Dog owners need to learn how to speak dog if they want to live happily with their dog.

Drew Brashier [https://www.linkedin.com/in/drew-b-60877415/] is a professional dog trainer with Paws and Order [https://www.pawandorder.com/] in North Carolina USA.

In this episode of Rest and Recreation, the work life balance podcast from Abeceder Drew explains to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] how any dog owner can have a successful relationship with their dog and live happily together.

Drew and Michael discuss the common challenges that dog owners face and some straight forward solutions.

These include

 * Breed selection
 * Establishing the right rules for a relationship with your dog
 * Communicating with your dog
 * Understanding what your dog is telling you
 * The right sort of attention
 * Learning how to be a good dog owner 

You can find more information about both Drew and Michael at ABECEDER.co.uk [https://www.abeceder.co.uk/]

Audience Offers

Rest and Recreation is made on Zencastr, because creating podcasts on Zencastr is so easy, you can as well by visiting Zencastr [https://zen.ai/abeceder] and using our offer code ABECEDER.

Travel – Holidays can play an important part in preventing burn out. So take a break at  trade prices to anywhere in the world on trains, flights, hotels, and holidays as members of The Ultimate Travel Club [https://www.membership.utc.travel/partnership-rest-and-recreation-podcast/].

Health – York Test provides an Annual Health Test. An experienced phlebotomist will complete a full blood draw at your home or workplace. Hospital standard tests covering 39 different health markers are carried out in a UKAS-accredited and CQC-compliant laboratory.

Visit York Test [https://www.yorktest.com/] and use this discount code REST25.

Tech Problems? – Visit Three [https://www.three.co.uk/] for information about business and personal telecom solutions from Three, and the special offers available when you quote our referral code WPFNUQHU.

If you have liked this episode of Rest and Recreation, please give it a like and download it. To make sure you do not miss future editions please subscribe.

Remember, the aim of all the podcasts produced by Abeceder is not to tell you what to think, but we do hope to make you think!

Being a Guest

If you would like to be a guest on Rest and Recreation, please contact Abeceder [https://www.abeceder.co.uk/].

Matchmaker.fm [https://www.matchmaker.fm/] introduce many guests to Rest and Recreation. Matchmaker.fm is where great hosts and even greater guests are matched, and fantastic podcasts are hatched. Use code MILW10 for a discount on membership.

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

Thank you to you for listening.

We appreciate every like, download, and subscription.

How to Live Happily With Your Dog – a conversation with Drew Brashier 

Jane Ubell-Meyer increases brand awareness and sales by placing products in the right locations

Jane Ubell Meyer [https://www.linkedin.com/in/bedsidereading/] is the founder of Bedside Reading [https://www.bedsidereading.com/], a company that increases brand awareness and sales by placing products in the right places.

A seasoned media professional with experience as a producer on Good Morning America [https://goodmorningamerica.com/] and Entertainment Tonight [https://www.etonline.com/], Jane is responsible for launching the gift bags that are now an established aspect of the entertainment award season around the world.

In this episode of The Independent Minds Jane explains to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] how Bedside Reading, allowed her to create a business that is based on her passion for reading.

The Bedside Reading business model depends on that passion for great reading experiences to build trusting relationships with authors and the hotels and hospitals that work with Bedside Reading.

Bedside Reading is a simple idea really, but as Jane explains making that simple approach to marketing work effectively takes quite a lot of work.

You will leave this episode inspired to investigate how placing your products in the right places might help your business and other different approaches to marketing.

More information about Jane Ubell-Meyer and Michael Millward is available at abeceder. [https://www.abeceder.co.uk/]

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing [https://zen.ai/abeceder] and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club [https://www.membership.utc.travel/partnership-fit-for-my-age-podcast/], you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test [https://www.yorktest.com/] and use this discount code MIND25.

Visit Three [https://www.three.co.uk/] for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

We use Matchmaker.fm [https://www.matchmaker.fm/]to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Placement Partnership Marketing – a conversation with Jane Ubell Meyer

Our subconscious thoughts sabotage our attempts to live authenically

Michelle Ward [https://www.linkedin.com/in/michelle-ward-chc-ms-cecp-3a037313/], is a Certified Holistic Health Coach, wife and mother of 2 daughters

Michelle focuses [https://freedomfromselfsabotage.com/project/michelle-ward/] on supporting post-empty nest women, adapt to the challenges of rebuilding self after years of putting family first.

The difficulties clients had living their new lifestyles led her to explore the influence that mindset has on our ability to change.

Michelle found that subconscious thoughts control up to 95% of a person’s decisions and often undermine conscious intentions.

