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Evolving with Caitlin Hart
97 Plays1 year ago
We all face challenges when launching and building our businesses. It's how we respond that matters. In today's episode, I am Joined by licensed aesthetician, founder of Prism Face Lab, course educator & podcast host Caitlin Hart who shared the highs and lows of launching her business during the pandemic and the unsexy side of entrepreneurship that ultimately leads to success. Tune in for the juice!
We chat about:
- How lonely entrepreneurship can be
- The investment it took for Caitlin to transition from solopreneur to owning a studio space
- Starting a business in the pandemic & the life lessons it taught Caitlin
- Advice for solopreneurs ready to leap to the next level of their business
- Finding comfort in the discomfort
- The number one skill you need to be successful in your industry
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Transcript
Introduction of Caitlin Hart
00:00:01
Speaker
Hello, welcome to another episode of This or More. I'm your host, Tiffany Napper, and I promised you that I would start introducing you to some of my incredible, talented clients. So today, I cannot wait for you to meet Caitlin Hart. Caitlin is a licensed esthetician and an energy healer here in Nashville, Tennessee.
00:00:21
Speaker
She is the founder of Prism Face Lab, and now she is also an educator and a coach for others in the beauty industry. I've been working with Caitlin since about 2019. We dive into more of that in this episode, but I cannot wait for you to hear her evolution, her transformation, her glow up, and dive more into the ups and downs of that story. So without further ado, here's Caitlin Hart.
Purpose of 'This or More' Podcast
00:00:47
Speaker
Welcome to This or More, a wild entrepreneurial podcast adventure for bold and brave creatives like you. I'm Tiffany Napper, your host, holistic business coach, corporate music industry dropout, a seasoned five-time multi-six figure entrepreneur, yoga instructor, and your go-to gal for heart-to-heart coffee chats.
00:01:08
Speaker
On this show, we're not just here to share stories. We're here to ignite a fire within you and make you realize that the reality you envision is just the tip of the iceberg. You're wildly capable of achieving that reality and so much more. So my friends, grab your cup of inspiration, settle in, and let's dive into another inspiring episode of This or More.
00:01:31
Speaker
Hello, Caitlin. Welcome. I'm so excited you're here. Hey, I'm so excited to be here. Okay, so you and I have a long history together, and we'll get into more of that in just a minute. But obviously, you're a really credible and award-winning esthetician here in Nashville, Tennessee, and an energy healer, and now serving in an educational role. So I'd love for you to just tell people a little bit about
00:01:56
Speaker
you here in Nashville, Tennessee, what you, what you love doing and what kind of lights you up every day.
Caitlin's Journey in Beauty Industry
00:02:02
Speaker
Yeah. So you said it. I have been in the aesthetics industry for 14 years. Um, I've been an aesthetician. I've been in every corner of that industry working in so many different capacities. And like you said, adding to that, um, with a health coaching certification, energy healing certification. So really in that journey, kind of exploring all the things, um,
00:02:24
Speaker
that are needed to support my clients and really that do translate on our skin. But in the past few years, I transitioned really fully into business ownership. I own Prism Face Lab, which is an award-winning skincare clinic here in Nashville, Tennessee. We accidentally opened during the pandemic.
00:02:45
Speaker
I say that because obviously that was not part of the plan. We got slowed down a little bit there in the beginning, but opened in, officially opened, reopened, whatever you want to call it in June of 2020. So we've been around, I say 14 years, not 14 years, four years. I say four years because four years ago right now I was under construction.
00:03:09
Speaker
Um, but yeah, so I own that business and lead an amazing team of estheticians there. But for me personally, I have transitioned into again, that business owner role, but now an education role where really my passion lies in helping other estheticians succeed, whether it's on my team or outside of that through coaching and online education platforms for service providers of all kinds.
From Solopreneur to Business Owner
00:03:38
Speaker
Yes, we're going to dive into all of that and more because it's been quite a journey. And I talk to people all the time who are where you were five years ago, right? Like maybe they're a solopreneur. They have their license in the beauty industry of some regard, but they're still working either at a salon or a bigger studio space or they're in their own little, you know, rented space. So I want to go back in time for just a moment before we get into some of the really fun stuff.
