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Calm Is the New Success
172 Plays19 days ago
In this episode, we’re joined by Carly Kenyon owner of CK Skin, a skin and laser clinic she built from the ground up—starting with zero clients in her spare room to now leading a full team.But this conversation isn’t just about what she’s built, it’s about how she feels while holding it.
After navigating burnout in the midst of growing her business and raising a family, Carly found herself on a path of rebuilding from the inside out—shifting her nervous system, her capacity, and her definition of success.
Today, she shares what it looks like to become the calmest and most successful version of yourself—and why that matters more than anything you’re building externally.
We dive into:
- The reality of burnout in the beauty industry
- What “feeling safe in your body” actually means
- How your nervous system impacts your business, clients, and leadership
- Letting go of hustle and creating structure that actually supports you
- Redefining success in a way that feels sustainable, grounded, and aligned
If you’ve ever felt overwhelmed, overextended, or disconnected while building your business… this episode will bring you back to what actually matters.
Because success doesn’t have to feel chaotic.
It can feel calm.
Find Carly on Instagram @carly_francescauk
Connect with us!
Instagram and Tik Tok @Thebeyondesthetics
Tiff: @sweetcheeksuniversity Jess:@jessguidesesthies
You're invited to our Google To Booked for Estheticians Class 5/18/26 https://www.sweetcheeksuniversity.com/offers/PNgJZkzh
Join the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1
Email us! hello@thebeyondestheticscoaching.com
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Transcript
Introduction to Carly and Her Clinic
00:01:21
Speaker
Welcome to the be beyond aesthetics podcast. We are so thrilled that you are here and tuning in. I am your host, Tiffany or, and we are here with my beautiful cohost, Jessica Peterson and our very special guest Carly today. Carly is the founder of a thriving skin and laser clinic in Cheltenham, England.
00:01:44
Speaker
England, just so that lands, she's coming to us all the way from England, leading a team of eight after starting her business solo from her spare room. After years of building and scaling her clinic, Carly experienced firsthand the pressure and burnout that can come with building a business. which led her to completely rethink how she approaches both business and life.
00:02:08
Speaker
She now focuses on helping estheticians and business owners grow profitable, fully booked clinics without sacrificing their wellbeing, combining proven business strategy,
00:02:20
Speaker
with a strong emphasis on nervous system regulation, balance, and sustainable success. Through her work, Carly is passionate about helping women create businesses that not only look successful on the outside, but feel calm, aligned, and fulfilling behind the scenes. Welcome,
Carly's Morning Routine
00:02:38
Speaker
Carly. We are so happy you're here and so excited to hear your story and get to know you better in everything that you do and have done.
00:02:48
Speaker
Oh, well, thank you for having me. Okay, so Carly, we love to start with just some fun questions to ground ourselves as humans before we get into deeper conversation. So the first question that we have for you is what is your morning beverage or what is your go-to way to caffeinate?
00:03:07
Speaker
I actually reduce my caffeine caffeine drastically. So I always start with water and electrolytes in the morning. I love that. Do you drink caffeine at all? I have two maximum a day now, maybe a matcha. But yeah.
00:03:26
Speaker
Love it. I love to hear that. What is your current favorite skincare product that you could share with us? The Illumiance AGE by Illumi AMD is totally focused on oxidative aging. So everything I need.
00:03:41
Speaker
Love that. Love to do that. What is your current guilty pleasure?
00:03:50
Speaker
Bridgerton. Do you watch it? I love it. Yes. I love it. What season are they on right now? Well... I don't even know.
00:04:02
Speaker
I think it was like three or four. It was Benedict. That's all I know. Okay. Yeah. I only watched the first one. i loved it. And I purposely have not watched it anymore because it's so good. It's just one of those shows you just get so sucked in. So I love to hear that. It really is so good. And they're books. Yeah.
00:04:25
Speaker
I did not know that. Yes. Bridgerton is actually a book series. ah Yeah. anyway But it would be a really good one to read. Yeah. yeah Stop me reading business books all the time. Yes.
Mindset and Personal Growth
00:04:36
Speaker
this thing It's always such a fun balance. Do you have a favorite like business or personal development type book that you would like to share?
00:04:45
Speaker
i i'm I love the Nor Hibbert books. I don't know if you've read any of hers. She's also British. And I'm actually reading the Mel Robbins book at the moment, Let Them Theory.
00:04:57
Speaker
So I'm between the two of those at the moment. Yeah. But Nor Hibbert's all about manifestation. Okay. Manifestation coach. So really love that. That's awesome. Very good. Are you liking the Let Them Theory?
00:05:12
Speaker
Love it. yeah ca in Came into good use this morning when my eight-year-old refused to do her homework. i Let them get into trouble at school. Bad parenting. No, but no, it's it's really good. It's just a different take and it's very refreshing.
00:05:30
Speaker
and Yeah, so. I think refreshing is a really good way to put that. I love it. Okay. um I really love this question for you. Do you have a morning routine or do you enjoy slow mornings or is it like a little bit of a combination of both for you?
00:05:49
Speaker
A combination because i i love the idea of a slow morning, but also I... My human design doesn't mean that I can do that so much. And also I have two young girls. So although it's not necessarily slow, I would say it's quite calm. So there are certain non-negotiables I've put into place that I've learned over the years that I need to do to create the best of the morning. So I always start my visualizations. I get morning sunlight and i ground.
00:06:18
Speaker
if I can like weather permitting it rains a lot here and hydration protein breakfast and I actually don't check my phone until minimum 8am and I would check it later if I could but clinic opens at 8 30 so I need to be checking it by then really but they are some non-negotiables but otherwise I would try and have a slowish morning I love that they too in detail I do too, especially the not checking your phone. I wish that that was something I could beat into people and just put it away. Keep it away. there's There's literally nothing there for you that is an emergency right now, most likely. And it sets the tone of your day, doesn't it? Like what you can consume then straight away on Instagram consumes your direction of the I really think that.
00:07:07
Speaker
Yes. So much. Thank you for sharing that. What is one non-negotiable in your daily life?
00:07:18
Speaker
A positive mindset. We just love you already. here so Yes. gratitude You know, gratitude, lucky girl syndrome, that sort of a mindset. Oh my gosh, yes.
00:07:31
Speaker
Yes. It makes such a difference when you just live your life from that that viewpoint and that mindset. And it's just very inspiring to hear. Yes, very much so. What is a belief in the industry or otherwise that you have outgrown?
00:07:52
Speaker
i would say that burnout is like this badge of honor. because so much of the industry is sort of comparing to others as well. And if there'd be one thing I could say to all these sort of younger girls starting out that I coach, and they're so into comparing themselves to everyone. And actually there's room for everyone.
00:08:15
Speaker
I've had it so many times when someone's like, so is this size opened up just down the road for you. i'm like, that's great. That's good. There's room for everyone. So it's not like taking away that competition. Yes.
00:08:26
Speaker
Yes. That's one of our main pillars as well as community over competition. Her success is my success. Like there's definitely more than enough room for everyone. So
Carly's Business Journey
00:08:36
Speaker
I think the more of us who talk about that and put that out there, the more we can help the industry as a whole, especially the younger estheticians, as you mentioned, for sure.
00:08:47
Speaker
Okay, I'm excited for your answer for the next question. What regulates you the fastest when you feel overwhelmed? So I learned this late last year and I now set reminders on my phone to do it through the day. I put one hand on my heart, one hand on my stomach and clothe my eyes and I say, I feel, i need and then set my intention.
