Transcript
1852media: Hello, hello, and welcome back to For Books Sake. I'm Heather Roberts.
Veronica Adams: I am Veronica Adams and we are the under the weather 1852 media team today.
1852media: Wouldn't you know it that Veronik and I both contract a sinus infection in the same week?
Veronica Adams: Yes, a thousand miles apart from each other, but yet here we are.
1852media: pals well We live parallel lives in many ways, and this is one.
Veronica Adams: I don't know. So true, so true.
1852media: But yeah, we're both on antibiotics and
Veronica Adams: and We both sound like we have, uh, I don't know, monsters in our throat or that we are hitting the cigarettes way too hard.
1852media: Yeah.
1852media: Don't make me laugh. ah you it does um It's going to get um some exercise this particular episode.
Veronica Adams: The microphone has a mute button, girl.
Veronica Adams: For sure.
1852media: So we apologize ah if we sniffle in your ear.
Veronica Adams: Yes.
1852media: um we wanted Yeah, right.
Veronica Adams: Yes, we are temporarily available to record audio books like this too.
1852media: if you
1852media: um But we wanted to come on here because you know we didn't we had a ah weird release with the with the podcast, with the agency announcement and all of that.
Veronica Adams: Yes, we did.
Veronica Adams: Yes, which, by the way, current promotions and marketing clients, if you're listening, I've had multiple of you ask, is the agency going to get in the way of our relationship?
1852media: ah
Veronica Adams: And of course it's not.
1852media: No, absolutely not.
Veronica Adams: Let me just get that out there.
1852media: This is ah a new a new company separate company, same banner. um
Veronica Adams: Yes, yes.
1852media: if to to make it as clear as possible. so
Veronica Adams: Absolutely. We have, uh, current team members and new team members who are assisting us with this process. And so you will still continue to get our undivided attention and promotions and marketing as well.
1852media: So... Exactly, yes. We have the marketing firm and we have the literary agency.
Veronica Adams: Yep. Exactly.
1852media: They're two different things.
Veronica Adams: Yes.
1852media: um You could be a part of both, you could be a part of one, you could be a part of neither, and you could just listen to us here on the podcast.
Veronica Adams: Yep. Which we appreciate, by the way.
1852media: um Yes, we do. We we we do love you. um If you haven't subscribed to us on YouTube, I am asking that you go and do that because we can eventually monetize our YouTube if we get enough subscribers.
1852media: We know people are watching and listening over there.
Veronica Adams: Yes.
1852media: um So we'd love if we could get some subscribers as well.
Veronica Adams: Yeah.
1852media: That would be fantastic. But that's right.
Veronica Adams: You don't make it to the summit of the mountain in one climb. Well, I guess it depends on the mountain, but.
1852media: Yeah. You good? It's gonna be like that. It's gonna be like that.
Veronica Adams: Employ that mute button.
1852media: But so today we wanted to talk about, we just wanted to come on here. um We were talking about it before the podcast started and we were like, you know what?
Veronica Adams: Yes.
1852media: like Let's throw out all of our plans and talk about this.
Veronica Adams: Yes.
1852media: um So we're going to talk about diversification because ah yeah, I don't think we talked about it enough.
Veronica Adams: Which is huge.
1852media: We've talked about it previously, but in another episode, um like as part of a bigger episode.
Veronica Adams: Yeah.
Veronica Adams: Great.
1852media: We, this needs its whole discussion. You know, if you are not in KU, you need to be on every other platform known to man available.
Veronica Adams: Yeah.
Veronica Adams: Yes, yes, the strategies are totally different, right? So KU authors, unfortunately, there may not be a whole lot in this episode for you other than maybe some nuggets you can use for long -term canning if you're thinking about divorcing KU.
1852media: and
Veronica Adams: But yes, for those of you who have decided not to be in bed with Amazon exclusively, diversification is absolutely the name of the game. Just doing draft to digital
1852media: It's too necessary.
Veronica Adams: Amazon, Apple, Barnes & Noble, Kobo, a couple of international market stores is insufficient.
1852media: Google. It's not enough.
Veronica Adams: Yeah. Yeah.
1852media: You need to be everywhere. You need to be on Scribd. Is it ScribdD or Scribd?
