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The Shift: The Industry Is Changing, Do You Feel It?
147 Plays11 days ago
The esthetics industry is in the middle of a massive shift, and if you’ve been feeling the burnout, comparison fatigue, or that subtle “something feels different” energy… you’re not imagining it.
In this episode, Jess and Tiff unpack what’s actually happening behind the scenes of the beauty and wellness industry and the inner work required to rise with it. We talk about the evolution from hustle culture to sustainability, from competition to community, from polished perfection to authentic leadership. This is a grounded, honest conversation about regulation, boundaries, identity shifts, and what it really takes to lead in this new era of esthetics.
If you’re craving steadier growth, deeper alignment, and a way to build your career without burning yourself out, this cozy conversation is for you.
In this episode, we cover:
- Why the industry feels different (and why that’s not a bad thing)
- The shift from hustle culture to sustainable success
- Community over competition and what that actually looks like in practice
- The rise of wellness-focused esthetics and nervous system awareness
- Authenticity as the new currency in marketing and client relationships
- Social media without the pressure spiral
- Boundaries, regulation, and leadership from a grounded place
GIVEAWAY ALERT ✨
We’re hosting a giveaway for anyone who leaves us a rating & review from now through March on whatever platform you stream podcasts! You’ll be entered to win goodies like skincare, esthetician swag, coffee cards, and more.
➡️ Just leave your review, then DM us a screenshot so we can enter you!
Stay connected with us:
Follow the podcast: @thebeyondesthetics
Follow Jess: @jessguidesesthis
Follow Tiff: @sweetcheeksuniversity
Have feedback, topic ideas, or want to be featured on a future episode?
📩 Email us at hello@beyondestheticscoaching.com
If this episode resonated with you, please take a moment to leave us a rating & review — it helps the show reach more estheticians who need these conversations. We’re so grateful you’re here.
Recommended
Transcript
Introduction to Beyond Aesthetics
00:00:01
Speaker
in Welcome to the Beyond Aesthetics podcast, the podcast where we dive deep into the journey of estheticians who aspire to grow not just professionally, but personally and spiritually.
00:00:15
Speaker
This is a space where the art of aesthetics meets the soul and the power of community fuels transformation. Whether you're looking to elevate your skills, expand your mindset, or align your career with your deeper purpose, you are in the right place.
00:00:29
Speaker
Join us as we explore stories, strategies, and insights that go beyond the surface because growth happens from the inside
Meet the Hosts
00:00:37
Speaker
out. This is Beyond Aesthetics and Let's Grow Together. And we are your hosts.
00:00:43
Speaker
We are here together today. i amm Tiffany Orr. And I'm Jessica Peterson. I'm Jessica. I know. In fact, we didn't cheers. like We didn't cheers. Cheers. Oh my gosh.
00:00:58
Speaker
You guys, we're so excited to be recording this conversation together. We're on our cozy pink couch at Sweet Cheeks University headquarters and Jess is in Salmon, Idaho, which is just always like the most amazing special treat. I said I was coming back.
00:01:17
Speaker
And it was soon. I feel we don't get to see each other this soon. No. And actually this year we're spending a lot of time together. Thank goodness. Well, let's see. We were together in December. We're together now. And today is the 23rd February. Yeah. And then I'll see you in April in Salt Lake. Yes. Then we're to spend our birthdays soon together. turning 40 in July. It's a lot of time together this year. It's time. I know. It's years overdue.
00:01:46
Speaker
No. Yeah. Usually we see each other twice a year, I think. Yeah. On average. Even though we talk every day and even though we do see each other every day because we're usually on a call together there or we're recording the podcast or or something. But it's just not the same as when we're in person.
Future Gatherings and Past Experiences
00:02:02
Speaker
as As you know, when you're like with your soulmate or with your soul sister, it's just so healing for for everything. Right?
00:02:13
Speaker
Yes. I might cry. Don't cry. And this is our, this is my, um, three, third and a half coffee today. I think I had one as soon as I woke up and then I had another half before I left my hotel. And then we got that one this morning before our first meeting. And then we just got, and so I'm ready to go. i hate it. I mean, it's, that's usually pretty typical for me every day. So yes, yeah three coffees minimum probably. Yes.
00:02:45
Speaker
Well, today's conversation is right on time. Right on time. Right on time because it was the year of divorce, officially. Yeah. You know, so I feel like, yeah, we're definitely right on time for this conversation. i also feel like I have been holding back just a little bit. I don't really know why. i have other things going on in my life, of course, and that I've been working on, but I've been really excited to bring this conversation to the podcast
Jessica's Palm Springs Adventure
00:03:15
Speaker
today. because it's being had other places, you know, and now I just want to get more into it and put it out there. i can't wait to hear your thoughts about it because the things I have been doing, you haven't been there yeah and then you won't be there with me in March either. So so i was invited to Palm Springs at the end of January. I think that was just about three-ish weeks ago.
00:03:41
Speaker
And what I was doing there was i had been invited to have a conversation with a leadership team with a school. Yes.
00:03:52
Speaker
So my friend that owns an aesthetic school, she owns three different locations and she invited her directors from each school to a mastermind getaway in Palm Springs. And it was a lot of brainstorming and they had me give a presentation And then I sat with them for the first day of brainstorming. I told you about that. That was really fun. And you just observed, right?
00:04:16
Speaker
um I had stuff to say. but but that's because i i ah we call me the cousin of the team. So they're like a family and I'm an honorary cousin. love that. And I work really closely with them. And so I'm well aware of what's going on.
00:04:33
Speaker
And because I'm such good friends with her, I know the direction that she's wanting to go. and then met her business partner. And I had been talking with him at dinner the night before, and he was like, yes, this is the exact conversation. And so I was participating that first day, but I wasn't participating the second day. i was sleeping in a lane by the pool. but I've never been to Palm Springs. I had to look it up. I forget where Palm Springs was.
00:04:59
Speaker
I didn't know where it was until right before I left for my flight. i had just had so many other things going on and I didn't have a clue where it was. I didn't realize it was that far south. Yeah. You know, and then just right across from Las Vegas, which when you get there, it makes more sense. Okay. It's like a combo of St. George and Scottsdale, in my opinion.
00:05:19
Speaker
Okay. Which, what's better than that? Nothing. Nothing. There's nothing better than that. So I felt right at home, and it was a really
Holistic Changes in Aesthetics Education
00:05:28
Speaker
good trip. The presentation that I gave was, ah it was basically this conversation we're having today, however... It was also how to implement it into aesthetics education. Okay. You know, so we'll talk about a lot of the same things today. In fact, I'd also love to share numbers from my research because I feel like once i got a handle on what the numbers are in our industry, then it's easier to explain what we're seeing happen, if that makes sense. Yeah.
00:05:59
Speaker
So i would love to share that information, but that's basically what I was doing there. And, you know, a lot of it is because we have to start with education. So when there's a shift going on in the industry, i think that is the biggest question is that now schools are misaligned. Yeah.
00:06:19
Speaker
You know what I mean? Of course they are. You can't keep teaching the same Curriculum. Now, they actually did just update the Milady's textbook. Did you know that? I did because... it during my As I'm getting further into my apprenticeship, I have the latest edition now, which is the 12th edition. It's intense. It is intense. and there it is more aligned with where the... I was so happy to see that, that it was in the textbook. I'm like, okay, my lady's on it.
00:06:47
Speaker
What did you... So like what? I think more so than anything, the understanding, um at least where I'm at now in this training course that I'm building... the understanding that the skin is not just skin, that it's with everything is connected, right? And more understanding about the body as a whole, as well as your client as a whole and what they're going through with life stuff. It's not just surface level skin stuff, is which is what I learned when I went to center school. Yes, very much. Yeah. So that's what I've observed so far. Wow. Yeah. That is pretty cool. I'm totally surprised. Well, then I love that Milady's finally added in more modalities too. And like updated modalities. Because I think when our industry just changes and shifts so much, school can become really
00:07:36
Speaker
out of alignment. you saw And so you have to keep up as much as possible. um so yeah, I love, I love that they did that. I just glanced through it really briefly and I didn't see that part, but I really appreciate that they did that because we can't keep treating skin the way that we always have. Right.
00:07:53
Speaker
You have to understand that it's part of such a complex, It is so layered. It's a network, exactly. And it is so layered because it's not just the skin and the body.
00:08:06
Speaker
It's not just the scientific side of things. It's also the emotional side of things, the life stressors, the every, I mean, everything. It's all connected. It is all connected. Yeah. Yeah. It's wild. So that's just kind of how I felt like, yes, this is such a great opportunity because as we're shifting, that has to start with their education and bringing these concepts into the education.
Industry Shifts Towards Holistic Practices
00:08:32
Speaker
Like, ah the concepts that are non-textbook are obviously going to be, you know, how we do consultations, how we manage clients' emotions, how we
00:08:45
Speaker
do retail sales and the differences uh when you're looking at medical aesthetics or wellness aesthetics and um so there's still going to be so much that's not in that textbook that don't even know how you would put that into a textbook and so that's basically what we were there to talk about you know how mean how did that go over was amazing and everyone was on the same page. I think that there was some people who hadn't heard the information that I had shared. Like some of them had and some of them were seeing it, especially the owner. but then there were definitely a few of them that were like, it was very eye-opening to them, you know? And then it it really is such a bigger question. Like, okay, now how do we incorporate that into how we're educating? How do we bring this into...
00:09:36
Speaker
the school. It's super powerful. It's extremely powerful and I think it's going to be a game changer for this particular school system. um i love that it's not a corporate structure. Yes. You know, so she can do whatever she wants. Yeah. She's still like the the the main part of the curriculum obviously is overseen by many certifying bodies in her case especially, but as far as even the wellness of the student, you know, how are we, so there was just a lot of talk about that, you know, the wellness of the instructors, the wellness of the students, like what kinds of practices are we going to be bringing in to love yeah, it it was just really cool. Okay. Oh my gosh. Yeah. It was a really cool opportunity. And then
00:10:28
Speaker
And like with any shift that happens, it's just kind of the beginning. It's just like the door is now open. We're having these conversations. We're going have this conversation today. And then it's just going to continue to build on itself.
00:10:41
Speaker
Absolutely. the world is changing. Yes. The world is changing. The world is shifting. And, you know, I feel like in aesthetics, we have such a beautiful opportunity to be in this intimate setting with people.
00:10:56
Speaker
And we need to honor that. And now everybody's understanding that on a different level, you know? So i i love now, yes, the world is changing, things are shifting, and it's just a matter of what does that mean for our industry?
Addressing Burnout in the Industry
00:11:12
Speaker
But I think most estheticians feel this. They're definitely feeling a shift. They're seeing a shift. They're understanding whether or not an alignment and, you know, how they want to get more into alignment and find their authenticity. And i don't know, I think it's hard to not feel this right now, no matter where you're at in the industry. Exactly. And i mean, we're going to get into it as we dive into this conversation, but even estheticians that are experiencing burnout and coming up like against hard walls in various different ways, like that's another sign that the industry is shifting and just what worked before is not working into work.
00:11:52
Speaker
And there's but so much. There's so much. i love it back that There's so much that goes into it. Yes. You know, and what was really cool is that class that I taught in January, how hard that hit with people and the feedback that I got on that was almost even better than the feedback that I got on my initial retail class that I was teaching because I went so much deeper into it. And it told me that people are ready for these conversations.
00:12:25
Speaker
What do you have a one or two specific feedback items that came up? Nervous system. look at that so All the nervous system conversation and Basically understanding at a root level why they are experiencing the discomfort in the core foundations that they're experiencing. And so when you bring the nervous system into it and when you bring light to the reason why our nervous system is struggling with that, then that's such an aha moment for estheticians.
00:13:01
Speaker
Yes. You know, and then also just in general, talking about how the masculine and feminine work in our industry and how to utilize them both and not let one of them kind of hold you back from the other, if that makes sense. So, but more than anything, the feedback was on the nervous system discussions and then also ah detachment, understanding detachment from outcomes of, you know, outcomes of, retail sales, outcomes of the consultation, outcomes of when we're pre-booking and we're so attached to what our client might or might not say and how we're somehow tying that to our self-worth. It's just, it was a deeper class for understanding why we operate the way that we do. And then how do we get over that? What is the process of moving forward with that?
Embracing Aging and Inner Peace
00:13:57
Speaker
And sometimes the
00:13:59
Speaker
not even sometimes, but most often it's just bringing awareness to it, understanding what I think once we understand why we do something, why we are the way that we are, then there is awareness and it can dissolve pretty quickly. You know, not that it's not going to come up again, but you're going to be more aware of it. Well, it had me just thinking of like, just like when you shed light on something and you have some awareness or understanding, even if you don't understand it all the way, you can't like shut that off. You can't go backwards from that. Right. So you almost, have to deal with it when it comes up Yeah. and so it's hewing it's very doinging yeah
00:14:35
Speaker
yeah which is what we're doing what eationians are doing and less aley absolutely as we go further into this shift and the water shifts and the industry shifts it all it is is healing for ourselves and our clients it's so true It's so true on so many levels. I hate the skin analysis process. I know. Most people know this about me. If you've ever worked with me, I really struggle with skin analysis and like what's Why are you doing it? Well, it's just the concept of putting a bright light in and someone's face and judging their skin and how that makes a client feel is gross to me. I just hate it. but do well Do schools still do that with the bright light, with the magnification lamp? They do. And i think with students, you have to because you... have to teach a student how to identify different things. True.
00:15:36
Speaker
You know, but the problem is that they don't teach you not to do that in school, you know, so that estheticians bring it into their practice. Yeah. And that's where i'm like, you have to decide if you really want to do that or not. I wouldn't.
00:15:50
Speaker
Well, it comes down to a skincare philosophy, doesn't it I would think. Yeah. i I don't. I don't even have a magnum. Yeah. For that very reason. i just think it does. I don't think it's necessary. It doesn't feel good. And it doesn't feel good. And it it doesn't, when we're so focused on only finding the flaw in the skin, right? And then how do we fix that, which is what has been taught in school. Yeah. Then we can get hyper fixated on that.
