Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
We're Back!
94 Plays4 months ago
Tiffanie and Jess are back with full force, in alignment, moving forward, growing, glowing and ready to share it all with you!
Join us as we discuss where we have been, where we are now and where we are going!
Find us on Instagram:
@sweetcheeksuniversity
@sweetcheekswaxingskincare
@the_esthi_coach
Tiffanie's website:
www.sweetcheeksuniversity.com
Recommended
Transcript
Welcome Back and Life Updates
00:00:03
Speaker
Okay, here we go. Hi guys, we're back. We are back and we are so excited. So excited. It's been a hot minute.
00:00:15
Speaker
It has been a hot minute and we have a lot of things that we want to talk about today. I wouldn't say a lot, but we just want to give you guys some updates and talk about what the heck happened in the first place, how we're moving forward, what's been going on in our lives, but most importantly, just some business updates, everything that we have going on right now in our businesses and ah the value that we have to offer currently.
Morning Routines and Productivity
00:00:40
Speaker
so and But I've had a really good morning. So I just asked if if she also washed her hair this morning. i feel like We're both having a really good hair day. How has your Monday morning been going? It's been great. I got out of it at five this morning when my alarm went off. i
00:00:59
Speaker
did my workout and it was a hard workout. And so I always feel so good to be on the other side of a really hard workout. Said my prayers. I did, you know, the full shower, wash chair, you know, all the things. Got the kids out the door. We had a good morning there. And yeah, now I'm here feeling so good and accomplished already. And it's only, you know, 8.30.
00:01:22
Speaker
Yeah, same. I've been up since 430, but really have been up since probably 330. I just did not sleep last night. I think I told you last week, I have a really big week this week with an international trainer traveling with me from Eminence. So I had a really busy day getting ready for that. And then I got up at 430 because I think we can both agree, especially when it comes to and podcasting or the mastermind group. I'm so much more inspired and so much more with it. I have more to share. There's just like a whole different energy when you actually get up early and make sure that you get those to-dos done that just put you in that
00:02:05
Speaker
mind frame and that spiritual frame is so important. So I was like, no matter what, I have to get up around four or 430 so that I can get all of those things out of the way, including an amazing workout, including washing my hair.
00:02:24
Speaker
I was like, I just got to wash my hair today so that everything else just goes right. It's so true. It sets the trajectory for the rest of the week when you have a like a successful Monday morning. And for me, it's, yes, getting those to-dos done that I set out to do like the workout, wash your hair, you know those things.
00:02:42
Speaker
It's also having that alone time in the morning that's so important. And that's where really the value for me lies because I can have a solid hour, hour and a half all by myself. The house is still quiet, everyone's still sleeping. And then I can pour into myself in ways that I really need to set myself up for success for the rest of the day and the week. And then I'm like,
00:03:04
Speaker
I can be a better mom and a better wife and a better business owner and all the things when I have time for myself. So I really, really value a morning routine. Absolutely. Even when it's hard to get out of bed. Absolutely. Now during the summer, neither of us really had a great one. And I know that as soon as the kids went back to school, like early, so end of August, early September, we both.
00:03:27
Speaker
got back into it and it it really does make all the difference in the world. I think especially for a mom and a mom and business owner, a mom and esthetician, mom and professional, um or even if you are just a stay-at-home mom, I think there's a lot of value in just taking that time in the morning to fill your own cup so that you actually have something to pour out of is a game
Technical and Personal Challenges
00:03:51
Speaker
changer. Yeah. Yeah, we wrapped it. Yeah.
00:03:55
Speaker
Love it. So what the heck happened? So what we actually haven't recorded since I'm glad you went back and looked. I knew it was spring, but it was March 30th. So well, was it March 30th? Or was that the last time we released an episode actually? I think that was the last time that we actually released it. Yeah, it's been a minute. Yeah. and really Several things happened. We had we We at first I think wanted to blame it on all the technical difficulties that were going on and we really did, we hit a wall. We were like recording, everything was going great.
00:04:34
Speaker
um no technical difficulties. And then I started running into wifi issues randomly where I didn't have that before at my new office. And then, um, you know, the sound quality was off and there was just like a ton of shit that got in the way and it was really, really frustrating. and You and I got both so frustrated in the process. Also though, looking back and we kind of discussed this before we started this morning, there was like a bigger reason at play, right? And I'm going to let you share about that.
00:05:06
Speaker
Well, I think that there was many things. um I mean, so yeah, I really don't know exactly when the timeline was because I think that we had batch recorded just a little bit too. So I really can't be sure. But but um I mean, my life during that time was just absolute.
00:05:25
Speaker
craziness in the worst in the worst way possible. and So I mean, many of you know that my brother was battling with brain cancer. And so we we actually lost him on March 28. And um after after that happened too, like literally three weeks after that,
00:05:47
Speaker
I got in a bad car accident that totaled my car. Luckily I was fine. Three weeks after that, my grandma passed away. And then I did my competition. Many of you know that I was getting ready for that. I won.
00:06:00
Speaker
And then it was about two weeks after that that I developed a panic disorder. And so it was like somewhere in between there we had tried to record. And when we say technical difficulties, like it was no joke. It was no joke. All ah like everything really had been going fine. And then we had all these issues that we had never had before. And so we got very frustrated and then we decided to just surrender to it.
