Speaker
Vital. tell People don't understand that. but don't. They think it's a little, it's just a little thing that we do is, you know, this or this and it's a huge thing. What do you mean? um Yeah, just in the details. I just think those are little, you know, they just feel like little details. Oh, the insurance, and it's huge. Once you step into it, it's huge. You know, you can't, if you don't have medical records, obviously you can't match a surrogate or if you got an incorrect answer on, you know, an insurance review because you reviewed it yourself, IPs can waste $30,000 on a, you know, unnecessary insurance policy or something. Well, and I think that that's that, that's that little piece that I think that makes us so unique and like you, I mean, gosh, we've seen it and I know we've seen it evolve over the industry, me for only that short amount of time. And then I know you've seen it for as long as you've been in the industry of the social media aspect and people matching, you know, on their own and independent journeys and things like that. And a lot of people think, oh, it's, Let's just find our surrogate. We're going to have a baby. It's going to be great. And there's those details. You don't know what you don't know. And I tell into the parents that every day. Yeah. don't know what you don't know. You think it's like you said. And then once I, you know, kind of talk about the details with them and all of those things, I think...