Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Trust The Pivot: The Sacred Art Of Starting Over With Erin Malinski
123 Plays21 days ago
In this powerful episode, we sit down with esthetician and business owner Erin Malinski to talk about what it really means to start over—by choice. After building a successful business, Erin made the bold decision to relocate and begin again in a brand-new market. What followed was a deeply transformative journey that challenged her identity, refined her priorities, and reconnected her to her purpose.
Erin shares the behind-the-scenes emotional and strategic shifts she experienced, what she learned about trusting herself through transition, and how choosing alignment over attachment can open the door to more freedom, clarity, and growth. If you’re in a season of change, this episode will remind you that starting over isn’t failure—it’s often the beginning of your most aligned chapter.
You can find Erin on Instagram @lpsskinstudio
Find us:
@thebeyondesthetics
@sweetcheeksuniversity www.sweetcheeksuniversity.com
@the_esthi_coach
hello@beyondestheticscoaching.com
Recommended
Transcript
Introduction to Beyond Aesthetics Podcast
00:00:03
Speaker
Hi, everybody. Welcome to the Beyond Aesthetics podcast. We are so happy you're here. And this podcast is where we dive deep into the journey of estheticians who aspire to grow not just professionally, but personally and spiritually.
00:00:19
Speaker
This is a space where the art of aesthetics meets the soul and the power of community fuels transformation. Whether you're looking to elevate your skills, expand your mindset, or align your career with your deeper purpose, you are in the right place.
00:00:33
Speaker
Join us as we explore stories, strategies, and insights that go beyond the surface because growth happens from the inside out. This is Beyond aesthetics, let's grow together.
Meet the Guest: Erin Malinsky
00:00:45
Speaker
And I am your host, Tiffany Orr from Sweet Cheeks University.
00:00:49
Speaker
And I'm your other host, Jessica Peterson from Aspire Beauty Collective. And we have such a fun episode for you guys today We have been looking forward to this for quite some time now.
00:01:00
Speaker
We have a super special guest and such a special friend joining us today. And her name is Erin Malinsky. She's the owner of LPS Skin Studio in Barrie, Ontario.
00:01:13
Speaker
And we've been friends for a little while and she has gone through some really awesome, just amazing transformations lately. And so we're really excited to bring her to the podcast and do a deep dive on that.
Erin's Business Journey and Challenges
00:01:27
Speaker
So basically, Erin's story, I'll just give you guys a real brief um intro into why we wanted Erin on the podcast. So we have been following each other, friends, for probably five, if not more than that, years now, and Erin has just relocated and restarted her business very, very recently. So she had a very thriving business where she was previously. And then she i picked up, she moved and she restarted her business. And so the reason why I thought it would be just so valuable to have her and to share her story it's because I think that we all go through a phase where we say, if we could start over, if we could do this over again,
00:02:16
Speaker
And what would we do differently? And so as I watched Erin go through this journey, i thought, i can't wait to get her on the podcast and to just share the story with everybody.
00:02:27
Speaker
Because I think she just is going to have so many absolutely incredible invites or um insights. And there's really just so many things, Erin, that I admire so much
Branding and Authenticity
00:02:39
Speaker
about you. i mean, not i obviously, your story and the change and the transformation of your business and You know, starting over again, of course, but just you as a person are, I think, besides Tiffany, honestly, one of the most authentic people.
00:02:54
Speaker
I just feel like, you know, on social media and because we also have our own personal conversations on the side. You just are ah so authentic and so down to earth and not afraid to show up and to be who you are. And I also think that your branding is just incredible. You've done such an amazing job.
00:03:16
Speaker
And so, yeah, there's so many amazing things that I really admire about you. And we're so grateful to have you. So i do have a quick question before we get started. the LPS the Skin is Studio, what does this stand for?
00:03:32
Speaker
So it's French for le petit spa, which means the little spa in English. My background, so I'm actually fluently French. It was my first language. My mom's French. My dad's English and Polish.
00:03:47
Speaker
So I didn't really start speaking English till I guess I like went to school. Like i i was, my mom taught me how to like translate to my dad words. But yeah, like I had a really hard time with like the in English language. like go I still do. That is so awesome. Yeah, so.
00:04:05
Speaker
i so I love to hear
Career Beginnings in Aesthetics
00:04:09
Speaker
that. I'm actually obsessed with French myself. ah My brother started speaking French when he when I was a junior in high school. And ever since then, I've been so enamored with that language. So I love I love hearing that about you. That is so cool.
00:04:25
Speaker
um So let's go ahead and just start diving into everything. And, you know, we'll just go through questions and then We can't wait to hear what you have to share with everybody.
00:04:36
Speaker
Let's get started with your background. So tell us how long you have been an esthetician and then what was your first experience as an esthetician or did you immediately go out on your own? Like take us back to what that looked like.
00:04:50
Speaker
I think I've been an esthetician for like 15 years. I think, let me just do a quick calculation here. i'm like, Yeah, so like 13. So I'm going on like 14 this year. So at 14 years, um, I finished my sort of certification at like the French college.
00:05:13
Speaker
Um, and then I had to do like a placement and where I did my placement, I got a job and that was with a naturopath. Um, so she actually had a spa. So her practice was upstairs. She owned a spa downstairs and she had eminence. So that's how it all kind of came together.
00:05:34
Speaker
um I felt like when i went to school, it was still like the world was very like either you go aesthetics or you go medical, like there was no in between.
00:05:47
Speaker
So for me to like work with a naturopath was very, very different. And I think that's what kind of like opened my eyes to the whole like holistic world because it wasn't really talked about.
00:06:01
Speaker
was kind of like very like witchy. in a sense. um And facials were still looked at as like more of like a luxury treatment and not like a necessity.
Career Transitions and Mentorship
00:06:11
Speaker
so yeah, like did all the same, like a lot of pedicures and that kind of stuff. I did like the odd end of facials, but I was just so fascinated with eminence from the get go.
00:06:23
Speaker
um And I just like, yeah, researched it. Like I was like going to school to like do an exam on them or something.
00:06:32
Speaker
That's awesome. No, it's so awesome to hear. And, you know, I feel like i so many of us who have been in the industry for a long time, like all three of us who are here today, and anyone who's listening who's been around for a long time can probably go back to those years you I mean, facials were definitely very luxurious, you know, it was just, I don't know, something that people only did if they were like lucky and had extra money or something that was just so different. And it's such a cool
00:07:06
Speaker
transitioned to be. And now I'm sure that you guys are looking at it like, wow, skincare is normal. You know what I mean? Getting facials is normal and it's a necessity. And, you know, most people do it and most people have a skincare routine or want a skincare routine. And it's been so fun to just watch that change happen in the industry. But in addition, you talking about you're either medical or you're doing facials.
00:07:34
Speaker
Yeah. i believe learn That's really how it was. It was. I remember like, that's exactly how they said in school. It was like, you know, either you stick down like just like the plain Jane, you know, aesthetic world where it's like mainly like pedicures and manicures and all that kind of stuff. Or you dive a little bit deeper and you go and you take like your medical certification and you do like the lasers and all that. And yeah, the reason why I got the job that I did was because one of my teachers was
00:08:05
Speaker
was going off on her own and she worked at the spa that I got a job at so she pretty much trained me to be her replacement so that when I went in I was exactly what they needed and what she was um so yeah I had it was it was like a good it just like worked out really well how long were you at that spa for and how long until it took you to like adopt that mindset to go out on your own So I kind of went a little bit everywhere. So I did, I think I was with her for about a year and a half.
00:08:42
Speaker
But after a year of being with her, I actually left and went back to school for fashion um down in Toronto. um I only, I think I was only there for like a couple of months until I like went back home.
00:08:58
Speaker
because I was like, I can't, I don't want to do this. um I also, I think I was just older, like I was already, i don't know, like, in my 20s. So like to go back to school, but I already had like my whole life was in Sudbury, like that's my hometown.
00:09:14
Speaker
So yeah, I went back and I like asked for my job back and she gave it back because it hadn't been replaced. but So I worked with her for another, I think, six months, maybe to a year. And then i ended up getting a job with a foot doctor and helped her open up a spa.
00:09:36
Speaker
And I was with her for, i want to say like maybe another two years. And then i ended up taking a break um because I was just contemplating what I wanted to do.
