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Whatever It Takes | The Unseen Work Behind Unstoppable Industry Leaders Featuring Marti Hutchinson
124 Plays21 days ago
Behind every powerful leader and industry icon is a story no one saw.
In this episode, we sit down with Marti Hutchinson, The Medspa Mentor and owner of M Spa Boise and Aesthetics Academy of Idaho. Marti knows what it means to start from nothing—and still believe in something greater. For the first time, she’s letting us in on the full story: the losses, the lessons, the relentless work, and the unstoppable, unlimited mindset that carried her through.
This conversation goes deep. It’s raw, real, and rooted in everything most people don’t talk about—but should.
If you've ever felt behind, broken down, or unsure of your next step—this is your reminder that your beginning doesn’t define your capacity to rise.
Find Marti:
Instagram @marti_medspamentor @aestheticsacademyofidaho
Medspa Mentor App https://medspamentor.passion.io/
Find us:
Instagram @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach
Interested in 1:1 coaching or joining our Winter/Spring Mastermind 2026? Email us at hello@beyondesthetics.com or send us a DM on Instagram
Please leave us a rating and review wherever you tune in!
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Transcript
Introduction and Host Profiles
00:00:01
Speaker
Hey everybody, and welcome to Beyond Aesthetics, the podcast where we dive deep into the journey of estheticians who aspire to grow, not just person professionally, but personally and spiritually.
00:00:12
Speaker
This is a space where the art of aesthetics meets the soul and the power of community fuels transformation. Whether you're looking to elevate your skills, expand your mindset, or align your career with your deeper purpose, you're in the right place.
00:00:24
Speaker
Join us as we explore stories, strategies, and insights that go beyond the surface because growth happens from the inside out. This is Beyond Aesthetics. Let's grow together. Hello, you guys.
00:00:37
Speaker
We're so happy to have you here. i am your host, Tiffany, along with my co-host, Jessica. And then we also have a really special guest for you guys today who is joining
Guest Introduction: Marty Hutchinson
00:00:49
Speaker
us. Her name is Marty. And a little bit about Marty before we get into it. Marty Hutchinson is a medical spa owner, app developer, educator, and big believer that science and soul belong in the same sentence.
00:01:01
Speaker
With a career rooted in skincare and a heart rooted in service, Marty has mentored hundreds of estheticians while juggling life as a single mom, CEO, and farm girl.
00:01:12
Speaker
Her mission, to help beauty professionals grow businesses with integrity, not ego, and to remind them they're allowed to rewrite the rules. Welcome to the Beyond Aesthetics Podcast, Marty. We are so honored to have you here.
00:01:26
Speaker
I'm so, so excited to get to hear your story and everything that you have to share community. with our community Thank you It's an honor to be here. Thank you for having me.
00:01:38
Speaker
Absolutely. We've really been looking forward to having you on the podcast. You're truly like one of the most valuable people. i mean, as far as value in the industry, you're definitely at the top of the list because you do so many things and you do have such a huge heart and so much to share. thank I think this will probably be one of our best episodes yet, and we just cannot wait to hear what you have on your heart and everything that you are ready to bring to the table.
00:02:09
Speaker
And of course, we like to get started with a little bit of your personal story and your career path. So we'll just ask you a few questions and see where this
Career Transition and Personal Growth
00:02:20
Speaker
takes us. So First of all, how did you get started in the beauty slash medical aesthetics industry? So where did you really come from? Okay, well, I didn't go back to school to do aesthetics until I was 30 years old. So I started out doing something else completely different.
00:02:38
Speaker
um I was an interior designer, and I did that from age 20 to age 30, and then decided like I wanted something that I connected deeper with, like I was just feeling that need to connect with um women especially.
00:02:55
Speaker
And what I had found in the interior design world was while women were making decisions about, um you know, the home and the decor that was going on there, their husbands kind of had the final say.
00:03:08
Speaker
And they would come in and like put the kibosh on things all the time. We'd come up with these beautiful things and then it would be money or it would be something else. And I wanted something where I could be creative, um, and still work with women.
00:03:22
Speaker
And that's what brought me to skincare. Wow. Also, you were a mom already when you like changed career paths and everything, right? Almost. I went to school and then within the first, um, I had justice at age 32. So, okay.
00:03:39
Speaker
Okay. okay Wow. here So I was building this business. She was, you know, I was learning to be a mom, which was wild. Which the two kind of go hand in hand.
00:03:52
Speaker
but It's not for the faint of heart though, but. No, you are so right.
Balancing Business and Motherhood
00:03:56
Speaker
And you know, the the amount of time this business takes to build your clientele and having that like daily, you've got to be here, you've got to sit here, you've got to pay for daycare, even though you don't have clients, that was that was really scary.
00:04:13
Speaker
So how did you get through that? You know, i had great help people that were willing to help me. um A lot of times I would meet people in my treatment room, high school girls that, you know, would pick justice up from school for me and to earn a little bit of extra money.
00:04:32
Speaker
um But honestly, like ah my entire tribe came from my clients, which is awesome. That gives you chills. That's so cool. Yeah.
00:04:44
Speaker
Yeah. Yeah, that is absolutely amazing. What was it specifically about aesthetics that drew you to that from interior design? Like, had you just heard about it? Were you going to an esthetician? What did that look like?
00:04:56
Speaker
I was going to an esthetician when I was 24. My I'd never had any breakouts. My face broke out really, really bad. And I'm like, OK, what should I do? i was turned on to an esthetician. She saved my life because I was so self-conscious.
00:05:13
Speaker
And And I started going to her. um And then when i I, I really didn't have any clue what I wanted to do when I left design. Like I wasn't like, here's my next thing.
00:05:25
Speaker
I knew I wanted to work with women, but I didn't know in what capacity. um And someone asked me to come to their Arbonne party. And I went there and I was like, oh my gosh, this is what I want to do.
00:05:42
Speaker
so I love this so much. It's so fun because we don't know any of this about you. We only know where you are now ha There's just something about hearing things like that from especially you that I'm like, this is the best thing I've ever heard.
00:06:01
Speaker
hey no I know. It's amazing. Arbonne inspired my career. That's okay. That's okay. I actually follow someone on social media who's super involved with Arbonne and I'm so inspired by her. i can actually see how if you like attended what you did and there was this person who was just had like great leadership skills and was so inspiring, like some of them that I've seen, and I can actually a hundred percent understand how that would happen and really spark that in you. So that is really cool to hear. Yeah.
00:06:33
Speaker
And then did you, okay. So then you went to school, but like, then what, so this, where was your first position? Like, what is the first thing you did? I went to school, but I was already seeing an esthetician at a local salon here, um, and getting my nails done there.
00:06:50
Speaker
And so, um, it was a large place called visual effects. And so there was a ton of people there. Um, lots of hairstylists, but the, the, the skin department was really small.
00:07:01
Speaker
Um, And they did massage. They did absolutely everything. um And so I just went to the owner and said, I want to work here. And she's like, I have no rooms available. i have nothing available for you. And I said, what do you have for me?
00:07:15
Speaker
So before I left school, i became the $7 an hour receptionist. Hell yeah. for and i I literally didn't even cash my checks because I was like, it was, I didn't, it had nothing to do with the money for me.
00:07:33
Speaker
i just used that opportunity to learn. I'd never been in a salon running the back end. I didn't know, you know, at that time we kept everything on books. Like there was this big like ledger and I,
00:07:45
Speaker
have to like memorize who did what. And, you know, I learned like, okay, this is a hair person. She does this. She needs this much time to do this. And there were, i think we had 35 people that worked there. So it was, it was intense.
00:08:01
Speaker
And, um, I'm so grateful. Rochelle, who is one of my mentors, who was the owner, she is my, my oldest daughter's godmother and still one of my very best friends today.
00:08:13
Speaker
Oh my gosh. I love to hear that. Cause I did the same thing and I just cannot express enough to people how valuable that actually is to start out. Like I was an attendant and a receptionist, but what you learn, you know, about scheduling and the ins and the outs, it makes you such a better everything. it makes you a better service provider, but you know, now i can see how,
00:08:43
Speaker
in what you're doing now, how valuable that really is to you. Yes. To just, I have an understanding. Yes. And what stands out to me is that you weren't afraid to, to obviously start over. And we know now that we're like,
00:08:58
Speaker
on the other side of 30, right? All three of us know that 30 is actually very young, but I think a lot of people get it in their head, like, you know, if I'm not made by 30, if I am not have my career path, then it's like over.
00:09:10
Speaker
Um, but that you were willing to be a beginner and you were willing to pivot, start over in your career, find your passion and your purpose and start from the bottom up. I think that says so just volumes on obviously who you are as a person, but And it's like helped shape you into who you are today too, because you're willing to just really start anywhere. You're just wanted your foot in in the door.
00:09:33
Speaker
Yes. Thank you. Thank you. Yes. I went from literally making multi six figures to making $7 an hour. love it. love it And not knowing anything and feeling like I was like, I mean, I i had to make coffee. I'd never been a barista in my life.
00:09:51
Speaker
That was like the hardest part of my job. Oh my gosh. Okay. You were willing to do it though. You weren't too good for it. I love that. Yeah. Yeah.
00:10:03
Speaker
Yeah, that does take a lot of humility and trust and surrender, which we talk about all the time. And that's what we coach so many of our coaching clients and mastermind people through is just making these transitions and learning how to lean into something.
00:10:19
Speaker
how uncomfortable that can really be and the doubt and how much you question yourself. so I really appreciate you sharing that is just so beautiful. So my next question then would be from that position.
00:10:32
Speaker
i mean, what what transpired to get you to then open M-SPA and the education? So walk us down how that transpired.
Business Challenges and Successes
00:10:41
Speaker
Well, I immediately knew that um I had a gift for connecting with people.
00:10:47
Speaker
So I started, you know, meeting other estheticians and started like little groups. I wanted us all to get together. You know, when I first started, I had this really idea, this idea that like we could all be friends, we could all talk.
00:11:01
Speaker
And I wanted that that community. And so um I realized that there were areas because I came from a job where I had money in the bank and I had saved and whatnot.
00:11:12
Speaker
um I was able to go places and get training. um And other people weren't, you know, especially the younger estheticians, they all they couldn't do that. And so I just started out with teaching a Brazilian wax class, because that's what I was doing the most of.
00:11:29
Speaker
And that was how I built my career was through the Brazilian waxing. Because back then, people were not getting facials. Like, you were, like, begging people to get a facial. Yeah. And so, but they were getting waxing. They were getting their nails done. So that was a huge thing. So, and spray tanning. So spray tanning and waxing were my go-tos.
00:11:50
Speaker
And we, um and so I started teaching those things. And, um but I did it from my little room in the back of that spa where I was sharing with a massage therapist. I got in good with a girl that had a room and eventually she's like, hey, I want to like slow down a little bit. Do you want to take my room over two days a week?
00:12:12
Speaker
So I started with two days a week. I maximized those days. Like I literally worked 14 hour days on those two days. to make up the money I needed to make. and then And then as her life changed, she'd be like, okay, you want to take another day? And then another girl across the hall would say like, hey, do you want to rent my room for a day?
00:12:32
Speaker
And so eventually i i like just had all of these rooms that I rented a day from. Oh my gosh. And then it went to, I approached the owner and said, Hey, i want to bring on someone under me. Can I rent the whole back space and I'll pay you this amount. You'll no longer have to worry about keeping anything full.