00:16:17
Speaker
I don't know. I think there's just a much more beautiful way to go about it. I do too. And I don't even know if I know the answer. And it's not that I think it is bad to have a mag lamp. in the treatment room, i just think maybe i would do it as soon as I walked into the room or before I started the treatment.
00:16:35
Speaker
And I would only do it if I felt like I needed to like, Oh, okay. Yeah. I hear what you're saying. Let me just take a really quick look so that I can, you know, see a little bit closer, but I wouldn't then have a conversation. i would just do it so that I could understand what was happening sort of a thing because,
00:16:53
Speaker
I don't know. i think when someone's on our table, they're paying us that much money, unless they really specifically told you something random that you're like, okay, well then that would make sense. I just don't think it feels good. And so i think we need to encourage people to really decide, do you actually want that to be a part of your practice? Right.
00:17:14
Speaker
You know, if you're in that position, It just, it doesn't feel, it doesn't feel good. I don't like it when people do it to me and I don't like doing it to other people. It feels very invasive. Yeah. And I think going back to the nervous system, it can set the nervous system off in in a very negative way. Well. And then we get protective.
00:17:33
Speaker
A hundred percent. Right? Yeah. Yeah. Yeah. It's just, so it's those little things, you know, to just start paying attention to when, and I think the reason I brought that up is because we are in a healing space. We have the opportunity and aesthetics to empower women or not. We can you know, breathe life and love into them or we can drain it. And so my biggest issue with that too, is that as women, we naturally drain it ourselves already.
00:18:03
Speaker
of course they do. You know, don't know what it is. Like, I'm not going to do that to someone. i want to be the one that flips that script. Yes. And that's really what is going to help continue to shift the industry. Yes. And heal. i think just everyone as a whole, especially women.
00:18:22
Speaker
Especially women. We need a lot of healing. And I think it is just a generational thing that goes back to probably since the dawn of time. hmm. Oh, it's so powerful. Yeah.
00:18:33
Speaker
Yeah. It makes me a little emotional. It does for me too, because we were taught to hustle for some reason and, ah and that we're not good enough and that we're not good enough. And you know, yeah, I don't know, but it's, I think most women now are feeling like, wait a second, I don't,
00:18:55
Speaker
And that's, I'm feeling too. like, don't want to do this. i don't want this, this much pressure on me all the time. you know, why do people think that I spend as much time as possible, like lost in the mountains by myself is because the trees don't care. no you know, like nobody in nature knows who I am.
00:19:15
Speaker
the trees don't care who i am. you know, there's no one else around and like fully present and I'm not having to perform. That's what it is. I think for me is the performance part or feeling like you're, i don't know, being performative or comparing or i don't know. Yeah. But you're right. When you, when we can disconnect from the noise yeah and the hustle and the everything else and really just like tap in. i think we all have this reservoir of inner peace.
00:19:49
Speaker
And think it's very God connected or spiritual connected or source connected, however you want to look at it. And that's really, so I think that's why like going to the mountains all by yourself, disconnecting and being with the trees and the mountains is so healing because you actually are able to just like go inward. Right. Yeah.
00:20:06
Speaker
Yeah. But I think all women right now are like really feeling this and wanting to undo it and like stay home more. Yeah. You know what I mean? Like maybe I don't want to, work this much or maybe I need a little bit more help. I mean, every woman's situation is a little bit different, but we're, I think we're being called to help women heal. And I say we as like estheticians. Yes. Because we are in a position to be able to do that, even if it's in really small ways. Like, yeah
00:20:39
Speaker
asking your consult questions a little bit differently so that it's not like, tell me everything you hate about yourself. Let's make a list together. And you said it really good one time too. And you were like, you have to be careful because if you ask a woman that they're going to deliver that. yeah And so you just, but why did you do that? You know? So, I mean, that's why for so many years I've been teaching people like, just ask Like start by asking them what is going really well. You know, what's working for you right now? What's going really well? Is there something you're really proud of right now? or what do you love about your skin right now?
00:21:14
Speaker
And just flipping that script is going to put you in a position to empower somebody, empower a woman, especially instead of just tearing them down. And I think men go through it too. oh furniture fair You know, like the men that I've dated, they do tell me about those types of insecurities, you know, and it's our age too. Yeah. Like we're aging, we're turning 40. So I do tend to date men who are my age or older and they have insecurities about it as well. And so why continue to expound on that?
00:21:46
Speaker
Well, I think we know enough now that vibrations rise when we come in with positive energy and a high vibration. So if you're starting your skincare consultation with a very high positive vibe, then we're going to help our clients vibration raise automatically and help them calm their nervous system from the very get-go. Yeah. And I just think it's just so powerful. And every time I have a kind or a conversation or a consultation with a client and I start with those questions, They're always caught off guard at first. Every single time they're caught off guard. So people will ask me, they're like, oh, my clients, like they don't know what to say. And I'm like, that's okay.
00:22:24
Speaker
Don't stop asking that question. Exactly. Because then what's going to happen is they get used to the fact that you're going to ask that question. So they're going to start to find things. Yes. They're going to start paying attention in a different way. We're actually like reframing the way that they're thinking. Yeah.
00:22:39
Speaker
Yes. I love my skin. I actually do. Like, I love the way I'm aging. i love, like, I feel better now at 39 and a half than I ever did at 29. Oh yeah. You know what I mean? And so i don't know what that is about me that I feel like I'm better all the way around. i look better all the way around. I'm more attractive and right now than I ever have been.
00:23:07
Speaker
And i want everyone to feel that way. i want everyone to embrace because we were also, especially as women, and again, men like taught that aging is a bad thing. Yes.
00:23:19
Speaker
But I'm so much happier. though that i get that. I'm like, I don't know. i mean, I'm loving it. yeah I'm loving it. And that doesn't mean I don't get a little Botox because I do, you know, but i just wish that we could allow people to accept themselves and give people permission to accept and be empowered through the aging process. I think it is amazing.
00:23:48
Speaker
It's amazing. It's so beautiful. It's an honor to age. The older I get, I really do realize that, yeah you know, there's a lot of, there's a lot of people that we both know that don't haven't gotten to you know, they're not here anymore. it's it's just I don't know. It's so empowering to give our clients permission to be okay with aging.
00:24:10
Speaker
It's ha it's going to happen regardless. You can't stop it. no Yes. There is wonderful things that we can do to support the aging process that we are both yes, very proactive. And I think estheticians as a whole are proactive in helping assist aging. Yeah.
00:24:25
Speaker
It really starts from within. yeah And how cool is it that we can be like a supporting guide for our clients? Yeah. Yeah, I agree. Aging with grace is one of my skincare philosophies. Absolutely. Empowered aging. Yes.
00:24:40
Speaker
It's so important. It is so important. Well, let's get into the episode. Okay. Now that we have that. 30 minute conversation. sounds was a lot of intro. We do have a list of things that we would like to cover. So let's do it. um So acknowledging the shared feeling that something is changing.
Reorganization of the Aesthetics Industry
00:25:04
Speaker
i think we all are feeling that.
00:25:08
Speaker
um Naming burnout, comparison fatigue and inconsistency, many practitioners feel I think I think we're done with it.
00:25:22
Speaker
We're over it. think we're just we're done with the burnout. We're done with comparing ourselves to other people. um
00:25:32
Speaker
And being on that roller coaster. Oh, it's such a roller coaster. I don't know. exhausting. It's so exhausting. I don't know anyone that is not just like, f I'm done. Yeah. F it. I think we can thank the year of the horse for that on some level as well. Yeah. Or do you mean the year of the horse?
00:25:46
Speaker
Like getting both. Both. I think shedding what is no longer helpful. And then the year of the horse moving into 2026, just that momentum of like, nope. Not anymore. It just, I think the year of the horse for me is reconfirming everything. The year of the snake helped fall away. I agree.
00:26:09
Speaker
Yeah. No more. Yeah, I agree. Like, it see it's a very confident, I'm done. It's the most confident um boundaries and, you know, hard lines that I've ever felt in my life. And I don't give any Fs about it either. i'm just like, nope, I'm done. i don't care. you know, about many different things, many, many different, many different things. So I think you're right. I think that we've all just hit a point where we're like, well, I'm just not doing this anymore. No, I'm not doing it. I'm not accepting it. I'm not creating it.
00:26:45
Speaker
I'm done. And I can confidently say never been here before in my life. Same. Yeah, absolutely. It feels so good. It's very free to not give any Fs. Yeah. yeah but Uh, let's see. Clarifying that our industry is reorganizing and not collapsing. Oh, I actually love that. So, too um, I, the economy doesn't really affect our industry the way that I think a lot of people think that it does. I think that spending habits change and we've been talking about this for years. I'm like, you really, So our industry is actually valued at over $30 billion. dollars And that was a statistic from 2024. And so it's, it's definitely way more now, two years ago. Yeah. So people are getting services, people are spending their money, but they're reorganizing how they do it
00:27:38
Speaker
You know, it's not like as frivolous maybe. Yeah, I would agree. It's more intentional. Yeah. um But I also don't think that it's... Well, I do like that. It's not collapsing at all. No, not even close. I think it is a fear-based concept that a lot of estheticians have fallen into, though. Like, oh, the economy sucks. We're going down. Yes. And you what's crazy? I actually...
00:28:07
Speaker
I shouldn't say this. Should I say this? Should I not say this? I was in a meeting recently with my higher up. hey You know who that is? Yes. She had just been in a meeting with her higher up that kind of did make everybody feel like things weren't good.
00:28:24
Speaker
and this was a week after i was in Palm Springs and I was like, um, no, I'm not sure where that information is coming from, but that's not actually the case. But I think that,
00:28:35
Speaker
maybe the numbers that some people are looking at is the reorganization of it. And I'll tell you what the reorganization is, is people spending their money on what makes them feel good. Yes. And that's what a lot of people are missing is that like, so the med spa industry is wild. And the thing is, is that industry isn't going anywhere, but that industry also doesn't make people feel good. And so, you know, they will spend some money there, not as much as they used to. They're actually spending more money with people who make them feel good.
00:29:06
Speaker
and I have heard this over and over and over. And so has Rihanna. She's the one who came to me and she was like, okay, what you said to me At lunch back in November, ever since you said that this is where the industry is going, person after person after person after person is coming to me saying like, oh, I'm still getting, you know, like my Botox here, but I'm not getting facials there anymore. I'm actually going here because they make me feel so much better. And so people are just recalibrating or reorganizing what they're looking for, where they're spending their money.
00:29:37
Speaker
um and they're going to spend their money where they see the most value with people who make them feel really good. yes I literally was on Facebook last night and you know ah you're, if you're part of a Facebook group and aesthetics one, and then you'll see the posts.
00:29:52
Speaker
There was a post that I was reading last night about the very same thing. And, or maybe it was, I don't know, in wives club. I don't know. It was a post about she's been going to this certain med spa for years to get her Botox, her filler, whatever. And she's basically saying like, I just don't understand. I'm dropping tons and tons of money and I'm not being treated well.
00:30:11
Speaker
And I don't feel very good when I leave there. And there was a lot of great feedback on like, girl, go find somewhere else. You know, you should feel good after you get certain services. Yes.
00:30:24
Speaker
Yeah. I will also say for that as a whole though, is because the industry is reorganizing and recalibrating, it's not going to happen overnight. No, definitely. And so I think too, if you're an esthetician, that's really kind of had that mindset of like, oh,
00:30:43
Speaker
People aren't spending money. We're broke or whatever. Well, let's just take a breath and ground ourselves and realize that like, because we're in a shift, it's going to take a little bit of time. That's something I've observed about my own little small community is the shift that's happened with our, with sweet cheeks as a whole is it's just taken a couple months for things to kind of rearrange and come back around.
00:31:06
Speaker
Yeah. Yeah, and we have to shift with that, just like you've done. I've watched you shift and change a lot of things to grow that way, right? To grow with what's happening. And so, yeah, i definitely think that that's... I love that it's just... it's It's not a collapse. We're just reorganizing how things are working as people are reorganizing and changing the way that they're spending their money and what they're really looking for. And if we can really trust the process...
00:31:34
Speaker
I think really you'll find what you're looking for. And so if you're somebody who has a mindset of like clients aren't spending money on in the skincare industry, you will find that. Or if you're just a little delu, you'll find the clients that are going to still spend the money. It might look different, especially if you've been in the industry for a while or in the business for a while. Those spending habits or how money is coming in and is generated might look a little different, but you just kind of have to be a little bit delusional about it. Well, what's so crazy is I see the money. I'm the one who works with the numbers. yes And I always have to tell people, like, look, i have single estheticians that can do over $50,000 per year in retail sales. I have some some that can do five. Yes. You know, and so you can't tell me that, like, it's not possible. Everyone's mindset is just so different, right? Right. It's really crazy. When I was dating who I was dating last year, um he told me that there is a girl in his small, he lives in a small town.
00:32:43
Speaker
He was like, there's this girl here that was telling me that people don't spend money here. They spend all their money at med spas in Boise. And I was like, what the is she talking about? There's ah obviously a spa there in the small town.
00:32:58
Speaker
There's or a i mate, like I got a lead just last week from an amazing med spa that's like in that town. yeah And I just immediately am like, that's because everybody's minds are so different. It's just such a, that's her mindset. And now her business is tanking. yes i'm like, I don't know. I work with single estheticians over here that are doing like amazing, you know, with solo estheticians, but because you keep telling yourself this That's what your experience is going to be. You guys, you have to understand how important your mind is because you are creating your own reality every second of every day. So if you're not paying attention to your thoughts and your words, then you're going to You're just going to keep getting more of the same and you're literally doing it to yourself. You're actually creating your own
Mindset and Business Success
00:33:52
Speaker
reality. It is a lot of cause and effect. If you have not read A Happy Pocketful of Money yet, please order it ASAP. That book really changed my life. It was a gift from Jess.
