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The Unnoticed Entrepreneur – a conversation with author Jim James
8 Plays7 hours ago
Jim James had his first experience of being an entrepreneur when he needed to raise funds to participate in Operation Raleigh, by doing a parachute jump.
Jim then found himself in Singapore looking for a supplier. Unable to locate one he decided to set up as the supplier he could not find. The business grew to several locations.
Jim has always been fascinated by entrepreneurs and now hosts the successful podcast The Unnoticed Entrepreneur which then became a series of books.
In this episode of the Abeceder podcast The Independent Minds, James and Michael joke about their different approaches to parachuting.
They also discuss the lessons Jim has observed his entrepreneurial guests have learned in how they have built their businesses and made sure that they have not been unnoticed even though they did not have a budget for marketing or public relations.
Find out more about both Michael Millward, and Jim James at Abeceder.co.uk
The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms, Zencastr really does make creating content so easy.
If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.
Audience Offers
Travel – Listeners to The Independent Minds can access discounted membership of the Ultimate Travel Club and book flights, hotels, trains, and holidays at trade prices.
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Being a Guest
We recommend that potential guests take one of the podcasting guest training programmes, including those created by Jim James which are available from Work Place Learning Centre.
We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code MILW10 for a discount on membership.
We appreciate every like, download, and subscriber.
Thank you for listening.
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Transcript
Introduction to 'Independent Minds' Podcast
00:00:05
Speaker
on zencaster Hello and welcome to the Independent Minds, a series of conversations between Abysida and people who think outside the box about how work works with the aim of creating better workplace experiences for every everyone.
Using Zencastr for Podcast Production
00:00:22
Speaker
I am your host, Michael Millward, the Managing Director of Abysida. As the jingle at the start of this podcast says, the Independent Minds is made on Zencastr.
00:00:34
Speaker
Zencastr is the all-in-one podcasting platform on which you can create your podcast in one place and then distribute it to the major platforms like Spotify, Apple, Amazon, and Google.
00:00:47
Speaker
It really does make creating content so easy. If you would like to try podcasting using Zencastr, Visit zancaster.com forward slash pricing and use my offer code, Abesida.
00:01:02
Speaker
All the details are in the description. Now that I have told you how wonderful Zencastr is for making podcasts, we should make one. One that will be well worth listening to, liking, downloading and subscribing to.
00:01:17
Speaker
Very importantly, in this episode of The Independent Minds, we won't be telling you what to think, but we are hoping to make you think.
Interview with Jim James
00:01:25
Speaker
Today, my guest Independent Mind, who was introduced to me by the team at matchmaker.fm, is Jim James, the author of The Unnoticed Entrepreneur.
00:01:37
Speaker
Jim has lived in some very exotic places, but now lives close to the city of Bath. I have visited the city of Bath more than once and stayed in some very posh hotels.
00:01:49
Speaker
I highly recommend that you also visit Bath. The best way to book travel to Bath and to ensure that you stay in some very posh hotels is to make your arrangements with the Ultimate Travel Club.
00:02:02
Speaker
It is where I get trade prices on flights and hotels and all sorts of other travel related things. You'll find a link and a membership discount code in the description.
00:02:13
Speaker
Now, let's meet Jim.
Jim's Early Entrepreneurial Adventures
00:02:16
Speaker
Hello, Jim. Hello, Michael. Thank you for inviting me. I'm in the slightly glamorous neighbourhood of Trowbridge, actually Hilperton, just outside of Bath. So we're like kind of the Sacramento to to l LA. So lovely to join you today. Thank you for having me.
00:02:33
Speaker
And thank you for agreeing to come along. It's very good. Looking forward to finding out about the unnoticed entrepreneur. I feel very unnoticed sometimes. But please, could we start off with you telling us a little bit about Jim James? i first left ground when I was quite young and lived in Africa and lived in America.
00:02:54
Speaker
And then at about the age of 17, had the at the kind of the opportunity to jump out of an airplane. And before it landed, I got the parachute on and jumped.
00:03:06
Speaker
And in that sort of minute and 48 seconds, I learned about the power of creating something from nothing and and how to make a profit from that.