In this episode of the Abeceder [https://www.abeceder.co.uk/] health and well-being podcast Fit For My Age, Michelle  explains to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] how our best intentions can be sabotaged by these subconscious thoughts.

Michelle explains the origins of these thoughts, how they can make strange situations feel normal and how they provide us with an excuse for not doing what we really want to.

Michael and Michelle discuss the different ways that people can try to control these thoughts and how these many people successfully change their mindset.

Michelle discusses the ‘elanvital’ approach that she has developed to help people abandon self-sabotaging thoughts and rediscover the vital force of their life.

Find out more about Michael Millward and Michelle Ward at Abeceder.co.uk [https://www.abeceder.co.uk/].

Audience Offers

Proactive Positive Ageing.

We recommend The Annual Health Test from York Test, because knowing the risks early means you can take appropriate actions to maintain good health.

An experienced phlebotomist completes a full blood draw at your home or workplace, so that 39 different health markers can be assessed in a UKAS-accredited and CQC-compliant laboratory.

A Personal Wellness Hub gives access to easy-to-understand results and guidance to help you make effective lifestyle changes.

Visit York Test [https://www.yorktest.com/] and use this discount code AGE25.

Fit For My Age is made on Zencastr, because Zencastr is the all-in-one podcasting platform, that really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing [https://zen.ai/abeceder] and use our offer code ABECEDER.

Travel Members of the Ultimate Travel Club [https://www.membership.utc.travel/partnership-fit-for-my-age-podcast/]enjoy travelling at trade prices on flights, trains, hotels, holidays and so many other travel related purchases. Use the link to access discounted membership.

Matchmaker.fm If you are a podcaster looking for interesting guests or if, you have something interesting to say Matchmaker.fm is where great hosts and great guests are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

Being a Guest

If you would like to be a guest on Fit For My Age, please contact using the link at Abeceder.co.uk [https://www.abeceder.co.uk/].

We recommend the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

We appreciate every like, download, and subscriber.

Thank you for listening. 

Freedom from Self Sabotage a conversation with Michelle Ward

We have access to much information than ever before, but it all accessed via a filter that is managed by someone else. Can we really say we are informed?

Kira Shishkin [https://www.linkedin.com/in/kirashishkin/] is a serial entrepreneur who has founded companies that developed technology with practical applications. His latest venture is informed.now [https://informed.now/]the daily news SMS service that delivers unfiltered news direct to your phone.

In this episode of The Independent Minds Kira explains to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] how although we have access to more information than ever before, that before that information is presented to us it is first interpreted by an individual or organisation to fit their preferred agenda.

This promotes a perspective rather than an authentic understanding. In turn this creates polarisation of views and eventually conflict.

After being born in one conflict torn country and coming of age in another Kira explains how this information control process and its potential to create a devastating outcome inspired him to create informed.now.

Kira explains how informed.now ensures that it is accessing primary news sources that are fact-based and the editorial process that identifies the stories that will have the most impact on the world.

This episode of The Independent Minds will make you question how you consume news information.

More information about Kira Shishkin and Michael Millward is available at abeceder. [https://www.abeceder.co.uk/]

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing [https://zen.ai/abeceder] and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club [https://www.membership.utc.travel/partnership-fit-for-my-age-podcast/], you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test [https://www.yorktest.com/] and use this discount code MIND25.

Visit Three [https://www.three.co.uk/] for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

We use Matchmaker.fm [https://www.matchmaker.fm/]to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Are You Informed? – a conversation with founder Kira Shishkin 

Living the American dream led to burn out for Serban Mare, who then learnt how to recover from burn out.

Serban Mare [https://www.linkedin.com/in/serban-morea-pmp/] believes that achieving high performance at work should not result in someone losing their health or sacrificing their happiness.

Serban was born in Romania and emigrated to the USA when he was 23 years old. Over the following ten years he lived the American dream until he stopped living that dream and realised, he had reached the point of burn out.

In this episode of Rest and Recreation, the work life balance podcast from Abeceder Serban explains to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] what burn out looks and feels like for the person who is living through it.

Michael and Serban discuss the lead-up to the point at which Serban realised he had reached burn out and the warning signs as he approached that point that he did no know about.

They explore all the things that ambitious people can do to prevent themselves reaching burn out, and how Serban brought himself back from burn out to now running a successful business helping organisations to support their employees to be successful with risking burnout.

At some point in this episode, you will undoubtedly feel that you have heard Serban and Michael talking about you.

Listen now and learn how to protect yourself from burn out.

