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EP 14: Balancing motherhood, business, and self while redefining 'Having It All' w/ Cait Scudder
16 Plays6 hours ago
Hey there, beautiful souls! I'm beyond excited to share this incredible conversation I had with the amazing Cait Scudder. We dove deep into what it really means to "have it all" as a multi-passionate coach and mama.
Cait opened up about her journey, sharing how she went from hiding behind her brand to embracing her full, messy, beautiful self. We talked about the power of authenticity in building a magnetic community and how showing up as your true self can transform your business and your life.
Get ready for some real talk about balancing motherhood with entrepreneurship, the importance of investing in support, and why sometimes the simplest strategies are the most effective. Cait's wisdom on creating content that resonates and building a business that aligns with your values is pure gold.
This episode is a must-listen for anyone who's ever felt like they're juggling too many balls or struggling to show up authentically online. Cait's honesty and insights left me feeling inspired and empowered, and I know you will too.
I can’t wait for you to listen!!!
Muah!
Xo,
Dana
Connect with Dana HERE and Cait HERE and tell them what you loved most about this episode and what resonated deeply.
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If you desire crystal clarity in your messaging, mission, and overall marketing to finally get out there and focus on giving value and getting paid, Soulshine has all the tools you need in one place.
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Transcript
00:00:02
Speaker
Hello and welcome to the Modern Day Healer podcast. I'm your host, Dana Hayes, and I am so excited to share with you the stories, the trials, the tribulations, and most importantly, the triumphs of my own as well as many other successful modern day healers.
00:00:20
Speaker
We've gone all in to pursue our passion, to make an impact in the world by helping humans heal from the
00:00:37
Speaker
She is me and anyone else who feels a calling to help others heal, grow and share their light. You could be a wife, a mother, a teacher, a writer, a speaker, a podcast host. You might be a workshop producer, a course creator.
00:00:54
Speaker
You're most likely an entrepreneur and can't shake the desire to make your calling your career because you know how much impact you could make if you went all in and had the opportunity to share your story with the world. That is a modern day healer.
00:01:11
Speaker
I am a podcast host, a co-author of an amazing book about the journey of sobriety, a wife, a mom of two young children, and the creator of the spiritual lifestyle brand, Living in Power. I am Dana and I am a modern day healer. I am so glad you're here. Let's get started.
00:01:39
Speaker
I am so excited. I have Kate's got her here. Thank you so, so much for being on the living in power podcast, Kate. It's awesome to have you here. Oh my gosh, Dana. I'm so happy to be here. So I had Elena Ray was here yesterday. Oh, cool. I know that she was your client. And then wasn't Shoshana Raven also one of your clients. She was. Yep. Okay. So you don't know this about me, but I am, I've been in.
00:02:08
Speaker
recovery for alcoholism for years. um And sponsorship, they I have a sponsor and her sponsor is called my brand sponsor. So basically you are the grandma of coaches, you're the grand coach. The grandma, it's so funny that you say that so many people come into my world having worked with one of my current clients or past clients. I guess that's one of the things of being around in the industry for a while. Yeah, I've worked with a lot of people. so Grandma coach over here. I'll take it. I love it. it's So it's so great. And, um, okay. So you have a program out right now, uh, called boss mama. And I really wanted to talk to you today about being a boss mama and how, how a multi-passionate coach can have a life.
00:03:04
Speaker
that she really cares about. You know you give a big SHIT about so many things, right? But we run this business, we have this family, we have homes, um land, ah renovations, all of this stuff. So my first question to you is, can we have it all? Is that a possibility?
00:03:33
Speaker
Absolutely. It is possible. I mean, I feel like so much of what I stand for, so much of what my message is about is standing for women having it all. It's absolutely possible to have it all. I think that it's also, it's a both end, right? So number one, really ruthlessly examining any part of ourselves, any part of our programming, programming any part of our lineage, any part of our story that says,
00:03:58
Speaker
It's not safe to have it all. It's not safe to be super successful and a present loving mom and wealthy and have a vibrant relationship and take care of our health. um What are the paradigms of lack of struggle of Someone has to suffer in order for it to be real like what are the, you know, what are the paradigms that we're opting into and where can we unhook from those unhelpful narratives to start to actually free up the capacity for a more thriving identity all the way around to take root and bloom.