00:34:03
Speaker
But it's truly like, I don't know. Everybody needs to read that book. Everybody needs to read that book. So, you know, anybody listening who's just feeling like there's no hope and things are tank tanking, then there's going to be no hope and things are going to tank for you. Yes. But I'm telling you from someone who's working with spa numbers on a daily basis, things are not tanking. They're actually doing amazing. territory thriving. yes um It always helps me to know that other estheticians, solo businesses, whatever, are doing well, too. I think it's kind of that high vibe thing. When I hear other other businesses within the industry are doing really well, I'm like, oh. okay, well, going to do really well, too, because they're doing me really well. I agree. Yeah. I'd love to hear it. I think it is really important that people understand that. Because yeah if you're just scrolling social media and people are complaining and saying that things are slow and this and that, especially Facebook groups. Oh, yeah.
00:35:03
Speaker
I hate Facebook groups. I'm pretty they're out of them. They're not good for anyone. They are not good for anybody. oh my gosh. They are just so – they can be very, very negative. But, like, you guys – It's just not, it's just not, it's not high vibe and it's not the truth. and we have to always remember it is one person's experience. Yes. Right. Yeah. Yeah.
00:35:27
Speaker
Okay. So why do we, who do we need to become to rise within this new era? Well, you know what? This is actually a conversation that I had for this, you know, presentation before I did it when I was meeting with her is I was like, it it does have to, if we're going to be in an industry where wellness matters and empowering people, helping them with their nervous system, calming them, offering this beautiful, you know, healing experience, no matter what it is.
00:35:56
Speaker
that starts with us. Like yeah we have to also be chill yeah and i also feel good and also feel so that we can offer that to other people too. Well, and it goes back to the concept of, you know, we are a mirror.
00:36:13
Speaker
And so to be able to to hold that space for our clients, you're right. It really does have to come from us. You can you can't hold the space if for someone else if you can't hold that space for yourself, sister. And you get you know if you're operating from a place of not putting yourself first and not pouring into yourself, then what are you even doing? What is this for? yeah Life's just too short to operate that way. It really is.
00:36:41
Speaker
Yeah. But i will say, I think, There's a lot of estheticians out there that are.
00:36:50
Speaker
We're not doing that anymore. We're really not doing that anymore. It's sad. Well, it it is heartbreaking because you and I both know from experience how it feels. And so we empathize deeply for any esthetician, anybody, any human in general, but any esthetician who is operating that way. Yeah.
00:37:09
Speaker
It's exhausting and it's, I don't know, it's depleting. Yeah. It is depleting. It's very survival. Very survival. I always get really sad when I see people living in survival. In fact, I went through it for a couple weeks when I was doing accounting project. well yeah And i it was such a great contrast for me to say, oh my gosh, this is I remember what this feels like and I don't like this at all. Like how, what do I need to do to get myself out of it? You know, which is a perfect example of we're not doing it but not you it. Hated it. Doesn't mean stuff isn't still going to come up. It doesn't mean life isn't still going to happen. And it is sometimes good to have that contrast and those reminders of like, Oh yeah, I've been here. i don't, I'm not going to stay here. Exactly. And that really was one of my first thoughts. Like, I went through maybe five to seven days of like being in that survival mode and going through, you know, redoing three years of accounting.
00:38:12
Speaker
And then um I woke up one morning and I literally was like, I refuse to like drown in this. I refuse to live in survival mode. I'm not doing this.
00:38:28
Speaker
it's not that serious. It's not that real serious. And you know, it might shift, um, where my time and attention is going for a minute. But i I refuse to drown in this and let this take me over. This isn't who I am. This is not how I'm going to live. Like I'm going to stay what I call above the line. Yeah. And I'm going to separate out the two because it just felt so terrible. And it was just this instant like, oh no, I'm not doing this.
00:38:58
Speaker
I like the above the line concept. I think of it as a pit. And when you get close to that edge and it's like a crumbly edge down like this ravine and then it's yeah really, really hard to climb out of the pit once you're actually down in the pit. That's really good. Yes. But I also like above the line too.
00:39:13
Speaker
However you want to look at whatever, have some scenario where you're like, Oh, I'm operating below the line or like, Oh, I am starting to fall into that pit. Yes. I'm not going there anymore.
00:39:26
Speaker
Uh, so yeah, but I mean, long story short, we, we really do have to be, which I think we're all being called to create. We've been talking about this for a minute. Like you have to tend to your inner world. i think especially because there's a lot going on in the world right now that is like, it is going to suck you dry and take you over. And I think we should be aware of it. Yeah.
00:39:51
Speaker
And not get lost in it. Yes. Also, and so I think that probably because of the state of the world, because of a lot of things that are going on, that's probably why for the last several months we have been called to cultivate a better inner world for ourselves.
00:40:08
Speaker
Don't you think? agree. So I think it's like, yes, for the industry, we need to do that for this reason because we are shifting into a wellness healing space yeah but i think also just to serve thrive thrive thrive survive what you know we're being exposed to right now we really do want to like cultivate and and we can't even be a light or make a change for these things that are happening if we aren't tending into our own inner world and just making sure that we're we're good we're juicy because you
00:40:48
Speaker
have to have, like you were saying, like you have to have something to pull from. yeah So that we can help other people and be, be there and be the light and, you know, make change. It does start from within. So we've got to make sure that our world is like good. Yeah. We're literally being called to rise.
00:41:06
Speaker
And it's cool that it's a very individual experience and a collective experience. Yes. Agreed. Yeah. Yeah.
00:41:14
Speaker
No one's doing this alone. No. And also it feels so much less lonely. yeah There's also been the years of my life where life it was just so lonely in this industry, what I was going through.
00:41:27
Speaker
and now I don't feel that way anymore because we are having these conversations and we are bringing awareness to it and there is light on it, you know? Absolutely. Which just in general,
00:41:39
Speaker
Why does society suck so bad this way? but i know Why do we make these important conversations that everybody goes through so taboo? I don't know. I am so tired of it. That's exhausting too. It is exhausting.
00:41:53
Speaker
What can we just say what the hell is going on yeah and be like okay about it and not feel shame about it or feel so vulnerable about it? Because once we do talk about it, then you're like, oh So-and-so is experiencing that too, or, yeah you know, it's not that big of a deal, but just the thought of sometimes like having the conversation around it just feels so lonely. yeah Just kind of like we had an eminence training with you this morning and just the conversation we had with Paisley, yeah one of my estheticians and like how she feels about her skin and,
00:42:22
Speaker
being she feels a little bit of shame when she's going through her skin issues and being a professional and then we had that conversation it's just like actually we've all been there and actually ah build trust with your clients and they're like all these things but I don't know i don't know the answer to that it's so hard I mean I think conversations like you know finances and divorce and you know There's just so many of those things that people are carrying and holding so much shame when the reality is I'm like, okay, well, 50% of people get divorced, you know? And like, don't finances, everyone struggles with their finances from time to time. and there's always someone doing better and there's always someone doing worse. And there's so many people who are there to help you through that and all the above and so much more. And if these are, this is called being human. And I just wish that people would talk about these things more and then we wouldn't have to feel so lonely or shame wouldn't exist if we would just be honest and open.
00:43:30
Speaker
Holy shit. Can you imagine how it's just so crazy, how crazy things would be if that didn't exist? And we could be honest and open. Yeah. I mean, I think that is shifting as well.
00:43:42
Speaker
and I do feel like more people, well, you know what I think is making the difference is like having community, having people in your life that are totally safe for you to just say this is what's going on. And they're like, hu cool. How can I support you? yeah There's just like no judgment. And so I do think that that looks different for everyone. you know what I mean? But I think, I mean, for me having you and Marty and Rihanna and my therapist, and I'm in a
The Importance of Community and Open Dialogue
00:44:15
Speaker
women's therapy group. I don't know if I've told you about that, but like just having places where I can say, Hey, this is what's going on. And there's so much safety and unconditional love and support.
00:44:29
Speaker
have to be careful who you're looking I mean, I, you, yeah I think you, don't know. My intuition kind of just knows who is safe and who's not safe. I'm sure that not everybody's going to have that experience and you know, we're all going to get burned in life. Sometimes we can overshare and then I was like, okay, gar sure not going to do that again. Yeah. yeah I have never felt like that with you.
00:44:54
Speaker
No, I could tell you anything. There's actually, you know more about me than probably anyone. a few weeks ago and I sent you a meme about getting paid to be locked in an empty room with someone for 24 hours and Tiff and I were like I would do that for free or for free lock us in a room together and we might have to take potty breaks yeah but exactly we'd be fine we'd be fine actually I would love that I would be please can we just schedule that that's so true though but I think everybody needs that i think everybody needs to find your people your safe people Like, I've even realized my parents aren't even that for me, you know? Because, like, me then there's, like, a generational thing. like And so when I'm trying to talk to them about finances, the things that they say, I'm just like, never mind. Right. yeah Never mind.
00:45:48
Speaker
I'll call a financial advisor. You know what I mean? But I think that that's made a huge difference for me, yeah you know? And even my therapist, that he he's like, you don't...
00:45:59
Speaker
have any shame around this and I'm like no I really don't I mean why because I tell my friends and they don't care but but it means which means that you have such a tight circle right I don't know i think if you're open to it if you don't have somebody in your life or a community in your life where you do feel safe if you're open to it you will find i think you can manifest it 100% absolutely absolutely It's so necessary. i think about all the people I know personally in my life that don't have that, you know, that don't even have like a close girlfriend and it just breaks my heart for them.
00:46:37
Speaker
Yeah. Yeah. Cats aren't the same. Well, they just don't talk fast. Sometimes you laugh. Actually they do. Well, yes, that's just true.
00:46:48
Speaker
but All right. Let's move into the industry at an inflection point. Shifting away from hustle only volume driven success models.
Moving Away from Hustle Culture
00:47:01
Speaker
Clients are more values driven and emotionally aware. Practitioners are seeking sustainability and alignment and old tactics feeling louder with new leadership feeling steadier. Yeah, I can't hustle anymore.
00:47:19
Speaker
I don't i want to. And ne not do up there's a part of me that is just like, I'm too freaking old for this in a good way. You know, like I'm not too old or I'm too tired or that. It's just like, I have gotten to a point where it's just not worth it. It's not necessary.
00:47:37
Speaker
Right. Right. To burn myself out, to push myself to the limit, to feel like I'm on this hamster wheel constantly of like getting nowhere. Cause that's really that hustle. Right. culture and that hustle mindset is how it felt that I was on this continuous hamster wheel with this dangling carrot in front of me trying to run and run and run and run and run to catch that like golden carrot. And I never caught it. Yeah.
00:48:00
Speaker
And now I'm like, you know, I'm just going to go very intuitively led and I'm still driven and I'm still very committed to my goals and my dreams. And you know, God is right on time.
00:48:18
Speaker
When you said that when we first started recording that this episode is very run in time, I thought the same thing of that concept of like, God is never not on time. Yeah. And I just have so much faith and trust that, you know, I'm just right where I'm supposed to be.
00:48:34
Speaker
Yeah. Yeah, I definitely agree. um just don't think we're made to hustle and work 24-7. I think even if you completely believe in what you're doing, you know, and it's like very heart-led, which I know everything that I do is very and intuitively and very heart-led. I know it's my purpose, but but I don't want to work 14-hour days anymore.
00:48:58
Speaker
I don't want to. That's fun. Yeah, I want to have fun. i want, well, I've come to realize freedom. I mean, I just, I want freedom and you know, right now I'm willing to do whatever it takes to get it. I'm going to the nines to get my freedom yes because I can't do this anymore. I've been hustling since I was like 15 and I'm just over it. I don't want to do it. i want a high quality life. I want a business that feels not that there's not going to be hard days of just, you know, we're crossing things off of a list and doing what needs to be done, but
00:49:32
Speaker
man The amount 14, 15, 16 hour days that I put in have just got to come to an end. Yeah. And i want that for everybody, especially when in this industry, I think the problem with the hustle just goes back what to back to what we were saying earlier.
00:49:53
Speaker
you're just you end up pouring from an empty cup. Mm-hmm. all the time. And then that just leads to burnout. It's just, it's not sustainable. So I think what everybody's looking for right now is sustainability. yes And it reminds me of the conversation we had on our masterminds last week where, so we're working with this lovely esthetician solo. e She just went solo yeah recently and she was only working three days a week because she was sharing her room and now she's not sharing the room and the room is now available Monday through Saturday. And she wants to build. And so we quickly had to kind of rein it in and just say, just because the room's available, that doesn't mean that you need to work 12 hour days, Monday through Saturday to try to build your clientele. We want to actually build the sustainable model.
00:50:43
Speaker
first and then fit the clients into what you would like your schedule to look like. Yeah. Because there's so many estheticians, like even remember Sarah was talking about that on her episode. She's like, I shut it all down because, you know, I just was like becoming...
00:50:59
Speaker
a slave. She's like, i was just working too long of days or i was having to work weekends or this or that. Like so many solo estheticians build these businesses for themselves that are not sustainable because they don't create their ideal schedule first and then fit the clients into that schedule, which actually reminds me of our conversation with Jess too, where she had this woman come out of left field who was just for whatever reason kept insisting on a Tuesday and she doesn't work on Tuesdays. So initially our friend Jess, she accepted it and she was like, I'm going to do it. And we were like, no, you're not. You're actually not going to do it because this is what you're, it's going to look like with your schedule. If well, even completely distracted her life and with her kids' is schedule and all the things.
00:51:45
Speaker
Yeah. Yeah. You know, well, I'm going share this concept again of the pick me girl. but I can't get over it. you guys Who was it? Was it just that said that it was actually a being the pick me girl. And if you're listening to this, it's the I think it's like a tick tock thing.
00:52:04
Speaker
I'm assuming it is. It's a social media thing in general, just the desperate energy girl. Desperate energy girl. And nobody wants to be the pick me girl. As estheticians though, especially estheticians who are really hustling and trying to build, that energy can come off. And then like you said, you wake up one day and you built this business that absolutely drains everything out of you. And you're trying to fit your life inside this business that is running everything.