00:09:12
Speaker
So it could be as simple as I feel hungry, i need food. Or it could I feel quite overwhelmed right now. I need to go for a walk, have a breather, like step out of clinic or, you know, is it's just resetting. But that really, really helps me close my eyes and like grounding myself to my body, thinking about how I'm actually feeling and what I need to do to move through that. Yeah.
00:09:38
Speaker
Wow. I'm going to utilize that. I learned that from a coach and it's so, so helpful. Yeah. It's a really perfect. Thank you for sharing that as well. Okay. One last question. What does alignment mean to you in one sentence?
00:09:55
Speaker
Feeling authentic in myself. I come in my truest self. Very good. Great answer. Love that. Okay. Okay.
00:10:08
Speaker
Okay, Harley, let's get into your journey and your origin story. So if you wanna walk us through like what originally drew you into aesthetics from the get go and then be the beauty industry as a whole?
00:10:20
Speaker
Okay, so I was originally, well, I suppose I still am, a dental hygienist and was working in clinic and was always quite interested in the injectable side, like Botox and fillers. I never had any, but I was quite interested to do the procedures. And one of the dentists within our practice was offering this and...
00:10:40
Speaker
through various events, decided not to do it anymore. And I said, oh, I'd love to do it. So in the time that it took me to save up, train for the training, and i started started training in micro-needling and peels, thinking I'll work my way up, they then found a replacement.
00:10:56
Speaker
That was fine. But in the meantime, I thought, well, I actually really enjoy... chemical peels and microneedling because I was still getting to work with people and loved meeting people all day long but obviously in dental like you've got your hands in their mouth they can't speak back to you so i was thinking well this is perfect because still get to meet people and make them feel good and the confidence I was seeing in people was so so lovely And just suddenly felt like this is what I want to do And so started renting a room one day a week. Some weeks would only have one client. Some would have five. And it just slowly built. And then it got to the point, I was like, OK, I think I can do two days now. And then kept reducing my days. And then eventually in 2020, 2021, I thought, actually, no, I don't want to go back to working for somebody else who dictates my hours, meaning I miss my kids' bedtimes and breakfast times.
00:11:49
Speaker
And just went all in on, you know, my own business then. and then it was... Through then i took on a ah rented space and I realized actually I didn't like the fact that I couldn't control the sound, the the smells, the environment. And I was trying to build this really luxurious, like I wanted my clients to come in and feel like Queens and that they were just in such peace as well as having these great facial treatments. So I then thought I need to find my own premises. So that was end of 2022. I sort of like took the leap. moved location completely like different city t and took on a clinic space and started to grow team and that was yeah ah early 23 then okay okay so okay you started ah you started off in dental and then you started when you went into aesthetics you started working for someone else
00:12:45
Speaker
originally right well that that was sort of the plan but then because then they found someone else i was like right I'll just set up my own business so set my own business like working spare room and then I eventually like reached out and like got my own little location that didn't last long and went back home just from my front room actually where I'm sat right now which is quite and then to just like went just took the huge leap to get my own like three-roomed premises from home Oh my goodness. Okay. Um, so what, so walk us through what that growth, you had a ton of growth in like, not a lot of time. mean, we're only in 2026 and you went to set of school in 2021 you started.
00:13:29
Speaker
Yeah, no, I actually trained in 2018. and Because I was so, so, um I was just doing like one or two days a week. So I would say, yeah but the growth from when I've moved in 2023, when I took on that premises to like now, that's when I grew from just myself to now we've got a team of eight. And yeah it's crazy. Like I i looked back at the the statistics, I think from a few months ago to the month before, to the year before, and it's about 600% growth.
00:13:58
Speaker
So, and we've just taken on three new members this year. So hopefully another good growth this year. Wow. So talk us,
Dealing with Burnout
00:14:08
Speaker
talk us about that growth and like, what did that, what did the business side of things look like like behind the scenes and maybe not just the highlight part of it?
00:14:18
Speaker
Um, it was hard. That's the problem. You know, when you're growing, it's always like, I'll take any client I can get. And i don't think I had locked in my ideal client. I didn't have the confidence to know my ideal clients. I didn't have anyone helping me and I'd never ran a business before. So the account side, the running social media, like juggling all the hats was really hard. I said, a really young baby when I was working at home. So I remember sort of fitting clients in in the evening.
00:14:45
Speaker
and literally having the monitor here. Like, whilst I was trying to do these relaxing facials, and my heart was like, oh my gosh, my baby's like, my husband would have been in the lounge, but you know, sometimes babies just want their mums and I was thinking, oh my gosh, please don't, you know, scream the house down, got a client here. So it was a lot. I felt like i almost gave up any of my free time for years, because I just through went all in, dedicated all my free time to learning anything I could, growing on social media.
00:15:14
Speaker
and yeah, it was, it was intense. It sounds like it. Yeah. That sounds like it. Um, at what point did within that, with growing the business, growing the team, do you feel like that you had like reached your goal or like you had made it or did it feel like how you expected it to feel?
00:15:40
Speaker
I think like so many of us, I'm really bad at celebrating the wins. So when I'm like completed something, I then think, okay, great, one onto the next now. Like I remember, I always thought when I first joined my first major coaching program, she's got these awards and she does a 100K net profit award. And I always remember thinking, watching all the ladies going up, they think like, wow, when I do that, I feel like I've made it. And then when I did, which was like, I don't know, a year ago or something, I remember going on stage and I just was like, okay, what next? And i' so I'm really bad at celebrating. But we did host a skin event late last year where we invited 40 of our VIP clients and had to stand up and present and almost sort of like do a recap of our year. And one of my therapists stood up and sort of said, oh, thanks to Carly, otherwise none of us would be here. And
00:16:29
Speaker
And I was like, wow, like that was a moment for me. And I actually thought, yeah, like this is quite amazing what's been built and who we've helped. So i would say that's my only moment, you know, that I've actually stood there and thought, oh yeah, you know.
00:16:45
Speaker
Well, that also happens really fast. Yeah. You know what I mean? going ge Yeah. I mean, I think that, yeah, as women, we do kind of struggle with celebrating our wins, but I think because you built something so quickly, i mean, i I could imagine that you just, it's okay. Like next, I don't know, because it probably feels a little bit like that was a blur too.
00:17:07
Speaker
Like you're just in it and it's intense. Yeah. Yeah. And I think even when you think, right, I'll feel great when I hit XK months. Yeah. It doesn't, it's just, yeah, it's like, okay, and now, now this, and now this. So I definitely need to celebrate the wins a bit more. But that's something I like to think I do with my clients. And I really...
00:17:29
Speaker
Like, whoa, whoa, whoa. Like I had to even in a moment tomorrow, like, you know, just a few weeks ago, you were saying this and now you're doing this. This is amazing. So, but I think when you're in it on your own, you can easily get just, right. Okay. What next? What next?
00:17:44
Speaker
Absolutely. I also think, and I'd love to know, cause now you've done like so much of this work with the burnout and you're coaching other people. um Do you think it helps to be more present and anchored into gratitude and have practices that help you feel happy now and here now so that when those wins come, you've kind of been celebrating it this whole time? I don't know if that makes sense. I don't know if I'm really wording that what I'm thinking, but I think because that is so common that we don't celebrate those wins anything It's kind of that shiny object syndrome or I'll be happy when syndrome, you know, like i will feel like I've really arrived when I get that award, you know, instead of like every single day taking some time to be here in the now because it's really the the joy is really in the journey.