You can find more information about both Serban and Michael at ABECEDER.co.uk [https://www.abeceder.co.uk/]

Audience Offers

Rest and Recreation is made on Zencastr, because creating podcasts on Zencastr is so easy, you can as well by visiting Zencastr [https://zen.ai/abeceder] and using our offer code ABECEDER.

Travel – Holidays can play an important part in preventing burn out. So take a break at  trade prices to anywhere in the world on trains, flights, hotels, and holidays as members of The Ultimate Travel Club [https://www.membership.utc.travel/partnership-rest-and-recreation-podcast/].

Health – York Test provides an Annual Health Test. An experienced phlebotomist will complete a full blood draw at your home or workplace. Hospital standard tests covering 39 different health markers are carried out in a UKAS-accredited and CQC-compliant laboratory.

Visit York Test [https://www.yorktest.com/] and use this discount code REST25.

Tech Problems? – Visit Three [https://www.three.co.uk/] for information about business and personal telecom solutions from Three, and the special offers available when you quote our referral code WPFNUQHU.

If you have liked this episode of Rest and Recreation, please give it a like and download it. To make sure you do not miss future editions please subscribe.

Remember, the aim of all the podcasts produced by Abeceder is not to tell you what to think, but we do hope to make you think!

Being a Guest

If you would like to be a guest on Rest and Recreation, please contact Abeceder [https://www.abeceder.co.uk/].

Matchmaker.fm [https://www.matchmaker.fm/] introduce many guests to Rest and Recreation. Matchmaker.fm is where great hosts and even greater guests are matched, and fantastic podcasts are hatched. Use code MILW10 for a discount on membership.

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

Thank you to you for listening.

We appreciate every like, download, and subscription.

Understanding Burn Out – a conversation with Serban Mare 

How EQ via Empathy Transforms Leadership for Better Profit, Productivity, and Innovation.

Melissa Robinson-Winemiller is a trainer who operates on a global basis.  Melissa believes that in an era where everyone is niching down, empathy [https://eqviaempathy.com/] is the one thing that benefits the whole human race.

In this episode of The Independent Minds Melissa explains to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] what empathy and emotional intelligence (EQ) are.

Michael and Melissa explore why despite evidence of the value added by managers with empathy and EQ skills many organisations still see it as an optional extra.

Their discussion includes an examination of how leadership and management are different, how those differences have evolved since the start of the industrial revolution and what the future of leadership and management is likely to look like.

They compare how industrial organisations and natural organisms are structured and the lessons leaders can take from the differences. Perhaps most importantly they identify how empathic leadership can help any organisation put substance into the phrase:

Our People Are Our Most Important Asset.

More information about Melissa Robinson Winemaker and Michael Millward is available at abeceder. [https://www.abeceder.co.uk/]

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing [https://zen.ai/abeceder] and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club [https://www.membership.utc.travel/partnership-fit-for-my-age-podcast/], you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test [https://www.yorktest.com/] and use this discount code MIND25.

Visit Three [https://www.three.co.uk/] for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

We use Matchmaker.fm [https://www.matchmaker.fm/] to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

The Empathic Leader – a conversation with author Melissa Robinson Winemiller

Crafting positive stories helps us to reshape our beliefs, & experiences to promote positive change & personal growth.

David Robinson [https://www.linkedin.com/in/workyourstories/], is a mindset coach who uses story work [https://www.workyourstories.com/] to help people understand how reframing the stories of their life can help them to achieve a more contented life.

In this episode of the Abeceder [https://www.abeceder.co.uk/] health and well-being podcast Fit For My Age, David explains to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] how the words we use to talk to ourselves create the stories that define how we live.

David describes how in the past he has played with words to change how he perceived an experience to enable him to change his mind set and his actions.

He describes how the different stages of the constructive storytelling process contribute to reframing that story and creating a positive impact.

David and Michael discuss how human beings have the power of free choice, and the choices that humans are preprogrammed to make.

Listening back to this discussion connects to routine changing tools like uRoutine [https://www.uroutine.com/home] and tools like BIG PICTURE [https://bigpicture.tools/] that help workers to join the dots across a whole organisation to improve their productivity.

Find out more about Michael Millward and David Robinson at Abeceder.co.uk [https://www.abeceder.co.uk/].

Audience Offers

Proactive Positive Ageing.

We recommend The Annual Health Test from York Test, because knowing the risks early means you can take appropriate actions to maintain good health.

An experienced phlebotomist completes a full blood draw at your home or workplace, so that 39 different health markers can be assessed in a UKAS-accredited and CQC-compliant laboratory.

