Introduction of Becky from Buzzing About Romance
00:00:08
1852media
Well, hello and welcome back to For Books Sake. I'm Heather Roberts.
00:00:12
Veronica Adams
I am Veronica Adams and we are 1852 Media joined today. Bye.
00:00:19
Becky
Well, hi, everybody. I'm Becky. I'm like, wait, what are we doing? um I am Becky, and I am one of the hosts of the Buzzing About Romance podcast and owner of Bookcase Media.
00:00:31
1852media
Yeah, I was gonna say, while this is the first time we've actually ever had a guest on our podcast, Becky is no stranger to podcasts at all.
00:00:42
Becky
I've been doing it for four years.
00:00:45
Veronica Adams
Oh my gosh, has it been four already?
00:00:45
Becky
um Yeah, we started June of 2020.
00:00:49
Veronica Adams
That is wild.
00:00:50
Becky
We have 222 Sunday episodes.
00:00:55
Becky
um And then if you include like our quick shot reviews and our weekend or our Wednesday episodes, um I think at last count we were over 800 episodes.
00:01:04
Veronica Adams
It's incredible.
00:01:06
1852media
That's so, that's so money.
00:01:08
1852media
Our little podcast over here
Podcast Longevity and Fun
00:01:10
1852media
pales in comparison to that, but.
00:01:12
Becky
But you guys are doing great because the average podcast typically only lasts eight to 10 episodes.
00:01:18
1852media
Oh, well then we're, we're well in here for that.
00:01:21
1852media
Yeah, we're all in season two, baby.
00:01:23
1852media
This is our second year of this, first full year, but.
00:01:25
Veronica Adams
No kidding. Right, right. Now we're still in the we're not worthy face when it comes to Becky and her work, but look at us.
00:01:34
Veronica Adams
We've had staying power.
00:01:34
Becky
i Podcasting is fun.
00:01:36
1852media
yeah Yeah, it really is.
00:01:37
Becky
It's such a fun media.
00:01:42
1852media
And it gives us a chance to explore different topics. And it's always interesting to see what people are going to actually respond to.
00:01:49
1852media
um you know I think our best ever, well, we have we a few top performers. One is the, is Ellie Conway Taylor Swift? That one, but that's just because it's Taylor Swift.
00:02:01
1852media
So I mean, obviously.
00:02:02
1852media
mother. um And then we also have the crave lawsuit, high performer, and then the disaster signing of 2024, which we all know to be readers take Denver.
00:02:14
Becky
mistake deb um You know, it's so funny the episodes people respond to.
00:02:19
Becky
um We do other interviews, we do book reviews, but the episodes people love is when we break down a trope, and sometimes we flip it on its head,
00:02:29
Becky
And, but we always give you a
Becky's Podcasting Journey
00:02:31
Becky
list of books. And I started my podcast because really my poor spouse was tired of listening to me try to break down books with him.
00:02:39
Becky
He was like, oh, this is great. You should have a podcast. And I'm like, no, that's a great idea.
00:02:46
Becky
And then later on, right.
00:02:46
Veronica Adams
Just a little nudge, like I've just had my fill, honey, please talk to someone else about your books.
00:02:53
Becky
I think it was Ruby Dixon and Blue Aliens and Vibrating that was his, what was actually, so I started reading that in 2018 when it first started making, yeah, and I think that he kind of was like, friend, I love you.
00:02:57
Veronica Adams
yeah Yes, yes.
00:02:59
Veronica Adams
When the ice planet barbarians went viral on TikTok for the first time.
00:03:06
Veronica Adams
Yeah, yeah, before they were really, really big.
00:03:13
1852media
ah but one god we don't We don't need to talk about this every day.
00:03:16
Becky
We can't do this anymore.
00:03:21
1852media
That's so funny.
00:03:23
Becky
You know, he's a good sport though.
00:03:25
Becky
He totally supports this, but yeah, he's grateful I have new friends that want to talk about books.
00:03:28
Veronica Adams
Yes. Fair enough.
00:03:30
1852media
Love the support, yes, for sure.
New Agency for Authors: Announcement
00:03:33
1852media
um Speaking of new things, we are super excited to share that 1852 Media is opening up a new department, a new arm of the business, as it were, and we are opening an agency.