00:06:27
Speaker
And I'm so glad that we did because during that, so I'm still coming out of having this panic disorder and also trying to just move forward and kind of figure things out. I really haven't handled any of the trauma during that time the way
Business Motivation and Grief
00:06:44
Speaker
that I thought I would. I kind of talked to Tiffany about this last week. i ah had it all in my head of like how things would go down and how I would handle things, how I would come out of it. But as soon as that panic disorder hit, and that all went to the wayside. And so right now I kind of feel like there was this shift that happened in my life last week where all of a sudden I kind of started to just pick
00:07:14
Speaker
back up where I left off and kind of putting myself back in that place of, hey, there was a way that I wanted to handle this. There was these deeper meanings and these things that I wanted to do and um a lot of the business, a lot of the reasons why I started this business in the first place and we started the podcast and just going down this path was due to those circumstances, due to And my brother having brain cancer and just the whole trajectory that that put my life on was very much
00:07:48
Speaker
what I would call mortality motivation, where I was like, life is too short. And I'm holding on to this calling and not really doing anything with it. And so it's time for me to put it out there. And then I really wanted the proceeds of my business to be going towards um brain cancer research for glioblastoma, but also for and some kind of somewhat adopted children that he has in Africa. And I had this whole thing And so, you know, just, I really haven't, it's been so interesting, grief is just the craziest, craziest thing I've ever experienced. And I really haven't dealt with any of it the way that I thought that I would. And so I don't even know how it would have gone during that time to have the podcast going, because at that point,
00:08:37
Speaker
creativity is kind of nil. I was barely posting on social media for a long time. We were still carrying out our mastermind group and that was going really well. But yeah, I really do think that the timing of that was fine and probably the way that it was supposed to be because I don't even know how podcasting would have gone.
00:08:58
Speaker
during the last, I don't know how many months it's been at this point, March, April, May, June, July, August, September, to it's been, you know, seven, eight months going on eight months. And so during that time, I don't even think it would have been great anyways.
Aligning Well-being with Work
00:09:12
Speaker
No, it would have been so forced for sure. And not to say we wouldn't have still been able to bring the value, but it just comes back to being in alignment with yourself and not forcing things. And like you said, surrendering to the circumstances or where you're at right then and there. And I think even for me, now that I think about it in such a completely not to compare at all in such a very small minuscule way. But for me, I was building out a different division of sweet cheeks at the time and bringing on new, a new team member and completely building from the ground up this division and pouring myself into that. And it was super stressful. And then we had to restructure a lot of parts of the business, which that building that new division led to that, as you know. And so I, I don't think I would have had the creativity or just the. The energy to show up either. And so I think for us both, like obviously the universe had
00:10:11
Speaker
You know, bigger, maybe it probably was trying to just not save us from ourselves, but yes, kind of in a way, like, let me just throw some internet issues your way so that you can't record. And so you get frustrated so that you can take yourself away and focus where you need to focus. Even though, you know, for both of us, it didn't really go the way that we had planned. Same thing for me for building that division of the business. It didn't go how I had planned, but also like good things came from it.
00:10:39
Speaker
And same for you, like through your competition and everything that you've gone through, you've learned a lot. And yeah, now we're kind of just picking up the pieces. Yeah, absolutely. And i so ah also the timing is so interesting because it really ended up that we don't have the full fix to this yet. We're not claiming that we have fully fixed this. I did figure out how to make it happen now. And so last week,
00:11:10
Speaker
we I saw Tiffany launch her membership program and I was like oh my gosh that's so amazing and then it was a really quick conversation just something to the effect of you know like once we get the podcast figured out like those two things are just gonna align perfectly um Tiffany has a lot of offers individually I have an offer individually and then we have our mastermind and our coaching that we do together And so having the podcast is very much in alignment with those other things that are going
Solving Technical Issues and Audience Engagement
00:11:40
Speaker
on. And so I literally in that very moment, I got back on our platform, I started doing research, but literally just messing around with things and reading on Reddit.
00:11:53
Speaker
and figured out that we can actually record on Zoom and upload it to our platform. And I'm not going to name the platform because the platform that we have used has been really good and the feedback is really good and so many people use it and right now their customer service has been reaching out to me and trying to help me figure out what's going on just individually. I don't know if it's like a laptop thing or what but for now we just decided um or I figured out how to record on Zoom and then upload it into that platform. I've messed around with some other platforms but
00:12:30
Speaker
Other platforms don't have all of the same things to offer that this one does, plus we're used to it. So for right now, our fix is just to move forward to record on Zoom, upload it to that platform, and just move forward from here that way while in the background. I'll be figuring those things out because I actually want to completely re-platform.
00:12:53
Speaker
um But that's gonna take a second and a lot of me just sitting down figuring that out, which I just have to say, I hate doing stuff like that usually. I am so passionate about this podcast that I don't mind just sitting down and figuring out technical difficulties that otherwise I would hand over to somebody else. yeah Because I love it so much. I'm so excited about it. I'm passionate about it.
00:13:20
Speaker
I love the organization of it. I've had no problem just sitting down and diving into it and trying to figure it out. That wasn't the first time that I sat down to try to figure it out. It really has been so complicated. Um, but it's odd that all of a sudden the timing was really good and I figured out a really easy quick fix for now. I think it was just really meant to be.
00:13:46
Speaker
I think that's what it comes down to is we're back in alignment with ourselves and our purpose and our, you know, higher colleagues. And so even though this, like what we're doing today might be a band aid, which is fine. It's still, we're still like back at it. And I love that you and I are just, it always comes back to taking messy action, or at least for me, because that's how you freaking learn how to do stuff is by just Taking the action, it's super messy. It's not perfect at all all. We don't claim to be these perfect podcasters. We just are so passionate about getting you know the information that we want to share with our community out there. And so we're gonna we we're goingnna do it however we need to, even if we have to record on Zoom and then upload it, like you said, to the platform we've been using. And I really love that platform too. It has a lot of great tools and it's been allowed us to upload our episodes to
00:14:46
Speaker
you know to Apple podcasts and to Spotify. and So it's been really user friendly and I'm grateful for that. It's just been these technical difficulties and maybe it's just been you and I, I don't know, but. Yeah, it's been really strange, really, really strange. and But yeah, I'm way excited. I really am so passionate about it. I don't know i don't know what it is about the podcast that I just feel.