00:09:49
Speaker
with my life. I also, while I was also a, um, esthetician, I was also a full-time lifeguard and swim instructor for the city. So I just was doing both. And I was like, was contemplating like, do i do this for the rest of my life or do I just like settle down with the city? Because it was like such a good paying job and I had benefits and all like the perks, you know, that we don't really have.
00:10:14
Speaker
So yeah, I kind of took a break and I started working. My brother actually reached out to me. He's like a friend of mine opened up a kid's spa and she's looking for an esthetician to do the moms.
00:10:26
Speaker
You should go apply. so I went and I got the job and then she asked me what I wanted to do long term. And I told her, I'm like, I think I want to own my own.
00:10:37
Speaker
So she was really kind of like my, one of my mentors, poce cause she built me a room like in her, in like the kid's spa that was a franchise and allowed me to get started and kind of like get my toes wet a little bit.
00:10:53
Speaker
and that's where LPS got started, was in there. That's amazing. Especially that she helped you curate your vision along the way.
00:11:05
Speaker
was part of that. Yeah, she was, honestly, she was great. Like, she knew, obviously, like, I wasn't going to working there forever. But it was just so nice to, like, have someone show me the ropes of, like, owning a business and kind of just helping me through it and it not being old on me right at the start.
00:11:25
Speaker
um So, yeah, i did that for, I want to say, maybe close to a year until it got a little bit busy. And then I just landed – on this spot that was inside like a hair studio. it was a brand new studio.
00:11:42
Speaker
And she started becoming my hairdresser. And then I started renting my ah room from her. And that's where LPS stayed for six years until I moved to Bury.
00:11:55
Speaker
i do have a question. When you were on like those two pathways of like, um do I stay with the city? Or do I go all in on this career where there's a lot of unknowns? Was there a point where you just had to take a leap or did you just kind of like, no, was like your inner guidance just kind of opportunities kept coming or was it like this actual decision that you had to make somewhere?
00:12:18
Speaker
I think it was a decision. Like I held on to being a lifeguard for nine years. Like that was something I worked towards as like, since I was a kid, um, I actually took a break from aesthetics for a while because there was just like a pretty big falling out after I worked for the foot doctor.
00:12:35
Speaker
um and it just put a really sour taste in my mouth about the industry. And I was like, I just don't know if I wanted to even be part of this industry anymore. So I actually, I didn't work in aesthetics, I would say for almost six months.
00:12:49
Speaker
And yeah, that's where I really contemplated like, do I go back? And then that's where that opportunity came with like the kids spa. And I kind of was just like, well, you know what? I'm like, I can work with kids, like that's fine.
00:13:01
Speaker
And then it just like, stumbled into something else. And then when I had my business in the hair salon studio, that's where I made the call of just fully making it about um the spa and nothing else.
00:13:17
Speaker
And so you literally did go all in. And that's probably around the time where we started, where we got to know you and you started showing up on social media. Yeah. Yeah. If I had get. Yeah. That's when I would have, because I remember telling my ex, I was like, I think I want to,
00:13:33
Speaker
I only liked facials. Like, I mean, I did, i worked with foot doctor, right? So all I did was pedicures and stuff like that. So it got to a point where i was like, I really just want to see, I can't do this anymore.
00:13:44
Speaker
and i remember telling my ex, I was like, I think I just want to open up a spa that's just skincare. And he kind of looked at me he was just like, are you sure? and I was like, yeah, like, I just want to do facials. He's like, but are you going to be busy? And I was like, yeah, because I want to be the best.
00:14:00
Speaker
Yeah. Ooh. Yeah. And I just knew that there was nothing else in my hometown that had that. Like it was just day spas, right? Day spas, medical spas. But there was not just like a skincare bar.
00:14:14
Speaker
and I was like, I want to be the place where people come to learn about skincare. Like I want to help people. So yeah, that was just kind of like what Fuel did. And then I had to let go of being a lifeguard because I mean, I was doing both and I was...
00:14:29
Speaker
Like I was working from like nine to three and then three to nine every single day. I had one day off. So I was like, I can't do this anymore. So yeah, just was like, you know, it's time to just put all my eggs in one basket and see what happens. And yeah.
00:14:47
Speaker
Wow. That's amazing. so amazing I just have chills that's so cool because we've never had that conversation before so and we love to learn about people's backgrounds too we're like tell us everything what did that decision look like how long you you like all the things thank you it's funny because you don't really like talk you don't talk about it often right so when you actually start talking about you're like wow i actually did all that I know and know it's so true it's so true and it is a but its oh true and it is huge decision to then just start your own thing and you know trust and hope that everything works out and I mean it probably was a little bit of a combination between like that there was the opportunities a decision was made and at the same time you wanting to be the best kind of says that it was also a calling that was there and you were just heeding that calling and it
00:15:44
Speaker
aligned so perfectly so thank you so much for sharing all of that I mean so you're in this location for you said about six years right yeah so yeah six years i moved um at the end so I'm gonna be in Barry now for two years at the end of October so that went by eight this year yeah so I grew my business in Sudbury for six years um and then yeah And then you completely kind of started over.
00:16:14
Speaker
Right. I was like, you know what? Let's do it again.
00:16:20
Speaker
Let's do it again. Yeah. I mean, okay. So your business prior, you were fully booked. Yeah, you're doing extremely well. Did you feel like you were kind of a well oiled machine? Everything was going amazing. i mean, how do you feel about how your business really was going before you picked up? And I know it it did really well. Like I think being inside the hair studio was really good because I was getting my hair done there.
00:16:50
Speaker
I had made sure that all the girls had had facials so they could like talk to their clients about it. i was there. um So I got like ah a lot of cross promotion. I got a lot of their clients.
00:17:02
Speaker
And I don't even know. remember I made like I did like a sale. and I feel like after that sale, i just... it took off like I I so not I wasn't not busy um and then I just remember I think it was like in 2017 or 2018 I was like I think I need to shut my books down like I don't think I can take new clients anymore which was a really hard call for me to make because where do you draw like I was trying to see if anyone else was going through this because I'm like but it was just it was getting really hard for my regulars
00:17:37
Speaker
to to get
Navigating High Demand and COVID Impact
00:17:38
Speaker
in. and I didn't want that. um Because I'm like, they've been with me since, you know, the beginning. So I'm like, that's not really fair. um so yeah, I just remember, I came back from Florida, and i I made the call to just, I couldn't take any new clients. um So I started like a waitlist, if I could take new clients,
00:18:01
Speaker
And then I don't remember when it was, but i actually ended up closing like the wait list and just saying there was no point of putting yourself on it because I probably would never get to you, um which was really awful.
00:18:14
Speaker
ah Like I felt really bad. But so then I turned it into like, um, skin consults. So anyone that was on the wait list, if they want to come in for a skin consult, I would do that with them.
00:18:26
Speaker
And I could guide them through skincare in a different way. Like I couldn't physically do facials on them, but at least I could like get them started on, you know, a proper routine or whatever they needed. And i told them like they could, they were now my clients in a different way. So they had access to me at any time they wanted.
00:18:45
Speaker
So. How did that your business did that? aspect of the business grow itself? Pardon? How did that particular aspect of your business serve you and your business? Like, did that really grow your retail sales? Did it really grow?
00:19:02
Speaker
well yeah and feel like honestly COVID grew um a lot of my business sales because during COVID obviously we couldn't work. We were, um yeah, it was, I didn't work for almost, I think like a total, I think it altogether, like two years I was shut down.
00:19:19
Speaker
um And I just did deliveries. I offered, you know, home deliveries. I was out twice a week delivering, um shipping things out. I think that really grew my business because everyone knew like, you know, I, I went twice a week, I would come to your house, drop it off.
00:19:39
Speaker
where they could come to mine and pick it up, whatever they wanted. So that really grew the sales. And then I was doing virtual consultations and like that really snowballed into a lot of things. So yeah, COVID was obviously like a really hard time, but I think there was like silver lining in it when it came to like our industry, we really had to pivot and however you pivoted kind of just helped your business grow a little bit.
00:20:06
Speaker
Absolutely. Yeah. So, okay. So walk us through your transition when you decided to start over and how that felt and how that kind of went.
00:20:18
Speaker
Yeah. So how, like Jessica said, so I was fully booked.
