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Success Is In The Basics: Master simple disciplines for long term growth
111 Plays3 months ago
In this valuable episode, we explore the art and science of building deeper, more meaningful relationships with clients that translate to doubling our business through referrals. From understanding their needs to fostering trust and loyalty, we’ll discuss actionable strategies for creating lasting partnerships that go beyond transactional interactions by simply covering the basic and core fundamentals of building and maintaining our clientele.
Find us:
Instagram: @beyondestheticspodcast @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach
www.sweetcheeksuniversity.com
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Transcript
Introduction to Beyond Aesthetics Podcast
00:00:03
Speaker
Hey guys, welcome to the Beyond Aesthetics podcast, the podcast where we dive deep into the journey of estheticians who aspire to grow, not just professionally, but personally and spiritually. This is a space where the art of aesthetics meets the soul and the power of community fuels transformation. Whether you're looking to elevate your skills, expand your mindset, or align your career with your deeper purpose,
00:00:28
Speaker
You are in the right place. Join us as we explore our stories, strategies, and insights that go beyond the surface because growth happens from the inside out. This is Beyond Aesthetics. Let's grow together.
00:00:41
Speaker
And we are your
Meet the Hosts: Tiffany and Jessica
00:00:42
Speaker
hosts. I am Tiffany Orr from Sweet Cheeks University. And I'm Jessica Peterson with Aspire Beauty Collective. And we are so excited to join you guys today after the holidays. So before we get into today's episode, I want to just catch up and talk about our holidays and our plans for New Year. So we already chatted a little bit about this already, but tell us about your Christmas. How did it go?
Holiday Reflections and Relaxation
00:01:07
Speaker
Our Christmas was so good and ah like we both kind of agreed it was so magical. It's just, you know, it's some Christmas is different with kids. And ever since I've become a mom, it's just, they really bring the magic to Christmas. I've always loved Christmas, but our holiday was so good. My kids are still out of school. So we're still kind of on vacation mode and we're loving it. Like my kids truly need that downtime and that like,
00:01:36
Speaker
just relaxation from the strict routines that we have when school's in session. So we're just playing and enjoying each other and you know they're probably still sleeping right now and they need it because they've been staying up late and it's all good. How was your Christmas? Yeah, very much the same because my little niece is two and a half. Her name is Penny and we got to have Christmas with her. So I have a two and a half year old niece and then a baby niece who I think is only nine, 10-ish months.
00:02:06
Speaker
No, I'm wrong. She's like seven. I don't know you guys, but I have a baby niece. And it's going half year old niece, and we all have Christmas with them. And so it really was magical because, you know, at two and a half, she's starting to figure out and kind of understand what's going on. So It brought, Christmas is always really magical. It's definitely my favorite time of year, but when you do have little ones or even one little one that has an idea of what's going on and it's really exciting and you have to leave the cookies out for Santa and, you know, write the little thank you note to Santa and do that whole thing. And then, I don't know, it was just, it was so good. It really was magical.
00:02:49
Speaker
I also was thinking about it this morning. This is the most relaxed that I've been in a really long time also. And so that has felt really good. And it's really that whole relaxation aspect is carried.
00:03:04
Speaker
with me up until like last night, at you know, when I sat down to actually write this episode, I even told Tiffany, I'm like, oh, I'm going to be working, you know, this weekend and I'll work on it this weekend and whatever. But I really was just in this place of like, I'm just so, I feel so chill. I feel very relaxed and like in this energy of gratitude and peace and it feels so good.
00:03:27
Speaker
And so that's just like really where I have been and it has felt really good. But you know, just like your kids need that time. Everybody needs that time. So yeah, as adults, I think we just need that time to chill and relax however that looks for us. And that it's such an important time of year to to do that and just decompress and it feels really good because I feel very refreshed.
00:03:55
Speaker
Same actually. And it has me thinking, and I think we talked about this in the mastermind group.
The Art of Downtime and Task Management
00:03:59
Speaker
um Do you feel like you were able to relax more over Christmas? Cause I felt the same and I'm usually not as easily able to relax, but do you feel like it's because of all of your prep leading up to knowing you were having the time off and your time management and all of the skills that we are learning to put in place to really enjoy when we step away?
00:04:22
Speaker
I do and I definitely wanted to talk about that because I wondered if that was your experience too, which is what we didn't really talk about when we chatted briefly the other day is just that I think it's important that we have planned downtime. And when you have a lot going on, when you're wearing a lot of hats, when you're really busy, you're running businesses, or you're just really busy with your career, whatever that looks like for you. If you want to have planned downtime, personally, this varies, but personally, I feel like the easiest way to do that and to truly allow that is to work really hard for ah time. so
00:05:03
Speaker
What I did was last weekend and last Monday, I worked every day. And then on Monday I put in you know another 12, 14 hour day and just really sat down and got as much done as I possibly could so that I really could have that downtime. And I'm getting really good at doing that. i don't It's not super sustainable, but I think when I do just know that I need to walk away or I have the holidays coming up or a vacation or even if I want to take, you know, two days off on a weekend, whatever that looks like, learning how to have the discipline and do your future self a favor and sit down and get as much done as possible. And like to take that a step further though, having the ability to brain dump and then prioritize and schedule in, right? Because
00:05:57
Speaker
while my to-do list was very, very long, there was still plenty of things that I didn't get to, but that's because I was like, that's literally not a priority and I'm going to be in a much better place to do it after the holidays are over. And so then I just took those items and put them on my schedule for basically now um ah so that I knew that they would be taken care of, right? And so you have,
00:06:24
Speaker
checked your list and got the things done that you know were priority and needed to be done. But you also, for those things that didn't get done, you know when they're going to be done because you put them on your schedule and you got them out of your brain. And then that really allows you to truly be present, to be able to relax and unload all of that and really just enjoy yourself. Literally on Christmas Day, I didn't even get out of my pajamas ever.
00:06:53
Speaker
I love that. So you know, and yeah like we woke up and we did the Christmas thing and then I went back to sleep for hours. Yeah. And then I just woke up and I read and just watched a movie with my niece and hung out with my family and just laid around and ate food and we were so just we had such a good time together and played games and whatever and I didn't even get out of my pajamas and then that just kind of carried over the next day I did shower and we did run an errand but again the same thing I was like there's really nothing that was on my mind during that entire time that I was like this needs to be done or these things aren't getting done or whatever because of those strategies that we have
00:07:37
Speaker
worked really hard to implement. It's so true. And I think for me, I definitely am like a recovering procrastinator and old me would have definitely done the easy things on my to do list to get them out of the way because they weren't like the hard pressing things that I tend to stress about. And the old me would have like pushed those things out and procrastinate them and like I'll do them at the very last minute at the very last hour.
00:08:03
Speaker
I'm knowing that I have a little bit of time, but I'll do it after the holiday, but then it would like plug up my brain and it would stress me out knowing I still had them on my to-do list. And so now just like being consistent and like you said, brain dumping those things, getting the priority things that are kind of like heavier tasks, but getting them off of the list first and then pushing out those you easy things that are like not life or death situation. And then they get there, you don't have to worry about them.
00:08:30
Speaker
makes it so much less stressful. And then you can kind of just like detach from all of your to-dos, be present with your family and not have to worry or think about that. So yeah, look at us.
00:08:44
Speaker
We finally did it. We finally did it. We finally got to this place. And it's something that we talk about all the time, but like literally nothing is an emergency either. Exactly. What is an emergency is being present and spending time with your loved ones. And you know, other than that, like I think we all need to learn how to just chill out a whole. Chill the F-L.
00:09:12
Speaker
It's crazy how much we stress, you know, just as humans. And I just don't understand because everything always works itself out. Everything always gets done. You know, yeah take things in emergency that aren't. and Yeah, so but I truly feel like implementing the strategies that we have, it does, like you said, it just really allows the downtime that we all need and deserve. And you're really doing your future self a favor. And that's what discipline is really all about. And that's what time management is, is just having the discipline to sit down and schedule yourself. Yeah, it's not that hard. And there's so many different ways to do it too. yeah And I think we're all still learning, you know, what works for us and what doesn't work and
00:10:03
Speaker
playing around with the schedule, and playing around with time blocking and all of these things. But I think this past fall, I made a lot of headway with knowing kind of what my schedule should look like to optimize when I'm at my best. Yeah, I love that. You have to learn those things about yourself too and and really pay attention to different ways. You know, if you are the one who is in charge of your schedule, pay attention to where your brain is at during certain times of the day, on certain days of the week, and then schedule yourself accordingly. Absolutely.
New Year's Reflections and Goals
00:10:43
Speaker
Absolutely. Speaking of future selves, what are your funds for New Year's?
00:10:48
Speaker
So I'm gonna go to Stanley again for years. I know that you know that, but our community does not, unless you've been here the whole time, which a lot of you have. Like we do have some ride or dies and we absolutely and love that you've been here this whole time. But um as most of you might know if you've been here, I take a couple of days off and I go rent a cabin or a room in my favorite little town called Stanley. And I basically,
00:11:19
Speaker
unplug and meditate and pray a lot and I do a lot of reflection on this past year. And then I make my tentative plans for the year coming up. And it's something that I, it is so important to me and has become a tradition. And I'm really, really looking forward to it. Like a lot, a lot. I mean, literally just as much, if not more than Christmas. I'm so excited. I'm so excited for you too. And I can't wait to just hear what
00:11:55
Speaker
how it goes for you because it's always just such a beautiful experience for you and what comes to the surface and what like what creations come out of it when you when you unplug and take that time away for yourself and like I know that you're part of your soul. It lives in Stanley, Idaho. And so yeah, just having that connection there. And I am probably going to do, well, I am going to do the same, just not in the same context. Jess is so kind. She has invited me the last two years to join her in Stanley. And I told her last year that it's just not my season to leave my kids and my family over the holidays. Yet someday we will have a Stanley trip together.
