute that you did, obviously we like filled it up and I haven't really either.
00:14:08
Speaker
And so um like I take responsibility in that too. I think we just like needed to put focused action. And so that's just like, it's such a reminder for me and you and everybody listening. Like you can be like, you know, we're not getting signups or we're not selling or whatever, but are you actually putting the focused action with intention into what it is that you're trying to promote or sell or whatever? And the minute that you do that energy just switches And it just kind of feels forward and then attracts exactly what you're asking for. So it's really just a lot of it is just energy and the mindset. Yeah, it's true. And something that you don't know is that I have a random job offer right now. Oh, for yourself. So I'll i'll tell you guys more about it as things kind of transpire.
00:14:57
Speaker
because I don't have enough information at the moment. I've been recruited and by this medical equipment company and it's it's kind of a salesy type of a position and whatever. So this kind of landed on my plate last week.
00:15:13
Speaker
So it's interesting because to me, I am still going to look into it a little bit more. Don't get me wrong. I am, but at the same time, I'll just tell you what this process really looked like. So you guys, this is the first time Tiffany's having this conversation with me. and Normally, would have had you are <unk> like she would have known immediately, but I was also on my way to a vacation when this happened and and whatever. So time I had had the conversation with the recruiting company. I found out who it was for and I was like, Holy cow, that's, this is wild like this could be a really good opportunity. I'm never leaving my work with Eminence. The thought process for me is piggybacking a little bit. and
00:15:58
Speaker
So then I'm driving and I have this beautiful drive. I've got so much time to think and I'm wondering if it's really in alignment, right? I'm like, it's not necessarily my forte. I know what my purpose is.
00:16:12
Speaker
And that's not it necessarily. However, if it were easy and it didn't cause too much stress, and it is valuable for the people. you know There is value there. It's just not necessarily like me being totally in my purpose. and But it would also help obviously financially. So of course those types of thoughts start to come up. So I'm playing with all of this in my head.
00:16:38
Speaker
And that's, you know, then I have this prayer on my heart that I'm like, which direction, you know, do I want to pour more energy into the the coaching and the mastermind and the courses and diving deeper into this because I've just given up more than half of my work in Utah to do that.
00:17:01
Speaker
And that is an alignment. That is my purpose. And I know that. And I've known that for a very long time. And now I'm fully in a place to be able to pour myself into it. Or, you know, is that an opportunity that I need to explore? So those are the types of things that are going through my head. And so that was another thing that when I
00:17:23
Speaker
Within less than 12 hours, we had the group almost full and we still have a couple people on the fence about those last two spots. I was like, oh. that's a pretty clear message to me. Again, not that I'm not going to continue exploring the other option, but I think because I was so open to, I kind of give those types of things up to the universe and I just worry about it a lot and and then kind of watch the pieces sort of fall together. I felt like that was really good feedback.
00:17:59
Speaker
i I'm just smiling so big right now because it is just, so interesting and so on track for the universe to provide you with this opportunity because you've literally just given up that piece of your business in Utah and you have like this open space right now. And I just there, I'm so glad you're praying about it. I'm not surprised that you are. And I'm glad that you're like kind of letting it just tell you which way you need to go and being open to the road that it could take you.
00:18:33
Speaker
And it's just, it's freaking universe, man. It's just how it is. And I love it because literally just like things happen so quickly when you surrender and when you just really are open and when you're in alignment. And so could this be something that's just testing your alignment and your purpose?
00:18:57
Speaker
Or could it be a really great opportunity or, or, or? And that's really for you to navigate and explore. um Really, really cool though. Yeah. Kind of
Quality over Quantity in Professional Life
00:19:06
Speaker
interesting. And you know, the other thing, and this is part of our episode that we're going to do today is that though the initial reason why I had to walk away from a lot of my business there is because I need to be able to pour deeper into who is in front of me. I really,
00:19:24
Speaker
I'm equipped with more tools than I'm implementing because my energy has been far too dispersed for the last several years. And that's not even in alignment with my values. When I first took on this territory and took on the rep position here, I really had a commitment to myself that I wanted quality over quantity. And that's just not how things have transpired because I also love. So one thing that I specialize in, which is clear because of this business is
00:20:00
Speaker
Helping people build their businesses and so when somebody comes to me, you know wanting to open up an account with Eminence in either state I thrive taking that on and getting them started and so it just sort of kept like rolling that way until I got to a point where I was like wait a second and this is not feeling good to me anymore because I'm not able to give 110% of myself to this amount of people, to these amounts of businesses. And so I really wanted to rein that back in so that I can forward deeper into who I'm working with now. And it's interesting because even when I, you know, were to add up what I technically would be missing now,
00:20:48
Speaker
I know very clearly what tools need to be implemented into my current spa partners to help them further or grow. And I would probably triple if not quadruple that amount that I just gave up there. I just got chills. It just solidifies the conversation that we're going to have today and how powerful It is when you go deeper and not wider and you really are intentional with who and what is in front of you and focus your energy there. And it's just like you said, if you were to do that, which you are, your your financial abundance is going to grow, it's gonna double or triple or more. Wow. Easily, the thing is, is that the tools that we have are actually quite simple.