Relocating and Building a New Client Base
00:20:22
Speaker
um I, as as long as I can remember being like two, three months booked, study and like I didn't I had like as soon as I opened my books I didn't even have like a i don't think I had like a booking system at this point like I was doing pen and paper so like they knew i would announce like my booking would open um like Sunday at 8 a.m. I sat down with my like calendar and i just looked at my phone it was just like like people just messaged. I remember this. Where do you post? Yeah, it was wild. I would do this like, you know, and I was like, I love this. It was like a challenge for me. I was like, how many people can I get in? And first it was like, okay, I was booked within 24 hours. And I was like, I was booked within 12 hours. And was like, booked.
00:21:03
Speaker
It was just like a game. Like, I was like, this is so like, cool. Like, um but then obviously it just got to be like a a lot. So I did a booking system, but yeah, I did that for a long time. so um having that and not knowing anything else and then moving and becoming nobody was really hard like it was really hard So, okay, you moved.
00:21:31
Speaker
Tell us what you did. Did you open up your own? Yeah, so i before I moved, I did pop-ups here Barrie the summer.
00:21:42
Speaker
So every other week in, I think I did June, July, and August. Every other week I came here. um And I opened my books just to to feel it out to see if it was like something of interest.
00:21:57
Speaker
And also to just kind of slowly maybe build a clientele. Because I was like, even if I don't make this move, maybe I can keep this going and have clientele somewhere else.
00:22:07
Speaker
And do pop up because I did know a few people in Barry, but not enough. So I did that. It went over well. And then By the end of October, i moved and I think I started working like November 4th, we'll just say.
00:22:25
Speaker
and I just remember being like, being going from like completely booked to maybe having like a couple people that week. And I was like mortified. I was so upset. It's like, why isn't anyone booking with me? That's very interesting.
00:22:43
Speaker
Yeah. So what did you do? I just posted a lot. I posted like, I just posted a lot. Cause I didn't, I didn't know what this free time was. I never had free time before.
00:22:57
Speaker
so I just like, I had all this time to like make reels and do stories and like, just like do things. And I never had that before. So i just took the opportunity and I just started posting everything and anything I could do, like mixes, what I was doing, you know,
00:23:17
Speaker
whatever and then I started doing like I had a really hard time posting my schedule like my availabilities because I had never done that before I never had that opportunity because it was like if I had a cancellation I had a you know a wait list I just like picked the person off the wait list but I remember like posting it and like seeing all my the times that I had available. And I felt almost ashamed, which was like really sad to say, and it sounds really bad out loud, but I felt a ashamed because I was like, Oh my God, I'm like, I'm, I'm failing. Yeah.
00:23:54
Speaker
so talking yeah Yeah. Because, and it was like moving, moving and restarting was definitely a blow to the ego. will say like it, it hit me off my high horse and maybe that's what I needed. Maybe that's why I like came here and,
00:24:10
Speaker
redid it. But yeah, it was like, holy man, I went from being someone so I felt like I was nobody, which was really, actually really hard.
00:24:22
Speaker
So let's go back to the original business for a second. Yeah. Out of curiosity, because then I want to talk about moving forward, of course, and, and like, okay, so with the original business, what do you feel like made you so successful, like to close to close your books and also have to close your waitlist is crazy.
00:24:46
Speaker
So how do you feel like that happened for you? Like, what do you feel like you do differently that people are on your books
Client Relationships and Industry Inspiration
00:24:55
Speaker
all the time? And if they're not on your books, they're on the waitlist. And if they're on the waitlist, then all of a sudden they're console clients like Erin, that's amazing. So what was that?
00:25:08
Speaker
I think so Sudbury is a pretty small town. Everyone kind of knows everyone somehow. So I think one, everyone kind of having that, my God, do you go? Cause I think what it is, there wasn't any place like that. So from my understanding, what I was gathering from what clients were saying were a lot of people were being like, Oh my God, do you go to this place? Do you get to go to this place? I want to go to this place. Like it was like the it place to be. I also think like,
00:25:37
Speaker
I think I'm a good time. actually think I'm like, I try with my clients to be like, I treat them like they're my best friends. And I think that's just like really important to have that kind of relationship with your clients, even though you can have boundaries, but I want them to feel like, you know, I truly care for them and what they're going through. And, you know, you see your clients through a lot.
00:26:00
Speaker
um So I think there's that aspect, but I know like back when I was, 18 and I went to my first trade show and I saw my first eminence um masterclass with Bulldajar.
00:26:15
Speaker
i remember looking at my teacher and I was like, I'm going to be him. i want to be him. Because like his techniques were like next and other, no one can do what he does.
00:26:27
Speaker
You know what I mean? And she looked at me and she was just like, yeah. And I was like, yeah, that is like my goal. I want to be him. I want to be as good as him. And I want to provide something to that caliber.
00:26:39
Speaker
And I think that was a fire that got me through. And I think with all my extra training with like, you know, Eminence has specific training, um getting to work with a naturopath who had a massage therapists and her allowing the massage therapist to work with us and train us and getting like that extra I guess like those extra techniques, I think really just set us apart.
Work-Life Balance and Business Adaptation
00:27:06
Speaker
Amazing. Okay. Because it's been told, I've been told a few times like that I should be a massage therapist. yeah And I'm just like, I mean, if I would have known that maybe I would have done a different career, but then I'm like, it's not that long of a career. So I'd rather just play with faces. Yeah.
00:27:24
Speaker
Yeah, no, I definitely agree with that. Okay. So we have a really good picture of the original business, you know, how successful it was, you know, the many reasons why it was so successful.
00:27:37
Speaker
So then as we're starting over, i mean, like literally what happens when everything's going well and we still choose to start over and now we've started over and it's a huge hit to your ego.
00:27:50
Speaker
Everything is really different. I'm sure that there's thoughts like, okay, how do I pick up what I was doing there and bring it here? Like what stays and what goes types of thoughts like that. So,
00:28:04
Speaker
um
00:28:07
Speaker
We know how that felt for you, but how do you approach building your business in a new way now? Like, was that your goal to like, Hey, I'm going to do everything that I did there and just pick it up. And then were you able to do that? Or did we have to do things differently because we're in a different place?
00:28:28
Speaker
I think I had to do things a little bit differently. Like I knew i was unique in my own way for what I offered. I also like, I'm always someone that's scanning what other like people are doing. I go get treatments from other places to see what they have to offer.
00:28:45
Speaker
I want to know, you know, what makes them, you know, I want, I want to know what's out there. Um, so I knew coming to Barry is very similar to Sudbury. It's just bigger, bigger, more people, more things. so there's just more spas, right? More people are offering things.
00:29:03
Speaker
Um, but I still was like, I want to still be the it plays for just skincare. Like I'm not gonna like start doing anything else. I just want to do skincare still.
00:29:14
Speaker
But then i felt like when I moved, I was able to, I was able to do things that I wasn't quite able to do back home. So I started doing like promos. Like I wasn't, I never did promos before. The only promos I ever ran were probably like a close to Christmas special, a birthday, give a birthday sale. And then, you know, our gift with purchase, something like that, you know?
00:29:39
Speaker
But I was like, I kept seeing promos going around. i was like, no, why don't we do this? Why don't we try this, you know, and do something different and like try different things.
00:29:50
Speaker
um I have someone that works with me. Like she's pretty much like my, media girl she helps me with like my website she does everything that way so thank god for her because we were able to really like you know brainstorm different ideas to get me going you know start boosting like my google like you know promote google promote instagram things like just really really utilize social media as best as we could just to get like the word out there or like my name out there and then also i just find like word of mouth is
00:30:26
Speaker
still the best format when our with our business so having like my best friend live here and she was she has a pretty well like good business here you know having her talk about me on her social media and getting people from her and then you know slowly slowly it just like trickled down where like you know you start getting you know people that are maybe like photographers that are coming and then they're talking about you and like it's just reaching more people so it was just like I was really focused on like getting the reach and you know hoping that it would just slowly start building up again
00:31:06
Speaker
where are you at now I'm way better than I was ah A year ago, let me say like my i have like, maybe like a couple, i would say that my books like I work what Tuesday to Fridays.
00:31:20
Speaker
And for the most part, I would say three days out of the four like are full, um or like decently full and then one day is always like a and miss.
00:31:31
Speaker
Yeah. So a lot better than where I was when I first started. a Yeah. So, I mean, that's so interesting because i don't know, like going from how well everything sort of just worked out in your favor the first time and then starting from ground zero, because everything that you just said, so boosting the Google, utilizing social media,
00:31:57
Speaker
really, i you know, the the word of mouth, and then expanding your reach through different professions and professionals and getting people to just share and all of that. I mean, that's what most people have to do when they're starting their business. And so it's crazy that you didn't have to do it the first time, which is incredible.