00:12:53
Speaker
And, and that's, that's how it started. And then the next thing it was like, Hey, now I need to open my own place. Oh my gosh. That's why when people tell me things like there's no opportunity out there, there is, I don't know how to get started or rooms are too expensive or whatever it is, whether they're working for somebody or renting. I'm like, no, there's a way like, like,
00:13:18
Speaker
but each day, like if you want to work 20 hours in that day, you can write whatever you need to do. Maybe you you can only afford to rent for two days a week, but you can get ah solid 28 hours in those two days.
00:13:34
Speaker
Well, talk us through that, Marty, because I think there's something to be said about that drive and that work ethic. And for you, like, where did that come from? Especially you still have it, obviously.
00:13:45
Speaker
And it's probably something that's just in you, but especially in those early days, and ah as an aesthetician, like what was driving you to work 14 hour days, two days a week, looking for opportunities anywhere and everywhere.
00:13:57
Speaker
Kind of walk us through that. Multiple things. First, I didn't have an option. i needed money. Like I needed money. And second was that I loved what I was doing.
00:14:09
Speaker
Like it did not feel like work. Like when I got done for the day, it felt like, holy cow that was that was a day but while i was doing it it was i wasn't feeling that way still every day i'm here it's the same thing i'm just like the do i really get paid to do this and coming from an industry like interior design where you put a plan together like you don't see the fruits of your labor for so long and then you have to invoice people wait for your money i just felt like i was a kid in a candy store
00:14:43
Speaker
I was like, you're going to give me money today and I'm going to take it home and I don't have to call you and hound you for it. And you're going to tell me how great I did. Like, I thought it was awesome.
00:14:57
Speaker
Wow. That is actually so true. There's a really fast like turnaround because you see those instant results, especially like say Brazilian waxing, you know, it's just like instant. And they're so grateful for it. Right.
00:15:09
Speaker
Yes. Oh, wow. What i also find really inspiring is that you are very much like anything is possible. You're just making excuses. I'm very much the same way. That is definitely why we connect so well. is I'm just like, what are you talking about? Why are you limiting yourself when you can really do anything? Anything is possible if you want it bad enough and you're willing to work hard enough for it. And that's is something that I think is really missing in this industry is that it just kind of seems to me, and I know we're kind of jumping ahead, but I I can't and not like get right into it.
00:15:47
Speaker
um i just feel like so many people are getting into the industry thinking it's going to be easy or a way is going to be made for them. And so they will... make some phone calls or they'll jump in a Facebook group and say, hey, is anyone hiring?
00:16:01
Speaker
And then a month down the road, not be doing aesthetics because they're like, oh, there's not opportunity or whatever. When i don't know, I hear these stories like yours and that's just how I am too. And that's how Tiffany is. I'm like, hey, if you really want something and it is a calling on your heart, there is a way and you're the only one standing in your way. Why aren't you willing to stick it out and figure it out.
00:16:27
Speaker
It's just so inspiring to hear stories like yours. Well, and this is going to be controversial, um but we like it I was just telling a client yesterday because she said it was kind of like, well, how do you hire? How do you bring new people on?
00:16:44
Speaker
And I said, I'm actually not going to hire for a while um because my last experience wasn't amazing. and um And I've had a lot of those experiences because of that attitude coming into this industry.
00:16:59
Speaker
And I said, you know i i get it. Nobody wants to work for free, right? Nobody wants to work for free. um but back in my day, and I know that's like, but we did work for free.
00:17:12
Speaker
And we worked for free because you want to know, i earn yesterday my average was hour. that was that was my average hourly wage And, and I think that's pretty amazing to earn that.
00:17:29
Speaker
But I did work for free a lot in the beginning. I, I went anybody, I didn't care. Like if I could train with you, but I could bring you value too. I wasn't just taking, I wasn't just asking to shadow you.
00:17:42
Speaker
i was like, what value can I bring? Do you want me to clean your space? Do you, what do you need from me in order to like, feel like this is a fair trade? Because i My thing is if a client or if a if a new esthetician came to me and said, you know what?
00:18:00
Speaker
I know the scariest part about this for you as an owner is putting all of this time into training me and paying me for that training as well. and And then in six months or even four months, whatever, me them leaving, them making, whether it be like their life changed and they decided to have a baby or whether they just were like, oh, this is too hard. There's too much to do. The hours, I don't want to work these hours.
00:18:29
Speaker
But if you came to me and said, you know what, I don't i don't need to get paid during training. you would You would start out with me when you actually made it to the floor at the highest commission I could possibly put you at because you would have built all that value and you would have made up for all of that money that you would have made during that training because you would would have showed me how like you are ready and you will just do whatever it takes.
00:18:56
Speaker
And so when I am in Facebook groups and people are like, you know, they only want to pay me $11 an hour while I'm training. And they only this, it's like, I don't know what people expect. Like, yeah.
00:19:08
Speaker
Especially when they're not also bringing something to the table, they're just kind of showing up for the job and they're complacent about it. And it's, you know, they're not, They don't have this drive and this hunger for it.
00:19:18
Speaker
Yes. Initiative. That word keeps coming to me so much recently. It's just people are literally, and it's not just our industry, but it's a lot in our industry. There's just not a desire or the work ethic to just take initiative.
00:19:35
Speaker
you know, and do what it takes and be the one, you know, offering value. It's a value exchange. Yep. I don't know. It's, I'm just so glad that you shared that and that it's coming from somebody who is so respected in the industry. Cause I think people will really, really hear that. I hope that they do.
00:19:53
Speaker
ah yeah hope that they do. And okay. So, I, So now you have your own space. So you have m spa and you have the education.
00:20:04
Speaker
So what would you say inspired you to move into the ownership and education? It kind of sounds like it was just built into you. Yes. Well, and we have to rewind a little bit because there was not, it was not all roses. of course.
00:20:21
Speaker
Because as soon as I decided I wanted to go out on my own, there was another girl that I worked with that I was scared to do it alone. And so we needed to build a space. We needed to buy lasers. We needed to do all of this.
00:20:35
Speaker
So I decided to go into a partnership with, And, um, you know, when you're working side by side with someone, i thought, okay, we'll, we'll, we'll have a contract. We'll have everything in writing. So it'll be whatever we, we, we build out a space, we open it up, we buy lasers together and, um,
00:20:55
Speaker
Like literally two months in, I'm like, this is not working. Like i am, i may I'm a, I'm kind of a rule follower in the fact that I want you to know where all the money is. I want to know where all the money is.
00:21:07
Speaker
We're going to pay bills like this. We're going to do it like this. There's going to be spreadsheets because we have to feel comfortable. And she was very much a like, oh, who cares? and And she didn't care if the bills were paid on time and she didn't care. It it was just a very different,
00:21:22
Speaker
And so I had to leave that partnership. And I had no idea that you have someone has to own 51% of the partnership or it's a stalemate.
00:21:35
Speaker
If the other person doesn't agree to it, all of the stuff you bought together... it you can't dissolve this partnership. It stays in the partnership. So I had to leave and start completely over zero savings.
00:21:52
Speaker
I had to walk ah completely walk away with no money, no laser, no anything and start all the way over after two years. We made it almost two years of arguing and not doing well.
00:22:09
Speaker
And um so when I decided to open M spa, that, that spa was called skin spa. um And when I decided to open M spa, it was like literally on a prayer.
00:22:21
Speaker
Like when I say on a prayer, I was negative in my bank account going, okay, I've got this really great clientele. All the employees we had wanted to follow me or all the renters wanted to follow me.
00:22:34
Speaker
Um, And I just was like, I, I'm going to, I'm going to work each month to make this work until I can get this opened up. And that what was the size of that initial business skin spa.
00:22:48
Speaker
Um, with the partnership, four rooms, four rooms. Um, so it was small. And then there was three hairstylists in the front. Yeah. Yeah.
00:23:00
Speaker
Okay. And then obviously like it worked in your favor, but walk us through that. Like, I mean, when you say on a prayer, I'm sure like you were just surrendering to the process, knowing that you're still in your purpose, but I'm sure that was so, so scary.
00:23:13
Speaker
yes And it just stretched you probably really, really thin in very many ways. Really thin. um we went I went from making really great money two then I didn't even have a place to work out of.
00:23:27
Speaker
So i there was a chiropractor's office that was letting me use his rooms at night um to take my clients. And so I was doing that.
00:23:37
Speaker
And then while I was building M-SPA, next door to M-SPA was a dentist. I was doing Brazilian waxing in a dental chair at night and on Sundays. Like those things don't lay flat, by the way. they don't. That was my first thought. was like, oh, no.
00:23:54
Speaker
but yeah So that was I don't know how we made it. um The permitting didn't like go through on time. So there was an empty space at the end of the building with carpet in it.
00:24:09
Speaker
where my hairstylists were, um that we put black mats down. We installed a sink in this room. um i But I just found the most amazing people to follow me that were willing to do anything.
00:24:25
Speaker
Well, why? And that's probably what carried you. Yeah. And and like, what is it? Why? Where did that come from? Like, what was that relationship like that these people were like, hey, Marty, I'm a loyal follower.
00:24:37
Speaker
Whatever you say, leader. I'm going to follow you off the cliff. I don't know. They were probably a little bit delusional.
00:24:45
Speaker
If they really got to see my bank account, they would have probably today be like, what the heck? Yeah. We spent our whole lives in this woman's hands. um But they were just as passionate as me and they all felt the same way that they could build. Like we could start over as long as we all had one another and we had each other's backs.
00:25:04
Speaker
And yeah. It was ah awesome. I don't know if it's like cold in here, but everything you say, I'm just getting chills. It's just a so good. Okay. That is absolutely incredible. Now walk us through the education aspect. Like when you really decided that that was going to be a huge part of your business.
00:25:24
Speaker
Well, as I started to hire people, um I started realizing i i I was doing so much training. So if I wanted someone to do laser, if even lash lifting, needed to go through all of this training because you know back in the day, those things weren't being taught in schools. We weren't learning dermaplaning, any of that, um chemical peels.
00:25:46
Speaker
So and Even the basics that I felt like we needed to be and in this you know medical spa setting, I needed to teach them. And so as I was doing this and people were, you know the people that weren't maybe exactly my tribe were getting trained and then moving on to other places or moving on to opening their own businesses, I was like, you know i've got to I need a program.
00:26:13
Speaker
And I really, really enjoy connecting, but there was always this like trepidation when it was with someone that worked for me, because I knew that all of these trade secrets I was giving, i didn't know what they were going to do with them.
00:26:28
Speaker
And you can have every, like, people are like, oh, this contract and that contract. And it, I mean, it takes money and energy to sue someone that is still not worth it.
00:26:39
Speaker
Yeah. Yeah. That makes a lot of sense. That is so much like, uh, energy management that you're like, Hey, I'm doing this anyways, yet at the same time, like I'm doing with this with my employees. And then it kind of ends up being a waste. I might as well create a business around it.
00:26:57
Speaker
i can relate to that so much. And I love knowing the story behind that. Now that is really too smart, really incredible. Really inspiring. Yeah. Thank you.
00:27:09
Speaker
Yeah. So smart. And you love it. You love education. i do. love it. What I love about it is I love learning for myself, but I also love like watching someone like get it and then apply it and like just cheering for them.
00:27:29
Speaker
Like, yeah. I love that. That's my favorite part of the whole thing. It's, it's the same side as, um, you know, making something better for a client, making them feel great.
00:27:40
Speaker
You get to do it for somebody that like a woman that wants to start her own business. Yeah. Yeah. Yeah, it is a whole different level. And then if you think about it too, how she is now going to bring that to all of her clients too. And it really started with you. So the ripple effect of being an educator and a mentor is just one of the most rewarding aspects. Would you say, where do you get the most reward from? Like soul fulfillment? Is it with that or is it with your treatment?