00:03:17
Speaker
I was raising some money for Operation Rally. I'd been selected to go to Australia for an expedition, but I didn't have the money. And I figured out that if I'd just kept on working in my local shop in Canterbury selling toys, I was never going to get enough money fast enough to take up my place.
00:03:37
Speaker
So i conjured up this idea of jumping out of an aeroplane. I got a ah local newspaper to cover my exploits, and I got ah a local shop in Canterbury to agree that if I got them into the newspaper, they'd give me a free backpack and some boots.
00:03:51
Speaker
And so with my newspaper coverage and my fresh kit, I convinced everyone that I needed to go to Australia, but I needed their help. And if they could sponsor me, then I would jump out of an airplane and raise enough money.
00:04:05
Speaker
And that was my introduction to being an entrepreneur actually, Michael. And I never really settled into working for other people after that. I managed a few years after university working for other people.
00:04:16
Speaker
But at the age of 27, I went to Singapore in, I say 1995. So I'm dating myself a little bit there, but I went to start my first business. As a PR person, I started East-West Public Relations in Singapore in 1995, specialized in music tech.
00:04:35
Speaker
And there's a little bit of ah an odyssey after that, where I then moved to China, started a business in India. And then, as you say, now i'm in the in the glamorous and sunny climes of Wiltshire.
00:04:47
Speaker
Cool. I must just so say that I was holidaying in Hawaii one year and decided that was the place where I was going to and indulge myself in all sorts of adventure type activities. So I learned to surf with the Hawaiian Fire Brigade and i was going around the volcanoes and all sorts of various different things. But on the list, there was this jump out of an airplane.
00:05:15
Speaker
And somehow or another, I never felt any temptation at all to tick that particular box. Very wise, very wise. I was so afraid of heights, but you I made the more money in a minute and 38 seconds than I'd you know ever done before. So part of it is...
Adventures and Entrepreneurship
00:05:34
Speaker
and this is going to come onto our getting noticed, you know, part of it, Michael, is doing something that other people don't want to do, doing something that maybe is a little bit shocking, is something that maybe gets the viewer, the listener,
00:05:51
Speaker
the participant to say, Hey, you know, I've always wanted to, but I'm a bit afraid, or, you know, I've always wanted to, but I never knew how, because that's starting the conversation. Right. And so that you went to Hawaii, it sounds like an amazing holiday as well.
00:06:05
Speaker
You didn't jump out of a plane. Good idea, but it sounds as though you also were not struggling for, for cash to try and go on a sort of student adventure, Michael, you, you've plainly traveled in much more style than I have in your life. oh i' i I'm not going to make any claims, but I do enjoy turning left.
00:06:26
Speaker
ah For anyone who hasn't been on an airplane, won't exactly know what that means. But you go onto the plane and generally the expensive seats are where you turn left. And at some point or another, I will have a conversation and we'll talk all about travel journeys. But The thing that is bewildering, bewildering is a good word to use about your journey, your personal journey as an entrepreneur, is that you didn't start up um a business in your back bedroom and like help it grow.
00:06:58
Speaker
you know You didn't and start up a business and then cajole friends and family to help you make it work. You got on a plane and went to Singapore. and started a business in Singapore. So that's a bit unusual, I think.
00:07:13
Speaker
Why did you decide to do it outside of the UK and why Singapore in particular? yeah And say nice things about Singapore here because they've got a really nice airline. Yeah, um Singapore, has my Singapore, my home, I was a Singapore PR of for many years and very, very fond of the island city.
00:07:32
Speaker
It's nice. It's a great place. Yeah, it is. Unfortunately, I don't go left in the Singapore Airlines plane very often. But coming to the journey, you know, I think that the UK in the early 90s was not in a great place, but also because I went to Asia as part of my job with a music technology company.
00:07:57
Speaker
When I went to Tokyo, ah Hong Kong, Taipei, Singapore, in the early 90s, 92, 93, as a 23, 24 year old, I was just struck by how Asia was growing, how much opportunity there was.
00:08:15
Speaker
And in in particular, in the music technology and broadcast technology, there was a digitalization taking place. Now, of course, we're doing everything online and it's all you know hard to record. But in the late 80s, early ninety s We were still using tape, as you probably remember, it's the beginning of the hard disk revolution.