00:04:07
Speaker
And I want you to take me back to what was on your mind when you were that solopreneur, for lack of a better term, when you were kind of renting the studio space and you were a party of one. What was going through your mind that made you think that maybe there was more to this than what you were experiencing?
00:04:28
Speaker
So I will say at this point, gosh, I really thrived in some capacities as a party of one. I moved a lot faster. I was like full steam ahead. I made things happen really quickly. I worked really well that way.
00:04:45
Speaker
to some degree. But when you're one person, I mean, you are one person, especially when you're a hands-on business, you're working one-on-one with clients. That is your only income stream. And then no one's answering the phones. No one's answering the emails. No one's cleaning. No one's doing the laundry. It's you. So I hit burnout pretty fast with that business model.
00:05:11
Speaker
And there are a lot of reasons why I decided to expand. Some of them the right reasons, some of them the wrong reasons. But really, for me, I really started to feel like I need to be surrounded by people. I need community. And I need to get my hands off people's faces and be able to build something different. Yeah. Yeah. I love that. What do you feel like was your
00:05:38
Speaker
Yeah. And that translates or resonates, I should say, because I felt that way back in the day with my PR agency. And even I joke to this day, but when I started my PR agency in 2011, the first thing I did was I brought on an intern because I didn't want to be by myself. Yeah.
00:05:55
Speaker
I knew I could do it and I'm a high achiever and whatever. I'm going to work my tush off, but I also just knew I needed to be around other people. Yeah. And with you, like, you know, in an aesthetician role, you do have clients coming in. I didn't necessarily have that in the public as a publicist, but it wasn't ever. Anyway, I just, I really resonate with that. And I am such a, one thing I've learned about myself is I'm such a verbal processor. Like I don't care who you are. If there's just a body in the room, I'm going to be like, here's what I'm thinking.
00:06:25
Speaker
And then you'll know if it feels good or not. That's wrong. You don't even need to say anything, but I just need another person there sometimes. Yeah, I feel that. Okay, so you made this decision, obviously, and I remember that was probably when you and I first came into each other's
Financial and Logistical Challenges
00:06:40
Speaker
lives. We were introduced by someone else and it was like, okay, you were going to start this new thing and you needed a new brand identity and you needed a game plan. And so I was really excited to help you with all that and we'll dive into that in a second.
00:06:52
Speaker
If you want mind sharing, if you know, what do you think was your initial investment that you kind of made in order to go from solopreneur to now I own a space with people in it? Do you remember? I mean, I could do the math, I would say probably around 50k.
00:07:11
Speaker
Yeah. Yeah. I think that's one of those things we don't talk about. Like there's all this taboo around numbers and it's like, look, you, you know, I just feel like there's no, there's nobody wins when we're not transparent about how much it's going to cost to take this to the next level and recognize that there's.
00:07:29
Speaker
going to be ups and downs along that journey. But like when we talk about going from solopreneur to owning an agency or owning a studio space or owning a salon, there are going to be costs involved. There's no way around it. Right. And sometimes we're not even looking at the whole like the big picture of those costs either. It's like all these little individual things that add up. So
00:07:47
Speaker
When we're talking about that, that started long before the opening. That started when I decided to work with you. That was an investment. Then there's the construction. Then there's the loan for that. Then there's the lease. Then there's the attorney. All of those things that add up, some people may just look at it as like, how much did construction cost? There's so much more.
00:08:11
Speaker
There's so much more, there's the marketing, there's the branding, there's the hiring, there's the stuff. Like I remember when you opened up, so you opened up Prism, Face Lab in 2020, technically, right? Technically, then we started working together in 2019 for the launch.
00:08:27
Speaker
Right. Getting the brand assets together, logo, website. I know you and I worked on like some social media game plans and even some game plans to reach some goals that had to do with winning some awards in town, which you've done every year. But when you first started up, I remember the space was beautiful. Like you bought all this furniture and decorated it. So that's another expense that people probably don't realize comes into play.
00:08:53
Speaker
Okay, so let's go to end of 2019. We're rocking and rolling. Everything's ready. Brand is ready for this big debut. And I remember there were some hardships with you finding a space as well. Do you want to chat about that just a little bit?