00:28:15
Speaker
You know, Connection. So wherever that is. um i was just telling a client the other day who it was her first time in with me. And by the time she left, she was like, you know, I'm like, okay, yeah, this, I don't know what it is, but we're going to go deep here in every conversation.
00:28:34
Speaker
Yeah. I don't have the ability to do surface level. um and if you've been drawn to me, um there's a reason why. And so people tell me their entire life stories, their their biggest secrets, their most like amazing and shameful moments. And um ah it's it's such an honor. And the same things that happens with students.
00:28:56
Speaker
Yeah. Yeah. yeah Wow. The best. Amazing. Is there anything else you want to share about your story before we move on? No, I think that I can't even think.
00:29:11
Speaker
Okay, cool. Well, we love to talk about leadership for people who have teams because that is one thing that, you know, in our coaching groups, in our one-on-one coaching, and then me as a rep, what I see is that people really struggle with leadership the most. And so I think that might be some cool value that we could offer today.
00:29:33
Speaker
So let's just talk about some leadership and business insights for a bit. How would you describe your leadership style?
00:29:41
Speaker
You know, this is a hard one because I always thought I was a leader. um I always thought I was meant to lead a team. And when I like actually sat back and realized like I was more of a mentor instead of a leader, which is very different.
00:29:59
Speaker
um I don't enjoy leading teams. I don't enjoy... almost every, any part of that. And so, um, my leadership style is I don't want to do it right. I want to be a leader in my industry by being a mentor.
00:30:17
Speaker
Um, and so for me, that's what it is. It's connecting and helping. And, but when it comes to my spa side of things, I've hired someone to be in that management leadership role because, um,
00:30:32
Speaker
I want to connect more rather than like lead the team and hold people accountable. What I found about myself was I'm so self-motivated and so, and I've always been that way. And my dad and mom taught me to be that way that I get really frustrated when people aren't.
00:30:53
Speaker
So I've got like the people that connect with me are the people that are, are those self-motivated people. Those other ones, they kind of fall by the wayside because I'm too much for them. I'm too intense. um You know, you'll have people that have worked for me that are like best experience of my life. And you'll have others that say it was the worst. Yeah.
00:31:20
Speaker
it It just depends on like our, part like the way that you come at this. Um, I just have like such a low tolerance for unmotivated people.
00:31:30
Speaker
Same. Yeah. So you have, you have a, ah like, um, what did you call her? A manager, a a leader, somebody who is in that role, who can help keep your team accountable and can kind of, um, enforce,
00:31:47
Speaker
Yes. guess that kind of stuff. Is that what you're saying? yeah She enjoys like, here's the numbers. Here's where we're at. Here's the rah, rah. And then, you know, being like, if someone needs a lot of handholding, she's, she's good with that. She's good with being patient and kind.
00:32:06
Speaker
And I, you know, I'm kind, but I'm very, um, like, let's get this done. Um, So, so, so explain how you show up as a mentor and how that's a little bit different than that leadership style.
00:32:20
Speaker
So as a mentor, I'm going to give you things to do. I'm going to ask you to do some things. I'm going to show you the path and I'm going to guide you along the path and give you pep talks along the way.
00:32:33
Speaker
um If you're stuck, I'm going to help you get through that. But if you're not, if if if you know I've assigned you some tasks and you haven't done them, don't don't call me. Don't ask me for help because I'm not...
00:32:48
Speaker
Until you get those done, my time means nothing. And I feel disrespected at that point. Oh, okay. I love that. Yeah. I know the action and accountability. I need bra who you're mentoring. Yes.
00:33:02
Speaker
And because I know it's possible because I know it's possible to start over from nothing multiple times in my life. Um, I've been bankrupt before I have filed bankruptcy. So I know what it's like to start from nothing to rebuild your credit, to like build the things that I have.
00:33:21
Speaker
Um, I don't, I can't stand excuses. I just, can't. Your tolerance level Yes. Same. Yes. Yeah. I relate to that completely. I actually love that. It's very powerful because also I'm sure you've seen how, when you do find that tribe, that really does thrive under your mentorship.
00:33:41
Speaker
how amazing things happen and how probably very quickly it happens and things come together for everyone. It does. It does. And it, and, and in the, on the flip side, very quickly, people are like, Ooh, I don't like it here.
00:33:54
Speaker
one I don't like her very much. It's a super quick filtering process though, yeah that I actually really love because then you're not wasting anyone's time. yeah It's either a yes or a no. We either get on board or And it took me a long time to understand that. So mind you, for 10 years, I was trying to be everything to everyone. If this person needed this, then we were going to do this for them. If this person needed this, and it wasn't until I decided like, I want to be, I was like burnt out, overwhelmed, ready to sell my spa until I was like, I just want to be authentically myself. I'm tired of being everything to everyone and feeling like I can't,
00:34:34
Speaker
just be me, you know, and being me doesn't mean I walk into a room and like, start like being rude to people because they haven't, you know, done what I've asked. That's not it.
00:34:44
Speaker
It's just like, if I can't give you the realness without you breaking down or threatening to leave or wanting to quit, then we're like, like, then, you know, this isn't the place for you.
00:34:57
Speaker
And so Hiring a manager that could kind of bridge that gap, I still am like, hey, I need this done. I want it done this way. So we're still not, you know, we still don't have people on the team that are just, you know, willy nilly, like, I mean, you know, unmotivated.
00:35:13
Speaker
But she helps kind of bridge that gap when she's like, okay, well, that was a little harsh. So let's like bring it down a couple notches.
00:35:21
Speaker
I love it so much. yeah I have a question though. How do you stay rooted in that, in your authenticity and how you show up as a mentor when you do have your team member or even your manager that, cause I think it's easy to get pulled back or revert back to maybe how we used to operate things, especially when we're trying to keep this whole operation going as a whole. Does that make sense? Like how do you stay rooted in that?
00:35:49
Speaker
It's a daily practice. Like, I think it's like, I think people that think they can learn something and then just move on and they're good at it are they're, they're not true learners, right? They're not true leaders. They're not true mentors.
00:36:03
Speaker
It's a daily practice. So I, it's a fight against myself. Some days it's a fight against my own procrastination, my own need to control, um And so I have to, have to meditate.
00:36:16
Speaker
i I have to, I have to ground myself every single day. And I have to have these talks with myself. I write in my journal. i learn, I listen. Like if you're in my car with me where we are listening to a podcast or we are listening to a book, that's what we're doing.
00:36:33
Speaker
Right. Um, if I'm out on my farm working, that's when I'm playing my music. But, um, But if you're in my car, I use it as like my learning time, my thinking time. And so I think that's what people do. they they They get inspired. They take a class, even if they come and take one of my classes and they get inspired. And then they, you know, a year later, they're just like, oh you know, it's not working now, whatever. And it's it's just it's a daily practice.
00:36:59
Speaker
Lots of personal development on a daily basis, which tells like, we just want to talk about this lot. It's never over. We're never done learning. We're never done discovering. We're never done healing.
00:37:10
Speaker
And so I love that you brought that up, that it really is an every single day type of thing. And you really have to find like what works for you. I love that. Well, implementation is everything.
00:37:23
Speaker
Yes. And, and it has to be a daily habit. That's been on my mind so much lately too. But yeah, you can't just learn one thing or like listen to a book and then say that you know it if you're not now bringing that into your life on a regular basis and creating some rituals around how you're implementing that into your life. And that is where the actual change and development and growth will happen.
00:37:46
Speaker
Yes. Making it habit. So many tools. Like it's so easy. Like we've got chat GPT. You can read a book and then you can say like, you know, when I'm listening to it in the car, then I go back. Like right now I'm listening to one called the big leap, which. ah So good.
00:38:03
Speaker
So good. I'm obsessed. Yeah. I'm learning right now about and Einstein time, which, oh my gosh, like is life changing. Yeah. Um, But you can just go back and say like, what's my, you know, in that book, what was the personal mantra that I'm supposed to be repeating and put it in a PDF. And then I just hit print.
00:38:24
Speaker
It's true. Throw it on my mirror. A hundred percent. Oh, easy. So like, there's no excuses. No. I agree with that so much.
00:38:35
Speaker
Oh, and I just love it. And that book is so good. im yeah I'm like 29 minutes away from being done. Yeah. Yeah. Yeah, that's definitely an 11 out of 10. I highly, highly recommend that book.
00:38:47
Speaker
It's absolutely amazing. So what do you feel like are the most important values that you bring into the spa and the team? It's like the motivation and the mentorship. and And I think with that comes integrity, like yeah keeping your word. Yeah.
00:39:03
Speaker
you know, making sure you're following through, doing what you said you were going to do, teaching what you said you were going to teach, um you know, and and in owning a business, I don't ever, I'm not changing people's pay scale. I'm not constantly saying, well, now we're going to do it this way because of this.
00:39:20
Speaker
Like, I know Tiff and I've had this conversation before about things like that, where it's like, you know, how do you, we never want to go in and change things on our the people that are there. We can change them for the new people coming in, but we we are always building trust and we have to keep our word with everybody we brought on. I think business owners that want to go in and revamp their businesses and change things for current employees, which are might be not so amazing, like so that they're making more money, i think that's that's hard.
00:39:55
Speaker
um And so I think... Integrity, keeping your word um and following through, like following through and being open to be coachable.
00:40:08
Speaker
So like if I say I'm going to send you something and I don't or I forget, um I'm OK with you calling me out and saying like, hey, you didn't send me that.
00:40:18
Speaker
And i I'm not going to be, you know, like, oh, well, I'm so busy and so important that I didn't have time to do that. So, yeah. Mm hmm. Yeah. I love that so much. I love that too. It's very important.
00:40:32
Speaker
So what types of lessons have you learned from leading both a med spa and an education business? Um, I have learned that um,
00:40:45
Speaker
That motivation is key. Finding out what people's motivation is, whether that be their family, whether that be money, figuring out what motivates people is really, really important because it's not the same. I have someone on my team that I could be like, we're going to have a contest this month and whoever wins it is going to make $200. And she would be like, well, I'd rather go to dinner with you. Right.
00:41:12
Speaker
Oh, okay. So finding out she loves quality time. Like for me, it's money. Like just give me some money.
00:41:21
Speaker
great I need quality time, but I'm here to make money. And so once I like really like learning your people, learning, your students understanding the way they learn, it's going to be different. And if you, you have to have, um,
00:41:36
Speaker
You have to have different, you know, mentorship, leadership styles for everyone. It doesn't mean you have to, you know, do it completely differently. But when you are um trying to get across to people, you have to have all of those aspects in there so that you can reach the masses.
00:41:55
Speaker
I really want people to know how important that is. i am approached all the time from owners who ask me or they're just complaining about their team. They're like, my team's not motivated. They're doing this. I don't know how to get through to them. And I literally, the first thing I say is, have you asked them?
00:42:11
Speaker
and Yeah. Have you had that conversation with them and asked them what's motivating to them? Have you taken a little bit of time to figure out what makes them tick?
00:42:22
Speaker
Yes. And the answer is always no. No. Yes. No. It's not that hard. it's so worth it. if you You have to have that cohesiveness and that team. How do you expect them to perform for you if you're not willing to figure out what just makes your team tick? It's not going to work.
00:42:42
Speaker
here Well, I also used to be um kind of like, I've got my family, I work a lot of hours. So, you know, I'm not friends with the people, I don't need to be best friends with the people that work for me.
00:42:55
Speaker
And while it's true, you don't need to be going out drinking at bars or doing stuff like that. You do have to do a lot of team building. Like i think It's just like how I crave community. They do as well in the team. And so once I really got that through my head that I needed to make sure that, you know, even if it's sitting down and we do the Myers-Briggs personality test together, yeah like the next thing I'm bringing to my team is human design. We're going to learn about that because I'm learning about that and I'm fascinated.