00:04:32
Speaker
um And I also think it's so essential to be real about what having it all actually means. Having it all does not mean like just like frolicking in a field of flowers, like post orgasm while you're happy benevolent babies make no mess as they laugh in your arms and you know, your business just like makes a hundred thousand dollars in a day. Like, no, do have I had moments where individual portions of that have happened? Yup, all of the above.
00:05:01
Speaker
um Does it always look like that? Fuck to the no. Sorry if I can't swear on your show, but that's just the truth. um It's not how it looks. all of the time. And I think that there's so many really important pieces to this conversation. Dana, what is, what kind of support is required in order to have it all? um And what is our relationship, ah especially as women who are ambitious, who are driven, who have a vision for what they want to create. How can we cultivate a relationship with having it all that does not mean doing it all and untethering
00:05:38
Speaker
big results and big desires from overworking and exhaustion as the exchange. Yes. Okay. Amazing. And you hit on something there that I think is really relevant. I think it was all relevant, but this one piece um I get asked a lot and it is what What do I show? like How do I show up? What pieces of this messy life do I show? Can we thrive by being real, being our authentic selves? um What's your take on that? It's so funny. I was just on a summit right before this and speaking to that. And um I show a lot of it. I think it's really important. And I don't treat my you know Instagram stories or whatever as a journal or as a diary. There are some things. and and
00:06:27
Speaker
I also want to say that, you know, in the increasingly important conversation around vulnerability and showing more of our human facet I think that that is so important to to build that emotional connection with our audience that they can see you not just in your buttoned up professional self. And I'm doing that in air quotes, because the whole notion of what is professional when you are a personal brand um is very wide in its, you know, in its range. But, you know, it's so you don't know it to anybody to share bits of your personal life online. This is not about you have to kind of um
00:07:05
Speaker
I don't know, ah sell your struggles. um What this is about and my perspective on this Dana is that your people, your ideal customers, your clients They are real people and they are also doing whatever you it is you help them do, whether it's build a more sustainable marriage, whether it is grow a business, whether it is fall more in love with your life, whether it is lose weight and feel healthy in your body, they are in the process of getting whatever result you help them to achieve through your work in the context of a messy, imperfect human life, no matter how many filters and beautiful moments with beautiful songs that we put over the top, all of us do it in the context of struggle. and
00:07:47
Speaker
I actually developed an entire program that I ran earlier this year called Range, where we really explored showing and sharing and showcasing the fullness of our range, our authority, our expertise, our power, our clear voice, our thought leadership around particular topics and concepts, and how do we skillfully, truthfully, honestly, vulnerably wade into more um tender waters and share things that are a challenge and a struggle. Earlier this year, i I shared with my audience that my husband and I were doing couples therapy. I showed myself crying and absolutely defeated from just sheer exhaustion of trying to sleep train my 10 month old son while also having a toddler and having no childcare and running a multi seven figure business. And the response
00:08:40
Speaker
The engagement, one of the women I was just speaking with on the summit was like, you have such an engaged community. You've built such a big business in such an engaged community. Like, how have you done that? And one of the ways, the things that I said to her is like sharing real sharing the real real, ah not for likes and comments, but because it is true. And I think that when we are willing to share more of the essence of what's real and what's happening, we create a soft place to land, a place that people want to scooch into and really spend some time because they're also building in the context of a messy and imperfect life. Yes. Okay. And so that messy and imperfect life can also thrive in a luxury brand, right? I mean, if,
00:09:29
Speaker
You are positioned as a luxury brand, are you not? I guess I would say that it's funny that you said, but I think that's really, that's a really beautiful succinct summary of what I just said, like totally a messy. And, but here's the thing. I don't think we have a lot of models for, I think my brand is a little unique in that standpoint. And also my version of luxury is not, um, you know, a thousand dollar per spoonful caviar at the Ritz Carlton. Like my version of luxury is, Hey, I have like a hundred acres of land on the water in one country. And I have a.