00:15:11
Speaker
super passionate about it. And also when we when I did log on last week when we're having that conversation, pulling up the analytics just from Spotify only, people are still listening. Still listening and tuning in and we've we've received messages here and there and receive I would say an average of at least one new follower just on the Instagram page once per week, but to actually see the Spotify and analytics was pretty mind blowing. And hi I think both of us, as soon as we saw that, because I sent her a picture of it, I was like, okay, we have to figure this out right now. Because I can't even believe that people are still just tuning in. We're gaining new listeners, new downloads, new but like,
00:16:03
Speaker
I don't even know how. I don't either because we haven't poured an ounce of energy into it since we stopped to recording and it's just I'm so honored that we're our listeners are like so excited that we're coming back and they're like still here and it just like I'm so grateful.
00:16:20
Speaker
for everyone who's being right now. Thank you for being here. And it really is fuel for our fire. Like when I saw those stats that you sent me, I was like instantly fired back up. I was already getting excited, but now I'm like, okay, we but we're gonna figure this out
Rebranding and Professional Growth
00:16:35
Speaker
regardless.
00:16:35
Speaker
yes Yeah, so that's basically what what happened. That's how we're moving forward with everything. Even if it is a Band-Aid, we'll figure it out. um We'll still be putting out episodes. We also are taking a podcast course. I bought the course a year ago. We haven't touched it. But it's one of the most prominent podcasting courses that you could possibly take and I think that we're both just in a time and space right now, especially because we both redone our schedules also. Yes, that's a huge aspect. A game changer for me to completely rearrange my schedule and do the same and now having like you've had the office for a while, but I haven't utilized it in the right way, though. And now I am.
00:17:28
Speaker
And now I like to get so much done. if you're gonna lie on Any sort of a side gig that you want to make a main gig, you have to treat it like a real job.
00:17:42
Speaker
so yeah i had to completely redo my schedule and it has definitely worked out in our favor so it's really easy for us now. We've been able to and already set all of our podcast recording. We had this planned a while ago so you know rearranging the schedule Or I mean that's like literally one of the best pieces of advice I could give to anybody if you're still treating your aesthetics position like it is just some sort of a side job or as a beauty professional.
00:18:15
Speaker
you have to change that and treat it like it is your main job and so you know this podcast we do we actually did decide in April or May I think it was the end of April or May it was actually the day that I got in the car accident that we had this conversation that morning um about treating this more like it is a job. And we wanted to do just a little smidgen of rebranding, if you will. We're really happy with the brand. We're really happy with our our messaging and all of that. But there are some things that we just want to like add in and to tweak just a little bit.
00:18:52
Speaker
and you know, have an actual intro, like all those things, about but a lot of that does include that we do have a desire to make this a job and to monetize it a little bit and to grow it and treat it like it is a real thing. And so we are going to finally take that course.
00:19:14
Speaker
share the login credential with you again. And so we're going to be doing all of that at the same time, but we didn't feel like we wanted to postpone either until those things
Collaboration and Mentorship in Beauty Industry
00:19:26
Speaker
were done. I really think we both were in a place, I know we're both in a place where we're ready to just put it out there and then just do those things as we're continuing to release.
00:19:37
Speaker
and and just jumping right back into it because I know for me that a lot of my creativity and value comes from just talking to you. Yes. I get so fired up when you and I spend time talking together. And so why not record while we're talking and sharing the value that we have and share it with our community through the podcast. That's how I feel.
00:20:02
Speaker
and um I lost my train of thought of where I was going with that. but Well, no, I think it's valuable, especially in an industry that's just changing all the time. And, you know, there's just so much going on with it. So many people having questions about it. and I don't know, just having, you know, a couple of long time estheticians who have done many things in the industry we just jump on and chat about these things and try to guide people through it the best that we can and offer any insight into, you know, very much the professional side, like the actual nitty gritty of aesthetics and being a beauty professional at the same time, all of the and personal growth that comes along with that and the spiritual growth and the energetics of business and having those conversations, I think is really valuable um during this time in the industry. And i I think our industry now more than ever is
00:21:06
Speaker
yearning for support and authentic support. And um we have a lot of estheticians and media professionals still coming into the industry where our industry is actually being flooded now more than ever. And so, you know, these aesthetic schools are pumping out estheticians at like this massive rate. And these estheticians are landing without like real support and real tools and the knowledge that they need to even get a job, you know, let alone build a career that they really love. And so that's where like my, I know my passion comes from yeah it is it's scary and it, you know, entrepreneurship in itself, it can be so lonely. And I think you and I have both been at lonely places in our career several times over again. And I don't want anybody out there to feel lonely. And so it just, it really is such a passion. I know for both of us that we I can speak for both of us when I say like, we're here as your trusted guides and your supporters and we don't know everything and we don't claim to know everything. And I think that's one of our strengths is that we're still able to show up as learners and leaders in this space. And so, yeah.
00:22:24
Speaker
Well, and I've said this before, but I think humility as a beauty professional is going to be what will make you the most successful is like having the work ethic, but also being really humble because the amount of times that you're going to change your mind and change your path and you know You really have to come out of this industry with a lot of humility and I feel like I've had to really humble myself in the last five years i'm over so many different things. um It's just like been a continual thing that I think a beauty professional who is hard-headed and thinks that you know everything already
00:23:06
Speaker
you're gonna set yourself back. And so us not knowing everything I think is really valuable because we're open to learning that and we're really humble about not knowing everything and just sharing our opinions. In fact, I can even go back through um episodes we put out and posts that I've created where I'm like, wow, if I could go back and just tweak that a little bit now, I would.