00:52:31
Speaker
And your nervous system is shot, you're in burnout and you wake up one day and you just like hate what you're doing. Yeah. You know? It's true. Yeah. So if you can build the dream sustainable model first, yes and then you just fit people into your own sustainable model. The clients will come. oh yeah. You know, but you don't want to be the pick me girl. You're like, yes, I'll come in late. Yes, I'll work on a Sunday. Yes, I'll do this and not take a lunch break. No, there are going to be clients who want to pay you what you're worth and they will fit themselves into whatever your schedule is And i just have seen estheticians run themselves so ragged by just like,
00:53:17
Speaker
you know, taking in all the clients that they can get instead of first creating the sustainable model that they're looking for. Which I think it goes back to helping estheticians figure out what that model is. It absolutely is. Yes. Right? Yes. And not being afraid of it and not not doing that and making that schedule or that decision from fear. oh yeah, exactly. Oh, but I need to work on Saturdays or because there's clients who, there are clients who want in all the time.
00:53:46
Speaker
and all the time right so you get to decide what that looks like yeah it doesn't have to be a saturday you don't have to work nights no and or building a business that hasn't been done before i think that right there if you can't find a model that is similar to what you want to build that is gold yeah right yeah yeah But yeah, the the hustle, the grind, the this, the that, I just don't think we're doing that anymore. One thing that I do think is important to note though, is how much trust that takes in your creator, in God, in the universe that if you, I mean, what it really comes back to, to me all the time is that, hey, you're calling me to do this and I'm gonna deliver, like I'm gonna do this.
00:54:36
Speaker
And i know with certainty that you are going to fill up my schedule for me. Yes. You know, because i still want a high
Trusting a Higher Power and Community Collaboration
00:54:46
Speaker
quality life. I want to serve in the best way possible. You know, so I i think it just takes a whole different level of trust
00:54:59
Speaker
to be able to do that and in not come from fear. It is a very, very deep trust. trust And i truly believe that um like the prayer of it is answered so much quick faster if we are in true alignment, not just a little bit of alignment. If we can literally jump off the cliff with knowing that like our wings will come out and we can't see the wings.
00:55:27
Speaker
Does that make sense? like We do have to just operate in true alignment, not hold our true selves back from it. And it does take deep, deep trust. It's hard. It is hard because it's money. Oh, yeah. Like we have to, you know, create a living. And so there's no tangible something yeah out there yet. Not yet.
00:55:48
Speaker
But if it's in your mind, then it's already happened. It's already yours. Yeah. Yeah. Yeah.
00:55:59
Speaker
We are. are.
00:56:07
Speaker
All right. So let's talk about community over competition. That's definitely one of our Beyond Aesthetics core values. Absolutely. It's one of your biggest core values, I feel like. It really is. And I i mean once I adopted that core value, it led me into Sweet Cheeks University. it led me to Beyond Aesthetics. I mean, it is the foundation for everything that I am doing and believe in now.
00:56:32
Speaker
um It's so powerful. And it's so much less Um, I don't know. It's made this industry and the collaborative part of the industry so much lighter.
00:56:48
Speaker
Agreed. You're always going to find what you're looking for. And so if you really believe that our industry is like cutthroat or people are out to get you or whatever, i think you're going to find Mm-hmm.
00:57:03
Speaker
um I actually don't observe that. And that's coming from someone who has been a rep in you know, however many different states for 13 years, all the spas that I've worked with. um It's just actually not something I've ever witnessed, you know, hundreds and hundreds and hundreds of spas. And so whenever I hear someone say something weird, I'm like,
00:57:28
Speaker
i I don't see that. I don't yeah know where that's coming from. i don't know how that's a thing, you know, because i don't experience that here and I've never actually spoken with anybody else, you know, unless it is like a random comment on a post.
00:57:45
Speaker
Right. Which I don't see as much anymore either in the last few years. I feel like that's dissolved a little bit as well. What I will say about community over competition though I think a lot of estheticians are living and operating in a scarcity mindset and they are doing a lot of comparison under the radar.
00:58:04
Speaker
So much. And that means, like, that needs to be talked about. Even with their friends. Yeah. Yes. Ugh. That happened to our friend. I'm going to whisper.
00:58:16
Speaker
Like, one of our best friends. Yes. Yes. I'm like, dude what on earth? That's so weird. It's so weird to me. It's weird to me too.
00:58:28
Speaker
You know, i think the thing is that you have to understand that there's more than enough to go around. And you have to believe it. Yeah. Because there really is like, there's more than enough to go around and you don't want to just throw a spaghetti at a wall and take like whatever sticks, you know, any client that will come to you. You want the right clients for you. So let the ones who aren't going to be the right fit for you go to somebody else, you know? So it's also this level of self-awareness and trust and awareness that you want the right people for you. And, um you know, there's also just a a universal law that the more we give back, the more we help other people win, the more we're going to win to That's my whole career is like that because that's how I'm set up with Eminence, you know, and I just thrive on that. Like the more that I help you I know that I am going to win too. Yes.
00:59:28
Speaker
And my success is your success. Yes. You know, it's a universal law. So it's, I think it's a challenge when you have been so exposed to scarcity or to competition.
00:59:40
Speaker
um But I think as soon as you can start to have that mindset shift of how could I, if I'm struggling in my business, I wonder what I could do to help someone else's business growth. I love that. You know, just like when you are feeling broke, if you were to take $5 and donate it or walk downtown and hand it out to people... It's just the, an energy of trust and knowing that it's going to come back to you The more that we give, the more we get. It talks a lot about that in that book too. It does.
01:00:15
Speaker
Um, but it is the same in business. I think if you can just reach out and help somebody else grow or, you know, even if that means kind words and you're just complimenting their social media or something like that. But I think it makes a huge difference. I will also say i do think our clients pay more attention than we give them credit for. they They really do. And so if they see you as,
01:00:42
Speaker
um you know, supporting other estheticians in the community, i think it's just such a a great positive way for them to perceive the type of person that you are in your true heart. versus if you're just like a little bit cutthroat or you're in a scarcity mindset or they're, they are paying attention.
01:01:03
Speaker
They are. I've heard it from clients. Yes. They know. They know that. Or even if you're not saying anything, they will pick up on the vibe. Yeah. Right? Yeah. Yeah. Absolutely. Yeah. You can build your own community too, if you need to.
01:01:17
Speaker
Oh, I highly recommend it. Just find some estheticians and set up a bi-monthly coffee date or something for the estheticians in your area. But I do think it's really important. And I think a lot of people are getting much better at it.
01:01:33
Speaker
And it's really nice to see the amount of people who... are into it or craving it or agree with it is more, much more than the people who don't. Yes, exactly. And very quickly, the people that don't align will fall away very quickly. And the ones that do, it'll, it'll cultivate, it'll nurture itself automatically. okay And, um so I would also advise, like, if you are going to build your own community, don't like, don't put that expectation on anyone in particular. Yeah. They may surprise you. They may not.
01:02:06
Speaker
And if they do fall away, just trust that they're falling away for a reason for actually to benefit your higher self and probably theirs too. Right? Yeah. Yeah. Absolutely.
01:02:17
Speaker
So moving, or you, you go. Nope, I feel good. Moving from scarcity and gatekeeping toward collaboration, community over competition as both strategic and ethical. Collective elevation creates resilience and faster growth and redefining success as a shared expansion. I love that. I do too. do too because it is true. The more that the spa down the street grows, the more it's going to help your business grow too. Like if you're helping the industry elevate, if you're helping grow the industry for other people, that means the industry is also growing for you too. And to go back to that universal law, like
01:02:57
Speaker
It cannot not benefit you if you're putting positive energy and efforts into something good. Yeah. Even if that's another esthetician. Yeah. Especially if it's another esthetician. Yeah.
01:03:09
Speaker
Yeah. It's true. Let's talk about the rise of wellness.
01:03:17
Speaker
the shift beyond corrective only services, having nervous system awareness, emotional safety and presence because clients book how they feel, not just the visible results and wellness deepens advanced treatments rather than replacing them. So we kind of talked about this earlier. You know, the numbers are mind blowing.
Growth of the Wellness Industry
01:03:39
Speaker
So skincare overall I said is valued over $30 billion. Well, the wellness industry, which includes skincare, so statistically wellness includes health, fitness, and spa, okay, or skincare services, or skincare, and it's a $500 billion dollars spending category. What?
01:04:04
Speaker
Again, i cannot even wrap my mind around that number. Billion. Once we get into the Bs, The billions. Okay. I just know that's a freaking lot. That's a lot. So people spend $500 billion dollars i billy every year, especially in the U S on health, skincare and fitness or like spa, you know? So that's just where we're at. People are looking for it. They're spending money on things that make them feel good. And that's also why the economy is not what people think it is, because, you know, in 2020, when services were taken away,
01:04:51
Speaker
that's when our industry boomed, you know? So there's a little bit of dip for a minute, but then it always comes back stronger. And the same thing happens every time something happens with the economy. And, uh, you know, you take that away from people and then they're like, wait, that makes me feel really good. They actually see it differently, you know? And so now like we can't get away from that. And people also are more stressed out than they've ever been. They're looking to heal their nervous system. They're looking for relaxation. and They're looking to feel better. And statistically, they are seeking out people in spas who can give them that. um I don't know those numbers off the top of my head, but I did a lot of research on that too and was astounded that there are numbers to support that. okay um But we know too, another interesting thing is that people really do attribute even their skincare routines to mental health. Oh, yeah.
01:05:47
Speaker
So, you know, that's why wellness is growing is because people are looking for the experience. They're looking to feel better. They want to spend their money on that. It's something that they are seeking out.
01:05:58
Speaker
Absolutely. Yeah. And i think just to re-clarify, they're seeking out treatments and services that do drive results. Yeah.
01:06:10
Speaker
Along with that wellness aspect to relax, to feel good, to like let their hair down literally and figuratively. Right. Let their walls down. Yes.
01:06:22
Speaker
Which is why we were saying earlier too, I mean, another part of that is that we've got to work on our own stuff then. Yes. You know, so our nervous system, because energy exchange is real, right? So our nervous system and our energy has to be in a good place if we're going to be able to hold that space for them too, which we've always loved to tell people, like, just leave your stuff at the door. Yes.
01:06:43
Speaker
You know, whatever's going on in your personal life, I feel... that our careers are a great place to walk away from that for a little bit and get back into peace and peace yeah and regulate our nervous system so that we can offer this to people. Because if your energy is chaotic and you're stressed out, if you're in survival mode, if if your nervous system is you know completely haywire, you can't really hold space for your clients or help them heal that either.
01:07:16
Speaker
I'm right now thinking about a lot of my clients and most of them come in the door stressed. o um I can't really. Yeah. Yeah.
01:07:27
Speaker
And I think that's probably true. and sometimes I do as a client, you know, when I'm going in for my facial or my massage or whatever it is, you know, I've been rushing, I've been getting the kids to where they need to be all these things. And then, so like as a client, if they're showing up that way and if we do,
01:07:45
Speaker
can't be like that take space for them, then it's just going to create even more chaotic energy. And it's just, I don't know. It's not healing.
01:07:57
Speaker
the analogy of a tree is coming yeah so you know how like you actually there is a scientific explanation for why trees stabilize our nervous system yes you've shared this with me before yeah like that's why i love to hug trees it's because so trees have a very neutral energy like they are they're so highly energetic but it's a very neutral energy They have a nervous system, especially like once you look at the roots that literally mimics our own. Yes. It's crazy. so when you're hugging a tree, especially if you can put your heart next to a tree and you just take in a deep breath and you close your eyes and you wrap yourself around a tree, there's an energy exchange that's happening. And that tree is able to take Your energy, because your feelings, your emotions, like you're all of that, that that's energy. It's a real thing. And so the tree is able like to like take that and neutralize it.
01:08:56
Speaker
That's why it feels so good to touch a tree, to hug a tree, to go walk around in the forest is because you're in such an energetically, you know, neutral environment. The trees know what to do with your energy.
01:09:08
Speaker
And so I feel like we really do need to be that for our clients. When they're walking in the door chaotic, you need to be just that neutral grounded energy for your clients. It's the same thing. One of the first things I teach people when I do a hands-on training is how to ground, you know, we got to ground ourselves. We've got to ground our client and go through that energetic process so that you can be that for them. Yes. ah Because it's true. Otherwise it's just like chaos upon chaos. And then you're not creating the experience that they're looking for.
01:09:42
Speaker
Hence, they're going to go spend their money elsewhere. Exactly. yeah. an ugly so They might like you and think you're really funny, you know? You know what I'm actually, now that we're saying this, so I was going to medical massage therapist for a while for my hips, and she was wonderful. She, like, changed my life. She was so smart, but every single time i went in for a treatment, she was telling me about her health problems and I felt like I was the one grounding energy. You probably were. So I finally stopped going and I was like, I'll just figure it out on YouTube or something like how to help myself because this is just too much. I'm not spending my money here anymore. You know, I have had several of those same experiences with different practitioners and I don't, I don't go back as amazing as the service itself is. Yeah.
01:10:34
Speaker
because of the experience and now I left feeling more chaotic yeah than when I arrived, it's not worth it. It's not worth it. Yeah. You have to get to yourself to a place where you are grounded, where you are can like not, you know, trauma dump on your client with whatever's going on in your life. Yeah.
01:10:53
Speaker
yeah Yeah. So yeah, as the rise of wellness becomes a bigger and bigger thing, we have to learn how to be well, even if that means regulating in the moment.
01:11:04
Speaker
Well, I was just thinking of that. So I have this practice that my therapist taught me and you've done this before too, when we've done our grounding exercises. And so at the beginning of the service, I'll just visualize myself as a tree with roots growing into the ground. And then just that energetic exchange from the very beginning. And I'll do like some shoulder, you know, presses and whatever, as I'm like entering the treatment and I'll just,
01:11:28
Speaker
kind of say this beautiful little prayer of allowing whatever energy exchange needs to happen. And for me to be able to take it on and then neutralize it into the ground. And I'll literally visualize it like going into the roots, into the ground. So I'm not keeping that energy and I'm a safe space for it. Yeah. Yeah.