00:10:01
Speaker
you know 4500 square foot completely modern renovated farmhouse on 12 acres in Maine and um you know I go out I'm into like farm to table dining but like emphasis on the farm I go out in my muck boots in the morning to gather eggs and so it's like my version of luxury um is sort of like woodsy luxe you know I'm a New England girl I love the fucking rock walls and woods and all of that and so um there I think it's what you just said is such a beautiful summary and I think it really creates such a space in the conversation for each woman deciding and defining what her version of luxury gets to look like.
00:10:42
Speaker
Oh my God, I'm so on fire from what you just said. So many things. First of all, I live on some land. We have six acres. We're on the marsh. I'm in the low country. So I'm in the South of South Carolina. And I go out in my muck boots out in our marsh to go get mussels and oysters. So Oh my God, amazing oysters are like my favorite food. And that, ah that reminds me of I think it is it called where the crawdad sing? Did you read that book?
00:11:11
Speaker
Oh, so good. I think about I don't know if that was North Carolina or South Carolina, but um I think about that. And yeah, you know, it's like the real the real richness is when you can just have a relationship with a piece of land and, you know, harvest food from from your own land. That's so beautiful. And I love that you you know that life. Yes. And also, so as you're speaking about luxury and really the fact that there is such a difference in perspective of what that word even means for people. I want to touch on on the on the idea that a lot of new coaches are coming into this world thinking one thing, right? They're coming from this traditional business standpoint where they think luxury, because this is what they've been told for so long, is
00:11:59
Speaker
money, it's just money, money, money, money, money rules the world, you make money now, or you go broke, right? And we're working with very different timelines in in this coaching world, I i think. um and And so what I want to talk about real quick, this is the first thing that we were talking about before we began recording is what look luxury really, well, the fact that it can be different for everybody, but When you're showing up in your brand and you're positioning yourself as a high level coach, which in my opinion, just kind of there's a luxury standpoint to that, to that price point. um But then you're trying to figure out how do I, how do I show up?
00:12:48
Speaker
and make sure that I fit the bill, right? People are showing up and thinking to themselves like, do I need to look a certain way? Do I need to blow dry my hair and curl my hair every single day? Like some of the influencers that are really who I'm thinking of that do that every single day, make sure that they look perfect. Is that luxury or is luxury really, um The way that you deliver information, the way that you you communicate properly and well with your clients and the journey that you're taking people on. To you, I would like to know what your idea really is of luxury within your business.
00:13:30
Speaker
and and what that looks like. Totally. Well, I think there's like a couple of questions in there that I'm hearing. One is like, what does what does luxury mean to you? How do you define it? And what are the hallmarks of a luxury brand? And then the other piece I'm hearing is like, what justifies certain price points? And I'm hearing the association between like luxury and a certain price point, but what is it that justifies a certain price point? of We were joking.
00:13:55
Speaker
My background on my Zoom, my background image on Zoom is a picture of me in 2019. I literally look like a Victoria's Secret model, not because of my boobs. My boobs were tiny before I had kids and then they just exploded, but because my hair is like this voluptuous freaking Giselle gorgeousness. um And my hair does not look like that anymore. I love me getting a good blowout.
00:14:19
Speaker
But Dana, if you are asking me if I blow dry my hair every day before I blow up, theent the resounding answer is a hell no. um I love me some girls good pearl cream. I have a natural wave in my hair.