00:09:10
Speaker
I mean, just the normal stuff of it just it took forever to find something that checked at least half the boxes, you know, like, I mean, it was funky stuff. Yeah, it was crazy. And not I mean, maybe that's another thing people don't anticipate is how hard that is and how I mean, like I said, I spent almost $50,000 and that is on tweaking an existing space, you know, and most of the spaces I looked at were gravel pits.
00:09:38
Speaker
You know, like we, I did it as affordably as you could possibly do it and had to sacrifice a few things.
00:09:46
Speaker
Yeah. But I will say it ended up beautiful. Of course. It ended up in a great location in Nashville DC. Yeah. And so let's go to that dreaded time period of 2020.
Impact of the Pandemic
00:09:58
Speaker
Yeah. Because you're ready. You've done all this work. You've invested this money. You've invested all this energy. You're so excited. You've got a team in place. You're ready to open the doors. And then we get hit with lockdown. Yeah. Yeah. So it's almost like this.
00:10:14
Speaker
It honestly was almost like a spiritual crisis because I had done so much work on myself to have the confidence to make a big leap. And then like the first time you do that for the rug to be pulled out from under you in that way really shakes that sense of confidence.
00:10:32
Speaker
you know, and it's like this belief that like, as long as you do the hard thing, it'll all work out, right. And that's the belief that I had to embody to do this hard thing of like, this is my purpose. This is my path. This is what's supposed to happen. If I just step outside of my comfort zone, like the universe will meet me.
00:10:51
Speaker
where I want to be. And then for that to happen, I mean, literally the week I announced my business two days later, COVID was declared a pandemic. And just to be like, wait, what? You know, I did it. Obviously that is so far outside of my control. It's so much bigger than anything that has to do with me. Um, but that was such a tough mindset thing. I think more than anything that year.
00:11:18
Speaker
And then in addition to that, starting a business in that climate, it was very, very hard to separate those struggles. You know, like what is me and what is the world right now? What is my fault and what is so far beyond outside of my fault? And just not understanding like the first year of business is hard regardless of being like, is this hard because of this or is this normal hard? Like it was very hard to differentiate. What do you think got you through that?
00:11:48
Speaker
Oh my gosh. I mean, nothing but having to like, I mean, I, I say that all the time. People, people that whole year were just like, you're so strong. I can't believe I'm like, I signed a lease y'all. I mean, you just, the only way out was through. That's all I could say is like, there was no option other than to push through. And I might not
Mindset and Perseverance
00:12:09
Speaker
have if I had an easy out, but I didn't. And, um, I stuck around and definitely.
00:12:17
Speaker
gained a lot of experience and life lessons through that, which I'm really grateful for. Do you, could you pinpoint like your, maybe, maybe not your favorite or your best, but like one of those life lessons that, you know, if it hadn't been for that season of your life, you wouldn't approach things now the way you do. I think back to that mindset piece and trusting yourself in realizing that growth isn't linear.
00:12:43
Speaker
You know, that doesn't mean that it didn't work out. That doesn't mean that I made a mistake and I'm not glad because of where I'm at today. And even a four year since then has not been this path of linear growth at all. But that doesn't mean that that wasn't the right choice. And I didn't learn lessons from that. And it didn't take me to where I needed to go next.
00:13:05
Speaker
So let's talk about that in between for just a moment before we get caught up to speed to present day.
Hiring and Training Challenges
00:13:11
Speaker
In between, so three plus years, hiring people, you know, all of the things that come with going from where you were to where you are now. Do you have anything that you would love to share with someone else who's maybe thinking about stretching into that next level with their business? And you're like, these are the things that I learned that I felt like really helped me.
00:13:35
Speaker
Yeah. Well, I would say maybe if I could back up and go to the beginning, the things I would have done differently is really, I will say I lucked out with my team that I hired in 2020. Maybe that was the way that the universe rose up to meet me because I just, I don't know how that happened. I don't know how that happened. I lucked out and got just the most amazing team to start with.
