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Rebranding and Price Increases with Cult Skincare
124 Plays1 year ago
Todays episode is a hot one as we joined forces with our friend, Rose Wetzel, of Cult Skincare from East Idaho to discuss the juicy details of price increases and rebranding.
Cult Skincare on Instagram: @cultskincare
Find us:
Instagram: @the_esthi_coach @sweetcheeksuniversity @sweetcheekswaxingskincare
www.sweetcheeksuniversity.com
We'd love to hear from you! beyondestheticspodcast@gmail.com
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Transcript
Introduction of Hosts and Guest
00:00:12
Speaker
Welcome to the Beyond Aesthetics podcast. We are so happy you're here and we are your hosts. My name is Tiffany Orr. My name is Jessica Peterson.
00:00:24
Speaker
and welcome. And we have our very first podcast guest on today, and we are so excited. This is Rose from Colt Skincare, and she is, Jess, I want you to explain about her. So Rose is
Rose's Journey and Business Evolution
00:00:40
Speaker
my very good friend, our very good friend, and she is also a spot partner that I have been working with for, I want to say maybe three years, maybe a little bit before that. I don't know. It's probably been a few years.
00:00:51
Speaker
It's been really, really fun to grow with Rose. She has expanded so much as we have been working together. She's been an esthetician for four years. She's located in my hometown of Idaho Falls, Idaho. Her business, I'm obsessed with your business Brad, is Cult Skincare.
00:01:11
Speaker
That rebranding was so fun and I just will never get over it because I love it so much and Rose's favorite thing to do as an esthetician and what she would consider herself to kind of specialize in is microneeling and I do know how much she loves that and she is so good at it. Really briefly, I actually do want to just touch on some of the expansion that you have done because we were just chatting about that before and I would love for everybody to
00:01:38
Speaker
also be a fly on the wall in that conversation. So if you can just tell us what you just told Tiffany about your growth and about your expansion, I think that would be really fun for everyone to hear.
00:01:50
Speaker
So I started four years ago. I got my license one month before COVID. So I had my first room. We shut down for a very long time. I don't know when I went back to work. Probably like that fall was when we were allowed back in. So I had my very first business. I set up with another esthetician. She decided not to come back after COVID. So I went out on my own. I was playing Jane aesthetics, which I actually really loved. So that was kind of hard for me to let go, but I'm very happy I did.
00:02:17
Speaker
So I had plain Jane aesthetics. I had my own business in my own room. It was very small, moved into a bigger room, kept growing. That's where I met Jess. That's where I carried Eminence, which was probably like definitely my biggest growth first. And so after that, I moved into my much bigger room that I love very much. And then that was a year ago, last
00:02:36
Speaker
December. So I guess it's been about four months now, I actually leased an entire space that's my own. So I have other people here who work with me, well alongside me. And yeah, that's it. That's where we're at. So I'm now in my own space that I hope to be in for a very long time, because I painted and that's a pain. So moving. Stay here for a minute and yeah, just grow here. I have space to grow into now. So that's also very nice. And I do love your room. It's massive.
00:03:04
Speaker
Thank you. I know I love it. It is so nice. I have three huge windows. I love my space so much. It would be really hard to leave this room again. Yeah. Yeah, you did such a good job. And we are so excited to have you.
Price Increases in Beauty Industry
00:03:15
Speaker
Today's podcast topic is price increases. This is one of the most important
00:03:23
Speaker
topics I think as an esthetician who or any beauty professional who owns their own thing or owns a spa and a salon. This is something that I get asked about very frequently and I think it does tend to be
00:03:39
Speaker
something that most owners get pretty nervous about. And I don't blame you. Even I go through it. I am getting ready to host a retail sales boot camps. And when I'm thinking about the pricing, even I'm getting stuck in my head on it. I'm like, oh, is it too much? Is it too little? Is it whatever? And so this is just something that is human nature for us to get a little bit nervous when it comes to our pricing,
00:04:05
Speaker
raising our prices and different things like that and so we're really excited to have you on and have also Tiffany share her own experiences about price increases and you know just the way that I've coached people throughout the years when it comes to price increases
00:04:23
Speaker
And, um, yeah, it's, it's so important, especially after 2020, there's nothing worse to me than referring to 2020 and COVID. I hate it. I hate the energy of it, but after that happened and you know, prices of goods just increased so much. I really helped a lot of people raise their prices and it's still kind of happening for a lot of people. And so I think that this is a very timely conversation too.
00:04:53
Speaker
That's the only energy I know. I know no business energy other than chaos of COVID. I've never had a year to compare business-wise before COVID. I have no experience business-wise prior to it. It's all been chaos.
00:05:12
Speaker
I feel like I'm just being from a point where I could really compare a normal year of business. Yeah, you are. You are settling into normalcy now for you after all that growth. That's a main welcome. Welcome. That was just normal stress. Yeah.
00:05:35
Speaker
Awesome. So yeah, I am just going to turn it over to you and just openly share your whole experience in raising your prices. I remember this situation very clearly and it just ended up being so positive. So we'll just start at the beginning and I'll just leave it. I'll let you take the floor. Okay. I mean, I would say for sure that like
00:05:59
Speaker
I don't want to say price raising is where your passion is, but definitely it's something you take very serious when you're coaching other estheticians. I think it helps you realize, you helped me realize the importance of it just across the board, not just money-wise. What it means, what value you bring, how people view your business, what level your business is at compared to other businesses. There's just so much more to your pricing than
00:06:25
Speaker
the bottom dollar, I guess is what I'm trying to say. I would have never seen it from that perspective had I not visited with you about it. I think that makes a big difference. I think it's a lot easier for you to be okay with your pricing, be okay with people who aren't okay with your pricing when you know why your pricing comes from what it does. For me, I feel like you just have to come from a place where
00:06:46
Speaker
you're deciding that you're bringing the value of that dollar amount, whether someone can afford it or not. You know that that's the dollar amount you're providing, so you feel comfortable with it. Does that make sense?
00:06:57
Speaker
It was hard for me to look at it from a dollar amount perspective, like just asking for that amount of money. And I just look at it more from a perspective of like, that's the value of the service I'm offering. And so it's either something you can afford or you cannot afford. And my people will find me kind of thing. I think it's also a lot, I think it's hard for people to realize like in our industry, but we are a luxury service. And so you do have to also remember that like,
00:07:23
Speaker
your luxury pricing. I don't want to say it in a bad connotation, but I mean, we are a luxury service, so it's going to have pricing that comes along with that. We're not necessarily looking at it from, um, what's the word I'm looking for? Like bottom dollar. Do you know what I mean? Like you're paying for the experience and it's a luxury experience. So that's what I'm trying to say. Yeah.