00:32:17
Speaker
And now we're having to do it and like run promotions and different things like that. So what did you find were some successful promotions that you ran that were super helpful um I feel like a lot like things I do well like services when like the services are discounted so like normally I think for like I've done it a couple times like especially like my birthday month I'll do like 20% off services so people really like that I think it
00:32:49
Speaker
gets them in the door, if they've been wanting to like try it, like they've been hovering to see if they, they want to try it or not. um It has them book a facial, but then they're more likely to also do an add on or then purchase something afterwards. Or if someone's like in a tight budget, you know, um I think that's been really good. um When I've done promotions with like,
00:33:16
Speaker
you know by amount of dollars you get a free we'll say with like color science like a free lip shine like people have loved that too um yeah so we're always just trying to like change whatever the promo is um there are some that we've circled back to because they did really well but also just like oh also just looking like maybe what other people are doing and like taking off from that like i just did one that a friend does once year and it it did really well. It was like, i think someone, they had to spend $175 in products and they got like a free 45 minute facial that they can utilize um before October 31st.
00:34:04
Speaker
So that did really well. Cause then I got to like highlight my products. People were, you stocking up on, extra things that they needed or something that they've been wanting to try, but then they get their facial and a lot of people will use that coupon to towards booking a bigger facial, you know? Okay.
00:34:25
Speaker
Yeah. So they get the 45 minute for free, but then they're like, i'll I'll do an hour because I can tack it onto that. the So that did really well.
00:34:36
Speaker
And it was different. I've never done that before. I asked my girlfriend how it normally does. And she said, just want it for most popular promos. And i was like, yeah, let's try it.
00:34:46
Speaker
And then your retention, ah how old does that look? Like when you can get them in for that promo facial and then what's your success on having them rebook with you retain them? I would say most people rebook within like the, for the four to six weeks.
00:35:02
Speaker
Yeah. Yeah. So I want to circle back. So when you had all this free time and it helped you really outside the box and put these strategies in place, now that you're kind of on the other side of that and you're still in that too, can you, can you see in ways like that served you, even though it was really hard while you were in it?
00:35:26
Speaker
Yeah, definitely. i think while I was in it, i had a hard time. I think I was also just going through, um things personally too like moving to a new city um grieving my old life I think it was just like it was there was a lot of a lot of heavy and um and I'm like the kind of person that just like I'll just go but I just I felt like i I hit a wall where everything just like hit me And I just was like, hey I have to keep going because if I stop, then like my business will kind of, you know?
00:36:02
Speaker
So I think it was, I think I needed it. I think it was good for me to almost like get knocked down from being really comfortable. and it was almost like a really good test for myself to see if I could not like do it again, but maybe not to the point of like where I was. Like my goal isn't to have,
00:36:25
Speaker
what I had. i think I'm really grateful for the six years that I had my business thriving the way that it did. I think it was very unusual.
00:36:36
Speaker
i mean, I worked really hard to get it to where it was. um even from like the get go, like, you know I did like little events and stuff like that just to get my name out. Um, it just, it took off a lot quicker than i thought it ever would.
00:36:53
Speaker
um And maybe that being because it was my hometown. But now that I'm in a new place, I think I've come to terms and I've come to peace with I'm happy if I get my business at least like 70 percent, like six, I would say 60 to 70 percent to where it was.
00:37:13
Speaker
Because I'm just like I was so gung ho on having it exactly the way that it was. I think that it was like ruining it for me.
Quality of Life and Personal Growth
00:37:22
Speaker
because it was like almost like defeating, you know, like I was like, but what if I can't? And then what does that make me?
00:37:30
Speaker
and I was like, I was just putting too much pressure on myself and it was taking away from like everything that I do. I think I just had to sit with like all of it and just like navigate through all like the mind to get to where I am now and actually be like at peace with you know, having what I have and being grateful that, you know, I'm able to like start over and I'm, you know, I'm in a better place than I was like a year ago. And it's like, realistically, i haven't even been in my location for like two years.
00:38:02
Speaker
So, and it's still doing good. I'm really glad you brought that up because while Jess had like such good points, what was working and what did you want to take with you and recreate and what did we want to leave behind?
00:38:15
Speaker
and so really what it sounds like is, your quality of life maybe has improved. And because you're not going like a hundred miles an hour, like you were in the old place and you're maybe probably building um more of this beautiful life with your thriving business inside of it. And so maybe the other way around, is that right? Like, yeah. Like, I think I just, I think it was different. Like I was in my early twenties when I,
00:38:45
Speaker
started my business. Like I was 25 when I got going, but I think I was just in my twenties. I was just like, I went hard. Like, you know, i worked two jobs. I just like, I didn't stop. Like that was the normal for me to just constantly go and go and go and just grow and go with it.
00:39:04
Speaker
And, you know, I was still able to do things, but I think it just, I have a different outlook at it now that I'm like in my early thirties. So I'm like, you know, I just want to do things a little bit differently because, you know, i my I'm my body's tired.
00:39:22
Speaker
and so What we do is hard. Like a lot of people don't understand. They're like, oh, you like that's your job. And I'm like, you don't understand like how demanding it is, you know. So, yeah I think it's just looking at it a different way so that I can like keep going for maybe a little bit longer.
00:39:42
Speaker
and not And just having different expectations instead of just hoping that everything turns out the same.
00:39:54
Speaker
If that makes sense. It makes perfect sense. verbal We're both like very contemplating because it makes so much sense. Yeah. And I think what my question for you is like, do you have boundaries in place? Because you are like you're special. And I think, yes, you're two years in. and if you allow it, you'll, you could get back to where you were sure.
00:40:21
Speaker
But do you have like these, maybe like, are you anchoring into this new vision with some boundaries in place so that you can do things differently so that when like the opportunity would arise, you could go back to that and it could be great.
00:40:36
Speaker
And maybe you have like this bigger vision of, No, we're going to do things differently and we're going to thrive and we're going to make even more money and all of these things. Yeah, I think i I'm definitely a huge people pleaser and that's a good thing and also a bad thing.
00:40:51
Speaker
um Boundaries is something I've always worked on. um Yeah, I think it's a little bit different this time because I have like things set up. differently, like I only work Tuesday to Fridays, I'll work like one Saturday a month. And that's usually like, if I feel like it, or if I see that there's a demand, then I'll like open up. um Same with like, you know, now it's like, if I'm off a Friday, I'll open up a Monday if I feel like it just to offset it. Like, I just feel like instead of like having like, my schedule be like, hey, this is what it is. And like, it just
00:41:29
Speaker
just going to the motion of this is what my life is for like the next three months and having it planned out i'm kind of like okay this is what this month looks like and if i need to make changes i'll make changes and if i don't then i don't i love that yeah wow yeah that's like i'm just so in awe because i mean because you can we can go back and like revisit the previous business and everything. And while, you know, on the outside or like having that conversation, it seemed like amazing. It's so successful. My books are full. And then I had to close my books and I had a waiting list and I had to close out and I did this and I did this.
00:42:08
Speaker
It sounds amazing. But at the end of the day like your business is kind of just running your life at that time versus the other way around. And even just having this conversation with you too, I think,
00:42:22
Speaker
Your nervous system probably feels completely different at this point, you know, where ah we just run into that all the time. And as a rep, you know, and working with so many business owners for so long, I watched so many people become nervous.
00:42:39
Speaker
a slave to their business and a slave to their clients and it completely burns them out, you know, and then they sell the business or they do whatever, but on the outside, it looked amazing, you know? And so then when all a sudden they disappear, people are like, wait, what happened?
00:42:57
Speaker
You know, but when you have designed a business that, ah versus a life I mean that's really the biggest difference where now you're really in a place where you have the ability to design a life versus just designing a business that do you know what I'm saying and yeah it's just a whole different world now and I also think that's just what happens in your I know for like even just like
00:43:28
Speaker
i know for like even just like minimal things like, um, like, what was it like with, with my ex? Because obviously like we were together for a really long time.
00:43:40
Speaker
There was a point where like, I would work, you know, like, let's say i was working 11 to, I think it was 11 to seven. um and then I'd come home and then when I come home, usually, you know, you come home, you just works down, but like for us, it's not right. So like I'm coming home I'm checking up on like the emails that I missed throughout the day. I'm responding to messages that i you know, didn't get to. I'm, you know, writing down everything that I did that day, whatever I'm doing for like a next like hour, let's say so the leading till nine.