00:21:46
Speaker
It's that we're not following through on them. Yeah. And so we'll tell you guys this, this episode that we have today is something that I have talked about it in the past on my page, and I've wanted to dive much deeper into it. And we listened to, I had listened to, so Ed Mylett is my favorite podcast of all time.
00:22:08
Speaker
And he had a guest on a few weeks ago, and I have listened to it now four times because it just keeps hitting me harder and harder and harder. So then I had Tiffany listen to it. And her response was that she was speechless. She was like, there's so, so much going on with me after listening to this episode, which is how I felt. And so when we were talking about what we wanted to focus on today,
00:22:36
Speaker
I felt like i I immediately want to start diving into this. We're going to talk today about deepening our connections, how estheticians and beauty professionals can maximize growth with existing clients.
Client Connection Strategies
00:22:51
Speaker
We're really going to focus today on going deeper, not wider.
00:22:59
Speaker
now Last year, you guys, actually this might've been earlier this year, you guys might remember if you've been a listener for a while, we put an episode out about what to do when business was slow. Now where that came from was a single esthetician that I worked with had reached out to me and she just sent me this message that basically just said, I really need to help my businesses though, what should I do? And it just really started to conjure up all of these you know thoughts about what to do when your business is slow.
00:23:30
Speaker
And my mind immediately went to you have this business for many years. Where are your clients? That was kind of what was going on is I just thought, well, what do you mean your business is slow? Are you pre-booking, like you have a clientele, where are they? And so if you wanna go back and listen to that episode, it was a very, very good episode. And you know so a lot of this will even be piggybacking off of that. um And so that's essentially where we're coming from is that we want to learn to go deeper with our clients, not necessarily always trying to grow and grow and grow our clientele. So while yes,
00:24:19
Speaker
That is a goal, especially if you're new. and This is going to be very much about diving deeper. And I can't think of a better word, and but we want to maximize our current clients too. We really want to go all in on them. We really want to max those relationships and go deeper into them and serve them deeper. So that's what we're going to talk about. So the podcast episode that we're referring to from Ed Mylett, a lot of this episode is going to be me directly reading from that transcript. because it is so good. I don't want to miss any of it, but I do encourage you guys to go find that episode. So Ed Mylett, the Ed Mylett Show, so Ed is spelled ED. Mylett is M-Y-L-E-T-T. He is probably the number one person that I cannot get enough of his content, his heart.
00:25:18
Speaker
His soul, his brain, like this man is somebody that everybody should be listening to. And the guests that he has and the conversations that he has and the passion and just the conviction and the openness, he is so incredible. So this is my number one most recommended podcast.
00:25:39
Speaker
that I give to people when they're asking me. So this is from the Ed My Let show. This episode was on December 3rd of 2024, and it's called The New Rules of Branding in the Modern Era with Rory Vaden.
00:25:54
Speaker
He's another person that you definitely want to look into too. So it's R-O-R-Y and Vaden is the V-A-D-E-N. So that is the episode we're referring to. Of course, I'm going to link that in the show notes as well so that you don't miss it. So after this episode, go back and listen to that episode.
00:26:14
Speaker
Make sure it's downloaded, listen to it twice, listen to it three times. And I'm so happy that we're actually doing this at the end of the year, because these are the types of things that when you're setting yourself up for success in 2024, you're going to want this thought process and checklist going into it. And now that I'm saying that too, you know, it's really easy to get overwhelmed with watching other people do what they're doing.
00:26:43
Speaker
in the business because you guys we have to remember that we're viewing it through the lens of social media. And so you don't really know what's true and what's not true. You're only seeing the social media aspect of somebody's business, but what's most important is actually how they're running their business within their business and what's going on with their clientele.
00:27:05
Speaker
And we also have really good episodes about building deeper relationships with your clients and how that really is the key to success in the beauty business is our relationships with our clients. So it is a really good thing to just start off 2024 with this type of conversation.
00:27:27
Speaker
Absolutely. 2025 and 2024 start 2025 with this conversation and just this mindset and understanding of the approach that you should be taking with your, with your business and with your clients and with all of the energy that you're pouring into what you do every day. Yeah, absolutely. Okay. So we're going to talk about creating trust and deepening reach and connection.
00:27:53
Speaker
through current clientele with your brand
Personal Branding and Trust
00:27:56
Speaker
and business. So now I'm going to just read the transcript. so ed So in general, what's the necessity of having a brand and what does having a brand even mean? Rory, totally. So to keep this simple, building a personal brand just means you have a mechanism for building trust, which is really what all this is about. We don't even call it a personal brand. We just think of it as the digitization of reputation.
00:28:26
Speaker
We've said that it's the formalization, the monetization, the digitization of reputation. So when you hear personal brand, I want you to think reputation, which I understand because I'm a real business person and I do real life business and I'm just digitizing it. And so there's power to that. But I would still say, and I stand on this ground, even today, offline is greater than online.