00:07:49
Speaker
Absolutely. Yes. Anyway, sorry. I'm trying to find out where we're going from here. So my hang-ups for sure, sorry. My hang-ups for sure about it is because I'm a people pleaser, like most of us are in this industry for sure. I'm a huge people pleaser. It's very hard for me to ever have someone who would be upset with me or judge me negatively, like horrible. And so yeah, you don't ever want to have a price out there where people are like,
00:08:14
Speaker
What is she thinking like the audacity of this woman? So that's I think behind all of our thought process, right? So I think like you have to keep like that in mind that people are going to say that. I have for sure had people be like, Oh, that's expensive. And you have to kind of be like,
00:08:34
Speaker
It is, but it doesn't like roll it off with you because you're going to have people who always do that, but I'm going to have people who do that, whether I'm charging below my value or if I am charging my value, I'm going to have people who are upset with the pricing. So keep
Simplifying Services and Pricing Strategy
00:08:50
Speaker
that in mind also.
00:08:52
Speaker
I'm trying to think of what else. How did I go about raising it? That's really hard for me to say because I'm trying to think. When I raised it, I was also, I mean, I was going from plain Jane aesthetics to cold skincare, which was a little bit of a transition. When I left aesthetics behind and added skincare, I really did just focus on skincare.
00:09:10
Speaker
Um, waxing gives me anxiety that I cannot explain to people. So that's not an option for me. Like it's making me teary-eyed thinking about it right now.
00:09:29
Speaker
I love like this. I see that this inside piece of you that I didn't know about. No, it gives me, I mean, honestly, I barely started adding brow waxing to my like menu. Four years later, I was like, no, I can wax a brow. I can do this.
00:09:47
Speaker
Other than that, there's none. I can't, I can't do it. And it seriously gives me anxiety even thinking about it. So once I decided, I also was really into lashes. I love lashing. I 100% could have been someone who just did lashes. It's like very quiet and routine and just easy for me to get into lashing, but they always fell off the next day and nobody wants that.
00:10:05
Speaker
then you're going to have a hard time paying my prices. Once I dropped aesthetics pretty much and just went straight into skincare was when I kind of raised my prices and rebound, but that was because I was focusing a lot more on skincare and I feel like I did upgrade my services. I mean, I brought Eminence in and to me that's much more of a luxury product than a lot of skincare, which is why I carry it. Obviously all of us are going to have a love for Eminence, but to me that added value to the facial.
00:10:35
Speaker
I purchased a hydro facial machine. I had my micro needle certification. All of those things were more specific to skincare. So as I was revamping and turning more into cold skincare, it was easy for me to add the prices to that. I also simplified my menu. I thought it was very, I still feel pretty strongly about this. I know a lot of estheticians survive better or thrive better in other situations, but for me, I was having clients
00:11:00
Speaker
booking things. I wanted to have so many options, you know, kind of like showing all the things you can do, everything that you're capable of. But then you'll have clients who book who have never been seeing you before. And they're booking a chemical peel and you're like, I have no idea who you are. Are you qualified for a chemical peel? What are you doing at home? So it's a lot easier to simplify your menu for me.
00:11:16
Speaker
When I simplified it, I also felt more comfortable raising my prices because for things like dermaplaning and when you get like LED therapy or you're numbing for micro needling or any of whatever you're going to need for that facial, you're going to get for that facial. I'm not adding on any prices and I'm not basing my prices on whether you're maybe not getting ... I mean, I don't want to say
00:11:39
Speaker
All the products are the best, but you know what I mean? Someone may need more products. Someone may need higher end products or products that are costing me more on the back end during that facial that you're not considering. So my pricing really considers all of that. You're going to just get the best of what you need when you come in for your treatment. So that coincided me. I love that.
00:11:59
Speaker
I just honestly recommend that for most small businesses, most single estheticians. I feel like you should just have really simple menu. Your treatments are just inclusive. You're just charging a price point. Sorry to get off on a tangent. I just don't know how not to sometimes. For an esthetician, I was in the treatment room for 13 years, and so I get it. When you're in the treatment room,
00:12:26
Speaker
And you have a client on your table. As statisticians, we are people pleasers. We want to help people, we want to love people, we want to pour ourselves into them. And so when someone's on your table, and maybe they have just booked kind of your basic facial, but our natural inclination is going to be to do all the things.
00:12:44
Speaker
and not charge them for it. Not every esthetician is like that, but I find that a good chunk of us are. Sometimes I think it is just so much easier, not just for your clients to have a simple menu, but it's just better for you.
00:13:00
Speaker
because you do kind of more logistically have the ability to kind of do what's needed and you are chart. You're already charging the right price for it. And so then you don't have to be like, do you want to add on it? Do you want to do this? Because if you do, it's going to be an extra $40, you know, I hate having those conversations.
00:13:21
Speaker
It's not for me. Some people are especially during a treatment, especially during a treatment. I'm just like, no, it wants to be out. Yeah. I just don't love it. Some people are so good at it, but I think most of us aren't. And so that's why I just love those simple inclusive menus. I think it's brilliant. Right.
00:13:40
Speaker
I think on that same note, especially like the dermaplane, a lot of people aren't even going to know what that is or what value that brings or if they need it or not. So yeah, like when you're in the service and I'm looking at you and I'm like, you need a dermaplane, but I'm not going to say that. If I don't have it included, I'm going to ask, do you want a dermaplane? And then I'm going to offer them the price. And most people are going to say no to that because like at that time you're only looking at the price and they don't know
00:14:04
Speaker
what that is. They're already here getting the facial, so they're like, I don't really need that, where I'm like, no, you for sure need that. Maybe we should call it something different. Do we need to change the term that we're using on our menus for dermaplane? What would you call it instead, you guys? I would want me to say your name for dermaplane. That's all they know. That's all they know. Right. Like shave? Right.
00:14:28
Speaker
I don't like shaving either though. I don't like that, but that's all they know of it. They know, exactly. And that's the only people who want it are people who are looking for that. So that's a thing. They're not realizing that they need it. Even people who don't have facial hair, excessive facial hair or medium facial hair could benefit from de-replaining. Right. And so then we're having that conversation in the middle of their facial. So yeah, it's going to eliminate that. It's going to cause chaos. So I do like to be all inclusive in that.