00:18:38
Speaker
you know and then get yeah does that make sense yeah and i mean that's one thing i did incorporate is that every night before i fall asleep head on the pillow and think of three things i'm grateful for today because it does ground you back to thinking actually yeah and you know you can so focus on all the negatives but once you then think oh yeah that happened today that happened that happened puts everything into perspective again and you know, even if there's a slight issue with something at work and then it's like, yeah, but actually once you then think about the gratitude, you're like, what's an amazing team and things that I probably worry about now, I would have wished to worry about years ago. Isn't that the truth? Gratitude is so grounding. It's so grounding.
00:19:22
Speaker
Yeah, definitely. Yeah. So, okay. I have a few questions. Now, a lot of these questions came from our last guest that we had. Her name was Marlena and she is also a women's coach. And so she kind of brought in this whole conversation that I wanted to also bring to you now. So the next few questions are going to be a little bit more about your identity worth and high performance because you are a high performing women. And so as you are building your business, what pressures did you feel internally or externally?
00:19:55
Speaker
Internally, I suppose I wanted to create a really professional, well-respected brand and obviously to says um provide financially.
00:20:11
Speaker
yeah. which was hard because when you're growing the business, I think especially some with capital equipment, you have to pour so much into it. And so although I was making good profits, I was pouring everything back in.
00:20:25
Speaker
and You know, so for example, that 100K profit award, I, you know, I've clearly said to everyone, everyone this has gone back into capital equipment. Like, you know, you feel like you have to justify you don't. I know, but and yeah, I suppose that's, i just really wanted to,
00:20:42
Speaker
It was a lot of pressure financially, main one. Yes, absolutely. I could definitely understand that. Do you ever feel like you had to prove yourself to be successful? Was that ever a struggle, the the proving wound?
00:20:58
Speaker
and Yes and no because... And this isn't in a boastful way at all. I was always so set that it would work. So I still remember now, and one of my first reps coming in, who's still one of my reps now, i'm coming in and I literally welcomed into her in my lounge, you know, where we sat and at a meeting at my kitchen table. I remember saying, I'm going to have a skin clinic one day.
00:21:21
Speaker
And I was so sure about it. And I remember her thinking, she probably thinks I'm bonkers because I'm sat here in my front room, but I was like I'm going to have a team and I'm going to have a successful. them So, but I think I suppose I just always tried to keep the bigger picture as well. So rather than letting that imposter syndrome scare me, and obviously I do have that along the way, but I was always trying to think of that big, big goal.
00:21:51
Speaker
Like the Australian hat idea. That's your big vision. And then all the corks hanging off are the little actionable steps to get there. Yeah. and Or achievable goals as my dad calls it. So yeah, because everyone's yeah version of success is different, but Yeah.
00:22:08
Speaker
Well, so that that's a good question. What does success mean to you now versus what success might have meant to you then? we haven't really talked
Leadership and Team Management
00:22:17
Speaker
about this shift yet, but it's still I feel like is ah a good question since you just brought that up.
00:22:23
Speaker
Yeah, I think back then it would have been to be fully booked. like probably, yeah fully booked and earning X amount.
00:22:34
Speaker
Whereas now, obviously I still want the team to be fully booked, but it's more about how it feels. So the fact that I have a business that doesn't need me 24 seven and that I can go to the gym class, I can go and help on the school trips. And I know like the fact that I've got a team that are working the way I would work and with my ethos and ethics and I fully trust them.
00:23:00
Speaker
i have an amazing team and we have great clients and a well-respected brand and professional brand. So it's that work-life balance really knowing that it's not all on me now. It's Yeah.
00:23:17
Speaker
And that, I mean, is really the point of growing a team, especially when you can attract a really good team is that, you know, they can kind of run things so that you can have a higher quality life. Yeah.
00:23:29
Speaker
Yeah. that's I always wanted fit as well to create, sorry to say, um and one of my driving forces was always to build a business where women loved to work and felt really happy and supported and just loved coming to work.
00:23:44
Speaker
So e yeah, that was one of my big drivers as well. Well, that's probably why you're a good leader. Uh-huh. Yeah. I feel like you have such an aligned team. Yes. you Which is not easy to do. i feel like we should have you on just to talk about your team and your leadership because it is a struggle for most owners and leaders to...
00:24:08
Speaker
you know, have a team and grow a team, but especially like the aligned aspect of the team, that's a really unique thing to have. And so if you have not ever had so I don't know if you know this, but I'm a rep. I've been a rep for 14 years for a big company. And so I've worked with ownership and leadership, and it is so unique to hear you say that you have this aligned team. And I'm sure it's not perfect all the time, but like, kudos to you. I think you're doing something right. And and that's amazing. fair Thank you. I mean, I have definitely had my fair share of troublesome employees in the past. And it's funny, like sometimes when I, my friends will say, oh, you've really had your fair share of, you know, bad employees over the years, but I've definitely learned that
00:24:57
Speaker
to trust my gut well there's obviously a whole hiring process including personality tests and um but also that ive i have learned that whole hire slow fire fast type thing that if it's just not right and there's so much is riding on that person like our whole brand and reputation Yes, it's so true. Okay, I feel like I'm going to reach out to you and schedule another episode with you because I feel like that would be incredible to share with people. And I'd like for you to go into all of that would be so cool. But that's not what we're going to get into today. Let's bring it back because I feel like I want to go there and I'm not going to. So you guys, we're going have Carly back and we're going to do a deep dive on the team and the leadership if she if she's willing to come back and share that with us. So um let's let's really get into the burnout and the reality behind the success. So
00:25:55
Speaker
You did mention experiencing the burnout. We'd love to hear what led you there, what that looked like and felt like in your day-to-day life. What were you juggling at the time? So let us in on that experience.
00:26:07
Speaker
So my first time, i was my skin broke out like horrendously. I developed stress-related eczema all across my face. It was so painful. I could barely splash it even with water. So as a skin professional, obviously quite challenge. And it was one of those really horrible things, almost like, you know, when you get an ulcer, you think, oh, i thought I was okay, but my body's telling me I'm not. And so that was the first time. And I thought I'd put things into place, but I obviously hadn't. And I didn't have the right support because my coach at the time, brilliant, but very much in the masculine energy, hustle, hustle. And I know you need that. And that's obviously got me to a certain pace.
00:26:49
Speaker
But then the second time was late last year. And I knew I was getting really stressed anyway, but I remember driving somewhere, getting there and not remembering getting there at all. And just being on this, like, I felt like in like a chaotic state and thinking like, oh my gosh, like something has to change.
00:27:09
Speaker
And then i think that was on like Thursday. And I think then literally next day I said to the girls at work, I'm not going to come in for a whole week. And I said, I just got loads of stuff to catch up on my home.
00:27:19
Speaker
And I just basically was like, I just literally cleared my diary. And the only things I did, i just tried to just reset myself. So yeah, so that was that that was the most recent time. And that's when I then sort of realized we really need this blend in our industry because you do need that masculine hustle, but you need the feminine too.
00:27:44
Speaker
And I'd gone to a healer for an appointment and she was just like, she could hardly touch me. Cause she was like, oh my gosh, I can't, I feel like I've had 10 expressos and I've just touched your foot.
00:27:56
Speaker
And so everything she was telling me, i was like, yeah, I'm not surprised. Yeah. and And this poor woman had to go and sit down for about five hours. She was like, I can't cope. so and yeah, I was a bit of a shock because I think someone else externally sort of validating how you're feeling as well. i was like, yeah, i'm a bit chaotic right now. so that was that. And then since then, I've just been really strict boundaries.