Veronica Adams: i don't I have no idea.
1852media: I I used to call it Scribdee because I don't know, it's what my brain did, ah but then someone called it Scribdee.
Veronica Adams: That makes so, that makes so much sense looking at the logo though and like the way that, you know, cause it is S C R I B D. So I get it.
1852media: Yeah, but then someone called it Scribdee and I was like, oh, that actually makes sort of sense.
Veronica Adams: Yeah, I've always called it scribed.
1852media: I think it's Scribdee. My brain's just special. So anyway.
Veronica Adams: That's why we love you.
1852media: Yes, but that's the app we're talking about. that That's a great one.
Veronica Adams: Yeah.
1852media: um And then they also have their app that they now have for audiobooks and and things like that.
Veronica Adams: Yep.
1852media: And audiobooks, oh my God, you can diversify so much with your audiobook.
Veronica Adams: Yes you can.
1852media: If you own your audiobook, you need to be everywhere.
Veronica Adams: Yes. Mm -hmm.
1852media: Like, literally, everywhere. Spotify, Storytell. Like, hold on, I wrote down several of them yesterday.
1852media: um
Veronica Adams: You've got Audible, obviously. You've got Apple. You've got Hoopla. You've got Libro. You've got Storytell. You've got Spotify. I mean, like, yes.
1852media: Raditz, Cobalt Plus, yeah, everything.
Veronica Adams: Yes.
1852media: all the things because it really makes a difference. I mean, I was talking to this week, I was, it just in my schedule, I, you know, talk to people, right?
Veronica Adams: Yeah.
1852media: Like all the time. And, um, this week happened to be a heavy client call week because of course it was when I was sick and never, um,
Veronica Adams: It never fails when you're not feeling your best. Everybody needs you the most.
1852media: Yeah. So I was talking with one of my clients, um, and everybody was so sweet. They're like, do you want to cancel? I'm like, no, no, no. As long as you don't mind me, like, you know, sounding like this for good.
Veronica Adams: Yeah, exactly.
1852media: Um, but I was talking with one of them and they're, you know, ah pulling on several hundred dollars from a per app, per these other, you know, apps um online.
Veronica Adams: Yeah. And they add up if you're on multiple apps, you know, it it becomes a four -figure stream of income pretty quickly.
1852media: Yeah.
Veronica Adams: And then as it grows, those individual three -figure streams of income that have just become a four -figure stream in total, ah ultimately become four -figure streams on their own that is a grand total five -figure stream for you, the more you grow it.
1852media: Right. Um, so I just don't, if you're only doing the bare minimum, that's why you're only seeing the bare minimum results.
Veronica Adams: Yeah. Yep.
1852media: You need to get out there. And then as you're throwing your backlist, you need to be doing, you know, deals, like promotional deals on these other platforms.
Veronica Adams: Yes.
1852media: So I, you know, Kobo has their own exclusive from my space tab and they're wonderful.
Veronica Adams: Yes. They do. They do. Yeah.
1852media: so they do well when you run a promotion there. No, I don't recommend you do one unless you have like a backlist right there that other people can, because that's the whole point of a promotion, right?
Veronica Adams: Sure.
1852media: Get them in.
Veronica Adams: Yeah, like if you're a debut and you've just released your first book, your' you're publishing wide and you are trying to promote your book, maybe some of those promotional features are not necessarily going to give you the results you're looking for until you have three, five, seven, 10 titles to your name.
1852media: yeah
1852media: Yeah. And so that's something that you need to look at. um Google has a really cool feature that like nobody knows about.
Veronica Adams: Yeah.
1852media: um I mean, truly, I've talked to many authors, they're like, really? And like yeah, you can
Veronica Adams: I can do that.
1852media: Yeah, you can go in and create your own deals and like your own bundles in Google.
Veronica Adams: Mm -hmm, yes you can.
1852media: So you can put together your books, like you could do like a first in series bundle um for, you know, a specific percentage off and all different sort of cool stuff within Google um for their platform.
Veronica Adams: Yep.
Veronica Adams: Mm -hmm.
Veronica Adams: Yeah. Mm -hmm.
1852media: So it's just really neat that, you know, a lot of people, they think about the Amazon promotions, they think about book bulbs. They don't think about Barnes and Noble deals or Go deals or Google Play deals or any, you know, any other ones.