00:14:55
Speaker
I also feel like something that really stuck with me, and it stuck with me before I was even an esthetician, I was getting my lashes done and my lash lady was telling me a story about an esthetician she went and saw one time. This is a lady, my lash lady, who works in the industry, so I feel like that's also something to keep in mind as a lot of people who don't work in the industry don't understand the mechanics of add-ons and pricing and the heartburn small business owners get over that.
00:15:20
Speaker
And so taking that from someone, like she is someone who understood that. So I take this story from her just with a lot more, you know, intensity. But she was telling me she went and got a facial, very popular esthetician who has you pay half up front, which is great. I should have much better boundaries about those things. So I really appreciate that they have you do that. So she had her pay half her appointment up front and then, you know, she would automatically charge her. Well, when she was in the middle of getting the facial, she was like,
00:15:48
Speaker
Do you want to do blue light therapy? Do you want to do this?" And the girl's like, yeah, absolutely. Let's do it. If I need it, let's do it. And she then runs her card and it was a couple hundred dollars more than she was planning on paying for that service. So that's super stressful and I would hate to ever have to do that to someone. That would be very hard for me as a business owner. So to me, I would rather have it be a price that may be harder for you
00:16:10
Speaker
to swallow in the beginning, but that's it. There's no surprises at the end because that would be really hard for me. To me, it's also like, then it's letting you know. This is what you're getting and this is also like you're paying for the results. It's not so much what I'm doing while I'm microneedling you. How much are you willing to pay for the results that you're going to get? That's also included.
00:16:32
Speaker
See, so smart. So just to be clear, your facial that you have on your menu, yeah, includes upgrades like a derma plane or extractions or LED light therapy, all of these anything. Yeah. And it's one price. Right. Correct. Right. Whatever they pay. Yes. Yeah. So smart. That makes me feel better. I like doing it. And like you guys know, there's going to be times where the mask I use maybe is costing me like a higher dollar
00:17:01
Speaker
autumn dollar for that specific facial than not. And so yeah, like you can't, I wouldn't even know math-wise how to break that down. So I just am not going to. I've been about the client, it's about me. I don't know that math, so we're just not going to do it. But yeah. So I mean, I think like, yeah, it's just easier to do one basic price. Having said that, I raised my prices.
00:17:25
Speaker
two years ago when I switched, three years ago, whenever I became cold skin care was when I raised all my
Rebranding and Value Perception
00:17:31
Speaker
prices. And I haven't raised my prices since. I still feel very comfortable with my prices, so I think it's very important to consider when raising your prices. Like, do you want to do this again anytime soon?
00:17:40
Speaker
No, you don't. It's stressful for you and it's stressful for your clients. So just do it and keep into account the price you're going to grow into. But also, I mean, like not that I didn't, I mean, you always want to be that value. Like I for sure am growing and learning and so I'm bringing more value, but I'm still giving you the same facial. So I still feel comfortable with my pricing. I guess I'm saying is like you want to make sure it's a price that you're going to be at.
00:18:05
Speaker
How big of a jump from three years when you raised your prices before 10 now or recently, percentage-wise, did you jump? Can you do that, Math? What would you say? No, how big of a jump in your service price when you raised them three years ago? Because you just raised your prices again recently, correct?
00:18:31
Speaker
That's another thing too is like I was trying to think about that this morning before I came on and I'm trying to think like it was all so coinciding like I was revamping my menu I was bringing things in and I was raising my prices so it's hard for me to like also do like a linear
00:18:44
Speaker
Yeah, I raised my price and then this happened because I feel like so many other things changed I also don't really feel like I feel like I for sure have like I don't want to say lost They may come back but like I for sure you know you have some people who are not
00:19:01
Speaker
in it for the long haul? Just their skincare, not even like me personally, they may not be in it for the long haul, just like they just kind of tether off and their skincare is not their priority for a minute and then they come back. So like you for sure have those people, but I don't feel like I ever lost anyone who was like a diehard came to find me like this is what I need for my skin type of clientele. I do think I kind of at that same time that I raised my prices and restructured my business, I also quit trying so hard to like
00:19:30
Speaker
recruit people and convince people they needed me because you're never going to make money off those people. You're never going to make money off those situations. You just have to like be you and be the best version of that and people who need you will come find your services. So like at that same time, that was a big lesson for me. And so that helps because when you quit like dragging people into your business, they stay.
00:19:54
Speaker
I never drug anybody here. You know what I'm saying? When you push so hard and you're just giving the best deals and you're just trying to convince everybody to come see you, you're going to have to keep doing that to keep bringing those people in. Unless you're committed to doing that for the rest of your life and running yourself rampant, you have to find another way to bring in clientele.
00:20:16
Speaker
because that makes sense. It's not that easy, I guess. But it goes in line with the pricing. It's about recognizing your value and just letting people find you, I guess, which goes in line with pricing. That's such a very, very...
00:20:32
Speaker
hard concept for anybody to grasp. It really is. And that's honestly one of the reasons why Tiffany and I started this podcast is because there's all of these like business, energetic, professional, personal growth, spirituality, things that can come along with being a business owner and how to be the most successful. And it's, it's hard to grasp onto it. I think you truly do have to go through this yourself.
00:21:02
Speaker
and experience it for yourself for it to all really come together and for you to just get it. So what Tiffany was saying is so you basically raised your vibes, you raised your value, you stepped into your worth
00:21:18
Speaker
You built your business around that. You did it in a way that could grow with you as you were evolving and then all of the sudden you got to kind of just step back and watch it all come together for you. And it's fairly effortless. It's not completely effortless, but that's how it works.
00:21:44
Speaker
I think it's not so much that it's like effortless, but it's like that you're starting to like, I think once you start viewing it from that perspective is you start building on your effort. Like when you're trying it from the perspective I was trying it from where you're like beating people into coming in, you're not building up on your effort. You're literally just starting over every day in that timeframe. But like, yeah, when you kind of take a step back and do it Tiffany's way, then you can build on your effort. So it does feel a lot less effortless. Like the effort I'm putting in today is building on the effort that I've been putting in for the last couple of years now.
00:22:12
Speaker
And so that makes a big difference. So same I have chills. I just got whole body chills cause it's just so nice to hear from someone other than me and Tiffany who really has had that experience before. And it's like, no, it's true. This is how it works. And it's hard to watch people then do it like the other way. Yeah. Cause it is the exact same amount. Like I was probably working harder for sure that I am now. Yeah. Cause you're just not getting anywhere.