00:08:34
Speaker
And Asia was building out its infrastructure for broadcast, music recording, post-production, you know for TV, film, and so on. And it was building really the first generation of digital studios.
00:08:50
Speaker
And that was the area that I knew. And that was the market that was booming. I tried to find a PR firm in Asia that could do the work that I needed to be done for the company I was out in Asia representing, company called AMS Neve out of Burnley actually in Lancashire.
00:09:07
Speaker
and i And I found no one could do it. No one understood the technology. No one understood the market. So I just was very, very simple, Michael. I just said, well, if there's such a big market and no one has how to do it,
00:09:22
Speaker
I could do that. And I just got this frisson, this little excitement that as I sat outside the exhibition center in Singapore, looking out over the South China Sea and over the palm trees and drinking a nice cold beer in the warmer sunshine, i thought, you know what? Leaving Manchester, coming to Singapore, this has to be a good life move and has to be a good entrepreneurial move.
00:09:46
Speaker
So that's why I did it. I can remember being in another Asian city um having received ah job offer to join an entrepreneur in running a business um outside a very nice hotel with a beer, looking out over a stretch of water and having exactly the same type of thought process and experience and thinking like, well, why not? Let's give it a go.
Challenges of Overseas Entrepreneurship
00:10:12
Speaker
And I suppose that is what makes somebody an entrepreneur, isn't it? Someone who's willing to have a go. Yeah, and I think that this idea that when you're young,
00:10:22
Speaker
that it's the time to take calculated risks. You know, i came back, I sold my house, had to say goodbye to the girlfriend, ah gave up the security that I had in Manchester.
00:10:35
Speaker
But, you know, one at that age has really very few responsibilities. and And so many... opportunities to grow, to experiment.
00:10:46
Speaker
And, you know, Asia now is much more mature and and not the same frontier. Now, some friends of mine that were in Southeast Asia have now moved, for example, to Africa, to East Africa. That's the new place. Of course, Eastern Europe was for a while, parts of Latin America, maybe, you know, the world is constantly changing. I know people are moving also to Dubai, slightly different dynamic there.
00:11:13
Speaker
But, you know, from a personal perspective as well, being, if you're like an economic migrant or an expatriate entrepreneur, it's kind of the ultimate challenge in a way, Michael, because as an entrepreneur, if you start a business where you grew up, you have a network, and if you transitioning from the work you used to do as an employee to running your own business, then in a way, it's a change of legal entity and responsibility.
00:11:39
Speaker
But by getting on a plane and getting up and going, ah you know and I arrived with a couple of suitcases on a tourist visa to Singapore, you challenge yourself at so many different levels.
00:11:52
Speaker
And I think that's also part of what life's about, Michael. you know Challenging oneself and learning is in a way one of the great luxuries of being an entrepreneur. Because if you're an employee, you have someone telling you,
00:12:09
Speaker
basically what to do and and when and telling you how much you're going to earn for delivering against those metrics, right? Yes. But as an entrepreneur, you have really no no ceiling, no limits. It's really up to you.
00:12:22
Speaker
And I think that's one of the great joys of being an entrepreneur. One of the great challenges, of course. um But starting a business as an expatriate entrepreneur, I did
The Unnoticed Entrepreneur Book Series
00:12:33
Speaker
in Singapore, and then I moved to China in 2006 to start ah the business in Beijing.
00:12:38
Speaker
It really gets all the senses excited, right? It's the most exciting, exhilarating challenge because you're you're having to deal with personal, emotional and professional skill sets and challenges simultaneously. And but that's a huge, huge excitement.
00:12:56
Speaker
Yes, and that's the sort of excitement that I think you've captured in in the book in many ways, The Unnoticed Entrepreneur, is that you've captured the excitement that the the people that you've featured in the books actually had when they set up their businesses, whether they were expats or doing it locally. But tell us a little bit about the book, The Unnoticed Entrepreneur.
00:13:18
Speaker
Yeah, well, the Entrepreneur book series now, i have actually a three-book book series um agreement with Wiley under the Capstone brand. And the first one came out a year and a half ago and the second one is actually out in April of 2024 and then the volume three will come out ah later about Q4 of 2024 and available on Amazon and in Waterstones and so on.