00:28:24
Speaker
So here's my question. this So was that the first, that wasn't the first time, but that was the most recent time. yeah when it's run So there's been a couple of different times. So the second time, it sounds like you were pretty aware of what was going on and you took immediate action.
00:28:42
Speaker
but but I think I've been a lot of self-work, you know, work on myself since then. Yeah. This isn't aligned with who I want to be. yeah. going to sort this. And also i was undergoing lots of basically the doctor was trying to put me on loads of meds to control like my heart and all of this. And I was just thinking, well, hang on. like I think I'm causing this.
00:29:07
Speaker
And so I'd sort of said to them, like, no, I'm going to try and just heal myself a little bit first. So that's where I went from there.
00:29:19
Speaker
So lose a physical symptoms. Yeah. How did that look for you on the professional side of things? Like you mentioned healing yourself and putting strict boundaries into place. But what did that look like for your business and for your team?
00:29:34
Speaker
um and I took myself out treatments. and But I'd scaled quite down to a like one day week anyway at this point. So it was okay. And I was still there to support them.
00:29:48
Speaker
I would like to think they didn't you know no I was under quite a bit of stress. and I was still there to support them very much so. and But I almost just tried to just clear my calendar of like thinking, actually, that work thing I can do next week and just prioritize self-care.
00:30:08
Speaker
yeah But professionally, i nothing technically. changed that. Okay. Now you already like delegated as much and as possible to your team.
00:30:21
Speaker
I have. Yeah. Okay. And did that happen because of the first time or were you just smart enough to set things up that way that you're like, are you good at delegating in general or was that a learned thing?
00:30:32
Speaker
No, I'm a control freak. and But it learned. Certain books that I'd read, you know, like um Dr. Benjamin,
00:30:43
Speaker
ah is it ah who not how, 10 times is better than two times. Yes. I've heard so much about that book. Those two books massively changed my mindset. so I was like, actually, yeah, like if I want to do this and achieve this goal, I can't be behind the chair.
00:30:59
Speaker
I just can't. um So I got down to one day a week anyway, because I still enjoyed the treatments. So I had drastically reduced and i had closed my books off to any new clients. So for me to say like, I'm going to have a week at home was actually completely fine and didn't seem strange.
00:31:17
Speaker
And you didn't tell your team that this was happening. It doesn't sound like. No. Okay. is So tell us about that. Why did you feel like you didn't want to tell your team? Like how, how did you weigh that out?
00:31:31
Speaker
Because I always want them to feel like inspired and positive um,
00:31:41
Speaker
I just didn't want them to see me stressed and think, oh, like, you know, I wanted them see me as a positive leader. And yeah, leading the team. So I, yeah, that's why I was like, actually. And also my guilt. I just thought, actually, if I just deal with this at home, it's bit more peaceful. Yeah.
00:32:03
Speaker
Yeah.
00:32:06
Speaker
Okay. So how did you, how did you get there though? Just overworking being in the treatment room too much, being a mom, the whole thing.
00:32:18
Speaker
The financial pressure. Yeah, literally everything. Yeah. So I think I'm trying to do it all, wearing all the hats. So as well, I think I was still completely running our social media and we post every single day. and Like that is where we get the majority of our clients. That's one of our main things.
00:32:37
Speaker
strategies we do through Instagram. And so I was like doing all social media. i was also trying to learn like Facebook ads and running paid ads behind the scenes meta ads. I was obviously growing, the team was growing, growing, growing. And they require so much mentoring from me, which I love doing.
00:32:57
Speaker
And so there was that there was also like taking on new capital equipment. It was and planning and executing this huge new event that we hadn't done before. Payroll, pensions, like, you know, and then let alone all the home life, like two young girls that very high energy require a lot of me. And I always wanted to be there for every school drop in the morning. and you know, feeling like you've got to be in two places at once and the financial pressures. And I suppose a little element of what we're, what I'm now trying to help others with is like always comparing yourself to others and thinking like, my gosh, why aren't I there yet? And not, not allowing enough time for self-care for sure. Just like work, work, work in that hustle.
00:33:47
Speaker
Quick question. Do you mind us asking how old you are that and You can give us a range if you want. 38. No, I just had to work backwards. I'm 38.
00:33:58
Speaker
So, you know what? I think it's our generation. Mm-hmm. I think that we were raised even like watching these boss chick flicks too, you know? And so I think that there's many of us, you know, when we're coaching women too, that we, it's the same, we're trying to like undo this thing.
00:34:20
Speaker
But I do, I think it is our, I think it's our age. I think it is yeah our generation that was raised with thinking that that was like the thing to do, the cool thing to do. Yeah, I think it's also the closer you get to 42. You start to question yeah what's really worth it in your life. Jess and I are both 39. We're going to be 40 in July. So we're we're very close to your age.
00:34:42
Speaker
But I think that has a lot to do with it, too. Yeah. And I think raising two girls, I'm almost like, whoa, like, I don't want them to think that this is normal and acceptable. And that you can have a profitable business that feels good.
00:34:57
Speaker
But also,
Social Media and Business Alignment
00:34:58
Speaker
I'm there and I'm present with them. And I'm not constantly checking my phone being like, hang on, I just need to do this email. do-da-da-tada all think I want them to feel like they're my priority. So that's helped massively to put boundaries in place as well.
00:35:12
Speaker
Yes. So don't want them to grow up thinking they need to be addicted to their screens. Yeah. I mean, it's already going to be a thing for that generation anyways. Like that's how I look at it with my kids. I'm like, man, you guys have never known a life without screens. And I don't want you to see me addicted to my own screen. You know, i think that that's normal or you have to do it that way because it's already in their face anyways.
00:35:36
Speaker
Yeah. I have a question about social media and the burnout. Has anything shifted with that and the pressures of social media as you've kind of reestablished your boundaries and what what you really want your business and your life to feel like?
00:35:52
Speaker
um I outsourced to one of my amazing therapists. So i sort of said to the team, I'm really struggling to keep up with this now. So... um I think I'm going to find like a social media agency. And she was like, you know, what actually, can I do it? And then just, she sort of obviously puts down her extra hours and gets paid for those each month. So it's perfect. So I've got someone in house because i think the way our business works and thrives is through Instagram.
00:36:21
Speaker
So I knew I had to dedicate some, someone, some money to that, to keep that going every single day and stories and yeah.
00:36:33
Speaker
That's amazing. I love that you were able to find somebody on your team to help with that. That's it's already aligned with your vision and the vision of the business. And yeah.
00:36:44
Speaker
Yeah. Very fortunate there. Yeah, it's actually really interesting. Everyone that we've ever worked with that hired that outside of their own business, it doesn't last very long and it doesn't end up translating very well to your clients because it it doesn't end up being your own authenticity and voice as much as they try. It's never going to be you or your team, you know what I mean? And so it is a huge power move that you are able to find that like in-house.
00:37:12
Speaker
Yeah, and I think it is important to be authentic on there because it warms your clients up. And so many clients have come in and said, oh, i I've watched your reels and now I want to come in because they sort of make you feel like we are real people. I've even had staff members join because of...
00:37:29
Speaker
watching and following us and thinking, I want to be part of that team. So yeah, it's really nice. It is important to be authentic through there. very much so Very much so. So I'd love to now get in to nervous system safety and healing. um So you've talked about feeling safe in your body. We'd love to hear what that actually means to you.
