Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Stronger Together | Cultivating Community Over Competition In The Esthetics Industry
138 Plays14 days ago
Pull up a chair and pour yourself something cozy — because this episode feels like a heart-to-heart with your closest esty girlfriends.
We’re bringing back one of our favorite humans, Erin Malinski, for a soul-deep conversation that’s been a long time coming. This one is for the beauty pros who are done with the comparison trap, tired of pretending they have to do it all alone, and ready to step into something more… aligned, authentic, and connected.
Together with Erin, we unpack what “community over competition” really looks like — not just as a cute phrase, but as a powerful way to lead, live, and build a sustainable business. This value is the heartbeat of Beyond Esthetics, and in this episode, you’ll hear why.
✨ We talk about:
- How comparison can sneak into your career (and what to do about it)
- The real growth that comes from collaboration and support
- Personal stories from all three of us about letting go of ego and choosing connection
- Why mentorship, community, and sisterhood change the game
- And how to start building that kind of support right now
If you’ve ever felt like you’re “behind,” like someone else’s success takes away from yours, or like you’re doing it all alone — this episode is a reminder that you don’t have to be.
💬 “There’s room for you. There’s room for all of us. And the magic happens when we stop competing and start cheering each other on.”
Find Us:
Instagram: @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach @lpsskinstudio
Email us! hello@beyondestheticscoaching.com
We'd love a rating and review and for you to build up our community by sharing this episode!
Recommended
Transcript
Introduction and Guest Appearance
00:00:03
Speaker
Welcome to the Beyond Aesthetics podcast, the podcast where we dive deep into the journey of estheticians who aspire to grow, not just professionally, but personally and spiritually.
00:00:15
Speaker
This is a space where the art of aesthetics meets the soul and the power of community fuels transformation. Whether you're looking to elevate your skills, expand your mindset, or align your career with your deeper purpose, you are in the right place.
00:00:29
Speaker
Join us as we explore stories, strategies, and insights that go beyond the surface because growth happens from the inside out. This is be Beyond Aesthetics. Let's grow together. And I am your host, Tiffany Orr.
00:00:42
Speaker
And I'm going to introduce you to my co-host here in just a second. And we have a beautiful guest again on our ah podcast today. She's a reoccurring guest and we're so happy to have her. So Jess, take it over.
00:00:56
Speaker
Yeah, so I am your other host, Jessica Peterson, and we're so excited to have a returning champ on our episode today, erin Malinsky. um ah She was with us just a couple of months ago, actually, and we had such a fantastic time with her and knew that we wanted her back immediately. and so we're so honored and excited to have you back, Erin.
Mastermind Groups and Engagement Strategies
00:01:20
Speaker
And before we get into today's episode, though, we wanted to talk a little bit about our upcoming mastermind and a really cool experience that we had this week. So we're actually recording this a few weeks before it's going to air.
00:01:34
Speaker
So by the time this episode airs, um the group will actually be starting in exactly a week from the day that this airs. And it's been such an interesting experience. If you guys remember...
00:01:50
Speaker
This group, these groups, they filled up in March and for September. And Tiffany and I were completely blown away by how it all rolled out, how fast it happened, and that we had so many people interested. We actually had to create two groups, which was something we had always wanted to do anyways. And so it worked out really beautifully.
00:02:15
Speaker
You know, but that it was like a little bit, okay, how do we keep people really engaged and like really excited? right did And so we had been sending out really cool monthly newsletters. And as we're starting to gear up and get ready, because this week we're about three and a half weeks out.
00:02:33
Speaker
at the time that we're recording this, I was like, I feel like I need to just confirm with everybody. I need to get their confirmation. So I had sent out all the welcome emails and the workbook process and the calendar invites. And we had put all that work in to like really start the process.
00:02:51
Speaker
And then there was just this nagging feeling that I had. I'm like, I have to make sure everybody's ready to go get everybody's confirmations. And so we did and pretty quickly started just rolling in these confirmations except for a couple of people.
00:03:08
Speaker
So, you know, at the end of the day, we had a couple of people whose plans had just changed. And that's always kind of a hard experience, especially when you you had just envisioned how things were going to go. You
Handling Dropouts and Trusting the Process
00:03:20
Speaker
had the groups all set up.
00:03:21
Speaker
There had been so much groundwork laid ah to get everybody ready. And so it was a little bit like sad in a way, like it's a little hard because i'm like, oh, man, I was really, you know, looking forward to having these people.
00:03:35
Speaker
And now their plans have changed and that's completely fine too. And, you know, instantly though, like we've said this before, there's so much trust in these groups and how this process really rolls out that even though it was really hard, I think Tiffany and I both, without even having to say this to each other, we were like, this is going to be totally totally fine.
00:04:01
Speaker
And whoever is supposed to be in these groups, they just seem to find their way into the group. And so a few hours after kind of the deadline of finding out that these other people were not going to be joining, i posted on social media that we had a couple of spots open.
00:04:23
Speaker
And within less than 30 minutes, there was this one person in particular. So it's really funny. As soon as I made the post, this particular person popped up in my head.
00:04:37
Speaker
And i was like, she, i did, it was just a weird thing. It was like, I just knew that she was meant to be in the group and I didn't know if it was going to be like this group or the next group. And so I wasn't thinking about anything specifically. It was just this particular person,
00:04:53
Speaker
instantly popped into my head. And within 30 minutes, she reached out and she was like, I want to join the group. Like there was no question.
Power of Community and Connection
00:05:00
Speaker
She was just like, i'm in, let's, let's go for it. Let's do it. And I was like, this is crazy because you literally popped into my head. as soon as I posted this, like, as soon as I knew that there were going to be openings, you've been on my mind.
00:05:13
Speaker
And so she was just immediately ready to go. And that was so cool. And so as I sit down and start to onboard her and send her all of the information and get her going, I opened up social media and you know how when you're on one page but somebody messages you on another page, they like banner at the top, like just you can see their name and a little bit of their message.
00:05:38
Speaker
I started to cry when I saw this. So there was this other person who was sending me a message on one page and I just saw the banner and I saw her name and I just saw the beginning of her message. And I started to cry because i was like, no freaking way.
00:05:54
Speaker
Cause this person is so special. She was like, with us before day one. I swear. She's been a part of our community and just a cheerleader. ah We don't know this person.
00:06:07
Speaker
We've never met this person. You know, we've chatted a little bit. She's taken my retail sales masterclass and she just... is like such a special part of our community without ever having met her without working with her directly. She had just joined one of the groups that I had taught. didn't even work with her one-on-one, but there's just a connection. There's just a resonance that we tend to have with, you know, a lot of people that are in the community. And so as soon as I saw her name pop up, I just was floored.
00:06:37
Speaker
Like, no way this could not be more. perfect and meant to be. And then when I was reading her message, I was like, wow, just speechless.
00:06:49
Speaker
And she was ready. You know, and when I had talked to her back in January, when she did join the group, she was just saying, you know, that someday she would like to tentatively like join a group or do some coaching or, you know, and so to have that spot open up at the very last minute and have her be somebody who popped into the group just felt like such a special moment.
00:07:11
Speaker
But it just is so validating and so confirming that, and actually this is basically the basis of our episode today, but like the right people just find you, you know, and there's such a power in community and such a power in,
00:07:30
Speaker
group settings and and support. And I don't know. It's just really ah magical experience. These mastermind groups and our coaching, it just seems like everybody who is meant for us and is ready, they make their way to us without us having to really do anything. I don't reach out directly to anybody.
00:07:52
Speaker
I've never done that. You know, we just post it and people find their way. Yes. And when, when we had that conversation this week about, you know, those spaces opening up and you and I were kind of going back and forth and it's so funny, I had zero fear.
00:08:11
Speaker
about those spots filling it up. And I didn't even like think twice about that. We were going to have to, you know, kind of go out and search for it or who we are going to maybe try and, you know, fill those spots.
Community vs. Competition in Aesthetics
00:08:24
Speaker
I was just like, it's totally going to work out. And it actually is going to be meant to be. And I think when you come from a space of trust,
00:08:32
Speaker
And you're just kind of open to understanding divine timing. Like it obviously wasn't the right timing for those other two members to join our mastermind group.
00:08:45
Speaker
And these two that just joined so quickly, like within less than an hour, right? When you put that out there on social media. They were needing that. And so that created that space and that openness. And the I think everything that we believe in attracts those right people to us. And it is, this is kind of just like, ah if you guys are wondering where we're going with this, this segue into this conversation we're going to have with you today and with Erin. um about community and about having that trust and that mindset to attract who you're meant to and letting that flow happen naturally when you can come from that open heart space. So I just think it's such a beautiful process. And it's just, like you said, such validation to that we're on the right path and that we're you know showing up the right way and helping raise the vibration for everyone who is listening. and so it's just really cool.
00:09:40
Speaker
Yeah. And preaching community, you know, preaching support and community, especially in our industry is really needed. and that is what our episode is all about today. So today we are going to be talking about being stronger together and cultivating community over competition in the aesthetics industry and why this is just so needed all the time. But especially these days, I think there is just so much more of a need for support for estheticians. And, and so let's go ahead and dive right into it. So again, Erin, welcome.
00:10:18
Speaker
baby
00:10:22
Speaker
We love having you. Oh my gosh, Erin, you are are the best. And we really appreciated our last episode together and we got such incredible feedback. So we're happy to sit down and have another great conversation with you.
00:10:38
Speaker
So yeah, ah let's do you want to catch anybody up on anything that's been going on with you since we had you on the show? How's business? Good. It's been busy.
00:10:50
Speaker
yeah it's been good. jill I think August is a little weird just because everyone's like gearing up for like the final bit of summer and like back to school and back to like a normal routine. So yeah, it's Been a little kind of just like hovering like last minute, but it's kind of nice because July, June was so busy. So I'm just kind of like just going with it and not overstressing it.
00:11:18
Speaker
Sometimes it's an opportunity to when things slow down a little bit to just take a step back and like reevaluate things. And I don't know, just have some chill time too. It's never ah horrible thing. Yeah. It's been, I'm just going to door here. Yeah.
00:11:34
Speaker
um Yeah, it's been really, it's been good. It's just been, it gives me like time to to get things done that I want to do, like, with like content or, you know, refreshing web, like all that kind of stuff that just you, you need time for, you know.
00:11:51
Speaker
definitely and Awesome. So good. like but but yeah So today we're going to be talking about replacing comparison and isolation with collaboration and community in our industry.