00:03:48
1852media
So we are going to be accepting queries from authors and all of that good jazz and selling subsidiary rights and frontless rights and the whole shebang depending upon you know what's available obviously and what the catalog looks like.
00:04:06
1852media
So we're really excited about this. Veronica and I are bringing our legal knowledge once again to the forefront.
00:04:11
Veronica Adams
Yes, yes maybe maybe not so much in the digesting cases to make them palatable and or more scandalous for listeners, but to definitely put on those legal hats and use them for the benefit of authors who would like to avail themselves of that kind of thing.
00:04:29
1852media
Yeah, um and Becky is going to be acting as our acquisitions manager. acquisitions editor. I'm not sure official title what she prefers, but acquisitions department is ah going to be Becky.
00:04:44
1852media
And we're really excited about this. But I mean, I always look at this as this is just another aspect, I guess I should say of wanting to help authors, right, like be in their best interest, because something that we've seen, and Becky, I'm sure you've seen this as well,
00:04:56
Veronica Adams
Absolutely.
00:05:01
1852media
um is, you know, a lot of times when people come in to, our you know, PR or marketing help and whatnot, they, you know, one of the reasons is they're trying to get their books out there, right, get outreach. um And they're doing the best they can on their own. But when it comes to subsidiary rights specifically, they don't have, you know, the time or energy or effort to go and make those deals themselves.
Authors and Rights Management
00:05:25
1852media
or they might try to find an agent, they might try to work a deal themselves, but it often gets pushed on the back burner, right? Like something that they want to do, but haven't had the opportunity to or time to.
00:05:37
1852media
And if you have those other streams of income coming in, those other deals, getting your books and foreign translations, for example, that's a great steady stream of income for a lot of authors.
00:05:50
1852media
ah for coming in that you could be having if, you know, you had this opportunity. So we're really excited to be able to step into that role and provide opportunities for authors to provide those streams of income.
00:06:03
Becky
Yeah, well, and you know we all know the market in romance right now is a little saturated.
00:06:08
Becky
There's so many authors and so many book releasing. But just because we feel saturated, there are other markets aren't.
00:06:16
Becky
So there is so much movement in the foreign right. I also think it's not so much that authors don't have time. I also think that there are a lot of newer on the scene authors that don't that are independently publishing, so they don't necessarily know the value.
00:06:31
Becky
of the foreign rights and the agents and stuff like that or understand how it works that like you know I always use the analogy that if we look at a book as a pencil bag and inside are all of our pens and pencils but those pens and pencils are all the subsidiary rights and some some authors don't realize that you don't have to sell the whole pencil bag
00:06:57
Becky
We can just sell the audiobook rights, the paperback rights, the Brazilian Portuguese rights, or the German rights.
00:07:05
Becky
And so I think that there's some just lesser known, you know, that authors don't realize that, because a lot of people like being an indie author.
00:07:16
Becky
They love that control, but getting an agent and selling your rights does not mean that you are giving up that control.
00:07:23
1852media
The whole pencil bag.
00:07:24
Becky
You're only selling one pencil out of your pencil bag, not the whole set.
00:07:27
1852media
That's a very good point.
00:07:27
Veronica Adams
and And maybe it's the pencil that would give you the biggest headache to take care of and self-produce as an indie, right? Like to manage translations, my goodness, right?
00:07:38
Veronica Adams
Like you have to interview and book a translator, right?
00:07:43
Veronica Adams
And then you need, does the translator offer full service or is this just one individual who's going to literally translate your manuscript and then you need to find editing and proofreading in
00:07:52
Veronica Adams
the same language that you're having the book translated into, right?
00:07:57
Veronica Adams
I mean, there's just so many pieces of the puzzle, exactly, right?
00:07:58
1852media
And then cover design is letting me cover.
00:08:00
Veronica Adams
Like is your is your English cover marketable in Italy or France, right? Or do you need to change the look? Do you need a new cover designer and all of that stuff? So yeah, one pencil, but in many, many pieces, right?
00:08:13
Veronica Adams
And authors who maybe don't know what they don't know, ah who would otherwise leave that money on the table, yeah.
00:08:18
Becky
And it's nice to have someone, but it's nice to have someone that you can talk to that you know is looking out for your interests, but they're not, they're not like doing it, you know, with the intent of using you either.