00:28:53
Speaker
Ed, even today, you think offline is greater. Rory, absolutely. Ed, why? Rory, because we're still human. We connect differently with people and many of the people we have who have built huge online businesses, it's come from offline relationships. And that has never changed and it never will change. And I don't care how much AI comes around. I think it's only more and more causing us to go I'm hungry for the connection of humanity to look into somebody's eyes and to go person to person. Who are you? And that's what personal branding is all about. It's just going can people trust you to do what you say you're going to do? Can they trust you to solve a problem for them? So having a personal brand matters exactly to the extent that having trust matters in your business.
00:29:45
Speaker
I love that line where he says, I'm hungry for the connection of humanity to look into somebody's eyes and to go person to person. Who are you? And really, like he said, the personal brand just goes back to the trust and the trust that your clients and potential customers and followers and anybody who's seen what you're putting out there or choosing to come and partake of that they can trust and trust to know that your, the professional that you are the expert in what you say you are and that you are the kind person that you say you are and it just there's so many layers to that. Oh, I love this conversation. My heart is racing because I love it so much. It just really comes back to that and I working one on one so closely with people the amount of worry and stress that they put into their online reputation.
00:30:46
Speaker
you need to work on your offline reputation and your relationships first, and then that and then make sure that that's really transferring over. you know I often wonder,
00:30:58
Speaker
When I see some estheticians online, the type of things that they post, I often wonder how they do with clients. I do too. In person. It just kind of makes me wonder. So I think if we can really get back to focusing on the offline, the trust, the reputation, the deepening of those relationships,
00:31:19
Speaker
and then work on making sure that that's translating correctly online. then And we're going to actually do another episode about that because a lot of what you guys are going to hear when you re-listen to that episode with Ed and Rory is they talk a lot about social media. So we're also going to do that. We're also going to get into tying in that podcast and your social media, so we can talk about that later, but laying down that foundation of focusing on who is right in front of you, that is what is the most important. That has to be solid first. Yeah, it's foundational on focusing on who's right in front of you and nurturing those relationships and pouring into them and make sure making sure that you're maximizing, like you said, that relationship, that client professional relationship.
00:32:12
Speaker
And just to go back to the the social media aspect of it again, too. And like you said, we will have a whole other episode about that. I think it's really important, though, to make sure that you're doing things in alignment with who you really are and staying in your authenticity, whether you're online or offline, so that it translates seamlessly. So however you choose to show up online, you're the same person.
00:32:35
Speaker
when somebody meets you in person and vice versa, right? If somebody meets you on person and has like this great experience with you in the treatment room, but then sees the content that you're putting online and it's not the same, it's not seamless, that is going to have a ripple effect somehow. And it's going to create a disconnect or a yucky feeling or something like that. Cause it's not really authentic.
00:32:59
Speaker
Mm hmm. I love that. And I want to go so far deep into that we'll have to do another episode because I have so much to say about it. Um, okay, so next,
00:33:14
Speaker
um, let's see here.
00:33:20
Speaker
Okay, so next is another part of my favorite conversation that's really gonna tie into this.
Power of Customer Testimonials
00:33:26
Speaker
And this is more about building trust and kind of how to do that. So, in fact, we asked this question. So this is Rory. In fact, we asked this question. So we did a national research study, PhD-led, academic, statistically valid, weighted to the US. Census called the Trends in Personal Branding National Research Study. And we actually asked this question directly, which of the following is most likely going to cause you to buy? So they're asking this to consumers. And we listened as a New York Times bestselling book, has a top podcast, has YouTube, has a nice website, has social media followers. Do you want to know what the number one thing is that the general public says this is the thing that will actually cause me to buy from you? Do you want to know what it is? It's testimonials from your customers.
00:34:15
Speaker
testimonials from your customers, not how pretty your website is, not how many followers you have, not how many downloads you have on your podcast. Show me real humans who said, I bought from you and you delivered a result to me. It costs nothing.
00:34:29
Speaker
We could do it. All of us could do it by this afternoon and it shows you to go like, oh, that's what we want. That's what we trust. We trust people who say, you're awesome. Here's the secret. The secret is to serve the person right in front of you. You don't need millions of followers to make millions of dollars.
00:34:49
Speaker
Most of us would have our best years ever if we had a dozen of our perfect clients, not millions, not hundreds of thousands, not even hundreds, not even dozens. Most of you, if you had a dozen of your perfect client, you could double your income. And everyone is so focused on the width that they're trying to reach millions of people. They're overlooking the depth of their impact.
00:35:12
Speaker
And the true story of success, the fastest path to cash is to serve who the people who are right in front of you. To go look, if every customer you have, like how do you double your business? We all think, oh, run ads, have a huge podcast, be at my list, speak in front of millions of people. Okay, those things are, those are good things. It's rare that people can do those. The truth about how to double your business for most people is to get every customer you have to give you one more customer. That's how you double your business. You serve the people who God has put in front of you. You go, who can I serve in the deepest way? I want to reread that one, that one sentence. You are overlooking the depth of your impact. That's so powerful because really that's what, that's what we're here to do. We're here to serve and we're here to create impact in other people's lives.