00:13:58
Speaker
And I didn't have to work that hard to get them ready to do what they needed to do. And so I probably wasn't as organized or as strict with my training program as I should have been. And then in the year since, trying to recruit and hire and train people has been the hardest part of business hands down. And I've had to go back and I need to go back even more and like really, really put in place a training policy.
00:14:27
Speaker
a training program that is so much more detailed than I could have ever imagined four years ago, like down to the letter and enforce it.
00:14:38
Speaker
and be really prepared to give consequences if people don't meet the standards, to let people go if they're not the right fit. That's been my number one struggle and something that if I could go back, I would just have a very clear system in place. Yeah.
00:15:00
Speaker
I went through the similar scenario with my PR agency, and I will say this. It's one of my favorite things that I do with a lot of my higher level one-on-one clients if they've already got a successful business, but we don't have that clear onboarding handbook in place. Sometimes, do you feel like sometimes it's a little bit like cart-horse scenario in the sense that
00:15:21
Speaker
some of it you don't know until you're in it. It's like, I couldn't have even fathomed that I would need to teach you this until I come across someone who doesn't know it. Yeah, that's absolutely. And you know, you think everyone's brain works like yours or that everyone's going to operate the way you do and then you're like, Oh, oh, yeah, I had no idea.
00:15:42
Speaker
Yeah. Yeah. Well, and I think that's a good permission slip for people too. It's like, yes, you need it. And it's important to remember that that thing is a living document. It needs to evolve. It will evolve. And I always say like, we're recording this right now, November. So November, December for me and my business for years has been where in my systems can I elevate something? What needs a little fine tuning, a little zhuzhing, a little tweaking.
00:16:08
Speaker
And oftentimes it does look like looking back at that onboarding and guide and making sure it still feels like fully relevant for where we are now with the business. Because your business is a living thing. It's always changing and growing, right? Yeah. And I think for me, I've hit this point where my onboarding guide is perfect. It's the implementation of it. It's like, well, who's going to do that?
00:16:34
Speaker
And who's going to hold people accountable. That was about to say, and that part is the hard part. Like you actually have to be a boss. You actually have to be a leader. And it doesn't mean you can't be kind and gentle, but it does mean you have to be really strict with boundaries. What's a yes, what's a no, what's acceptable, what's not acceptable, right? Love it. All right. That's a good one. So now we're like three, four years into running Prism.
00:17:02
Speaker
Let's talk about the more recent kind of thing that's been going on in your world. I alluded to that at the beginning, but you're stepping up into this more educational role, which I love and I'm so excited for everyone who's an aesthetician or in the beauty industry to learn from you. But tell me about the moment, like what happened?
Transition to Education and Mentoring
00:17:23
Speaker
Where are you? What happened that made you think, okay, I think there's something else out there for me?
00:17:29
Speaker
I mean, it's crazy because if I think back this I this has been in my head since before I started prism. I mean, it's always been there. And it's part of where prism came from. It's this
00:17:40
Speaker
it's this want to step out of what I was doing and mentor other people. And I thought that opening a business would be the end all be all of that. But I have realized through that process that employees are completely different than students, completely different. And I would say probably for the past year, I've been
00:18:01
Speaker
A lot of things. Burnout is definitely one, but just not fulfilled in my work creatively, and I've always been a creative. I'm always going to do my best work when I'm creating from this centered, authentic place, and there's been a piece missing, and I've known that for a while now.
00:18:23
Speaker
Um, and it was, I mean, if we want to back up beginning of this year, I was in Mexico with you and everybody else. And, um, I think that's probably, that's not when the idea came into my head, but it sparked that moment of like, you're going to go home and take action, you know, and not even take action, like go home and start writing a course.
00:18:47
Speaker
But we need to go home and make sure the actions you are taking are aligned with that goal. And it was after that that I really, I came home and I made the choice, I'm not going to see clients anymore as of June 1st. And that was the first thing. And I had to get out of the treatment room. That should have happened years ago, honestly.
00:19:13
Speaker
But I made that choice and then I knew like by July, I need to start working on the next step. And for me like being in this owner role for the past few years and then being in the treatment room, I almost felt like I've been locked away. I've been like, I've been hidden. I've been kind of out of the spotlight, which is fine in some seasons.