00:22:43
Speaker
So yes, harder, smarter. What is it? Smarter, not harder? Yes. Yeah, work smarter, not harder. What does my husband always say to me? Yes, smarter, not harder. You love Scott. Okay, so here's a really good question. How did you let your clients know? And this is something that I kind of walked you through. So I think my question is,
00:23:06
Speaker
Did we post on social media? How did you make your clients aware of this price transition? Really, your whole rebranding. How did you even go about that? Right. When I rebranded, I did have a company that was helping me for a couple months. I was very scared of Instagram for a long time.
00:23:28
Speaker
I still am. I was a little scared of Instagram. When I got hacked the other day, I just thought for sure I did something wrong. I had no idea that it was everybody. I just assumed I was like, what did I do last night before bed? That is now destroyed my Instagram this morning. Actually, one of the girls on my stories, I love her so much for this because she has the best self-esteem, but she posts on her story. She's like, how many of you thought you got hacked?
00:23:48
Speaker
when you woke up this morning. And that was such a huge thing for me because I was like, I do not have the self-esteem to think I would ever get hacked. I just assumed it was me. Like I was like, I need to get out to the self-esteem level where I think I got hacked. That's what I aspire to. I want to read that my first thought. I want my first thought to think someone is trying to be me and it wasn't me.
00:24:09
Speaker
That's a goal. So I really hated Instagram, so I hired a company out of California. I had them used me for a couple months. They helped me learn a lot, and it kind of gave me the confidence to take over my Instagram, so I only used them. I want to say I rebranded. It was in the spring, and I probably used them for three months. That summer, I took over my Instagram again. So they helped me a ton with that. I kind of told her, this is the name I want.
00:24:36
Speaker
I just woke up one day and just really loved cold skincare. It just kind of clicked. Anyone who knows me knows I'm obsessed with cold, so there's a big part of that. I also feel like it's just a grading for skincare. I think it's a grading for skincare. I think there's a cult following in beauty and skincare.
00:24:54
Speaker
what's the word like it's just a trigger word for skincare and for those beauty names yeah i love that i decided to do it i ran across a couple people most people were actually not fans of it and thought it was a very bad idea so i'm actually going ahead and did it yeah i did not have a lot of people
00:25:11
Speaker
Agreeing with me on that. And so I did it anyway. I don't even know why I asked, honestly. I should also learn to quit doing that. So I had London help me. I kind of just sent her a vision board of what I wanted cool skincare to be, what I wanted to look like. I had my logo. I knew what I wanted the logo to look like. I gave all that to her. She helped me with my coloring and just things like that. So that helped me a lot.
00:25:38
Speaker
to put that out there. I guess if I didn't have that start, it would have been hard for me to put it out there. But at that same time, as I was doing all that, I was able to kind of also at the same time, it was the first time I had ever put together anything like cancellation policies, any policy, any business policy I didn't start doing until that time. So the first year and a half, it was just a free for all like
00:25:58
Speaker
whatever happened, happened. So I did all of those at the same time. So that was easier for me also. I was able to, on Instagram, be like, hey, these are my upgraded policies. Also, hey, like I'm bringing in Eminence. That's really big. So that I was able to kind of ride that coattail of Eminence out of my price rate increase also, but I mean, that's how you have to do it. You know what I mean? So I brought in a luxury spa brand, which also instantly grew me. People will look up Eminence and see that I provide Eminence and come to me.
00:26:25
Speaker
So to me, it was an upgrade. Like Eminence is an upgrade. So I was okay raising my prices after that. So it was all coincided. I brought in Eminence. I had all of my policies in place. I rerun Nicole skincare and I raised my prices all at once. So it was kind of just a flood to my clients. Probably now that I'm saying it back to you guys, maybe I should have slowed down, but it was kind of just all at once. It was just one big growth. I just was like,
00:26:52
Speaker
These are my new policies in place. These are why I have policies in place because I am a real business now and I need to protect myself for their benefit also. I mean, we've all learned that our policies are for our clients. And so it helps me be a better business owner. It helps me do everything better if I have good policies in place. And so that also raised my value, I feel like. So all the things I was doing, so many things, I feel like that raised my value. It wasn't so hard to raise my pricing to match it.
00:27:17
Speaker
Like you just have to come from a perspective of what you're bringing. You know what I mean? I wasn't just raising my prices, not doing anything behind the scenes. That would have been maybe harder to deal with. But to me, I felt like it coincided. And so I published my policies, I raised my prices, I dropped some things off the menu, I added some things onto the menu.
00:27:35
Speaker
I don't actually feel like I ever specifically at that point in time had anybody drop off right then. I mean, I'm sure I had some people maybe that I can't remember or some people who maybe were like half committed that then were like, nevermind. But I don't feel like I ever had a time where I was like, oh, should I have not done this? And I had to ride that out. I felt pretty good about it from this whole time I did it. Did you email? Did you post on social media? Did you text? How did you let your clients know all of these changes? I did not email.
00:28:05
Speaker
I'm just now growing my email because you terrified me about what will happen when social media goes down. So what was that, a month ago on the podcast? So I'm now a month into email. Good job. No, I did an email. I did text. I did send a group chat out, a group text out that was just kind of like, there's been some changes. You know, see my Instagram menu pricing, see my website. I've always had a website. So I just let them know, like upgraded pricing to website. I do feel like
00:28:35
Speaker
I did have one client that I can think of now. This is probably like, I think I've only ever had two times with clients that I've been like, I'm going to go home and never leave the house again. Thank you for this experience.
00:28:48
Speaker
This was one of them. She had come to see me the first year I was in business. I think she came to see me. I was brand new. I also think she was coming from the perspective, which is this amazing perspective. I'm not disparaging this, but I think she was coming from the perspective of she was helping me. She was doing me a solid and coming and helping my business. Do you know what I mean? She came in and saw me, had just a regular basic facial.
00:29:10
Speaker
Two years later, she came back and saw me and she booked online. So that kind of surprised me, but she booked online. So I feel like she had seen the pricing for a hydrofacial, which was like a completely different situation two years in. And the difference in that would have been $60. So when I charged her, she had nothing. She didn't see anything about it at the time or anything, but she texted me afterwards and was very upset about it. And that just kind of like, that was, I mean, hindsight, a good learning lesson for me. But at the time it was just like very like, I felt horrible, like that she felt like she had to pay so much more.
00:29:40
Speaker
that she wasn't expecting it. That wasn't what she thought her experience was going to be. And she was actually just seemed very upset about it. And so that was very, very hard for me. And I had to just kind of decide like, I mean, that's going to happen again. It's going to happen to everybody in every situation. So you kind of just have to like, for me, I had to sit down and decide like, am I okay with how much I charge for what I gave her? Like I actually did give her back half of it. I refunded her back half of her appointment because I was genuinely like heartbroken that she was that upset.