00:08:35
1852media
That's the biggest thing. There's there's a lot of, um you know, there's choices of agents out there, right? And we at 1852 Media have always tried to, at least mean we've tried to, hopefully we have done, is made our clients feel like they are our only client, that we are providing them with the best possible service and that we care about their needs because we do care about their needs and we care about their careers.
00:09:06
1852media
I mean, at its core, 1852 Media started as and is a sort of business management firm for authors specifically. you know We provide marketing services, absolutely, but we also help you with your business.
00:09:22
1852media
you know Where are you publishing? What are you publishing? what are your What are your profits? What are your losses? Why does this happen? Why does that happen? How can we improve your ah ROI?
00:09:33
1852media
And so this is sort of a natural progression of that into let's look at those streams of income and figure out if we can expand upon it because it is in your best interest to get your books in the hands of as many readers as possible.
00:09:47
1852media
And if it's not in the American market, that's, you know, let's look at other markets, you know, and if it's not going to be cost prohibitive for you to do it, then why aren't you doing it?
00:09:49
Veronica Adams
Yeah, absolutely, absolutely.
00:09:58
Veronica Adams
Right, right.
00:09:58
1852media
You know, it seems silly not to.
00:10:01
1852media
So and in fact, you could get money and get paid to do it.
00:10:04
Veronica Adams
Well, that's so important, right?
00:10:05
1852media
You could get in advance.
00:10:08
Veronica Adams
Like it goes back to your original point, Heather, diversifying the streams of income too, right?
00:10:12
Veronica Adams
Because I mean, I would hate to have all of my eggs in an Amazon basket.
00:10:19
Veronica Adams
You know, even if I'm doing very well, even if the numbers make me happy, even if I feel like as an indie author, I've been commercially successful or have been successful through other measurements that are important to me, you know, having money coming in from your, your creative endeavors from multiple places, it's never a bad thing ever.
00:10:39
1852media
No. No, because let's be honest, Amazon can change their mind about anything any day of the week.
00:10:44
Veronica Adams
Well, any retailer can, right?
00:10:46
Veronica Adams
So that's a,
00:10:48
1852media
The terms of service.
00:10:48
Veronica Adams
Maybe a chat for a direct sales episode instead, though.
00:10:52
Becky
Uh, 10 out of 10 encourage that there's also, you know, there are things like you said, that are cost prohibitive.
00:10:59
Becky
And I think one of the biggest things that a lot of authors find as a stumbler is the audio book rights. Right. right
00:11:06
Becky
But there are publishers specifically for audiobooks.
00:11:10
Becky
And if you aren't doing great and can't produce because who has, you know, a couple thousand dollars per hour for your audio book um that, you know, selling the audio book rights is, you know,
00:11:29
Becky
And then it gets in libraries, even if you are like an exclusive Amazon author, those audiobook rights will get into libraries and Hoopla and Spotify because that publisher has those distributions.
00:11:42
1852media
And I really feel like audiobooks specifically are getting a lot more attention these days than they ever have before.
The Role of Technology in Podcasting
00:11:49
1852media
If there's one sort of subsidiary right, I mean foreign translations for sure, but audiobooks in the US marketplace specifically have gotten a lot more traction. There's a lot more listeners now who are absorbing their media.
00:12:03
1852media
you know audience and through audio, which is why podcasts have been on the rise and all sorts of different storytelling through audio has increased substantially.
00:12:15
1852media
People like to listen to something other than music when they're doing housework or walking their dog or whatever, exercising. um And I think we lost Veronica, but she'll come back, it's fine.
00:12:32
1852media
But yeah, I think that that's a ah new um and you way of people reading books specifically in a way that we can increase value.
00:12:43
Becky
Well, and I think technology has allowed things like audiobooks to become more accessible, right? Like I don't have to carry around 24 CDs with me and a player and put them in the right order.
00:12:57
Becky
Like, you know, things like smartphones and technology and streaming services have really allowed some accessibility for audiobooks that wasn't there 70 years ago.
00:13:06
1852media
Yeah. right Veronica just messaged me that her power went out.
00:13:13
1852media
ah She said she'll be back as soon as she can.
00:13:18
1852media
You know, it's always something, right?