00:14:34
Speaker
And I mostly just leave my hair wet with some curl cream in it and show up for the day. Sometimes, especially in that early, early postpartum window, I would pull it up in a bun. um I do my makeup every day. But again, ah for me, the the definition of luxury, I do think there's like a certain element of choosing how we have to want to feel. And so you can see in my background, there's like an 18th century French piece of but antique furniture. There's a really beautiful aesthetic setup. There's a work of art. There's actually a small painting that my daughter did, which is in front of that larger work of art, which I had custom created to represent the energy of my brand. And so there definitely is ah an element of curation, of aesthetic that is a value of mine and is something that is important.
00:15:22
Speaker
So I do believe in making somewhat of an effort. um But to me, the definition of luxury, both in terms of myself as a brand or the definition of luxury and what we choose to cultivate is it really comes down to values and um I would not work with somebody just because they blow dried their hair or not, um or they had a particular as aesthetic or not when I am looking to hire somebody I am looking at what are their values and do those values align with mine.
00:15:57
Speaker
um and how are they defining luxury in their own life? So I am no shrinking violet when it comes to sharing very happily that I love the finer things in life. I love drinking nice champagne. I drive a Mercedes. I have a a nice property, multiple nice properties. I really enjoy, I like having cashmere sweaters. I like beautiful, cozy things. None of that though is the reason why I would want somebody to work with me, I would want them to look at two things. First and foremost, do my values align with yours, and that can look a whole bunch of different ways to my company values to my personal values to the things that I am prioritizing.
00:16:41
Speaker
and ah and really putting first in my life match with the things that you care about. do you And so for people who come to me and come to see my brand, maybe they are already moms. Maybe they are people who want to be moms. Maybe they're thinking about homeschooling. Maybe they're thinking about homesteading.
00:16:58
Speaker
They, it matters to them to both have fancy things and be a woman with her hands in the dirt. I'm like, yup, I'm your girl. Oh, and you also want to talk strategy on building a, you know, seven figure business. Great. The first and foremost thing is always values because if there is that shared value, you know, you can hire like the best strategist or the best energy person, but if you don't actually share values, it's going to be hard to build a close relationship. The second thing that I think is so,
00:17:26
Speaker
important in looking at that resonance is the skill set or the actual area of expertise of that particular person. so Again, I am not a luxury brand because of what car I drive or how expensive my house is, or if I dry my hair or not before calls. um What makes me a luxury brand is having you know a really robust track record of helping my clients generate multiple eight figures over the course of the last five years.
00:17:52
Speaker
I'm somebody who people come to and they know they can come to, they've seen clients of mine exploding, blow up and become industry leaders in this world. That is something that, you know, having a reputation that stands before me. And so it's really about such a richer conversation than just what are the external projections in clothing, first class tickets, whatever. Right. Okay. And I found myself I've been in the coaching industry for about six years. And in the very beginning, I mean, I'm a completely different person than I was when I first began. But when I began, I remember hiding behind my brand. I remember hiding behind the aesthetic and trying to essentially build a brand without myself. And that ultimately failed. um And I think that
00:18:43
Speaker
You know, worrying about whether or not my hair looks perfect every day or. um Whether or not I look the same as I did yesterday, you know I had people come to me and they're like well right now, and what are you working on you know, and they say i'm working on my grid and I had to like figure out what that meant they're talking about their instagram grid.
00:19:03
Speaker
you know, the way that the layout looks and how professional it looks and whether or not they've got their credentials in place and whether or not they sound professional enough, ah enough, right? And I think that goes back to the whole belief system that you first were talking about breaking down those stories um and the idea that, you know, you're you have to be worthy enough to do this stuff um on an external level.
00:19:30
Speaker
Totally I think that the less hard that we are trying to sound professional worthy witty magnetic whatever the more magnetic that we are um one of.
00:19:42
Speaker
I mean, just the truest things that I've ever heard is the truth is magnetic. And I think that if you are somebody who is wondering, how can I build a more engaged community? How can I grow my audience? How can I develop a ah greater sense of thought leadership in the industry? Share more of the truth of who you are. Are you hilarious in person, but your audience has no idea? Share that shit. Are you like witty and funny and a little disorganized and whatever? Let us see that.