00:13:46
Speaker
Really, Michael, the the whole point of the Unnoticed Entrepreneur book series, like the podcast which I have, the Unnoticed Entrepreneur is I believe that entrepreneurs can learn best from fellow entrepreneurs.
00:14:00
Speaker
And I spent 25 years running a public relations agency and giving guidance to companies big and small. But what i found was that the best advice that entrepreneurs received was from fellow entrepreneurs.
00:14:16
Speaker
And I learned this because i I started the entrepreneurs organization, which I'm sure you've heard of and listeners will have heard of EO started by Michael Dell and Vern Harnish and a good buddy of mine, Rich Robinson, and I started it in China.
00:14:32
Speaker
And it was the peer group sharing in forum, in masterminds that was the most impactful. So what i wanted to do was come back to the UK 2019 with the children and bring them to school.
00:14:45
Speaker
But instead of writing stories about what I think people should do, which can be a bit limiting and also a bit repetitive, I decided that I would be a curator, that I would interview entrepreneurs from around the world and invite them to share their stories of how they've overcome being overlooked.
00:15:04
Speaker
And that's given me an amazing like resource, a reservoir. Now over 450 entrepreneurs have come onto the show and they've shared such a diverse range of stories about how they get noticed that for me, it's really wonderful because in the books, I curate 50 examples of how people got noticed without a budget, right? So how a business, how an owner, when they go from a solopreneur to having a team, they haven't necessarily got the budget yet,
00:15:42
Speaker
as they grow the business, which they would need to grow the brand. So what I do in the Unnoticed Entrepreneur is i ask fellow entrepreneurs, hey, how did you do it? How did you go from one, two, three of you to 12, 15 people?
00:15:55
Speaker
How'd you break past that first million dollars? What did you do? You didn't have a big budget, so you didn't have an agency, you didn't do lots of advertising. What did you do? And so the the book series came out of the podcast and it's kind of a funny story, Michael. if i Can I share how it got to Wiley? Because maybe maybe that's sort of interesting for people too.
00:16:17
Speaker
Please. Yes. What happened was that I was producing the Unnoticed Entrepreneur podcast actually out of my garden shed for the first year and a half during the pandemic.
00:16:28
Speaker
I put ah and put a little solar panel on so on the roof so I could get some light in there and I just used my laptop because it didn't have any power at the beginning. But what I did was i I took the transcripts and I edited those and made them into a book.
00:16:44
Speaker
And then I wrote the second book and I entered the second book into the ah British Business Book Awards. And this is an award that I can recommend to anybody in the UK. It's the British Business Book Awards.
00:17:00
Speaker
Happens every year. Independent and self-published books and independently published books um all enter. And some of the big publishing houses enter as well.
00:17:11
Speaker
you i entered my book thinking well You know, $84 I get dinner. I get to be in London for the night, you know, and why not?
00:17:22
Speaker
I go and go meet some real authors. Anyway, cut a long story short, the Unnoticed Entrepreneur was a finalist in the awards, completely unexpected.
00:17:36
Speaker
Congratulations. Thank you. And so, of course, I put that out on social media as you know one of the tactics of getting noticed without a budget is to share what you're doing, share your story, share your journey. Right. So that's exactly what I was doing.
00:17:50
Speaker
Anyway, so put it on my LinkedIn and Annie Knight from Wiley, who's the commissioning editor, said, hey, would you like to talk about us publishing your book?
00:18:04
Speaker
So we had a chat and and I said, well, the problem is, Annie, that I don't have one. you know i have you know I have 400 people that I want to put into books. part of my model is I'll interview 50 and then select those and put them into the book. So I've got like an evergreen source of content.
00:18:19
Speaker
So they agreed to a three book deal. And that was incredible because it took the book from being self-published. it It took it into the bookstores. So Michael, I can tell you just as a final and a completely...
00:18:32
Speaker
um you know, it sort of a completely random but amazing moment was I went to Singapore um last year because I still have some business out there.