01:11:49
Speaker
Yeah. I like that. Yeah. And sometimes I think it even helps, um, you know, just take a deep breath and feel your feet on the floor. Yes. You know, relax your shoulders. Yeah. Unclench your jaw. Unclench your jaw.
01:12:04
Speaker
Release your tongue from the roof of your mouth. That's really powerful for me because I am a jaw clencher. Yeah. Yeah. Yeah. So anybody can regulate in the moment. Oh yeah. Because you're, as we go throughout our day, there's just so much opportunity for dysregulation. so it is going to happen. Regulation isn't something that just happens once. It's something that you practice and, I've talked before, i think about coming back into your body and how we come back into the present, you know, so just take a deep breath, fill your feet on the floor and then pay attention to your five senses. What do I see? What do I hear? What do I smell? What do I feel? What do I taste? And that's just going to bring you right back into the present moment. And then having enough awareness to know when you are not regulated. yeah i always can tell because I like stop breathing.
01:12:56
Speaker
Interesting. Or you're very shallow breathing. Uh-huh. But you're like, have I taken a deep breath today? Yeah. No. That's so true. I get so scattered. My thoughts get so scattered.
01:13:07
Speaker
Mm-hmm. And I'm just like, and then i my movements start to get scattered. Like even at home when I'm doing chores or actually this morning when I was getting ready. I'll tend to like start being scattered of like, you know, I got out the shower and did my body lotion. And I was like, oh, the laundry needs to change. And I like had to like raid myself in. I'm like, actually, no, finish your freaking skincare routine and comb out your hair and finish this before we move on to the next. yeah That's where you end in moment. Yeah. And slowing down. Yes. When we do things fast, it actually tells your nervous system that you're not safe. And we're like speeding up more and more. And then our anxiety continues to rise. Yeah. So even just when you slow down the things that you do, your nervous system will regulate.
01:13:51
Speaker
I'm thinking of the, the reels that are being shared of like the girl, she's like vigorously brushing her teeth and then she's like washing her face really aggressively. And then she's like, we have to like tell ourselves just like, so this is not an emergency. We're not being chased by a bear. Yeah.
01:14:07
Speaker
Yeah, I know. i have to catch myself in the moment. Like slow. You are just brushing your freaking teeth. Slow down or like, hey, you're just putting lotion on. We can do it nicely. well and I think that's true for the services we give too. Sometimes we can find ourselves rushing through the movements and facial because it's so second nature and we can all do them with our eyes closed And being able to regulate in the moment and then bring it back to presence when our mind starts to wander a little bit and just slowing that down. It's just such a deeper experience all the way around. Yeah. Yeah. Yeah. it feels totally different when someone's rushing a service versus when they can slow down.
01:14:51
Speaker
i can be a little quick in my services. I've had to for the last couple of years, like chill the hell out. And I think that's where we're all at though, you know, as a whole, especially as we are all healing and paying attention to the nervous system and wanting to come out of hustle mode. We're learning that simply just slowing down is okay. Oh my gosh.
01:15:17
Speaker
It's so necessary. I'm thinking of because now I'm training my apprentice on facials. so I'm doing facials again. Yeah. And I haven't been doing facials for the last couple years. Yeah. And I am a completely different facialist.
01:15:30
Speaker
Now, because ah a couple of me, a couple of years ago, wasn't burnout. And that's why I stopped doing facials because I was in burnout. And I had to just completely pivot. Yeah. It's pretty cool. Yeah. and So the rise of wellness is a real thing, you know, and um it is what people are looking for. And I think it can mean a lot of different things, but I think for the just sake of this conversation, I think it is.
01:15:59
Speaker
creating a safe, relaxed experience for someone. Yeah. And I'm thinking about, um all of the medical estheticians out there, you know, i don't even know if that's like an accepted term or not. That's a little bit variable. It's a little triggering for some, but I am thinking about you, um or, you know, our estheticians who work in a med spa and work with injectors and it's a very like in and out services.
01:16:28
Speaker
And how amazing it can be if you take your services to a little bit deeper level, you know, if you're just doing laser. Okay, well, how can you create a very beautiful, relaxing, deeper treatment with your laser service that you're offering?
01:16:45
Speaker
I definitely agree with that. Even, you know, microneedling. Don't leave the room. While they're numbing, like don't do that. Give them a head massage. Yeah. Get some warm booties. Give them a head massage. There's just ways that we can bring wellness into what we're doing. Yeah. With those medical modalities. Put the LED light on them while they're numbing, which actually helps penetrate that numbing cream even deeper and give them a quick little head massage. Yeah. You know, there's so many things that you could do that makes it unique to you as the service provider and will make help your client.
01:17:18
Speaker
feel loved and safe and treated. yeah Right. And coming back. Yeah. Yeah. So, I mean, it can mean red light panels. It can mean grounding mats and stuff like that. I do think that those things are really important. I think there's, you know, details that we can add in like tea, you know, and just little things like that. But I think overall, as we're moving into wellness, it means that we've got to like keep ourselves in check. Yeah.
01:17:48
Speaker
to and first and foremost and keep the service experience very in check that way yeah absolutely and especially because economically now we know people are spending their money strategically for like who is really making them feel good who's pouring into them yeah they're paying attention and they want that experience at the end of the day absolutely and they will pay for that experience they will pay for that experience yes and Um, authenticity as the new currency. i love that.
Authenticity in Marketing and Client Relations
01:18:21
Speaker
Polished perfection and performance is just losing trust. Human values aligned practitioners are rising. Authenticity in marketing consultations and boundaries. So the cost of trying to sound like everyone else. Authenticity is so important, um, especially as more and more people are looking for skincare services and buying skincare. You know, there is more than enough to go around. And so the more that you can lean into your own authenticity, that just sort of trickles into everything else.
01:18:55
Speaker
It really does help you to attract the right people for you and helps you to retain those people, especially if we offer really great experience to them. And I think to me, the list for what you want to lean into with authenticity is first of all, what is your passion? yeah So important. Like what just makes you really tick um your core values as an esthetician, your skincare philosophies and the experience that you offer. And then just really showing up unapologetically as who you are. And that's what's going to draw the right people in. And I do also feel like the more authentic you can be, the more confident you're going um to be.
01:19:38
Speaker
And you can be more strategic with your marketing. And it's going to allow you to then lean into community over competition because you're like, dude, no one can be me. I am the secret sauce. It gives you that level of confidence to be like, no, me and mine, like I'm okay. I'm good over here because I trust what I'm doing.
01:19:58
Speaker
And so I don't, you know, have any issues with like helping another esthetician. Yes. If that makes sense. such a valid
Impact of Social Media on Mental Health
01:20:06
Speaker
point. Yeah. So that's why we say like these days, authenticity is more of a business strategy. Yeah.
01:20:13
Speaker
It is a currency. Right? Yeah. And it's not performative. And so it's not exhausting when we really are our true selves and we're aligned with who we are at our core, then we're not performing. Then we're not faking it. Then we're not having to be or say or feel a certain way. It just is. We just can be. and they're there And then, like you said, that leads that permission to just do as we want to do.
01:20:41
Speaker
Yeah. that's where the big paycheck lives. It's true. Right? Absolutely. Thank goodness. I know. For real. um So authenticity is a really big one for sure. Yeah.
01:20:52
Speaker
That's going to help us social media. It actually makes social media so much easier. So much easier. And yeah, from pressure to purpose. Yeah. Yeah.
01:21:06
Speaker
Social media, and it's true, is just an industry-wide social fatigue. Absolutely. I think it's a world worldwide human-wide social fatigue. It's not just the industry. No. So many estheticians get caught up in it, though. So oh many. Why? We have conversation weekly. We really do. If not several times a week. Yeah.
01:21:30
Speaker
And it's just, I don't know how, it's got a chokehold on the world. It really does.
01:21:39
Speaker
And it's not an end all be all. It's just one tool. I know you you've heard us say this before. It's just one tool in your toolbox. And if we look at it as just like, okay, it's one way that we can reach and nurture our community and our customers and our clients that we have built in our building, but it is not the end all be all. No.
01:21:59
Speaker
And so shifting from constant output to very intentional presence so important and it's so freeing. I know it has been for me. You know, I don't feel like this slave because there was a point in my career where I did feel like social media was the only way I was a little bit of a slave to it.
01:22:17
Speaker
Even though i like social media so much. I love it I really do. i like a spotlight. And so,
01:22:27
Speaker
and I like to be the center of attention. And so I i know, I know. So it doesn't, Feel, I don't know. It just feels like, um, yeah. Yeah. Anyways, having platforms as communication tools, not validation machines though.
01:22:44
Speaker
And man it's a good one like that is's a good one yeah and managing our energy instead of chasing algorithms. Yeah. Well, and who knows what the algorithm is? Like, I think that's the hardest part of social media. The amount of people who think you have to post every single day to be seen as wild to me. That's actually probably working against you. Yeah, exactly. When you're posting every day so who knows what the algorithm even is? Who knows how it works? It's changing all the time. When you can just nail down being very intentional and having no pressure behind it.
01:23:22
Speaker
i don't know um People put so much emphasis and so much pressure on themselves, you know, for social media. But i know so many estheticians who barely use it at all. And they are booked. They're busy. They're happy.
01:23:35
Speaker
You know, and they really don't have a big presence on social media. So they're probably living their best. I know. i don't have. I know. I mean, I'm blocked from social media most of my day. Yes. And it really is life changing. Yeah. You know, and you're still able to get done what yeah needs to and you want to get done.
01:23:54
Speaker
Right. social media yeah You're running your own SD page. You're running three your accounts. I think I'm running four. Four accounts. Yeah. Not including TikTok.
01:24:05
Speaker
And you're, you can't even on it all day. bitman Nope. There's three hours total. So there's one hour in the morning from eight to nine that I have access. And then i don't, and then I have access from six to 8 PM. Okay.
01:24:20
Speaker
It's really all any of us should have access to. Absolutely. it's Even like less, I would be happier actually with less than that. Yeah. Well, and it's so much more more productive because you can just get done what you want to get done.
01:24:34
Speaker
be very intentional about it and then go about your, the rest of your life. Right. Your social media will perform better if you do that. Actually, if you can just post and then walk away, it's actually so powerful because you're not continuing to like give it energy or be like so attached to, you know, some outcome that you are looking for from that post. And you're just like, here you Bye. plug in the value ah that you want your community to see or know or hear. And then you just live your life. Yes. And that is that validation piece that so many so many people in general are just so tied up into it. Yeah. You know? oh my gosh. It's so horrible. I feel like we're living, people don't realize that we're living in a virtual reality. Yeah. Yeah. We're tied to our phones and it is creating a reality that's not as real as you think it is. Nope.
01:25:30
Speaker
It's very manipulated. So manipulated and crippling yeah and fear-based. And it's not real. It's just not as real as you think it is. No. What's real is always going to be exactly what is right in front of you because you create your own reality.
01:25:50
Speaker
And so I think that's why social media, uh, we've got to be more careful. And I know so many people who are doing everything possible to walk away from it. And my women's therapy group, um, they were telling me about all sorts of different tools that they've used and have heard of. And the Opal app is perfect for me because it completely blocks it. I can choose what's blocked.
01:26:12
Speaker
Um, But so many people are realizing that it's wreaking havoc on their nervous systems. It's making them unhappy. i mean, i literally feel now physically sick.
01:26:25
Speaker
If I get caught up in scrolling, it like it does something to my brain. It makes me sick. It makes my nervous system. i get really stressed. I get a little depressed. Yeah. And so I've been really good about like checking in with myself in the moment being like, oh man, this feels terrible. and that yeah i'm walking it away, you know, and sometimes I will have Opal block it.
01:26:48
Speaker
Yeah. You know, even if I still have time left, I'm like, nope, I'm done. This feels terrible to me. I don't like it. Well, and that's that self-awareness piece that is so important because if you're not even aware of what's happening or how you're feeling in your body yeah and where that energy is coming from, then how can we even like change anything. Yeah.
01:27:07
Speaker
Yeah. I i kind of can't wait for the day that the internet crashes or Instagram goes away. i just missed the 90s. I know. but You had your like Walkman for music. You know, had CDs in the car. That was a whole experience in itself.
01:27:26
Speaker
And I listened to the radio station. Yeah. Delilah. Yeah. She still has a station on iHeartRadio.
01:27:37
Speaker
Oh my gosh. Well, you know, I, I also do have a good relationship with social media yeah and I think you do too. I also don't mind being the spotlight cause that's what I do for work. And so that has never bothered me.
01:27:48
Speaker
I'm not afraid of being judged. I'm not, uh, I don't ever compare myself to other people. Like that does, it's just not a problem for me. i understand that it's a problem for other people and I'm sad about that. i don't understand it. Cause I'm like, i don't know about like what you see is usually not real. yeah that is So I've just learned, um, you know, not to do that. And,
01:28:12
Speaker
So I have a really good relationship with it. I think for me, it is the scrolling, you know, it's, I'm very ADD. And so it's really easy for me to get caught up in that. And that's why I wanted it off my phone. I wanted to get away from it. I wanted to be more present in my life, but I also with my social media, I wanted to be more intentional. Like when I post something, I'm not just posting it to post something. I really have something that I want to say, you know? And so i um ah but I think either way, i think you can have a good relationship with social media and still need to check yourself. And if you have a bad relationship with social media, like you really need to check yourself and understand that it's not reality. It's not real.
01:28:54
Speaker
Um, you can use it for good. You can yeah use it for your business and have it feel really good. you know, consistency can mean twice per week. Oh, like consistency doesn't mean you have to be on there every day. Consistency can mean, You make a post on every Tuesday and Friday and that's consistent. Yeah. And that's great. And you're winning.