00:20:08
Speaker
are you brilliant um and extremely intelligent, but you're like buttoning that up because you don't want to come across as to me. Like, let us see that the more that you can share the truth of who you are, the more real and rich and deep your relationship with your audience is going to become. It doesn't have to be this performative act. And I think that what we're seeing in the industry at large, what I think has just been true forever, but it's really coming to light in our industry is like,
00:20:35
Speaker
Our communities, our audience, our our ideal clients, they're smart and we can sniff out and discern and smell authenticity from a mile away. Equally, we can smell inauthenticity and so if we're trying to like Slather all this foundation and I wear foundations isn't about makeup or not, but if we if we're trying to like put all of this mask quite literally on top of our natural self because we don't feel that it's enough or we feel we have to dress up and look the part.
00:21:06
Speaker
We're actually, it's not just like neutral, we're active actively detracting from our people's ability to feel us. um And that's what I think when you look at some of the most successful brands in this industry, they are wholeheartedly themselves. It's not that there's one particular flavor of person or of style, aesthetic, lux, whatever, that is the the poster child of success. It's like when we can be the fullest version of us, that is what really builds magnetism. And so for me, I love that in my brand, I take such a stand for creating this alternative for what a really successful
00:21:47
Speaker
life and business looks like it doesn't just have to be, um you know, living in Beverly Hills or living in whatever. You get to have young kids in a family and it gets to be chaotic and with matching pajamas at Christmas, but it gets to be just like so soulful, you know, it gets to be close to the land. It gets to be rich. It gets to be whatever you want. And that's what my version of luxury looks like. Yes. And then that soulful part to me was absolutely essential to Even finding the um wherewithal to prioritize what I needed to prioritize in order to be successful. um And i want to I want to actually switch gears a little bit and go that route, um especially in terms of being a mother and, or I should say parent, you know, there are men out there that are trying to do something similar.
00:22:39
Speaker
yeah and um I'm just thinking about myself right now and how I have a six year old son and you know, I care so much about being present with him and I care so much about being present when I'm in my business. And then I'm also thinking about my clients and I'm also thinking about the people, my colleagues that have been in my masterminds with me and hearing the same resounding question over and over again. And by the way, I'm so glad you're here right now because I think that there is a lack of representation of mothers who are making it. And ultimately, if you're a mom and you're a coach and you' you're learning
00:23:35
Speaker
from somebody that is not a mother, they can be so misleading. And- Oh my God, tell me about it. We could have a whole conversation about this. I couldn't agree more. And I think that, I know at least even just looking at myself and my own trajectory, I am a manifesto in human design. I am an Enneagram three. I am a really prolific writer, creator. The way that I,
00:24:01
Speaker
channeled an idea and brought it out into the world, whether that was turning it into a program, whether that was working on a creative project or venture inside of the company, whether that was even just the way that I wrote content radically different, free mother.
00:24:19
Speaker
to mother like it cannot be emphasized enough now does that mean that there's somebody who's like a non mom. That knows a certain skill that it might be useful to learn from them totally but as a long term mentor to grow with and.
00:24:36
Speaker
i I think that it can be actively harmful because I think it creates such a skewed sense of expectation, even words, buzzwords that we hear in the industry, like consistency. um It just looks so different. that Even the the story of having boundaries around our time and what that's supposed to look like, um you know it's so different when you are a mom. If you're not a mom, you can work until 11 PM because you're hashtag inspired and it doesn't impact anybody. You can work straight through dinner. You can skip me. When you're a mom, you can't do that. Like, and so I couldn't agree more with you. I think there is ah a lack of representation. And again, such a thing that I am in my brand over the course, especially of the last like six months as I have two young kids under three, um, I've been increasingly vocal about sharing that because I just think it's true. And I think that a lot of moms have been waiting for someone to speak up about that.
00:25:32
Speaker
yeah I totally agree, because actually when you started speaking up about it, I started listening, and I was like uh-huh I agree, I agree, and I'm so glad somebody is here to represent.