Veronica Adams: Yeah.
1852media: um But there's so many new apps popping up that are a little bit different too, like Radish, you know, go and put your books on Radish.
Veronica Adams: Yeah.
Veronica Adams: Oh my gosh. Yeah.
Veronica Adams: ah Serialized fiction. Yeah, absolutely.
1852media: Yeah. um There's the chapters app for, um you know,
Veronica Adams: Yes.
1852media: also get sort of gaming with your story.
Veronica Adams: Mm hmm. Yeah. Scream Stories, of course, Kindle, the Kindle brand in Amazon also has the Vella option too, if you're looking to serialize. um Although there are some exclusivity rules there too, because Amazon takes care of Amazon. But after you've been in Vella for a certain period of time, you are allowed to publish elsewhere.
1852media: Yes. Well, and they have different programs too of like what you can probably like. So just look at the rules, right?
Veronica Adams: Yes.
1852media: But it's, it's really fascinating. There's so many more opportunities now, um, to get yourself diversified.
Veronica Adams: Yeah.
1852media: Like before it was only like those major platforms, like that was it. Um, and anywhere else it was like, Oh, well you're not going to make any money, but now you can, you can actually make real money.
Veronica Adams: Right. Well, and this is just for your digital content. This is just for eBooks and audio books.
1852media: Yeah.
Veronica Adams: This says nothing of the ways in which you can diversify print sales.
1852media: Mm -hmm.
Veronica Adams: So you have the ability to offer print copies ah through a distribution service like IngramSpark, for example, and be in print on multiple retailers or at multiple retailers.
1852media: yeah
Veronica Adams: um Direct sales, of course. And then you've got the social media direct sales too, right? TikTok shop.
1852media: TikTok shop. Yeah, Facebook shop.
Veronica Adams: Yeah. Yep.
1852media: um You know, all the different properties.
Veronica Adams: Etsy.
1852media: Yeah, Etsy.
Veronica Adams: Absolutely.
1852media: You can do so many different things. I mean, not to mention the drop shipping options. So if you have your own direct sales, you don't have to hold an inventory.
Veronica Adams: Yes.
Veronica Adams: No, you don't print on demand.
1852media: You can sign up through Book Vault and have your books print on demand.
Veronica Adams: Yeah.
1852media: Well, I mean, there are just so many options that you can do to increase your bottom line. The thing is a lot of these take time, right? They take time to manage.
Veronica Adams: Yeah.
1852media: um and
Veronica Adams: Well, and you have to continue writing and publishing regularly to grow a readership to to find the people who are going to buy these books and grow your sales for you. So it isn't just about marketing the backlist after you have one. You you do have to continue to create a frontlist. But as Heather and I were chatting before we started recording,
Veronica Adams: ah She is working with someone who has ah successfully grown her her monthly numbers, her her cash -in. I don't know what the bottom line figures are here, but the cash -in is growing without new releases because of the diversification that's happening with that particular brand.
1852media: Yeah.
1852media: Yeah.
Veronica Adams: It's possible.
1852media: Now she went, she had a strategy. She wanted to go from KU to wide.
Veronica Adams: Yes.
1852media: And she wanted to go all in wide. And I was like, hell yeah, let's go.
Veronica Adams: Yeah.
1852media: And it's been a process, but she's up everywhere. she has And she has an extensive backlist.
Veronica Adams: Yeah. Yes.
1852media: Very few things are left in KU, and those are only things that like she couldn't remove for other reasons.
Veronica Adams: Right.
1852media: But yeah, everything is available everywhere.
Veronica Adams: Yes.
1852media: She's constantly adding new apps. like Honestly, I sometimes hear about apps from her because I um Yeah.
Veronica Adams: i love i Honestly, I love when the clients teach us stuff. i mean because it's it Number one,
1852media: I mean.
Veronica Adams: it's free to us in the sense that like we don't have to go to somebody's class right to find out about it or whatever.
1852media: Right.
Veronica Adams: But also, um it's like having little feelers out there in the market for us. right like Because we have these relationships and it's impossible for us to try as hard as we might to stay on top of everything.
1852media: It is.