00:19:34
Speaker
But I thrive when I can be front and center in speaking and kind of pulling people in with the energy of like me sharing what I'm excited about and passionate about. And that is always what has propelled my business forward. And it's kind of like that little magic spark at the center of everything. And in honestly, the past two years in like all of the work I've been doing in energy sessions, I've gotten like things that have come up even for other people around me, they're like,
00:20:05
Speaker
We keep seeing this, your voice. You've been using your hands for so many years and you need to start using your voice. I even had an energy worker like a year ago being like, I keep seeing microphones.
00:20:18
Speaker
Like, you know. What? I didn't know that. That's awesome. Yeah. And now I have a podcast and I want to start speaking. And so it just felt like very intuitively, like I've got to figure out how to start creating and sharing things with the world, using my voice, using part of me in a different way. And that has really just evolved over this whole year.
00:20:43
Speaker
Yeah. Yeah. And I think, gosh, it's so, it's so, I love this moment because you and I don't often get a chance to just like sit around and sit around and talk about this type of stuff. But knowing that something can come and that seed was planted so long ago. And then also recognizing that sometimes
00:21:01
Speaker
you know, life gets in the way, we're busy, we've got a family, we've got whatever going on, but that we never ignore it, right? We never totally ignored, it's always there. And then recognizing when you have that kind of epiphany moment, that moment where you're like, a fire was lit under you. And I do feel like with when we were together and
00:21:22
Speaker
Mexico. That's one of the beautiful things about being around other high achieving creative women is that just by proxy, right? Just by hearing what they've been able to do or hearing their big dreams be like spoken out into the universe. It's like it can become almost contagious. Yeah. So that can be that little spark that we need. That's like, Oh,
00:21:46
Speaker
They could do it. I can do it. Or, oh, they believe in me. So I should believe in me or whatever, whatever happens. There's a multitude of things that can kind of transpire in that moment. But I do feel like it's interesting to recognize like, you know, from the seed to the spark and then to just the, even the little steps that had to happen after that to be like, okay, first step is this, because I think people get overwhelmed because they think, I don't know how to get from A
Business Development and Growth
00:22:11
Speaker
to Z. And I'm like, well, you don't, you don't go from A to Z. You go from A to B.
00:22:14
Speaker
Yeah. And recognizing that it's going to be a process, it's going to be a journey, but as long as you keep moving forward, putting one foot in front of the other, before you know it, you'll be like Caitlin, you'll have a podcast, you'll have courses, like everything just, it does start to pick up speed. Did you feel that way? Yes, absolutely.
00:22:34
Speaker
I could look back and say, I had this idea in 2019, why didn't I do it then? Because it wasn't right. Like, because I had to learn all of these things. Honestly, like everything that I've put in the courses I've made, I learned because I saw those employees that I'm like, Oh, you don't know this. Oh, you know, like I had to go through that experience. It's like,
00:22:56
Speaker
birth. You've got nine months of having to cook a thing. You've got to just chill and let it sit and sometimes be really, you're impatient and you're bored and then
00:23:09
Speaker
you've gotta know when to recognize. I think now is the moment for action, you know? Yeah, that's so important too, what you just said. Like we have to be comfortable sitting in the discomfort. Yeah, yeah. It's a part of it. I don't think there's any way around it. Whether it's uncomfortable because you want it to be happening faster, or whether it's uncomfortable because you have start to have doubts, which happens, whatever it is, the more you can become confident,
00:23:38
Speaker
which is like having faith, right? Yeah. Confident while you're uncomfortable. I think that's what becomes a little bit of a superpower. Yeah. Yeah. And we, we can't be in creation mode every day of our lives. Right.
00:23:54
Speaker
No, no, we cannot. That place feels really good, but we can't live there. Yeah. Okay. So, um, you launched the integrated esthetician. You gave yourself a little rebrand earlier this year and you have created two beautiful, amazing, robust courses in addition to launching your podcast. Yeah. So tell me like, what was it like
00:24:18
Speaker
to finally launch these things and put them out into the world? I think so many things. It feels like I so badly just needed to be seen and understood again. So many of my clients and followers and people around me were seeing me as this thing that didn't feel like me anymore.