00:44:12
Speaker
And then that was like a big thing. Cause it was like, I was always on my phone. And that's what I kept hearing was you're always on your phone. So then I made the chance, like the change of like, I got a different phone. Like I got, I had my personal phone. I had a business phone. So then i separated the businesses because that's what i was waking up to like 30 messages every morning because everything was all in one. Right. So that's what made the decision of like, okay, I'll separate the two.
00:44:40
Speaker
So when I go on holidays, Everything will be connected to the business phone. I will have nothing. I will know nothing and it will be great, right? But then I would get like the urge of like, oh, I should check like social media and like all this kind of stuff just to see if people are like, you know, messaging. And i would be on holidays and I would be responding to people even though like they're like, don't respond. Like I know you're on holidays, but you're like, it's an emergency. I need to respond.
00:45:08
Speaker
Yeah. yeah it's fine So it just like stuff like that, where now I feel like I come home, I do what I need to do. And then it's like phones off. Like I set for my work phone to turn off at like a specific time.
00:45:22
Speaker
So like no messages can come through until like the next day. Like I won't see it unless I physically change, you know, the, like I've done little things where I'm giving myself more of that like grace period. So I'm not hyper-focused. Like,
00:45:38
Speaker
I'll do what I need to do. And I try to do everything that I need to do before I even come home now. So like, if I need to stay at work, like that extra half hour or hour to like, you know, and answer emails or whatever, I'll do it there. So that when I'm coming home, um I don't have to do it, you know?
00:45:56
Speaker
Oh, yeah. That's a conversation we have to have with the majority of our coaching clients. They get go. It's like, you're not we're done taking this home. We're not doing that. And it's hard. It's like, because it's, it's not a job that you just go, yeah, it's a good shift. And then you you leave. It's like, it doesn't stop.
00:46:16
Speaker
Right? Like, there's always something that needs to be done. So you just feel like you just, well, I'll just do it at home for like an hour, but then an hour turns into like two, three. so I think that was like a learning curve. And again, like that was in my 30, in my twenty s I was so gung ho. This was my baby.
00:46:35
Speaker
like if I wasn't doing anything for it, who was? So I had to like give all my attention to it, which i also think that's where again, COVID kind of slowed things down because I wasn't going to work every day.
00:46:50
Speaker
you know know, I had my two delivery days. I had specific days that I booked for um consultations. I think consultations was twice a week. I delivered once, twice a week.
00:47:01
Speaker
And then the other days, you know, my ex work shift works. So we just did whatever we wanted to do And that's where I started learning, like, you know, having like the freedom of like going here and going here and doing, you know, being a little bit more relaxed. So I think that was also it kind of like set the tone a little bit, which I think helped me when got more of this being this placement where I was like, okay, I don't need to go like balls to the wall all the time.
00:47:31
Speaker
I can just like do what I need to do. And even like, I'll like take things like, I don't know if you guys do the same thing. Like I'll take a bunch of photos or videos throughout like, you know, a day and I won't post it that day. I'll use it for like,
00:47:45
Speaker
later on like because it's like okay I'm not posting tomorrow I'll just do stories and then I just banked a bunch of stories you know instead of so you're more in like the moment of everything you're just utilizing it for another day it's literally working smarter not harder yeah exactly i mean you gotta gotta it took a long time to get there but yeah like it's just like this makes sense now Well, and I think what a lot of it is, i just had a a coaching session with my business coach this morning and she was telling me, she's like, you're literally breaking patterns. Like you, your brain is wired this way and it's been wired this way.
00:48:25
Speaker
Your brain follows routine and follows patterns. And you literally, the more you break it and the more like new neural pathways that you create on this side, it takes a while and there's resistance and it feels so uncomfy.
00:48:36
Speaker
but you're literally breaking those old patterns and habits and creating new ones. And then you get there and you're like, so and okay. This is what we've been you've been telling me. Yeah, and i I'm such a routine girly. Like I am like my boyfriend now is like he laughs at me because I'm so routine like I just everything is just if something's off I get like I get weird like I really like my routine but I've also like you work hard to like make a routine that is for you you know yeah it's comfortable it's like you know what you're you're waking up to so when something's a little off shift you're like oh uncomfortable or I don't like the feeling that this is giving me you know
00:49:21
Speaker
Absolutely. um Yeah. Oh my goodness. I just want to say like how grateful I am that you're sharing all of this because I know Jess and I are here for, but also our community.
00:49:34
Speaker
It's hard work that you've done really hard work, all of it. Right. And it's really hard to, to change those little patterns and to create something new again and to start over and just to be vulnerable in that and share your story. Like the aesthetics community needs to hear this because, um I so many estheticians and beauty professionals and just people in general get stuck and they stay stuck because they, you know, think that's just how life is. And they think that's how well this is, you know, my life. I've made my bed and now I got away in it. And that's so far from the truth. So I just wanted to throw that out there. I'm really grateful aaron for you.
00:50:10
Speaker
Um, so how, where we at Jess? um We've covered a lot. I think my biggest question, Erin, is are you happier now than you were before? like How do you actually just feel now? do you feel more happy or more at peace? I think I'm more at peace.
00:50:35
Speaker
I think I'm definitely happy. I'm happy in i'm happy in my life now.
00:50:46
Speaker
I was definitely happy in my life then. um i think it's like, it's ah it's a whole new chapter, right? Like i just, my 20s, get to like oh my God, it sounds so old. I get to look back.
00:50:59
Speaker
But I get to like look back and be like, wow, I did all that in my 20s. You know, like I went, I did a lot. Like I, i Did a lot of experience. I went through a lot.
Personal and Professional Resilience
00:51:13
Speaker
I like learned a lot and I'm like happy for, you know, Erin in her twenties then for like what she went through. Now I'm like in a different era and I'm just like,
00:51:27
Speaker
slowly getting almost like getting back like my i want to maybe like my sparkle my fire because it was dimmed out a little bit with everything that i went through um but yeah i think i'm in a better place like the space that i'm in i love um like the clients that i have i love i still get to go back to my hometown like i go back um, every four or six weeks and I do a week there and I still get to like see clients, um, which I love. And like, it's like, we get to like, you know, I get to see, I, it's like a constantly, I get to like see what's going on in their lives. I still get those connections.
00:52:08
Speaker
Um, I get to see, like, I always get to my family at least like every four weeks. Like, so it's like, I still have that piece, but then I'm,
00:52:18
Speaker
more I'm more at peace because I think I've let a lot of things go. Like I've just like, i almost like shed some things off and I'm just like evolving maybe into something different and just leaning into maybe what I'm supposed to be doing right now.
00:52:42
Speaker
And sometimes I'm like, I don't really know what that is. Like it might, cause know, I'm like, maybe I'll change a couple of things, but I'm just kind of, I think I'm just trying to go more with the flow, even though that's really hard for me to do. I'm not that type of person. I like having like a plan A, B, C, D. My dad was a teacher but and my mom worked for a family doctor. So they were very like structured people. So I'm a very structured person, but I'm trying to just like let that go and just kind of see where,
00:53:12
Speaker
things take me. That's so powerful. Yeah, and set my expectations, like just set them down a little bit so that I'm not like here all the time.
00:53:23
Speaker
And then I'm not disappointed, you know?
00:53:28
Speaker
That's not an easy thing to do. i think it's really easy for us to compare ourselves to a previous place that we were in. i mean, no oh, yeah.
00:53:39
Speaker
when you are in that hustle era, when you're in your twenty s and you're like, I accomplished so much and whatever. And now I'm just more like chill and going with the flow. It is so easy to have so much self judgment over that. And like a day to learn how to let that go.
00:53:57
Speaker
Yeah, it's on like, if I like, I couldn't, I couldn't sit here and say, like, Oh, it was like nothing. No, I like I cried. Like i had months of like and like my boyfriend here would be like, yeah, like I had months where I even like question myself and be like, what the did I just do?
00:54:16
Speaker
Like a lot of sitting in that, you know, a lot of questioning. oh my God, like, was this the right move? um Am I in over my head?
00:54:27
Speaker
um a lot of like weeks of just being sad, like showing up and like looking like everything's fine and all that kind of stuff, but just internally being sad because yeah, like I was missing a part of, you know, who I was.