00:43:25
Speaker
And, um, and so that that's how you get to know them, learn how, like, so using educational tools to get to know your team better. And setting aside that time, i mean, to have those weekly meetings with the team. I mean, that is another thing that I can tell everybody.
00:43:44
Speaker
Marty is speaking the truth because the best leaders that I work with, they know their team and they know their team because they set aside time for the team meetings and they implement those types of tools and conversations. And so that's, what's going to make you a fantastic leader.
00:44:01
Speaker
Yes. And you, like I said, well, I have someone on my team that she's, we have a meeting. If we don't have enough time for a meeting and we just like, you can give me a bunch of tasks, right. And I'm going to go leave. I'm going to get them done. i got this. No problem.
00:44:16
Speaker
That's not her style. And so we set enough time, like a meeting might be two to three hours. And, you know, at first I really didn't want to do this. I thought like, what a waste of time, but we actually do all the tasks that we are meant to do together in that meeting.
00:44:34
Speaker
And then we're like done. And it it's so great. And that's how she operates. Cause she's, she wants to bounce some things off of me. You know, I might've given her all this stuff to do and she's like, but she wants to talk to me a little bit about it. And so I've learned that that's her style. And so that's what we do now.
00:44:49
Speaker
Hmm. That's so important. It has to create sustainability and like long-term relationships with your team too, because you are creating that space for them. You are giving the time and dedicating the the time as their leader yeah to, you know, learn how they tick, learn what motivates them, have that space for them to operate that well. And of course they're going to want to stay at working for somebody who has that time and energy and space for them.
00:45:18
Speaker
Yes. And can I say, as the person that is the, whether they're the independent contractor or the employee, also take time to get to know your leader, right? Yeah, absolutely. You adhere yourself to your leader.
00:45:32
Speaker
If you can be helpful, if you can understand their leadership styles, can It's not always, I feel like we put so much pressure, like I'm the leader, I'm the owner. That does not mean I know everything.
00:45:43
Speaker
So like, can we, you know, especially new people coming into our industry, instead of of me seeing all this stuff on social media all the time about my boss didn't do this and my boss didn't do this.
00:45:55
Speaker
Okay, well, We have to take ownership also for figuring out how to make this work. If you need meetings, this is what I tell my staff. If you need to have that, then you need to tell me that.
00:46:08
Speaker
Like, if I'm not getting it, tell me, right? And then if I'm not open to it, then yeah, I'm like i'm a terrible leader. But. Then you can start complaining about your boss. If you've brought it to them and they've told you, shut you down, then okay.
00:46:23
Speaker
But this complaining, and then I see in these Facebook groups, these posts that are like days long with hundreds of estheticians jumping on there saying the same thing.
00:46:35
Speaker
And I'm sitting there like, this time that you wasted doing this, reading this, you could have taken your boss aside and said, This contract doesn't feel fair. Here's what I'm thinking or whatever.
00:46:50
Speaker
It's still a relationship. Yes. Like that's any relationship. That's a friendship. It's a business partnership. It's leader to employee. It's you have to, it's a two way street. And if you want to be treated with respect and,
00:47:11
Speaker
You know, have like if you want your needs met and if you want to be treated with respect, then you have to show respect. And so it's just such a two way street. And that is such a fantastic point. I am so glad that you brought that up.
00:47:27
Speaker
no And if and be you don't want to be treated like kind of the kid in the situation, because I'm the I'm up here and you're down here and you don't want to feel like that. But if you're always just waiting for someone to tell you what to do or waiting for them to give you the rules and the whatever, then I mean, that's all that's how I have to treat you, because you've not taken any initiative to show me you want to be up on my level doing what I'm doing.
00:47:57
Speaker
Yeah, I think it's important for anyone listening who maybe is in that position where you're an employee or an independent contractor, you're working for somebody else, however that looks, to understand too that it's not just all about like you and what value you can add to the business, to your boss, to your management, to everything.
00:48:18
Speaker
And it's not just like a one-way street. Cause I think a lot of, especially the younger generation, not to pick on you guys, but it's just the generation. It's just like, what is it for me? What is, what's my pay? What's my, you know, what are all the benefits for me and me only? And they're kind of just in this, like, they're only looking in the mirror. So I think that's just, it's a great conversation to have. I'm really glad you brought that up because it It does matter in the longevity of your position that you're in and the relationships you build with you know your boss and this business and all of the things.
00:48:51
Speaker
It really is going to matter when you can take spotlight off of yourself a little bit and see how you can nurture that relationship too, how you can show up better in the position that you're in Well, and I don't know about you guys, but when I post it have a job posting and I put it on there and someone DMs me, what do you pay?
00:49:10
Speaker
That's their only question to me. They're never getting a call back from me. Absolutely. There's no way. To answer that. Yeah, no absolutely. There's a a crazy entitlement mentality that's happening in our industry. And you get into those Facebook groups. And I remember reading an esthetician saying, hey, I have a job interview tomorrow. What are the most important questions that I need to ask? And even the answers that she was getting, i wanted to throw up.
00:49:40
Speaker
I was just thinking, wait a second. Why? What are you talking about? You know, if this is a position that you can see yourself growing in, and it's ah it's something that you want to be a part of then why would you go in there and march in there and be like, how much are you going to pay me? And you know what does what's the vacation time? And it's just so like, Tiffany, what you're saying is like, what am I getting out of this? Instead of realizing this is a two-way street, this is an investment, it's what value can i bring you? What initiative can I take? How can I go above and beyond?
00:50:16
Speaker
Because I am looking for, success and long-term success. And it just needs to be a relationship. And it is just mind blowing to me that that's not the norm anymore. It definitely was. you know when i think when all of us got into the industry, we all had that mindset and we've all started from the bottom and started over many times. And now these days it is just like,
00:50:41
Speaker
a DM saying, how much do you pay? And you're like, I'm sorry, what? Like, have we even had an, who are you? yeah It's crazy. I know.
00:50:53
Speaker
and know. And I feel like, I hate picking on the younger generation too, but it's the new people coming in. You don't want to be treated like starter estheticians, but you come like starter estheticians. And I'm not talking about your training. I'm talking about your mentality. You come in like like you're one of my, like ah like a teenager that I have to take care of um instead of like, what value can you bring to me?
00:51:22
Speaker
And even when you get out of college, you know, you get a four-year degree, you're you're starting out whatever position you go to. It's like you start at the bottom. And I just have not figured out why people don't in our industry see that you have to start at the bottom. Yes, you can make here, but you have to start here.
00:51:45
Speaker
And the more willing you are to start there, the faster you're going to grow. Absolutely. Yeah, that's such a mic drop moment. um i was just going to say something. um oh so you know what's so interesting about that is that you know how so many estheticians just get out of school and then they want to open up their own business.
00:52:12
Speaker
Well, if you're not willing to start out at the bottom and if you don't have a work ethic where you can just go in and work for less and build yourself up and learn, you're not going to be able to run your own business. Even I shouldn't be running my own business. Like business ownership, being a solo esthetician is 100 times harder.
00:52:35
Speaker
harder than just working for someone else and learning as much as you possibly can. And then maybe attempt to do that down the road. And it there is that mentality too, where people are like, I wanna work for myself. I wanna be a solo esthetician. I wanna rent the room. I wanna do this. and i'm like ah You think you do, and you think that that sounds amazing, but it is so hard.
00:52:58
Speaker
And you're also trading in a potential nine to five, 32 hour per week schedule for working 24 seven. Is that what you want?
00:53:09
Speaker
And so if you don't have the work ethic or the willingness to just work your ass off and start at the bottom and show an insane amount of initiative, you're not going to be successful on your own. That's not how it works.
00:53:24
Speaker
no No. And even when you go to a company, you know, people say to me, what is your biggest advice? I go talk at the schools and they say, what's your best advice? And I say, don't change jobs.
00:53:36
Speaker
Like stop changing jobs every time you don't like something in that job. you have got to show that you can work through things, whatever that is, because your clients will not trust you. If you are constantly at a new location because that owner did that or that team member or they didn't pay well enough or you were sitting around too much or whatever, when we all know if you start your own thing, you're going to be sitting around doing everything for yourself.
00:54:09
Speaker
So when I hear... you know Well, the owner promised me, she said there would be clientele, and you know I had two clients this week. Wow, well, you had two clients, and you had the opportunity to get all their trust, get them coming back to your books, and get everyone they know on your books.
00:54:29
Speaker
So I think you're winning. Yeah. Yeah. Such a valuable point. I see it happen so often where I'm like, oh my gosh, they're in a new position. Oh my gosh, they switched jobs again. What is happening? But really that's the root of it. You're not going to build trust with your clients if you're constantly switching around and it's just going to make you look flaky and like, you know, you're the problem, not whatever you're saying is the problem. Yes.
00:54:55
Speaker
Yeah. That's good advice. Thank goodness you're going to the beauty schools and talking about this. No. The students. Yeah, definitely. Okay. So let's now get into some of your passion projects and your life beyond the treatment room. And we just really want to know all about the farm. I asked you about your farm. I've told you like, I want to be a farmer. So tell us how that happened and just tell us about your, tell us about your farm.
00:55:24
Speaker
Well, yeah. Like most things in my life, it came out of something like traumatic happening, to be honest, you know, those are like the best things, but my daughter went through something really traumatic and what saved her was animals.
00:55:38
Speaker
And, um, It just, you know, she had horses. They were saving her life. They were keeping her sane. and um And I grew up that way. And I didn't realize how amazing it was to be able to have your own space.
00:55:54
Speaker
um And I just started feeling this, like, I need some space. i need i need a place where I can go and that, like, feels more private. And... um My daughter and I would drive out to where her horses were boarded. And there was this farm on the side that we would drive past. And it had like these really straight black fences and this black and white barn. And I was like, I love that property. And she says, we're going live there one day. And I was like,
00:56:25
Speaker
I was sitting there like, yeah, right. We cannot, you know, this is the height of, of like when everything went out of control, like first, but you know, real estate in Idaho.
00:56:35
Speaker
So, um, one day we're driving by and there's a for sale sign there. And I said, we're not, she's like, we got a call. We got a call. not There's no way we can afford this, honey.
00:56:46
Speaker
At this point I'm divorced. I'm single again. and I'm like, nah, I couldn't even qualify for that loan. Um, And so, ah and I had almost been divorced like two years where I had like, I needed to report income so that I could actually buy a home. We were just renting at this time.
00:57:06
Speaker
And um so I, it was there for a couple of weeks. I decided I was going to call them and just see. i called, um it was a hundred thousand dollars outside of any budget that I could even think of.
00:57:22
Speaker
And, um, and ah my realtor said, you know what, let's just ask them. I know the realtor and I know the lady that owns this. They're really nice people. And so we called them. Um, and then the next thing, you know, they said, um, yeah, we will lower the price for you.
00:57:40
Speaker
A hundred thousand dollars. Yeah. And i still had, this was October. I needed to file my taxes in January to show this income. And they said, no problem. We'll carry the loan for you until you file your taxes.
00:57:56
Speaker
Oh my god Right. And that's how I got this five and a half acre, beautiful equestrian facility for a hundred thousand dollars less than it was on the market for, which was a five and a half acres that a developer could have bought and developed, but they wanted, they wanted another family to come in and enjoy it. They didn't just want to sell out to developers.
00:58:19
Speaker
So I mean, when my daughter, you know, a year prior to that said, we're going to live there. Like that is the true meaning of manifestation. Yeah.