00:12:04
Speaker
And, you know, the heart behind this episode, it it comes from so many places. This is definitely one of our main, um, That's the word I'm looking for. Core values. Community over competition is a ah core value and something that we work really hard to cultivate.
00:12:20
Speaker
um So it's not something that is trending. It's something that is needed and just a huge value that we have. So this is a mindset shift that is super vital for both personal peace and industry growth, I think, which is like such a powerful statement because I mean, that encompasses
Overcoming Competition and Embracing Collaboration
00:12:39
Speaker
so so, much. So what do you guys think about that? Like your personal piece and industry growth and how cultivating community and stopping with the comparison.
00:12:50
Speaker
What are your guys' with thoughts?
00:12:54
Speaker
um I mean, I think it's been something that it's hard because I feel like being in pretty much a female driven, guess, career is,
00:13:07
Speaker
um you instantly have I don't know if it's like built in us that we're just naturally like going up against each other you know like or if it's like drilled in our heads from like other experiences that we have to you know compete with other people like we we feel the need to I know like as humans like we naturally just feel the need to compete but and't know I just feel like it's time to like change the narrative a little bit because I think like when, especially when I first started and probably with you guys too, like it could be, get it could get really nasty out there.
00:13:44
Speaker
Yeah. And I think, well, I, I pick up what you're saying. Cause like for me, i i feel like I'm creating generational change and transformation and maybe it even stems from like a survival instinct type of thing that's built in us.
00:14:00
Speaker
And as we know, as we look back on our generations, even like our parents' generations, our grandparents' generations, like things are so different and they um lived their lives and had different relationships than even like we do. Right. And so it really, it I think it definitely was super cutthroat back in the day, we'll call it back in their generations. And then um for me personally, I just think it's like steals my piece.
00:14:29
Speaker
And it's just, ah it feels yucky, even if when i have it, cause I'll be super transparent. I haven't been in that space before in prior years of like more of a competitive something or feeling like I'm less than, and I have to compare myself to so-and-so and it just feels yucky and it steals my peace. And so I think that has been such a drive for me personally to go more towards a community over competition, had that mindset and really builds community, um, with, with everyone, but especially those certain people, I think that were making me feel less than, or I was intimidated by it's really actually was just a me problem, a confidence issue within me.
00:15:12
Speaker
Um, and it's just so much more rewarding. Yes. but also like peaceful within my own nervous system, because then when you can like let down those walls and,
00:15:24
Speaker
show up like truly and authentically and like it just everything flows so much easier and it's just let's go of all that nastiness and that yuckiness and it's just it's really beautiful.
00:15:37
Speaker
her I feel like I want to piggyback off of you because like obviously I think no one and can like sit here and say like we've never had those feelings you know like I feel like everyone in this you know community or anyone in this career has felt the need to compete with someone else or has felt maybe like less than or, you know, we have gotten in our heads about, you know, why is this person getting x, y, and z? Why can't I get to that level? Like, you know what I mean? Like, we've gone down those rabbit holes.
00:16:10
Speaker
And yeah, it is a super icky feeling because it like we start like, doubting ourselves. And then it just like snowballs into like something worse.
00:16:21
Speaker
And then it's like trying to dig yourself out of what you just, you know, it's like a whole mind game, like you create this whole scenario in your head, that's not even like happening and you stress yourself out, you know.
00:16:33
Speaker
So yeah I think we've all been through there, like been there. And I think it's recognizing that You know, it's okay to have those feelings, but not to go down the rabbit hole and pull yourself out and like, remember that like you are here because you know, you're you or because you offer so and so you know like there's a reason why we are business owners it's not not everyone can do it.
00:17:02
Speaker
so Yeah, I love that. It's very true. And I think when you we can stay curious, because ah course, old patterns will show back up in our lives when we're presented with new, new situations, right? And it's up to us to choose those patterns or not.
00:17:21
Speaker
And so I'm staying curious about that when maybe those things flare back up as we progress into this is just like my best advice because it's like, okay, what is this telling me? This is showing me back up here.
00:17:34
Speaker
And I definitely have the choice to either snowball, like you said, and kind of spiral and go down that rabbit hole, or i can just be curious about it. And we have probably have a really honest conversation with myself.
00:17:45
Speaker
about why it's coming up for me. And again, it's really a me problem and it's really just, I need to look in the mirror. So I'm excited to get into, um, into this episode and, um, kind of really dive deep and have these honest conversations. I think it's really important. and So I, that's, I'm glad that you brought that up, Erin, because if we're not transparent about where we've been and you know, the versions of ourselves that we have been, then how can we help others work through their own versions?
00:18:15
Speaker
Why do you guys think it is important for industry growth to come from the mindset of community instead of comparison? How do you think that all counts?
00:18:30
Speaker
I think we're just stronger as a whole. Okay.
00:18:36
Speaker
yeah I couldn't agree more. And I have always looked at this like, so from a rep's perspective where I'm working with so many different businesses and women, what I have noticed personally is the estheticians that I work with who have more of an openness to community and networking and being really supportive of other people have always been more successful and more at peace.
00:19:03
Speaker
in their businesses, they just have always been so much happier, you know, and then in comparison, when I've worked with people who are a little cutthroat or they are not as community orient oriented, they're like not willing to share and they gatekeep all the time.
00:19:22
Speaker
So to me, it's this energetic thing that I've noticed where the ones who are just so open and they're willing to share you you know be a part of a community and just be a little bit more involved and loving and supportive of other estheticians.
00:19:38
Speaker
There's just a
Energy Dynamics in Client Experiences
00:19:39
Speaker
bigger energetic space with them that I've noticed that just draws more success and abundance and happiness and peace to them. We're the ones who are just more constricted and they're like holding back and they are just not as willing to be supportive or they're always comparing or they're like gatekeeping so much. They're coming from a place of fear, which is such a small energetic space. And so they're actually blocking success from themselves.
00:20:06
Speaker
And I've watched those people walk away from their businesses completely sometimes too, because they're you know, they just got to a place where energetically it didn't feel good for them anymore. And so it's been just such an incredible experience as the observer to watch the difference in just the energy of expansion, you know, and love and support and trust versus the energy of fear which is just so constricted. And then you're just blocking so much from coming to you too. So I think that overall it adds to the industry growth because we are stronger together. Like we are so much stronger if there is more,
00:20:49
Speaker
of that open energy and mindset of abundance. And there's more than enough to go around. And this person is my sister, not my competition. Like we're really all in this together.
00:21:02
Speaker
and so I think that that counts for a lot of it too, you just from a more spiritual energetic space. yeah Yeah. Yeah. And I think it also benefits the industry as a whole too, from like our client's perspective.
00:21:16
Speaker
It's super off-putting from that from that perspective. As a client, when you have you're going to see your esthetician they are off-putting or they are cutthroat or they are, um you know, you can feel that energy from the client's perspective too because I've been there as a client. I think we all have for sure.
00:21:38
Speaker
And it's just super off-putting versus going to someone with like super open, space and loving and supportive. And you can feel that energy too. And I mean, we're more attracted to that. So it's like a higher vibration versus a lower vibration, you know, and you're going to be obviously attracted to that higher vibration. So and think it's just really cool.
00:22:00
Speaker
Yeah, absolutely. Well, we definitely rise by lifting others, you know, so in this industry, we really thrive when we remember that nobody else can be us and we are our secret sauce. So we might as well just support other people, you know, and then also be so grounded in our own authenticity and what we have to offer. And when we do that, we also give other people permission to do the same. And then I also just, you know, like coming from the place of understanding that there's more than enough to go around.
00:22:30
Speaker
We're talking about the creator of the universe here. Like, are you really questioning what's available to you? but Come
Solo vs. Team Dynamics in Aesthetics
00:22:36
Speaker
on. But on another level too. Yeah. You know, when you actually know that our industry is such a key driver for the economy and it is, i mean, next to healthcare, the beauty industry is just so huge. And as it continues to grow, I mean, there's more than enough clients to go around anyways. And so a lot of it, I think, just comes from really grounding yourself and having that amount of trust that there's more than enough for everybody. yeah Absolutely. Yeah.
00:23:09
Speaker
Okay. So Erin, we're just going to start with you and i give you some floor time and some share time because we love hearing about all of your experiences. So give us your, if you can, like a definition of community over competition. What does that mean to you?
00:23:25
Speaker
So kind of like what I already said, it's realizing that we're stronger together than we are by ourselves. So coming together as a whole, then just trying to like fight a battle by yourself.
00:23:40
Speaker
No, because seriously, being a business owner is super hard. Yeah, and it' save this so alone it's hard. Yeah, it's hard being the business owner. It's hard if you're a solo business owner because you don't really have anyone to like talk to, right? So if you can find those people that you can feel that you can open up to and, you know, ask questions and like see how they're feeling and just have those open and honest conversations with them and not feel like you're being shrugged off.
00:24:09
Speaker
then like that is like such a game changer, especially when you're first starting, right? Cause it's super daunting.
00:24:17
Speaker
Now, what about like, what are both of your thoughts on esthetician who's working for somebody else too?
00:24:26
Speaker
Like community, like the competition with them? Yeah. Yeah. Like how do you think we could tie in those estheticians? I feel like... just kind of maybe like thinking again, this is going to go off TIF being like looking at yourself in the mirror, but like thinking why you went into aesthetics for the first, like why, what's your why, why did you decide to go down this career path?
00:24:53
Speaker
um And yeah, is, are you going to compare yourself to your peers that you're working with? Probably like I'm not going to sit here and lie say like, my God, you're fine. Cause you're not like, Oh man, like,
00:25:07
Speaker
you know, she's getting more clients than I am or whatever the case, like more reviews, whatever. But it's like, don't allow yourself to like go down again, like that rabbit hole. Think of your why and just focus on that and stay in your lane.
00:25:22
Speaker
And maybe you can even like learn from your peers. Like maybe they're doing something and you find it like, i mean, you're curious about it. Ask them, you know, like,
00:25:34
Speaker
just work together instead of just, again, working alone. Yeah, it's true. And I guess, you know, now that I say that I do come from the resort industry. So for the first seven years of my career, I did work with, I want to say there was five of us estheticians total and man, I learned so much from them. So while there were times that I was like, well,
00:25:58
Speaker
you know, she's more booked than I am or whatever, more often than not, I was just curious and looked to them as an example, who you know, and I think that that's really powerful too. Cause I could definitely see how you could get a little bit competitive where there's cause often too, in a space there's like pecking orders and whatnot. And you're like, they're more booked than I am or whatever. But if you can kind of just trust Aaron, like you're saying, i like anchoring into your why and anchoring into your purpose and having the mindset and openness to just continue to learn and grow and really
00:26:37
Speaker
elevate your own practices and continue to hone in on that and really not just stay in your lane, but freaking master it by learning from other people, then that's just kind of another, another standpoint, just so that we're touching on all estheticians.