00:54:46
Speaker
So I think it's just, I've tried to give myself a little bit more grace and just be like, you know, that person is still there. We're just like, we're evolving her a little bit. We're just,
00:54:59
Speaker
We're just, we're keeping her, but we're just making her a little bit cooler.
00:55:06
Speaker
Actually really beautiful. yeah ah Very hard. Very, very hard. It does not come without a lot of heartache and questioning and sadness and, and grief. And I know that Tiffany and I can both just relate to that on so many levels too. And I think it's something we go through in our thirties, honestly,
00:55:28
Speaker
So yeah is we change, we feel so differently about our businesses and our profession and our lives change. And, you know, so I think that's something that can happen to a lot of people. Thank you so much for sharing that. That was really, really beautiful.
00:55:43
Speaker
Welcome. Yeah, I think it's all about also just finding your, your people. Like I, i think, obviously, like Cypri was my hometown. So I had my people there and I built a community there. That was the thing, right. But I think I'm really grateful for where I am here in Barrie because i i'm in like the downtown core, which is very populated with small businesses.
00:56:07
Speaker
And I got to like find my people here and I'm just slowly like going off of that. And i think that's like a good thing. I think it's just trying to like find where you belong and like your people. And then that will just kind of help.
00:56:21
Speaker
It'll just kind of help you along the way. That's like really what, what carries you, right? Yeah, for sure. i do have a quick question. How did that look when you announced to your clients, to your community that you were leaving a probably it took you a minute to get there if I had to guess.
00:56:44
Speaker
And how did that look? And, um, and even though you still go back maybe once every six weeks, but you probably can't see all of them. Yeah. yeah good them Um, yeah, so announcing to my clients, I think some of them, some of them said they had a little bit of they they were thinking it because I was doing the pop ups and they were like, they had a feeling.
00:57:08
Speaker
But when I announced it I did a I did a video. Um, and yeah, it was it was rough. It was rough. It was a rough video to have to film.
00:57:22
Speaker
um to like tell my clients. um The take back was really, really well, really good. um I think that made it even worse because it was so well appreciated.
00:57:35
Speaker
And the love and support that I got was, I think like no other. um But yeah, and now like putting the actual video out because I announced to my, I have like my clients that are my existing clients, they're in a different category on um Instagram. So I just posted to them specifically first to let them know.
00:58:01
Speaker
um Once they knew that I rolled out like the actual goodbye video. And yeah, that was really rough. Yeah. Because I also what the thing was, was my what I was going through with my ex hadn't been shared.
00:58:23
Speaker
And yeah, we like the whatever we went through happened in the winter. And I announced um leaving whenever I did. And I had just announced I just started talking about it to my clients in summer.
00:58:38
Speaker
So there was a big period of time where no one really knew what was going on. I just showed up to work, did my work, and then I left. Everything was the same. i was still talking the same.
00:58:51
Speaker
So yeah, it was i I kept that first like that side very under wraps for him and I to deal with privately.
00:59:03
Speaker
think you should. Yeah. Yeah. Because I think it got to a point too where you guys probably feel this way too, when you get to a spot in your career where kind of like a lot of people know you and especially in like a small town, you know, a lot of people, um you want to keep something to yourself.
00:59:28
Speaker
And my personal life is something I've always wanted to just have for me. Like, I don't mind sharing everything and talking about certain things. And when my clients come in, like, you know, they're telling me their stories. I'm going to share my stories in like a very like safe environment.
00:59:44
Speaker
um But yeah, on social media, I i wanted something to just not disclosed. And that was... my relationship. um Even like nowadays, like I still keep my relationship still pretty private.
01:00:00
Speaker
um The odd time like I'll I'll post here and there, which is very rare. And a lot of people are like, Oh my god, but she's, she's showcasing. But it's just something that i'm like, that's it's mine. You know, the business is out there. I'm out there.
01:00:14
Speaker
I just want something that's mine. So yeah, I think it was, it was just a ah lot to announce that I was leaving and then also going through the motion of that. And i think, yeah, it was, it was a lot. It was, yeah.
01:00:30
Speaker
I think it was just a lot. Well, and we feel responsible for our clients, right? Especially when we have such close relationships with them and long-term relationships with them. And so it does get very like you're carrying this on your shoulders. And then, so I'm sure that was really hard for you to be like, okay, what do i do with this?
01:00:49
Speaker
amazing community that I built that supported me for all of you. Yeah. I think it was nice to like give them like a proper, like a proper thing. I also like made it very clear that I was coming back.
01:01:03
Speaker
I was going to as hard as I could to come back. And I have since I left, like said, I go back every four to six weeks. I obviously can't see everyone. I think I see about like 15 people, which in reality is nothing, but it's more than,
01:01:19
Speaker
I could ask for. And just the fact that when I do go back, I still have the people lining up to come see me is like a really big, like it's a blessing.
01:01:32
Speaker
How do you work yourself doing that long term? Or do you do you would you like to have an end date to that? I don't know. I think I'm just kind of going with it. I think I really enjoy it because I get to um see my like family when I go down. i get to like it's like It's a date, right? like Every four weeks, I'm like, hey, I'm going down.
01:01:53
Speaker
going to work a little bit. I get to like see my family for a whole week. I get to like go to all my favorite spots back in my hometown. I get to see my like friends if I can.
01:02:05
Speaker
I also share um my ex and I share our dog. So that's like either like the pickup or the drop off date. So like, yeah, I think even if when like the dog ever does pass away, like I think I'll still do it because I just I like going back and I like seeing everyone.
01:02:23
Speaker
And it's just like it almost is like you come back like refreshed, you know, and like, My buried people, they know when I go, I let them know. And you come back and I'm like, hey, I'm ready to be back in my space.
01:02:36
Speaker
And don't know. It's like a little little vacation, kind of. Even though it's like a work one. But it's, yeah. but Makes total sense. Yeah.
01:02:48
Speaker
That's awesome. Okay. We have a question that we would love to know. What are your core skincare beliefs and principles?
01:02:57
Speaker
Ooh.
01:03:00
Speaker
Okay, give me one of yours so I can go off of this. Give me an example.
01:03:07
Speaker
but I wasn't expecting that, but that was really good. Of course, skincare belief in principle. um i mean, one of mine that comes to mind is like healthy skin over anything, for sure. and progressive skincare over aggressive skincare. That's actually one of our core principles at Sweet Cheeks.
01:03:28
Speaker
And so like really we really lean into that and anchor into that. Yeah. I think with mine is not being afraid of aging.
01:03:41
Speaker
Say it louder. Not being afraid of aging, girls. that I think it's like even when I was – Young, i was you're scared. You're scared of getting old because old means you're closer to, you know, another world.
01:04:02
Speaker
And it's scary. And you're like, your youth is gone. And you just feel us I think, especially as a woman, because I don't know what it is, men get older, and they get hotter. And women feel like they get older, and they don't like they, their value is depreciated. i don't know, like, it's, it's a really weird concept.
01:04:24
Speaker
So we feel like we have to do all this extra work to like stay relevant, if that makes any sense. But I just feel like you don't, if you want to do all the things that you want to do, have at do what do, but make sure you're doing it for you because you want to, and because you love it not because you feel like you need to.
01:04:50
Speaker
That's powerful. like it Yeah, ah because our society is just so weird now. And I just feel like aging is very beautiful. And it means that you're alive and you're living. And I think not everyone gets to say that, you know, not everyone gets to show that they've lived or they don't get to experience you know, getting older, they get that taken away. So I think it is a beautiful thing to age. And I mean, obviously, you can do things to slow it down. I'm not saying like, you should just like, not do anything. Like I obviously do preventative things. But that's the thing, like preventative.
01:05:32
Speaker
But still being like, allowing it to happen. i think embracing aging and being empowered by it embracing it and then just doing it as gracefully as we possibly can i think getting older is beautiful yeah thank you for sharing that i think more people need to hear that and and embrace that so that was very powerful yeah so that one for sure and what tiffany said like healthy skin over anything because i mean
01:06:03
Speaker
You can have like the best looking skin out there, but your barrier is not.
01:06:11
Speaker
Your barrier is not loving you. I
01:06:17
Speaker
love that. Yeah, healthy skin over anything. It just like sets the tone for so much so much stuff. So definitely. Okay. and Another good question. What do you believe makes an esthetician truly great? And what do you wish more professionals knew?