00:12:39
Speaker
But I'm definitely going to be doing the same just from home, doing a lot of reflection. I think I've already started the process, to be honest. It kind of started over the weekend. Just really looking towards the new year always brings up a lot of reflection for me over the past year, if not couple years, and really getting clear on where I want to spend my time and what big goals that I have and my vision and making sure that my identity stays strong as I navigate those new things that come to the surface. And so yeah, heycha I love this time of year so, so much. And it's such, I love, I was thinking this morning, it's just kind of amazing that the new year falls right after Christmas because Christmas is such a time of gratitude and you're so fulfilled with your family and um that aspect of things and then
00:13:32
Speaker
ending the year and beginning the new year, it just kind of it compounds all of that gratitude all in one. And it's just such a beautiful, I love this time of year so much. Yeah, I definitely do too. It totally fires me up. And you know what I was thinking about this morning is that it's really normal come, you know, this time of year, early January for everybody to start setting goals and making resolutions. And that's amazing. However you do that and whatever you do at the same time,
00:14:01
Speaker
how can you possibly know where you're going and how you need to get there if you're not able to look back and truly do like very, very deep reflections of what has transpired over the last year, over the last couple of years. And so that's something that once I started doing that, it really was a game changer for me because you have to be able to look deeply into yourself and um how you handle things how you know when challenges popped up like asking yourself these these types of questions so that you actually know better how to move forward because so many of us will set these goals and we make these resolutions there's these things that we want to do how can you possibly make a game plan if you
00:14:57
Speaker
haven't done the legwork already. And, you know, and so we have a list of questions that we did last year, and we're going to add questions to that and so our reflection for this year is actually going to be even deeper than it has been for the last couple of years. And I'm really excited about that. So we are going to share all of that with you guys and we're going to get into our personal reflections on our next episode, and which maybe we'll even release that like a little bit earlier so that you guys have those questions.
00:15:33
Speaker
And because it's so, so, so important to do that actual reflection, you're just missing a huge piece and moving forward if you can't look backward. Exactly. And I think it's also important. I just want to add to that that and for some people at the beginning of a new year, it can kind of feel daunting and be like, Oh my gosh, I'm at I might here's another year that's gone by another year and heading into and I haven't accomplished all the things that I want to.
00:16:00
Speaker
You, it's so important to look back and realize all of the things that you have accomplished that have led you to where you are today and stack your wins on top of that too. It's really, really important because it's just like when you do take the time to go deep and to really reflect, you're going to realize that you've accomplished so much more than you probably even realize off the top of your head. So it's going to be really important to help carry you forward into the new year.
00:16:29
Speaker
I agree. Um, you know, and then to even take that a step further, we changed so much. Yeah, that sometimes when you're doing a reflection, you look back and you realize that you probably didn't achieve those things because they might not have been important to you anymore as the year went on. Oh, I love that.
00:16:50
Speaker
And you have to be okay with that too because so much changes and sometimes wrenches are just thrown into your plans and that can change things or it can kind of, you know, maybe I don't want to say like hold you back, but it can change things, right? And you have to also have that grace for yourself and be able to drop things that maybe you used to want or wanted to do. And now you're just in a different place and you really don't.
00:17:19
Speaker
And so that's, you know, just another aspect to that too. So yeah, really spending some time to just say some prayers and light a candle and ask yourself those questions. It's a game changer. So yeah. Oh, I love it though. I know. We're going to be excited to bring you those questions and like Jess said in our next episode and we'll work our hardest to get that episode out. I think we should get it out a little bit early so that they have it. Um,
00:17:47
Speaker
Today's episode though, we're really excited about.
Building Client Relationships for Business Growth
00:17:50
Speaker
Jess, I want you to tell us about it. So today's episode is basically piggybacking off of our last episode. There's more episodes that are also going to be piggybacking off of our last episode because It's just such a deep philosophy that both of us have. And you know that episode was really important. It was really deep. And it also still just in a lot of ways, it skimmed the surface where there's things that we want to go deeper on, like taking that concept um and concepts from the podcast that we were referring to and tying that into other parts of the business. um So basically,
00:18:32
Speaker
The overview for today's episode is to explore the art and science of building deeper, more meaningful relationships with clients that translate to doubling our business through referrals. And from understanding their needs of fostering trust and loyalty, we'll discuss actionable strategies for creating lasting partnerships that go beyond transactional interactions by simply covering the basic and core fundamentals of building and maintaining our clientele.
00:19:00
Speaker
That's a mouthful and I'm going to tell you guys why because I did something different for this episode that I've never done before. So typically when we're creating the episodes, one of us writes a very general outline because the flow of our conversation but usually covers everything that we need. However, because there's so much that I wanted to get into and so much that I didn't want to miss out on, I created a very extensive outline.
00:19:28
Speaker
I don't even think Tiffany's fully read through the entire theme. So this is going to be a little bit different than it normally is. We've never had something just so bullet pointed to make sure that we really cover everything. And I used chat GPT just to be sure. So We'll kind of see how this flows. And if you guys like it, I don't know if this is something that we would do all the time. So I'm just putting that out there. If it sounds like I'm reading from something, I am. And there's a reason for that. So um basically, that is what we wanted to dive into today is
00:20:08
Speaker
ah getting a little bit more into those core fundamental themes of being an esthetician and why it matters so much. So just to refer back to the last episode, if you guys didn't listen to that, it is one of our best episodes. Yeah, it's it's also probably one of the most inspired episodes, I would say, because when both of us listened to this particular podcast,
00:20:36
Speaker
um episode that we continue to refer to in the last episode. It, it spoke so deeply to both of us in so many different ways. And so there was a lot of value in the last episode that we would love for you to go back and listen to either again, or if you haven't done that already. So the podcast that we had listened to was from the Ed Millett show called the new rules of branding in the modern era.
00:21:05
Speaker
He had a guest on the show named Rory Vaden and that episode came out December 3rd of 2024. I'm just going to give you guys another warning. I didn't, my kittens are not shut out of the room. So ah if you hear anything, also um one of them really wants to cuddle right now too. So, okay. So that episode, what it was really all about was going deeper.
00:21:34
Speaker
and not wider. And what we mean by that is learning to truly harness and cultivate and dive deeper into our current clientele. So as beauty professionals, whether or not you're in the salon, or you're an aesthetician in the spa, or you're a single aesthetician, like I don't care who you are.
00:21:57
Speaker
And what you do in this industry, if you're in this industry, relationships are king. And that's where your success is going to come from. And we cannot emphasize that enough. And the thing is, is that that is also how you're going to grow your business.
00:22:15
Speaker
And so that's what we were really getting into. And that's what we need by going deeper and not wider, is that so many people are so concerned with bringing in new clients. And if you're new, sure, that makes a lot of sense. But if you've been doing this for a couple of years, chances are you already have a clientele that you're just not utilizing to the fullest potential.
00:22:40
Speaker
So that's what we mean by going deeper and not wider. And you can double your business by focusing deeper on client relationships and why in-person matters so much more than online, even in this new era of business because people crave connection and trust. I just want to hang out there for one second because as I was going through this last night, I couldn't stop thinking about So those are my words. but Online, even in this new era of business. And that was actually something that when Rory said that on that episode, I was like, Whoa, wait, really? Are you sure? And he was like, Yes, absolutely. And the reason why is because in this day and age, we are so concerned with social media. Oh, really concerned with social media. Yeah. Yeah. And
00:23:34
Speaker
I'm like, no, no, no, no. What matters is who is in front of you. Yeah. You know, really like in real time, who is in front of you in real time and how are you connecting with your current clientele on a consistent basis and staying connected with them? I like the consistent part. Yeah. Consistent consistency is everything. Excellent comes from consistency.
00:24:00
Speaker
m That's just what it is. And that's why I want to get deeper into those core fundamentals is because that's where people lose the consistency. And that's when things start to just go like this. And then we're like, Oh, I need new clients. How do I get new people in the door? And I'm like, you don't need new people in the door. And to get new people in the door anyways, you have to focus on your current clientele and diving deeper into those relationships.
00:24:27
Speaker
So being overly focused, especially just this day and age, the new era of estheticians that are coming into the industry are very social media focused. Yes, very. And I think because their generation is a little bit younger than ours, and they've grown up on social media and the TikTok era, and they're so cute, like they're doing all of the cute dances and the cute content, and it's very entertaining.
00:24:55
Speaker
I do have to wonder though, how it how they're really doing in real life. like Can they hold a conversation with their clients? Are they doing these fundamentals that we're about to talk about? you know And it really does have me wonder, they're killing it on social media, how are they doing in real life, in real time? Yes.
00:25:14
Speaker
so That is like really the basis for what we want to talk about today. So it's not that social media is that important. Tiffany and I are creating a social media class. Like it's great. It's important, you know, shameless plug and like and just throw it there that we're really excited about it at the same time.
00:25:36
Speaker
it's just not where the true success is going to come from. And so being able to, and that's kind of just a bridge, it's kind of a missing piece with this new RFS statisticians, like you're saying, I mean, you can nail your TikTok videos all you want, and trying to be an online skincare influencer, you know, but How are you like, can you keep eye contact and hold the conversation and make a phone call and follow up with your clients? And how are you at having conversation with people like I, there's some younger people that I meet who are really mature and they're really good at having conversations. And I'm always impressed by them always.
00:26:22
Speaker
Because there's a lot that are not because they did grow up with social media. So right, please feel for you because we're kind of the generation in between. We were not Tiffany and I are the exact same age and we were not introduced to social media until I would say 2000 and like 10 is when it started to be a really big you know part of our lives. And now it's a normal, you know huge part of our lives. But this generation is growing up with like that's what it is.