00:58:30
Speaker
Yeah. That's such a beautiful story. I am too. I didn't know that. yeah um And also just the fact, I think it also speaks to your character that you're like, I'm just going to call.
00:58:42
Speaker
I'm just going to do it because so many people would have been like, oh, that's not like I can't have that. But you were like, I wonder if I could. And it is worth calling. And how things work out that way. If you're willing to just ask and see and be open to the possibility of things versus being so shut down that things aren't for you.
00:59:05
Speaker
And the worst thing someone can say to you is no. And I can tell you, Like I don't get a ton of no's because people are just like, oh, she asked. Yeah.
00:59:16
Speaker
So how could we make this work? And it's the same thing when people ask me things. I'm like, if they really want it, like I would love to help them make this happen. Yeah.
00:59:27
Speaker
That's amazing. And so tell us about the animals on your farm currently. So we have horses and then we have my my favorite baby, which is a baby donkey.
00:59:38
Speaker
And her name's Wilma. And she's so sweet. And I wish that I could bring her into my room to live with her. She's not a mini either. She's a full size, but she is, um my gosh, she's just a love. um Yeah. But we have each, you know, we have all of these horses and my 17 year old, you know, anytime she's in trouble for something or, you know,
01:00:04
Speaker
having consequences. I'm like, okay, if you don't act right, we're going to have to kind of downsize this herd. And she's kind of like, right, right. We will.
01:00:15
Speaker
and because With all of these animals that we have that you, um you can't get rid of any of them. And that is, that's the truth.
01:00:27
Speaker
cooks We've got bunnies, we've got goats, sheep, the whole night. Oh my gosh. It's also incredible that you're, you're like, you're doing so much, right? You've got this, this amazing driving business. You've got this team, you've got your kids, your role as a mother, and you've got this farm and all these animals who depend on you too.
01:00:49
Speaker
and I just just think it, it just comes back to like who you are in the essence of you, of you, of who Marty is. And I just think it's so inspiring and incredible. And there's just something to be that we can all take away from that. Like if you can do all of that, then the rest of us can do the minor stuff on our plate. Right.
01:01:08
Speaker
Well, thank you. Well, thank you. And it's not, it doesn't look pretty every day. Like there are lots of tears and there's lots of frustration. And, um, but I don't know. I've just always been that person that believed that I could like, and that it's going to get better tomorrow.
01:01:26
Speaker
Yeah. Yeah. Mm. So how does things like that, like your farm and just kind of your personal passion and stuff like that influence your professional life or like, how do you, where does the harmony come from both of those things?
Leadership and Personal Development
01:01:45
Speaker
I think it keeps me really grounded. i think, um you know, caring for animals, knowing there's something that's relying on you for food um and shelter to take care of them.
01:01:57
Speaker
um It's kind of like, you know, parenting and, you know, And I just, I feel that softness that has come from me since I have all of these animals that i I'm no longer afraid to show. um i feel like it's really helped my business and my leadership because i I don't feel the need to be hard anymore. I don't feel the need to show, prove to people that I can do it. I feel like I want you to see my soft side.
01:02:25
Speaker
I'm probably going to cry when we have conversation. And I don't, like, I don't, I don't feel bad about it anymore. I don't feel embarrassed. Wow. Yeah.
01:02:36
Speaker
I love that so much. Yeah. Yep. Absolutely.
01:02:42
Speaker
So. so
01:02:46
Speaker
I just want to see real quick. I think so. There's a really important point that I want to make real quick that just came to mind is also that you what are still coached.
01:03:00
Speaker
Yes. Yes. Tell us more about that. So even with everything that you have going on, you have a successful business and all the things, you still have business coaches.
01:03:12
Speaker
And I want to, I want you to talk about that. That is such an important part of my life and ah a huge piece of who I am. Once I found coaching, um i the first time I invested in coaching and and it was like $15,000, I It was six months worth of coaching, um but I just felt called to do it. I just felt like I have to do this. I want to learn more about this. I know I don't know everything.
01:03:39
Speaker
um And I need someone to help like calm the chatter that's happening in my brain um and help give me some direction so I can give other people direction.
01:03:51
Speaker
So um once I hired my first coach, I never looked back. Now I will not go a time where I don't have a coach hired because um it is, it's, for me, it's better than therapy. um I mean, I'm a big believer in therapy. I'm a believer, all of that, but it is, it's therapy. It's accountability.
01:04:09
Speaker
um It teaches me how to be a leader. It teaches me how to lead my team. um It helps me with time management. ah Like I just, I love it.
01:04:19
Speaker
Like I love being coached. And one of my coaches says, you know what I love about you is that you implement. And, um, and, and I love, ah just love the satisfaction action that comes from learning something and then implementing it and then having it come to fruition.
01:04:38
Speaker
Like it feels so good. yeah. And I being a part of different masterminds, one of the masterminds I'm a part of, there's a lady in there that earns like $10 million dollars a year, right? And she's in there being coached.
01:04:52
Speaker
And I'm learning anything she says I'm writing down, right? Yeah. yeah I'm just, you know, she's, we do our coaching calls and in the background you see like this, just like fortress house. Right. And you're just like, wow, you're on the same call that I'm on. I cannot even believe this.
01:05:10
Speaker
And, but what it's taught me is that some of the top earners, some of the people that you look up to, they're being coached by somebody. Yeah. Yeah. Every star athlete, they're being coached by somebody. They not only do they have a coach that's coaching them in their physical side, they've got someone coaching them mentally.
01:05:28
Speaker
Like, like I need someone to help me stay in the game on those days when I don't want to be in the game. Yes. That's, I think such a big point is it's like, it's your mental coach. It's that mental leadership.
01:05:43
Speaker
that I'm the same way. I'll, I have a business coach and I'll never go without one again. and I've done therapy too. And that's been really valuable too, but it's a different type of, I don't know, leadership.
01:05:56
Speaker
Um, and it's just, I love that you brought up to like that lady that's in the the mastermind that is earning $10 million dollars and she's still being coached. Like that, that sink in for everybody is you're, you will never like,
01:06:10
Speaker
get to I don't ever want to get to a place where I think i know it all and where I think I still can't learn or be coached. It's just, there's so much valuable and it just helps translate like immediate action. Yeah. too Well, you get to go from like, there's so much information out there. And there's, when you find a coach, I really believe in energy. And so when you find a coach, you know, it's usually someone that's going to match your, you on an energetic level. So the things that are, they tell you are going to resonate with you.
01:06:45
Speaker
And instead of starting at zero, you get to like start like way farther. Right. And I'm like, why wouldn't you do that? Like, what a great opportunity. Absolutely.
01:06:58
Speaker
Yes, absolutely. So another question that I have that I didn't plan on either in something that we are really passionate about on this podcast is just how spirituality plays a role in your life and where you are. And I know that the first time that I met you and sat down with you, we had a lot of conversation about that. And I personally was like, it made me fall more in love with you because I'm very much that same way too. And I love connecting with people who are successful
01:07:32
Speaker
and have been through a lot in life, and have such a spiritual side of them and how much of a role that really plays in their life. So what do you feel like you could share that would be valuable for people listening, just about how spirituality has helped you with where you're at in life right now?
01:07:51
Speaker
I think because I believe in so much in energy and so much in that spirituality, it keeps me in check every time I want to let my ego like really take over. or or um you know It keeps me integrous because I know literally the energy that I'm putting out is what I'm getting back.
01:08:14
Speaker
And so even if you're doing it for a selfish reason, um because you want abundance or you want, but being good, a good person and integrous and, you know, being authentic is like, there's just no other way because that's, that's what's going to come back to you.
01:08:36
Speaker
um and any time in my life where I haven't felt aligned, where I've done things that I'm like, I don't like this. I don't want to do this. It's never, it's never um turned out well for me.
01:08:48
Speaker
So that spirituality is, I mean, it's everything. And, and it goes back to my farm and the animals because they're like literally the closest thing to spirit. yeah Like tangible that you can touch.
01:09:00
Speaker
ah agree. Yeah. That's so amazing. I love to hear that.
01:09:08
Speaker
Tiffany, you have any questions before we move on about any of that? Have you always been spiritual, Marty? Yeah. um I've always felt it. I've always, you know, prayed. I've always believed in a higher power.
01:09:22
Speaker
um But it's really in the last probably seven years that I've really like dived deeper into it.
01:09:33
Speaker
Yeah. Very cool. Yeah. Yeah. My favorite part of that conversation that we're having when we met in January for coffee is you were like, you're going to think I'm so crazy. But i in the moment, I just was like, am I quantum leaping right now? And I was like, this is my person.
01:09:53
Speaker
This is my person. yes I just told someone two days ago, I said, I know this sounds strange, ah but I'm changing timelines right now. I'm obsessed.
01:10:07
Speaker
I love it. and I know it and I feel it and I know what's happening. I know exactly why I'm going through what I'm going through right now. And and that's the that's the best part about spirituality. Like this is a this is a super vulnerable share, but my 17-year-old daughter ran away last week.
01:10:25
Speaker
And it was it was hell and um But what came from it was the opportunity for her and I to have some conversations that we've been ah avoiding.
01:10:38
Speaker
And she involved my mom who we'd been having. We needed to have some conversations that we'd been avoiding. and And that's how I said, I know I'm jumping timelines because I'm so accelerating with the way that I'm like, whoa, I get it now. Yeah. Yeah.
01:10:58
Speaker
That I know there's no, that I know everything's going to be totally okay. Yeah. Yeah. And it makes sense. Like you said, this is going to sound strange, but it also like, it does make sense just where, how you explained it, because I think we've just, and I've been there too in different circumstances, of course, but we get it Yeah.
01:11:19
Speaker
Yeah. Yeah. And you know what I think is so fun about spirituality too, when you can just accept it and really dive into it, you definitely draw the same type of people into you that just accelerates you that much faster.
01:11:34
Speaker
So I think that is another just important aspect, right? Because what you give out is what you get back. And so once you've accepted that, implemented it, and you just dive it into it and you're like, this is what it is, you're just going to attract so many more of those people. And honestly, it makes life really magical.
01:11:52
Speaker
It does. And on the opposite side too, right? When you're like, oh my gosh, everything's dramatic. Nothing's working out. Everybody, all the people in my life are crappy. Then you just keep getting those. Yeah.
01:12:05
Speaker
Just keep getting those. Yes. It's so true. Thank you so much for sharing that with us. We love talking about all of that type of stuff too. So let's talk about your mission and vision for the industry. What is your mission with your businesses currently?
Innovations in Aesthetics Education
01:12:23
Speaker
Well, so Med Spa Mentor app is, it's like my, it's my baby. So I developed this app for, especially for new estheticians, you know, even older estheticians or more experienced, I should say, estheticians, um,
01:12:39
Speaker
They, you know, it's useful for them as well because you're just, you know, sometimes we don't know where to go for information. And so inside this app is all of these audio lessons along with the downloadable notes.
01:12:51
Speaker
And they're organized by category. So whether you want to talk about microneedling, ingredients, whatever. So far we have almost 150 lessons in there They're all done by me. They're all researched by me. And this isn't just, you know, ah chat GPT. I wrote these, let chat GPT write them. Do I have help? Yes, I absolutely do.
01:13:14
Speaker
But I am researching, rewriting, and then also putting my opinion and experience on these things. um That's really important for me. So you're kind of, it's kind of podcast style without any video.
01:13:27
Speaker
But that's my thing is, People don't know where to turn and what's marketing hype and what's reality. And they're tired of wasting money or they might not have any money to waste.