00:24:38
Speaker
and putting something out there like, no, this is actually what I think about all day. This is actually who I am now and what my world is now. Really, I mean, it's a rebrand and it feels like all of this new stuff, but it's really me just kind of
00:24:53
Speaker
lifting the veil off of what's been going on in this head for years. And that's really important to me and feels really good to just be seen for who I am by the people whose eyes are on me right now. So that, first of all, is just a really good and freeing feeling. And then the response, seeing what success it's had so far has just been really validating that this is a path that I need to follow that could end up really supporting me.
00:25:23
Speaker
Yeah, which is so exciting. I think it wasn't a rebrand. It was an evolution. Yeah. Yeah. It was just you, like you've been evolving over the last couple of years. And like you said, I think when people become the CEO, you know, the business owner, the boss, your brand, your identity starts to get wrapped up in that brand. Yeah. And this was a way for you to kind of step into your power again and be Caitlin again.
00:25:49
Speaker
Exactly. Yeah. And that's exactly what it is, is getting people associating you only with the business that you created and with the things that you've done forever.
Embracing Change and Authenticity
00:26:00
Speaker
And yeah. Yeah. Yeah.
00:26:03
Speaker
Yeah, I would say I remember going through that transformation as well. For me, it was probably like 2017 and my business coach Kaylee at the time, she was like, you know, why isn't your business just your name? What are you hiding behind? And also I realized when it did become my name, it gave me that like freeing, it gave me that power to just try on new things. And that was when I went through this weird like,
00:26:31
Speaker
wellness influencer. I tried that on for comment. I like just, you know, figuring out what was next. But I think that's an important part to just a part of the journey as well that to remind ourselves that who you are today might not be who you are tomorrow, but trust the process and trust the evolution and let yourself evolve more than anything. Absolutely.
00:26:53
Speaker
What? I was going to say, well, is there anything you would do differently with the launch of the course? I feel like I already know one of them and we'll talk about that. Oh gosh. Is there anything you would do differently with the launch of the course? I don't think so at this point. I mean, time will tell, you know, like we're, that kind of just happened a few weeks ago and I'm really happy with it. And so I'm sure if you asked me that question a year from now, I might have things, but.
00:27:19
Speaker
Yeah. Yeah. Well, I know we had like a little tech snafu in the middle of it. We did have a tech snafu. If anything, I would say, yeah, learn, gosh, learn every platform you're using inside and out and have Hawkeyes on them to make sure they're working.
00:27:35
Speaker
Yeah. Because that was the only little bump in the road is that I spent six weeks promoting this thing before it launched. And for four weeks of those, for those listening, four of those weeks, my email sequence was not working. So people would sign up and input their email and thought they were getting in and it went into the void because of a tech problem. And I just thought for four weeks that I sucked,
00:28:06
Speaker
And fortunately, that wasn't the case. It was really validating when I got in the back end analytics and saw that like 100 people tried to sign up. But they were lost forever and I had to do some work to get them back. But yeah, it's all good. Yeah, it's all good. And it's like, it's such a lesson, right? Because of course, do we wish that hadn't happened? Absolutely. We wish that hadn't happened. But at the same time, I remember when you and I were in Voxer and I was like,
00:28:33
Speaker
This is my PR brain. We just have to use this to our advantage. Like, okay, great. Now we get to show back up on stories and we get to tell everybody what happened because transparency and vulnerability is something people can really rally around and just tell them what happened. It's not like you made a mistake. It's just literally a tech snafu. And so we just get to get out there and say, Hey, this is what happened. And I want to get you back. I want to get you back on this list. I want to make sure you know about this course. And so in my mind, it was like, yes, it sucks.