00:26:56
Speaker
Yeah, they don't know that's all they know. Yeah, that's just really what they know. It's what you know, we know that we understand that. And we have compassion for that because we know life with it and we know life and a profession without it. And so I do feel like this is a really key piece in what a lot of estheticians need to focus deeper on. So this is a really important episode for that reason, because online is just not the full picture. We'll put it that way. yeah So and we also briefly covered the core fundamentals in the last episode. And of course today we want to go deeper into them. So how today is going to go, we're going to talk about why deeper relationships matter and really covering the difference between emotional connection and transactional interactions.
00:27:48
Speaker
but the I love that. Yeah, which is really huge. And then we're also going to, like I said, just go into a little bit more detail about those core fundamental disciplines that will double your business and grow you professionally. So again, this episode is not just for like a solo esthetician. It is for every beauty professional ever in the world, no matter what you do, because relationships are king in your success. And these are the things that are going to drive the success of those relationships.
00:28:19
Speaker
the more successful those relationships are, the more referrals we are also going to get. And that is how we build our business. So why deeper client relationships matter?
00:28:32
Speaker
So what we want to talk about is the impact of client retention, how that translates to referrals, and how that translates to revenue. So Tiffany, what would you like just that little tidbit right there? So deeper client relationships matter because of the impact on the retention, referrals, and revenue. You've built a business from the ground up. True.
00:28:56
Speaker
your dear your connections with your clients and making sure that you are really putting in the effort to to nurture those relationships and to keep them going is really what's going to keep them coming back to you. It's what's going to help them tell their friends and family um to come get services and buy product from you and then it's going to bring it That's really what's gonna generate the revenue for you and your business. is going to what That's what's going to convert the efforts you're putting in into sales. Yeah, and that's really what this is all about is when it comes to building a business in the beauty industry or when it comes to just building you as a professional, because even when I was working in the resort industry for eight years, by the time I left, I had 50%
00:29:53
Speaker
ah recurring clientele, which is very abnormal for you know that type of a setting. But it's because I learned how to really nurture my relationships with people in the only way that I could, which was really in person. I couldn't have connection with them outside, especially back in that day. like social You didn't follow each other on social media back in those days. That just wasn't what it was.
00:30:18
Speaker
um but it is really important because, so, you know, no matter who you are, this business is built by word of mouth. And a lot of that, even 50%, you know, retention and recurring clientele that I had, it was like them. And then there, they, I create a connection and then they send their sister and then their sister send, you know, somebody else. And then they have people who are coming to visit that area that want to go to the spa. And so they refer me like,
00:30:47
Speaker
Even in a situation like that, that is how I built myself professionally, was nurturing relationships so that I would get those referrals. And this is a word of mouth industry. So no matter who you talk to, you know, anyone who has been around in this industry for more than even two or three years will tell you that their businesses and their success has been built on referrals. Oh, for sure.
00:31:16
Speaker
I actually have a question for you before we get further into this. I'm so curious cause it's just came up. Do you feel like back then, think back to that time for you. Do you feel like that was something that you were, yes, you were intentionally doing it, but did you know why you were doing it or was it because how you were raised, how um you were taught to, you know, um, have a professional relationship through your previous jobs.
00:31:42
Speaker
Um, maybe it's a little bit of a generational thing. I don't know, but I'm just like thinking back to my really early days of sweet cheeks of when I started building that business from the ground up. I, I did everything with intention yet. I didn't know. I don't really, I can't really fully say that I did it because I was trying to build connections for actually getting referrals. I was just trying to build connections because I deeply cared about the people I was servicing and seeing.
00:32:10
Speaker
So I was doing it, but like really was a doing it. Does that make sense? Yeah. Well, there was a lot of layers there, right which is something that you and I have talked about in the past. And it's something that I think about.
00:32:24
Speaker
several times throughout the week is that I think our generation was a generation that was raised with a different work ethic. um And so I think a lot of it for me was that that ah is how I was raised. I had two jobs by the time I turned 16, because that's just what we did. That's how I was raised. There was no question about what I was going to be responsible for as soon as I hit a certain age. And so I had a work ethic instilled in me. And then of course, you know, throughout those years I learned how to have professional relationships and create connection. I was a waitress, I was a hostess. I also worked for a law firm.
00:33:11
Speaker
at a young age. And so I had to learn how to be professional, talk professionally, develop professional connections. And so I do think that that was a lot of it. And at the same time, too, as estheticians or beauty professionals,
00:33:27
Speaker
Like you said, I think that we do genuinely love and care for people. yeah And so it's kind of a mix of both of like, that's just kind of, I think how both of us are, how we were raised.
Client Interactions: Emotional vs Transactional
00:33:40
Speaker
And at the same time, we have a deep love.
00:33:45
Speaker
for people. And so the two just sort of I think went hand in hand. And I think that could be set for both of us for how you built your business and for what was going on with me at the same time. ah When you're in a setting too, like in a dark room with somebody, it's a very vulnerable thing that you're like providing the service for them. And so it's kind of hard, personally, I think it's hard not to create connections. Yeah.
00:34:13
Speaker
I agree. ah so Does that answer your question? It does. Yeah, absolutely. Yeah, there's just, there's many layers there. It is a lot of layers. Something that I would love to talk more about is work ethic. Yeah, we will have to circle back because that's a whole episode, if not two episodes in itself. And it's something that we talk a lot about and we will continue to talk a lot about because it's also something that I feel has gotten lost. yeah um And not just a generational thing, I think a societal thing. um So we'll definitely circle back to that. One, I think the diving deeper into the fundamental things that is the work ethic thing, it is like a discipline, it's a work ethic thing. And so I i think that it really does go hand in hand with this episode anyway. Absolutely.
00:35:07
Speaker
Okay, so anyways, the deeper your client relationships, it does have, like we said, a big impact on your client retention, which equals your referrals, which obviously equals your revenue and your business growth, or your commissions, your tips, whatever it is, whatever type of position that you're in. So that's really what it's all about. So touching on emotional connection versus transactional interactions is a strategy and a mindset. And And that's what I really want to put out here before I dive into this, is that this is a little bit of both. I think that it's really important when you go into your job for the day that you go into this mindset and it has to stay with you throughout this entire day.
00:35:58
Speaker
That's kind of what kept coming back to me when I was doing this last night, is I was like, how do you make sure that you really stick with the right mindset? You're going to have to intentionally decide this every morning. Ah, that's huge. That's true. And I think that's something you and I both do, but I don't think it's something that I maybe have realized that needs to be said. Yeah.
00:36:25
Speaker
because it's ingrained in us. I'm so glad you brought that up. Because it is, you have to, like you said, intentionally wake up every morning and decide how you want your day to go, decide how you choose to show up, decide the effort and the energy that you're going to put into your work and to your clients and the people that you see in service. It's a mindset that is so important. Yes.
00:36:52
Speaker
and What's funny is that I wrote this whole episode, and then I almost sent it to you. And then I went back and added that is because i think how do you actually you know, make sure that you're going into every interaction with the right intention. Like you have to decide at the very beginning of your day. So let's break down the two and you guys are going to know what we're talking about. So what's the difference between creating emotional connection or just having transactional interactions. So understanding the difference in business, the way you engage with clients can profoundly influence loyal
00:37:27
Speaker
Loyalty, satisfaction, and long-term success. So here's a breakdown of the two. When we're talking about transactional interactions, this approach focuses on the immediate exchange of goods or services for a payment. What does this look like? Short-term focus on completing the transaction, minimal personal connection or engagement, conversations revolve around pricing, scheduling, and delivery,
00:37:53
Speaker
often impersonal and treating clients as numbers or accounts. So an example in the beauty industry would be an esthetician or stylist that provides a service or checks the client out without further engagement, treating the interaction purely as a service exchange or even like a money exchange. So the potential drawback to this is that clients may feel undervalued or interchangeable.
00:38:18
Speaker
AKA, they're probably not coming back to you. And this is going to create limited client loyalty. Clients may easily switch to competitors for better deals or better experiences. So this looks like you're an aesthetician. You wake up in the morning and you have a job to do. You have a task at hand. You show up to do that job. You go through all the motions, you're kind of on the autopilot and then you leave, you don't think about it and you put it on repeat. You do it over and over and over again. And then your business isn't growing or your numbers aren't growing if you're working for someone else. I feel like this is maybe a little bit more common for a statisticians who work for somebody else because um maybe their leadership from the company that they're working for isn't
00:39:08
Speaker
really there or maybe they're wanting to do their own thing and break that on their own. And so their efforts aren't really there because you know they don't feel like um it's their goal that they're working towards. yeah But really this is just like, you're going through the motions, you're doing the job, you're probably doing the job well, but you're just doing the job. And I have to say too, that if you really are an esthetician working for somebody else,
00:39:37
Speaker
And that is how you're going about it. You're shooting yourself in the foot because you're not learning the skills necessary to be successful in the long term. Like it's going to be so much more fulfilling and easy to like, I've been doing this for 21 years.
00:39:58
Speaker
Two decades. What? Two decades. That's not wild, though. I know. But you know what? The reason why I cannot get away from it is because of the connections that I've created. Yeah, absolutely. I just can't do it. I can't walk away from it because it's so important to me that I just created these connections and this value that I've created in people's lives by doing that. I will never let that go. And that is also why I've been successful as well. And why I've just continued to maneuver and promote myself and grow and do all of these things is because even when I was working at a resort, I didn't treat it as purely transactional. And I always caught myself when I was.
00:40:50
Speaker
Yeah, it's not to say that we're not human and that we can't fall into the motions of the everyday mundane tasks. It happens, but I think it comes back to your mindset and your discipline and your consistency and being intentional with how you show up.