00:26:54
Speaker
Um, because I think the community over competition and comparison, you know, issues, they run for all estheticians, no matter what. And so I think that that's just and another powerful point when you are working on a team with other estheticians too. Yeah.
00:27:09
Speaker
I think another example that strikes me, it's like the best way I can think of it's like teachers. It's like, if a teacher is going to become a teacher just because they want to get all the holidays off, because there's some people like,
00:27:24
Speaker
I've met teachers that you can tell they're not in it to teach kids. You know what I mean? Like they're in it for the holidays because it's like one of the only career paths that you get like March break and summer and Christmas and you know what I mean? that's point The kids are going to feel that. So like if we don't have that as estheticians, like obviously we have to take off our own time, but why are you becoming an esthetician? Because our role is to Be everything for our clients, you know, where they're safe space, we're making them feel good, where they're therapists, you know, where they're best friends.
00:28:00
Speaker
We're like for that hour or longer where their person. So if you can't like be that for them or you don't want to be that for someone, then you're in the wrong career.
00:28:13
Speaker
I just got chills. I love that. Me too. I've never heard it put that way. Actually, like you are, you are here in person, you know, because it's the only career that like I can, my dad was a teacher and he was freaking phenomenal as a teacher. So it just, and I've just, I've seen different, and I think even because we're also, we go to school for it. So we're taught, right? So you can tell when someone's passionate about it and when they're not.
00:28:38
Speaker
And I feel like you learn more, not like, sorry, but not, but like you learn more in when you get thrown into your job. So true.
00:28:48
Speaker
Like you're not going to be like, give me a sec. Let me whip out my book. It's so true though. You're going to pull from the people you work with. So you want to have that connection with the people you work with and good relationships. So you can be like, Hey, I'm not feeling very confident in the way that I'm doing an arm massage, can you teach me? Because you're really good at it.
00:29:12
Speaker
You know what this is making me wonder is I wonder if I have come from that community mindset and like not ever really compared myself to anybody because I started on a team. Like I, so, you know what, I'm wondering if this has a lot more to do with solo estheticians that, you know, as business owners, and then like smaller, smaller groups where it's like started off somewhere and it was just like you and someone else. And then you were really close, but then the team kept building. Yeah.
00:29:40
Speaker
But when the team builds, they go, you go from like two people to then like four to six to eight. Now you're at like 20 staff, you know, like it's going, there's going to be like groups that are happening and like things, you know, it's just, but Why?
00:29:55
Speaker
i mean, yeah, there's dynamics for sure. i will say though, like they're not all teams are supportive. And I've talked with lots of estheticians who are part of teams and they're, and it really does start with their leadership and that trickles down into the dynamics of the team.
00:30:11
Speaker
But I think just, I think you do have a good point. You, you did start with with a supportive team. And so that really kind of instilled that in you because you had mentors on your team. that were willing to coach you and share their you know expertise with you. And that
Mentorship and Career Challenges
00:30:25
Speaker
is very, very powerful. And so I think like if you are on a team or if you're a newer esthetician and you do wanna learn from maybe more experienced estheticians,
00:30:36
Speaker
as part of your team, I think the best way to approach that is to be super open and super coachable and take any and all knowledge that comes your way and still be supportive of that beauty professional. And so when you can come at it with like,
00:30:52
Speaker
maybe recommend them to, you know, your, if I say a client reaches out to you and you don't have that availability, put them on their books and that can really instill that you are supportive of them, that you're not just taking from them. Does that make sense? Like if you can um give just as much as you take, that's really going to help support you in that community to and build help build that relationship with your team as well.
00:31:17
Speaker
ah Okay. Yeah. Very good points. So Erin, sorry, we got sidetracked there for a second. i just wanted to make sure every listener feels really included in this conversation. So um a moment, what was a moment or season in your career where the competition did feel very heavy? um Okay. I have it written down here, so I have it good.
00:31:41
Speaker
um i probably would have to say that it was probably when i first started because I was trying to figure out who I was an esthetician. Wow. True. And again, like it goes back to the schooling, right? Like you're you you're in the school for I was in it for a year and a half.
00:31:58
Speaker
And then you kind of like do a little placement and you're thrown in. And you're like, I was what and I was like, 19 when I finished and like working like you don't know who you are at 19. You're just trying to figure it out. And you're like getting clients that are older than you. So it's like daunting. And you're like, how do I relate to this person? What do i talk, you know, like you're just trying to figure it out. So I think that was heavy because if you're working with other people, and at the time i was, there was only one other esthetician and she was older than me and she had been there longer. So it was daunting. Cause I was like, I'm this new girl that,
00:32:33
Speaker
I don't know, you feel like you're maybe stepping on people's feet because you're, an I don't know, you're just, you don't know who you are and you're trying to figure it out. um So that, and then I would all also have to say that probably the move and being somewhere still in a new city and trying to feel out a new city.
00:32:52
Speaker
Because again, I'm a bigger city. i say like the city that I am is like, compared to mine is like on steroids. Like it's just bigger and there's more and So yeah it's just trying to like stand out and because I'm already crafted, but now it's like, how do I, you know, stand out and not compete, but compare to all the other people that have been here their whole lives, you know?
00:33:17
Speaker
Absolutely. Why choose me, and the new girl? Yeah. yeah Yeah. So yeah, I think that those would be like the two, how I feel.
00:33:28
Speaker
Makes a lot of sense. So what has helped you shift into a more collaborative and connected space? um Just finding the proper people.
00:33:40
Speaker
and feel like. How did you do that in your new city, especially? Yeah, so um like I'll go back to when I was like back home. um I felt like what I used to do yearly, i think it was around my anniversary, I used to do a um local love giveaway.
00:34:00
Speaker
so i started reaching out to a bunch of like local um businesses that either i was a fan of or that I just admired. And I would do a giveaway with these people. And then it from there, like, build a community of, like, ties.
00:34:17
Speaker
So I feel like I tried bringing that when I came here where I tried connecting with businesses again to try to just, again, you know, get my name out there or just build these relationships with people that are on the same, like, vibration as I am. So, for example, like, where I work,
00:34:39
Speaker
I go for massages, like, it's like a five minute walk from here, but it's a whole like wellness studio. So there's like massage therapist, Cairo, um they do meditation classes, there's a naturopath, like I see everyone there, you know, and I've like gone in, i I do all my practitioners are there. I'm like, I've been able to ask questions to the owner, you know, like, just so I'm like, I've connected with people that, you know, are business owners, and I'm trying to like, learn from or you know try to get that can help me out, you know?
00:35:13
Speaker
I love that so
Building Business Connections and Community
00:35:14
Speaker
much because it really did. It does come down to those relationships, right? It's really no different than the relationships we've built with our clients. That community is built by relationship and typically in personal relationships, not always. I mean, I have some of my best friends like you, Aaron are just like, we've never met in person, but I feel like I can reach out to you anytime and vice versa. So it's really cool. But, um, for it really does start in your own community that you live in. So that's really cool.
00:35:42
Speaker
I think it's also knowing that like at the end of the day word of mouth is still like the biggest way to advertise. So making these connections because, you know, you can open up a business and be like, I'm going to do this all by myself, which is fine. You probably could, or you probably will, but being able to have like, make those connections where, yeah know, you've talked to someone or you made these relationship with and,
00:36:10
Speaker
they're now talking about you that's just like extra help you know what i mean and and now their clients are like oh wow like okay i trust this person so if this person is referring me to this person then they must there there has to be something you know definitely i think it's just making proper connections for the one piece yeah The piece you said about the vibration, about going to like certain businesses in your community that you're attracted to and that kind of match your vibe is really, really important because more than likely it's going to be a mutual, you know, vibe attraction or connection.
00:36:52
Speaker
And that's going to translate really well. So I do like that piece that you're just not like going into any business. You're really just going to what, what you're drawn to and those types of people will typically be a match. So that's really cool as well.
00:37:09
Speaker
Yeah. Erin, do you have estheticians, like esthetician friends that you reach out to that you like, do you personally have a community of other estheticians that you feel seen and supported by?
00:37:24
Speaker
but the time. I have like, okay good yeah, I do. Like I have, I mean, you guys, obviously, you know, like I reach out to you, all the time, Tiff, I've reached out to you. um I used to see an esthetician down in Toronto for facials. Her and I got really close.
00:37:42
Speaker
I think also working the Eminence trade show for a few years really helped develop good relationships with fellow business owners, estheticians, and keeping those relationships going when we see each other, either, you know, again, at the trade show or in trainings and just being knowing that, you know, someone, don't know, for example, like launched a loyalty program and I'm in the midst of doing a loyalty program, reach out to them and be like, Hey, you know, like, I really like what you did, you know, like, do you have any tips from like, you know, like, don't be scared to it.
00:38:22
Speaker
They're either going they're either going to be open and honest or they're not, you know? But I think it depends on like who you have in your community. And I'm really lucky to say that everyone that I have in my community as like business owners or estheticians, they're lovely.
00:38:38
Speaker
and I know I can reach out to any single one of them and ask the question and they would answer me honestly. And how has that helped you as a business owner, as an esthetician to just know i have this community, I have these people that I know that I can reach out to at any point. It just seems like that would give you so much peace and confidence in what you're doing to just know that there is somewhere that you can lean and people that you can lean on when you need to.
00:39:09
Speaker
And vice versa too. In fact, we have recommended you to other people. you know, we've even said, we're like, well, actually Erin just did this or she's working on this. Like you should reach out to her and offer to buy her coffee for like a quick conversation and see what advice she had You know what I mean?
00:39:24
Speaker
But like how it just seems to me, if I was in your position or like Tiffany, if I was in your position, it just would give me so much peace and so much more confidence knowing I can reach out to people when I need to, you know, and, and I don't have to worry about, and that it's okay. I think that's probably another point is that like, Hey, it's totally fine for you to do that. Like there, you don't need to pretend like you have your shit together if you don't, because none of us, like none of us do. Right.