00:37:54
Speaker
Feeling calm. So I just... Yeah, feeling calm, feeling like I can make decisions from a regulated, calm phase that I'm not feeling chaotic.
00:38:08
Speaker
Sort of like a slower pace and that I'm trusting my own i'm trusting my own voice. I'm not having to ask others for their opinions. Like i I know the answers or I can find the answers and like trusting that.
00:38:22
Speaker
Mm-hmm. Love that. Yeah. How did, um how did dysregulation show up for you in your life or your business? um I mean, I think you've already kind of touched on it, but is there anything that you would add that you noticed? um I suppose just that feeling of chaos and out of alignment and I procrastinate lot.
00:38:48
Speaker
Okay. So whereas I'm a very... because I'm very good at just getting tasks done. And when I'm burnt out, obviously everything gets put off and I feel like everything's on hold and pause.
00:39:02
Speaker
I needed to hear that. but but i needed to hear that one. Okay. And what were the first steps that you took toward regulating your nervous system?
00:39:14
Speaker
i Well, obviously, so like I said, the doctor would wanted me to go on some meds. And so I was like, right, I'm gonna, I threw myself, I was already, I'm already already really interested in biohacking, longevity and all of that anyway. So I was like, well, I'm just gonna do everything that I think I should do.
00:39:31
Speaker
And I plunged, I did heat therapy. i exercised every single day. um i just took time to actually sit.
00:39:42
Speaker
rest my body, rest my mind and meditate, journal. and I've actually got a pulsetto as well now. i don't know if you've seen those that go on your neck to regulate your vagus nerve. What? very Calm your body.
00:39:57
Speaker
Um...
00:39:59
Speaker
Yeah. So those are sort of, yeah, main things I do. um I would like a link to That that sounds really awesome. Yeah. love to learn more about that. That's really cool. um What practices, tools or shifts do you feel like helped you the Yeah.
00:40:18
Speaker
Um, feel like it, yeah, ah it's an accumulation. Yeah. i've Lots of little things and those habit stacking practices. So like all the mindset work, um, because I think people so quickly neglect that they think, um, I'm good now. we don't need to do that.
00:40:35
Speaker
um but it's so important, like the visualizations, the affirmations, the journaling, the meditation. But for me, like cold plunge and sauna really, really helps. I get like such a, I get in so many great ideas. I love, I'm like, if I'm feeling a bit foggy, I'm like, I'm going to force myself into that cold plunge right now. And then it's like,
00:40:56
Speaker
And then I'm in the sauna and steam room. So that's really important for me. um And boundaries. So what I was finding is I was getting through the week, getting really frustrated, like, oh, I haven't exercised again. And I want to exercise, makes me feel good.
00:41:08
Speaker
And then thinking like, it's my own fault because I'm not scheduling the time. So now every Sunday, four o'clock, I have a time that goes off. And then I plan my week and I do it really quickly. So it doesn't eat into my weekend. I plan in exercise first.
00:41:22
Speaker
And then everything else around. So they're like my non-negotiables. So yeah, organizing for me because I was kind of being like, right, why am I getting so frustrated about this? How can I fix it?
00:41:35
Speaker
Kind of things I'm trying to teach my kids. Like if you've got a problem, okay, let's not moan about it. How can we fix it? And I was kind of doing it myself. i was getting so frustrated at myself. I'm like, well, just need to organize. So,
Effective Business Systems
00:41:46
Speaker
um you know, then boundaries, sticking to them.
00:41:50
Speaker
So I'm also stripping back my diet, like stripping back my diet. really reducing caffeine. Um, I was really over caffeinated and caffeine after 12 midday. Nope.
00:42:02
Speaker
Um, and reducing like really refined sugars. I was pretty good my meals, but I was snacking on sugary stuff. So cutting everything back and I'm really good with hydration anyway, but really making sure I get my three liters, but adding in like electrolytes and and certain supplements as well. So yeah.
00:42:24
Speaker
Well, I really love to hear that. And you know, it's a lot of self devotion. think it's like everything that you're talking about, it just comes back to like, we love ourselves enough and we want good things for ourselves and the people that we love. And so having all of those tools and stacking them as much as you can, it is just such an act of devotion to yourself and to your life and your family and your team. But it's I think what is coming to me that's important to share is that that starts with you you. know, we have to love ourselves and be good to ourselves and make sure that we're in a really good place so that we can fulfill our purpose and serve and love. And while those habits might seem small, you know, even just the water and electrolytes, that they aren't in the grand scheme of things. It it really is the small things that add up.
00:43:18
Speaker
Yeah, yeah, that's it, massive. And like you say, it doesn't just help us, it's actually helping everyone around us because we're the best versions of ourselves. And screen time, i would say for people, like my screen time is pretty low anyway, but I really, that's one thing I do check in with my clients and like boundaries, like yeah phone and sleep hygiene boundaries because see it so much people will scroll before bed yeah ah these are tiny little things that please don't do um you know to get out your sick to break your circadian rhythm is quite damaging so well it is very damaging so mine was pretty good before but i would say like that's something that's really worth noting for people as well yeah thanks own habits
00:44:01
Speaker
Yes, we definitely agree. Thank you so much for sharing that. um All right, Tiff, if you want to talk about the impact on the work clients in the industry, that would be lovely. um Carly, how did burnout impact how you showed up with your clients or in your clinic? Like, did that shift things for you as a provider? Yeah.
00:44:26
Speaker
No, I wouldn't say it changed anything I did professionally. I might have just been a bit slower to react. I think maybe that was the thing rather than being like constantly on.
00:44:37
Speaker
I was a bit delayed in my responses. and But in terms of like showing up for my clients, I was still very much there with very much honor if I had appointments in and things like that.
00:44:48
Speaker
And actually it was probably nice because it's a distraction, isn't it? But no, i I would like to think I was very still professional within and my team. Yeah, same for your team. That was my next question. is it Did it shift with how you led your team at all?
00:45:06
Speaker
No, um no, because they are a real priority to me. So I would say, you know, that was coming above me, you know, until it's that real big shift. And until then I realized actually, if I prioritize my self care, I'm gonna be a better leader. Yeah.
00:45:23
Speaker
yeah So I would like to think it did an impact on my clients. some team Well, sorry I sorry, would just would think it would have a, probably Carly a much more positive impact than you even imagine because other people feel our nervous system. Other people like energy exchange is very real. And so the more that a leader is regulated and calm and,
00:45:53
Speaker
giving back to yourself and being self devoted, your whole team is going to catch that vibe, right? And then your clients catch that vibe. And so it really does have a massive trickle down effect that you might not even fully realize in the moment, you know, but i think that's very real.
00:46:13
Speaker
Yeah, yeah, that's true, actually. And I think obviously, we're in the industry, a lot of my team are interested as well. So I've taken them to events before, which are not even work related. They're like wellness related, mindset related, because I'm like, I think you'd really enjoy this or like share books. And yeah, it's just passing on those little tips, isn't it? And yeah,
00:46:31
Speaker
like this is what I've worked for me do it too you kind of get to raise the vibe for your not only yourself and your family but for your team and your clients and everybody around you and they get the chance to come and raise with you and it's just like you said like you get to show up as your best self and then you get to pass it along for them too and they get to do the same yes yeah yeah yeah no negative vibes are allowed yes What do you think the beauty industry gets wrong about success and growth?