Embracing Uniqueness and Holistic Approaches
01:06:39
Speaker
I think honestly, just finding what makes you unique and authentic and like letting that drive you.
01:06:51
Speaker
Because I think, especially in a world where everything now, our industry is social media based, it's very easy to allow yourself to feel like you're inadequate.
01:07:07
Speaker
Because you're like seeing all these other people thriving or doing all the same things or whatever the case is. And then you're like, Ooh, should I be like hopping on this boat or should I be doing this? Or maybe I'm not doing enough, you know, like, I think it's like, find whatever makes you you, and allow that to like guide you because more people are more than likely going to like attach to someone that is raw and,
01:07:36
Speaker
you know, if they, they can, they feel like they can be like, I get that person, you know, like that makes more sense. Like that is like, yeah, that's my life. You know, like, I think I did a post recently about morning routine and how like morning routines suck.
01:07:53
Speaker
Like no one wants to wake up out of bed. Like, it's not like you wake up and you're like, oh like, you know, like you wait, you hear your alarm and you're like, oh,
01:08:04
Speaker
because you're cozy in your bed, like, yeah, it sucks. But when you get up and you get into like the routine that you've created, it makes it a little bit better, right? But like, I think it's just like being a little bit more, don't know, just like true to yourself.
01:08:19
Speaker
That is such a beautiful, beautiful response. And that it's very true. We all, I think, need those reminders that really like our own authenticity is it. the more we lean into that, the more that we're going to attract with people that are looking for it and praying for it and searching for it.
01:08:37
Speaker
Exactly. and I just think like people scroll all the time, but they'll come to you because they're like, I really like that, she you know, she did this or I really like that she said this, you know, it's different just making a reel be like, yeah, that was funny. And then moving on. But like, I just think that you'll find your people with, if you're true to yourself.
01:09:04
Speaker
Absolutely. Yeah. god Absolutely. So what are some of your favorite types of treatments or routines that you believe in deeply? That I do or that I get?
01:09:18
Speaker
the Well, it, Whatever. Favorite types of treatments or routines that you believe in deeply. I love cosmetic acupuncture. Okay.
01:09:29
Speaker
I just think that it is not many people understand how powerful a treatment it is. I love it so much. Can you share exactly what that is? Yeah. So cosmetic acupuncture is done by like an acupuncturist and it is an you can get it done if you do get, you know, Botox and fillers. um Obviously, you have consult with them, but it's an alternative to that.
01:09:57
Speaker
um It's through traditional Chinese medicine, which I am super nerdy about. I think that it, I just think TCM has been around for so long and you everyone can learn so much from it.
01:10:11
Speaker
um But yeah, you go and see your acupuncturist and you just tell them what you're looking. to work on. So when I go to see mine back in my hometown, the last time we did facial points, we did the treatment on my face.
01:10:29
Speaker
So she helped with some acne that I had going on from like heat within because of it was my time of month. And then she also did some body points to help with that. And your face, like, i don't even know if people understand like how snatch your faces afterwards because you're causing micro trauma to the skin it's the same thing but through needles right so like i could not move my forehead or my brows or nothing like it was just something that i think more people should try that's awesome okay i want to try that it's just a good alternative for people that maybe don't want to go down it's a lot of like a lot of people that don't want to go down the medical route
01:11:12
Speaker
I always recommend cosmetic acupuncture. So smart. Yeah. It's just a good alternative, you know, or they don't, want they're not ready for micro needling. Like they just don't want to do all these things yet.
01:11:25
Speaker
um This is like a good old ah alternative and acupuncturists just know so much information. They're like, Oh, God, they're just so smart and they just can help you through a lot of stuff.
01:11:38
Speaker
um I've had a lot of clients go see them for fertility, like, and it, like, it truly works. Wow. home Yeah. It's amazing. So yeah, swear by cosmetic horticulture. I've gotten it done multiple times and I love it. And yeah, I think like a good hydrafacial here and there, you know, nothing works.
01:12:03
Speaker
best in like a good hydro facial for like four times a year just to do a nice deep cleaning. But I really truly love an authentic facial with the massaging and yeah, like beat my face up. so yeah like do Like I want, I want you to like use, yeah, like do all the things.
01:12:30
Speaker
Need me like some bread dough. Yes. but Make me into sourdough bread. but That's so cool.
01:12:40
Speaker
That is so cool. Okay, so a few more questions. Let's see. Do you have any advice for estheticians going through a transition, whether by choice or by circumstance? So after everything you've been through, if another esthetician reached out to you and was like, hey, I'm going through this,
01:12:58
Speaker
You know, I have to start over myself. What, what would you say to them?
01:13:11
Speaker
Don't be scared of that Like allow yourself to like sit in the mess, sit in it, do whatever you need to do, but then like, don't let it consume you.
01:13:25
Speaker
Just like pack it up in a box. And like, just keep going because it's going to get really loud. And like that box is going to want to like open and it's going to try to like, everything's going to try to come out and consume you.
01:13:41
Speaker
But just like, know that you're going to and get to the end.
01:13:50
Speaker
And it's going to be worth it. Essentially. yeah you just have to go through the mud to get through it and it's not like it's going to be like you know a couple weeks it's it's hard it's going to be really hard but like allow yourself to just feel all those feelings and not just be like you know because it's they're going catch up to you oh yeah yes yeah and you're not oh go ahead well I was just gonna ask do you think that
01:14:24
Speaker
obviously it was a calling for you to make this huge life transition, a very layered calling, right? But do think hadn't have eventually answered that calling? Like you probably know it'd still be there.
01:14:34
Speaker
It'd still be like pushing towards something new. Yeah. I think it would have been maybe something different. I like, who knows, maybe it would have just been like, you know, doing my pop-ups here and just keeping it like just having something like that. um Obviously I'll never know, but yeah, i just feel like just don't be scared of that I think that's the thing because it is scary. It's uncomfortable, but I think if you can like allow yourself to like feel, sit in the uncomfortable, which a lot of people have a hard time with, if you can truly just sit in it and feel all the things,
01:15:18
Speaker
um It'll help you. It'll help guide you through what needs to be done. Definitely. Instead of if you just dismiss everything and just truck through, like, it'll, it'll catch up to you somehow.
01:15:34
Speaker
Yeah. Definitely will. And you know, one thing that I learned from my therapist recently that is about just feeling the things is that the more that you avoid those dark feelings, right, that grief, questioning and discomfort and insecurities, if you can't allow yourself to feel that, then you're actually also blocking your ability to feel joy and to allow the like oh
01:16:05
Speaker
promptings and vision and clarity to even and creativity to even flow through you so yeah because you need I think you need all of that like yeah joy and happiness like it's just it's just a feeling right and it can go away like I think I was reading a study where it's like you know people get joy that's why people scroll so much right because it's like those boosts of just like happiness and things that make them happy but then when you stop it goes away So it's like, if you can feel everything else and find other things that like, you know, bring you happiness or bring you joy, um then you're like, you're good. Absolutely. Just know that like, it's like, I think the biggest thing is just know that it's going to get better.
01:16:53
Speaker
It always does. Yeah. Thank you. Yes. Thank you so much. Okay. So now we just have some rapid fire questions. So what is your favorite skincare product right now?
01:17:08
Speaker
I know I saw this and I was like, such a stupid question. I know whenever someone asks me something like that, I'm like, please don't. Okay. So anything, anything evidence, obviously like I just can't choose one.
01:17:22
Speaker
But right now I'm, I've been trying for, I think like a little more than ah a month now. I think you guys are going love it cause you guys are marine flower lovers.
01:17:33
Speaker
So there's a product that I bought at the detox market. Um, it's called, it's from Mara. It's the pearl peptide glaze. So it's a three in one, um, product. It's like a essence toner and a serum.
01:17:51
Speaker
And it's infused with anti-aging pearl powder.
01:17:56
Speaker
yeah and it is so luxurious. It smells beautiful. It comes out and it's like this beautiful like pearly color. And I just heard so much about this company. And I love that it's at the detox market because I know it's decently clean because I know detox is pretty heavy on bringing in specific things um so I picked it up and I was like let me try it and it's beautiful awesome yeah because I've been on like a marine flower kick lately
01:18:30
Speaker
I brought back like the marine flower night cream. And I think that would probably be if it wasn't for this, I think my my answer would be like the marine flower cream with different mixes, like doing it with like, you know that with the booster and an oil or that with like the kombucha mask and the oil or, you know, that was like the strawberry hydrate or like so something mixing with the marine flower peptide moisturizer.