A Personal Wellness Hub gives access to easy-to-understand results and guidance to help you make effective lifestyle changes.

Visit York Test [https://www.yorktest.com/] and use this discount code AGE25.

Fit For My Age is made on Zencastr, because Zencastr is the all-in-one podcasting platform, that really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing [https://zen.ai/abeceder] and use our offer code ABECEDER.

Travel Members of the Ultimate Travel Club [https://www.membership.utc.travel/partnership-fit-for-my-age-podcast/]enjoy travelling at trade prices on flights, trains, hotels, holidays and so many other travel related purchases. Use the link to access discounted membership.

Matchmaker.fm If you are a podcaster looking for interesting guests or if, you have something interesting to say Matchmaker.fm is where great hosts and great guests are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

Being a Guest

If you would like to be a guest on Fit For My Age, please contact using the link at Abeceder.co.uk [https://www.abeceder.co.uk/].

We recommend the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

We appreciate every like, download, and subscriber.

Thank you for listening.

Crafting Positive Stories with David Robinson 

Good Marketing doesn’t just sell stuff; it has to enhance the lives of your customers.

Islam Gouda [https://www.linkedin.com/in/islamgouda/], is the marketing maestro author of SMEs and Startups Marketing Guide Through the Pandemic.

In this episode of The Independent Minds Islam talks to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] about what makes community-based marketing work.

During their discussion Islam and Michael discuss

 * Why it is important for marketers to utilise community-based marketing as the customer bases transfer between generations.
 * The connection between psychology and marketing and how understanding the psychology of marketing helps brands to connect with consumers.
 * The importance of a brand understanding their values and how to find consumers who share those values.

You will leave this episode understanding the importance of building a community around your brand and how this can be the most cost-effective approach to marketing for a small or medium sized organization.

More information about Islam Gouda and Michael Millward is available at abeceder. [https://www.abeceder.co.uk/]

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing [https://zen.ai/abeceder] and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club [https://www.membership.utc.travel/partnership-fit-for-my-age-podcast/], you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test [https://www.yorktest.com/] and use this discount code MIND25.

Visit Three [https://www.three.co.uk/] for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

We use Matchmaker.fm [https://www.matchmaker.fm/] to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Understanding Community-Based Marketing – a conversation with author Islam Gouda

Sharon Critchlow sold her share in the business she had helped to build. She could afford to stop working. This is what Sharon does now.

Sharon Critchlow [https://www.linkedin.com/in/sharoncritchlow/?originalSubdomain=uk] is an entrepreneur who sold her share of the business she had helped to grow.

That sale meant that Sharon could have enjoyed a comfortable life, but sitting back is not Sharon’s style.

In this episode of Rest and Recreation, the work life balance podcast from Abeceder Sharon explains to host Michael Millward how she reinvented her life so that she could spend most of her time doing the things she loves.

Sharon left school with serious problems with reading and writing, so she was not expected to have a career as an accountant or to be a partner in a successful accountancy firm.

When she was asked to write a chapter in a book, she discovered a passion and decided to change how she lived.

In this engaging episode Sharon explains how she created a new lifestyle.

You can find more information about both Sharon and Michael at ABECEDER.co.uk [https://www.abeceder.co.uk/]

Audience Offers

Rest and Recreation is made on Zencastr, because creating podcasts on Zencastr is so easy, you can as well by visiting Zencastr [https://zen.ai/abeceder] and using our offer code ABECEDER.

Travel – at trade prices to anywhere in the world at trade prices on trains, flights, hotels, and holidays as members of The Ultimate Travel Club [https://www.membership.utc.travel/partnership-rest-and-recreation-podcast/].

Health – York Test provides an Annual Health Test. An experienced phlebotomist will complete a full blood draw at your home or workplace. Hospital standard tests covering 39 different health markers are carried out in a UKAS-accredited and CQC-compliant laboratory.

Visit York Test [https://www.yorktest.com/] and use this discount code REST25.

Tech Problems? – Visit Three [https://www.three.co.uk/] for information about business and personal telecom solutions from Three, and the special offers available when you quote our referral code WPFNUQHU.

If you have liked this episode of Rest and Recreation, please give it a like and download it. To make sure you do not miss future editions please subscribe.

Remember, the aim of all the podcasts produced by Abeceder is not to tell you what to think, but we do hope to make you think!

Being a Guest

If you would like to be a guest on Rest and Recreation, please contact Abeceder [https://www.abeceder.co.uk/].

Matchmaker.fm [https://www.matchmaker.fm/] introduce many guests to Rest and Recreation. Matchmaker.fm is where great hosts and even greater guests are matched, and fantastic podcasts are hatched. Use code MILW10 for a discount on membership.