00:47:05
Speaker
That it probably that it has to be really hard and at the extent of you burning out. And I think that's because so many are out there on their own doing it. You kind of just like get left to it. And then you end up spiraling and back down a rabbit hole on Instagram and thinking, oh my gosh, well, they're doing so, so well.
00:47:25
Speaker
yeah, So yeah, thinking that you can do it all alone as well, because actually you really shouldn't have to. and And I think it is hard in this industry because so many people don't see the value in a coach or a mentor.
00:47:38
Speaker
and But they probably needed it years before they finally make that leap. So thinking that they can do it alone, because eventually, obviously, you probably could. But at to what extent, you know, when you hire a coach or a mentor, you just collapse your time, don't you, which is great. And it's that sounding board. And even with my want-a-bonds, the difference I see even in the hour calls,
00:47:59
Speaker
It's just so nice. And I just think I'm so glad that I get to support them like this and see the change because this otherwise could have taken them years, years. And if that.
00:48:10
Speaker
Yeah. And for a lot of them, it does. Yes. You know, you we hit with even with some of the estheticians that we work with, they've been doing it for years, trying to figure it out and and being so alone in that process. And, you know, I think it it brings me back to a conversation I had with one of my girls the other day. um She said, you know, when I went to aesthetic school, all of my instructors told me that it was going to be hard. that you were you can't go solo at first and you can't do this and you should only do this. And no matter what you do, it's going to be hard. And that really like, she's like, I took that on and really internalize that. And I think that that happens more often than not. And so, um yeah, it just rewriting that script for the beauty industry and the aesthetics industry, especially for estheticians is just so powerful. and that's why having these conversations is so needed.
00:49:02
Speaker
Yeah, as i'd like that knowing things are normal. Something else that popped up on one of my course days was was saying, this has happened quite a bit this week, so what am I doing wrong? it's like, you're not doing anything wrong. That happens to by everyone. That's happened to us this week. And so, okay.
00:49:17
Speaker
You know, whereas otherwise that becomes such a story in their head that, yes um so sometimes, yeah, me being like, that's okay, that's normal. I haven't done anything wrong.
00:49:28
Speaker
Yeah. Yeah. Very true. Okay.
00:49:37
Speaker
Let's talk now more about, so now we know a lot about your journey. I want to talk about alignment structure and doing things a little bit differently. So you say that we don't need to hustle harder. What do we need to do instead?
00:49:52
Speaker
I,
Balancing Business Energies
00:49:53
Speaker
so I really believe we need better systems and organized structures because there's only so many hours in the day and we don't want to spend them all working on our business. So yeah, structures and systems, better organizational practices, um, that don't waste your time on things that don't move the needle. So how, like knowing where to spend your time and more support and community.
00:50:17
Speaker
Definitely. the What is your favorite system or structure that you've implemented for your business? Easy. oh oh Oh, actually two. Okay. So one is a um like a payment funnels link. So where it breaks the payments down over the months, massive game changer for me because now Like for an example, this month, we are on the 14th and we've sold 35 packages of treat court treatment courses already this month. And they're all on our payment links. Like it's called pay funnels. I don't know if you know pay funnels. link it
00:50:53
Speaker
But it splits the payments. So say if the payments were like £450 over three months it will take month one and then month two and month three and then done like the gyms so that basically makes it kind of took away the element of people thinking oh is it too much oh i'll just spread the cost zero percent interest so that's worked really really well for us and then also ah phone system we've got a phone system now that tracks calls so whereas i was finding clients coming in and
00:51:25
Speaker
or ringing say, I ran you and and you didn't call me back. And you said, well, we never had a voicemail and never, you know. So this system now tracks all inbound calls, even if it's an abandoned call. So we'll never miss a phone call. We'll never miss a client now.
00:51:39
Speaker
Okay. i Love that. Very cool. Yeah. Really important.
00:51:46
Speaker
What does structure that supports you actually look like in real life?
00:51:53
Speaker
um booking systems booking systems so that obviously take online bookings whilst you can't get to the phone or whilst we sleep and send out reminders send out follow-up emails we also link or like google review links into those so that we kind of get our Google reviews going at the same time. Having a really strict cancellation policy in place and structure so that the whole team know, clients know, because that can be super messy. um Email systems as well in place and payment funnels, like I said, and diaries to organise my life and work. Yeah.
00:52:33
Speaker
But yeah, an online booking system, probably main one, and you can incorporate everything into there. The forms are sent out automatically. time for us Yes, we definitely agree with that. Okay, so now I'm really excited to talk about the masculine and feminine flow, and you've already brought it up a little bit. And something I love talking about as well. So how do you balance structure with feminine flow or alignment? Yeah.
00:52:59
Speaker
So all of these systems can be what people would consider masculine, right? Which you need when you're building a business. I feel like the people you say are always so like all in feminine energy. I'm like, I can't fully get on board with that because we do need an element of that. But...
00:53:18
Speaker
Yes, whilst I'm trying to build mine back, definitely. And building in time for self-care and making it like a non-negotiable and knowing, yeah, which is hard, I think, when you're very much like, oh, I'll skip that today because I really need to get into work and do this, this, this. But actually, knowing that having that self-care makes you a better leader, therapist, therapist.
00:53:41
Speaker
friend, mom, everything. Yeah, it really does. You know, i like to use the analogy um of feminine energy being a river, right?
00:53:53
Speaker
Because it is feminine energy is very flowing and very surrendered, very self-care, very love, very service. And most estheticians do live in that energy. You know, we're there because we like to make people feel good and pretty and we love to do the services and, you know, all the pretty girly things.
00:54:14
Speaker
But you have to have the masculine structure to allow the feminine to even flow through it. And so if you think of it as a river, um the masculine would be the riverbed, making sure that the river is flowing where it is supposed to. It's still flowing and it's beautiful, but it's within the structure of the actual riverbed because otherwise the feminine energy is going to go all over the place. And so
Transition to Women's Coaching
00:54:41
Speaker
when we're, you know, estheticians building a business, you really do want to learn how to lean into both and let them work with each other and be really cohesive and magical. And that's how you're going to find more cohesiveness within your career, because the masculine can be so uncomfortable. because estheticians are so feminine and they're both just so necessary. But I think the understanding of having those, you know, more quote unquote masculine systems are what allow you to lean into your feminine and bring more of that into the business and feel comfort within having both of those work together.
00:55:24
Speaker
Yeah, yeah, definitely. I feel like it closes all the tabs. and of them So that that you say you have more time for that as well. Yes, absolutely. Okay.
00:55:39
Speaker
What did you have to let go of in order to operate differently?
00:55:47
Speaker
I'm feeling like I have to do everything. I always have be on. Like I would feel like I would have to reply to a WhatsApp and an email straight away and all times of day and actually realizing it's like getting through the washing pile, isn't it's like, it's never going to be done. So just have your bank like boundary and be okay with that. So yeah, definitely not being on all the time.
00:56:12
Speaker
Yeah. Very much. Okay, let's get into a little bit more of your leadership and your boundaries around that and how your business has evolved. So how has your leadership style evolved through your journey? Are you the same leader you were when you started growing a team as you are today?