01:29:13
Speaker
Yes. But I think because social media is so noisy, it can make it seem like, because that's what you're seeing. And so it's very easy for me to think that, you know, this spa or this esthetician is like so busy and so important because I'm seeing them all the time on on social media. Well, you guys want to know the truth. If you're seeing this all the time on social media, how booked and busy is this person? Really? I don't know.
01:29:35
Speaker
like How do they have time be in the treatment room doing services, selling retail, doing all the rebooking clients, and they're on social media producing content twenty four seven Yeah. It's a little bit telling.
01:29:47
Speaker
Yeah. And I do think I have two things to say. i do think that... um Lost my train of thought. Okay. My second thing I'm going say, I'll come back to the first...
01:30:01
Speaker
I know for a fact that you can reset your algorithm. You can train your social media to see exactly what you want to see on my social media when I go to my For You page. It is nothing but beautiful, majestic cats. And truly, I've got a thing with like Black Panthers and Tigers and Cheetahs and just like wonderful, beautiful quotes and affirmations. Yeah.
01:30:25
Speaker
And I've trained it that way. It hasn't always been that way. Yeah. So it's not triggering. Yeah. I lost my train of thought on what the other thing. It'll come back to me. Well, I think you, I think most people need to take that power back yeah and curate what you're seeing. And it's really easy to do that. Just stop liking stuff that you don't like. And like intentionally search for the things you would like to see. And then your algorithm will beautifully reset and spit out the things that you're actually searching for. yeah Um, I will say though, that I think what I see is a lot of estheticians are actually not creating content. They're just on social media and then it can be debilitating because of who they're perceiving to be successful because of their social media. Yes. And so with social media, I just think like, if you have something important to say or value to bring to your followers and clients, get on there, take action, post it, and then get off of it.
01:31:21
Speaker
Mm-hmm. And don't forget who your audience is. get so annoyed at estheticians talking to other estheticians. They're not going to buy from you. No, like, unless you have...
01:31:32
Speaker
You know, like an e-book that's supportive to estheticians or unless you do a coaching program, like there's some estheticians who do that. And so that's great. But if you don't have that, can you please just talk to your audience?
01:31:45
Speaker
If you're a solo esthetician and you're trying to get clients and onto your table and to buy your products and services, then you need to talk to your client base. Right. Not to other estheticians. Yes. It's wild. Other estheticians
Building Long-Term Client Relationships
01:31:58
Speaker
are not going to be your customer. No. So then I feel like, why are you putting so much time and energy into social media? When, why are you talking to other estheticians to try to make yourself what, or like you want to help other estheticians? Like, I guess that's fine, but then your energy is going to Yeah. Like, ah I don't know. So I have feelings about that. I think
01:32:21
Speaker
It's important that we understand who the audience is and how each of the platforms is different. Like, yeah, you're not probably going to get many new clients from Instagram, but you'll probably get a lot from TikTok because the platform works completely differently, you know? Yeah.
01:32:36
Speaker
ah So i think understanding that going into it can also take a lot of the overwhelm from social media away. Exactly. Who you are, what your message is, who your audience is, and then how each of the platforms actually works.
01:32:50
Speaker
It starts with who you are. yeah You have to know who you are. yeah You have to have some core values and some skincare philosophies and be in your authenticity. And you don't have to show your face either. No. The amount of people that we work with who are like, oh, I'm afraid to show up on social media. I'm like, don't.
01:33:07
Speaker
Yeah. Don't show your face then. Create a kind of portfolio. Show before and afters. Like, there are so many different ways that you can have a presence on social media.
01:33:19
Speaker
And again, like if you aren't seeing anyone else do it the way you're feeling called to do it, that is your answer right now there. yeah And it is a goldmine. Right? You're being called to create something that hasn't been created before. Yeah.
01:33:34
Speaker
Yeah. We could have whole episode about that. I know. I'm like, okay. We probably should. Don't say what you're on. Since the conversation is reoccurring. Yeah. Again, a lot. so Yeah. yeah It's always helpful.
01:33:47
Speaker
i'm Returning to the foundations, communication, professionalism, boundaries, trust, internal and relational stability is the base for strategy. That's my favorite. Energy transfer in the treatment room and detachment as professionalism, not disinterest. So I love the internal and relational stability is the base for strategy because relationships are what this industry is all about.
01:34:12
Speaker
you know, and we build relationships based on those foundations of, you know, how we do our consultations, how we sell the retail. Are we pre-booking our clients? Are we following up? That's why I have a whole four hour class about it. You know, it's like, they're more important than social media. I promise. yeah um They're so important. And that that is also how we're building and nurturing our relationships and your relationships are your success. And I think that a lot of estheticians either don't realize that or they forget that. Right. And, um, and you just can't, you, I've always told people as soon as you greet someone, or as soon as you see someone on your books, your first question should be, how do I develop a long-term relationship with this person?
01:35:00
Speaker
And how can I serve them deeply and continue to serve them before, during, and after the service or their interaction? yeahp That is the stability of your career because otherwise you're always going to be in the new client loop.
01:35:16
Speaker
Right. And thinking that getting new clients in the door is the answer to your problems or the answer to your number in your bank account. It's exhausting. Oh, it's exhausting. Yeah. You know what this is interesting though? That makes me think how much this industry is shifting is i wasn't taught that in school.
01:35:34
Speaker
Those foundational concepts of how you do your consultation, your follow-ups, selling retail, like none of that was covered. It's really only something that I really learned since I've met you.
01:35:50
Speaker
Thank They're really important to me, I think, especially because i try not to put too much emphasis on social media. I want people to put emphasis in the moment, in the personal interactions with our clients and being really comfortable with these foundations because they really are your strategy for success. They are the most important.
01:36:12
Speaker
um So, yeah, I mean... Again, it's a nervous system thing. That's why we suck at it. Yeah. Because it like screams trauma. that kind Because we all have rejection wounds and we don't want to bother people. That's a trauma. anic So there's these things that we go through in our lives, whether it's childhood or in relationships that creates this trauma. Yeah.
01:36:37
Speaker
Well, your nervous system is designed to keep you safe. And so that's why these foundations can feel so uncomfortable. You're like, I don't want to send a follow-up message because I don't want to bother somebody. right I'm like, whoever told you that you were bothering anybody by sending them a message? Like, let's explore that. You know, I like become a therapist. I'm like, when did this happen? Like what relationship taught you that, you know, or The thing with retail sales is like, oh my gosh, I don't want to bother them or I don't want them to say no or how do I convince them to do this? where i feel like they can't afford it. I feel like they can't afford it. I'm like, whose money story is like, why is that up to you? Why are you making that weird assumption? like Right.
01:37:20
Speaker
I don't have the budget for but I'm going to buy it. Yeah, exactly. Tiffany, don't let me forget to buy my Revital Ash. Exactly. That's not in my budget, but I need it. Yes. I'm going to figure it out. Like, that's not up to you to decide why do you think that you know what their budget is. These things are so weird that we do them completely normal. Yeah. And super weird when you really think about it. So feel like that is one of my biggest passions in life because, um, cause these are so integral to your success, but every, everybody struggles with them so much. And so that's why when you can just get to the core of it and understand what's happening, it's easier to start letting that go. then detaching from it. So unfortunately you're attaching these, the outcome of these foundations to your own worth.
01:38:14
Speaker
What in the world Why do we do that? i don't know. It's just a trauma thing. It's just a nervous system thing. It's normal. It's okay. But even saying that out loud, I'm like, that's crazy. Right. but And we all do it. And so once you can just detach and you're, and just like either, either way, totally, totally cool. If you buy, if you don't buy, it makes no difference to me. You know, if you pre-book, if you, if you don't rebook, like totally fine. So the detached energy literally allows people the space and the freedom and the authority to make a decision. When you have so much tension around, I need someone to say yes, because then that makes me whatever and that validates me. And if they say no, then that validates me. yeah and
01:39:00
Speaker
And we're really doing that in our heads without realizing it. And once you can just let that go and you're like, no, I know I'm a bad bitch either way. Like it's fine. And I love you so much. And I can't wait to see you again. Either way. It doesn't matter.
01:39:15
Speaker
That's when you'll start to notice everybody wants to pre-book with you. Everybody wants to buy from you and then some. And they love hearing from you and your follow-up message because you've taken away the energetic attachment because that creates tension and people can feel that. But when you're just chill.
01:39:33
Speaker
Yeah. and you're like, oops. I've done my part ah and I believe in what I do. And I've opened the door and the door is going to remain open no matter what you say.
01:39:44
Speaker
Right? I love you either way. yeah what's It's such a confident energy that is magnetic. m It is. that's the move But it happens every time. I know. It's like let go of something. they text you again. Yes. And we never want to assume anything. yeah Right? Correct.
01:40:07
Speaker
Who knows why they said no it's in the moment. It's so true. And when we can let go of that assumption and then we're usually pleasantly surprised on the road. Yeah. like they circle back around or i don't know, they text back or whatever it is.
01:40:20
Speaker
Yeah, it's true. So. It's important to understand energy transfer and detachment in that way. it's not because you don't care. it's because you're fine either way. yes And being fine either way creates space. Yeah. And that's what people need to feel safe. It's good for their nervous system.
01:40:38
Speaker
Very true. Yeah.
Importance of Boundaries and Personal Values
01:40:40
Speaker
Yeah. so it literally just keeps coming back to that. Yeah. It's. It's actually a nervous system conversation. It really is. Oh my gosh. So we already really talked about the inner work that's required to just hold this shift. It's an inner healing. It's um understanding your nervous system, understanding the energy transfer.
01:41:01
Speaker
And in that way, nervous system regulation is a core professional skill. Yeah. It really affects everything that you do Um, identity shifts. Let's talk about that. Letting go of old roles, release, over giving, fixing and performing, step into leadership, authority and self-trust and redefine professionalism with clarity and softness.
01:41:29
Speaker
Any thoughts? I think it just reiterates this whole conversation as a whole of we're not doing that anymore. Yeah. You know, we're not going to be the pick me girl. We're, we're really just going to firmly and confidently in knowing who we are knowing what we have to offer and doing the best job possible each and every time and staying true to ourselves.
01:42:00
Speaker
And it just feels like freedom. Yeah. Yeah, I agree. Yeah. Not to say that, you know, old patterns don't again resurface. They do and they will.
01:42:13
Speaker
You know, sometimes I think it's a, not a test, but ah the universe asking you, do you really mean it? Yeah. You know, and it can be relationships too that that can resurface for you. That can be sometimes hard to really let go of old rules and old patterns.
01:42:35
Speaker
Who knows what it is?
01:42:38
Speaker
It's not going to say that it's like smooth sailing no matter what. Yeah. And it's just so much, I don't know. It doesn't feel as heavy for me at least. do you agree.
01:42:51
Speaker
I definitely agree. And I feel like I can navigate the future or the unknown no matter what comes my way. yeah Which is like, okay. Yeah. Right. Oh, I definitely agree with that big time. Yeah. Bring it.
01:43:06
Speaker
Yeah. but i just I used to stress yeah about the unknown so much. And that was a nervous system thing. Yes. And a trauma thing. I felt like, oh, and had this need to control and this need to know exactly what was ahead of me. And you know what? When shit goes haywire, then you just realize that.
01:43:24
Speaker
Oh, I did live. You get through it every time. Every time. You know, and the thing is, like, one of my favorite things about Joe Dispenza is he always talks about the generous present moment, you know, and he always says the unknown has never let me down. Yeah.
01:43:38
Speaker
And it's just so true. So I think sometimes the unknown is a gift because you are creating your own reality. And so when something is unknown, it means it's still...
01:43:50
Speaker
workable. Yeah. We can still create outcomes that we're looking for, you know, in best case scenarios, because nothing's decided yet. Something's unknown. And so I've learned to look at that as a gift.
01:44:03
Speaker
Well, and just having this deep belief that there is infinite possibilities, no matter what that comes our way, there's just infinite abundance. There's infinite possibilities. and infinite outcomes, right? It's how we choose to act and be in the moment of when that kind of stuff comes and how we choose to navigate that, that like, you know, shifts which way the outcome's going to you know, it's a little bit of a weird concept. You're like, hmm, I actually asked for this hard thing. I accidentally prayed for it.
01:44:42
Speaker
And here we are. And this is here to serve me. Yeah. And my highest self. Yeah, I agree. I agree wholeheartedly. um So yeah, letting go of their old rules. Like, it's okay to move into being someone new.
01:44:58
Speaker
I think that's the point. Yeah. We're not meant to stay the same forever. be very boring oh my gosh and thank goodness I'm not the same what 10 years ago I gonna say the exact same thing I'm like Jessica 10 years ago honestly love ya but no thank you I honor you and we've moved on from this yeah and it makes me excited for what's to come it's true because it's only gotten better it's true everything Aging is great.
01:45:30
Speaker
Beautiful. I love it so much. Yeah. I love it. Let's actually move to boundaries as a form of care. Boundaries create safety for clients and practitioners. Embodied boundaries instead of reactive ones and consistency as a regulating force. Boundaries are always a big topic of conversation. i think there's opportunity to create boundaries relationships.
01:45:57
Speaker
your own personal inner world in any type of relationship. i mean, it's just your standards. It's your boundaries and, and they don't boundaries aren't meant to be like a harsh, you know, thing boundaries are very kind boundaries allow you to, tend to your own inner world and your own inner peace. And it lets other people know what your boundaries are. And that's so important.
01:46:25
Speaker
um I haven't always been as great about creating boundaries with some people and it's all it has blown up in my face numerous times yeah because I wasn't smart enough to say like here's where the boundary is going to be yeah and um yeah so I think it kind of creates a harder problem down road it really will blow up if you don't create a boundary yeah and I'm sure everybody's been through that. Oh, for sure. Or you've got this built up resentment, you know, you couldn't, you didn't say no to a certain client in the beginning and then your years down the road and you're still bending over backwards for this client that maybe doesn't appreciate you or pay the prices that you're worth, or you're coming in on your day off continuously and you just have this resentment and it's just not a very peaceful relationship.