00:25:44
Speaker
Like that person, you know, we, we're all working towards the same goal. We want to make impact. We want to make money. We want to live an abundant life. We want to be happy. And we also happiness. That doesn't just mean the money and it doesn't just mean the successful business. That means my child. That means my husband. That means my parents. That means everything, you know, everything that comes with abundance. I can't do this by compartmentalizing.
00:26:13
Speaker
and making it about the one thing, which is the business and the consistency. Because ultimately, like you just said, I did hear a coach say semi-recently that, you know, you you have so many hours in a day and you actually, you know, and she's reframing the idea that there's not enough hours in the day. However, her hours are there are they're vastly different than my hours. My hours are, I drive 25 minutes to and from my child's school because I want him in the best school and we happen to live out here. And so I drive two hours every single day. Do I utilize that time? Absolutely. Do I, but do I lose two hours to actually actively be in my business? Absolutely. So I would love for you to, if if there was one piece of advice, just one golden piece of advice that you could give a mother or a father in this position,
00:27:10
Speaker
What would it be to to really, help how can we make this all work? How can we make it work? Totally. Ah, God. I'm like, oh, one piece. There's so many things I want to say. I'll try to distill it to a couple anyway. um The first thing that I would say is get comfortable with the idea that you might not get it all done in a day. I think just taking off the pressure, um recognizing that there is, I mean, that is such a perfect example, Dana, of like you have two hours that you are just not available to you. If you were putting that same pressure on yourself, a la, come on, everyone has so many hours in the day, okay, that's gonna dig into like relationship time. It's gonna dig into personal health time, like,
00:27:55
Speaker
Just recognize that your capacity is limited. When you are clear about, I only have four hours a day to work, that's it. It is so much better than trying to just borrow rob from Peter to pay Paul. um If you're like, cool, I have four hours. So the first thing I would say very practically is determine how much time you actually have in the day to focus on your business. The first exercise, we did this in one of my programs.
00:28:21
Speaker
The other day is ascertain what are the most needle moving actions that that get you results inside of your business. A really easy way to do this is list out in your business recently what have been some of the biggest wins. Maybe it was a particular piece of press. Maybe it was a successful lunch. Maybe it was your first high ticket sale. or your 10 pie ticket sale or your newest sale at your new prices, whatever it is, list out the result. And then I want you to backtrack, go back and see what actions contributed to that result. Maybe it was networking at a particular event that you almost didn't go to, but you found the childcare coverage or negotiated with your husband and you ended up going. And lo and behold, you met three new clients at that event. Maybe it is following up with people in the DMS on Instagram. Um, and that followup resulted in sales. Can you track, can you identify what your needle movers are? So that in that four hours, you're not just staring at a screen or you're overwhelmed with this massive asana list of things you have to do, or if you can get clear and like dialed the fuck in about where the results in your business are coming from, you are going to be able to, number one, better prioritize your working time. Number two, delegate and get support from your team. If you have a team, um, you're going to just be so much more laser focused. I was joking with somebody earlier today.
00:29:40
Speaker
um I'm like, what did I do with all of my time before I was a mom? I have to be so much more dialed in with my time, and yet I find that I can stretch so much into an hour, not because I'm grinding it out, just because I am i have eliminated fluff. I know how to move through things, and i am more I have more why to hold strong boundaries around my working time, because before if it was like,
00:30:08
Speaker
I want to be done, but i you know my kind of bookend for the day is going for a run and meeting up with friends. It's like, if I don't get it done, I'll just do it at night when I come home. I don't want to freaking open my laptop at night. I'm not available for that. After bedtime, after getting two children down, bathed, moisturized, red too, tucked in, good night. I am like, I am going to that couch. Thank you very much. Or I'm getting into bed with my husband. Like, I am not.