01:13:40
Speaker
um They're scared. And so it's $39 a month. um You get to be part of a monthly mastermind with it. And i I just thought like, okay, when I was starting out and when I was overwhelmed,
01:13:53
Speaker
you know what You know, you leave school, especially if you've paid for it yourself, you know, you're like, okay, where do I go from here? And so I thought, you know, $10 a week, we can all afford $10 a week to further our education.
01:14:09
Speaker
um And then to have access to myself and my team on the back end, if you have a question about something. So once you become a member of it, if you're like, I'm in the middle of a microneedling treatment, I'm seeing this, I'm happy to answer your questions.
01:14:24
Speaker
So I want to reach the masses with that. like Yeah. but yeah And I'm going through my own hard time with this because marketing for this is hard. Like, how do i And so I'm having to really dig deep. I'm having to go inside. I'm hiring coaches.
01:14:42
Speaker
I'm trying to like figure out like, how do I get this information out there? So people even know that it exists. Yeah. Yeah. Yeah, absolutely. Well, and I've told you before that that is really a huge thing that people bring to me all the time is that they're like, where do I go for more information? How can I learn more?
01:15:02
Speaker
and And there's not very many places, especially that's just in the palm of your hand. Right. So there's like a, maybe a couple of websites that have some continuing education or ah really good point that you've made too, is that with a lot of reps that you think you're getting education, they're really selling to you.
01:15:21
Speaker
And, you know, so it's not that it's not authentic or anything like that, but it's just different. It's so different to have the value of an app from somebody who I definitely deem as an expert and then having those downloadable notes. And it's like this, a self-paced learning experience.
01:15:39
Speaker
And I think that in this industry, what's so important is continuing education. We talk about that often, having that humility to know that you don't know, and you're going to change your mind a lot. And information is always changing. And there is always more to learn.
01:15:54
Speaker
And the more you know, the more successful you're going to be. You can help people more when you know more. and develop deeper relationships and serve deeper. And that is how you become successful.
01:16:06
Speaker
I just think it's brilliant. I think it's amazing. I'm so on board with doing whatever, you know, I have to do to help you get that out there, because I know that that is what people are looking for. And it's something that every esthetician needs so badly.
01:16:22
Speaker
So what's so unique about your app is that you come with it. in real time and you have the masterminds that come with it too, with your team. So you have that like real time support that I haven't seen anywhere else.
01:16:36
Speaker
You know, there is some other educational platforms that does offer, you know, that continuing education, but then it's just, it's only self-paced learning. You don't have the mentor that you are do it.
01:16:49
Speaker
to access whenever they need it So they're, and honestly, like $10 a week, that's less than everyone's coffee habit. I mean, most of us are spending that a day um just starting to get coffee. Right. So it is actually so, so, so incredibly affordable.
01:17:05
Speaker
I mean, even for somebody who's in aesthetic school right now, And going through that, I think it'd be so, so valuable to have your app as well. Because how can you imagine just how quantum leap that they would get so much further while they're learning it in real time?
01:17:20
Speaker
Well, and that's what I want to tell people, like whether it's my app, whether whatever. Learning while you're in school so that then when you learn, when you're reading and you're you're going through things, you actually understand the concept is it's so much more valuable. I know, you know, you sit there and you're just like being fed all of this stuff and it feels overwhelming and you've got this big book and whatnot.
01:17:43
Speaker
But if you're breaking it down in a different style of learning, like that's why I did the audio lessons that you could that were like 20. Nothing is more than 30 minutes. Um, um So you could listen to them in usually one drive.
01:17:55
Speaker
So like you you can leave your house and by the time you get to school, you know, all the different types of microneedling cartridges are and what and what they do.
01:18:06
Speaker
And then you go in and you start like, oh, I see. Okay. Or whatever, you know. bridges that gap. It's really just so, so genius. And it's so incredibly valuable. Like I think it's like,
01:18:20
Speaker
Why had your app when I was going to aesthetic school, just how much more confident I would have come out of aesthetic school when I started treating clients, having that extra just knowledge yeah and experience that you're bringing to the table too, which is also incredibly valuable.
01:18:36
Speaker
Which is what I want people to know too. when they're you know It's the reason why you guys are soak so successful. You have experience and it takes time to get experience. This is why you can share what you do with other people. like There's no knock on on on new people. We all start somewhere.
01:18:54
Speaker
But if you look at a lot of the people that are selling courses or giving their advice, they don't they're not experienced enough to give it. um They just see that there's money to be made training other people.
01:19:09
Speaker
And um for me, it's like, I want to learn from somebody that's done it for a while. It's seen a few the trends that's gone through some stuff. Who's actually seen skin from for a few years, like seen a real transition while someone's aging.
01:19:25
Speaker
um yeah And, and then you can give me advice, but if you've just tried a product or you're a rep for a product and you've been, and you know, selling a device for the last six months and you want to tell me how to run my practice, I don't, I'm not listening.
01:19:41
Speaker
Well, lot of those, we'll call them reps for lack of a better word, but they're just regurgitating information that they're being said from their company that they work for. yeah and so there's no, there's no connection there because there's no story. There's no journey. There's no experience there with it.
01:19:56
Speaker
And they're trying to sell something. Yes. Yep. Well, and that's why, like, why Jess, you're so successful at what you do because you have the experience, the knowledge, everything to back it up along with, hey, and then here's my product.
01:20:14
Speaker
I'm going to take care of you. can actually help you implement this to make real money. I'm not just going to tell you what I've been told it makes money. I'm going to tell you what works. Yeah. Thank you for saying that. Just like you, Marty, like Jess is there in real time.
01:20:30
Speaker
for when we need her as our rep too. Like she doesn't just like come and do a training and then ghost for the next six months. Like she's accessible and she's willing to like lay it all out on the table, her own experience, like same with you. And there's just, there's, you can't put a price on that kind of value. ah You really can't.
01:20:48
Speaker
And it's actually really, really rare in our industry to have, to have people like you mentors, like both of you. Thank you. Thank you. And I feel the same way about you.
01:21:02
Speaker
um
Community and Mentorship in Aesthetics
01:21:03
Speaker
Okay. So what change or legacy do you hope to help create in this industry? i think there's probably so many directions that you could go with this and feel free to just lay it all out there. Yeah.
01:21:17
Speaker
I just want, um i want people to understand that motivation piece. I want people to understand there are people that want to help you. This isn't a dog eat dog world. No.
01:21:31
Speaker
Really do want to build a community. And there's a lot of us out there, you know, so the the other ones might be a little louder, but the, you know, those of us, there are a lot of us that really want to help people.
01:21:43
Speaker
um And we're not just here to take your money. So that's part of my legacy is I'm a true mentor. um I make way more money in the treatment room. Like, I mean, I just told you what I made yesterday on average, right?
01:21:57
Speaker
So for me to train somebody and teach them a class it's and and and one of the things I offer is you can come back within the first year and take the class for free at any point any class you've paid for I don't care which one it is you can come back take it for free because you know this is where the mentorship comes in now you get to come back with the real questions of like okay I've been doing this for six months and now I okay I've noticed this this and this what do I do with this um
01:22:27
Speaker
and And that that's the legacy I want to leave. I'm not just doing this for money. I really care about this industry. I do feel I dis am deserving to be paid for what I do.
01:22:38
Speaker
and I want you to be paid for what you do. um we There's plenty of money to go around. Things are not oversaturated. i don't like that word. i like Nobody ever says that about hairstylists.
01:22:52
Speaker
I don't know why we're saying this about estheticians now. know personal excuse Or dentists or doctors. I mean, and there's practices everywhere. And guess what? Every one of them is busy. Like nobody's failing because there's another dentist office two miles down the road.
01:23:09
Speaker
Nobody doesn't go to dentist school because they're like, there's a whole bunch in this area. That's such a good point. True. Yeah. Yeah. And so, um, you know, that's just one of the legacies i want to leave. I, my daughter, who's seven said to me the other day, she said, we're driving in the car and she's like, mom, I want to be like you. i want to be a farmer and I want to do skincare.
01:23:36
Speaker
yeah i've I've said that about you too.
Client Relationships and Social Media
01:23:40
Speaker
And I, you know, I love that you want to do this, like that you're inspired to do that because you've watched me um and that you enjoy it. And so that's what I want everyone to feel when they are in my presence.
01:23:55
Speaker
um Whether they're taking a class for me in a huge room, I want them to know that like, I'm, I'm accessible. I want to help you. you can reach out to me. So my legacy. Yeah.
01:24:08
Speaker
I love that. And that's a legacy. Also very much like community over competition. You're like, and just here to help you. And it's not oversaturated and come take a class and there's going to be other estheticians there because that's fine, you know, and just helping people to really see those types of points, I think is definitely needed in the industry. And you're such a good example of all of that.
01:24:31
Speaker
What would your hopes be for the next generation of estheticians? um I would hope that they would stick it out. I hope that they don't let all of the the noise that's coming in tell them that there's not room for them. um You know, there's there's plenty of room.
01:24:49
Speaker
And um I hope that we go a little bit away from social media. Mm-hmm. I love that people are starting to put limits on their social media time, um like myself included, um because I feel like this comparing ourselves to one another all the time is, it's terrible.
01:25:14
Speaker
And I've made it my mission that if I start comparing myself to someone or looking at somebody, I'm like, I'm going to go meet them. Like, because once you know that they are a real person and you can talk to them, you're like, okay, like, why am i what is it about them? That's intimidating me. Like, why, why does their energy intimidate me? And then that's the mirror for me to look at, like, where am I lacking?
01:25:37
Speaker
Like, what do I need to work on? So um I just, I hope that we stop relying on social media for our clients because we, referrals are the way we need to build our business.
01:25:49
Speaker
So you get two clients in your chair for the week, in on your table for the week, and that can turn into 10 so simply. um But, you know, social media, everyone relying on that for their marketing. Yes, we have to have a presence, but that is, you're not getting clients from social media.
01:26:07
Speaker
It's not happening. like You know, am so grateful you said that because the last few days, what's been popping up on my feed is estheticians selling other estheticians, these social media um and ai programs to help them with their social media.
01:26:25
Speaker
yeah And I was like, Why? Yeah. ah why I mean, I know why they're doing it because they know that they can sell it and make money. But I was like, du I mean, people really believe that that is where their clients come from. And while i mean, maybe, but not usually, it's very few and far between.
01:26:44
Speaker
yeah It is, I would say if out of a hundred clients, you might get two from social media, even, even students. I don't get my students that way. I get them by going and talking to these schools and connecting with people.
01:26:55
Speaker
Like yeah I, I, you know, like the NASN pro events that I get invited to, to go and talk to estheticians, a room of like, say 30 is all where I'm like, Ooh, this is an amazing group. Cause I've got 30 interested people versus putting the social media reel out and hope that one person thinks it's okay.
01:27:16
Speaker
Yeah. Yes. Yeah. that ah Valid points all the way around. Yeah. So important. Yeah. So then what advice would you give to estheticians who are just starting out?
01:27:30
Speaker
um I would say be open, be coachable, um you know so be willing to do whatever it takes. And I'm not saying that means be treated like garbage. I'm not saying any of those. I'm saying jump in, work when other people don't wanna work, you know make yourself an asset to that company so that there's no there's no other options but to give you a raise, to keep you, to give you the hours you want,
01:28:00
Speaker
As an owner, i tell this to my students all the time, even if you aren't you know working for yourself, you are the brand. As an esthetician, you are the brand. So there is nothing I can do. You can come to work for me. You can sign a non-solicitation agreement.
01:28:17
Speaker
um But if that client reaches out to you, because they love you, you're not breaking a non-solicitation agreement after you've left, right? So you're building your own brand.