00:56:34
Speaker
um No, i would say my sort of obviously baseline personality hasn't changed in that I would say I'm very kind and caring and want them to be happy um whereas you know like for example even if something goes wrong with someone rather than straight away be annoyed at the therapy someone was like are they okay like I don't want them to be you know so I don't think that's changed but I'm a bit more for the bigger vision now and realizing that actually everyone needs to be singing on the same same hymn
00:57:12
Speaker
cheap whatever the saying is and being like this is our brand and so being a bit more direct in that sense and delegating I delegate more now like I took on a clinic manager this year which has been great and like realizing I can't do everything and do everything well um I just can't so those things that I wasn't doing well I needed to outsource so yeah I do delegate more now
00:57:42
Speaker
So, um, I mean, I know the answer to this question is going to be a yes, but were there any difficult decisions or changes you had to make in your business? And what I'm, I'm specifically thinking of like, when you say, making sure everybody's like singing the same hymn on the hymn sheet, what, how you navigated that? Cause I would imagine that you've had to maybe let an employee go that wasn't in alignment or that it wasn't working. So how did that look for you? And How do you navigate that?
00:58:10
Speaker
Yeah, I have obviously had to let people go over the years. And it's never a nice feeling. even if you know it's the right decision, and yeah it's not obviously a decision like either of you wants to get to.
00:58:25
Speaker
and so that is hard. That is hard in in the hiring process because you think they're one thing and then people can be different. So, yeah i would say that is one of the harder parts, like managing people.
00:58:43
Speaker
Yes, definitely. Yeah. Absolutely. When you're an empath as well, know, it's hard. yes So you can't turn your like caring off, even though you do know it's the right decision.
00:58:57
Speaker
is hard and it probably doesn't ever really get easier. you just, yeah. No. Your vision just gets clearer. That's it. And I think I make decisions quicker now, whereas before I of like dwell on it a lot longer because yeah, my emotions were coming into it a bit more, but I also have a HR system, which really helps.
00:59:20
Speaker
So like I pay monthly for this thing that I, this company that can call 24 seven and they sort things as well. so like that helps because then I have support that element.
00:59:34
Speaker
That's interesting. yeah That's probably a little bit of a game changer because you do have that support. um And you're not just like doing it alone as the boss of your company. Yeah. And it's quite a substantial amount each month, but actually, and obviously months months go by and I don't require their support, but when I have had them, it's fantastic because I just know, right, I am doing it right. And, you know, when people have questioned me in the past, and I'm always like, right now I know I'm doing this legally, ethically. her Yeah.
01:00:08
Speaker
Interesting. That's the first, that's the, you're the first, um, I think like leader of a team that we've heard as even in this industry who utilizes an HR like company.
01:00:20
Speaker
Something to think about. Do you know of NHS? No, actually i don't. That could be probably a game changer for spas with large teams. Yeah.
01:00:32
Speaker
Yeah. Thank you for sharing that. Mm-hmm. Carly, what would you do differently if you were building your business again? Like if you started from scratch, knowing what you know now and the wisdom and the knowledge that you have, is there anything you'd do different?
01:00:47
Speaker
and
01:00:50
Speaker
Well, on that probably wouldn't have taken on some team members, you know, because there's more like direct rather than thinking, oh, I can bend them, make them fit. like being clear in that, like, no, come on, this is the vision.
01:01:03
Speaker
um And getting support earlier on from coach. Because even when I first invested in my coach, which was a really substantial amount for me back then, I wish I'd done it sooner before that again, because each time I had a new coach, it was like the growth was tenfold. And what i invested, I felt like got that back tenfold. So Yeah, getting more mentoring earlier on.
01:01:34
Speaker
Definitely. I'm really excited to talk about you pivoting into women's coaching. So what inspired that transition? Let's talk more about that. I think personally, when I was looking, so I've always had a coach since that first one, like i said, which has been years and years now. And I think that was because growing up, I always saw my dad um having a coach. My dad always had coach. He was in the Dan, like the Dan Sullivan AOM group. So, um,
01:02:03
Speaker
I always thought, well, this is what I need to do. so then and when I was like having a break between coach, I was looking for my next one. I thought there's no one doing both. Not that I could find that was helping you build this profitable business, but that also felt good. And that worked on the mindset. Like for me, it was one or the other. And I was often having both the same time, like a mindset coach and identity coach.
01:02:31
Speaker
and self-confidence coach and then I'd have a business coach and I was thinking oh it'd be so nice to have a blend of both for our industry because everyone I speak to feels alone and wants that community and doesn't either likes the hustle or doesn't like the hustle and I felt like as you know like the mindset and the foundations is the most important and so yeah that's why I thought actually as I went through my burnout and feel so much better on the other side and business has grown again in sort because of that I thought I'd love to help others do this and realize actually it doesn't have to be as hard as it's made out to be like as long as you get these systems and these you know systems and processes in place which I've done and now I can help you do it you literally just rinse and repeat my systems you get to have this business that feels great as well yeah
01:03:29
Speaker
Oh my gosh, yes. Yeah, we definitely, that's what we do too. That's what Beyond Aesthetics is as well. It is like very um supportive to, we say the esthetician as a whole person, you know, because we agree, you know, in this industry is so interesting how there isn't a lot of the internal support and it is an industry that requires internal support because we experience our own you know, emotions and hardships and how that is affecting our career or our patterns and our mindset. And then how that is affecting our interactions with clients. How is that interacting, how we're building our business. And so we love when we find um other coaches, other estheticians in the industry who work the way that we do, you know, you're a whole person. And so we're going to focus on the professional aspect, but we're also going to focus on that personal and spiritual aspect and nervous system aspect too, so that we can have a higher quality life and career. And that's just what we want for everybody. So we love hearing that and knowing that of you. And I've shared a lot of your stuff on our page. Yeah.
01:04:42
Speaker
to our story because we're like, yes, in this is, this is what it is. This is really what it is all about. And
Redefining Success and Future Plans
01:04:49
Speaker
so we do really love that about you. Okay.
01:04:53
Speaker
So what are you seeing in other women, especially in this industry that made you feel called to this work? And then what are some transformations that you help women move through? I think like seeing myself in them but years, years ago and just being like, I can help you because i got there and I can help you and just want to make them feel like this is okay. And you know, it's, you just need that support. But I like to think that i well, what I mainly see in my one-to-one is I take them from feeling
01:05:28
Speaker
like and you probably see some coaching sometimes what they think they need isn't what they actually need but they they feel like they just want this really really busy book and and and they want to feel yeah fully booked for an x amount per month and then it's only when you sort of break it down and break it down and yeah sort of intercepts but that's what i'd say like it's more sort of seeing myself years and years ago and just knowing i have the tools and systems to help them
01:06:00
Speaker
Yeah. I love that. I like so i hope to think I've taken them from that stressed, chaotic feeling to feeling calm, successful and aligned.
01:06:11
Speaker
You know what? I bet you also bring them a lot, which is something that we find as well is clarity. You know, kind of going from this is what the industry tells you you should want, or this is what you think you might want. But then when you start working with somebody, you I can just tell having this conversation with you that you probably really have the ability to ground into what they do really want and bring more light and more clarity and helping them move forward in in that new way.
01:06:43
Speaker
Yes, actually, that's true. Because what what we sort of, one of the girls said to me once, just to feel you're closing down all the tabs in my brain. And sometimes a thought comes in, I'm like, no, no, this is what we're doing. Like, this is our goal. So it is keeping in your own lane, isn't it? And helping them to, yeah, yeah that clarity of what what your goal is, doesn't matter what they're doing down the road. This is our goal.
01:07:05
Speaker
Yes, exactly. That's beautiful.
01:07:14
Speaker
What is a hard truth about burnout, success or business that more women need to hear?