01:47:15
Speaker
Yeah, you know, absolutely. Yeah. And I think even just your, I mean, as an esthetician, these are my working hours. This is my admin time. This is at least a 30 minute, you know, lunch break. This is, you know, I'm not going to take my work home with me. Or so there's those types of boundaries too, right? They're like you're saying with our clients.
01:47:39
Speaker
And then there's the ones that we have to hold ourselves to as well. Yeah. You know, I'm going to put social media away at 8 p.m. I'm going to wake up at 5 because I need to do this in the morning and that's really important for me. And so when you really think about it the boundaries are protection for you and your inner world and your peace and they exist all throughout your life. Oh, yeah. in every single area. Yeah. It's a form of self-discipline, but I like your...
01:48:09
Speaker
philosophy on self-discipline much better as self-devotion. Yeah. Yeah. It doesn't seem as rigid. It's more feminine. Yeah. Yeah. It's a lot more feminine.
01:48:21
Speaker
Yeah.
01:48:24
Speaker
Boundaries are key. They really are key. And I will say, I'm thinking like, I've never regretted holding my boundary when I have. True. Even if it's been a hard conversation and it was really hard for me to hold that line. I've never regretted it. And it's usually, it's actually always worked out better than i expected it to. Yeah. Right.
01:48:47
Speaker
Yeah. But I, you know, I think even boundaries with friends, I mean, I always tell people, I'm like, gosh, I don't even text Tiffany late at night. And if I do, i don't expect an answer until later, but I usually will even with you use my send later. Yeah.
01:49:03
Speaker
And try to just respect, you know, your personal time, your time with your family So I think even those boundaries with friends, I've really noticed in my own life that I love.
01:49:15
Speaker
i think the reason why have such great relationships with my girlfriends is because we all have amazing boundaries and that creates amazing respect for each other. Well, and I think we have amazing self-respect.
01:49:27
Speaker
Yeah. And that reflects on how we treat our relationships. Exactly. Right? It's true. Yeah. It's true. so We know what we would tolerate and what we won't. And therefore, we can see that as that mirror like, oh, you know, we're just very aware of like maybe not texting at, you know, at five in the morning, even though we have something important to say. Yeah. 11 o'clock at night. Mm-hmm. You know. Yep.
01:49:52
Speaker
Yeah. Yeah. So boundaries are key. Integrity, alignment, and energetic coherence. So alignment between our values, actions, and energy. Misalignment shows up as fatigue, resentment, or stagnation. And small realignments will restore momentum.
01:50:10
Speaker
That's really good. So alignment between values, actions, and energy. Um, that's a core values thing. Just making sure that you're always aligned, that you know what your values are. Usually most of us have like three of them. Um, and sometimes that's words, right? Sometimes that's like honesty. Yeah.
01:50:29
Speaker
Blah, blah, blah. For me, my value system is a lot more, like one of my words is definitely freedom. Don't get me wrong. However, like my number one value in my life is my spirituality. yeah you know And then it's me and my own inner world. And then it is living in my purpose. And so, you know, and I think that knowing those types of values, which can be like, we talk all the time about like, okay, well, your beliefs are number one, whether or not that is God, the universe, whatever.
01:51:03
Speaker
And then your next value is you. Then your next value is your family. Then your next value is your career. Right. So I'm also, when I, so when I talk about values, I'm actually talking about both. Yes.
01:51:16
Speaker
You know, for me, it's like freedom and peace. It's all I want. So those are like my words, but that's, you know, it's a little bit different, even though, yes, they they work together.
01:51:28
Speaker
So when you're really clear on what that is, that makes decisions so much easier, right? It makes acting in alignment all of your, it it helps you with your energy alignment, with the actions that you take, with the, you know, problems or the situations that you're faced with. When you know that about yourself and you're so solid with those things, then as soon as something comes up, it's going to be really easy to navigate when you really know what your values are and you're acting in alignment with that. And I definitely have noticed that when we are acting out of alignment, we are more um tired, more anxious, and there's like attention problems.
01:52:09
Speaker
Or things can get very stagnant, like things just aren't maybe moving the way that they normally would. yeah And so i think if you ever get yourself into a position where you are kind of feeling like that, you probably need to check in on your alignment. Yes. 100%. Yeah. Yeah.
01:52:27
Speaker
yeah and don't even have anything to add. Okay. Well, that was beautiful. Being in community without losing yourself. Well, I think we kind of talked about that. Yeah. I mean, it it so just to revisit that conversation, i think another aspect of finding your community is to watch your overgiving too and just make sure that there's a lot of like 50-50. That's a good point. Yeah. Win-win situation. Yes, absolutely. Yeah. Yeah. That is a good point. And we talked about having discernment with who you're collaborating with and who your community is. Yeah, absolutely. Definitely.
01:53:07
Speaker
And maintaining your identity while raising together. yes Yeah. Right. Not losing yourself in in the community or in the midst of it. Yeah. Which can be easy to do. Yeah. You know, if you are someone who isn't. But that's that's also like where your authenticity and confidence has to come into play. I'm thinking of certain people that are a little bit shapeshifter-ish. Yeah. You know?
01:53:32
Speaker
And I think they have a lack of. Uh, self-identity. I, so I was that way for years. Interesting. Yeah. Like my whole life. I had been that way too. Oh my gosh. I was like, you tell me who you need me to be. And I was just molding myself over and over and over for so many years.
01:53:51
Speaker
And it hasn't been until the last, um, don't know, nine years, especially since I moved home to Idaho, I started to get away from that. But I would say even just for the last six months. I know who I am. Like, and I choose me and I'm not going to like put my masks on anymore. Try to like mold myself to anybody else. You can mold to me. Yeah. You can mold to me if that's what you're going to do. so I have a lot of empathy for people who do that. That's why I can see like, yes, losing yourself in community is easy to do because I did it my whole
01:54:28
Speaker
life, every relationship, all my friendships and my family and my, you know, marriage and all of my interpersonal relationships. This is the first time that, well, you know, cause you've gone through all this with me that I'm just like, no, no, I'm done. Yep.
01:54:47
Speaker
And which again, like that shedding really from, I mean, the collective last nine years, it wasn't just last year. But truly, like, yeah, I don't know. It's really cool. Yeah. I can identify with that, too, though. In my early 20s, like, late teens, early I a lot like that.
01:55:07
Speaker
Because I didn't know who I was, and I i felt so yeah embarrassed that I didn't know what I was doing with my life. I didn't really have a core. group of people, you know, had Ryan and I had my family, but I didn't have like this core friend group. And so, yeah, it was a little bit bouncy.
01:55:25
Speaker
I didn't even know what my favorite color was. Same. I'm like, whatever your favorite color is, that's what my favorite color is. Same. I didn't know what my favorite food was. What favorite music was. Music, hobbies, like none of that. I just molded myself to whatever. I was just like, everything. was so surface. Like, I like everything. Yeah. Yeah.
01:55:45
Speaker
And now I'm like, nope, this is who I am. It's what I like to do. this is who I am. This is how I like to spend my day. These are my favorite colors. This is the music I listen to. This is my my passions. This is my hobbies. Thank goodness we found ourselves.
01:56:00
Speaker
It's not even really as much about finding the community as finding ourselves. It is true. Well, I mean, and two to the point here is like, if you really know who you are you're not going to get lost in other people. Yeah, exactly.
01:56:13
Speaker
Which again, just is how we started off this conversation. Like you have to come home to yourself. Like this is why we're being called to come home to ourselves is so that we don't lose ourselves in our community, in our business, in our relationships so that we can serve people deeper, but so that we can just stay in tune to ourselves so we can have the discernment. We can have the intuition. We can, um you know, have the better boundaries and we can also stop getting burnt out yeah I mean, it's hella easy to get burned out when you don't know who the frick you are. yeah No
Shift Towards Authenticity in the Industry
01:56:48
Speaker
problem.
01:56:48
Speaker
No, no wonder. Right. And no judgment to it. That's why having this conversation is so important. Right. then
01:57:02
Speaker
Juicy. So juicy. My new favorite word. I know, right? ah hey Juicy. So the future of aesthetics is just steadier. i think it's more about being, it's not about forcing or performing. It's just a very healing. It's about alignment. It's about being in your purpose and knowing who you are and what your values are and what you bring to the table. And then the confidence that you're going have from that, you know, and your presence and being regulated and
01:57:38
Speaker
It's beautiful. And I think that we have just really been waiting for this without knowing it. I think we've been preparing for it and actually without knowing it the last several years.
01:57:51
Speaker
I think, I feel that way that we've been in preparation, that all of the life events and things that have happened in our business are really setting us up, have set us up for this, you know, to be prepared to hold it and accept it and,
01:58:07
Speaker
you know um play the long game. you know Which is the point. yeah In your career. yeah you know i think there are so many estheticians that are so frustrated that they haven't like reached this i don't know this perceived expectation or level of success that they think they need to be at.
01:58:35
Speaker
And I'm just like, oh you know, were almost wasn't built in a day and there's no such thing as an overnight success. No. And if we want this to be sustainable and if we want to have a lifelong career and if we want to build a legacy and if we want to, you know, have something to leave our future generations, then we got to play the long game and we got to trust the process. And we have to do this in our work for it to sustain. And this is...
01:59:07
Speaker
I mean, truly why we started Beyond Aesthetics is for like the inner work, yeah you know, because it really, our industry and our careers go hand in hand with our our inner world, our inner healing, our mindset, our nervous systems, our growth, like that personal spiritual growth translates into your career. Absolutely.
01:59:33
Speaker
Absolutely.
Gratitude and Opportunities for Growth
01:59:35
Speaker
demeanor for so many different reasons too because we're working with other people yeah because relationships are the stability yeah you know of our career yes so they're the foundation can't be a dick i was gonna say asshole but yeah either one whatever you're fancy and that yeah That energy you put out, good or bad, is going to come back to you in some form or positive or negative or however you want to look at it. yeah
02:00:10
Speaker
You know, it's on a loop. It's like a boomerang. Yeah. Yeah. Yeah. So heal yourself. Be a good human.
02:00:23
Speaker
You know, be and act in work and work in service. and
02:00:33
Speaker
trust trust so much trust yeah and faith so much trust and so much faith um there's more than enough to go around your clients are looking for you oh yeah they're praying for you and in my my prayers every day i pray that the clients that are looking and needing and wanting what I have to offer will'll find me or I'll find them you know that's like a daily prayer on my heart And I pray that for everybody else we work with too in the industry as a whole. If you, to go back to that $30 billion dollars piece of the industry, if you were to like create this pie of that $30 billion dollars and all of the estheticians in the world, there would still be excess amount. I really don't think we can wrap our head around how far $30 billion dollars go.
02:01:26
Speaker
Right? Yes. Everybody got this perfectly... you know, wedge of the pie. There would, we, I don't think we could even spend that money in our lifetime. Yeah, that's true. Right? Mm-hmm. I would love to try. I'd have a yacht and a jet. We'd be on vacation at least every other week. We'd be broadcasting from the, you know, front of the yacht.
02:01:53
Speaker
Yes. From the Caribbean. yeah But if we look at it that way, it's like, okay, that is such a massive a amount And there would still be leftover. Yeah. And it's still growing. And it's still growing. Yeah. the growth projection is wild too. Yes.
02:02:11
Speaker
So. Yeah. Trust. So much trust.
02:02:17
Speaker
I love this industry. I love it with my whole heart and then some. And I'm so grateful that I get to be a part of it. Me too. I'm so grateful. It feels like a miracle in some ways. I'm like, man.
02:02:30
Speaker
Yes, I chose this path. And at the time when I chose this path, i had no idea yeah that it would lead to this. Even you and I sitting on this couch having this conversation yeah with this community we've built.
02:02:42
Speaker
I mean, pinch me. Yeah, I agree. feel very lucky. i do too. There's just so much opportunity on so many different levels in this industry. It's the best decision i've ever made in my life.
02:02:53
Speaker
Same. <unk> my but
02:02:59
Speaker
Thank goodness. I know. Do you imagine if you were still married? To him? well yeah. Hell no. Hell home Thank the heavens. I know. That dissolved when it did Yeah. My career and my divorce. Two best decisions of my life. But we are grateful for our community.
02:03:18
Speaker
So grateful for you.
02:03:21
Speaker
Yeah. ah we are grateful for our communities we grateful for you so grateful that you're here with us and having this conversation and listening in and we see you and we feel you and we love you and like we're here for you this is what we're here for this is what fuels us and our passion is to be able to show up for for you and support you wherever you're at in your aesthetics journey and yeah and just invite you in to rise with us and to like
02:03:55
Speaker
We truly feel like we're just holding hands and we get to bring everybody with us. Yeah, absolutely. And we have some fun things going on. you We do. Coming up, I feel like we're on the precipice of ah a pretty big growth spurt, I would say. feel like we're kind of in like a resting phase, if you will. Yes, that's a great way to describe it. Yeah, we'll have a membership soon.
02:04:25
Speaker
Like so soon, like probably next month soon. Yeah. Yeah. That's going to be really exciting. That's definitely been the goal all along. So we're excited about that. We are representing at the industry event in Boise.
02:04:41
Speaker
So exciting. I have such bad FOMO. I won't be there. I'll be there in spirit. Yeah.
Dealing with Imposter Syndrome
02:04:47
Speaker
You are giving a presentation. You're a keynote speaker. yeah And so you get to represent our industry and Beyond Aesthetics. And yeah.
02:04:57
Speaker
Yep. We're providing swag bags. They're so cute. And we're selling them after. We'll have them for sale. They will be available for sale after the event. They're really cool. Tiffany did a fantastic job designing them. Yeah. And we're really excited about them. Yeah. um But you can get, they're free at the event.