00:23:33
Speaker
Yeah. again That's just what this is. And I think that that's why I love this industry though is because it really does offer so much growth. Like it is continual growth, it's continual learning. And I made that post just a few days ago. I really don't know any other industry that offers the amount of different paths and the amount of growth that you can partake.
00:23:59
Speaker
than being a beauty professional, even if that's cosmetology. I mean, there's a million options and so many educational opportunities. And I'm not even sure. So this is kind of interesting. But when I made that post, I said, you know, even after going on 21 years, I don't know where the ceiling is. At the same time, I think the ceiling is when you truly learn how to be of true service to people. I think that that is the one and continually growing with that though too. So I think as far as there being a sailing in the industry, there really isn't as far as how good you could really get at your craft because things are always changing. There's always more for you to do. There's always different positions. There's always, always, always something.
00:24:52
Speaker
But I think that one ceiling that you could reach, like the ultimate ceiling, is really to just learn to be a true,
00:25:03
Speaker
deep service to people. But then, of course, within there, there's also no ceiling with that either. But that's just the place that I pray everybody gets to in this profession. It's not that we don't love to make money. I'm the type of person that has no problem admitting that I love to make money. um At the same time, that comes from just loving people and serving people and networking with people and creating a community and but Like you said, I think that thats something in our industry that I'm seeing more and more and more is people are like, hey, I need help. I need a community. I just want more support and business owners feeling so lonely, and whether you're a single esthetician or even the business owner of a team. And you know coming together in a community of support and knowing that you're not alone, trust me, you're not. There's millions of you.
00:26:01
Speaker
most of Most of you are going through the same struggles even when you feel so alone in your struggles.
Love and Community as Business Strategy
00:26:07
Speaker
It's actually the timeline is pretty typical probably for where you're at in your career or in your business or your practice for the struggles that you're going through right now. And so it's always fascinating to me to be like you're right on track actually these problems that you're happy are so typical and here let's let's find a way to help you in where you're at right now or your struggle that you're facing right now.
00:26:30
Speaker
um And I really love that it does come down to true service and love for others. Love is a big one, even if we like don't agree. And even if, you know, somebody's cup of tea hours, but we can still love and lower like exude love out into the community and out into the world. And it really does just like help propel, propel you.
00:26:56
Speaker
as a beauty professional and as an individual, um, so much farther. And so I really love that, that we're just like pouring love into this community. It's true. It's love and value. And I'll share something really funny. I think I told Tiffany about this when we were together last month. That was a month ago. Yeah, I know.
00:27:16
Speaker
ah lying Um, I literally, so Eminence has many different ways of measuring things as a business. Like they're very corporate that way, right? They're huge have to be business, but whatever. We have all those same structures.
00:27:35
Speaker
So I somehow am number one in the industry for what were in within our company in North America for what we would call market penetration. That just means that they have all these calculations for basically where in your exact state, where your exact territory, you should be financially with the numbers that you're bringing in.
00:28:02
Speaker
So I'm number one in the company. For that, I'm about $600,000 per year over where we would anticipate me being. And so my cute sales manager, her name's Monisha. She's one of my favorite people in the entire world. She gets cornered often by the upper management asking what my strategy is. yeah I was also in Vancouver with Eminence in July and cornered again, like, what is your strategy? How are you doing this? You guys, there's literally zero ah professional strategic
00:28:38
Speaker
Anything that happens within my territory and the way that I run my business is I lead with love only and I run my business based on more energetic practices than anything. I pray over my accounts. I pray over the people that they're selling to and people that they're bringing into their business. I literally just go in and and pinpoint what needs to be loved on within somebody's business or within the estheticians and the business owner themselves. And I just deliver on that.
00:29:16
Speaker
Um, you'd be shocked at how unorganized the back part of my business is because it's just not how I run my business. Like, in fact, having somebody travel with me, it's a little bit stressful because I actually have to be just a little bit more behind the book. I'm like, I just don't usually do things that way. I just sort of just go in and I just deliver the value that's needed. And I truly love these people and I truly love their clients, I love their business, I love them. And so that's just basically how I have and become successful. And so it's funny because when they ask me about my strategies, because I'm literally number one for this thing within the number one skincare company in the world, and I'm like, I don't even know what you're talking about.
00:30:03
Speaker
I have no idea what that means like they finally went over it and did this presentation on how they figure all of that out and I'm like it's a little bit over my head I don't really understand what you're saying entirely I sort of get the gist of it but There's no strategy here. My strategy is love and service and value and just a true passion for what I do and how much I believe in what I do, which also translates into the podcast and into when I do my retail classes, ah when we do our coaching, when we do our mastermind, like sometimes I truly show up without any plan.
00:30:46
Speaker
ah like you and I talked the day before and we do um when the mastermind starts we have a strategy that we do and we gain all the information that we need but there's also just this openness of like love and service and when you show up that way it's almost as if you're just channeling everything that comes out. It's almost just like this higher power where you kind of step aside a little bit and then everything just sort of flows through you because you're just in that open hearted space of like love and
Spirituality in Life and Business
00:31:18
Speaker
service. And so if you can run your business that way, like as a business owner, as a beauty professional, it's not that there's not nuances, but like that's just really become my number one value in my life and in my business. It's just that open heartedness.