00:13:22
1852media
always a Monday. But yes, to your point, um I mean, I think about I used to carry around CDs, like an entire case of freaking CDs with me everywhere I went. And then like, remember, you master the ability to change the CD with your knees in the car, like, yeah.
00:13:39
Becky
Well, I remember like friends that would get like the 12 disc player in their trunk and, you know, like to try to change the music or, you know, change it was this whole endeavor.
00:13:52
Becky
Um, so really, but yeah,
00:13:55
1852media
Now it's like too, you know, touch, touch. There we go.
00:14:00
1852media
And yeah, I use Google. I don't know. My son loves Spotify. He's a Spotify stan. I pay for Google subscriptions anyway, so I get the music as part of it.
00:14:12
1852media
And why would I use something?
00:14:14
1852media
I'm not, you know, why would I buy something when I already have something that works? um And I love it, it's great. I mean, you just press, ah my favorite is like the Spotify feature, right?
00:14:24
1852media
But Google does it instead, where you just play a song and then it picks whatever song after that that it thinks you'll like.
00:14:28
Becky
Yeah. Like the radio channels, but I'm a radio, I was a radio kid, but I was actually a talk radio kid.
00:14:36
Becky
Um, which, so I love podcasts.
00:14:39
Becky
I mean, it, you know, my parents were huge NPR listeners, car talks on Saturday.
00:14:46
Becky
Like I can remember Saturdays, like go into the grocery store and we listened to car talk on the way to the grocery store. And, um, my dad was always like, you have to absorb this. You might need this knowledge.
00:14:57
Becky
I'm going to tell you people absorbed nothing.
00:14:59
1852media
I believe you. Absolutely nothing.
00:15:00
Becky
But sports radio, news, stuff like that's always really interesting to me. So that I think that, you know, podcasting and going into a talk situation was, you know, kind of obvious for me.
00:15:17
1852media
So sure. And there's just such a larger audience for it now too. Oh, Veronica has returned to us.
00:15:23
Veronica Adams
i It's the darndest thing. My power has never ever blinked like that before but all of a sudden I was born and but I wasn't. I'm not worried about that.
00:15:33
Becky
It's okay it's Monday.
00:15:34
1852media
It isn't Monday, Monday. um But yeah, so this is what we we're doing. We're super excited to be moving into this new venture with all of your subsidiary rights.
00:15:45
1852media
And if you're interested in querying us, ah you can head to our website, 1852media.com backslash query and submit. And we will you know take a look at it and see what we can do.
00:15:59
Veronica Adams
We are excited to see what you've got.
00:16:01
1852media
Exactly. we're We're excited to start this. It just, when I told a couple people um that I was doing this, they were like, why haven't you done this before?
00:16:12
Becky
I believe that was my question.
00:16:12
Veronica Adams
It's like the number one response. Yes.
00:16:16
Veronica Adams
That was your reaction, right Becky?
00:16:18
Veronica Adams
Like, why haven't you done it yet?
00:16:20
Becky
Well, because we were talking and we were talking about a variety of different things that have come up on the radar.
00:16:25
Becky
And I said, you know, it's been in the back of my head for about 18 months. Like, because I left my position at Harlequin in May of 2020.
00:16:38
Becky
two No, 2023. So I left my position. It was a contract position. And I have been thinking, you know, everyone's like, you know, this market, you know, so much nuance about this market.
00:16:50
Becky
Why aren't you at an agency? Well, I live in the middle of Ohio. There are not literary agencies. But, you know, there are people that are right.
00:17:01
Becky
Well, and that's everyone's like, you just don't want it. And I'm like, yeah, but I don't have the law degree. I don't have, you know, Bachelor of Fine Arts only goes so far.
00:17:05
Veronica Adams
Right. Yeah.
00:17:11
Becky
So, you know, we were talking about something and I said, Heather, I don't understand why you don't have an agency. like
00:17:18
1852media
And I was like, well, I have, you know, I don't have all of that, the contacts for selling, right? And I don't also have the time to be able to dedicate to that aspect.
00:17:31
1852media
And Becky was just like, well, I have that. and so It was a collaboration.
00:17:36
Veronica Adams
The collaboration was born.
00:17:40
1852media
um It was perfect. And obviously Veronica, um you know, being obviously involved in this as well.
00:17:47
1852media
We had sort of talked about it previously, but just hadn't done anything about it because of the,
Market Trends and Genre Discussion
00:17:52
1852media
you know, not the right time or yeah.