00:30:09
Speaker
But for me, I also after that point on was kind of like, I don't feel bad though about my pricing. Like I genuinely feel like that was the service you got. Like I was happy to give her back the money because of her experience. But I do after that, it was like a realization for me of being like, no, I feel pretty firm about my prices. I feel good about them. I think it was like that jumpstart of being like, oh, that upset me. And then I was kind of able to see it from like a, that was an isolated perspective. Like it could have sent me spiraling into like a,
00:30:37
Speaker
What am I doing? How am I doing it? I have to change all of my prices, you know, but it didn't. I stopped and was like, this is probably isolated. This is where she's coming from. This is her perspective. And I still feel good about my pricing. I still feel good about like the service I'm giving. And so after that, you just kind of have to, you know what I mean? Like I think you have to have those a little bit. Like you have to have some upset clients to quit caring about upset clients. The more you have, the less you care.
00:31:02
Speaker
That was like the universe testing you to make sure that you knew and you were firm on your choice and what like a valuable lesson that was for you. And like you said, you could have settled the other way. And you know, we're like, I'm never going to charge that again or whatever. But that is amazing that you were able to sit in that and then stand firm with your
00:31:22
Speaker
And I mean, I probably still would. Genuinely, if someone was that upset about it, I have no problem. For me, I'm going to always refund it or give half or whatever I can do to make them happy. It's like always the client's always right. Even if you feel like maybe they're not, like I will always be that business person, which we all want to be. We're all people pleasers like we've decided. So it's so hard to not do that. Luckily, like I don't think most of us are ever in that situation where you would have to.
00:31:45
Speaker
I was able to do that and I feel okay doing that because I do want her to be happy, but it didn't cause me to be like, what am I doing the next day? Do you know what I'm saying? That helps a lot. You just have to come from a perspective of knowing why you're charging, what you're charging. I don't even know if that was the beginning of the question.
00:32:03
Speaker
No, that's okay. That's okay. I love that. So all of those experiences, like so beautiful. Thank you so much for sharing all of that. You're welcome. I'm going to ask Tiffany now, because I actually don't know about any of your price increases. So I'm eager to hear how you've gone about this in the past and what your experiences have been.
00:32:33
Speaker
So mine is a little similar to Rose's story, the last time we changed.
00:32:40
Speaker
increased our prices. It was just me. I was still a solo esthetician. And I was trying to think this morning, I'd have to go back and look.
Tiffany's Pricing Journey
00:32:46
Speaker
I think it was 2019, maybe early 2020, but that was before COVID hit. And for me, where I was at, I was fully booked. There was like no more of me to give. I hadn't even considered bringing on a team member and growing that aspect of the business. I had kind of thought like, I'm tapped out.
00:33:07
Speaker
My books are full. I can't physically work anymore. So in a sense, and I've always put great value into my services and I know what I bring to the table. It was a couple years after I brought Eminence on. So we've grown in that aspect. So I knew my facials were amazing. For me though, I was at the point like I have to raise my prices to not offload
00:33:34
Speaker
my clients, but to kind of streamline my schedule and my energy. And so for me, I more than doubled my facial price. And it was a big jump. And I knew that the value I was giving was still there, like Rose said, and more.
00:33:53
Speaker
But at the same time, I like did not care what clients I was going to lose at the time, if any, because I just had to do something to kind of, I was like a sinking ship, basically. So I jumped my prices really high, like more than 50% on my skincare services. And then I raised all my prices across the board.
00:34:13
Speaker
And then we, so at the same time, kind of like with you, Rose, I started putting our policies in place. I started having like a cancellation policy. I didn't have any of that before. So it was
00:34:28
Speaker
In a sense, easy to let my clientele know like, hey, this is where I'm at. Our prices are increasing. We have a cancellation policy. Now we have all these things in place. And surprisingly, it went really well. I was so stressed about it. But at the same time, I had the mindset like, I literally don't care if they have a problem with it because I can't keep functioning like this. You could also lose half your clientele and still make the same amount business wise.
00:34:54
Speaker
Exactly. Exactly. Work smarter phase in my life and I've been there ever since. And so it went over really well. And most of our clients really had a lot of positive feedback like good for you, you know, you work hard where you support you and
00:35:11
Speaker
that felt really good. And then amazingly, that all opened the door for me to grow my team because it wasn't very long after that, that I brought on Adrian and Reagan, I brought them on at the same time. And if I hadn't had everything in place up until then, if I was still only charging, you know, a $65 facial and didn't have a cancellation policy in place and all of those things,
00:35:35
Speaker
It wouldn't have provided the opportunity as seamlessly as it did to grow my team and bring on them and grow them and start them off at a good place.
00:35:47
Speaker
Yeah. And so we haven't raised our prices since. And because like Rose said too, I positioned myself not even knowing I was going to have a team at the time, but myself to grow into those prices. And I knew when I set those prices that I was going to be way above anybody else in my area. I know in salmon, I don't have a lot of others in the area that offer the same services that I do, but even in the surrounding area in Idaho, I set my prices
00:36:16
Speaker
even farther ahead than, you know, estheticians in Boise, in Missoula, Montana, like those surrounding areas. Just knowing that I could grow into those prices and keep them there for a long time. Because again, like Rose said, it's not a fun job to do. It's a lot of work. And I knew I didn't want to do it again anytime soon.
00:36:38
Speaker
So yeah, that's kind of where we're at. So that was 2019, 2020. Yeah. When the practice went out. It was before COVID. I think it was 2019. So I think we're writing on like five years of our prices being the same. Can you still feel comfortable now, even with like the last year of things growing and pricing? So this is something that I visited with my personal business coach just a couple months ago.
00:37:03
Speaker
Because I was like, everybody around us is raising our prices. Inflation is insane. This is where I'm at. After visiting with her, it didn't feel right to me to just raise my prices because everything else around us is going up. We talked about the economy and she shed some light on
00:37:26
Speaker
where the mindset of most everybody is at right now, you know, it's an election year, inflation's insane, it has nothing's evened out. And when the economy is like it is, everybody kind of turns into this freeze state because we're all kind of waiting to see what the economy is going to do. And, you know, Jess and I have talked about this before, people have money, they're just choosing how to spend that money.
00:37:51
Speaker
where they see value in their lives. So it's not to say people don't have money to spend. So the position that I've taken as of right now is we're not going to raise our prices right now. And also I'm going to utilize that with my clients. So last month I sent out an email to all of our clientele and just told them that we value their money and we value where they spend their money. And we know that self-care is a necessity for them.