00:36:05
Speaker
And we wanna do that in the deepest, most meaningful way because that's what's going to come back to us financially and you know with customers and more clientele and repeat business and all of those things, but it really starts there, so powerful. And I love this line too, you serve the people who got this, but in front of you, you go, who can I serve in the deepest way? So let's really just say that in a different way. Love that so much.
00:36:32
Speaker
Yeah, so this is really what it's all about is here's our current clients. What do we need to do to make sure that we're going deep with these people? So how do we amplify and deepen our current clientele versus always focusing on getting new clients? Again, it kind of goes back to that question of I'm slow, what do I need to do? And I'm just thinking,
00:36:57
Speaker
Well, where are your clients? They exist. Where are they? And so we've created a checklist of how to max out in the best way possible our current clients. How do we truly go deeper with our current clientele? There is an actual checklist. And it's interesting to me too, because these are fundamentals. Yeah. And I think that with time, we want to have some sort of magic equation, all these tricks up our sleeve, when the truth is that that's not always necessary. I mean, you could have some of those if you want to, but the fundamentals are actually where it's at. If you have this simple checklist,
00:37:48
Speaker
and you're making sure that you're really checking these off every single time, then you shouldn't really go through a lot of dips in your business. you know I've told people before, I think that there's just two to three times per year that we can expect a natural dip. One of them is if your main clientele are parents, then summers might get a little bit slow for you. And you know we can kind of anticipate that.
00:38:15
Speaker
I think we do shoot ourselves in the foot during the holidays and we set ourselves up for slower January, March, and January, February, March. We talked about that last time. um And then also just a flu season. and We can expect those types of cancellations out. There's something you can do about all of those things. And we should probably have a whole other discussion about that sometime.
00:38:39
Speaker
But those are kind of the times when you might expect that. So if you're just, you know, it's like April, it's May and you're slow, then that's a really good indication that we need to dive a little bit deeper.
Checklist for Client Relationship Building
00:38:53
Speaker
We need to really look at these fundamental themes. And for all of the people that Tiffany and I coach who are brand new to the industry or even a lot of them that are seasoned, they're still not really always checking off the fundamentals and they're still, you know, brand new and seasoned are running into the same things because they aren't just covering these bases. Fundamentals are something you always, always, always go back to when you hit a hiccup, when you hit a roadblock, when you hit a, I don't know what to do, always go back to your fundamentals. Cause that's really where your answer lies is you don't need to reinvent the wheel. You don't need to pour hundreds of dollars into advertising or marketing. and You don't need to XYZ.
00:39:38
Speaker
there's really going back to your foundation and your fundamentals and getting really clear on that and being intentional about it. And that's where your answer is going to be. And um so yeah, I love the list that we've compiled here. And yeah, should we get into it? Yeah, go ahead. Okay, first thing on the fundamentals list, capture, make sure you're capturing their email, their cell phone number and their birthday. Make sure you're capturing not only information that you can use to get a hold of them, right? But you want to be capturing that ah that information so that you have, you can build your email list or your text marketing list, or if you do special things like have a birthday promo that you do, you want to get that information first and foremost on your intake form, or if they're purchasing from your online website. You can have forms set to where you're capturing that information so that your you have something to get a hold of them if and when social media goes away. So many businesses rely on their social media and their numbers of followers and that's how they're selling and reaching their customers. And we have to remember that we don't own our social media accounts and they can go away in the blink of an eye tomorrow. And so many businesses would go
00:41:02
Speaker
tits up if that happened. And so we want to make sure that we're getting that information so that we have something we own. You own your email list, you own your text marketing list, and then you can use it how you want. And it adds a value to your business. So if and when you were ever wanted to sell your business someday, that email marketing list or text marketing list is going to add immense value to your business if you were to sell.
00:41:32
Speaker
but so important, so important because staying connected is really where it's at. And the thing about social media too is that people often don't even see what you're posting. No. So you think you're like really staying connected, but that's just not really always how that algorithm even works. And so, I mean, and again, that's a whole different conversation, but we really want that tangible, tangible information that we own so that we can keep in very constant communication.
00:42:01
Speaker
The next one is pre-booking. It's not hard to pre-book people. Are 100% of your clients going to pre-book with you right then and there? No, they aren't. We really want to look at pre-booking as win-win because it is. The thing is is that and for most people,
00:42:23
Speaker
we're going to forget, we're going to say you know to your face that we'll look at our schedule when we get home, but most of us are not going to do that. And it's really better for most people's schedule and your schedule, of course, we know that, to just get it already set up. So I really feel like we're doing people a favor by pre-booking them because otherwise they might have a hard time getting the date and the time that they want. you know i'm And so if you can look at it as win-win, it can really change the energy and simply just say, let's go ahead and get you on the books for your next appointment. Does four weeks work better? Six weeks works better?