00:41:05
Speaker
um I'm getting really clear on these fundamentals. Because two, like, let's say you're, you're acting that way, and you're working for somebody else, but you want to go get a job elsewhere, like somewhere where you maybe might make more money, whatever, like you have this other opportunity, this can look a million different ways and you need a referral, we're not going to get a very good one. If if this is how you're creating it as you're just like showing up, doing the bare minimum and not creating those connections. And so it really will carry you through your career if you can learn to actually cultivate a connection with your clientele versus just being transactional all the time. Now, especially to the girls or boys who are working for someone and acting this way, but they're like, I want to go out on my own. I want to work for myself. Listen.
00:42:00
Speaker
you're not going to be able to do that. If you don't establish and create your ability to create deeper connections and have a strong work ethic, you're going to get out on your own and be like, Oh my gosh, this is a whole heck of a lot harder than I expected it to be. So that's why we say no matter what position you're in as an esthetician or a beauty professional stylist, whatever it is that you're doing, don't be overly transactional.
00:42:28
Speaker
and really learn to go a little bit deeper. So now let's talk about that and creating an emotional connection. This approach builds a meaningful relationship, creating trust and loyalty. And it looks like focusing on understanding the client's needs, preferences, and emotions. Conversations include empathy, active listening, and genuine interest.
00:42:50
Speaker
It builds trust showing that the client is valued beyond their purchase. It encourages long-term engagement and loyalty. Example in our industry, an esthetician remembers the client's preferences and service and their personal schedule, asks about their recent vacation, and recommends products suited to their skin type, creating a personalized experience.
00:43:10
Speaker
benefit is the clients feel appreciated, they feel understood, they feel important, we get increased retention and word of mouth referrals. The clients are more forgiving of mistakes and willing to pay premium prices. So why emotional connection matters ultimately is that it drives loyalty by fostering trust and a sense of belonging.
00:43:31
Speaker
Clients who feel emotionally connected are less likely to shop around for alternatives and they're more likely to become advocates for your brand, referring others and sharing positive experiences, which is so important.
00:43:43
Speaker
So our key takeaways are while transactional interactions are necessary to keep a business running, building emotional connection is what turns one-time clients into lifelong advocates. Advocates for you and your business. That's such a strong word. So by focusing on creating meaningful relationships, businesses can cultivate trust, loyalty, and long-term success. There's so much there. And I feel like even though there's so much there,
00:44:12
Speaker
It's such an easy principle to come back to every single day. Really, it's just about pouring into your clients and caring about them and taking the extra minute to ask about them and, um you know, logging it in your notes and um little tidbits of the interaction that you had so you can remember it the next time. There's just like, it's really just just easy, easy things that you can do that makes such a big difference. Cause like you said, they're more likely to become advocates for your brand, referring others and sharing positive experiences. So that's what we mean by going deeper, not wider. Your, your growth is in your clients that you already have and they're the ones that are going to bring you new clients and they're the ones that are going to bring you new revenue and sales and all the things that you're looking for. You don't need to go out and search for all of these people out here that you think you need. It's really who you have.
00:45:08
Speaker
It is. Those of you who are not watching this anywhere, like I just can't stop smiling because it's just so important. And it just, I think it's one of my biggest values that I just really want to instill in people. And it is a mindset too, right? Like you really do have to go into every day thinking I don't want to just be transactional.
00:45:33
Speaker
I'm in it for the long term success of my career and my business. So I need to be sure that I'm sticking with this mindset and these disciplines and really focusing on building those deeper, more meaningful relationships with my clients. So what that brings us to as a whole is going back to the core fundamental strategies.
00:45:56
Speaker
for maximizing current clientele to grow regardless of your position at the business. And you guys, so this is, I say this all the time, i we all want this magic equation, this like magical solution. And the truth is that we're making it harder than it is. The basic things that we learn in esthetician school usually not everybody but usually we learn these core fundamental things and it's really interesting because for my position being the one who is you know as a rep and as a coach working with
00:46:36
Speaker
you know, these business owners, no matter the spa type, it's very clear to me who's good at these fundamentals and who is not. And I watch, so ah the people who grow the fastest are the best at the fundamentals and they usually don't falter. Like even though I think with everything that we do, and even in my job, I dip all the time.
00:46:59
Speaker
But the better that you are, the the better your upper limit and your thermometer stays at this is... where I'm at, like this is the best I can be, then you're gonna notice so when you start to dip. And as a business owner or as an esthetician who can track numbers, when you start to see things sort of dropping is when you know that you're probably not doing your best with just these simple core fundamental things. So everything that we're about to share, we touched on it in the last episode, these are easy.
00:47:37
Speaker
These are easy, easy things. It just takes discipline. Just stick with it. Yeah, they they are so easy and you're going to hear this list and you're going to be like, okay, I can do it. The hard part is going to come when you falter, when you get sick, when you take time off, when you get overwhelmed, when life happens.
00:47:57
Speaker
The hard part is going to be coming back, like you said, to the upper limit and getting back to the consistency. That's what's going to be the challenge. I think that's the challenge for everyone. to be It's life. And life happens. yeah It's true. But you know, the more that you do it, the easier it does become. I will say that because you can't get to that upper limit.
00:48:20
Speaker
the The more that you're there and the better you are staying there and coming back there, the harder it is to start to dip below that. Very true. All of these things we're about to lift, these are habits.
00:48:34
Speaker
Yeah. And that's kind of why we want to dive deeper into them is to help you actually create a habit around these things that works for you to make sure that you can follow through with it. That's why we wanted to do a whole other episode about it.
Mastering Core Fundamentals for Success
00:48:49
Speaker
So what is the list? If do you want to read the list, or you'll notice, by the way, I added something. I'm going to see if you can pick it up. Okay.
00:48:59
Speaker
Here's our list of fundamentals. So I'm going to read the list and then we're going to deep dive into each fundamental. So capture, email, cell phone, and birthday from each and every client. You want to make sure you're getting that basic information so that you can reach out to them when needed. Prebooking, selling home care, getting Google reviews, personalization of services and preferences,
00:49:22
Speaker
take notes about the service and notes about them personally, follow up messages or a furl program and stay connected via social media. This is not a must, but certainly helpful. So the one that I added was personalization of services and preferences. And I'll tell you guys why when we get there, because it was, it just kind of came from my research last night that I was like, hold on.
00:49:48
Speaker
This needs to be added to the list. So let's start with the first one. Tiffany is amazing at this. And so I'll let you dive into the first one, which is capturing the email, cell phone, and birthday. OK. So email marketing strategies um have pros and cons of consistent emails or not. So um I think having an email um list is so important. And this is why, um, a lot of us have our followers on social media, like on Instagram or Facebook, or maybe even tech talk or whatever. And, um, having, making sure that you have their email, it's going to be so important because reminder, we do not own our social media accounts and those can be gone tomorrow. And so many businesses would go up in flames if and when Instagram disappeared.
00:50:43
Speaker
And I'm like, I fully feel like it's not going to last forever. And so all of your people that you connect with on social media, you want to make sure you have a way to connect with them through whether it's email, emails best, because it's, I feel more professional. Um, but you know, you, cell phone, um, numbers are important too.
00:51:05
Speaker
And so have an email funnel, have a way that you could collect emails for when you are putting yourselves and services and specials on social media, you're capturing that email so that you can have something that you own over here to do whatever you want with. And so also social media, like such a small percentage of your followers see the content you put out. um It may not feel that way, but it's true. Probably like less than 3% of your followers see your content that you're putting out there. Through email, your percentage is so much higher, it so much more guaranteed that they're seeing the important information that you have to share. So that's another key and um fact of why you need an email marketing strategy. And then birthday programs or appreciation messages and deals are also a way that you can help your clients and customers feel valued. You can send them, even if it's just a happy birthday message, everybody likes
00:52:03
Speaker
to be wished a happy birthday. Everybody likes to feel special on their birthday. year It's up to you whether you want to include like a discount, a birthday discount or some sort of incentive for their birthday. That's totally up to you and how you have your business built. But I do think it's so valuable to be able to wish your customers a happy birthday um when it's their special day. And then solid numbers for text marketing.
00:52:31
Speaker
Pros and cons for this, I think most of um beauty professional booking systems have this option. I know that most of them, this is a con I feel like, most of them charge extra. I think email marketing with your booking system is usually included in your base pricing. So that's another baby pro of why email marketing is a little bit better than text message marketing. But the cons, most people are going to probably read that text message it when it comes through versus getting lost in an email thread, because I think so many of us are subscribed to so much email marketing, you know it's easier to get lost. So if that's something that you also want to implement, I don't know if it's 100% necessary if you have a solid email campaign, but it's something that you can play around with, see if it's worth your r ROI, if it's worth the investment make to make,
00:53:26
Speaker
um You can kind of track that, do a trial basis and see if it works for you or if it's just not worth it. Yeah, it's something that we talk about when we're coaching people one-on-one and it comes up in our mastermind a lot too. People who want to get into email marketing or are playing around with text marketing. And there's two different ways to look at it. You could be the type who sends consistent emails and does it, let's say once a month, every other month,
00:53:56
Speaker
Or what actually works for a lot of people that we've worked with is just utilizing it as needed. Because what you don't want to run into is receiving or having your clients receive so many emails from you that they aren't really valuing it anymore. So I have told people don't send weekly emails, don't send bi-weekly emails. I think once a month is great and even bi-monthly like is maybe even better or just utilizing it as needed because then when people get the email from you, they're like, oh, she's got
00:54:33
Speaker
what does this say? I feel like I need to open it. And we've watched one of our group members be really successful. Actually, a few of them, especially around Black Friday, were like, hey, we're playing around with this. And they sent out an email, you know, which they weren't consistent with. And people really paid attention to that.
00:54:51
Speaker
And then another one who did the same thing with text marketing. She's like, I just sent out a text. And then it it kind of changed everything for her. So like Tiffany said, you kind of want to play around with it. Is it something you want to do consistently? And are you going to do it consistently? you know right When people approach me and they say like, Oh, I need to do email marketing and I'm going to start doing it biweekly. I'm sorry, you guys. I'm, I'm so harsh. Sometimes I know, but I'm like, no, you're not.