Veronica Adams: we miss stuff, right? Like I'm notorious for missing book talk drama because I'm on book, I'm on, well, yeah, I'm doing other stuff.
1852media: You're doing other
Veronica Adams: If I'm on book talk, it might be an hour or two a week tops. And I'm not always doing it for marketing. Sometimes I'm doing it because I need a new recommendation and I need to find out what the girlies are into right now.
Veronica Adams: So, you know.
1852media: But yeah, um she told me about a new app that she joined.
Veronica Adams: um
Veronica Adams: Yeah.
1852media: And we went I went and i checked it out. I was like, this is awesome. and And we're running so many.
Veronica Adams: Right.
1852media: The thing is, too, if you get in at the ground level of some of these apps, they have amazing, amazing like ah reward programs.
Veronica Adams: Yes.
Veronica Adams: Right. Right. Well, and then the growth.
1852media: Because their goal, yeah, I was going to say, their goal is to get users into the app, right?
Veronica Adams: Go ahead.
Veronica Adams: Right.
1852media: They want your readers to come into the app.
Veronica Adams: Right. Yes.
1852media: They want users. And they are going to reward you nicely for doing that.
Veronica Adams: Yes. taking the risk and investing by putting your your IP on their app and making it available.
1852media: he
Veronica Adams: Yeah, for sure.
1852media: yeah Yeah. Um, so she was telling me about some of the reward structures that she was getting from this particular app. And I was like, well, that is, that is freaking fantastic.
Veronica Adams: Sounds like, sounds like Kindle Vella during the pandemic.
1852media: And it's not going to last forever.
1852media: Yeah, it sorta, sorta.
Veronica Adams: Nobody was reading in Vella, but the authors who were putting work in Vella were getting awesome bonuses, thousands of dollars in some cases.
1852media: oh
1852media: Thousands of dollars.
Veronica Adams: Yeah.
1852media: Sorry, I had a kind of little coughing fit. It's still there. So we might, you know, this is so fun.
Veronica Adams: I know.
1852media: But, um, yeah, it's beautiful fall outside.
Veronica Adams: The fall follows, if you will.
1852media: I honestly think that that's part of why I got, so I mean, this is a deviation, but excuse me,
1852media: the weather dropped here from like 75 degrees yesterday.
Veronica Adams: Yes.
1852media: It was 49 degrees.
Veronica Adams: Ooh.
1852media: So. we had a severe drop in temperature and literally the entire state of Vermont is sick.
Veronica Adams: Ooh.
1852media: So um like I'm not kidding.
Veronica Adams: Yeah.
Veronica Adams: It's just harvest season here where I am. And it's been a very dry growing season. So all of the crops that are being harvested are extra dusty. They're extra they're they're covered in extra pollen.
Veronica Adams: They're covered in extra mold and ragweed and everything else. And plus the chemicals that get sprayed on them, too, get released into the air with all that dust.
1852media: Yeah.
Veronica Adams: And so being surrounded by agricultural land, I'm just breathing in. yeah like
1852media: Well, that could probably be me too. Yeah.
Veronica Adams: the um The only thing I've done for like the last week other than running mandatory errands and keeping pre -scheduled commitments outside my house is literally sit in my house and breathe purified air.
Veronica Adams: like And I still sound like this.
1852media: Yeah. and we feels out like that it's It's wild. We went out for pho the other night, which was very helpful.
Veronica Adams: Yes.
1852media: Um, just, uh, that was amazing. Highly recommend.
Veronica Adams: And I'll just suggest that to my husband later. That sounds perfect.
1852media: Yeah, it was really good. Um, but yeah, sorry, I deviated. Um,
Veronica Adams: we're diversifying We're diversifying the content of the podcast today.
1852media: that's right. Our tips to help you get over cold.
Veronica Adams: Oh, goodness.
1852media: Um, yeah.
Veronica Adams: But seriously, no. Being on the apps, if you if if there's an opportunity for you to get in on the ground floor like you were saying, Heather, it's usually worth taking as long as it's a legitimate business deal.
Veronica Adams: And that's something you have to be kind of wary about, right?
1852media: Right.
1852media: Sure, sure.
Veronica Adams: But yeah.
1852media: You have to vet it out, see you know do a little look -see and see what their user numbers are and things like that.