01:18:57
Speaker
you But yeah, that you guys need to try this. It's a very beautiful product. I'm excited to try it. So excited to try it. Okay. What is one piece of advice she'd give her? What is one piece of advice you'd give your younger esthetician self?
01:19:14
Speaker
Don't get too comfortable. That's a good one. Yeah. Don't get too comfortable because anything can change.
01:19:25
Speaker
Certainly can and will. Yeah, I think that's the thing that happens is we get so comfortable doing the same thing every single day and that becomes a routine and then something happens or, you know, you get to a point in career, which is usually around, I feel like I was having this conversation with a a friend of mine around the 15 year mark where you're craving something new.
01:19:51
Speaker
So I think it was like a study where a lot of people around the 15 year mark either get bored of their job or they switch their job. um So yeah, i think it's just like, don't get too comfortable in like what you do and just keep innovating yourself, keep changing, keep evolving and like be open to it. Yeah.
01:20:14
Speaker
Like stay true to yourself, but like evolve yourself in like different ways. Yeah. So that you're not, you're you're still scratching like that if that itch comes up, you know? Yes.
01:20:26
Speaker
Definitely. Okay. What is your go-to confidence boost ritual? Oh, like a good rap song. Like a good rap song or some like a good Taylor Swift song. Yeah. Like something like just music blasting in my car. Yeah.
01:20:47
Speaker
Yeah. Or like, well, I'm getting ready, know, just good music. Yeah. I love that. Yeah. What is something you feel like you're currently learning or unlearning? It could be personal, could be professional as an esthetician. I think, especially in aesthetics, I think there's always things that we're like, okay, I'm changing my mind about that or whatever. Anything like that?
01:21:14
Speaker
Um...
01:21:17
Speaker
I think unlearning is, I'm trying to unlearn to be too much of a people pleaser. um Again, I had this conversation literally with my best friend not that long ago where it's like, you can be a people pleaser, but then it's like, I don't wanna be one where I feel like I'm being taken advantage of and walked all over.
01:21:41
Speaker
Like, wanna be a people pleaser, but have it where people have like understand my bound boundaries like I'm doing this because like I want to and because that's just the type of person I am but it's like the moment you feel like you're getting taken advantage of then it's like why am I doing this to myself but then you keep doing it so I'm trying to like unlearn I guess like the boundary of people pleasing well doing it but not too much or like
01:22:11
Speaker
doing it but then if I feel like I'm getting taken advantage of uh just like actually speaking up latin yeah so I would say that and then that I'm learning um career-wise I'm learning like have a couple new I guess like things like courses that I'm like eager to learn and I'm like dabbling into aspects of the job that I don't think I ever would have thought i would like I wouldn't say like more medically but a little bit so yeah ah which is very uncomfortable for me yeah because you've always been so holistic
01:22:57
Speaker
Yeah. And it's not that this is not like for, I think we had this conversation, like I'm um dabbling in doing it's instead of microneedling, it's liquid microneedling.
01:23:12
Speaker
So learning, learning that, but then also incorporating it into what I already offer. And I think trying to stay true to what I am, because like I said, I think it gets really loud with seeing, because I think medical businesses are really taking off and there's a lot of them nowadays. And I think for us that have always done like your typical standard facials, I don't know if you feel like that
01:23:44
Speaker
Tiffany, but like you get looked at a little strange. Like I went to spa show recently and I told someone i wasn't signing up for something because i I don't use machines. And they looked at me like I had like three heads and they're like, what do you mean? And i was like, oh, I just I do facials. And they're like old school facials. And I'm like, yeah.
01:24:03
Speaker
And they're like, but the way of the world is through technology. And I was like, it hit me and I was like, I don't think it is. I don't think it is either. i don't think I think it is in a sense of like, there's a place for it, but you can't replace our hands.
01:24:20
Speaker
No. You know, your machine can conch out at any time. Yes. Yeah. Like that machine, if it conchs out, what do you do? um You know, what, what, what, how does your protocol continue? You can't.
01:24:35
Speaker
Cause that machine pumps out all the stuff, but like these babies, they won't. I just, yeah. Like, I just feel like, dabbling into that world but in a sense that makes sense for me if that makes any sense like yeah it gets really loud the the noises get really loud of like oh I should be doing this because everyone else is doing this so maybe I should go down this path because maybe they know something that I don't know or maybe this is going to generate a lot of money and like you know you just like you get into your brain of like seeing all these things but then you're like well no that's not who I am
01:25:14
Speaker
So trying to find things that you can still do that stick with what your brand is. Yeah.
01:25:27
Speaker
Yeah. That's amazing. I agree wholeheartedly. Okay. Well, thank you so much for sharing so openly. Is there anything you want to share or a question that we didn't ask that you just want to share with people? Anything you feel like we left out? Anything on your heart?
01:25:46
Speaker
Um, why do you want to say thank you for
Mutual Admiration and Industry Standards
01:25:49
Speaker
inviting me to do this? You guys are both so amazing. I mean, I've been following you guys since like the beginning of my career.
01:25:57
Speaker
and like, so I was like 19. So yeah, like I just I feel like I grew up in my career watching you guys. so thank you so much for inviting me. And you guys are two very inspiring females that I really look up to. you And you're just both unique in your own ways. And I really love how you guys both came together to create this amazing platform for estheticians.
01:26:27
Speaker
And that even in your own, like your own businesses, you guys are just doing something that I think is missing in the industry. So I'm like very honored and flattered.
01:26:40
Speaker
to be guest on this episode, and but just to know you guys, because you guys are two very inspiring women for me. I look up to you guys a lot. Thank you. That means a lot to us.
01:26:54
Speaker
You're welcome. Yeah, I just need you guys to know that because it's just, I think in this industry where it can get a little competitive and it's not always, it's a little weird sometimes. I just think it's,
01:27:09
Speaker
you should tell the people a you know, our rock stars that they're rock stars. ah paul Thank you so much. Honestly, we feel the same about you. You've always been an inspiration to us both. I know, but to me, and I followed you very closely and I just have always looked up to you too. So the feelings are definitely mutual and I'm glad that we've just gravitated towards each other um over the years and, and,
01:27:35
Speaker
So grateful for you just coming on and being so vulnerable and sharing with this community. It's so, everything you've shared is so, so powerful and inspiring and just glad that's what we're doing. We're doing things differently. We're raising the vibe.
01:27:51
Speaker
I love it.
Contact Information and Closing Thoughts
01:27:54
Speaker
um Erin, share where people can find you. So you can find me on LPS Skin Studio. and That is my hashtag for Instagram.
01:28:03
Speaker
um I also, if you want to check out my website, it would lpsskinstudio.ca. And yeah. and yeah it and Awesome. Thank you so much. And ah yes, I second everything that Tiffany said. Thank you so much for being here today. Tiffany, do you have any final thoughts?
01:28:23
Speaker
Um, I don't think so. I'm just really grateful for you and that you're here and we can't wait to put this episode out the next week.
01:28:35
Speaker
It'll be, you're listening to it now, it's here, obviously. um So yeah, I think that's it. Okay. Awesome. So one one thing that we would have all of our listeners reflect on is what would starting fresh mean for you? So if you did get the opportunity to start over, or if that was a choice you made, or if you were ever to be forced into it, it is such a powerful thing to reflect on what would or could that mean for you.
01:29:04
Speaker
So thank you so much, everybody for tuning in into today's episode. Of course, you can find us on Instagram at the beyond aesthetics. ah My personal coaching page is at the underscore SD with an E underscore coach and Tiff, tell us where people can find you.
01:29:22
Speaker
You can find me at Sweet Cheeks University. You can also follow me at Sweet Cheeks Waxing Skin Care. Either one. we love All three of us I know would love a follow. we would love to connect.
01:29:33
Speaker
And that question that Jess just asked, what would starting fresh mean for you? If you would love to share with us, you can shoot us a DM and share that. You can tag us in your stories, however you feel like sharing so that we can connect with you so that we can offer our support for you. That is what we are here for.
01:29:52
Speaker
um We would love it. Yes. Awesome. All right. so thank you everybody for being here. Have pretty dreams and we'll see you in the next episode. Bye.
01:30:04
Speaker
Bye Erin. Bye. bye