00:30:35
Speaker
freaking opening my laptop. Um, and so again, having that motherhood Y to be really dialed in is so compelling, but I think being able to identify your needle movers, that's the biggest thing I would say and make sure you're prioritizing that. Yes. Oh my God. Again, so lit up by what you just said, because I feel that it's like I have, I have actual boundaries in my business. And one of them being At a certain time, I am, there's no way. You're not getting me on my computer. I am not, it's not that I'm just not available to it. I know myself and I know I'll get sucked in. And if I get sucked in, or even if that light is in my face, I'm going to be awake. I need sleep. Totally. 100%. And that is one for me as well. Um, we can absolutely, it so impacts our circadian rhythms. And for me, especially you are catching me today, Dana on night two of sleeping through the night. My son is 10 months old tomorrow and.
00:31:31
Speaker
He is just literally just started sleeping through the night. And so I am like, I will safeguard and preserve this new cadence of sleep at all costs because, um, a collective, you know, an accumulated sleep deficit truly does impact us. And if we're staring at a screen and trying to work at night, it can really, really mess with our rhythm. So yeah, so important to prioritize physical health and wellbeing, sleep as the mother of everything. Um, I couldn't agree more with that.
00:32:00
Speaker
Yeah, so, and also don't you feel like trying to work? Like that's not productive. Totally. So in terms of, I've gotten this question a few times, so I thought I'd ask you, in terms of writing content, like content creation, right? People want to feel their best when they're writing content. And I want to know, I've asked pretty much everyone on this podcast the same question, but I want to know from you, do you feel like this is an energy versus strategy thing or is this a blend of the two or how do you feel about approaching content creation and specifically like as a mother who.
00:32:46
Speaker
has her priorities in line? Where does that fall in? It's such a great question. I have done everything when it comes to content creation, Dana. What I mean by that is I've done a lot of different systems. I have used a content matrix grid, picked a ah topic of the week, written five different posts in a batch recorded setting of different content types.
00:33:08
Speaker
hyper strategic to the to the max. I have written my post in the morning while I'm on the toilet like I have literally gone the full gamut of what you know prep beforehand to like letting it go on the fly. What I will say is that now so we have an air table of categorize past posts with like ZAP set up so that all of the content that I'm producing is able to be repurposed. So we have strategy, we have structure, we have systems set up. If I am going to be launching a program around money and wealth, we have all sorts of years of past content that is written that I can then repurpose, my team can get set up for me. So there is definitely strategy, there's definitely infrastructure, there's definitely support. um And I am a writer by nature and
00:33:55
Speaker
writing is part of my background. and My background is in education also and creative writing. So I'm always going to have something new to say about it. And what I think is so cool, especially right now in the industry, is that there's so much more available for us as content creators. We can record a face to camera reel and get live time ah transcription of that and repurpose that in so many different ways, and so as a content creator, I am looking at number one okay again always comes back to what is my capacity look like maybe I have time to sit down and write a long form post or multi slide.
00:34:33
Speaker
carousel. um But maybe I don't. Maybe all I have time for in a given day is to show up face to camera in a 60 second reel. I auto transcribe it. I put a really short caption and I have my team pull that, pull the transcript of it, get a written post that we can then repurpose into an email. So it's really about utilizing the Measuring your capacity utilizing the time you have available if you have a team, or even if you're just using AI tools like helping yourself repurpose and I'm not talking about AI to write your freaking post for you I'm talking about tools like otter or whatever that allow you to gather your own words, so that you don't have to waste time saying the same thing twice verbally and written.