00:39:51
Speaker
Like it's okay to reach out. It is okay to reach out and ask for help. And,
Impact of Being an Inspiration
00:39:55
Speaker
and just to know that you can, I just, I love that. I love that about you. and You've actually been like that ever since I've known you. You're just like so quick to reach out with any questions at all. Even if you're just like having random thoughts, you're like, Hey, Jess, can I run this by you? I'm like, of course you can.
00:40:10
Speaker
Well, because I think it's a lot, like it's a lot of being a business owner and like you can, you know, I'm lucky. And I have someone that works with me when it comes to like social media, on my website and stuff like that. And I mean, I annoy the shit out of her every single day because, but I'm like, I'm alone. Right. So like I, if I vibe with someone and I like appreciate their, you know, opinions or I want their thoughts and I know I'm going to get like, like something real that I want to, you know, use you as a soundboard and be like, Hey, this is what's going on in my head. Does this make sense or not?
00:40:47
Speaker
You know, or like, how can I tweak it or, you know, what can I do from it? Or have you felt the same way, you know? Yeah. It's really a support system. Like we all have our personal support systems and those are important too. But if you, I mean, it's really hard to like, i do, I talk through stuff with my husband, but so much of it is just like, doesn't land because he doesn't get it. And so having that personal support system within the industry for for people who have either been there and they can kind of give you a roadmap or give you some advice,
00:41:19
Speaker
Or just like you said, being a sounding board for like, Hey, I'm going through this. Can I just talk this through with you? And then it always just feels better, right? When we can get it out and having someone who can relate and understand it's so, so, so important. And just, ah you know, finding those people that really, that do get it and that,
00:41:40
Speaker
art come from that open space and don't have that competitive mindset too. It's really, really just, it's so magical. I can't even explain it. And then we can let our walls down and then it's not as exhausting either. We don't have like to...
00:41:53
Speaker
Keep up this, um this exhausting, like, what's the word that I'm looking for? Facade. Facade. Exactly. We can just like let it down. We can be real because there, as we all know, there are so many ups and downs with entrepreneurship in general, with business and with business.
00:42:12
Speaker
Practice and being a service provider. So, so many ups and downs and it's beautiful and they're all valid and they all lead to great things and they are hard. So having, having people in your corner or it just means everything.
00:42:26
Speaker
Yeah, it really does. So Erin, where this episode actually came from in the first place is that you had reached out to me several weeks ago about an experience that you had And I'm hoping that you're comfortable just sharing a little bit of that ah with us today, if you want to just tell us kind of what happened. Yeah.
00:42:46
Speaker
Yeah, so I had actually, so the backstory is I went to get a facial done and I found out that the girl that was doing my facial, I was one of the reasons why she decided to go into aesthetics. And I thought it was like the most, I don't know, wholesome thing I think I have ever heard in my entire life because you don't think of it as person or an esthetician.
00:43:13
Speaker
You're just like, you know, you do your job and you, you know, like like boogie on, you know? so to hear that I was like a reason or like ah I had like a part in helping her, you know, do go to school was a lot.
00:43:30
Speaker
And I thought that was super nice. So I shared, um, this on my socials and then I had a couple other people reach out to me stating the same. and I was like, Oh my God, this is like too much to handle.
00:43:42
Speaker
but And then I had, I was having a conversation with, uh, a girl and she was saying how she was very happy and like just loved how I've always been very like transparent and raw and I'm always leaving like the door open for people to like talk, you know, have that conversation. And i've I'm very like a girl's girl and, and you know, community over competition. And she's, she was just telling me how she didn't have that starting off.
00:44:14
Speaker
And it kind of really put a sour taste in her mouth. And just like listening to what she had to say, just like made me really sad because it could really turn someone off, you know?
00:44:26
Speaker
and it again, it can shut down someone where they're scared to reach out to other people because they're worried that they're going to be left on like red or, you know, they're not going to be given proper answers.
00:44:41
Speaker
You know, I just, I don't know. It's just, it made me really sad for her that she had to experience that. And just to hear that I was able to give her like that glimpse of hope that people are kind in this industry and people do care um was just amazing to hear.
00:45:01
Speaker
So then I yeah instantly reached out to Jess like literally seconds after I had this conversation. I was like, I I was like, hear me out. No, and I was like, well, yeah, this is like who we who we are. Let's talk about it. I mean, i don't think that you can talk about this enough because it is just, yeah, such a disheartening experience in our industry and we're doing everything possible to change it.
00:45:27
Speaker
Yeah. Yeah. Erin, how did that like make you feel knowing that you and like, I'm sure there's even more people out there now knowing that you've helped set the trajectory for people's lives to choose to like go to a sense goal and become an esthetician. Like that is so deeply, deeply powerful and that's life changing.
00:45:50
Speaker
Right. And that all really came from you. So like, how, like, how does that make you feel? What was your instant thought? When she told me, I like, thank God I had something on my face. I think I had towel on my face because I started crying. i was like, because she's like so much younger than me. And so it was just like, she like watched me you know, do my career while she, you know know, while she started. So it's just, I don't know. It's just, you don't think, I don't know. Like, I know maybe it's just me.
00:46:23
Speaker
I don't think of myself as like, people care, you know I mean? Like I just show up on social media. I'm going to talk about whatever I'm going to showcase what I do. And then I'm going to hope that you guys like want to like experience the treatment from me, you know, but you don't really think that people are actually paying attention to the point where someone's like, Oh my God, you helped you know, or i've been waiting for, or you're the person, but you don't think of these things. So to actually physically hear it,
00:46:57
Speaker
which I also think people have a hard time giving those compliments, you know, and this, um, and was so lovely by, and she was just like, I just feel like I had to tell you because, you know, people should hear things like this.
00:47:11
Speaker
And it's so true. I just made me think that we don't compliment or we don't give, I don't know what the proper word is, but we don't give credit where credit's due. Sometimes we like hold onto it.
00:47:25
Speaker
So I just feel like just, knowing that and hearing it was like, wow, that's big. Yeah. I didn't know I had such like an impact on people.
00:47:37
Speaker
You do, but you really do. and I think it makes it that much more important for all estheticians to realize that, you know, especially if you do have a social media presence that who you don't know who's watching you. And so it's really important to set the example that you want because you're really setting the example for the whole industry. Yeah.
00:48:01
Speaker
Well, what's really cool about you, Erin, is you have shown up so authentically and built your business so true to you and true to like what you want for your clients.
00:48:13
Speaker
And you created such amazing impact within that business, right? For yourself and for your clients. And you've created such amazing impact outside of that just by being you and by sharing that transparently like on your social media like coming on to this podcast and sharing in your story and being really raw in that and that is just created this impact that you really didn't see coming i think for Jess and we're not surprised at all we've seen this coming we've seen it happening actually in real time over the last several years knowing you
00:48:46
Speaker
from a distance. So it's not at all surprising to us from this side, but it's just really, really cool. And it just is a testament to you being truly authentic in who you are and what you offer and how you approach everything.
00:49:01
Speaker
And that's just created just like this ripple effect within, and it's just continuing to like, you know, found out outside of really big outside of you. And then it's really cool because now you get to to extend your reach through other estheticians, right? So you're like helping serve their clients because they chose to go to aesthetic school because they were inspired by you.
00:49:24
Speaker
And that is just something that is so so, so amazing. It just makes, it actually makes me very emotional. Yeah. Well, thank you for saying that. Yeah. It's again, it's just, don't know.
00:49:35
Speaker
I think it's hard to, I've, I've always struggled with a lot of, I don't know what the, I guess like the like self-love is really hard for me. I think it it stems from being as a young age, like I was in like modeling and acting and it's just like a really cruel world.
00:49:54
Speaker
So I think I just have like a really hard time absorbing that kind of stuff. Like when people tell me, I'm like, that's so kind. But then like my brain is like not allowing to take it It's just like m moving on, you know? But
Authenticity and Self-Acceptance
00:50:09
Speaker
it's like, no like that, that's why I think like i cried.
00:50:13
Speaker
And, you know, when other people reached out, I was like, oh, my God, this is like, it's a literal thing. and It is a literal thing. think that's a good point, too, though, with women in general and going back to that generational whatever that we've got going on is it's hard for women to accept compliments. And like you said, giving it is important to give credit where credit's due. And it's important for us to accept it with like,
00:50:40
Speaker
Of course, gratitude, but to practice that too, it can be uncomfortable. I'm the same way. I'm just like, I don't know what to do with this. And yeah you're like on the inside, I'm screaming, you know, with love and admiration and gratitude. But on the outside, I'm so freaking awkward. And I'm just like, you know, thanks. Or I revert to like an excuse about something.
00:50:58
Speaker
And I've worked really hard over the last several of years to not do that and to just say, thank you so much. Yeah. You know? Yeah. i moment I don't know what to do with my hands.
00:51:11
Speaker
ah over explaining or I don't know or the and you too and it's just like i don't know yeah so yeah it is a practice but I think that's part of this whole experience and this whole conversation that we're having about this experience about building that community too that's part of it and being able to and just show love where we feel it. And just to answer those promptings that come to us when they come, even if it does seem a little awkward or you're just like, I don't know if she's going to think that's weird.
00:51:45
Speaker
And I'm still going to tell her, you know, yeah and just acting on it. Yeah. I think that's probably the best way to start building community and cultivating community is like when you admire something about another esthetician that you're watching, freaking tell her.
00:52:00
Speaker
Yeah. Everybody, like we need to hear these things more. i Like we need as much validation as possible and we need to give as much validation as possible. And I think that that is really one of the best places to start when it comes to cultivating more community in our industry. Yeah, I 100% like I just think giving someone a compliment or telling them they're doing a great job is yeah you can make someone's day in like two seconds you know two seconds to just be like hey you're doing great and I love your stories you know that person's gonna be like dying on the inside yes
00:52:39
Speaker
so world out there I know. Well, it is though. Like it And social media is like a whole job in and of itself. And it's, you know, it's, it can be uncomfortable putting yourself out there. I think we, we've all done it and we've all built our own brands. Cause, but we've had to overcome a lot to be comfortable, just like putting our lives out there and our businesses out there and And so I think it just, yeah, I think it goes a really long way to just tell people when they're doing a good job, like, hey, I see you and you're doing great.
00:53:12
Speaker
Yeah. Yeah. Or like chime in, you know, like if someone is talking about going through something and you also have experienced that, like chime in and be like, hey, you're not alone. Totally.