Veronica Adams: Yep.
1852media: And you know you shouldn't expect anything amazing if it's just you know newer, but um just knowing that it's it's happening.
Veronica Adams: Yeah.
Veronica Adams: Yeah.
1852media: um But yeah, for some of these more established apps, why aren't you there yet? Why haven't you uploaded your files there?
Veronica Adams: Right? Yeah.
1852media: um Yeah, it's going to take some time, but take a Saturday, take a Sunday, block out some time, and and just start getting them up there. Do it little by little.
Veronica Adams: Yeah.
1852media: Take an hour or two at a time.
Veronica Adams: like you So if you're one of those authors who's been publishing and using Draft2Digital as your your digital distributor, you're not on Google Play unless you're manually putting your books in Google Play after D2D does what they do for you.
1852media: Right.
Veronica Adams: Um, start there, like just start there, sit down and get your all your books up on Google and then come up with a plan to do that again with another opportunity next weekend.
1852media: Yeah.
Veronica Adams: Right.
1852media: Right.
Veronica Adams: And just keep going until you are literally everywhere you can be. Like the client that Heather and I were just talking about before we started recording today.
1852media: and And it's been great for her. She finally has a new release coming out.
Veronica Adams: Mm -hmm.
1852media: And she's everywhere.
Veronica Adams: Yeah.
1852media: She's on every single platform now. So yeah, is it sort of like, okay, now your steps for a new release have increased exponentially?
Veronica Adams: Yeah.
Veronica Adams: Yes.
1852media: Of course they have, but you're your income stream potential has also increased exponentially.
Veronica Adams: That's right.
1852media: And um in the same vein, this new release, now she has all these new readers that are potentially interested in her book.
Veronica Adams: That's right.
Veronica Adams: Yeah. Yeah.
1852media: So it's definitely, definitely worthwhile.
Veronica Adams: For sure.
1852media: And she's still doing all the traditional stuff. She's still applying for BookBub. She's still, you know, doing all that sort of stuff, having person free, ah you know, sending out newsletters, doing swaps, that's, you know, all that sort of stuff.
Veronica Adams: Yeah.
Veronica Adams: Mm hmm.
Veronica Adams: Yeah.
1852media: But you have to get out there and it says this is not a passive industry.
Veronica Adams: No, no, you can't just put your book up and hope for the best.
1852media: um
Veronica Adams: I mean, you can.
1852media: You can.
Veronica Adams: But that being a successful strategy is you probably have a better chance of winning the lottery or getting struck by lightning or bitten by a shark or mauled by a rabid cow or something.
1852media: um but
1852media: It's a thing of the past. I mean, we were looking, yeah, we were looking at, I was looking at the the charts on Amazon yesterday for sports romance in in the Kindle store specifically.
Veronica Adams: Yeah.
Veronica Adams: As you would be doing, because you do handle a lot of sports romance releases,
1852media: as
1852media: Yes, every single book in the top 100 in sports romance, you save one, save one, was in KU.
Veronica Adams: KU.
Veronica Adams: Yeah.
1852media: every
Veronica Adams: but amazon Amazon's charts are going to reflect amazon books that Amazon prefers and books Amazon prefers are going to be the ones that they have the exclusive right to sell you.
1852media: And like it's always been a majority, but it was just somewhat shocking to see every single one.
Veronica Adams: Yeah.
Veronica Adams: Yeah.
1852media: And the one that wasn't in KU was Icebreaker by Hannah Grace, which the only reason it's not in KU anymore is because she got the the deal with the publisher.
Veronica Adams: Of course.
Veronica Adams: Yeah.
1852media: So it used to be in KU. So I don't even know if I count that, right?
Veronica Adams: Well, and don't forget, publishers publishers can have books in KU that are also available for sale wide.
1852media: yeah
Veronica Adams: They have access to that.
1852media: Yeah.
Veronica Adams: So.
1852media: um But it's just, you know, something to think about. You can't rely on, it used to be like, oh, if you spend enough money in ads, if you spend enough, you know, this, you can pop your book up to the top 100, at least in your category, right?
Veronica Adams: Yeah. Yeah.
Veronica Adams: Yeah.
1852media: um That's not how it is anymore.