00:38:19
Speaker
especially with the state of the economy and where we're at. So we're standing firm in our pricing as of right now. And I was careful with my wording because it let them know that that could change in the future. And so I haven't decided, you know, where to go from there. But as of right now, we're going to stand firm with our prices and then we'll see what the future brings. Yeah, I feel the same way. Like I don't feel like
00:38:48
Speaker
there's been enough change like in my cost of like, I don't feel like things have raised enough on my end cost wise. I know the economy is like bad right now. And so like personal wise, it may be different. But I don't feel like business wise, the cost of things have gone up for me significantly enough to feel like I need to like address my costs, my costs, like my payments, you know what I'm saying, like what I'm charging. And so yeah, maybe like in a year,
00:39:13
Speaker
Hopefully not. Hopefully things don't get super expensive. But I don't feel like what's going on with the economy right now has changed my cost of things.
00:39:21
Speaker
It's the same. Personally, that's a little bit different story, but as a business perspective and our costs, I feel the same way. Right. That's what I'm saying. Personally, it might feel different, but I can't say for sure. I can't really say that my supplies or things like that have gone up, and that's when I'll revamp my pricing, or if my value goes up, I guess. Yeah. Yeah. Exactly. Yeah. I don't feel like I've seen a crunch.
00:39:44
Speaker
Yeah, same. And I think as long as we keep the mindset of the value that we bring to our services and that's what matters, instead of getting caught up in everything around us, like, oh my gosh, they're raising their prices and the price of this and this and that, if we just keep our goal on the value of what we bring and make sure that our dollar that we're charging matches that value, then I think it's a lot easier to make that decision.
00:40:12
Speaker
We also think it's important to not assume what other people have and what they're willing to spend for things. It gets easy to keep that in mind and to have that be a scarcity mindset. I think it's good for us to remember that there's plenty of people
00:40:36
Speaker
and plenty of money out there for everyone. But like, I truly do believe like, you know, there's I have a lot of clientele, and there's plenty of clientele out there for all of us that like, aren't going to be concerned so much about what the economy is doing. I mean, we're looking at everything from our perspective, but you have to remember that there's a whole group of people out there that are not even thinking about that, and are just concerned about what you're bringing. So yeah, if you you have to just always I have to always just remind myself that like,
00:41:02
Speaker
not everybody is coming from that position. So just don't assume where people are coming from. That is such a valid point. It's important to remember, especially around here with the growth we've had, there's a lot of people
00:41:14
Speaker
At the same time that I raised my prices and we were talking about whether that was hard for people or not, we've had an influx of people coming from out of the area who are used to paying way more prices for beauty services specifically. I've had handful of clientele come to me who are clients that see me who are originally from California mostly.
00:41:33
Speaker
I know that's a bad thing. I personally love them. Being from California myself, I have no beef. At the same time that I was raising my prices, I had a woman who was talking to me. She's a regular of mine now. She has been for years, whose sister when she visits her from California.
00:41:53
Speaker
She comes in to see me because my prices are so good. Like she pays double for micro-needling where she's from because that's just what they do and she doesn't even blink an eye. When I quoted them prices online, she thought I was quoting them like that was going to be the total and I was like, no, it's one or the other. Like we'll do this service or this service. She thought I was going to charge her for both services and she was okay paying that. So that was for me. I was like, oh wait, you were okay paying that.
00:42:14
Speaker
insane and so you have to remember though like you don't know what anybody else is thinking or where they're coming from when you're talking to them don't be under the assumption that they're trying to figure out how they're going to budget this into their costs and how they're going to be able to afford this because it may not even be
00:42:30
Speaker
a blink to them. And so you just need to tell them what you're selling and why you're selling it at that cost and just let them make that decision. Because that's very hard for me. I always come from the point where I'm like trying to be like, yeah, but let me explain why. And you have to quit doing that. I have to quit doing that. And you just have to just go from that perspective.
00:42:48
Speaker
That's so true because when we add it, well, when we add like that, I know it's expensive or, you know, just that little, that's coming up probably from our own feelings we have around money. And I do the same thing and I have to stop myself and remind myself constantly. And that's such a great point that you brought up. Never assume where somebody is at and what they are willing to pay for. Right. Yeah. Especially in skincare. We should all know that because I could be
00:43:18
Speaker
homeless before I'm going to quit using my facial recovery oil. Someone may not come to me and not want to sell that to me because they're like, she's having some issues. And I'm like, no, you should try to still sell it because I will buy it.
00:43:35
Speaker
That's how I am too. I never assume that I'm not going to figure it out because I will. I will figure this out. I wish I was complaining about money, but please don't try to sell me it. Good things to keep in mind. Good things for me to keep in mind. I feel like I just include everything I say I should be doing.
00:43:59
Speaker
Yeah. All things I would have never thought about if Jess hadn't come into my life. Jess is a life saver. Stop. Same. You are. No. I mean, honestly though, so many things that I've gleaned from have been that. And just not being scared to do it. Yeah. Everybody needs a Jess. Aww. Yeah. Thank you.
00:44:24
Speaker
So one thing that I think is important to bring up that you both kind of talked about is that when we're, so we're looking for clientele that are growing with us, basically. So we're not saying that the people that we lost or we don't care if we lose people, we do. We're estheticians, we have a huge heart and that's always like our number one hang up when it comes to
00:44:49
Speaker
Raising our prices. We're like, oh, I don't want to lose people. And I'm like, no, of course we don't. And we love people. And we're not saying that anybody's a bad client. And we don't care if we lose them. We do. But as we grow and evolve ourselves and our businesses, we're really just looking for clientele that is going to grow and evolve with us.
00:45:09
Speaker
And so it's not like a good, bad client situation. Sometimes it is, but for the most part, sometimes we have people that were like, okay, it's time. But for the most part, it's just about growth. It's just about evolving in our businesses and looking for the clientele who is along for that ride with us. And that's the place that we're coming from.
00:45:35
Speaker
of important topics that I wanted to cover is how often we think price increases should happen, which you both talked about this.
Setting and Evaluating Prices
00:45:43
Speaker
I just don't think that there is an answer. I certainly have seen people who feel like they need to raise their prices every year, but I just think it is so individual. I think everybody's experience in their business is really different.
00:45:56
Speaker
I really love the concept of both of you just setting your prices at a place for you to grow into. So while I think that every year we should look at it and you know every single year we should look at our bottom line and we should look at our costs and we should evaluate that probably every January or every December.