00:55:26
Speaker
I already know that you're not. So why don't you take the pressure off of yourself and let's figure out a way to make it more doable for you, right? So if you really don't want to send emails out all the time, then take that pressure off of yourself. We can figure something else out. Oh, for sure.
00:55:45
Speaker
I know for me, like in my business, I am not great at being regular with my newsletters, especially once my sister had a baby, she can't do them for me at the moment. And so I'm like, you know what, whatever, I'm just going to do them quarterly until we can get back on a really good schedule. And like, that's fine too. So it's just, you can play around for it, but you have to be sure.
00:56:08
Speaker
to do what works best for you? Like, can you actually make this a habit? And is it that important? Do I actually think email marketing is really important as a business strategy? Yeah, but not weekly, not biweekly, maybe monthly, maybe bi-monthly, and then just having the ability to use your text and email marketing as needed is actually very successful. Absolutely. You have to figure out what works for you and what's true and authentic to you for it to be successful.
00:56:38
Speaker
If you don't have that information to begin with though, you're not going to be able to do any of it. So you need to make sure whatever integration you have, whether um it's through social media, you're capturing that email or that um cell phone number or birthday, or it's when they come in and get a service, you're making sure you're capturing that. However that looks, you just need to make sure that, that remember that that's a fundamental that you need to be capturing. And I wanna circle back to the text message marketing too.
00:57:06
Speaker
And you don't have to overcomplicate it either. You don't have to have this like campaign strategy and this funnel system and this because that's where people get like so overwhelmed and so lost. It can be as simple as copying and pasting a message and then you physically texting a list of clients when you have something important to say and then you just customize it to hi Thera, hi Jessica, you know, ah or throw in your little tidbit It can be as simple as that. And that's also going to save you money because you're not paying for a text message campaign. So don't overthink it. Make sure you're getting the information to start with. And then how you utilize it will come for you um with some trial and error, with some working what's best for you. Yeah. Make the habit of capturing the information. Once the habit is there in the foundation of there, other things can come from that.
00:58:01
Speaker
For sure. That's the habit. Yes. The next one is pre-booking, which again, I think it's something that I don't know why so many people struggle to pre-book, but they do. So if you struggle with that, you're in very, very good company. And I'll just repeat what I said last time on the podcast is that you really want to go into it understanding that you're doing both of you a favor. And when you're coming from that energy, it feels a lot better.
00:58:32
Speaker
because the truth is that most people are going to be better off if you pre-book them because we get really busy and so to try to book something like to try to book your hair appointment that you need at the very last minute when now all of a sudden it's emergency and now you can't get in at the date and time that you want like you should have just pre-booked so You really are doing your clients a favor when you just pre-book them and you really don't want to leave it open-ended because I always hear people say, do you want to pre-book your an next appointment? Don't do that. Just pre-book it. Just say, let's go ahead and get you on my schedule for the date and time that works best for you.
00:59:20
Speaker
um to make sure, yeah, to make sure that you get the best date and time that works for you is four weeks better is six weeks better, you know, and then also let them know that they are going to get that reminder. So if that appointment needs to shift later, that's totally fine. But it's better to get on the books now.
00:59:38
Speaker
um Every once in a while, like sometimes when I go into a personal appointment, I don't take my phone with me and so I don't always have my schedule in front of me. But that's why a follow-up message is really um important and we'll get that to that one later. I think it's just the most important, fundamental, poor foundational thing to learn how to have that conversation with people.
00:59:58
Speaker
and put it in a way that is very win-win and isn't so open-ended. Like, do you want to book your next appointment? Like, no, just book their next appointment. It's like when you go to the dentist and they just automatically schedule your six-month cleaning. They don't ask you if you want, nobody wants to go to the dentist and nobody means, like, some, I like it, but you know, most people. And so it's easier when they're just like, hey, this is six months from now, let's put you on this this is the exact date and you're like, okay.
01:00:30
Speaker
And I think it's so important. Six months, nobody knows what their schedule is going to be six months from now, yet most of us who get their teeth cleaned regularly accept that appointment and we keep that appointment. So just when you're like, get in your head about, oh, they're so busy and you know, I don't know if they can commit six to eight weeks out. Just remember, go back to the dentist analogy. Like we're pre booking six months ahead when we have no idea where we're going to be or who we're going to be or what we're going to be doing. And we still keep that appointment generally.
01:01:01
Speaker
Um, and just to reiterate, I think this is such an important point that you said twice now, but I'm going to say it at their time because it's so important. Do not ask the question. Don't leave it open-ended. The power of suggestion is just so huge here and it can either work for you or work against you and just go into it with a win-win. And, um, you know, when they come out of the room, you're pre-booking them for their next appointment, give them a date and time and ask if that works for them.
01:01:28
Speaker
And then go from there. Don't just say, do you want to pre-book your next appointment? Yeah. I'm like, no, I need to go look at my schedule. so Or I don't have my phone or like you said, yeah. And I and i really cannot emphasize enough. Go into it with a win-win energy because it is. So if you're worried about feeling pushy and salesy and making people uncomfortable, stop. Knock it off. Like you're not.
01:01:52
Speaker
Okay, you're actually helping them because put yourself in their position. Like you don't want them at the last minute, like, because it's also for you as a practitioner, when people are trying to get into you at the last minute, you're like, why didn't you pre book? Okay, so pre booking is so important. So so so important. We need to keep the clients that we have on our books. The next one is selling home care. So Shameless plug, right now for New Year's, I really felt strongly that I wanted to do something for not just our community, but really for the industry as a whole. And so I'm offering my retail masterclass for a stupid price. like so different he its It's like substantially too low, but I also just want as many people to take it as possible.
01:02:48
Speaker
And so very generous offer it is extremely generous. It is also in a group setting. It's not one-on-ones. So the value of just sitting with me personally is not there. I can't dive too deeply in with anybody during this class because I'm just outputting the information in a group setting. so um I am doing my masterclass on January 24th from 10 to about 1 or 1.30 Mountain Standard Time. If you can't be there or if you can't make the whole class and you registered for it, you will get the recording for that. um Normally the one-on-one class is 150, so I'm doing it in the group setting for $75. So if this is something that you need help with, my class covers literally everything.
01:03:36
Speaker
And it's a game changer. And I'm not just saying that because I wrote it. I'm saying that because this is 21 years of experience. I poured my heart and soul into this class and everybody that has taken it has had nothing but incredible things to say. So it is a game changer for your career. If you're interested in doing that, just send me a message and I'll get you registered for that.
01:03:59
Speaker
So I do have that available right now as well, but it is always ongoing for $150 to do that one-on-one with me. Now, I'm gonna read some statistics to you because people I think often underestimate the importance of selling home care. And without taking the next hour to talk about how important it is, I'm just gonna read you some information that I found.
01:04:26
Speaker
So paddle dot.com says, while specific statistics statistic directly linking the purchase of home care products to increase client return rates in the beauty industry can be limited, it's widely recognized that offering personalized product recommendations can enhance client satisfaction and loyalty. Clients who invest in professional home care products are more likely to experience improved results, reinforcing the value of your services and encouraging repeat visits.
01:04:54
Speaker
In the beauty industry, the average customer retention rate is approximately 63%. By providing tailored home care solutions, beauty professionals can strengthen client relationships, potentially increasing that retention rate beyond the industry average. Implementing a strategy that includes personalized product recommendations not only supports clients in achieving their beauty goals, but also fosters a deeper connection to your services encouraging long-term loyalty. So what did we say about long-term loyalty and deepening the trust and deepening the connection? This is why retail sales are so closely tied with your success as a beauty professional. The industry right now, like the beauty industry as a whole, I want to say is a $6 trillion dollars industry. So trust me when I say your clients are going to go buy beauty products somewhere.
01:05:47
Speaker
Most of us are junkies for it. We want it. We're looking for it. You need your clients to get it from you for obvious reasons that I don't even feel like I need to get into. They need to get it from you. And so it's really important that you can learn to master the art of retail sales and get over your issues with being pushy and salesy, which is actually what I focus on a lot in my class. A lot of what I dive into is that deeper psychology, emotional experience, feelings that we have in our bodies that create that insane discomfort about making home care recommendations. and And that's why it's such an important class and why it's so different than other retail ah class experiences that you can have and that you can take
01:06:44
Speaker
I am telling you, I believe that my success in my career over the last 21 years is because I love retail sales. I would not be where I am today and I wouldn't be like scouted by other companies. I wouldn't be if I wasn't good and comfortable at sales and realizing that what I'm doing is creating insane value by making these recommendations to you.
01:07:10
Speaker
That's all that I'm doing. Like retail sales is really about creating connection, helping your clients see the results, helping them achieve their goals, and they're going to go get it somewhere. They need to be different from you. Yeah. And one part, not just one part, a part of your class that I love so much that you dive into as well is overcoming a lot of our money mindset issues too.
01:07:38
Speaker
that we bring with us when we have an interaction with a client that's letting us energetically get in the way of recommending retail. There's so much value in your approach to retail sales. And like you said, there's no other class that I've come across or teachings that I've come across that are like yours because it's so much of it. Yes, there's strategy.
01:08:02
Speaker
and But it's also just an energetic approach that is where all the value is. It's just such a game changer. I've been working with you now for what? Going on eight years, I think? It's crazy. And your it's really because of you of why I even like obviously why I've been successful in my own retail sales with my business, but it's completely stripped away how I used to think and approach it. And now how me and my team and um how our business has really kind of blown up is when I started working with you and it really comes back to sales. And so I'm really grateful to you for that. So sales is such a hard thing for people and I can see why it's really all of our own things that we're carrying that get in the way.