00:43:10
Speaker
um So we're not leaving it open-ended. I really don't love or i think it's very beneficial when you ask people, do you want to pre-book? It's a little too open-ended. If it's more just, let's go ahead and get you on the books. Is four weeks or six weeks, does this date and time work best for you? And also assure them, you know, I i really want to be sure that you're getting the best date and time for you because my schedule really feels that you're going to get the text confirmation. And so if we need to make any adjustments at that time, that's no big deal. But let's just get it on the books anyways.
00:43:44
Speaker
And so when you're putting it like that and you're not necessarily asking that open-ended yes or no question, you're saying, let's do this and let's do this for your benefit, then that's a whole different thing. And then if they don't pre-book with you then, that is one of the things that you want to include in your follow-up message. If they didn't pre-book with you then, then that is one of the things that should be on your list to contact them about to make sure that they get pre-booked when they want to be.
00:44:13
Speaker
Okay, so pre-booking doesn't need to be anything super difficult. I don't know a good percentage. I would say you want about 75% of your clients on your books all the time. I mean, preferably 100%. I just don't know that that's always realistic because there's always going to be you know, a percentage of people who are just finding you and trying you out or whatever, but I think the goal should be like 100%, but I still think 75 to 80% is probably common and still good. It is attainable to get there, though. So don't be afraid to set that goal for yourself. It may take take some time, but it is attainable to get there. I've it's i've been there, I've
00:44:55
Speaker
had my girls get there, like you can get there and be fully booked. And then your clients know that if they don't free book with you, they're going to miss their spot. And it might be months down the road until they can get in. And so that's really the goal you should set for yourself. And it is attainable. And the fear of rejection. Don't take it personally. I think so many people get in their head and they it hurts their feelings to get turned down. And if you do offer a pre-booking spot and they say, no, thank you, or I'll let you know. And then we take it personal. It's not personal. And so we really have to just go into it with that mindset. It has nothing to do with you and the amazing service that you just provided and the wonderful products and all these things. It's really probably about them and maybe their budget. Who knows what it's about? So never assume and don't take it personal. And I love, love, love that you brought up
00:45:45
Speaker
Like the power of suggestion is so huge. And I think we can call it that when you say, let's go ahead and get you on my schedule for four weeks or six weeks, does this date and time work for you? Instead of asking the question, just tell them. And that power of suggestion is because it really just, when you spin it that way, it helps them realize that yes, they might miss out on their preferred date and time, but at the same time they're important.
00:46:10
Speaker
And they should be taking the time for themselves to keep this appointment regularly. And so I love that. but You can offer pre booking specials. and The last time that I opened up a room in a salon in Chandler, Arizona, that's what I did. I just basically had an ongoing theme. Well, not ongoing. I did it for about three months where if you pre-booked, you would get $10 off of every service. So basically if you just stayed on the schedule, you're always paying a lower price. you You can do that all the time if you want, or like I just did that for a certain period of time, but it is a way to kind of fill up your books and get people used to coming in.
00:46:49
Speaker
you know, every four weeks or once a month or every six weeks. And if they need to, you know, shuffle that around within that, you know, pre booking went like that's totally fine too. If something comes up and you know, you can give them grace in different ways that way. But that's something to consider if you're newer is having just that pre booking special and offering that for a limited time and getting people into the habit of that. Yeah.
00:47:18
Speaker
The next one is selling home care. it just It's so important. It's not hard. Everybody makes it so much harder than it needs to be. It's actually very, very simple. But home care is part of the biggest part of where their results are going to come from.
Importance of Home Care Products
00:47:38
Speaker
And if they don't buy it from you, they're going to go buy it from someone or somewhere, I promise.
00:47:45
Speaker
that they're going to do. I know it. I promise I would put my life on the line to say that. It's true. They're going to get it somewhere. They need to be getting it from you. And it's your professional responsibility to to do that and to offer that to them. Whether they buy or not, it's a whole different conversation, but it is your responsibility to do that. And this is obviously something I have a whole course around, so I could talk about it all day long. But it is really important that you are working on your home care skills and making those recommendations and moving product
00:48:21
Speaker
ah to help you build your own business too, but it really statistically creates a bond when someone buys their product from you. Yeah, it's a whole nother energy exchange.
00:48:36
Speaker
that levels up after the service or on top of the service that you're providing itself and a lot of the time why people are not selling home care or why professionals are not selling home care. It's because they're not offering it because they feel bad or they have some money mindset hurdles that they can't get over and they feel bad that you know so and so just dropped over $100 on this service. I feel bad offering them you know this moisturizer that's X amount of dollars on top of that. So I'm just not going to say anything. And really you're doing them such a disservice because they've just invested this amount of money into their skin with this amazing treatment that you just provided and you are the professional. And so you, really do have the power to recommend the right products for them and their skin and their home care routine. And you really want to set them up for success. And so that they have, that their skin continues to feel good in between your appointments and between their time in the treatment room with you. And so home care is so valuable and so important. And it really does like bond the professional and the client on another level when there's that, um,
00:49:44
Speaker
when you're selling home care and when they're using your products at home.
Google Reviews for Online Visibility
00:49:48
Speaker
Yes, absolutely. So that's another way to really deepen that. i'm You're so good at the next one if you want to take that one away. Getting and Google reviews. This is another thing and this is something that Ed and Rory were discussing.