00:17:52
Veronica Adams
Right, like in our brainstorming sessions, we've batted around this idea or some version very close to it for a very long time, but acting on it just seemed sort of,
00:18:03
Veronica Adams
beyond the bandwidth we've always had with everything else we've been working on, right? So and with Becky's collaboration, it's just sort of right place, right time for all three of us now, I think.
00:18:14
1852media
I think so. So yeah, we're we're excited to bring all of the publishing knowledge and experience and marketing knowledge and experience that we have.
00:18:23
1852media
um Because that's a big part of it, understanding the marketing of the industry, understanding what the publishers want.
00:18:28
1852media
What is doing well right now?
00:18:31
1852media
What are the trends? what you know Having our pulse, our finger on the pulse of the industry is just so important.
00:18:39
1852media
And we already have that you know in spades.
00:18:41
Becky
Well, and in knowing where the market's gonna go, because a lot of times you can be selling a book that isn't gonna see the light of day for 12 months.
00:18:49
Becky
So, you know, are we seeing, what are we seeing being bought?
00:18:52
Becky
What are we seeing pushed out? You know, did we ever think two years ago that hockey would rule the world for 18 months of romance novels? ah
00:19:02
1852media
I mean, it cracks me out because hockey's always been popular, right?
00:19:06
1852media
like i Just because I know this because I've represented a lot of hockey authors.
00:19:10
1852media
And so hockey has always been this sort of evergreen ah trope that has been popular, but I didn't expect it to blow up in the way that it did um and have...
00:19:23
Veronica Adams
Yeah, and to be the top of the contemporary charts in a lot of cases.
00:19:27
Becky
Yeah, consistently.
00:19:29
1852media
And it's nice that it's, it's an I think, always going to be an evergreen trope um and that it's getting sort of the, you know, the light on it that it deserves for once because it's a great trope.
00:19:44
1852media
Having the hockey players, there's so much, you know, flexibility with that, the teams, the family sagas, that it just it's great.
00:19:51
1852media
It lends itself to so many different storylines.
00:19:55
1852media
um And there's all different so what I don't know if a lot of hockey readers know this sorry, I'm just gonna be a hockey romance soapbox um But there's so many different variations of hockey romance, right?
00:20:07
1852media
Like there's hockey adjacent romance where you know, there's just hockey sort of in the background um Yeah No
00:20:14
Becky
Well, I always say that about the small town ones where the hockey player goes back to the small town. Those are not hockey romance. Those are hockey adjacent.
00:20:23
1852media
They're hockey adjacent, where the hero happens to be a hockey player, but there's absolutely no hockey in the book.
00:20:30
1852media
um Those are hockey adjacent. But then there's also hockey books where it's like hockey is another character in the book.
00:20:38
Veronica Adams
The team, the teams are, are prevalent and they are, there's competition and you see the sport being played on the page.
00:20:46
1852media
And then in there, there's all different heat levels that you can find and different tropes and storylines, different other like small town, like Becky noted, why choose, dark romance.
00:21:01
1852media
There's so many different variations of what authors have taken hockey and spun it off into, um which is amazing to see.
00:21:03
Veronica Adams
Yeah for sure.
00:21:10
1852media
So you can find any of that, but which you like,
00:21:14
1852media
It's just so funny to me because people when I hear people say like, you know, oh I can't find ah You know what I want to read and I'm like are you looking hard enough? Like what are you searching for because I guarantee it probably exists or very exists Yeah with the level of saturation that the market has right now it probably exists somehow and
00:21:29
Becky
100% it exists, because, you know.
00:21:37
Becky
I also think that And this is just something too that I'm excited about as we go into agency and stuff like that is there are some back lists that have been indie published and out for a while, but they're not getting across the board the notoriety that they should.
00:21:57
Becky
And so I do think that, you know, when you sell an audio book for a book that you wrote four years ago, you know, now you have the chance to create some rejuvenization and some, you know, new life.
00:22:12
Becky
You're breathing that new life into this really quality backlist title that you've had for several weeks or years, years.
00:22:24
1852media
No, for sure. I mean, there's so many authors with incredible backlists that don't get the attention that they deserve. And the authors, you know, to be an indie author these days, you often have to be a successful one.