00:46:14
Speaker
And then make a decision at that point that doesn't mean that yes, you need to raise your prices every year. You need to raise your prices every two years. I just don't think that there is an answer like that out there. So yes, you should reevaluate. It doesn't mean that you need to raise your prices necessarily.
00:46:31
Speaker
There's consequences of how much we're raising our prices, right? And you both were really good examples. So one thing that I wanted to touch on is what is the consequence of higher increases and what are the consequences of lower increases? So we've already, you both did a really good increase that also kind of came along with like your rebranding and your building. When we do higher increases,
00:46:58
Speaker
That is kind of exactly what happens is that we lose sometimes, not all the time, but we'll, you know, we'll probably lose some clients. Yes. But again, we're going to gain the clients that are growing with us. And it almost can even allow us like, we don't have to work if we don't want to. Right.
00:47:18
Speaker
um it's it is scarier to do but i think that the rewards can be better and then the nice thing about that too is that you can probably go a little bit longer like you both said without having to do it again because it is a lot of work it does kind of suck to do and so that being said doing lower increases more often
00:47:40
Speaker
I wouldn't want to do that personally. Right. That would be a lot of stress for me. Yeah. Every single year, every two years, you're going to put yourself and your clients through this again. You know, so you just happen to do it more often and then people are like, oh, we're going to write your prices again this year because you do it every year, every two years. So I think you'd end up doing it too often.
00:48:04
Speaker
You might lose less people, but that can be a good thing and a bad thing. That just depends on where you're at with your clientele and where you're at in your involvement as an esthetician. What I think is really important is how we deliver the increase. How do we deliver these changes to our clientele so that they can be fully prepared for this and come along for the ride with this? One mistake that I see a lot of people make, and this is something that I helped you with, Rose, is
00:48:34
Speaker
the actual delivery of it, making it come from a really positive place because so many people and I'll even like if I see a post on Instagram about price increases, I will message someone so fast with a brand new paragraph and say, take your post down and post this instead because you make it sound so negative because you're like,
00:49:00
Speaker
making it seem like it's their passion, horrible thing that you're raising your prices and you deliver it in a way that, you know, they're like, um, my prices are going up and that's because of this, this, this, and they're just coming. It's like a morning tone. Yes. And I'm like, no, you say, you know, that you're, you always start by how grateful you are for your clients. Like,
00:49:30
Speaker
I love you. I appreciate you. I value you and your loyalty. I have loved working with you throughout the years. And then you just kind of slide in there in the middle.
00:49:47
Speaker
That's why I'm here, not at home. Yeah, seriously. So anyways, and then we'll just kind of slide in there. As of such and such date, you're going to notice a small increase in the prices. And I'm so excited to now be offering, you know, I'm doing more education. I'm going to be offering drinks, you know, in the waiting room and I've upgraded.
00:50:12
Speaker
my prices or my products or the services that you're offering. It's like you let them know that you're expanding, you're evolving, you are upgrading the experience that they are going to have with you.
00:50:31
Speaker
So you start with a thank you, you tell them what's going to happen and you just say, this is how I'm evolving and growing and offering you even more value. And so you're not coming from a place of, oh, my costs have gone up in this and that. So I have to raise my prices and
00:50:47
Speaker
No, you're like, this is my value. I'm evolving. I love you. And I appreciate you. There's going to be an increase on this date. And I've really found that the way that you deliver the information can really not make or break the experience, but it can certainly change the experience that you're going to have in your business when you do it.
00:51:08
Speaker
I do think that you should let people know. I don't think that you want to make it into this whole big thing and talk about it all the time. No. I think everybody needs to have a monthly newsletter.
00:51:26
Speaker
or buy even buy monthly i think is more than enough to be honest with you and so you can put it in there if you do text automation you can stick it in there and you might wanna just make a poster to on social media and then just make sure that the prices of changed on the website you know on that date and they're going to see that price when the book with you.
00:51:46
Speaker
I think it really does matter how we deliver our price increases to our clientele that's going to make it a good experience or just make it seem like it's such a horrible thing because it isn't a horrible thing. Everybody needs to grow. Everybody needs to evolve. As business owners, this is how we give ourselves a raise. We're not working for somebody else that I don't even get raises.
Overcoming Fear of Raising Prices
00:52:09
Speaker
If I want to make more money, I'm going to have to go out there. I'm going to have to work my butt off.
00:52:14
Speaker
you know, do certain things that are going to increase my income. I don't just get a raise, you know, because I'm not an employee. And so as business owners, we need to remember that, yeah, we do need to, you know, give ourselves a raise or make sure that we really are getting, you know, that we have the income that we deserve as we grow and evolve. And that is it.
00:52:35
Speaker
entirely on us. So I also look at it from that perspective too of being a business owner that it is just kind of part of it. So yeah, those are the things that I wanted to cover and I feel like are really important. And yeah, is there anything else that comes up for you guys questions you want to ask things that you want to add to that that you think is going to be really valuable for other people to hear?
00:53:00
Speaker
I do think on that note, for younger estheticians, if that just terrified them to raise prices because we just talked about how to do it and how to brace everybody and everything else. I do think when all is said and done, most of your clientele aren't even going to bat an eye because you are raising your prices
00:53:15
Speaker
You know yourself and you know your business. So if you're doing a good job and you're doing well at your business, you're not going to raise it to a price that is hurting your business. You're going to know what your value is and you're raising it to that. And your clients are going to see that also. And most of them are not going to bottom out. It's not going to be as scary as it sounds like the scary part is just doing it. I think.
00:53:33
Speaker
I think it's more bigger, it's bigger to us than most people. We talked about just bracing everybody and everything else, but I really think after you do it, you'll see that the people that you see regularly, most of your clientele that you've had, it's not going to be something they really think too hard about. It's true. Also, to keep that in perspective, it's so hard, so big for us.
00:53:54
Speaker
But and also like, I mean, you more than doubled, but that was like a different situation. I think if we're talking about just like, as we're growing, or like, as the economy is changing, and things like that, if you're increasing your services to that, especially our services where they are like a higher higher end, it's not a big deal, like 2040 bucks isn't gonna be a big deal to most people. So it feels life changing to us, because we're raising it across the board.
00:54:18
Speaker
But yeah, like come at it just from a perspective of letting them know make sure they know plenty of time Tell them why you're doing it, but don't put such heaviness on it. Like that's like yeah It's like it's not as heavy as we just spent an hour making it No, no You know that really is my experience with people as I've worked with estheticians over the years Is that they they really do make it into this really big thing and it's not that it isn't stressful. I make it everything
00:54:46
Speaker
Right. But once you do it. Just our livelihood. Yeah, literally no big deal. But my experience is that I actually would say that 99% of the people that I have worked with over the last 11 years that I have helped with their price increases have lost little to no clientele and 99% of their clients don't say a word about it. It's just
00:55:10
Speaker
Exactly, not a thing. But again, I also think that that can be how you go about it as well, but it just doesn't end up being what it is in our heads. Once it actually happens, it is so smooth and most people don't even notice that you did it or really care a whole lot and are really not going to say anything.