00:29:03
Speaker
And it gave you a reason to get like,
00:29:08
Speaker
energetically behind it once again in a season where you could have, you know, in another scenario, just kind of started to kind of coast because you've had been talking about it so much. But it was just a reminder of like, sometimes we go through these ups and downs and like, it's what we make of them. It's literally what we make of them. Totally. Yeah. And I thought we did a beautiful job of like getting out there and getting everybody to rally around you. And what happened was,
00:29:35
Speaker
people around you wanted to share it again and wanted to like help you recoup those names. Yeah. So who knows? We'll never know, but I might've recouped more than that. So. Right. Exactly. What do you feel like is a natural skill set that you have that Caitlin possesses that has helped you through all of this, of these seasons and how you really succeed. Is there anything you can say like,
00:30:03
Speaker
A couple, I mean, that's a hard one. I think a couple things. I mean, one is my mindset and my commitment to kind of always follow my intuition and trust my gut. And I mean, I've had that since I was a little kid and you might call it delusional, but I've always just been like, I'm gonna do what makes me happy, you know? And that,
00:30:29
Speaker
absolute belief in myself that if I follow that, it'll work out. That, and I think something that I've not had since childhood, but have realized in myself later on is some of my organizational skills, which can sound boring, but like, I mean, I've really realized it since opening a business that like, oh, not everyone does that. Not everyone
00:30:52
Speaker
has their calendar. Being able to take ideas and break them down into bite-sized pieces and tackle them throughout my week. Now, that's just a huge thing that I'm really passionate about teaching other people is how to be someone like me that's this huge dreamer and has these
00:31:14
Speaker
big dreams and all of this stuff out there and then how to distill that down into like, okay, but what's on your calendar today? And how are we moving towards that? Yeah. Oh my gosh. I, I couldn't agree more. And it's funny because so I have an online business manager, my OBM Lori, and she was, we were just on a call and she was like, Tiffany, I don't know that I've ever seen anyone's Google drive be as organized as yours. I felt so proud, but also I knew that
00:31:42
Speaker
You know, I worked in corporate world for 10 years. And so we had very strict policies in place when I was at Yamaha on how to organize our folders and files. And, and so that is something that was just instilled at me pretty, as pretty, you know, early on in my years. And so I, I'm pretty clear with it.
00:31:59
Speaker
now, but I think I'm always surprised at how people can be successful and be so unorganized. I'm like, how on earth does your brain function at night? How do you get anything done? It's super power. You can be both. That's something that I wish people would understand.
00:32:17
Speaker
This is so much of what I teach because I hear so many people in my industry and just creatives in general being like, I'm a creative. I don't do that stuff. That's just not me. I'm all over the place. Well, you can change and you can learn skills. And I did. I was never somebody 10 years ago, I would not have described myself as organized, but someone taught me how to be. Yeah. And then you realize how much it frees up your mind to be more creative because everything else is organized. And obviously, and you and I know this,
00:32:46
Speaker
you know, firsthand, but if you're listening and you haven't ever had a team, then you will learn very quickly that if you are not organized, it is going to make your life a lot harder. So, you know, when you start to see the benefits of it, it becomes easier to do it just like anything. Like, it's like when we work out and then we start to feel better. And so then we're more likely to keep working out the same thing.
00:33:07
Speaker
Absolutely. What do you think, you know, where has been the most, the area in which you felt like you've had the most fun as you've expanded and grown your businesses?
Caitlin's Podcast and Courses
00:33:18
Speaker
Um, I mean, right now, definitely the podcast for me, um, is just, is the fun place. You know, I love things like we're doing right now. I love having conversations and, um,
00:33:30
Speaker
Like I said, I'm a verbal processor, right? So even having those conversations, that's where I get the ideas and the downloads and the excitement and the creativity really comes forward in this really natural way. So I would say that's right now what's the most fun for me. I love that. What do you think is... So I want to go specifically to your audience, estheticians, beauty industry professionals.
00:33:55
Speaker
What do you think is the thing that they need? Like if you could say, there's one thing I really think you need in order to be successful. Like one thing that I think is gonna require for you to succeed in this industry, get out of like trading your time for money or feeling overwhelmed or feeling burnt out or whatever you're feeling. What would you say to them?
00:34:13
Speaker
It's very hard to distill it down to one thing, but I'm gonna kinda go back to what I just said about organization. Time management probably is the number one skill that people in this industry need that they don't know they need. And none of the other things are gonna work if you don't know how to manage your time, specifically because like I said before, you're in a treatment room with people with hands on faces
00:34:41
Speaker
Like eight hours or however much a day and that is a sliver of your job And so you're gonna have to learn some time management skills like a boss To be able to juggle all the things to make you successful in that arena
00:34:57
Speaker
Yeah. Yeah. As I say, to get out of the, you've got to get out of the trenches of doing the job and learn how to like really run the business. Yeah. Yeah. That translates to every industry, except not every industry are we with hands on faces for eight hours, but you know.