00:22:35
1852media
You often have to publish, you know, every six to eight weeks at the outset in order to keep that algorithm algorithming um sometimes even faster than that.
00:22:47
1852media
And ah you know once the new release falls off a cliff and is now a backlist title, a lot of times they forget about their backlist. you know It just sort of provides some additional income whenever they have a new release.
00:23:01
1852media
But if you can do more with that, right then that' that's the whole thing. That's what we're trying to to help people with, out how can you do more with that and leverage your backlist into something that's profitable for to you.
00:23:13
Becky
Right. So getting an agent isn't necessarily for the new on the scene author. It can also be for the author with a long backlist that hasn't done these things with it, that they're just writing and, you know, releasing stateside
Exploring International and Media Rights
00:23:28
Becky
and, you know, Canadian market, and there's worldwide marketing, like, but in English.
00:23:32
Becky
So now you have this opportunity to say to your backlist, hey, I think you should check out, you know, an Italian translation or a Hungarian translation.
00:23:40
Veronica Adams
Yes. Yes. Yeah.
00:23:43
1852media
Yeah, absolutely. I mean, Brazil's popping off right now. Italy, German, Germans.
00:23:52
Veronica Adams
germany Germany has been a very, very popular destination for translations for a while now from the English market.
00:23:58
Becky
Croatia is actually a new heavy breeding market for translations.
00:24:04
Veronica Adams
It's fascinating to me.
00:24:05
Becky
Like they they want the books.
00:24:08
Becky
It's really interesting, too, to talk to foreign readers, though. Many of them that are devout romance readers, read prefer to read in English and read in English, but they're always excited when they find their favorite book in their native language.
00:24:23
Becky
Like, I found, look, I found my favorite book in Dutch. Like, this is exciting.
00:24:29
1852media
yeah India too, I feel like would be an amazing um you know market to get into. They have high drama all the time in their entertainment. So a high drama story is going to do very well there.
00:24:44
1852media
um You know, you think about with Bollywood and all of the the stories that come out of there.
00:24:49
1852media
um I also think with Korea, with with South Korea, and the Korean dramas and all that, I love, love Korean dramas.
00:25:01
1852media
I actually have to stop. I can't watch them now because I get too engrossed. And it's like, I get so sucked in. So unless I have a large swath of time, like I will not even start.
00:25:14
1852media
I won't start one.
00:25:15
Becky
That's so funny. I've not dabbled into that, but the thing that's really interesting to me is the turning of your work, your novel, into a graphic novel, which is a newer trend because a lot of newer, younger readers love the graphic novel.
00:25:33
Becky
So could you imagine taking one of your premiere titles that you have and actually That's a sub-right, that's a subsidiary, right? Is the graphic novel, and you can turn your book into a graphic novel.
00:25:47
Becky
Like, would be so cool.
00:25:50
1852media
And games. I mean, they're turning them in books into games now as well, which is just so neat to think about.
00:25:58
Becky
Yeah. It's so much more than people realize. Like, it's TV, it's film, it's games, it's graphic novels, it's audiobooks, and then every foreign language you can imagine.
Conclusion and Invitation to Authors
00:26:10
1852media
cool. So we are super excited to start on this journey. And we hope that you come along with us. And obviously Veronica and I will still be here on For Books Sake every week talking about things.
00:26:21
Veronica Adams
Electricity willing.
00:26:21
1852media
And yes, it's always something, right? It is, we are recording this.
00:26:28
Veronica Adams
It's just a perfectly calm Monday morning here. Like there's nothing happening in my neighborhood and you're just...
00:26:33
Becky
it just It was probably like a squirrel, at least it like popped right back on, right?
00:26:37
Veronica Adams
Yeah, yeah.
00:26:39
Becky
We've had a couple issues where a squirrel takes out the grid and it's like eight hours later.
00:26:44
Veronica Adams
Oh my gosh.
00:26:47
1852media
Oh, man. Well, thank you, Becky, for joining us today.
00:26:50
1852media
And ah next time, we'll pick another legal case and dive into that.
00:26:56
1852media
We're giving ourselves ah a little bit of a break for legal cases.
00:26:56
Veronica Adams
Yeah. Yeah, we will see you with our lawyer hats on again very, very soon.
00:26:59
1852media
But yes, it's all that this has been for books.