00:31:34
Speaker
pure love and value that you're trying to create in the world. That is a good business strategy. And I think it's and not to get too esoteric, but I think that's just the direction that the world is going. Well, and I think that's kind of the point. At least that's how I feel, why we're even here on this earth.
00:31:53
Speaker
And i let's get esoteric for a second because I'm so glad you brought that up because there's it really comes back to the energy that you're allowing to flow through you, like you like you said. And I like to think of like myself as this vessel. And I pray like to just let me be a vessel for the light and the love and the healing and the energy to flow through me and to attract who needs to hear what I have to give.
00:32:20
Speaker
and and to find the people that you know are really searching and praying for the value that I can give them or that we can give them through the different you know services that we have. And it it's funny because I've always been a very spiritual person, and I've always been hesitant to share it in a public way. I've touched on it here and there, and I'll talk about seeing my prayers a little bit, and I think that I'm like blocking some energy by not allowing myself to show up as my true authentic self, and so I'm really thankful that you brought this up, Jess.
00:32:57
Speaker
And you and I have talked about this before about, you know, allowing a more spiritual aspect to come through the podcast. At least we're both bringing that to our work um anyways, but I think there's like so much room that we are an opportunity. We have to talk about it a little bit more and you and I are both, you know, very prayerful. We're both spiritual and you know, I'm the same way. I pray over my clients. I pray over the work that I do.
00:33:24
Speaker
So that I can like, you know, raise the level of vibration in the world and create this ripple effect of healing and love. You know, I want, I want that to just like go worldwide and I'm so passionate about it and I pray a lot about it and I think a lot about it. And so, um, yeah, I just, there's so much power in that. And I, again, I think it comes back to, that's probably the whole point of why we're even here on this earth is to spread love and value and healing throughout humanity.
00:33:53
Speaker
I know that for sure, for sure. There's never a question that that's exactly what we're doing here, especially during this insane time. and That's kind of the point of why we came in the first place. And, you know, it's been really interesting as both of us have been on the spiritual journey. A lot of it was kind of happening in different ways at the same time. And then our paths just sort of went like this because we both are in alignment with that whole concept and and our experience of business um really since 2020, I think is when we both just like skyrocketed. And that was when both of us were kind of going through our own spiritual awakenings, my business quadrupled because I started running my business in an entirely different way. And so did you while you were going through all of your healing as well. And that's one thing that Tiffany and I had discussed actually that same morning. So that was the morning of, it was the last day of April.
00:34:54
Speaker
And ah we were really inspired by somebody that we love and follow and read. um Her name is Jessica Zweig and she sold a previous business and than this whole new business and rebranding because she wanted more spirituality to be a part of it. And I am at a point in my life and you are too and in business where I can't not go there. we've We actually talked about this a lot when you were at the hot spring. I don't know how to not go into that. I don't know how to not go deep and into spirituality. I was even on a call yesterday with a good friend of mine and
00:35:36
Speaker
you know, at the end of the call, I was a little bit like, oh, I don't even know what value was had here other than I got to listen and be a sounding board or her for what she's going through. But then all of the sudden I was like, no, wait a second. but And I taught her how to have hard conversations with somebody else's highest self and how to, and we kind of talked about this in the mastermind group, like how to actually um
00:36:08
Speaker
really truly visualize the best possible outcome in a scenario. So I had that conversation with her and then I taught her the concept of like getting into kind of a prayerful meditative state and talking to other people's higher selves and how that can actually change the energy of your interactions and your relationship with them and the way that things transpire and And then that ends up really being the true value of the call. She was like, nobody's ever said anything to me like that before. And I was like, yeah, this is how I work. This is how I think. I don't know how to not think this way. Or, um you know, seeing people for their true inner child has been a huge thing for me too. You and I have talked about that too. Like, I don't know how to not see someone for who they were as a child.
00:37:00
Speaker
And the things that they had gone through, the way that they were raised, that's how I see people. Like I see people just at this very, very deep level. And so it's hard for me to not bring those types of things into business. And it's been interesting too, because there are a lot of beauty professional coaches and you know people are creating this these communities because there's clearly a need for it. And I stand very firm in what we have to offer due to our alignment in our spiritual nature.
00:37:33
Speaker
And the fact that that's just the direction that I feel like more and more people are awakening in many different ways, but especially spiritually. And I think there are more people that want to have these conversations and are probably just like you and I in the beginning where we're like, how do we talk about these things in business? How do we talk about these things on a podcast?
00:37:56
Speaker
The truth is I think that you just do it. And I think you just go for it because more people want it than we probably realize. And I've even noticed with the mastermind group, I think you'd agree that people are far more receptive to it. Yes. And it opens up another deeper layer layer of conversation once we open that door, which is so amazing every single time. And I just get chills even talking about it right now. And I can feel like the spirit is so strong.
00:38:24
Speaker
when those conversations open up. And I just know it's just like, it's deep knowing that like, we're we're meant to be talking about this. We're on the right path. You know, it feels vulnerable and it feels weird and it feels woo woo. And at the same time, I think there's there's power in those feelings, even though they feel uncomfortable. I really like, I'm trying to learn to lean into that uncomfortableness and let it lead me and guide me, even though it, you know, it's shaky and it's it feels like, cause you don't know how it's going to be received, but like you said, when we do open those doors with that conversation, it just brings them this deeper level. And I know that the value is so much deeper and it hits harder and it penetrates
00:39:12
Speaker
you know, that much more and then they're, you know, the people that we're having these conversations with can carry that information and utilize it how they need to in their life. So let's back up for a minute though. Will you share with our listeners that concept that you just touched on and you did such a beautiful job at sharing with it and you can do just like, you know, a short immersion. I know you kind of just shared about it, but I think, I think they need to hear it.