01:28:29
Speaker
yeah Every single client, you are building your very own brand. And I, as an owner, know that about the people I hire. So once they... these clients love them. Now it's my job to keep you because I don't want to lose you because you are part of my brand now, but I know you can take part of my brand and become your own.
01:28:50
Speaker
um and so now, now you've just become very valuable to me. um but it takes time to get there. Yeah. Yeah, absolutely. Yeah.
01:29:01
Speaker
Yeah. So then what advice would you give to seasoned pros feeling stuck or unmotivated? Coaching. was hoping you'd say that. Yes.
01:29:14
Speaker
Coaching. I think coaching and education in general. I mean, both of those things. I think even time that you just take a class, yeah It's so motivating. And you're like, oh, i I don't know. There is definitely something about coaching and just taking any education class that you can as an esthetician that just re-sparks.
01:29:35
Speaker
Get somewhere where you are not the smartest person in the room and and you'll be inspired. Yeah. Oh, no that's a good one. Yeah. Such a good one.
01:29:47
Speaker
So in your opinion, and this is probably a little bit of a repeat question, where are the biggest opportunities for growth or improvement in our industry right now? um Connection, like connecting with um other estheticians, other beauty professionals, understanding that your clients come from referrals, period. So if you're an esthetician, you need a market to hairstylists.
01:30:14
Speaker
So, I mean, you need to market to at your doctor's office. Like this is how you build um a community um of clients. And then knowing that it's important, like that you have to keep them. So you have to be authentic and keep your word.
01:30:31
Speaker
um And then when you are doing your marketing, stop marketing to other estheticians. Stop talking to other estheticians. Thank you. you. Please um stop using big words.
01:30:45
Speaker
Stop, you know, stop defining what PDRN is and all of the that. Start talking to your clients on social media, not to other estheticians.
01:30:55
Speaker
Thank you. Thank you. It's so much easier than people think it is. Like you're talking to the wrong audience. You're talking to the wrong people. If you want to truly connect with people, talk to your clients, remember who your audience is, but talk to them in a way that they understand what you're talking about. Like you have to meet people at their level and meet them where they are And I think that gives a lot of estheticians that permission slip to not. So a lot of estheticians will hold themselves back in so many different ways because they feel like they're not smart enough when the truth is that um you're just trying to connect with your clients. And so you want to speak to them in a way that makes sense to them in person or on social media or in your email marketing
01:31:42
Speaker
You know, at any point, it's different. And that is such an underrated piece of advice. And I'm so glad that you shared that. And that doesn't mean...
01:31:53
Speaker
that you don't need to be learning. It means that you have this suitcase of knowledge that you're carrying around and we're adding to it all the time, but that's very different than the way that we talk to our audience, which is our clients, right?
01:32:10
Speaker
So what's crazy about what's happening in our industry right now too, to your point, is that we're trying to impress other estheticians. Why? Yes. Right. Why?
01:32:21
Speaker
Not making money from them. No. And and you're you're saying, why isn't my social media working? Why am I not bringing any any clients? First, we know that that's not that's not the real way we bring in clients because we have spilled from referrals. But second... um you know, they don't even know what you're talking about. They're scrolling past because they're, they're like, I don't even know, you know, if, if, if you show or say something that has, that's a problem that they're having, that's how they relate to you. Like identify a problem that they are having.
01:32:54
Speaker
So if you want them to stop scrolling, they have to stop by like, Oh wow. Yeah, I do. I have brown spots everywhere. What does she have for that? yeah um And that's that, but um you know, back to the referral thing, if you're going to give things away, when I started in this, we spent thousands of dollars on marketing. Like if you took out an ad in the newspaper or you took out an ad in a, in a, in a, like a journal or something, or like a, you know, a magazine, it cost a lot of money. And that was just part of our, our marketing expense. And so now people think because we have social media and it's free, you don't have to pay anything for marketing.
01:33:32
Speaker
And so my thing is, and what I tell my staff is find the busiest lash tech that you know, that doesn't do skincare and give her everything for free. Like do whatever you got to do. That's a marketing expense for me. Like give her, like make her your number one fan because then her entire book of business will be your number one fan.
01:33:55
Speaker
So yeah. good advice. Love that. Yep. So good. Okay. Is there anything else before we move on to just some more fun, rapid fire questions, anything else that's on your heart that you want to share that you want people to know? Anything we're missing?
01:34:16
Speaker
I think what we've talked about, like reach out to those people that you are looking up to, like, You know, it's like you you guys, I wanted to know more about you. I was watching you going, what are they doing?
01:34:28
Speaker
Well, I'm going to like, like, we're not scary people. Like, just reach out to us. Yeah, we're real people. You know, it's so funny. I do want to tell everybody a story and I probably actually didn't even tell you this, but remember when you were teaching the limiting beliefs class in January?
01:34:47
Speaker
Well, when I first saw that, which would have been probably in December, I did kind of feel a little bit of fear. I was like, oh my gosh, Marty of all people now is like jumping on the personal development train and you know, and she already has an education and she already has this following. Like I felt myself all of a sudden being like, oh my gosh, now Marty's going to like take over.
01:35:11
Speaker
me And then I had to talk myself down from that really fast and say, i want to know her instead. I mean, this is a person that I have been sending all of I've sent so many people to take your classes and, you know, most of the estheticians that I work with, like this is where they're learning microneedling and dermaplane.
Collaboration Over Competition
01:35:30
Speaker
And so I've always had ah connection with you without talking to you or meeting you. I'm like, well, go to Marty, you know, or I'm like, well, ask Marty, what does Marty say?
01:35:39
Speaker
And so it was so cool when we finally connected and we were like, let's have coffee. And I think that that really is just the power of I don't know. um I guess you would say community or like collaboration.
01:35:54
Speaker
Cause I quickly, as soon as that fear came up for me, i was like, but what if we became friends and we collaborated and like how powerful that would actually be. And that's so important for all estheticians. Like why aren't you collaborating and networking with each other and becoming friends with each other Because you can just strengthen your message that way.
01:36:17
Speaker
um So I don't remember how I got on that topic. It is so true because that fear comes up, you know? and ah And collaboration is so important. And we all have something special that we can offer. And and and again, none of this is saturated because right we have our right people, right?
01:36:38
Speaker
Exactly. Yeah. Yes, exactly. So it has been really fun connecting with you. Cause I mean, since, since I've been in Idaho, it's like all Marty, Marty, Marty, and I'm fun and the education. And it's, you know, you, you, what is cool about your reputation reputation is you are somebody that I trusted without knowing you. Same actually. That makes yeah great Yeah, it should. I never hesitated. i knew within months that I was here, I'd heard your name a few times from people that I trusted.
01:37:09
Speaker
And so everything that you have done, i mean, when you think about you just rehashed everything from your whole career and everything that you've ever been through. And just to know that you have built that reputation for yourself of trust and you're a go-to person for people who haven't ever even met you.
01:37:29
Speaker
Yeah. That's awesome. Thank you. That, that feels amazing. Thank you. You're very welcome. Anything else that you want to share? Tiffany, any other questions that you have?
01:37:41
Speaker
I don't think so. Okay. This is probably going to be one where in an hour I'd be like, oh I wish I would have asked her this. Yeah, for sure. So we're probably going to have to have you back on the podcast at some point. Absolutely. For sure. Absolutely. I want to come back after I, um because I'm going to be a part of your guys' mastermind because I want to learn from you guys.
01:38:01
Speaker
So I can't wait to, like, you got to have me back on and I can, Heck yes. All that. Yeah. Yeah. We're so excited about that too. And it's like an honor. It's a little bit intimidating. yeah I've told you that before. I'm also already really excited for who's going to be in your group yeah to learn from you as well.
Personal Insights and Relaxation Techniques
01:38:23
Speaker
Definitely. Okay. So we just have some fun rapid fire questions. Do you prefer coffee or tea? Coffee. One skincare product you can't live without. ah That would be my BB cream. I knew it.
01:38:37
Speaker
Yeah. but It just can't. Tell us what it is. What is it? It's Intelligent Elixirs. It's a little company out of Colorado. She has like 16 SKUs to her line, but I mean, her BB cream is, oh I've tried them all. It's my favorite. can you spell it out so people can find it?
01:38:58
Speaker
Intelligent. So intelligent and then elixirs. Yeah. It's it. I E and if you just look intelligent elixirs, Colorado. um Yeah.
01:39:10
Speaker
But if we want to try it for ourselves, can we just order it from you? Yes. And would you want to know what the retail price of it is? It's $27. Oh gosh. Yeah. oh gosh Yeah. So, um, it's, it's one of those lines that you're like, oh, wow.
01:39:26
Speaker
Yeah. Like this should be more. Yeah. yeah The lady that is the head of it has a very similar mindset, which is why like, I like buying from her.
01:39:37
Speaker
Yeah. Very cool. Love that. Most underrated treatment in a med spa. Most underrated treatment in a med spa would probably be um your basic facial.
01:39:51
Speaker
Like um the one thing I learned and I watch you guys do as well is, um you know, everybody wants to focus on this med spa stuff, Um, but people, women come here to relax and to relieve stress and you might not know what you're doing. You might, you might not really know what you're doing with this micro needling treatment because you haven't fully grasped it.
01:40:14
Speaker
But if you make that woman relax, she doesn't know what you're doing either. Or that person, I guess. Right. And so if she leaves like, oh my gosh, like I can't wait to go back. That felt good. You got them.
01:40:26
Speaker
Yeah. Oh, okay. I love that so too much. Yes. Your, your touch and the experience you offer, no matter the service that's being provided makes a massive difference. Cause you can go into a lot of med spas and the experience is just like, here's some needles real quick. And then they kind of will send you out the door. I mean, even i yeah. so I think that that's a huge point.
01:40:53
Speaker
Basic facial and no matter what you're doing, create an amazing experience that they just have to come back and get and you become your go-to. They become, you become their go-to person.
01:41:05
Speaker
Yes. yeah They might think they don't have, um you know, it in the budget to do microneedling and they get it done and they're almost done with their series and they think they don't. But while they're numbing, you're always massaging their hands and you remove their numbing cream with a hot towel.
01:41:22
Speaker
They're just like, eh, I'll find a way. Cause like that's my massage and my face treatment all rolled into one for one price. Yes. Such a fantastic point. Which is exactly why I keep saying to Jess, that's a class you have to, you have to develop, start. I know you already teach it, um which is probably. Oh, you're talking about facial massage.
01:41:45
Speaker
Yeah. Yeah. Because that experience that you know how to teach people to provide is invaluable. i agree. Yeah. Yeah. Both of you and and moving on.
Impactful Books and Personal Growth
01:42:01
Speaker
Um, what is your favorite thing about farm life? I, I mean, you're probably already shared, but connecting with those animals.
01:42:08
Speaker
can Yeah. um Favorite book or podcast or both. Um, goodness. I would say, um, the untethered soul is my favorite book. That's my favorite book.
01:42:24
Speaker
Is it really? Yes. Oh, I can't, it takes you a few times get you before you even understand what's being said. Um, but man, it changed my life.
01:42:36
Speaker
Yes. That's that thing that happened to me though. Seven years ago that I was like, Okay. yeah I just got chills all over again. is such a powerful book.
01:42:47
Speaker
um And then we talked about The Big Leap. You're loving that right now. Any other? The Gap and the Gain. Awesome. 10X is better than 2X.
01:42:58
Speaker
Same writers, The Gap and the Gain. um I mean, there are so many. I just... You know, I feel like whatever I'm listening to, I'm supposed to be listening to at that time. And I get all of my clients and and my students to listen to.
01:43:13
Speaker
yeah And so then I get to discuss the book all that I'm listening to all the time. Yeah. That's actually such a good point. And something that we love to do in our mastermind group too, is that we do sign, like we have a resource list.