00:53:24
Speaker
no yes Absolutely. Absolutely. Yeah. No, I think that is actually like a great place to start. Those are very good points. ah you want to share a quote with us?
00:53:38
Speaker
Actually, I have a great one right here. Okay, so my quote there is enough sun for everyone to shine. the second you believe that, the fear fades.
00:53:51
Speaker
Heck yeah. Erin, that was so like from the heart. Yeah.
00:53:56
Speaker
We gave her that quote, you guys.
00:54:00
Speaker
But it's a good one. It is. It's true, though. I feel like, I don't know, we're so consumed with, I don't know, we're so consumed with so like just life. But I think if we can like just take a second to breathe and appreciate how far we've come or, you know, like appreciate like even just the day, know, it slowly will like bring things down.
00:54:30
Speaker
Seriously. We're like constantly just like, go, go, go. And I mean, I'm talking from this because like, that's how I am. And I, how I've been for a long time is constantly in like a fight or flight.
00:54:42
Speaker
um
Mentoring and Supporting Others
00:54:43
Speaker
The moment you like decide to like, just not do that anymore. Everything just seems better. Mm-hmm. um Yeah. So yeah.
00:54:53
Speaker
It's lighter. Everything feels lighter. Everything is lighter. Yeah. Yeah. Thank you so much. So Tiff, I would love to hear just some ways that community has served your career. I know that you are like a master at this and I know you have like your...
00:55:11
Speaker
ah client community, you've done a really good job at that. But what about, you know, with, I mean, because I feel like today we're really talking specifically to just like the aesthetics world community. and what would you have to share about that and like some examples in your own life and career of how community has served you?
00:55:28
Speaker
Well, I think how it really got started was when kind of like with Erin's story, estheticians started reaching out to me on social media and asking for my advice.
00:55:39
Speaker
And and offering to pay for my advice, like pay for a consultation, if they could just pick my brain about a certain few things. And it really kind of just switched my mindset of like, same with you, Aaron. I just like had no idea that I was even being viewed as kind of this leader in the industry. And like, I had my shit together and,
00:55:59
Speaker
You know, and I sometimes can talk a really good talk. And on the inside, I'm like, my i like doesn't feel like I'm walking the walk. But anyways, that was really what fueled actually this passion um and has led to Beyond Aesthetics co-creating with Jess and everything.
00:56:20
Speaker
And i will say, like like I said, certain things will come up in life that really makes you anchor into who you say you are.
00:56:33
Speaker
And so I'll just share a little bit. We'll probably talk more about this in a different episode for you because there's a lot to talk about. But um right now in my business at Sweet Cheeks Waxing and Skin Care, um I am my lead esthetician. She is leaving Sweet Cheeks and she's going out on her own.
00:56:51
Speaker
And that has been, it's been a process to kind of come to really lean into the community over competition. So if you're, if you're new listening here, like I live in a very, very rural, small town, it's in Idaho and we're just, our community is super small and there's nothing close to us within two and a half hours. Like we are a two stop light town. If that gives you any context, 3000 people community. And so,
00:57:23
Speaker
We, and I do deeply believe that there is enough to go around. And so it's just been this experience. an interesting experience for me personally to go through. as a a business and then have my one and only esthetician and my lead esthetician want to leave and go out on her own and support her in that. And so i and like I said, it has been a process and i had this conversation personally with Jess the other day and it was just like, I had to I had a lot of noise coming at me from my coach and from other people on like what I should and shouldn't do and how I should approach this situation with my lead esthetician.
00:58:00
Speaker
And I had to just get so, so quiet with myself and really lean into what my inner guidance system was telling me, what my intuition was telling me. And that was just like, really what the message was, is that if I really do believe what i what not I preach, but what i teach and lead through and what I believe my core values are, it has to start in my own community. And it has to start with this experience here in Salmon, Idaho.
00:58:30
Speaker
with Sweet Cheeks and supporting her to go out on her own. And so that was just like, once I had that like little conversation with myself and came to that realization, everything felt lighter. And then it was just like, I was able to anchor back into my why and my deeper purpose for everything that I'm doing. And it really is one of my biggest, wisest community over competition and believing that I can support others and still have a successful business.
00:58:58
Speaker
And, you know do everything that I want to do, be a coach and be a mentor and be a successful business owner and serve our clients and, and, and the ands continue to go on.
00:59:10
Speaker
And so that realization was just really, really cool to have. And then everything just felt so much lighter. And then I was just flooded with so much love for everything, for Sweet Cheeks, for our clients, for my esthetician who's going out on her own. And I really am so excited for her and I respect her.
00:59:29
Speaker
for having the courage to do that and she's been so wonderful on because our main goal together we have so much in love for each other is to keep our relationship and to still serve our shared clients and to do this and like we haven't done this before so it's new and so hopefully this is translating to you and i know that I'm kind of getting off on that but or got getting off on a little bit of a tangent here, but it really does start like at home, if that makes any sense. So it has to start ah home within your heart. it has to start with where you're at.
01:00:05
Speaker
And then it really does just kind of like vibrate out from there, if that makes any sense. I'm giving you a standing ovation right now. I know. and know. i I'm just so proud of you. And I told you that day too. I'm like, I knew you would get here. knew you'd get here because I know who you are.
01:00:24
Speaker
you know. I feel like I will say, obviously, I don't know the dynamics, but to me, okay, so very small town, but to me, the fact that you were able to build this girl up, what's her name?
01:00:40
Speaker
Her name's Adrienne. She's so lovely. So the fact that you're able to bring a build-up Adrienne to a point where she feels comfortable enough to go on her own, that should be, like, that's where I'm, like,
01:00:52
Speaker
clapping for you because you got her to a point where she feels confident enough to be like I think I can do this so you should be part of yourself for that thank you and that really does mean a lot too because it is like i if I'm really honest with myself I've trained her for this you know from the beginning I've like set her up for this. And so how can i even be upset about that? This has been the goal and it will be continued to be the goal. I think with everyone who works for me, because that's just not the type of leader I am to not help anyone on my team live up to their absolute fullest potential. And even beyond that, like I want to see everyone succeed.
01:01:37
Speaker
And I
Leadership and Community Growth
01:01:38
Speaker
still believe that I can succeed within that too, because i am coming from such an abundant mindset and And even though we are in this very small town and like sta statistically, like maybe not on paper, it's not, doesn't look like it's going to work, but I do believe that it's going to, does that make sense?
01:01:53
Speaker
Like, it's just, it's going to work out. It's going to be magical. It's going to be for the best on all aspects because we're just going to, you know, believe in a delusional state. Yeah.
01:02:07
Speaker
Well, yes. At the same time, i see opportunity and I keep saying that to you. I'm like, I don't know. I see this here and I see and I feel like there's an opportunity here, an opportunity to like grill this and whatever.
01:02:20
Speaker
but I think what has been interesting is that as soon as you started to come to that conclusion to how every, you know, now you've hired and like we're building a new team and like the perfect people kind of landed when they needed to. And it's just been really beautiful. And so,
01:02:34
Speaker
Yeah, it's always really fun to witness. yeah I witness this all the time and I'm like, oh, it's just so magical. It's just so great. Everything always works out. Because you believe that though, right? Like if you don't have that energy, trust me, it doesn't work out. Like I actually, i in a situation right now with... um you know, and this is not like an isolated incident, but there are business owners who cling a little too tightly, you know, and then ah they do build these people up and then these people leave and then they're like super upset about it and just want to throw in the towel and, you know, sell the business. And it definitely, I think would cross anybody's minds. And so it is like something that you truly, it has to be like a core value, like a core belief. You kind of have to understand that people are going to leave,
01:03:25
Speaker
There's nothing you can do about it. so you kind of have to decide how you're going to approach it when the time comes and what you're really anchored into and what you really believe. Do you really have an abundance mindset or are you going to live in a fear mindset?
01:03:38
Speaker
Because everybody has the opportunity to leave you. you know, especially, and if you're a great leader and you've like built them up to be this great, you know, they could, they could leave you. And so you're going to have to like lean into, are you going to trust that and let this happen, you know, and just trust that everything is going to work out. And then also knowing that when you do eight like have those beliefs, when that really is what you're anchored into, they, you're also still going to be successful.
01:04:06
Speaker
Do you know what I mean?
01:04:09
Speaker
love it. Do you have just a personal example or experience of community over competition? You know, i just feel like this is something that I have cultivated from day one. I mean, it it was interesting going into this episode. I really hadn't thought about my experience when I was working at the resort on a team, but I do, i can see how that really laid the foundation for me to believe in community and to not really have ever come from a place. I'm not someone who compares myself to other people anyways,
01:04:40
Speaker
That's not something I struggle with. I did when I was younger. It actually ruined my life when I was younger, but I've just really grown out of that. And it's actually this industry, I think, that has helped me to grow out of that, which is really interesting.
01:04:51
Speaker
But what's really nice about that is that I have been able to carry that energy and those beliefs with me as I have built up my territory with eminence here in Idaho. It's something that I've become really well-known for.
01:05:05
Speaker
i have just cultivated this energy energy here where everyone's friends with each other. It's really cool. I can get you guys all together in a room at any point. And like, everybody's talking and mingling and having lunch together. And then they start networking with each other. And I have people who are getting facials from each other and sending clients back and forth. They're like, I don't do microneedling, but Mandy does microneedling. And then, you know, Mandy doesn't do this. And like Carlotta does this. And so it's just been so beautiful watch
01:05:36
Speaker
watch The fact that I'm anchored into this, these are my beliefs. i don't believe in competition. I definitely believe there's more than enough to go around and that together we're better and we might as well just love and support each other because trust me, we need it. You know, not just as women, but like in this industry, we need more of it. And so it's just been really cool to watch my territory grow because this is what I believe. And it's really interesting how I attract people the businesses who also believe that. And there are people who are not aligned with me because they don't believe that. And so we don't end up in partnership, you know, but then as we built the coaching business too, because that is just one of my core values and something that I really believe, like that's where the mastermind group started from the very beginning is was like, let's just get together on calls and let's help each other and support each other in our businesses and our careers and whatever. And now we have this whole like explosive,
01:06:29
Speaker
business around it. So that's just my, my take on it. And like I said, I really can watch the people who come from that open energy. And you were really one of the first ones that I think I was like, reach out to Tiffany, buy her some coffee, you know, like offer, she probably will say no, but like, she'll answer some questions for you. Like, don't worry about that, you know?