02:05:19
Speaker
Mm-hmm. You can get a free swag bag full of swag. Yeah. At the event. too Yeah. You got to buy a ticket. Yeah. I would imagine tickets are almost sold out. Excuse me, sold out. Yep. So to get a ticket for that, you can go to MedSpaMentorApp.com. Yep. So Marty's business is the one who is, Marty's one putting everything together and there's a lot going on. So look into that, go to that website. I think it's worth flying in for. Oh, hell yeah. Especially if you're feeling a little bit alone or you're just like looking for some inspiration, it's worth a ticket and a getaway. i mean, if you're a business owner, you can write that off anyways. hey Yes. Heck yeah.
02:06:00
Speaker
And the swag bags are really good. The presenters are really good. i believe, i mean, it's like food and wine. It's catered. It's a whole thing. Yeah, it's a really bougie deal. And it's at, where is it at? It's at the Riverside Hotel in Boise. Yeah, so you could fly in stay there where the event is at. It's a beautiful hotel. and you can come meet Jess.
02:06:23
Speaker
Like literally... I would fly it just for that. That's because you're my best friend. Well, but I would. No, no, no, no, no. Literally, if I didn't know you, but I only knew you from afar, I'd be like, hell yeah. Oh, that's really good for you. I'm coming here to meet you.
02:06:40
Speaker
i have a little imposter syndrome lately. i think it's fair. Yeah. We've talked about that. i have too. think what we're being called to how we're being called to rise, it's just new.
02:06:53
Speaker
in a way that we haven't done before. yeah So therefore those feelings of imposter syndrome are flaring a little bit. yeah You know? Yeah. I feel good about it. Like even with the imposter syndrome, love to just act and do it anyways. Exactly. There's zero stress about me giving a presentation in front of a hundred people that I've never like had this conversation with, you know? That's how not the imposter syndrome for you. I love talking in front of people. That's not an issue for me at all It's a little bit like, wow, how did we become leaders in this conversation? i don' I'm not sure how that happened because I like taught a class or... You know, i don't know because we've been having these conversations leading up to the shift in the energy in the industry. And then it just seems like all of a sudden it was like, let me pay your way to come talk to my team about this and then come be the headliner at, you know, this thing. And I think it's just going to continue to get better, which is really exciting. But it is. i was like, I didn't know i signed up to be the leader of this, but I'll take it.
02:07:51
Speaker
You've positioned yourself that way. I'll take it. From the get-go. I'm not surprised at all. Not even a little bit because you have positioned your way yourself this way as a leader. We both have.
02:08:04
Speaker
And i think you felt the fear and you've done it anyways. Yeah. Right. Yeah. Well, I think what has been so interesting about me or for me, like, I don't know, you know this about me. i don't know how to not see you at a soul and childhood level. I just do that with people very naturally. I don't know where that comes from. And so in the industry, it's really interesting because wherever you're being held up in whatever situation i can probably help you figure out what that is because it comes from something inside of you Yeah. could be something from your childhood it could be relationship based and that's when i started tying this whole conversation together i'm like oh
02:08:48
Speaker
your issues with these things, that's because of this, like, it's just a little bit deeper. And I think that that's where, you know, when I started teaching like the retail class, people were like, Oh, and then I took it a level deeper with like actually your nervous system and energy exchange and, you know, practicing detachment and all of these things and having those deeper conversations. So I felt really blessed that I have that thing about me that I can just see,
02:09:15
Speaker
things and understand them on a deeper level because, you know, so I do feel like that's kind of helped me position myself this way is because that's just a weird natural gift that i have. So I can, i I can help you identify what this is so that we can rise.
02:09:32
Speaker
That's all you and I connected so well, truly. And why we are here today is because you're like, hmm. Oh, it's your childhood. I'm like, tell me about this. Yeah. Well, and you can hold safe space. You're always such a safe person, no matter what.
02:09:48
Speaker
and And, like you said, you can't not go there with people and it's a gift and you're using that gift so powerfully and you're not afraid of that gift.
02:09:58
Speaker
You're like working with that gift. yeah
Trust and Authenticity in Professional Relationships
02:10:00
Speaker
You're not questioning it. No, you know? Yeah. I'm really, really glad you brought up imposter syndrome though. Cause every time you or I share something vulnerable,
02:10:10
Speaker
it's so always surprising, right? i' Like you suffer from imposter syndrome. Are you freaking kidding me? Like, and yeah, you know, I'm really glad you brought that up because does still feel vulnerable to share a little bit. Yeah. And it is what it is. And when we can talk about it and shed light on it, just like we have this whole conversation, it's like, oh yeah, it's not so bad. Yeah. But it gives I, it's such a permission slip for estheticians to not deny or shy away from certain feelings that are coming up for them. Yes.
02:10:47
Speaker
And it's just so much less shame to know that other people we admire go through the same things. Like you are just as human as can be. And it's normal and it's real and it's okay. Okay.
02:11:01
Speaker
So let's talk about it. Yeah. I'm just, this is something too that I'm just not doing anymore is surface level bullshit. You know, you know, yeah. I'm experiencing that a little bit in the little community that I've started here with beauty professionals. And it's just like, I can feel that there's stuff under the surface, but everybody's afraid to say I don't even know, i don't even know how to dive deeper into that. You know, think it just might take some time. Yes.
02:11:29
Speaker
It takes time. Yeah. It does take time. You know, in my women's therapy group, um it's kind of the same thing. The first couple times that we got together, you could tell that there just wasn't enough safety there. yeah Like, even with our therapist who knows all these things, and he's, like, trying to get us to say certain things because he knows that we're all connected on these things. Yeah. It still wasn't until this last time that we got together that someone was finally like, sex, let's talk about it. Ah. know, and you're like, let's do. And then just dove into it and he finally was like see you know i think it just with women especially safety takes time it does trust takes time safety and trust just take time yeah and so and I think that's okay too right because we have to be using our discernment to know like can I share is this really is this a safe space that is just go what I share is going to stay here yeah I agree for sure so I think it will just take time yeah
02:12:28
Speaker
Absolutely. And it will just take one of you being like, hey let's talk about this. Yeah. And then you'll just, see it's like a waterfall. Yeah. Yeah. Takes one person to be brave. Yes. It really does. It's just like one person like, hey, I don't want to have sex with my husband anymore. Yeah. No, but it's just like those taboo things. Yeah. But I'm like, why are they taboo? Right. They're all going through it. Or like, hey, I have imposter syndrome or, hey, I need help filling my books or, hey, social media is really stressing me out. It's,
02:12:59
Speaker
Can we talk about like, let's talk about it. And I think that's what I love about our coaching business and our mastermind group so much is just like, you guys, we're all going through this. yeah We've all been there. we all go through it. And it is just, it's life. It's our profession. It's being a woman. It's, you know, and we've got to come together on that and support each other through it and be safe for other people. You know, don't be gossipy.
02:13:27
Speaker
yes think that's a huge one women can tend to gossip a little bit don't yeah just stop just don't do it it makes you look so hor like just stop being gossipy if you haven't read the four agreements i highly recommend it it'll be life-changing it's such simple concepts yeah and it's so easy to anchor back into if you feel pulled into the gossip or the assumption or you know my anything else Yeah, or if you go to, like, start gossiping yourself. Yeah. You know that that's kind of an issue that you have. Yeah. You know, bring some awareness to it because it's never it's never good. Your reputation, I think, especially
Personal Branding and Community Engagement
02:14:07
Speaker
in this industry, like, it is so important. Yeah. It's so important. And so, yeah, don't go don't gossip. No.
02:14:16
Speaker
And it makes you feel yucky. Mm-hmm. You know? Yeah. It's just, it's not high vibe. It's not high vibe. Yeah, we want high vibrations only. So true. Really? Yeah.
02:14:31
Speaker
Do we have anything else going on No, we'll have our membership up soon, which is really exciting. And I think that's that's really about it. We did a photo shoot this morning for a really special piece of the membership that I'm dying over.
02:14:50
Speaker
I can't wait to share it. It's so good. Do you want to go on my hint? I don't know what to hint without giving me away. I can't wait to get back to my hotel room tonight. And change into We'll give you that.
02:15:04
Speaker
Here's your hint. It's so soft. You did a great job. I'm really, really excited about it. Yeah. And I know our community is going to die. Yeah. Yeah. Yeah. It's exciting. Yeah.
02:15:18
Speaker
um Do you want to tell everyone where they can find us? Yep. You can find us on all social media channels. Yeah. TikTok and Instagram at the beyond aesthetics.
02:15:29
Speaker
We have an email address. Yeah. Should you feel called to email us or any reason. Please do. Hello at the beyond aesthetic or hello at beyond aesthetics coaching.com. Um, I am on Instagram and TikTok at just guides Estes.
02:15:49
Speaker
Can we talk about your handle? that you upgraded. I'm obsessed. Thank you. I don't think I told you that yet. And I've meant to tell you that. Thanks. It really was like the right shift. I know that was chat GPT. I don't think so though. I mean, I don't think so either. just why i felt a need to do that. I don't remember where that came from when I did it but, um something inside of me knew that it needed to be different for some reason.
02:16:22
Speaker
And there was a lot of options that I sifted through. and then I kind of just landed on one that I felt like, ah you know, it encompassed what I do. i didn't, so i think it's more so the coach versus guide aspect of me that I love being a coach. Like ever I love our coaching business, but I also just want to I want people to think of me also just as a guide. Like I'm here to love you and help guide you and hold your hand through whatever it is in this industry that you're trying to accomplish or whatever you're going through and elevating the industry and just being a guide through that versus being coach, if you will. Guide feel our coach feels,
02:17:10
Speaker
i don't know more approachable Yes. And that's what I was looking for. Absolutely. um I think I don't, I think I can be intimidating sometime cause I'm like, you're gorgeous, very confident and very confident. And so I did kind of feel like I want something that's more subtle. I want people to know like you really, and anyone who really knows me on a personal level knows you can come to me at any moment, at any time with anything and i love you i have so much grace for you i understand you I see you i want to help you you're the safest person I know and I hope I'm a very safe person i can think of a couple people that would disagree and but more power to you yeah but anyone who really knows me I think knows that about me and so I felt like when I'm putting an image out there I wanted people to feel that a little bit more yeah You know, I see that.
02:18:08
Speaker
Yeah. I love it. It's cute though. It's so cute. I think it was, a I was like, okay. It was the right move. Yeah. Yeah. I really love it. And then I changed my business name to Awakened Beauty Collective. Yeah. Versus like Aspire Beauty Collective because Aspire means you're trying to be something. Yeah.
02:18:27
Speaker
But I was like, no, we're waking up but but It's true. no, we're waking up. Again. And we're not alone-ish. Shifting into deeper alignment. Yes. It was in alignment, your handle before, and your your business name at the time. And then shifting into where...
02:18:45
Speaker
you know, you're growing into who you now, what the industry looking for, where the industry is going. It is deep. It is spiritual, yeah you know? And so we want to be awakened to why we do the things that we do. Why do we feel the way we feel? We want to wake up to our own nervous system and the experience that we're creating. It's like, you know, let's have an awakening in this. Let's.
02:19:08
Speaker
And so. yeah Yeah. I love that. I did that. I love that you did that too. Even though I'm not on social media as much, but I'm happier. Yeah. So that's why I feel like when I say something, like if I'm putting a video on social media on that page, it's important. You should listen. Exactly. Because I'm not just recording because I feel like I need to post because I don't. I usually will literally, I'll have a really important thought or experience that I want to share and then I'll record it. And then post it when I'm available for social media. And so I mean, literally pay attention because i'm not just recording it because I feel like I need to post something. I actually was like, oh, people need to hear what I have, you know, what this thought is right now.
02:19:56
Speaker
And I know because I pay attention as well. Your content, since you've made that shift, has performed great. so much better. Well, that's also because I don't post every day. Well, that too. I'm like, you guys don't post every day. Your social media on Instagram, it needs to cycle. Yes. And so if you just continue to post and post and post, like if you look at anyone's social media and you watch them post back to back, you know, you've got like 900 views in a couple hours on this one and like five ah on the one that you post right after. Yeah. And so you have to really, or vice versa sometimes too. so you, you kind of want to let your content cycle. That's why I'm like, I don't know, twice a week feels great. Perfect. Because it's not about the lights. It's like, it's letting it cycle so that people hear your message or people read your posts and they can, you know, gain something from it. And you're not just like continuing to bombard people. Well, and only coming when you have valuable things to share, you know? Yeah.
02:20:54
Speaker
Yeah. All right. You can find me on all the socials at Sweet Cheeks University. um And going back to the email part or the DM part, if you have an episode that you would like us or a topic for an episode you'd like us to talk about, please reach out. We would love to. I mean, we'd love to hear from you regardless. We love connecting with our listener. But if there is something that is on your heart that you would like to know more about, send us an email or shoot us a DM.
02:21:24
Speaker
We would love to hear from you. Yeah. And we'd love to bring that conversation here for this community. And then we would also love and appreciate a rating and review for the show. It really does help us, you know, reach a wider audience and help us serve this aesthetics industry deeper and better. And so, yeah.
02:21:47
Speaker
And we have some giveaways. Yeah. And now, yep, so now we've got some giveaways. So if you leave reviews, we got stuff. Yes.
02:22:00
Speaker
I'm really excited for this. bit Me too. We need to do a giveaway. We haven't done one. Have we done one yet? and No, because last time we tried, we got one review. Oh.
02:22:13
Speaker
That's right. Yeah. So I mean, I did give her something because I knew her, but yeah, I feel like what is this the last week of February. So for anyone who leaves us a review for this month, then we'll do a giveaway at the end of the month.
02:22:29
Speaker
and We do that. Well, it is the end of the month. Oh, yeah, because this won't go out till next week. So we'll do a giveaway for March. Yeah, let's do the whole month of March. So everybody who leaves a review, like a written review, yeah then we'll enter you into the giveaway. And we've got some goods. Real good goods. Jess always has goods. because he good I was going to say, too, you like I can just throw some other cool stuff. Yeah, we've got skincare. We've got We've probably got some coffee cards.
02:22:57
Speaker
Most likely. else Who knows? Who knows? All right. Well, we love you guys. Thank you for being here. And we'll see you on the next episode. Have pretty dreams. Bye. Bye.