01:43:29
Speaker
In fact, I think we might've sent that out this past week if my assistant did her job. Yep. Because it is so nice to have someone to have those conversations with when you're reading something really great.
01:43:44
Speaker
And yeah, so much better than just doing it on your own. Yeah, it really is. I had a client who is very successful laying on my bed, getting some microneedling. And she says, i don't know.
01:43:57
Speaker
ah just, I feel like I want might want to leave my job and become a consultant or something, but I'm so scared. And I was like, well, I'm reading this book right now called the big leap. i think yeah yeah And then she's like, Oh my gosh, I'm getting texts from her. Like, Oh my gosh, what did you think of this part? And I'm like, this is awesome.
01:44:15
Speaker
Yes. Oh my gosh. That's amazing. Do you have any favorite podcasts? You can't say this one. Okay. i um I have to be honest. I mainly listen to books and this podcast, you know?
01:44:29
Speaker
Okay. We'll take it. Yeah.
01:44:33
Speaker
Okay. If you were not in aesthetics, what would you be doing? I would be farming. Hell yeah. Yeah.
01:44:45
Speaker
Yeah. full farming And I'd be making, i would be learning more about how to make it a business to make money from it.
Daily Rituals for Mental Wellness
01:44:51
Speaker
Because right now I make all it, all I do is give money to it.
01:44:58
Speaker
Okay. What is your go-to self-care ritual? ah Baths. Number one, it's a bath. um And I have a very specific, I light a candle. um i bathe every day.
01:45:12
Speaker
Because I need, I work with these clients. You guys know I need, I have just a little mantra I say to like wash it all away.
01:45:23
Speaker
um so that I don't take it to bed with me. m Love that. Yeah. yeah That's amazing. Something that most people don't know about you. Is there anything random that you haven't shared today?
01:45:35
Speaker
Um,
01:45:39
Speaker
No, there really isn't. I feel like I've laid it all on the line. You have laid it all on the line. It's been amazing. What is the biggest skincare myth that you wish would disappear?
01:45:52
Speaker
um oh my gosh. Well, first of all, it's not really, I guess, a myth, but that there's one way to do something. yeah There's like multiple ways to get there. And there is no one that has the secret ingredient.
01:46:07
Speaker
That's a good one. Yeah. Yeah. Great point. Super valuable. What's lighting you up the most right now in your business? um Working on this app.
01:46:18
Speaker
Yeah. Really focusing on where I'm going to take it next um and deciding like, you know, I just feel like it's a matter of how big do I want it to be?
01:46:31
Speaker
Yeah. Like the sky's the limit. Yeah. Mm-hmm. Yep. Yeah. So smart. Okay. Who is someone in the industry
Value of Mentorship and Community Building
01:46:41
Speaker
that you admire? You talked about Rochelle.
01:46:44
Speaker
Yes, Rochelle. um I have a mentor named Tina Zillman. um I admire her a lot. um She's taught me so much. She, you know, when I first started and had five, like literally bankrupt, started M spa, she gave me for no reason at all gave me stuff on credit and it wasn't 30 day credit. It was like 90 day credit because she believed in me. And so, um, so I've had a lot of help from great people.
01:47:20
Speaker
She's one of them. That's really cool. Yeah. Yeah. That's really beautiful. What's one habit that helps you stay grounded? um grounding every day, every morning, as soon as I feed the animals, I take my shoes off.
01:47:36
Speaker
I sit next to a tree. Even if I only have five minutes, I really, really with all the research, um you can't believe in red light therapy. You can't believe in lasers and all of that. If you don't understand grounding and what it does for you. Yeah. Yeah.
01:47:53
Speaker
I love that. and here That's really powerful, really powerful. And I'm so glad that you shared that. And people do need to do some research on grounding and how important that really is.
01:48:07
Speaker
you you You can't even believe ah we have cell phones that run. if if we didn't understand grounding, they wouldn't work. So it's kind of wild.
01:48:17
Speaker
Yeah, very true. Yeah, very cool. What's your personal mantra or do you have a favorite quote? I have a mantra that I tell myself every day that, um, uh, even my kids know this cause I have it written all over my house.
01:48:35
Speaker
and It says, um, I am enough.
01:48:40
Speaker
I love that so much. There's so many things that make you feel like you're not enough. um You're not pretty enough. You're not skinny enough. You don't make enough money. You're not a good enough parent.
01:48:52
Speaker
um And so I have to remind myself all the time. Yeah, that's really powerful, especially i just feel too like the social media age that we're in right now just makes it that much worse. And being reminded that...
01:49:07
Speaker
We're truly spirits and souls pretending to be human and having this human experience. And that's all you need to know. You are literally divine source. You have this energy inside of you that comes from all that is.
01:49:22
Speaker
Trust me you're more than enough just as you are. And everybody needs to be reminded of that. all the time. And so that's a very powerful thing to share. And we're very grateful that you shared that.
01:49:38
Speaker
Okay. So if there's anything that you shared today that you want listeners to remember or reflect on, what might that be? if you could pick one thing.
01:49:50
Speaker
um
01:49:52
Speaker
It just goes back to the community. Like I feel Like get to know others in your community. Think of your clients as a community and it's a community that you're building that you get to be the head of.
01:50:07
Speaker
um And um yeah, I think that's just so, it's just important. We're not in competition, collaboration. Yes. In fact, I'm going to send you a message after this and actually invite you to be on a podcast that we're getting ready to record with someone else. And I feel like we might as well have both of you on the podcast. And that's what it's all about.
01:50:30
Speaker
um Because everybody needs to hear that and have that understanding that we are better and stronger and greater together. Yes. And in this industry, I don't know what it is with thinking that it's like saturated and there's all this competition and all these things because I'm like, well, I don't see that. Like, that's definitely not my experience. You know what I mean? You guys know the psychology about car lots, right? This is off topic, but are not off topic, but, you know, um why why are there always a whole bunch together?
01:51:05
Speaker
Like they sell more cars. Right. It is a proven fact that they sell more cars. Those car lots that are onesie twosies, that's why you always see them together.
01:51:16
Speaker
um They sell less cars.
01:51:20
Speaker
Good point. It's such a good point. And it's the same concept as like your retail shelves. The fuller your shelves are, the more you're going to sell. Yes. And yeah, I could give you so many examples, but...
01:51:35
Speaker
trust me, what she's saying is the absolute truth is the absolute truth. If, if the, so the demand is obviously there else, there wouldn't be estheticians. And so there's no, it's again, just like the dentist's office thing too. Like, it's just the, it's a fact and we need to lean into it. And that's such a huge part of our brand. so We really appreciate you sharing as much about that as you possibly
Industry Growth and Economic Impact
01:52:02
Speaker
can. And these multi-million dollar skincare companies, they know something we don't know. They're banking on the fact that estheticians are needed. They're putting all their money on that. And so yeah they don't think it's oversaturated.
01:52:17
Speaker
Yeah, no, it definitely isn't. And the beauty industry is a key driver in our economy, just like healthcare. So trust me, we're safe.
Future Endeavors and Audience Engagement
01:52:27
Speaker
Yeah, we are.
01:52:28
Speaker
Okay, so tell us where people can find and connect with you ah and your continuing education programs, your app. Where does everybody find you and find all of these resources?
01:52:40
Speaker
Well, I'd love for you to follow me on Instagram, ah marty underscore med spa mentor. That's the easiest way to reach me because you can DM me from there. um But aesthetics academy of Idaho dot com is where you can read about all the education.
01:52:56
Speaker
And then we've got, you know, the med spa mentor app dot com. um If you want to go directly to the app so that you can download it. But if you connect with me on Instagram, then I can send you, I've got codes. ah You can try my app for $10 for the first month. So for those people that are just a little bit scared, um I mean, $10 is nothing. And so um I know that once you get in there, you're not leaving. So um I'm confident in that.
01:53:23
Speaker
And um yeah, that's the easiest way to reach me is through Instagram. Excellent. And I did go to your Instagram just to make sure that I knew where the app was. And if you do click on the link in your bio, it's the top offer.
01:53:37
Speaker
Yes. So it is. Yeah. ye You can get to the Academy. You can get to the app. You can get to everything from Instagram. That is the beauty of social media. Yes. All in one place. Yeah.
01:53:49
Speaker
Perfect. And then just tell us what is next for you. Is your focus definitely on the app? I'm focused on the app and I'm deciding where, what organizations I want to align with to go out and market that. So cool is that going to be shows? Is that getting booths at shows? Is, you know, what is that going to be? I've had some speaking opportunities.
01:54:10
Speaker
um And if people don't know in this industry, they're not Your speaking opportunities, sometimes they're just, they invite you and you get to go and you get to be the speaker. But a lot of times in our industry, someone that's speaking to you has paid to be there. So yeah they are, you've paid money to get your thing out. So um that's one of the things, figuring out those funds and how to best allocate them.
01:54:35
Speaker
Using my coaches for help with that. Yeah. Yeah. Yeah. yeah Very, very smart. Okay. Well, this has been such a good episode. I feel sad that
Concluding Remarks and Gratitude
01:54:47
Speaker
it's over. it was just so good. And we appreciate you so much. And we're just so grateful that we have gotten to be such great friends. I love meeting you for coffee. We've had dinner, the three of us, and you've just become such an invaluable person in our lives. And we're grateful to have you as part of our community and to have connected with you and
01:55:07
Speaker
Exactly the same way. Thank you. It's so nice to just find someone who is so aligned and on the same path and has the same vision and the same things to say. And it really does just make our message for the industry so much stronger. And and so we're very, very grateful for you.
01:55:26
Speaker
So you're welcome. Um, you can find us on Instagram at the beyond aesthetics. And my Instagram is at the underscore SD underscore coach. I do have a retail sales, um, class that is, I think it's ah amazing. I get really great feedback. You've both taken it too and your teams have taken it and um you can just dm me to book that it's still only 150 that is definitely not going to last and so I definitely would ah reach out to me if you're interested in booking that and then Tiffany tell us where everybody can find you and ah your Brazilian Waxing Masterclass you can find me on Instagram at Sweet Cheeks University on Instagram Facebook or TikTok actually and I have a
01:56:18
Speaker
a complimentary Brazilian wax masterclass online course that you can take. It's a virtual training and you can find that at sweetcheeksuniversity.com. And then, um, that's really like a foundational course, because as we know, ah you guys can agree when you go through aesthetic school, it's just not, it's not even a crash course in Brazilian waxing. It's just like, if they even teach it, it's kind of a mess.
01:56:41
Speaker
Um, And so, so many estheticians really just come out of school wanting to wax and they don't know how, or they've had a terrible experience anyways. That's the passion behind this course in itself. So you can take that course and then um do a hands-on training with me as well. Once you've done that, that free virtual training. So again, that's at sweetcheeksuniversity.com and we will put all of these tags in the show notes as well.
01:57:06
Speaker
Again, we'll we'll link Marty's app and her website and her Instagram in the show notes too. So that'll be there for you guys as well too. So you can definitely connect with us, definitely reach out to us.
01:57:18
Speaker
We would love and appreciate if you guys rated and reviewed the show. Subscribe to the Beyond Aesthetics podcast for sure so that you get notifications when we release new episodes.
01:57:29
Speaker
And yeah slide into our DMs, all three of us. we We deeply love to connect with you guys. We love to hear from you. And we're just so grateful for you tuning in. Yes, absolutely. Well, thank you again, everybody. Thank you to both of you.
01:57:44
Speaker
And we will see you guys in the next episode. Have pretty dreams, everybody. Thank you. bye and