00:18:44
Speaker
I met a friend for lunch and he said, would I sign his book? And I said, oh, absolutely. But you know, how are you going to get one over here? And he said, well, it's in the bookshops. I've been, I've been and bought a copy.
00:18:55
Speaker
And in Kinokunuya in Takashamaya, which is one of the big shops on Ocean Road, which you probably know of, I know Orchard Road. They have my books. And so I was able to go in and meet them and they said, and actually they only had one left. And um so it was an amazing moment as an entrepreneur to go back to Singapore 25 years after I first landed with my suitcases and find my book in the largest shop, largest bookshop in in Asia, actually, the Takashima Kinokunuya. So that's the story of the book. And really the goal
00:19:31
Speaker
for the book is to make it a masterclass. So it's, it's 50 interviews and 50 actionable insights that anybody who's running a business could read and go, Hey, you know, this is an entrepreneur like me.
00:19:46
Speaker
It's not a celebrity entrepreneur. It's not someone who's got a million followers. It's someone who's doing a business that they can associate with. they've They've got the kind of budgets that the reader can associate with.
00:19:58
Speaker
So really that's what I'm trying to do. I'm i'm trying to make it something that ah is accessible for people. So how do you select the entrepreneurs to go into the book or be our guests on the podcast?
00:20:10
Speaker
Well, i'd I'd love to say those with the deepest pockets, ah Michael, but you know, as she was just saying before the show, that's really not how it works. what What happens is that I have a process where people apply to come on this show and I really look for people that are showing signs of creativity, of persistence, of passion, because I think those are the hallmarks of sustainable entrepreneurship.
00:20:38
Speaker
And so I'm looking for people, and I can share with you a couple of stories if you like, um where I think that the the entrepreneur has got a story to tell as an entrepreneur, um but that it's a story that will resonate for other entrepreneurs, you know, that other people will see a little bit of themselves in that entrepreneur.
00:21:01
Speaker
And that's who I try to find. Okay, so who are the standout ones? It's a very difficult question to ask to answer, I'm sure, because everyone is interesting in their own right.
00:21:12
Speaker
Yeah, Michael, you know, ah i was I was afraid you'd ask me that because I've had over 450 fans. entrepreneurs now. I mean, the show has over 800 episodes. um So I think we're getting to the stage where we're going to be kind of getting into the into the realms of having as many as as some of the larger podcasts.
00:21:32
Speaker
I think there's there's a couple um that that I but can share. um One is an American woman called Melissa Snover who started a company called Nourished.
00:21:45
Speaker
And she's an American entrepreneur who lives in the UK. And Melissa came on the show. and She had started ah her business a printed company.
00:21:57
Speaker
gummies So vitamin gummies. And we know, you know, you buy those for children. you can take them And she had and an episode where going through customs, she dropped her vitamins. And we've all been there where, you know, you've got pills and things, obviously bona fide pills in your luggage.
00:22:15
Speaker
ah You have to take them with you through the check in because you're taking them on on the plane and they all fell all over the floor. and And she thought rather than taking all of these different pills, what about if we make them into one?
00:22:28
Speaker
there's a wonderful, wonderful moment where she took an embarrassing situation and and it was the seed of a business idea. And the way that she's built that business, she's bootstrapped that business is by getting the first prototypes made at home, squishing all together and then getting people in the neighborhood to try them.
00:22:51
Speaker
And one of the great lessons from Melissa, who now has been fated, you know, more and more as a a as ah an entrepreneur and a pioneer in the food business and in 3D printing, is is her commitment to trying the product and getting people to try the product and listening to the response from the consumer.
00:23:15
Speaker
you know, and that's a recurring theme from many, many of the entrepreneurs. But Melissa has had a very, very um considered approach ah to that. So I love her story and also what she's doing with that.
00:23:30
Speaker
There is another chap um called Abhishek Kusik. Now, he, at the other end of the scales, started a business in Bangalore, and it's called We Create Problems, which I'm sure many of us will associate with.
00:23:45
Speaker
But Abhishek has a tech company, and what they found was that 40% of the tech engineer's time is spent helping the ah HR manager do recruitment because the ah HR manager doesn't understand everything.
00:24:01
Speaker
the questions to ask. So he's created a business called We Create Problems and they literally write up and create problems in code. They have those problems tackled by people that are going through recruitment.