01:07:22
Speaker
That you don't need to do it alone. And it's not like a badge of honor. And burnout is not a badge of honor.
01:07:33
Speaker
Booked out doesn't mean that you feel successful. It's about so much more.
01:07:41
Speaker
So I want to implant this to something that you said at the very beginning that I really loved is you were talking about success as a feeling, not as like these, you know, things that you have like done, but how does success actually feel to you? And you said, I want to be, you know present with my kids and and that whole thing. And I think that that is another piece that you probably really excel in. That's really important. And to really drive home to piggyback off of what you're saying is that success is usually when you have that conversation with a woman, they are looking for a higher quality life, you know, and being able to walk people through success is really how do you want to feel? How do you want your life to feel on a day-to-day basis? Not so much being so tied into accomplishing these certain things or having your books look a certain way. It's like, how do you actually want to feel though throughout that day, throughout the week, throughout the month? You know, and that's ah that's a missing piece that I think a lot of women need to hear and to um gain more guidance on.
01:08:52
Speaker
Yeah, yeah. so I think business, when you do run your own business, it can feel like it's your whole identity. And sometimes like that zoom out bigger picture and breaking your month down. One thing I like to as well is when I plan my month and my goals, business and finance is like only one part. There's so many others. It's like relationships. and What am I doing for fun? What am I doing for charity? Like the whole other thing, like actually it's not all consuming about my business. It's a bigger picture. And like knowing their why is so important when we start coaching because, know,
01:09:25
Speaker
They think it might be something, but actually when you dig, dig deep, like you say, especially with women, the why is so much more than that becomes your driver.
01:09:36
Speaker
no Yes, that's so true, isn't it? So for someone listening who feels overwhelmed, burnt out or disconnected, where would they Yeah.
01:09:52
Speaker
Well, first of all, being kind to yourself. And then also, i do like that idea of like, right, having some time journal to zoom out on your bigger picture, because sometimes you can be like, right, okay, I've done this now. That's next the next thing, because that's what industry says. But then it's like zooming out.
01:10:11
Speaker
um Because I actually what do I want from my life? And then like that Australian hat, you know, like that's what I want. And these are the steps to get there. And actually, if this next thing I'm doing is making me super overwhelmed and not getting there, what's the point? So yeah, taking the time to put strong boundaries in place for self-care, so, so important. and incorporating some of those micro habits really that all do accumulate and I'm putting yourself first because health is the table and without it you have nothing what's the point with everything else so really focusing on that yes so much yes okay and what does it truly mean to come back home to yourself
01:10:58
Speaker
I think just feeling like you are in alignment and everything feels good and right and calm. Like, I feel like I say that word all the time. i just want that.
01:11:10
Speaker
And I do think you can have, you know, big business and a soft life. So yeah, just, feed just feeling like work isn't work. I do think that my friends are like, so lucky you didn't, I love my job. I love my work. So feeling that feeling, which not everybody gets.
01:11:28
Speaker
I have to tell you something because you brought up the word calm that is so funny. as So last night when I was i'm working through this whole exact questions that we wanted to ask you and everything, and I was looking for um some episode descriptions as I'm working on marketing, I kept coming back to the word calm. i kept like plugging, you know, back in that word calm. And I'm like, how can we bring in more of this energy and more into the description and like really anchor into that? Because I think it's really powerful. And I think that is a superpower that you have is to bring calm into the lives of estheticians and women and high performing women, because we are a society that is highly stimulated and we probably are more dysregulated. I mean, I find that people are more dysregulated than they are aware of. And when they start to have that sense of just calm and ease within their life, how much that really does shift their life and their career and their relationships to bring in a calmer energy and and to learn the difference and how that really feels between
01:12:42
Speaker
chaotic, you know, but you think you're doing the right thing. You think this is what you're supposed to do. Right. And then you calm and you're thinking, oh my gosh, this is really what life should feel like. This is what business really, you know, should or could feel like. And then it's so so interesting too. i was listening to a podcast this morning when I was getting ready for this podcast and they were talking about exactly what you just said. You can be softer. you can be calmer. You can be softer. And have a very successful business.
01:13:14
Speaker
Yeah. Why couldn't you? And that's really powerful. And I think that a lot of women don't maybe know that. Yeah. and I think ah like going back to that, like a dysregulated nervous system, a lot of people don't know the symptoms of it. They don't know how it impacts. So even within like friendship groups and people I've spoken to, they'll say symptoms they've got. And I'm like, oh, interesting. You know, and it could be even, you know, like sleep problems. And I'm like, interesting. Like, do you do anything for your gut health? Do you do anything for your nervous system regulation? It's like, what's that?
01:13:47
Speaker
yeah and you just think goodness like it in it impacts so much so yeah there's not enough out there about nervous system regulation and especially like not even just for our industry for all business owners yeah I actually taught a whole class about it in January and it was amazing cool because you know I agree with you. i was like, wait a second, our nervous systems are running our careers as estheticians. And nobody knows that, you know, like nobody even realizes how that is really affecting you. And it's been really successful. And I did a presentation at a huge industry event a couple of weeks ago, and i was so happy with how well that conversation was received. And so I do find that more and more,
01:14:40
Speaker
you know, people, but like women and estheticians in our field are coming to understand or want to learn more about the nervous system and why that's so important and how it's showing up in life and and in our careers. So I think it is a huge part of the conversation for us as coaches and leaders moving forward to bring that element into the conversation in our industry. So I'm really grateful that we touched on that with you today too, and that you've had your own experiences with it and your understanding of it. And, and there's always more to learn about the nervous system as well. And what a huge part of place in our lives.
01:15:20
Speaker
Yeah, definitely. Yeah, it really does. So Carly, what does success really feel like for you now? You have a very grounded, calming presence. Is that how you would define success now? Would that be a piece of it?
01:15:38
Speaker
Yeah, so I'd say it's being able, to you know, to and and have the work-life balance and still feel like I'm inspiring the team and we're creating this amazing experience for our clients. But also it doesn't need me 24-7 now so I can be present with my girls and take them to the clubs and things like that. So that's my biggest priority, like that work-life balance and being a present mom.
01:16:06
Speaker
I love to hear that. Well, tell our listener where they can find you and what some of your offers are. so i my Instagram, sorry, let me just find it so I get it exactly right. Carly underscore Francesca UK.
01:16:22
Speaker
And I have a program that launches on the 15th of May. So great program where everything kind of I've talked about today is in there. It's everything.
01:16:34
Speaker
and takes them through 12 week program. And there's the element of community there as well with group calls and Yeah, so that's just building in the background now and people are joining that ready for 15th of May.
01:16:50
Speaker
That's a very cool. exciting. Very, very cool. Busy, busy. Yes, if you want to send us um any links, we can put all of that into the show notes as well. We'd love to do that and we'll put your Instagram in there and everything like that. Is that also, you know what, I would love to also include, Your clinic? My clinic, yes. DTK Skin Clinic UK.
01:17:15
Speaker
like yeah i think clinic yeah I'll link both of them because I think it's always fun to check out other people's businesses too. yeah very second and love it. Tiff, do you have any, any questions?
01:17:31
Speaker
I don't, I'm just ah so grateful for you, Carly, for sharing your story and, um, and your honesty and, um, with us and our listener. And it's been so lovely to connect with you and, meet you in person through the camera and yeah oh thank you so much for having me oh my goodness thank you so much for being here enjoy the rest of your day and we'll be ah connecting with you soon lovely oh thank you you're welcome bye everybody have pretty dreams