00:55:32
Speaker
And the ones who are upset about it actually usually don't say anything either. They'll kind of just slowly trickle away a little bit. And so we do kind of make it into something that it doesn't end up being. And that is really important for all estheticians and new estheticians to realize is that you're the one making it into a huge thing. And it is a big deal for your business. But from your client's perspective, it's actually not a big deal.
00:55:56
Speaker
No. It never is. It never is. Right. If I get my lashes done every two weeks, if she was like, I'm raising at $25 in two weeks, I would be like,
00:56:08
Speaker
figure it out because I love her and never go to anyone else. I know her value is worth that to me. I wouldn't even question it. If Yvette tells me she's raising her prices $25 a service, I will be like, okay, I was obviously under pain. It would not even be because I love her so much because she provides a service for me that I know I will never get anywhere else. Then on that same note, if it does feel like hard and it does seem to be a panic and you are losing a ton of people,
00:56:35
Speaker
don't panic and go backwards. You just have to evaluate why. What am I doing? And maybe it's a good way to reevaluate what you're bringing to it. Just up you. If you feel like you've raised it too much or you feel like you raised too soon, you just have to up what you're doing then. Stick with it. Good point.
00:56:52
Speaker
Yeah, absolutely. And never go back down. That's what I was just going to say. And I think we talked about that on the last episode because somebody posted in an estrogen group. And so this, this cute girl was like, everybody within 20 miles of me is
00:57:07
Speaker
lowering their prices, should I lower my prices? And I was like, immediately no. If you do raise your prices and things are going bad, yeah, you need to just be like, you need to up what you're doing, right? Yeah, right. Or go backwards. And I, you know, people do want, not necessarily what they can't have, but people do want the best, you know what I mean? And people who are like more in demand or more attractive, people who
00:57:34
Speaker
Like we're attracted to the people who charge the higher prices that it's all perceived value. So when somebody is charging 200 bucks for a facial, I'm like, they must be killer. I would love to try that, right? And so I'm like, if everyone else around you is lowering their prices, say thank you. And right here is five bucks because that actually just makes me look like... And so pricing is almost as precious. Right. Yeah. Exactly. Like you don't want your prices being so low that it's
00:58:03
Speaker
suspicious of your services. I could not agree more. It's so true. I would feel that way. I'd be not interested. If you're charging $60 for a one hour facial, I don't really want anything to do with that facial. I don't want your facial probably. Exactly. We do that as consumers. I do that as a consumer. I'm going to look for, I'm never going to buy the cheapest makeup.
00:58:27
Speaker
I'm going to automatically assume the cheapest makeup is not the makeup I want. I'm going to go for the higher income. Exactly. Those are the clients that we want, right? We really don't want the clients who are like coupon shoppers or always looking for the best deal. It doesn't mean they're bad people, but it's not what is going to help us grow our business. It's not what's going to build and sustain.
00:58:48
Speaker
our business. Exactly. So it's always easy. It's always easy to get panicky and do a promotion where you're offering a facial for $50 less, but I'm like, no, that's such an abandoned and it's going to hurt you in the long run. You have to step into your value and go into your value and own your value and remind yourself of it every day and just watch your business thrive that way because you value yourself.
00:59:15
Speaker
and your confidence. What I was going to say is so important to if you want to attract clients that value you and your services, you do have to own your own value and see the value that you bring to the table. That's really where it starts. And then, you know, the clients that do value you will come. Good episode, you guys. Yeah, and stay. Is there anything else you want to add before we wrap up?
00:59:41
Speaker
No, I loved it. I'm just so grateful for both of you and so grateful for all of the amazing value that you shared. Thanks for having me. Thanks for being here. You're the first guest.
00:59:52
Speaker
I'm so touched. You should be. That would be easy for everyone else. Oh, man. All right. Well, we are going to be taking you on a date in a couple of weeks. And I'm obsessed. I'm so excited. We're going to be taking you on a gala. Going where? Yeah. To the Dragon Den Gala in Idaho Falls. Rose is going to be my plus one. I don't know.
01:00:15
Speaker
I don't really know either. It's a dinner. So it's the Dragon Slayer podcast that I was on last year and they're hosting a gala because they do like a shark tank.
01:00:27
Speaker
being for local businesses, and so they'll be announcing the winner, and they're going to have dinner for all the podcast members. And I get to bring a guest, and I immediately thought of Rose, so she's going to be ... I seriously made my day. It made my day so much. I was dying. I feel like I just got asked to pull. We have to figure out what to wear. We're so excited. I know. I know. I've been deciding to buy something. It's cocktail attire. Obviously. Oh my gosh, guys, that's so fun.
01:00:54
Speaker
I am so excited for you. I know. Can't wait. Yeah. I'm very excited. I know we'll get to meet in real life. I feel like I know you, but we haven't actually met, so I'm so excited. I know. I am very excited. Thank you so much. Seriously, thank you for inviting me to that. I'm so excited. Yes. You're meant to be there. Yay. Oh my God. Super fun. Another podcast. Tell everybody, our listeners, how they can find you and follow you. Yeah. Give us your deeds, your website, how they can find you on socials.
01:01:22
Speaker
My website, I just have my booking website. It's Colt skincare, gloss genius. You can also find me at Colt skincare on Instagram and Facebook. That's all of it. They're all Colt skincare. Perfect. Get Rosa follow. Yes. Definitely on Instagram more than Facebook. So my Instagram is kind of where I like do most of my things. Yes. Yes. Love it. Right.
01:01:44
Speaker
And then you guys can find us, I'm Tiffany, or you can find me at sweet cheeks, waxing, skincare, or at sweet cheeks university on Instagram or Facebook. And my website is sweet cheeks university.com. Yeah, you can find me mostly on Instagram too. I definitely am going to be starting a Facebook here probably this weekend. But my Instagram is at the underscore SD with an E underscore coach.
01:02:07
Speaker
and we do have also an email address and we love hearing from people. So that is beyond aesthetics within any podcast at gmail.com. So thank you very so much for being here today. Thank you for our amazing guest and we will see you guys in the next episode. So have pretty dreams and enjoy the rest of your beautiful day. Bye guys.