01:06:50
Speaker
And I've watched your business expand because of that. And so now it's been just really cool to, you I don't know, have this podcast, have the mastermind groups, have the one-on-one coaching, like have this territory that is explosive and incredibly successful because this is what I've cultivated.
01:07:10
Speaker
And the only reason that that's happened is just because it's what I believe. I haven't done anything specific. It's just who I am. And I'm the one who is involved. Like I'm the connecting piece to all of this.
01:07:24
Speaker
I've seen it. I've seen it happen. And I, I'm so grateful to have been to still get to be a part of it and on many different levels. And, um, I think that's, that's really the core of all of it and all of our experiences. It's because of who we are and what we believe and being able to anchor into our why.
01:07:46
Speaker
And so for anyone listening, i think I would just prompt you to do the same, like really ask yourself who you are. and what you believe and identify those core values for yourself.
01:07:58
Speaker
And it really will, it will serve you well. And if that's one of them set the example, you know, because like you're saying, it really does start with you. So you have to be the one to really set that example in order to really bring that energy into your business or to bring it into the community.
01:08:16
Speaker
Absolutely. Um, ah where have you guys ever compared yourselves the most?
01:08:26
Speaker
Social media?
Navigating Social Media Mindset
01:08:27
Speaker
Yeah, that was my answer too. It's like so good, but so bad all at the same time. who I think it's so easy because we don't know what, you know, it's really easy to compare um or assume because you don't really know the true story. You're just seeing their highlight reel.
01:08:47
Speaker
And it's easy to get sucked into that, especially when you're in like more of an imposter syndrome mindset or space. Then I know for me, I've been like adipulted into that space even more when when I'm in that mindset. And then I get caught up in the social media highlight reel. Yeah.
01:09:08
Speaker
So I think it's like, think it also plays... the way I feel, it depends on my anxiety is. with mine hu Like where I'm at, if my anxiety is extremely high, then like I, I get way more harder on myself because like there's already like a loud noise going on and then it'll just get really nasty.
01:09:30
Speaker
um but yeah, it's like the constant reminding myself that a lot of what people show is a highlight reel. I try to very focus on people that are gonna come through as like authentic and raw and will like showcase or will show up being like, you know, I feel like shit today. I'm not doing anything or, you know, like the last couple of weeks, this is what's been going through or like a lot, like allowing us to also like have boundaries, like showcasing boundaries.
01:10:03
Speaker
um I feel like I, I'm trying to gravitate towards those people. And I've also noticed, and I've been trying to pay attention to people that i do if i get like a weird, icky feeling, I try to mute them. Because I just like don't want to like even...
01:10:21
Speaker
Like, I just don't want to see it, not in a bad way, but it's like just for myself, you know, because obviously there's something, there's an energy there that's just not vibing. And there's a reason why I'm feeling a certain way when I'm watching their content or whatever. And it's just like, I don't, you know, I just don't, I can take a break for a little bit.
01:10:39
Speaker
hu Yeah. I think it's so important to remind everybody that you can curate your content. Yeah, I feel like we forget that. I feel like you can.
01:10:50
Speaker
I mean, we all need to anchor into being more intentional with how we're curating our content. And like when we see something that we love, let Instagram know, click the three dots and say, I want to see more of this.
01:11:01
Speaker
And when we see something that we don't like, click the three dots and say, I want to see less of this and mute what you need to and continue to give and YouTube and TikTok and Instagram that information because you are the one who is in charge of that, right? Like the algorithm is actually built on whatever you are looking at the most and like responding to and interacting with.
01:11:25
Speaker
But, you know, and so it's just going to, it's like on autopilot. Or you can take control. And i don't I also don't think that there's anything wrong with muting people if you don't vibe with what you're seeing or you're like, well, I don't necessarily want to...
01:11:41
Speaker
and like unfriend them, you know, per se, but like maybe I just need to mute this temporarily or whatever, because you're already taking in so much energy from social media all day. You might as well just curate and take as much control over that as you possibly can. And not enough of us do that. it's something I've been working on and it makes a huge difference.
01:12:02
Speaker
And then also i think when it comes to social media and like two things, we've talked about this before, whenever you start to feel, you know, that you're comparing yourself or like judging yourself against somebody else, instead come from a place of like...
01:12:20
Speaker
I love what they're doing and I can do that too, you know? or asian Yeah, like try to glean inspiration from them instead of comparing yourself to them because what we recognize in other people means that we have it in ourselves too or that sometimes like that is meant for us, you know? Like if I'm watching...
01:12:39
Speaker
Erin, like let's say I'm an esthetician just getting into the industry and I've only been doing it for a year, but like I land on your page and I'm watching you do these incredible facials and like you're great with facial massage and you're talking about products. i'm going to be like, oh my gosh, but like...
01:12:55
Speaker
she's so good at this and her facial massage is so amazing. And, you know, she knows so much, like estheticians get so intimidated by stuff like that. Instead, i could be like, I'm going to save this video and I am going to practice this movement because I want to master that too. Like I love her facial massage because I also love facial massage, right?
01:13:18
Speaker
Or like, you know, I want to... spend 30 minutes every week learning about ingredients so that I can also be that smart. And this is something that I'm attracted to and seeing an errand because it's something that I also can see myself being great at in my own business or like this is something that I want to cultivate.
01:13:37
Speaker
So I think there's such like an energy and mindset that we can have with social media where it can be really positive. And then the second thing that I wanted to say is that we need to ah Tiffany and I were actually having this conversation in our coaching on Monday.
01:13:57
Speaker
When you're on social media, you can either be in a consumer mindset or a creator mindset. And you're the one that chooses that. And so even if I'm like going back to that example, if I'm looking at your content, Aaron,
01:14:13
Speaker
I can also save that and think, okay, now how can I create that similar to how Erin did and make it my own? That's a creator mindset versus the... kine Yeah, you're supposed to. i mean, that's like social media 101, but that's also...
01:14:30
Speaker
You should see my save folder. There's a lot. Yes. Well, that's why you're so good at social media. Like that is the
Practical Community Building Strategies
01:14:36
Speaker
creator mindset is that we're looking at social media from a standpoint of being inspired, you know, and then wanting to like recreate that, but recreate it in our own voice. And so I think that social media is something that we can control so much more, but you just have to be very intentional about it.
01:14:55
Speaker
Yeah, I agree. It's kind of like how we are training our chat GPT to know our voice. we We can do the same with social media, with YouTube, with TikTok, like with all of the themes.
01:15:07
Speaker
And so, yeah, I think it's just being... conscious of it and intentional with it and like you said to bring it back to that piece about anxiety when you're feeling maybe a little bit anxious because that is I can relate to that as well and um you know a default setting of mine when I am feeling a little bit anxious is just to get on a new scroll and so I really do have to just check myself yeah save yourself time to just and then come back when you're feeling better yeah for sure mm-hmm Definitely.
01:15:39
Speaker
So what are some, like, let's actually get into some practical and like tangible ways to build and nurture community. Like, let's go ahead and get into some actual action items. I feel like we have shared so much. This has been such an incredible conversation.
01:15:56
Speaker
um'm so let's just review some of the things that we've shared already, reaching out and complimenting other people. is huge what are some other things that we could do to connect with other people oh we talked about reaching out to businesses yeah we're not even reaching out but like being involved in other businesses and doing like that kind of networking too yeah I think like yeah I truly believe in networking with other businesses like even if it's like with like a this like your massage therapist you know what mean and
01:16:30
Speaker
doing something that like you guys can do together that you know you're bringing in like your world and their world and it's because I did that with a girlfriend of mine she's a really like one of the best acupuncturists I know down in Toronto and we did a course together where you know she allowed me to come into her world to showcase the acupuncture world like the missing piece which is like skin care And we did a course together and it was so cool to just have all the worlds blended together. So just like stuff like that, like kind of just think outside the box.
01:17:09
Speaker
Yeah. You know, like we're, a yes, we're a beauty industry, but in the beauty industry, there's so much, like there's different pockets. So it's like, you know, maybe like think outside.
01:17:21
Speaker
the general beauty world. wow Definitely. Tiffany and I have recommended to a lot of our coaching clients to, to build your own community, like, you know, find those estheticians that are close to you that you really vibe with and set up a monthly or even quarterly coffee date.
01:17:43
Speaker
you know, and just have like the standing appointment on your calendars for whoever wants to get together or get together to learn, you know, and like do trainings together and stuff like that. So sometimes you kind of do have to take things into your own hands.
01:18:01
Speaker
And I think that people would be so surprised when they started reaching out to other estheticians, how many of them are feeling the same.
01:18:12
Speaker
And would love to connect. You know, of course, there's going to be some people who are not there yet. And that's okay. Those aren't your people. But I would say 95% of feel the same and would love to network with people and and just have somebody to talk to. you Yeah.
01:18:32
Speaker
you know, and get together with. So I think that's another thing is to just kind of have the balls and the confidence and the guts to just reach out and be like, hey, you know what? I really love what you're doing. I feel like I really vibe with you.
01:18:43
Speaker
I'm getting ready to set up like standing coffee dates every quarter for estheticians and the community to get together and, ah you know, just kind of create your own little your little group of some sort or like a little wine night or like let's get together and go to to dinner or whatever that looks like, like a club.
01:19:00
Speaker
Like my sister has a ah recipe club. Estheticians could have a club. Yeah. I think like even just leaving the door open, like in the media world, we're like just coming on and saying like, hey, you know, if you guys ever have any questions or you're feeling alone or you're like,
01:19:21
Speaker
in a pinch or you need soundboard or you need a buddy, like you I'm your girl. Yeah. No, don't be afraid to reach out, you know? Yeah. Yeah. And like putting that message out there, I think that's really important.
01:19:34
Speaker
Yeah. And that door is open if, and when those professionals are ready or are needing you, I think it's also always such a great indicator. If you're looking for something specific and it kind of goes back to that thinking outside the box, if you're looking for something and you're like,
01:19:50
Speaker
Man, I wish I could have a coffee date with, you know, so and so and so and so and so and so in my town and it doesn't exist yet. Create it like that is the universe's way of saying that you're probably meant to lead this because the idea came to you and it doesn't exist.
01:20:05
Speaker
And so take action in that. And even if it's messy, even if I mean, that is the only way that we learn and we grow. And um I think it just can be really cool if there's something that doesn't exist, but you have this like idea on your heart, create it.
01:20:22
Speaker
and my God. I just got like the best idea. We should create retreat.