00:50:03
Speaker
Um, in that podcast that Jess was talking about, um, asking for reviews, asking for a testimonial. You don't have to call it a review if you don't want to. You just really, all you have to do is ask and you know, there's some strategies to it. If you want, you can offer an incentive. You can have like a little QR code at your checkout station.
00:50:23
Speaker
And if they scanned it and left your review right then in there they could get you know ah a coupon of some sort or something like that off their next service or purchase. You don't have to though because what I found is nine times out of 10 your clients want to like shower you with their with their feelings and with their experience with you, and they're happy to do it. And really all it comes down to is asking them and asking them often. And so having a very clear way of capturing those Google reviews or those testimonials is key. So whether you have the QR codes, you know, on your desk or as part of your follow up, which we're going to get to in a minute, your follow up message, that's something that you can tie in there and ask them for a review or um
00:51:10
Speaker
I love Google reviews over my booking system reviews because anybody can reach them. So what's kind of nice about certain booking systems is it's like an automation that they will ask the client to leave, which is great. I really love those, but not everybody's going to have access to them. So some days, you know, looking for a facial in their area and they're going to go to Google and then you pop up and then they would be able to see all of those testimonials right then and there without, you know, finding your booking system. That's a whole other layer, a whole other step that they have to do to find out who you are and if they can trust you and if they want to purchase from you. It's so important. And then that also the more reviews that you have, the more it builds your search engine optimization so that you'll pop up at the top. So
00:52:01
Speaker
Again, those testimonials, it just creates a lot of trust. you know People wanna see that other people think you're awesome. It's like the fastest way to build that trust. So the next one is to take notes about the service and notes about them personally. That's something that a lot of people tend to get really lazy about, but when it comes to developing these interpersonal and relationships, we don't wanna get too personal with our clients by any means, but we do kinda wanna remember those basics about these people.
00:52:29
Speaker
So if you kind of have a bad memory, then you're going to want to take some notes about, you know, maybe they mentioned what they did for work or something about a family member or their favorite color, like whatever that is, those little things that get brought up in conversation. It's a really good idea to note those things because then when you come back and you reference those things, they feel very seen and important and remembered. And that's how to develop relationships. So if you need to take some notes.
00:53:01
Speaker
do that but definitely be sure that you're taking notes about the service just so that you can refer back and then also notes about um maybe samples that were given as well so you can check in on that but very detailed notes make that habit of your process every day whether or not it's at the end of the day.
00:53:19
Speaker
um You can take some notes on your phone real quick and then add the notes later, like just develop some sort of a system so that you've got some notes for every client. and Then you know what I was just thinking is that if you did sell your business and you had all of that for somebody, how valuable that would be for the person who bought and the clients would still feel seen and valued in that environment because notes were pre-existing. I was actually just thinking about that. I'm glad you brought that up.
00:53:47
Speaker
And if you're maybe newer and you're like, okay, well, I'm not that busy yet. I only have a handful of clients. I can remember all of this. Just plan on your business blowing up and your schedule being full and you have you being maxed out on how many clients you can take and your cute little brain not being able to remember everything. So it's really good to just have this practice in place now and then keep that practice going. And like you said,
00:54:13
Speaker
I think professionals can tend to get lazy with it because it's a little bit monotonous, especially if you're seeing this client every single month and you kind of do know her on a more personal level and you, you know, but it's still such a great practice to use and, or maybe somebody, if you're.
00:54:30
Speaker
somebody who plans to grow their team and bring on other estheticians and you're planning one day to transfer those clients to you know another esthetician on your team or something like that. It's really good to have that information and those tidbits about your clients so that that transfer can be as seamless as possible and they can just kind of pick up where you've left off. Hopefully I'm explaining that correctly. Yes, absolutely. That's amazing.
00:54:56
Speaker
The next one is one of the first things people get lazy about. I'm going to let Tiffany take this one away.
Follow-up for Client Retention
00:55:04
Speaker
Follow up messages. We really want to make sure that we're following up with our clientele.
00:55:09
Speaker
you know, within 24, maybe 48 hours, maybe three days max, depending on the service and depending on the week that you've had, but um you want to, however you choose to do that, you can just send a quick text. It doesn't have to be some fancy automation through your booking system. I think people get way into their head about it. Like they don't know how to do it. I'm just like you, they obviously booked with you. So you either have their email or their phone number or preferably both, send them a quick text and just,
00:55:38
Speaker
ask how their skin is doing or whatever it is, the treatment, their brows or whatever. And this is a great opportunity for you if they did not pre-book with you, like we've already mentioned, to suggest they pre-book with you again during the follow-up message to gain a Google review and to give them a direct link for them to do that. So everybody should have a my Google business page already up and running if you're but' running a business or if you don't know how to access that and you work for somebody else, ask your boss. um He or she probably knows. And then you go to the review page and then there's a link that you can grab and copy for to send us somebody to somebody to leave you a Google review. So when they hit that link, it's going to take them directly
00:56:26
Speaker
to your Google page directly to the review section and then they can do it. So you want to make it as easy as possible for them to do that because as we all know, we're all busy and we all have a million messages and notifications coming to us throughout the day. And so if it's as simple as possible for them to do that, then it's likely going to get done. And then um this is also a great opportunity if they did not purchase home care from you at the time of their appointment,
00:56:54
Speaker
to follow up with them and um you know talk about products, maybe you suggested, or if you sent them home with samples, see how they like those samples. This is just a really great way for you to deepen that interaction that you had in person, take it to a whole nother level, and then really like pour into them and serve them from a message.