00:35:14
Speaker
Yeah. Okay. Cool. Okay. You know, I love the name of this podcast. This or more is this concept of like, wherever you are right now, more is coming, right? Like this or more. When we were working on launching your course, it was like, we're going to have 20 students or more. Now we're going to have 40 students or more. So when you hear that phrase now, I say to you this or more, Caitlin, what, what comes to mind? I, I think of the success of the last month and it's just the first little baby step into this new venture.
00:35:44
Speaker
And it's at the very end of the year, right? So I think of next year. And yeah, I do think of numbers. I think of how many people I want in the courses next year. And then the other thing that's happened in this last month that is just building on itself that I can see so much more of next year
00:36:02
Speaker
is the new doors that are opened. The people in my DMs and in my inbox inviting me on their podcast and inviting me to speak or collaborate in some way has just started. And that is something I really want to lean into next year. And I can just see all of that just growing and expanding.
00:36:21
Speaker
I love that for you. And I think that's a byproduct of you standing in your power and you taking up more space and you being more authentically, authentically you being more vulnerable in so many capacities because as you and I know, it is not easy to launch something new. It's not easy to put yourself out there in a new format or whatever it might be, but
00:36:48
Speaker
when we do it and it feels aligned, it can be so rewarding beyond what we're even originally considering. Yeah, absolutely. More stages for Caitlin, more podcasts for Caitlin, more students, more people she gets to educate. That's all coming. I love it.
00:37:07
Speaker
Yes. Yes. Okay. So before we hop off today, tell people about your two courses really quickly, and then I'm going to ask them how they can find you. But first, tell us about your two courses and kind of differentiate them because we do have two for different levels of people in the industry. Yeah. So I just created two courses for beauty professionals, anyone who's a service provider in the beauty or spa industry, anything where you're trying to build a clientele and see people to make money.
00:37:34
Speaker
Um, but I broke those into two categories. One is beauty pro foundations and one is beauty pro mastery. The real difference is foundations is for someone working on a team or really someone that is an employee that isn't really worrying about some of the backend business stuff. And then mastery is really for that. You're going to get your spreadsheets. You're going to learn about budgeting and finance and all
00:37:56
Speaker
even like creating policies and playbooks and training manuals and all of that kind of stuff that you don't need to worry about if you're an employee. But this is really the business end of the beauty industry. We're not getting into technical skills. We are getting into business, but also with a little dash of all of these things that have worked for me, we're going to talk about your mindset. We're going to talk about manifestation, about really leaning into your authenticity to drive this thing forward.
00:38:24
Speaker
Yeah, I love that. Yeah, you get in there and you teach them about how to show up authentically on Instagram and how to keep their customers coming back like client retention rates and all of that is a big part of it as well. But I'm really excited for you and I'm excited for all the people that are going to get to learn from all of your hard years of experience, from all of your brave
00:38:44
Speaker
moves that you've made over the years. I think that's really exciting. Yeah. I'm super pumped about it. Okay. How can our listeners find you? Yeah. So you can buy me on Instagram at the integrated esthetician and it's esthetician with a E just to make it simple. Um, but that's the best way to find me and you can find links to everything else there. Awesome. I love it. Yeah. Go listen to her podcast next, especially if you're in the beauty industry and you want to learn more about how to grow your business. Go ahead.
00:39:13
Speaker
That's just the integrated esthetician podcast on all platforms. I'll link it all in the show notes below. Well, it has been my greatest honor to just kind of like go on this journey with you over the years, Caitlin, and watch you launch Prism and now watch you launch the integrated esthetician. And in 2024, I can't wait to see what comes next, but I know there's going to be some really fun speaking engagements and big things coming your way. So.
00:39:39
Speaker
It's been a pleasure to be on this journey and I'm excited for everything that's yet to come. Same. Thank you so much.