Veronica Adams: Depends on the category you pick.
1852media: and i Right, right. But if you're looking at a bigger category, like sports romance or contemporary romance, something that's more popular in that regard.
Veronica Adams: Yeah. Mm -hmm.
1852media: It's just not something that you're going to, unless you have a massive capital, you're not going to pay your way into it.
Veronica Adams: Yeah. Well. there was There was some scandal over that um at ah at an author conference a year or two ago, where everyone was just so shocked.
1852media: oh
Veronica Adams: I say everyone. Midlist and new authors were so shocked to hear what established brands were spending on their ad campaigns. For sales, of course, but also for for this too, for the visibility, because you know the more money you put in, theoretically,
1852media: hi
Veronica Adams: the higher to the top you can rise.
1852media: Right. um So yeah, it's just, you know, if you're in KU, it's also a jungle in KU.
Veronica Adams: Oh God, yes.
1852media: Let's be honest, this shooting for visibility in KU is harder than it ever has been.
Veronica Adams: Yes, yes.
1852media: um but If you're wide, don't like, I'm just saying, don't be frustrated if you're not seeing the results that you used to see.
Veronica Adams: Yeah.
1852media: If you're you know not in the charts where you want to be.
Veronica Adams: Right.
1852media: If the money is coming in, and I know this has always been our opinion, correct to me if I'm wrong, we care about the bottom line, the dollar number.
Veronica Adams: Yes.
1852media: I don't care about accolades unless they lead to opportunity.
Veronica Adams: Right.
1852media: I don't care about, you know, oh, you got this thing, like, lovely. Did that make you any more money? That's what we want to see. What has the ah ROI potential?
Veronica Adams: Right.
1852media: um What is going to make you more money? If it's if it's not going to make you more money, who cares?
Veronica Adams: Right.
1852media: um Truly. So like don't stress if you're not hitting the number, like the rank number that you want. If your bottom line number is increasing, that's what we care about.
1852media: um So like I've had several clients raise their prices over the past year because prices have gone up everywhere.
Veronica Adams: Yeah. Sure.
1852media: Why are book prices also increasing? Especially in romance. like Let me get on my high horse here for a second. like It's like other genres, they can charge independent authors, even 799, 899, 1299, 1499, four books.
Veronica Adams: $7 .799 is the standard ebook price for a mystery and thriller author with whom I collaborate.
1852media: Yeah.
1852media: Right. And that's an independently published author and people buy it.
Veronica Adams: Yes.
Veronica Adams: yeah Yes.
1852media: People don't blink. And yet here we are in romance down in 299 399 category. And like, just, you know, begging for our lives over here.
Veronica Adams: Oh.
Veronica Adams: Yeah.
1852media: um No, no, man.
Veronica Adams: mystery, mystery author charging $3 .99 for a collection, an ebook collection of shorts or deleted scenes. Okay.
1852media: Yeah, yeah.
Veronica Adams: But the full novel, you know, 40, 50 chapters, 350 plus words, $7 .99. Always.
1852media: Right. So I have encouraged people to increase their prices at least to $4 .99, if not to $5 .99.
Veronica Adams: Yes. Yes. Please.
1852media: I had a client.
Veronica Adams: Especially if you're in KU 599, please.
1852media: yeah Exactly, especially if you're in KU, because here's the thing. In KU, you're going for the page reads anyway, right?
Veronica Adams: Yes, you are.
1852media: Well, if somebody is going to purchase your book, you want to make it worth your while.
Veronica Adams: Yep.
1852media: You want to encourage those page reads. And it also gives people the perception in KU that they're getting and a fantastic deal by reading your book.
Veronica Adams: Right. that Their subscription. and giving you the page reads as a much better value than buying the book outright.
1852media: Yeah.
Veronica Adams: Yet you're playing psychological games with the marketing tactic here, but also you are contributing to the rising tide that's going to lift all boats in romance by by unit pricing your books somewhere they have real value.
1852media: It's a psychological game.
1852media: i
Veronica Adams: You worked hard to write it! What are you giving it away for?
1852media: she
Veronica Adams: Unless it's strategically part of a marketing, you know, a program or or strategy.
1852media: Right.
1852media: Exactly. So, like, I understand loss leaders, right? There's there's marketing reasons, right?