01:08:50
Speaker
It doesn't have to be, though. And when you come at it with the approach that you've curated, Jess, it makes it so simple and so easy. And um I think it just flips that switch of the value that you're creating with your client relationships. And then it makes it just simple. Thank you. Thank you for saying that. I i truly love, like, it is a passion project for me. And that's why I'm excited to just offer it you know in another great setting, which is Um, something I've really gotten away from doing is doing it in groups because I love to do it more one on one, but I want people to really get started off in the new year on a really good foot. And so I was like, this is going to be the best way for me to do that. So, um, so retail sales are really important. If you want to take that course, that's how you're going to find it.
01:09:39
Speaker
Um, but I think the first thing, like if I could just give you one piece of advice right now, it would be really what Tiffany's saying is to work on your mindset around it and work on your own money issues that we all have because we're bringing our own issues to retail sales. That's why people are like, I don't want to feel salesy. I don't want to feel pushy. These are your issues that you're having. And we have to overcome those. And so the best thing to do.
01:10:09
Speaker
the best way to start is to start diving into your own money blocks, your own money issues and your own sales experiences that you've had in the past that are making you uncomfortable and work on overcoming those by comparing that to what you're really trying to do in the treatment room because it all really is like right here and like in our sacral. It's this thing that we're holding in our bodies and that's what's really holding us back. So, It's weird, I could give you lots of strategies as like my best piece of advice because I have lots of systems and psychological, you know, processes that do make sales really, really simple. But until you can realize that internal part of it that you're bringing to the situation, those systems aren't going to do that much good. So that is where I would start is by diving into all of that personally. So anyways, retail sales and getting really good at that, they are a huge, huge core fundamental thing. And that is just a ah huge one that is on this list. The next one we want to get into is the power of Google. And Tiffany, I'll let you take that away because I know you're really passionate about that.
01:11:23
Speaker
um Having a My Google Business page is very important for you and your business. If you do not have one yet, they're very easy to set up and implement. You just need a Gmail address. Actually, I don't even know if you need a Gmail address. you just you know I say this every time this comes up and I haven't actually figured that out or not.
01:11:42
Speaker
because all of my email is through Gmail. You just need to set up your My Google Business page so that when a potential client or customer wants to find you, they can go to Google, your business pops up, it has your website linked. If you have a website, it has your your business hours, your phone number, um and then has some testimonials from your clients, which are really what they're looking for. They're looking for some proof that you are who you say you are and that you are a business where they want to spend their time and money. And so that's why gaining those testimonials are so important. And I want to touch on real quick before we get into the strategy of how to gain Google reviews. A lot of our booking systems do have an integration for your clients to leave reviews and that is great too. It's not easily accessible though or anybody to reach. And so,
01:12:41
Speaker
I think yes, it can be a valuable tool, but you want to make sure you're have some sort of system in place or you're asking your clients to go and leave you a Google review because that is, um, that's like widely reachable for just anybody to read your testimonials. So if you're thinking like I have a hundred reviews through my booking system, can anybody actually access those reviews or is that something that you just have that you can like share on social media?
01:13:09
Speaker
Um, so Google reviews are just much more powerful and valuable for you and your business. And it's also going to add value and for your business. All of these, actually all of these fundamentals. Remember adds value to your business. If you were ever to like sell your business or if you were ever, it just adds like a monetary value to your business. So that's why these fundamentals are important too. So gaining Google reviews. Do you want to know what the number one thing that this is from our last episode, by the way. So I'm quoting this.
01:13:38
Speaker
Is this from Rory? I believe. Do you want to know what the number one thing is that the general public says, this is the thing that will actually cause me to buy from you. You want to know what it is testimonials from your customers, testimonials from your customers, not how pretty your prettier website is, not how many followers you have, not how many downloads you have.
01:14:00
Speaker
on your podcast, show me the real humans who said, I bought from you and you delivered a result to me. It costs nothing. We could do it. All of us could do it by this afternoon and it shows you to go like that's what we want. That's what we trust. We trust people who say you're awesome. And that's really what it comes back down to is those testimonials are like the proof in the pudding of putting in the proof, however that goes, that real people, um,
01:14:29
Speaker
value you, they've sent money with you, they have trust in you. And that's really what people are looking for when they Google your business. So um a lot of people have like, you can order them from Etsy, a little QR code that sits right at your checkout station. And then you just really want to get good at asking for them, however, when you do. So if you have that little QR code at your checkout station, when they're paying for their service or their product,
01:14:57
Speaker
you can refer them right there and say, Hey, I would really appreciate you to leave me a Google review. You can have an incentive if you want, or if you need to, like if they left a Google review, they get say $5 off their next service. That's not 100% necessary. What I found is most of our clients who we have deep connections with want to give back to you as a way of gratitude. And so they're, most of them are going to be happy to do it.
01:15:26
Speaker
I think it's just important to have instead of just saying, Hey, can you leave me a Google review? You need to like give them a direct link, um, make it as easy as possible for them to follow through with that because we're, so we're busy. Once they leave, they might forget about it. And then it's also something you can include in your followup message after you see them in the treatment room.
01:15:49
Speaker
And so we'll talk about that when we get there too. but um However you're asking for it, whether you have the QR code, whether you're asking on your social media, provide a direct link so that it sends them ah directly to your google my Google business page and then they don't have any like hoops to jump through. It just makes it really simple for them to do that.
01:16:09
Speaker
Yep, absolutely. And they really want to too. And that's a really important takeaway from that conversation is that if you're doing a really great job, people do want to help you. And so if they know how much it helps you to leave that review, they're going to. i'm And you know like Tiffany quoted, like that is the number one way that people, that is word of mouth. It's it's really gaining those testimonies and and and those referrals. And the thing about Google is that When you want to find a service provider, I'm sorry, but the amount of people who go to social media is no. No, I need to find like a spray tan mirror me.
01:16:49
Speaker
I don't go to social media. 99% of people go to Google. And so that's why it's really important to have the Google pages because they go there, they see your ratings, they see the testimonials that has all the ways to contact you, and then they could look at your social media. There's gonna be your links to your social media pages there, which is great. Then they can click on it and see your work. They can see who you are and and all of that, but Google is king.
01:17:18
Speaker
but over iting And generally Google's going to generate other businesses that are like yours in your area. And so if your business has one review and another business that's down the street from you has a hundred raving reviews, who do you think they're going to choose when they want to get a facial or a spray tan or whatever it is, they're going to, they're going to go off of other people's testimonials. And so that's again, why it's so important to be gaining those Google reviews.
01:17:48
Speaker
so that you have, it's just another pocket of value for your business. Huge, it's such a big deal. The next one is the one that I added, which is personalization of services and preferences. So the reason why I added this in is because of just some research that I was doing. So here's just an analysis. and KPMG's analysis identifies personalization as the most prominent driver of customer loyalty in 21 out of 26 markets.
01:18:17
Speaker
In the beauty industry, consumers increasingly expect tailored experiences with brands leveraging personalized recommendations and products. So this is something that's really interesting because it's very much like these are small things that comes down to, you know, their music preference. Do they like the table warmer? And just asking them these things like whether or not like these are things you should take note of. Yes, but these are just the little things like asking, how is the pressure?
01:18:48
Speaker
and music preference, table warmer, ah learning their skin type, making those personalized recommendations, having a custom home care routine card, giving them written down recommendations that are customized to them, like all of those little things that they teach you to do in an aesthetic school during your services.
01:19:10
Speaker
Those are very, very important because it's important that your client feels important. and And that's how you do it is just by personalizing everything that you do, which just comes down to asking them and also checking in with them during the service. How are things feeling? How do you like this? La, la, la, la, la.
01:19:31
Speaker
Sometimes it's kind of like annoying when you're when you're first starting to get to know a client, you're like checking in with them and asking them a lot, but the more that you see them, you're going to remember their preferences. And that's also why it's really important to just make notes about their preferences too. But really custom tailoring makes your clients feel important and that is going to gain you a lot of trust and loyalty.
01:19:56
Speaker
Yeah. And I think just creating a space for them to be able to speak up if they need to is important too. And that goes back to not just going through the motions of the service itself, making sure that you're like still here mentally while you're physically doing the work. I think, and this is something that I think goes out the window um pretty quickly. Once we get in this routine of like, okay, I have a facial to do. These are my tasks.
01:20:22
Speaker
And you can kind of just do it with your eyes closed because you know how to do it so well, especially if it's with a client that you've been seeing for years, you're just like get to going through the motions, but you need to make sure that you're still like mentally in check and staying with it and staying like present and creating the space for them to be able to speak up if they need to halfway through the facial, if like the bed warmer is too hot or something, you know what I mean? Those types of things and instead of just like,
01:20:51
Speaker
Okay, let's get your facial done. da-da-da da nah Get you out the door, take your money, and then move on to the next. ye Yep. Yep. I'm going to agree more. And so that goes into the next one, which is personal notes and and just making sure that we are, are taking those notes. And we touched on that last time. So whether or not you, I think if it were me, probably my strategy in doing this ah would be to open up the note section on my phone and make some notes. And then at the end of the day, you know, set aside 15 minutes to go into the booking system to the client and make those notes so that I can refer back to that every time that I see that person or when I'm, you know, reviewing my schedule for the day. And and again, that's going to be like their preferences, any personal notes, you know, did they just go on vacation? Do they have kids like
01:21:44
Speaker
Getting to know those things about somebody is really important and it is going to create a ton of loyalty between you. So however you have to do that to just make some simple notes about the client, it does go a really, really long way. Do you have a strategy that you guys implement for that?
01:22:02
Speaker
he Through our booking system, there's actually a note section in our customer directory. So we put their name and then pull up the notes. And then we put the date, even though it timestamps it. um i I make sure that we all put the date because in case we're logging those notes, you know, we forgot and then we're not back in the treatment room for like four days. Put the date of service, put the services that were done, put any products that they purchased.