00:57:21
Speaker
Absolutely. It's just the way that we communicate these days anyways. One time I had somebody ask me, oh, do you have a template for a follow-up text? And I said, no. we like No, absolutely not. These people are your friends, you know trying to to develop a relationship with them. So having a template is a little bit too impersonal. Not that you can't personalize it, but I would try to get in the habit of just texting people that they're your friend. We know them. We appreciate them.
00:57:50
Speaker
And they don't need to be long drawn out conversations. You do want to keep them very simple, short, to the point, and just make that reconnection with them. yeah Absolutely.
00:58:02
Speaker
So the next one is to be sure that you have a referral program set up and I don't want to dive too deep into all of those options for a referral program because there's so many. I will say that if you're just getting started, I don't have any issues saying for the first two to three months have kind of a deep referral program and then you can kind of lighten up as your books start to fill up but just having some way to say thank you for sending people to you.
00:58:28
Speaker
because more often than not, our beauty businesses are built on word of mouth. Again, they really are. Word of mouth, and so if you have some sort of a program in place to just help maximize that, that's really valuable too. i There is a lot of different ways you can do a referral program, and that's a whole nother conversation. One of the easiest ways that you can do that doesn't cost you you know really any money or much time is if you have business cards, grab a business card and then write on your business card in a Sharpie the name of the client.
00:59:06
Speaker
and then give it to her and then just tell her if you want to refer a friend or your mom or your sister, or whoever coworker, and this comes back to me, then you get 10% off your next service or you can save $10 off your next purchase or you get to set those parameters, but you already most likely already have a business card. Just do it that way. And then it's just really, really simple. You don't have to overthink it. Yep. Love it.
00:59:33
Speaker
And then the last one is just to stay connected via social media. It's not a mess, but it is certainly helpful and we'll do a whole episode on that. But you know, if you have a social media, it's just a really good way to create your your brand, your presence, your authority and to stay connected. So um yeah, that is our checklist for the fundamentals.
Client-Centric Interactions
00:59:57
Speaker
Is there anything that you would add to that? I actually do have one more and this is more of like an energetics standpoint. It's going to be different for everybody a little bit, but I think a fundamental is really one of fundamental um is focusing on your client and making that all about them when they're with you.
01:00:16
Speaker
um And that's huge. I think especially with our clients that we do become friends with and we do have a looser, less professional relationship with, it can get easy to get a little bit loosey goosey and, um, you know, tell them about, you know, all the things that's going on in your life and stuff like that. And while there's nothing wrong with that, um, I do think it's really important to intentionally make it as much as possible about them and to really tune into their energy.
01:00:45
Speaker
Their energy is going to be different every time they come in and see you. Sometimes they're going to be, you know, maybe not feel like talking or sometimes they're going to be a little bit chattier and really just kind of put your own stuff aside and pour into them energetically as much as possible. I think that's a huge fundamental that is really important and to stay, to stay focused on it as you grow and as your clientele grows and as you deepen these relationships with your clients, just to remember to keep it about them. They're spending their time with you, they're spending their hard earned money with you, and it really is about them. And that's a really great way that you can say thank you for their business is by really making it about them. It's true. That's definitely something that I cover a lot in my masterclass too is
01:01:33
Speaker
how to do that, the importance of doing that when we're, you know, doing our consultation and learning how to like switch that energy or like tune out of yourself and just completely tune into them and because it is so important. And it's really important that we don't get complacent in these things. So that's kind of where this list came from too is that I work with a lot of estheticians who've been doing this for five, 10, 15, 20 years.
01:02:01
Speaker
And there was one time, i even just this past summer, I was working with a very, very good friend of mine, and we were doing a hands-on training. And so I was doing the service on her client, who again, at this point, they're friends as well.
01:02:17
Speaker
And she was telling me about a product she had used and because she had been given a sample and it caused a reaction in her skin. And my friend was had no idea. And this had happened months prior. And ah so I was like, Yeah, you know, you because she hadn't set a follow up message about that product, you know, she hadn't asked about it. She hadn't asked how that had gone. And different things like that, that with time, we get very, very complacent about these fundamentals. And then down the road, you get a little bit just feeling complacent in your business as because you are complacent.
01:03:01
Speaker
And we we want to be sure that we don't get to that place. And the fastest way to become complacent is to stop paying deep attention to these very simple fundamental things.
Deepening Existing Client Relationships
01:03:14
Speaker
Like I said, these are things that tend to go out the window first, which is ironic because they're actually the most important things to do to grow your business.