00:39:37
Speaker
Well, I think a lot of people are going through transition times in their careers, and a lot of people are coming up against a lot of like resistance within mostly professional relationships. is So i've I've had this discussion with people with personal relationships, but also professional relationships. So i'm when you are in turmoil in any way, in any type of relationship, I think what a lot of people maybe don't know is that and the majority of your soul resides outside of your body. There's very little of our soul that's actually encompassed in our body because your soul's like way too big to just be squosin' into this little meat suit. And so a lot of it is actually happening outside of you. Well, that's really interesting because that's why we feel other people's vibes and we give off a vibe is because most of you
00:40:31
Speaker
is actually outside of you. And then in addition to that, we all are being led by a higher self, a higher version of ourselves that just exists on a different plane, but it's here to like help us and guide us through this life. And, you know, hopefully, if we can be in tune to that, listen to that being surrender to it, then um we can get like a really good amount of guidance, and then our life will be on a really great trajectory ah for us. And so when you're in turmoil in relationships, one thing that I learned a long time ago is to, you know, either in a meditative state, or even just in like a prayerful state, you're just in a quiet space is to have a conversation with the other person's highest self. So
00:41:18
Speaker
understanding that there's a human version of somebody and then there is a soul version of somebody. And we're all one in that. And we're all a part of the source. We're all a part of a much higher, much more intelligent, unconditional loving source. And so that's how we can see just the good in everybody.
00:41:42
Speaker
But when the human part of you or the human part of that person is acting out, and there's some turmoil because of that, you can tune in and have a conversation with that soul and with that higher self version of them. And when you do that, it will actually change the energy between you two and have like a really beautiful effect on that so that you can either learn to coexist better or transition out of that relationship in a really positive way.
00:42:17
Speaker
And so there's lots of different scenarios. I've done it in personal, you know, romantic relationships before. um But often I teach this practice to people who are really struggling professionally. Like really good example is a couple of years ago, a dear friend of mine wanted to go out as a single esthetician and start doing her own thing. And it was very valid. It was definitely time.
00:42:39
Speaker
but she had a lot of trouble leaving this person. And and most people do, they're always a afraid of how that owner is going to respond, which is really valid. And I work with the owners and it is really hard on them too. And so I said, why don't you get into a meditative state and have a conversation with him on a higher, you know, deeper spiritual level? And they transitioned out of that relationship in perfect peace.
00:43:09
Speaker
yeah which is unusual. I know this person, it was unusual. Sounds like that was great, like that worked really well. And so yeah, I teach that practice when it's really, really necessary. When you're going through those transition times and there's turmoil because of it, you can just have those conversations on a different level. And it does wonders for the outcome of that situation. And if you're having a hard time,
00:43:38
Speaker
getting in tune with having that higher conversation, like your ego is in the way you can call on your higher self as well. And even if you have to like write it down, and like you mentioned earlier, like truly envision the best possible outcome and your mind is going to go, there's no way in heck that that's going to happen.
Mastermind Group and Personal Growth
00:43:57
Speaker
It's going to come up with a million different reasons for why it won't work.
00:44:00
Speaker
You have to just kind of go crazy and go out on a whim and with a little bit of faith and just envision it and be like, what's the best possible outcome for both parties? Let's just sit in that and just daydream about it for a minute. Write it down if you need to. and I think you like, when, if you try this practice, you would be so surprised at how well it actually works because it does, it raises the vibration and then your souls are actually working together to create ah but the best possible outcome for both of you. And that's the goal, right? When you're in like this hard space or you're in some turmoil, especially with another person, like if you're coming from a place of love and
00:44:45
Speaker
light and healing, then you do want the best possible outcome for the other party as well. Like your soul wants that. Even if you hate that person, you really do. And so it really is such a powerful practice. Thank you for sharing that. Yeah, you're welcome. Thanks.
00:45:05
Speaker
because we got the vibes going. and So I have about 20 minutes before I have to jump off. So what we wanted to do today is also just talk about the offerings that we have going on, what we have to bring you guys right now as far as value. So I thought we could start with just touching on our masterminds because we're actually starting our wait list for 2025.
00:45:30
Speaker
yeah Yeah, so we have a new group going. Starting January, that group um typically goes either through May or early June. And right now we're not signing anybody up per se, but we're just creating the waiting list. And so if anybody wants to get on that list, just simply send us a DM that you would like more information when we are ready to put that information out there. so I probably won't start sharing that information for until probably next weekend, we'll just package that up really pretty, and then start sending that out. And so anybody who's interested in getting on that waiting list, we're creating that right now. And our groups typically bit typically fill up pretty quickly. And so if it's even just like a little angling that this might be for you, shoot us a DM so we can at least
00:46:20
Speaker
put you on the list so that when we do release it, we can get you that information. And then you can really make an informed decision on if the timing is right for you or not. Yeah. Yeah. We're with them. Oh my gosh. Our current group. I mean, every group, this is the second group I've been a part of.
00:46:40
Speaker
And, but our current group is biting high. Yeah, it's different. Every group is amazing. They're all just different because it's a different group of people. And so there's always going to be a little bit of a different like vibe and dynamic to it, but they're all really incredible.
00:46:56
Speaker
And without going into too much detail, maybe that's what we can talk about next time and just go into more detail about our mastermind. But the whole basis of what a mastermind is, is just a group of professionals coming together to support each other and to work together to increase professionally and personally. And with this group, we we do talk a lot about spirituality. we We let people opt into that or not, which we'll talk about next time when we talk more about it, but but it is a really magical thing. And and there's many and groups, there's many pages, like Tiffany has created an Esthetician community, but at the same time, it's, I think the magic of the mastermind is that there's about six of you.