01:22:28
Speaker
or products that you recommended and they didn't purchase, if you set any samples home with them and then any personal information. um Like if they, you know, will be coming back from vacation the next time you see them and stuff like that. And so I like to refer to it as like charting. You know how a nurse does their charting and it's actually like required by law that they do that charting.
01:22:51
Speaker
And i I used to work at an ER and so at the end of the nurses shift, they would spend a good 30 minutes, if not an hour doing all the charting, depending on how busy the shift was. And that's just something I've watched the nurses do for years. And so it's something that I've implemented into this business and taken very seriously, even though it's not required by law, even though it's not a life or death situation, I do know though that it has served us well and it's just a habit that's now in place.
01:23:18
Speaker
And it is something that goes out the window really quickly for a lot of practitioners because you get to know these clients and then you you feel like it's not necessary because you know their skin, you know their personal preferences, you know everything. I will say though, the busier you get,
01:23:36
Speaker
It's easy. You think in your head that you're going to remember all the things, but when you start wearing more hats and your business starts to grow and you have different team members that are like you and just somebody else in your business is servicing this client, it gets really hard to keep track. And so just having this as a fundamental from the beginning and being disciplined with it is going to serve you well. Yep.
01:24:03
Speaker
I couldn't agree more, could not agree more. So the next one is very simple. And it's just follow up messages and different strategies to do that. So I personally feel like a follow up message and is going to take some work on the individual's end. So you like you who's listening to this, when it comes to your follow up messages, try some different methods. So I feel like if it were me, so I can only speak from how I think I might experience this, is that i would I would probably, and what I've recommended to people in the past is to say, pick a day of the week or two days of the week, where you're like, okay, every Tuesday and every Friday, or you're like, you know what, once a week, every Friday morning from nine to 10, this is when I send up my follow-up messages for the week.
01:24:53
Speaker
You know, works yeah, and just pick out a day so that you're not like, okay, every two days or every three days, because some people might be really great at that. I don't think I would be. So you have to find a strategy. And that's my best tip is to kind of play around with how you're doing your follow-up messages and when you're doing it and figure out what's easiest for you, because it's just important that you stay consistent with it. This is the one thing that as soon as people start to falter on their follow up messages, I kind of start to watch them fizzle out a little bit. And then as I have been coaching and reminding people how important this is, they're like, Oh my gosh, my books are filling up again, and I'm selling more again, my numbers are getting better all because I just re implemented my follow up messages. So I can tell you it
01:25:46
Speaker
It might not seem super important or you might feel, you know, some people feel like they're nagging people or annoying people. You are not. This is your friend. This is your client. This is a very important person to your business and you are important to them and it doesn't need to be lengthy and crazy. but They really should just be short and sweet and you are just checking in with them. It's really not a huge thing to do, but it's huge for your business. It is huge for your loyalty to stay connected to people. So what should be included is the results, like check in with their results from the service.
01:26:30
Speaker
check in on products that they bought, check in on any samples you gave them, ask for the review and send them the link if they didn't already do that, and then pre-book them if they didn't already do that while they were with you. Like say they are like, oh, I don't have my phone. You're like, that's okay. I'll check in with you in
Effective Client Follow-up Strategies
01:26:47
Speaker
a few days. It's no big deal. So those are the simple things that you want to have included in your follow-up message.
01:26:53
Speaker
I don't like scripted follow up messages. I've said that before. People are like, you should write templates. And I'm like, No, I would never do that because you just want to check in as if I'm texting Tiffany, you know, like, Hey, how is your skin after the facial that we did on Monday? Is everything feeling good? Yes. Okay, amazing. Um, know that you bought, you know, the the new cleanser that we had discussed. How is that going for you? Oh, good. I'm so glad that you love it.
01:27:22
Speaker
Yeah. Just like you would a friend. I mean, it really comes down to, you and when you build a deep connection and a deep, meaningful relationship with your client, it's going to feel like a friendship. It is a friendship. And so take all the, like the, the stuff that you like that are blocking you and being like, Oh, I don't know what to say. Or, Oh, I don't want a bugger or blah, blah, blah, blah, blah. Stop. Like she cares about you. You care about her.
01:27:49
Speaker
So, how can you foster this relationship, you're going to send her a follow up and ask how her skin is doing and ask how she enjoyed her service and blah blah blah blah blah. Yeah, still simple. One of the most valuable things that you could do it is literally. So we are and friends with Marty, who is ah Mentor she does similar like she's really on our team. I love her. And that is one thing that she said to you is that with her employees. This is like their superpower is your follow ups and I just could not
01:28:25
Speaker
emphasize it more how important it is. so But I really do think that with the follow ups, it really comes down to figuring out your own schedule with that and what's going to work best for you to make sure that you can stay consistent with it. Because if it's something that you're trying to do every day,
01:28:43
Speaker
ah You're probably going to fall off of that train really quickly. So if it's once a week, twice a week, and you just have it on your schedule, and that's just always what it is, and it shouldn't take you that long anyways, it's just really, really important. Yeah, I like that. I like the that schedule day, that suggestion of that, but definitely put it on your schedule. Definitely treat it like part of your job because it is your job, and so it should be on your schedule.
01:29:10
Speaker
when Whenever you choose to do that, whenever that works for you, but like make an appointment on your schedule and then stick to that. Absolutely. So we're almost done. We promise. The next one is the referral program. Whenever I start working with somebody, especially new esthetician and So starting to get things set up, this is a question that I always ask is where are you at with your referral program? Do you have one? um So client referrals really are the cornerstone for your growth and long-term success. We've already really harped on that. Satisfied aside clients who recommend your services to others can significantly expand your clientele with sub substantially less marketing expenses. so It costs you nothing. It's great. It's a free marketing. It's how we build our business. so
01:29:59
Speaker
The benefit of client referrals is cost-effective marketing. So referral programs leverage existing clients to attract new ones, reducing the need for expensive advertising campaign advertising campaigns, and has trust recommendations from friends or family carrying more weight than traditional advertisements leading to higher conversion rates. Like if I needed to find a new doctor in my area, I'm gonna go to whoever somebody else recommends.
01:30:28
Speaker
and And it's the same for personal services. So that's why it's really important as well. um And then increased client retention. Clients who refer others often feel a stronger connection to your business, boosting their loyalty and frequency of visits. Now, implementation of effective referral programs. So you want your offers to be attractive. That's the one thing that I'm like, you know what? I think when you're building your business, you should have a really good referral program, you can change your referral program. no yeah But if you're trying to fill your books, and we talked about this last time, I think Tiffany, we're on the same page about this, I would give $20 off to the person who referred and another 20 off to the person who is being referred because that creates this really, really great domino effect to start building your books.
01:31:23
Speaker
And then whenever you feel like your books are about where you want them to be, then change it. You don't need to do that forever. You know, you could continue to honor that in some ways, but it's just something that you want to play around with and you can change whenever you want.
01:31:39
Speaker
Um, just based on where you're at with your business at the time. So, but you do want it to be attractive. Sometimes people's referral programs are just literally not good enough. So people forget about it. They're just not really that interested in your referral program because it's not good or they don't know about your referral program. So that's kind of the other thing. So, um,
01:32:00
Speaker
Offer rewards such as discounts, complimentary services, or exclusive products to clients who refer new customers and ensure that the incentives are appealing enough to motivate that participation.
01:32:14
Speaker
And then simplify the referral process. So make it really easy for your clients to refer by providing referral cards, personalized links, or a straightforward online system. So the less effort that's required on their part, the more likely they are to participate. So what Tiffany said last time too is if you have business cards and you just write on the back of it, like that's so easy for them to just give people your card.
01:32:41
Speaker
And so something like that, but just make it very easy make it very, very straightforward and then promote the program so informed clients about the referral program through in person conversations, social media. email newsletters and signage within your salon or spa. So regular reminders will just keep that program at top of mind for your current clientele. And then most importantly, express your gratitude, which is a whole thing with the referral program is really acknowledging and thanking your clients who are making the referrals, reinforcing that positive behavior and encouraging future participation.
01:33:16
Speaker
Personalized thank you notes are small gifts can enhance good will so you could even take that a whole step Further where it's not like it's you know, also a ten or twenty dollars off You know for you're referring but here's also a personalized. Thank you card and like a little gift item or something Actually for somebody who's like doing it all the time. Yeah, that's gold like you should treasure them and I really deepen that gratitude in any way that you possibly can. Absolutely. Like we were saying, monitor and adjust. So regularly assess the effectiveness of your referral program by tracking new client acquisitions and the return on investment. Be prepared to adjust your incentives of strategies based on performance data and then also just kind of where you're at, you're probably not always going to need some sort of
01:34:06
Speaker
crazy referral program like you might in the beginning. And so that's fine. So don't take your referral program too seriously. You can change it whenever you want. It's your referral program based on what is going on in your business currently. And it probably does need to be adjusted often. And that's fine. Oh, for sure. Have an exit strategy when you create it. Like have it in your head from the very beginning. Say if you're a new esthetician, your goal is to get your books full or semi-full.
01:34:35
Speaker
have it like it in your head when you know that you're either going to adjust that referral program or do away with it altogether. So that it's just easy when you get to that point and you're not like in all these feelings about, Oh, how do I tell my clients that this is no longer, you know, um, a thing and da da da da. And I do want to say too, for the aestheticians or beauty professionals who are working for somebody else, if the company you're working for does not have a referral program or if their referral program maybe needs a little bit of work,
01:35:03
Speaker
Don't be afraid to come to your boss or your you know manager with some ideas. that They're probably going to love you for it. And this is how you can, again, like pour into your career that's going to set you up ah for success, either in the job that you have or the job that you will have or the business that you're going to build someday. So definitely bring some ideas to whoever is in charge. And they're probably going to love you for it.