Veronica Adams: Uh -huh. Of course. Of course.
1852media: But for the main reason.
Veronica Adams: Yeah. The occasional free deal in bookbob, which, you know, sort of an evergreen tool too.
1852media: Yeah. But raise your prices and don't be ashamed of it.
Veronica Adams: But that's right.
1852media: Don't, you know, stop charging new releases for $2 .99, unless there's a reason, unless it's like a novella.
Veronica Adams: Yeah. Yeah.
1852media: Sure. Okay.
Veronica Adams: Yep.
Veronica Adams: I know.
1852media: I'm all worked up over here.
Veronica Adams: I know. It's hard not to be though, because you watch people in other genres who are charging $9 .99 for ebooks.
1852media: Yeah.
Veronica Adams: You know, the max you can price them to get your 70 % royalty from Amazon. And people, ah people pay it. public The traditional publishers are charging $9 .99 for their ebooks.
1852media: Yeah.
Veronica Adams: Why aren't indies?
1852media: Exactly.
Veronica Adams: I mean, some are, but like outside of, outside of romance more than inside of romance.
1852media: All right.
1852media: And that's why, you know, it has to be a gradual shift, right?
Veronica Adams: Of course.
1852media: Like you if all your books are priced at $2 .99, I wouldn't go and throw them up at $7 .99 tomorrow.
Veronica Adams: Yeah.
1852media: Like that's not going to bode well for you.
Veronica Adams: Right.
1852media: um So you need to have a gradual shift, right? Like start raising by a dollar, see how it goes, right?
Veronica Adams: Sure.
Veronica Adams: Yeah.
1852media: But several clients have done that and it's increased their bottom line. I mean, it's been wonderful for them.
Veronica Adams: Yeah.
1852media: They're selling the same amount of books that they always were, but they're making more money now.
Veronica Adams: Right.
1852media: Great.
Veronica Adams: Yeah.
1852media: I mean, wonderful. um So, you know, think about these things, diversify as much as you can. Remember, this is a business.
Veronica Adams: Yeah.
1852media: For many people, this is a hobby and that's fine. um You know, if you want your hobby to make money, listen to some of our advice, ahhu ah you know, or think about it like a business.
1852media: But if you if you really want this to be a successful career, you have to think about this in the terms of a business because that's what you're running.
Veronica Adams: Definitely.
Veronica Adams: Yeah, for sure.
1852media: You are the the CEO of your own publishing house.
Veronica Adams: Yeah.
1852media: So think about it in that way and you know diversify your streams of income as much as possible.
Veronica Adams: Yes. Get the, get those books out there as far in mind as you can, if you're going to be wide.
1852media: Yeah, if you're gonna be wide, be wide.
Veronica Adams: Mm hmm.
1852media: Don't be Be really wide.
Veronica Adams: Like, I can do this slide.
1852media: oh Yeah, like what's my favorite phase phrase?
Veronica Adams: Yeah.
1852media: i don't want to You don't wanna half -ass it, you go in with your whole ass.
Veronica Adams: Yes, you want a full asset.
1852media: You know, a full asset, so.
Veronica Adams: Yeah.
1852media: um Well, Veronica and I, we are, we are going to go and drink more hot tea and yeah recover.
Veronica Adams: Oh, good grief.
Veronica Adams: Yes.
1852media: Hopefully next week will sound much better.
Veronica Adams: Yes, thank you for sticking with us through our are ill health.
1852media: Yes.
Veronica Adams: I feel OK.
1852media: i
Veronica Adams: It's just I sound like garbage.
1852media: Yeah, I mean, I'm a little like, I don't have a fever. I'm a little flushed, but otherwise I'm um improving.
Veronica Adams: Yeah. Yay!
1852media: So there's that. I feel more human today than I have all week.
Veronica Adams: Yeah, I guess that that just means that until next time this has been for book's sake and also for medicine's sake, for hot tea's sake, for
1852media: Oh.
1852media: Lord, don't people say,
Veronica Adams: False seasonal allergies turned to disaster respiratory infections sake. I don't know that doesn't really roll off the tongue does it?
1852media: Not as well, but take care of yourself and stay well and we'll see you next week.
Veronica Adams: Yes, stay well