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

Thank you to you for listening.

We appreciate every like, download, and subscription.

When You Can Afford To Stop Working – a conversation with entrepreneur Sharon Critchlow 

The world’s first rhyming, full colour, guide to branding and messaging, is a straightforward guide to defining you or your business to the world.

Glenn Rudin [https://www.linkedin.com/in/glennrudin/] is a communicator master. His strategic approach to brand messaging means that his clients can use innovative and focused messages that result in them selling more products or services. It is a claim that he backs up with his book A Brand in Your Hand.

In this episode of The Independent Minds Glenn talks to host Michael Millward [https://www.linkedin.com/in/abecedermichaelmillward/] about the inspiration for writing a book about branding that rhymes from start to finish.

Glenn uses examples from his career and various industries to explain how brands build their stories so that they create something for the customer that is more valuable for the customer than just the product or service that is listed on the receipt.

He describes brands as intellectual property and explains how successful brands can licence that intellectual property to be used on other products.

Glenn explains how he has positioned his book as an extension of his brand as a consultant and public speaker.

This episode includes Glenn reading some of the rhymes from A Brand in Your Hand, and a discussion of why rhyming prose is a good way to learn.

You will leave this episode understanding how brands work, and how you might adapt the commercial branding strategies to build your personal brand.

More information about Glenn Rudin and Michael Millward is available at abeceder. [https://www.abeceder.co.uk/]

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing [https://zen.ai/abeceder] and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club [https://www.membership.utc.travel/partnership-fit-for-my-age-podcast/], you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test [https://www.yorktest.com/] and use this discount code MIND25.

Visit Three [https://www.three.co.uk/] for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre [https://www.workplacelearningcentre.co.uk/product/podcast-guest-academy-training-by-matchmakerfm].

We use Matchmaker.fm [https://www.matchmaker.fm/] to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

A Brand in Your Hand – a conversation with author Glenn Rudin 


Rest and Recreation is the part of WorkWorkWork.works where we look at work life balance from a very practical perspective identifying and exploring ways in which you can improve your work life balance in a sustainable way.

The range of topics we cover will be as varied as life itself.

As well as guidance about improving your own work life balance you will practical hints and tips including  

 * Reviews of the books, and interviews with the authors
 * Previews and reviews of the films, theatre or other culture events 
 * Our experiences trying out new leisure activities, hobbies or learn new skills
 * Ideas of what you can do to enjoy life away from work

Rest and Recreation

On the Independent Minds, podcast, you will meet independent thought leaders and learn about the ideas they have developed to help employers and their employees address the challenges that organisations of any type or size, in any location have must address if they are to achieve their business objectives and attain sustainable growth.



You will be able to read more about all of the independent minds thought leaders on the Work Place Learning Centre blog.



The independent minds thought leaders will be based all over the world. Some will discuss a new way of doing, whilst others will be discussing new ways of thinking. Each will have a practical solution which you will be able to access at Work Place Learning Centre.co.uk.



Independent minds solutions are also available as part of Abeceder H2R the comprehensive  employee management solution that covers every aspect of every stage of the employer employee relationship from hiring to retiring. 

The Independent Minds

Work Work Work Works, the four works is the podcast for people who want to

get work
be successful at work
avoid or solve problems at work
enjoy a good work life balance



Work Work Work Works the four works

This is how Fit For My Age started. I was, and still am a middle-aged man who seemed to have all of the bad things that can happen to a man of my age, happen to me in a very short space of time. Or at least it felt like it!

I am sure that I am not alone in having a wake-up call type of experience. If we are lucky it happens to every man and every woman. I decided to heed the call and improve my lifestyle.

Fit For My Age is a record of my attempts to learn the things that I wish I had known earlier in life. The sort of things that may have helped me avoid or better manage the ageing process. So, I might sound as if I am saying, I wish I’d known then what I know now!

Mine will not be the only voice that you hear. I will be talking to a wide range of experts and may even be able to persuade some of the personal trainers that I have worked with to join me every so often.

What I do hope is that by sharing the knowledge I gain and the experiences that I have had you will also discover ways in which you can improve your physical health and your mental wellbeing.

You never know, a little knowledge may mean that we can, regardless of our age, all be able to say that we are Fit For My Age!

Please contact me with any questions, feedback, or content suggestions via the FitForMyAge.com website.

Thank you.

Fit For My Age

The podcast for employers and employees who want to create and maintain
workplaces regardless of where they work

Michael Millward

Shows