00:24:15
Speaker
But then what they found was there was no community for the HR managers. So they created a ah technical recruitment community online and a podcast. So he's actually built a whole community and a platform for people to learn how to be good at recruitment in the technical, in a technical programming industry. So I've got loads more. I think it's probably,
Jim's Current Marketing Work
00:24:41
Speaker
that's two of them, but just to give you a flavor, really there, Michael, of the kind of people that are coming on the show and the kind of stories that they're sharing.
00:24:49
Speaker
Yes. Very often when you hear the story of ah of an entrepreneur, you're thinking to yourself, that's the sort of idea I wish I'd had. You know?
00:25:00
Speaker
It's... ah Absolutely. the and yet Especially the profitable ones. Especially the profitable ones. but Very often, these are things where you think, who would have thought that you could that there was a need for that? Who would have thought that there was money to be made in doing that? I totally get the The thing about the technical recruitment and HR people, where HR people don't necessarily understand all the different jobs that we're recruiting for, but I've done a lot of technical recruitment in my time.
00:25:32
Speaker
But I can see exactly the issue that he has now resolved, which I will investigate that one as well. And the gummy bears I've had.
00:25:44
Speaker
I don't think I've ever had one, but i will investigate that. it certainly sounds yeah very, very interesting and a damn good read. But yeah that's not your full-time job, is it? What what do you do is nowadays in Wiltshire?
00:26:00
Speaker
in In the sunny climes of Wiltshire, I'm a marketing consultant. You know, i'm I'm helping people, especially with their podcast guesting.
00:26:10
Speaker
Michael, this is an area that I see really so many entrepreneurs could easily take advantage of being on podcasts and they don't. So there's a lot of interest in people becoming podcasts podcast hosts, but actually that's not appropriate for most people.
00:26:30
Speaker
So what I'm doing is I built a course for helping podcast, um helping entrepreneurs become podcast guests and to do that successfully and how to generate leads from being a podcast guest and really consulting with people business owners so that they can get noticed. So helping them with maybe looking at their personal branding and how they're building the brand on their business and also with a lot of technology.
Episode Conclusion
00:27:00
Speaker
So I play a lot in the AI space and help, for example, to show entrepreneurs how they can create blog
00:27:09
Speaker
copy or videos, for example, for their websites by using some AI tools. So really helping unnoticed entrepreneurs with some courses and then with some consulting.
00:27:21
Speaker
Great. You're still a very busy man and should point out that the training courses will be available from the Abucida Learning Resources Webshop Workplace Learning Centre or WPLC.co.uk.
00:27:35
Speaker
But for today, Jim, it's been really very interesting. i must say thank you very much for your time. Thank you very much for being a guest on The Independent Minds.
00:27:45
Speaker
Michael, thank you for considering me to be an independent mind. I've appreciated that. And it's lovely to be on the show with you. Thank you so much for inviting me. You're very welcome. I am Michael Millward, the managing director of Abbasida.
00:27:59
Speaker
And I have been having a conversation with the independent mind, Jim James, the author of The Unnoticed Entrepreneur. You can find out more about both of us at abbasida.co.uk.
00:28:12
Speaker
There is a link in the description. together with links to Workplace Learning Centre, where you'll be able to find the courses which Jim described, and information also about where you can buy the unnoticed entrepreneur.
00:28:26
Speaker
The description is well worth reading. I must remember to thank the team at matchmaker.fm for introducing me to Jim James. If you are a podcaster looking for interesting guests, or if like Jim, you have something very interesting to say, matchmaker.fm is where matches of great hosts and great guests are made.
00:28:49
Speaker
There's a link to matchmaker.fm and an offer code in the description. If you have liked this episode of The Independent Minds, please give it a like and download it so that you can listen anytime, anywhere.
00:29:03
Speaker
to make sure you don't miss out on future episodes, please subscribe. Remember, the aim of all the podcasts produced by Abusida is not to tell you what to think, but we do hope to make you think.
00:29:16
Speaker
All that remains for me to say is a big thank you to Jim and a big thank you to you for listening. Until the next episode of The Independent Minds, thank you and goodbye.