01:03:25
Speaker
Because again, you can double your business just with the clients that you have. If you have even 20 clients, but every single one of those clients were to send you one more client because you're so good at all of these things, then you would double your business really fast. And then that's how you triple your business. And then that is also how you quadruple your business. so in that And so the way to grow the business, double, triple, do all that is to stick with the fundamentals and go deeper, go deeper. Instead of focusing on wide, just stay focused on going deep because this is a relationship based business and industry. It really is. And it comes back to that. And it comes back to the trust and people are going to stay with you.
01:04:16
Speaker
when they feel like they can trust you and when they feel a deep connection with you. And that's why they're going to choose to stay with you and not go down the road to somebody else. And I think a lot of professionals get busy doing, doing the task at hand, doing the service at hand, doing the admin that comes with, you know, running a business. And that's why these fundamentals tend to go out the window because you start to get busy and then you get busy doing And then you get complacent and then that complacency leads to burnout. And then you wake up one day and you're like, I am done. I can't do it anymore. And we don't want that for you either. You know, and so we want to, I talk about, I've talked about this a lot.
Returning to Business Fundamentals
01:04:56
Speaker
You don't want to be on the treadmill chasing the dangling carrot, thinking that you need, need, need, you need all these followers. You need all these clients. You need, you know, blah, blah, blah, blah, blah.
01:05:07
Speaker
really focus on who chooses to stay with you and work on deepening those connections and nurturing those relationships and go back to your fundamentals. Every time you hit a hiccup, every time you're like, I don't know what to do about this, go back and review these fundamentals that we've talked about today. And I promise that the answer lies in one of them, if not more.
01:05:29
Speaker
Yep, that's Okay, such a good episode. Thank you guys so much for being here. Again, we still have two spots left for the mastermind. We we have to kind of close that registration about the week before it starts, so we don't really have very long. for You know, to fill these spots, the first call is on January 20th. And if you need those call dates again, please reach out to us on social media. I have it as a highlight on my page, which is at the underscore SD with an E underscore coach. Tiffany also has it as a highlight on her page.
01:06:05
Speaker
and you can find me at Sweet Cheeks University on Instagram, Facebook, or TikTok. And just reach out to us, slide into our DMs. If you have questions, we're happy to send over the welcome packet that has all of the information, what to expect in the group, the exact call dates, the pricing, you know different pricing options if needed. And we're really the goal of this of this container this mastermind is to really support beauty professionals in your journey wherever you're at, and so it doesn't matter if you're brand new it doesn't matter if you're in school it doesn't matter if you've been in the industry for years and years. We've had all walks.
01:06:44
Speaker
of estheticians and beauty professionals. And it really does make such a diverse and dynamic group when that happens. And so we're really getting, I'm getting so excited about the next mastermind and yeah, it's going to be great. Yeah. January is a great time when you're getting ready to, you know, make your goals and your plans and everything. A mastermind group is just a way to really fast track that because you're in a group and a container of supportive ah people who are on the same journey and have that experience to to help you and support you. So it is a really great time for something like that. So we hope to hear from you about that. I teach my retail master classes on Mondays um in the afternoons or for other availability. I kind of just post that as is, but you can always
01:07:29
Speaker
send me a message and we can set up a time to do that. It's $150. I might run a special for the month of January um just to get your year started off right. So feel free to send me a message if you're interested in that retail sales and client relationships master class. And then i'm Tiffany, just remind us your current offerings as well.
01:07:51
Speaker
Um, I have a Brazilian wax masterclass online course. I'm really passionate about teaching, um, intimate waxing. It's always been a passion of mine and it's something that's not covered really well in aesthetic school, even still today. And that's really the passion behind creating this online course. It's really in depth and it, you feel like you're training right alongside me in the treatment room.
01:08:16
Speaker
And we cover everything and even the hands-on part, which is really cool and powerful. And so um if that's something that you struggle with or you really want to perfect in your aesthetics practice, um reach out to me and I would be happy to point you in the right direction of how you can access that, or you can visit sweetcheeksuniversity.com.
01:08:38
Speaker
It's on there. And then I also teach an e-commerce setup class. um It's just a virtual class. And so if that's something that you want to integrate into your business and launch an online store for your aesthetics business, I can help set you up there. And so that's just a request. Again, slide into my DMs or buy me on my website and I'd be happy to let you know my availability on that. And yeah, that's where I'm at.
01:09:07
Speaker
Well, I love it. Well, thank you guys so much for joining us today. We hope that you are excited about the holidays. They are coming up. I don't know if we'll do another episode before the holidays. So I'm just due to the timing. So if we don't talk to you before Christmas rolls around, how ever you celebrate, happy holidays to you. It's such a special time of year. And we just hope you know, a great time with your family, peace, presence more than anything, not to get presents. Yes, those are amazing too, but actual presence and fully just being present in the moment is so important. Life can change in an instant. So make sure that you are very present and making amazing memories. And we wish you guys the most happiest holidays. Bye guys. Have pretty dreams. Have pretty dreams. Bye.