01:20:28
Speaker
I want to do a retreat so bad. We talk about and teeth her yeah yeah it. go to Canada. I want to go far away. i love beautiful eat All of these things.
01:20:38
Speaker
do I feel like you two like, I don't, I don't, I don't, for some reason I'm not fully resonating with that, but I feel like you two can jump on that together. but I'm such a loner. I'm like, no, if I'm going to go on a retreat, I'm going to be alone.
01:20:54
Speaker
But I feel like you two would be like, having yeah thank you. Just invite me for like a morning. I'll come for a morning. But like, yeah, i feel like you guys need to just jump on that.
01:21:06
Speaker
Let's do it. But I think so many people would resonate with that. Like let's get together and you know, have like a two nights together somewhere and do like a yoga retreat and whatever. i think that would be really cool. If that speaks to you guys, you should just take that and run with it.
01:21:20
Speaker
Oh yeah. I want to do it somewhere in nature and beautiful and disconnected, like no service. it'd be so cool. So cool. Okay. Well, TBD. Yeah.
01:21:31
Speaker
Well, I'll let you know when Aaron and I come up with what we're going to do. Yeah. Tiffany and I are getting ready to create this. You guys, this is news to Tiffany, but basically what we're, what we're getting ready to do is everybody who participates in our mastermind groups, we're actually creating just a group for all of them. So basically we're Once you have gone through our groups, um you automatically are going to just be part of the Beyond Aesthetics inner circle.
01:22:00
Speaker
And I'm still working out the details of what that is going to look like. But i think that that is going to be huge for just people who...
01:22:11
Speaker
I mean, automatically, if you're in one of our mastermind groups, you're for community, you know, and we don't want to lose touch with that. So it's going to be a way to keep everybody really connected in a community of love and support, uh, just ongoing forever and ever. Love it. Sorry. tough It is news, but I'm not surprised because think she knew I already knew this was coming.
01:22:38
Speaker
Yeah.
Finding Genuine Support and Collaboration
01:22:40
Speaker
And I'm here for it. I've been doing a lot of work in the background while Tiffany has been managing her team changes. And so already knew something was coming. Well, that' that's what's coming. Because I just think it's so necessary, right? And like once you have found your tribe,
01:22:55
Speaker
but you kind of want to stick with that and keep it going and then like continue to build on that. So those are some, just some different tangible ways, but I do just think you have to take it into your own hands. And I, I think you're right, Tiffany, that if it's, I think every time that we're faced with, Oh, I wish I had this might be your, uh, might be your calling. Yeah.
01:23:19
Speaker
here All right. Have you guys ever ran into where it feels a little performative versus truly collaborative or people who say they're all about community and support, but you know that it's just, they're just, that's words with that nothing behind it.
01:23:42
Speaker
I can think of many cases.
01:23:46
Speaker
i want to say like, yes. I just they can't pinpoint.
01:23:53
Speaker
an exact like moment. But I feel like, yeah. I think you just know when someone is really genuine and rooted and that belief and when they're not. And I think the reason why i bring that up is because I think it's important to kind of be on the lookout for it.
01:24:07
Speaker
You know, not so much that we want to share specific examples, but I think that as you start to collaborate with people and like ask questions, you're going to be able to weed out people who really are anchored into that belief and really do want to support you versus people who are just saying it to say it.
01:24:26
Speaker
And because they feel like they like need to, or it makes them look good is kind of what I'm getting at. Yeah. I think a specific example that comes to mind is maybe somebody who's more of a taker and not willing to like reciprocate that. So they just want to like learn everything they can from you.
01:24:46
Speaker
And they kind of like say that their community over collaboration, but then maybe they're you know, some like information gets back to you and like they were talking about you or a good indicator is that they're talking about other estheticians or beauty professionals in a negative way. That's always an indicator of like, you actually don't, we don't align.
01:25:07
Speaker
Cause if you're going to talk crap about them, then, you know, or you may, maybe you've heard that they've like, said things about you and it's gotten back to you again. You guys are live in a small community. So this does happen often, but also it's just a great filtering system. Right.
01:25:22
Speaker
And so you can kind of, when you are on the lookout for that and not like everybody is an enemy type of lookout where we're just like, have our, our guard up, not like that, but like just certain indicators and you're just like like, okay, this is a great filtering process. I know that you are not my person.
01:25:39
Speaker
And so we can just let that person go on their way and really just attract those people who are your people. you have Yeah, definitely. i think the only thing I can think of is like um deciding like, guess for me to be like, this site I'm not going to like get into the whole thing, but deciding to do something with my business and then i guess pissing someone else off.
01:26:07
Speaker
where they complain about how I've decided to do something. yeah tiffany Tiffany doesn't know what that's like. But it's like, people do it all the time. just happens.
01:26:21
Speaker
I don't know. don't know what to tell you. It happens. Oh my gosh. I see that all the time and it is super weird to me. I'm like, what is happening right now? But yeah, that's definitely a thing.
01:26:33
Speaker
Yeah. That's definitely a thing. For sure. Well, true community doesn't feel like competition disguised as a compliment. It feels like safety, encouragement, and momentum.
01:26:46
Speaker
Okay. So i'm do either of you have any... Advice for people who feel isolated or not enough beyond anything that we have mentioned already. Like my best advice is just find some estheticians probably on social media that you admire and just reach out and just say, hey, i think you're doing great. And I love like watching your your content and you're killing it. Yeah, ditto. That's exactly what I would say. i Just like make your little girl gang.
01:27:18
Speaker
Yes. Cause you guys can like support each other like the best, you know, and be very mindful with who you allow in your girl gang. Yeah. Make sure you're like fighting with that person. If there's like something that's like, I'm not really sure, but I just like, I really like them, you know, maybe just like sit on it, you know, wait it out.
01:27:41
Speaker
i like that advice as well. Yeah. Really good point. Can I share a quote with you? And this is going to be my best advice, but it's not, these are my words, but I'm going to read it. Okay.
01:27:52
Speaker
No one gets to the top alone behind every success story is a web of unseen hands. People who opened doors, offered advice and believed in you when you didn't believe in yourself. It's tempting to romanticize the ah lone hero.
01:28:05
Speaker
The idea that grit and discipline are enough. Truth is every success is a mosaic of invisible contributions. A teacher who planted the first seed of possibility, a friend who made an introduction that changed everything, a stranger who gave you a chance when they didn't have to.
01:28:20
Speaker
We are shaped by the communities we're part of, opportunities we're given, and generosity of others. And when you understand that, gratitude replaces arrogance, humility replaces entitlement, and self-made transforms into community made.
01:28:34
Speaker
And that is by Simon Alexander. So I just, I came across that yesterday, actually, and I was prepping for this conversation today. and I just thought that was so beautiful and just like mirrored everything that we've talked about and that we believe. And so i think my best advice is to just really remember that like, no one gets there alone. Nobody gets to the top by themselves. And it really is a lot of unforeseen sources and a lot of opportunities that are just like little, little happenings or little, um,
01:29:04
Speaker
probably the miracles that maybe we don't even realize ourselves until we're on the other side of that. So i think if you're, if you're really in the mud right now and you're searching for your true community, just um trust the people that are placed in your path.
01:29:20
Speaker
They're placed there for a reason and take action in that and put yourself out there. I think it can just, that's where amazing things happen. Thank you for sharing that. What beautiful divine timing to run across something like that. And it is just so true.
01:29:37
Speaker
Definitely. Okay. Let's do a little closing reflections. Rapid fire. You guys ready? yeah Erin, what is your most powerful moment of community? Honestly.
01:29:54
Speaker
I thought you prepared for this. We say rapid fire, but we actually already know what these questions are. yeah We prepared for that one. Okay. i Powerful moment of community.
01:30:05
Speaker
um I would say when all you've done all the your work and it's like everything you you hear back from other people, waiting that's like come together. Do you know what mean? like Like we talked about where Um, I had like people reaching out saying x Y, and Z, like, to me, that's like, wow, it's like shaping that this is a community and you know, this is community over competition and there is room for everyone. And even just kind of like stating like, oh, I don't offer this, but you should go here. And then that person reaching out being like, oh, I had one of your clients.
01:30:50
Speaker
you know, thank you for referring like stuff like that, that to me. and Yeah. Yeah. I love that. Tiff, do you have any? Uh, yeah, my, I think still one of my most powerful moments is when we hosted our first sweet cheeks, ladies only prom in celebration of our 10 year anniversary.
01:31:10
Speaker
And just the, um, the people that came out for it to support not only what we built as a business and um to celebrate themselves. And it was just like this amazing, beautiful party that we had and we got to celebrate together. And that's just still one of my most favorite moments. And it really and kind of proved to me like all of the 10 years worth of work that I put in really like had made such an impact in um, my clients' lives and our community's lives and bigger than I even realized until that moment happened. So that was really cool.
01:31:46
Speaker
Yeah. That's awesome. my Our mastermind groups, man, I tell you what, it's just like the best thing I've ever done. It really is just bringing people together who want to love and support each other. and like there is stuff that, you know, in the personal lives, of course, because we work on a lot of the personal development along with the professional development. And then every time we wrap one up, I'm just like, a man, that is like the best thing i have ever done.
Empowerment through Mastermind Groups
01:32:18
Speaker
and Because it just confirms further that we need more community over competition in our industry. So that's always really just powerful for me and just something I'm really passionate about.
01:32:31
Speaker
i mean, I would have to agree to. And it's always a testament when we have people that and continue with the mastermind, you know, when we have returning members and it's just like, okay, this is, this is true. This is deep work. This is good work.
01:32:44
Speaker
Yep, definitely. Erin, you're next. Erin, January, you're joining. Plan on it. ae but Okay, let's have some fun with this. What is one way that we hype up another esthetician besides sending a message or commenting on their social media? Because we keep talking about that and it is like incredibly powerful. Don't get me wrong. But like what else?
01:33:08
Speaker
Jocase them. Oh, like reshare stuff and showcase them or like. them Yeah, like if there's something that they posted that resonates with you or I don't know, like you compliment them, you tell them that you do love their work.
01:33:21
Speaker
Like go grab a reel, post it and talk. Like use like your platform to be like, this girl is amazing. Check her out. She gives great information.
01:33:32
Speaker
Give her a follow. Yeah, that is huge. That's so powerful. and love it. Gives me so many chills. Yes. I love that. Do you have any?
01:33:44
Speaker
and
01:33:47
Speaker
I mean, I would have to agree. That wasn't what I was going to say, but I think that's such a powerful way by using your platform and bringing your community to another esthetician, because it not only says to your community that you do believe in community view over competition. I mean, like your, your clients are community, right?