00:47:43
Speaker
yeah Um, it's like a small intimate container that is cohesive for a few months. Yes. If that makes sense. Yeah, it's small and it's intimate and it has a plan and a schedule. Like we, we do have, you know, a workbook that you, you go through and we also meet each group member where they're at in their business and magically.
00:48:15
Speaker
everybody in each group kind of aligns. It's weird. I can't even explain it. I can. I really can. The group that we have right now, they're kind of all weirdly in the same spot. Um, even if they're not in the same life timeline as their business, they're still in the same struggles, which has been really cool. And so I love that the most about our mastermind is we have a plan in place and we have real valuable tools and resources that we share. And at the same time, it's really just like helping support them where they're at right now. Yeah. Yeah. So yeah, i I do think that that was like the perfect way to verbalize that is that it's different than just joining like ah ah a group or like a community or a membership, which is really valuable, but it's just like six of you together every other week.
00:49:06
Speaker
And so you form a different bond and very, very safe relationship there. Yes. Yeah. And a lot of, we have two, two group members that are repeats too. Yeah. two yeah two Um, and so, you know, for some it's a space that they continue to join the mastermind and be a part of for however long they need to. And so.
00:49:31
Speaker
Yeah, it's my favorite thing. Aside from the podcast, it really is my favorite thing. No, it's crazy. You know, I love my work with Eminence. I risked everything and started my life over twice to be where I'm at. Like, don't get me wrong. I really, really love it. But it's just a different level of love and passion, this mastermind and this podcast. It's a whole different thing. I think because that's where where our calling is right now.
00:49:58
Speaker
Yeah. Yeah. Yeah. So then in addition to that, we do one on one coaching. i apologize Very similar structure. It's just with us three. So it's you, me, Tiffany, um you do go through the whole discovery, you know, workbook process. And then that just it it lets it's something that I designed.
00:50:21
Speaker
about a year and a half ago that just lets us know where you're at, where you want to go, so that we know how to step in and get you there essentially. And so we do that same thing and then it's a three-month commitment to work with us. You can work with us for as long as you want. We just ask for a three-month commitment because that allows us to make sure that we're seeing the progress that we're looking for and you can do monthly or bi-monthly. You actually save money to do bi-monthly and um We love that too, actually. We love that equally as much. So I would say it's our mastermind or one-on-one coaching and our podcast that we are just pretty crazy about. And the one-on-one coaching is really for anybody who may be the mastermind schedule doesn't fit and or for somebody who really just wants a more personal one-on-one um approach and the either one is great.
Educational Offerings and Personalization
00:51:16
Speaker
Like we love both. And like you said, they really kind of follow each other.
00:51:21
Speaker
We were just meeting with you one-on-one, which is really valuable. It's a lot more intimate. It's a lot more, you know, just very, very individualized attention. In fact, there was um one person who did last fall winter mastermind who then we'd been doing one-on-one coaching with her. Cause she was like, that was amazing. Like imagine if it was just us intimately, just us three. And, and we had a lot of success doing that with her. And that was really fun. So. We're actually always taking signups for that just because the way that our schedules are. And so if you're interested in something like that, just DM us and we can send you that information. We'll give you our credentials that before we wrap up too so you can find us if you're a new listener here. So keep listening. We're going to give you that here in just a second. Tell us about your retail sales course. You've you've restructured a little bit.
00:52:16
Speaker
I'm all over the place of it. and Tiffany and I have talked about this, but my original intention was to create an online course. I was really passionate about it. I even signed up for like Amy Porterfield's boot camp and everything. and then Honestly, I'm in love with doing this one-on-one virtually with people. and it's because Again, like I don't know how to not do deep work with you. And I feel like that is where most of my value comes from. It's like not just the information, but how I can see you and work with you as an individual on like a professional, personal, and spiritual level. And so having that one-on-one time has just been so valuable that
00:53:03
Speaker
I'm really hesitated to turn it into an online course and so at this time I really let go of turning that into an online course and I'm just going to stick with offering this one-on-one virtually for a while.
00:53:17
Speaker
while I play around with that in my mind, because I think it's just more aligned with who I am and what I really have to offer, um rather than just like, most people don't finish courses anyways, and what I want to offer in that course is incredibly valuable. It's not just retail sales, it's like a lot of other things. And so I'm i'm just playing around with that right now and sort of changing my trajectory and my thoughts about that. and it will probably end up that I just have like a booking site. You know what I mean? So that you can just book the times that I have available to do that with me because turning it into an online course is going to be missing a lot of the actual value that I have to offer. So, so interesting. I don't think I've shared this with you yet. So I have my online, Brazilian wax masterclass. It's an online course. I created it a year ago and, um, interestingly enough, I feel the same way.
00:54:14
Speaker
Yeah, we haven't talked about that, but I could see that. Yeah. That I really, cause I taught, I teach Brazilian waxing. It's a passion of mine. And, um, I taught a lot of Brazilian wax courses in person. And then I created the, you know, that field, that fire to create this online course so that people around the country.
00:54:34
Speaker
can have access to to my method and my education. And then it really kind of clicked with me I think last month that I'm missing that one-on-one part of it because I love that so much. And there's so much while there's value in the online course and it covers everything that I would go over in person. There's just that missing piece that for me that I just like love that hands-on and it kind of just like puts everything together when we can train together.
00:55:03
Speaker
in person. And so I've kind of restructured mine as well. I still have the online masterclass. And, you know, anybody can take it who's licensed or a current student. But I've also pivoted a little bit and added um ah basically a mastery program. So you get you have access to the online course, everything that's in it. And if you then after you take the online course, then you get a one on one, you know, day of training with me.