01:35:29
Speaker
lu You know, it's crazy. I don't know anybody that doesn't have a referral program. However, most people don't advertise it enough or utilize it. And so don't talk about it. You don't talk about it. So it's funny if you work for somebody and you're like, we don't have a referral program. I get 99% sure that if you go to your boss and you say, Hey, do we have a referral program? The answer is yes.
01:35:55
Speaker
And it's just not really being utilized, especially if you don't even know about it. So they really will love you for it. Tiffany is right. They're going to be like, Oh my gosh, you're right. Thank you for being a big thinker. Yeah. Let's put our heads together. Yeah. So I mean, come, come to everything you do with incentive to help the business as a whole, because when the business succeeds, you succeed and it goes, it just goes vice versa. When you succeed, the business succeeds.
01:36:22
Speaker
So it's just just like this well-oiled working machine that has to work together for ultimate success. Absolutely. The last one, I'll let you take this one away.
Leveraging Social Media for Business Growth
01:36:35
Speaker
Stay connected via social media. Social media is a tool to educate, connect, create authority and branding and ultimately convert all of the efforts you pour into social media, into a sale. um You can share personal tips.
01:36:52
Speaker
for, oh, share my personal tips for you guys in social media. um i'm I love social media so much. Jess knows it's about me and it's really just so fun. I definitely go through my ebbs and flows when I have my fill. Ultimately though, i it's just really fun and I really enjoy showing up on social media consistently and it has served me well. And so, um you know, like to go back to what I just read, it really is just a tool. It's not the end all be all. It's not everything that your you and your career and your business need to be successful. It's definitely not. It's just one small piece. It is just a ultimately a way to connect and to stay in connection with your followers or your clients that follow you and educate them on you know how to do certain skincare steps.
01:37:49
Speaker
products that you retail, how to take care of of their skin, self care practices. I mean, there's a million different ways and things that you can talk about on social media. And it's really goes back to who you are and who your brand is and what you're all about. And so when you look at it that way, um and that is a way to help promote your brand and your authenticity.
01:38:14
Speaker
Um, you want to make sure that you are being authentic when you're on social media, that you are the same person that you are when you're on social media as you are in real life. That's important too. Um, yeah, what are your tips Jess?
01:38:29
Speaker
So I think, again, and this is what I've said about everything, you have to figure out what works for you. So not all of us are amazing at showing up on social media all day. I think my best tip is, i and I have many, but the easiest one is to batch create your content.
01:38:49
Speaker
So when you're feeling it, go ahead and sit down and create some content, whether or not that is reels or I love, love, love templates. So most of my social media are templates that I buy on Etsy and then I just edit them in Canva.
01:39:07
Speaker
um So I like to create many, many posts at a time so that then I can stay more consistent with posting. You can tell when I'm doing that and when I'm not. but um Another thing too is that to brain dump your ideas as they come. And this is really a game changer is that when you do sit down to create content, it's really helpful if you already have a list of things that you want to talk about and and ideas that you have because if you if you just sit down to create content because it's like in your schedule that there's no guarantee that in that moment you're going to be super creative and really be like feeling inspired.
01:39:53
Speaker
You're probably not. And so you really want to have a list to pull from, from those moments that you were feeling really inspired. So I always have a note in my phone for our podcast and my social media content for things that I just want to talk about and put out there so that when I do sit down to do that, I have something to work with. And, and then just batch creating is really the easiest way. And, uh, scheduling gear posts out is really helpful too.
01:40:21
Speaker
Yeah, I love that too. And I do the same, I bring down content ideas. Generally, when um I force content creation, when I'm not in the mode and not feeling it, they don't perform as well. um You can tell, you can tell when somebody's forcefully just doing it because they're supposed to be doing it, that energy is not there. And versus when it's like, you can tell when somebody's really on and when this is really like authentic and it's coming from like almost this other place.
01:40:50
Speaker
and they're just this vessel of sharing something really great and it's like gold you know you can really feel it and so i do the same or i've shared this before a lot of ideas come to me when i'm driving and so i'll just leave myself a voice memo and save it and then come back to that and i like the voice memo because um it a little bit more than a note in my phone because like that passion's there when I'm leaving myself a voice note that I can pull from when I need to later down the road. So that's another little tip that I do as well. And just ultimately remember that like social media is if you're you're trying to show up and be consistent with it and you're just not feeling it, it's better not to.
01:41:34
Speaker
force it, it's better to take some time away to decompress to disconnect, so that um it's an and it's not going to go away, your followers aren't going to leave you your it's not going to go up in flames, you're not going to be set back. So really, I've learned over the last few years to come at social media with an energetic pull. When I'm feeling the energy, I will be there, you'll notice when I'm not on social media, I'm not feeling it. When I don't share a lot, I'm just like, And I've learned to be okay with that. There was a lot of time where I just pushed through those feelings and it just didn't serve me well. And it just was creating this stress and anxiety that was so unnecessary because it's still there, even though I'm not there as much. And I think one thing to point out too, that makes a difference is that you and I both tend to really enjoy social media. Yeah, I really love it.
01:42:29
Speaker
A lot of people don't and they know people that I say we can work on it together and we can give you different strategies. We can try different things, but at the end of the day, if it's not for you, it's fine too. Unless you're trying to sell online, that's different. If you have an online store, then you really do need to work on showing up in social media, on social media in a way that works for you.
01:42:54
Speaker
if you're not trying to sell online, it's just not as big of a thing. But I've just learned to truly enjoy it. And I have a lot of fun with social media. And I also don't feel pressured by social media. And I think that once i think you can get to that place. um you know And I think it can kind of ebb and flow too. But I think I'm really grateful to be in a place where I truly enjoy it like you do I never thought that I would get there because I watched you do that for so many years but I like being in this place where I'm like there's really no pressure social media is not a be all end all yet at the same time I truly enjoy it and and I also know how much value it creates for
01:43:35
Speaker
other people. And that's truly what you're here to do. And that's probably why we do enjoy it more is because our mindset around it is a little bit different. You know, where I just feel like the more that I can help people and educate people through social media, the better impact I can have on the world. And if you can look at social media as a tool to create impact and value on people's lives, then it's going to be a lot more fun for you. And you're not going to put so much pressure and judgment on it and have fear of other people judging you because they're probably judging themselves based on I wish I was showing up in the way that she was they're not judging you based on being like oh my gosh why is she posting that she's saying the wrong thing look at her hair a little
01:44:22
Speaker
No, people are too worried about themselves ah to judge you. And they're probably looking at you being like, man, she's just showing up. And I am so jealous of that. That's amazing. So a lot of social media is a mindset, which is also why we're working on creating a course around it. And it'll be, of course, very similar to my retail course. We're really have to die. It's really going to be about mindset though, there will be strategies, there'll be tools that you can implement. So much of it is just going to be like an energetic approach, which is what I'm so excited for. And I think it's going to be so powerful. Because like you said, a lot of people don't use social media like you and I do. And it's a bummer because it it can be so fun. And it can be so powerful, a really powerful tool.
01:45:09
Speaker
for your business, for your career, for your brand. And that's really where like my passion lies with social media. And so it's going to be great. You guys are going to be coming for it.
01:45:21
Speaker
Well, this was another amazing and very long episode. Thank you guys for sticking with us and allowing us to just pour this content out for you. I think um it's serving us well to not record every week and put that pressure on ourselves because then we're like putting it out there. There's so much more value and content. It's probably something that we need to think about.
01:45:48
Speaker
Yeah, i I love it. This was such a great episode. I love that it was a long episode too. It's been a while since we've done a really long episode. um We're really grateful to everybody who tunes in. We'd be so grateful um for you to refer our podcast to, you know, anyone in the industry, anyone really don't really have to be in the industry, but it's Um, you know, if you've found value in this episode or other episodes or just this podcast in general, we'd be so grateful for you guys to leave us a review, um, here, wherever you're streaming from, and then share it and let your ST besties or your other professionals in the industry that you know, know about us. Um, cause we're really just so passionate with everything we bring to this podcast and to this platform. And we feel so honored to.
01:46:38
Speaker
to be able to share just our years, our combined years of knowledge and expertise. And um yeah, I'm just really grateful. Yes, super. And you know what, in fact, um anybody who leaves us a rating and a review, we will start doing drawings for people who are doing that and do some really good giveaways. I have access and Tiffany has access to some really great stuff as you guys know. So we'll start doing some giveaways. If you guys would please do that for us, we would love to reward you and give back to you um for helping us out too. So go ahead and rate and review and we'll see that on all platforms or you can also um screenshot that and put it in our DMs on our Instagram page and we'll start doing drawings at the end of every month. And I think that would be really fun.
01:47:30
Speaker
Yeah, I love that. I'm so happy to do that. You can find us on social media, i'm obviously at Beyond Aesthetics podcast on Instagram. You can find me at Sweet Cheeks University on Instagram or Facebook.
01:47:47
Speaker
or you can find access to my online courses at sweetcheeksuniversity.com. I have a really great Brazilian wax masterclass online course. If you're new here, intimate waxing is such a passion of mine. I love to teach it. And I have a really great course that teaches all about that, how to really master the art of intimate waxing, how to you know build your books, how to get just really good at that practice.
01:48:15
Speaker
Just how can they find you? Just on Instagram at the moment at the underscore SD with an E underscore coach. just DM me. So I do have all of the services that I provide. Those are pinned to the top of my profile. I'm still trying to put my website together and making very small progress at a time. ah But for now, DMing me is really the best way, especially if you do want to get in on the retail course. Again, that's going to be
01:48:46
Speaker
January 24th from 10 to about 1 or 1.30 Mountain Standard Time. If you can't make that time or if you can't stay for the whole course, if you register and pay for that, you are going to get the recording anyways. So valuable. Thank you so much, you guys. i'm We will see you in the next episode. Have pretty dreams and enjoy the rest of your day. Bye.