01:34:04
Speaker
Um, but you're also like allowing another professional into your community. And so it just like speaks volumes and it really is so cool to hype up another esthetician. Cause you have no idea that esthetician that you highlight, she could have been crying in the bathroom that morning, ready to like throw in the towel, didn't know how she was going to make it. And then that little,
01:34:24
Speaker
perk that you gave her a little, just light of love, like could have made all the difference. I could have, she could have booked a facial and, you know, paid for rent because of it. You'd never know. Right. so yeah I would have to agree.
01:34:38
Speaker
i love that. The only other thing that I would add, and I know that you guys are going to second this is like book a treatment with them. Yeah. I love that too. You know, if you're just like blown away by their work and you really support them, book with them or buy a gift card and give it to like a family member. You'd be like, you know, go experience this person.
01:34:58
Speaker
think that would be really powerful too. All right. What is a go-to mantra when you feel imposter syndrome or when you're kind of finding yourself just in that like comparison trap?
01:35:11
Speaker
Oh, what is that? oh what is that um oh my god and i'm not gonna give me a sec the one where she's like i'm real tough bitch we love it yeah like it's just like such like uh it's just like an upper you know heck yeah because it's just like when you're not feeling yourself but you're like i can handle it even if i'm crying can like pull through, i can do it.
01:35:40
Speaker
Broken heart. I can do with broken heart. And who is it again? T-Swift? Yeah, T-Swift. Okay. Okay. i do know we talk about it And it was just like, yeah, just it's just like that song. Like there's like a part that just hits because it's like, you can do everything with a broken heart.
01:35:58
Speaker
So even like when you're sad, you know, you can like show up and you can like persevere and like, it's just, yeah. Ooh, okay. Yeah. I just got chills. Anything with a broken heart, like literally if you can survive a broken heart, you can do anything.
01:36:12
Speaker
yeah Right. We've all been there. And so, Oh, I love that. I got chills too. i can all with Tiffany, do you have any? Um, I don't know mine is necessarily a mantra, but when I do find myself in imposter syndrome, I really just intentionally make that switch.
01:36:29
Speaker
of like, i this is telling me that I want to be inspired by this person. and so And it really does, when I like kind of realize that, then I go into inspiration mode. And it's kind of like, if I could compare it to like when I'm at the gym,
01:36:43
Speaker
And if I'm working out alone versus if somebody else comes and starts working out right next to me, I'm going to lift heavier. going to run harder. Like it's just that little boost of, okay, they can do that. So can I, so let's freaking go that kind of energy.
01:36:58
Speaker
So not a mantra, but that's really what I do. and love that. I always remind myself that everybody was a beginner at one point. And that's so helpful. You're like, yeah, but they've also been where I am and now look where they are. And so I know that I can do that too. So pretty similar, I guess.
01:37:19
Speaker
Love that. Love that. What is one thing you wish every beauty pro would stop doing?
01:37:28
Speaker
Talking badly about other beauty professionals. Thank you. Yeah. In person, on social media, it doesn't matter. like just it's such a low vibe negative energy and it just gives such a yucky ah vibe and feeling to you know and least it does for me and so I'm just like stop can we just stop yeah especially if it's somebody who does things just differently than you right and you're there are certain people will like say that it's wrong or that it's you know they're just mean about it just mean yeah
01:38:07
Speaker
Other beauty professionals and other businesses too. That's something that I can tend to run into. I'm dealing with a little bit of that right now in part of my territory. And I'm like, what in the heck is going on? Like, who do you think you are to be talking crap about another business down the road and like putting them down?
01:38:26
Speaker
Why would you do that? It's just so silly. You know, it's so interesting with Eminence, you guys, most people probably don't know this, but like you would never hear one of us speaking negatively about another skincare company because we are, that is embedded in us from day one. We are not allowed to do it.
01:38:47
Speaker
We treat every other company and every other like rep beauty professional with so much respect and say nothing but positive things um because of that.
01:38:58
Speaker
You know, like you you never want to have the reputation of putting down other businesses, other beauty professionals, other skincare lines. Like it's just an energy that is not abundant, basically. You know, it's just not, it's not good vibes. It's not good energy. And it's your reputation.
01:39:15
Speaker
And we don't want that. So, so I think that's ultra important.
01:39:24
Speaker
Erin, would you add anything that you wish other beauty pros would stop doing? Honestly, I feel like I just like exactly what you guys said. think you guys both just, just, I don't know, stop being mean.
01:39:36
Speaker
Yeah. Don't be a mean person. If someone does it, like, I mean, we've all been there. I'm like, am I going sit here and be like, I've never talked shit, but I've never done it in like, on like a social media platform. Like if I'm going to like talk, I'm going to like call my mom or like call a friend and just like vent, you know, like a safe space.
01:39:57
Speaker
But like, I'm not going to hop on social media and start blasting someone because that's just not what I'm all about. If you don't agree with what someone's doing, then that's fine because I mean, we're not all going to agree with how treatments are done or, you know, how someone is educating someone else.
01:40:15
Speaker
But I think it's like our job where your job as an esthetician for your people to just pave a different way. Yes. I could not agree more. That's actually something that i am working on currently because I do tend to like I'm being so vulnerable right now, but I get frustrated with um everybody knows this with esthetician influencers, you know, and I'm like, instead of harping on them. I need to just be sure that I'm paving the way. Right. And like giving everybody verbiage and like highlighting the people who are coming from like the energy that I want to put out there versus like putting attention on what is bad energy, if that makes sense.
01:41:02
Speaker
And so I think it's like really similar, but we have to like, Aaron, like you're saying, like pave the way and set the example. Yeah. Yeah. Okay. Okay.
01:41:14
Speaker
One thing you wish every beauty pro knew.
01:41:22
Speaker
I'll start. If, if the calling is on your heart, then it's meant for you and you're meant to be abundant in that. And the only one who can block that is you with your own mindset and your, your beliefs about it. So if, if you have a calling that's on your heart, if you're called to be an esthetician,
01:41:43
Speaker
you know, no matter what role you're in, then that is meant for you. And you are meant to have abundance in that. And that um to me is a lot of the universe actually. And you have to trust that and lean into it. And so if things aren't going well for you, then there's something blocking you. You know, there's probably some sort of a belief that you have or something that's holding you back from that. Because if it was your calling, you're meant to be abundant in it.
01:42:14
Speaker
I would probably have to say, um not everyone's going to like you and that's okay. Knowing that not everyone is going to, you know, vibe with you or going to think that, you know, you're good at what you do or, don't know, not everyone. You can be like the juiciest peach and someone doesn't like peaches.
01:42:37
Speaker
It's true. True. True. yep yep it's very accurate that's fine and that's how I think you we kind of like develop and get our community because the people that do vibe with us you know will come and we'll find their way huh and the people that are just like oh she's not my cup of tea perfect totally fine well yeah who love that I mine is just, again, it kind of just piggybacks off of both yours. It's just, there's, there's enough to go around. There's more than enough.
01:43:13
Speaker
And it just is really leaning into that abundance mindset and um getting out of that scarcity mindset. And there's just, there's more than enough to go around. There's more than enough for everyone to be successful, for everybody to find their tribe and to show up authentically. And so, yeah.
01:43:32
Speaker
who Yes. Amazing. All right. Well, we invite everybody to tag or shout out ah fellow esthetician this coming week after you hear this episode.
01:43:46
Speaker
um Send them a DM or get in their comment section or give them a shout out. um Somebody that you really admire and it definitely can start there and be that easy.
01:44:01
Speaker
there anything you guys want to add? Anything else? No, I feel like we gave so much information and this is going to such a good episode. And I hope it really just resign. Like, don't know. I hope it just hits someone and like whoever's listening thing is like, it helps someone, you know? Absolutely. Whoever's feeling kind of like in that limbo kind of state or Yeah.
01:44:29
Speaker
like isolated or frustrated with the industry. and yeah. Yep. I
Promotion and Future Community Plans
01:44:35
Speaker
hope so too. I definitely hope that this just reaches exactly who it needs to. Cause I think we've all, you know, been in those places before and and that is definitely what we are here for. So, Erin, if you want to remind everybody where they can find you.
01:44:50
Speaker
so my handle for Instagram is LPS skin studio and yeah, hope you've check out my page. And if you vibe give me a follow.
01:45:02
Speaker
you don't, it's fine.
01:45:06
Speaker
Not everybody likes your peaches. It's all good.
01:45:10
Speaker
We also encourage you guys to listen to our last episode where we had Aaron on the podcast. That's called Trust the Pivot, the sacred art of starting over with Aaron Walensky. Um, it's still our top trending episode of all time.
01:45:24
Speaker
And, um, it's such a powerful episode. Erin gets, um, goes deep into your journey and your story. And, um, it's very, very powerful. So if you're listening to this and you haven't tuned into that episode, go check that out on Apple podcasts or Spotify as well.
01:45:42
Speaker
Yeah, definitely. And if you are looking for a community, if you're looking for your tribe, we are taking signups for the January groups. They're not going to be called masterminds anymore. Tiffany doesn't know this either. They're going to be called ah accelerator groups.
01:45:58
Speaker
Oh, And then being in the accelerated group is going to get you into the inner circle forever and ever so that you always have a community to come back to. So if this is really resonating with you and you want to just be a part of that and find your your tribe and have ah a community of support, then we're taking signups for January.
01:46:20
Speaker
And you can find the podcast at the beyond aesthetics on Instagram. You can find me at the underscore SD underscore coach on Instagram and Tiff tell us where everybody can find you.
01:46:35
Speaker
You can find me at Sweet Cheeks University on Instagram or Facebook and um yeah, reach out. We love, we love connection. Don't ever hesitate to reach out with questions or if you want to connect with us or if you have ideas for the podcast that you would love, you know, topics or conversation that you'd love for us to touch on here, um sendda and us those as well. And of course, we would love and appreciate deeply for you to rate and review the show wherever that you wherever you tune into.
01:47:06
Speaker
It really does mean so much. Or, you know, send us your favorite takeaways. Just anything really does mean the world to us. Yes, absolutely. Thank you so much to all of our amazing listeners. And we hope that you enjoy the rest of your week and have pretty dreams. And we'll see you in the next episode. Thanks, Erin.
01:47:26
Speaker
We love Bye, Erin. Thank you. Thank so much. Bye. Bye.