00:55:32
Speaker
And so for right now, I am just offering where I can travel in Idaho, but anybody from around the country, around the world can come and take the course from me here in Salmon. So that's kind of just so interesting that you and I have both realized that in different ways. Like I kind of did it backwards and you kind of did it before you, you realized it before you built your online course. And it just comes back to like the value and the connection part. Like for me, it's the connection and the community part, like,
00:56:02
Speaker
That's where my love lives is that true connection. And again, it's not to say that you can't have that in just by taking an online course. um But there's just, there's just so much more value and it's just like, I want to work with you one on one and I want to talk to you face to face and I think there was just that disconnect for me personally there. So those are my offers right now. And then I also have the Esthetician's community and that's my membership. And Jess is in there too. And it's just a really... I actually need you to resend me that invite. I went to go do it last night and it was at the meeting. My website post is very finicky. If you don't like do it within 90 seconds, then you're out. So I'll resend it.
Professional Branding and Gratitude
00:56:49
Speaker
And it the Esthetician's community, it's brand new. um And again, for me, it just comes back to like community. Community is just a word that is just hounding in my head over and over and over. And when I think about like the work that I'm doing and the things I want to create, that's just something that just keeps coming up. And so the Esthetician's community, it's a membership and you just get like access to us for a really, really great prize. And we have one community and member in there, just one shout out to Ashley from Virginia. Thank you for being there. and i
00:57:23
Speaker
really proud of her already and um we're working together. And so if that's something that, you know, we have a lot of different levels that you can work with us at. And that's kind of what I love about all of the different offers that we have. um And so that's something that, you know, if you're interested in, you can just visit the website and it'll take you there as well. I love that.
00:57:47
Speaker
I guess I should tell you the website. yeah So if you want to learn more about any of my offers, you can go to sweetcheeksuniversity.com or you can find me on Instagram at sweetcheeksuniversity. I still don't have a website.
00:58:05
Speaker
Obviously, you're doing fine with that one. I'm doing all right without it. But I do really want one. I did my photo shoot finally, because that was not your headshot. Oh, I literally all of my headshots. Yeah, well, I did a whole branding photo shoot.
00:58:24
Speaker
um And that was really my hang up is that a lot of my head shots and a lot of photo shoots that I've done. We're pretty outdated. And so I was kind of waiting for that to finish building out my website. So I actually finally did that last weekend. ah So that I can move forward with just at least putting a little something something together so that we can start building like our email list and find it. So a lot of the DMS we got are people like, I want to work with you or I want to work with you and Tiffany, but I don't really know where to start. So you can do that DMS and we'll send you those options, but pretty soon we'll have websites.
00:58:59
Speaker
yeah I'll have my website. Tiffany has a great website. Eventually, we'll have a beyond aesthetics website. Well, I mean, it's just it's always a work in progress, you guys and just running businesses. Yeah.
00:59:13
Speaker
and tookly
00:59:17
Speaker
Branding though, I'm so that inspires me to do a branding shoot for me too, because it's time and I think I talked about this on Instagram a little bit last week, the value of having a branding photo shoot so that you have that content to share. So truly, even if you're not a business owner, even if you're just an aesthetician working for somebody else or a you know cosmetologist,
00:59:40
Speaker
even a student and that's like, you know, where you're going to get, get some professional head shots of yourself. So important. And I think it needs to be done at least once a year. Yeah, absolutely. Just trade with somebody. Yeah. Heck yeah. um Like trade with somebody, find a friend. It doesn't have to be anything crazy, but having those shots so that people can get to know you, I think is really, really, really valuable. And so you have something that you feel confident and pretty,
01:00:08
Speaker
so that you can share, I think that's valuable too. Yeah. Yeah. Well, that's amazing. So that's what we're doing. But yeah, I think right now for the most part, like feel free to just send us a DM and ask us what's going to be the best fit for you and we'll have a conversation. We can always jump on a call with you too. And our that would be complimentary. Like if we just need to figure out where you're at for sure.
01:00:35
Speaker
what um You can find us at Beyond Aesthetics podcast too on Instagram. That's another way to reach us. And then just share your handle as well. Mine is just at the underscore SD, E-S-T-H-I underscore coach. and The SD coach is the easiest way to DM me about the coaching and the retail classes for sure. Yeah. Yay. Okay. Well, thank you guys so much for joining us. Like literally,
01:01:05
Speaker
I've just been excited about this all weekend and we're so grateful and grateful for those of you who have tuned in even as we have been MIA and you can expect to continue to hear from us weekly and stay updated on all things. If you guys have anything in particular that you want us to cover to talk about, just let us know. And our DMs just say, hey, I want you guys to talk about this or what do you guys think about this? And we would love to do that.
01:01:34
Speaker
Thank you guys. We love you a lot. Thank you. We love you. We believe in you. I have a sign off. Oh, you do. We almost forgot. I have a sign off and it is have pretty dreams. I'll just re-explain it real quick. I was actually thinking about it last night. So I have this tattoo right here. It says have pretty dreams in French. um My grandma that passed away in March of 2023, she used to say this instead of saying like good night or goodbye, she would say have pretty dreams. And then my brother speaks French. So that's just kind of how I am
01:02:11
Speaker
carry both of that that with me. But I also believe that life is a dream, which is a whole other subject. So another episode. Yeah, we're just creating that ourselves. And so all of that to me is just so encompassing. And I love it so much. So that is our our sign off for our podcast. I almost forgot. you remember yeah so Have pretty dreams. We'll see you guys in the next episode. Bye guys.