00:35:16
Speaker
um to then optimize and repurpose in different areas. So I definitely believe that having an energetic resonance and connection with what you're talking about is always going to be better for conversion. Can you muscle and hustle your way to just be consistent and say whatever because you've time blocked that 20 minutes into your calendar? Totally. Is that always going to be effective for conversion? No. What's the point of writing content to convert? And so um I think it definitely quality wins over quantity all the time, but I do think that there are ways to be systematic that will support that optimal energy flow. OK, that was an amazing answer. And that's what I was getting to. I think is that optimization, it's like key. Knowing your capacity and then doing the thing and then optimizing the thing that you had time to do. I think that is so helpful because
00:36:12
Speaker
There are so many people, especially moms, especially moms. I mean, truly that want this so bad. but I think the content creation actually might be the hardest part for them. Well, I will say just like as a very quick marketing tip and you know you guys have probably, your listeners have probably seen this before, but some of my best performing posts Dana are literally me and a towel on my body and a towel on my head filming of four second video in the mirror with a trending audio on top and a couple of thoughts that I write as I'm doing my makeup. And it takes me six minutes.
00:36:46
Speaker
Um, but it's something and it's up there and it's easy to record. Like I, my biggest thing is don't do not overcomplicate this. Don't overthink, don't overthink it. Totally. like Okay. That's, that's awesome. And I think the overthinking part is what stifles, I mean, most people I work with, that's this, that is the, we start analyzing because everyone's analytical and it becomes this whole big question. And it's like, it doesn't have to be a question. Just be yourself.
00:37:15
Speaker
Just be yourself, put yourself out there. The more you put yourself out there, the more successful you will be. The the more you're gonna grow, the more you express yourself, the more people connect, the more this is going to be the thing um that you you had always dreamed that it would. So here in this last couple of minutes, um just to wrap this up, I wanna ask you, this is this is my very last question, and then I'm gonna ask you to talk tell everyone where they can find you and and how they can work with you. Do you,
00:37:44
Speaker
have childcare? Do you have help? Oh, totally. Yep. We did not in Australia. So I just got back from two months in Australia where I had very, very, very minimal childcare massively changed my capacity. I had to table a bunch of like behind the scenes projects, important projects, but not Um, not urgent, not stuff that had to happen straight away and it just had to get, we just had to move at a slower pace. Um, at home I have 40 hour a week childcare. It's actually going down to 32 hours a week, but I have full-time in-home childcare. And I also have a housekeeper who comes 20 hours a week. So I have so much support on the home front. Yeah. Okay. Priorities. I think that's the key here. Yeah. And just again, recognizing like.
00:38:35
Speaker
Your time and your money are your biggest assets. like Money you can get more of, time you can't get more of. at At different times in your business, it will be appropriate for you to invest. like you And you're always going to be investing both of those things in different quantities at different stages of your business.
00:38:53
Speaker
Um, when I was in the beginning of my business and I didn't have as much money, but I had more time, I was able to put in more like sweat equity upfront to get things going. And let's please stop bullshitting ourselves and everyone else by thinking that you like building a feminine business is just sitting in a bathtub, like masturbating with cash falling out down on you. Like.
00:39:14
Speaker
No, honey, like that's not what it's about. Can that get you in a better vibe? Sure, but like it takes a little bit of hustle in the beginning to get something up and going. It certainly did for me and for every woman that I know who has built something successful, she has done a season or two of hustle. um And that is because what you generally have more of is time. um As you start to grow your capital, as your revenue starts to increase, as you start to have some more reserves, you get to invest time, but also start to invest money. And so for me, it makes so much sense for me to have support on the home front. So those 20 hours, our housekeeper is helping with cleaning the house. She's helping with meal prep. She's helping with laundry, um things that I do not really want to be doing. I love cooking, I will say that, but like,
00:40:01
Speaker
She chops all the things. So it's just an assembly thing. I can do that as a connection activity with my daughter. um And it's really, really helpful. It saves me time. It increases the quality of my life. It lets me really focus on the things I want to be doing, which is spending time with my kids and with my family. Yes, it is optimizing your time. No matter how how you slice it and what you're investing. I love it. Thank you, Kate. This was amazing. Will you please tell the listeners where they can find you and what you've got going on, if anything?
00:40:35
Speaker
100%. Well, thank you so much for having me, Dana. This was so fun. Guys, if you want, I would love for you to come over on Instagram. I'm at Kate Scutter, C A I T S C U double D E R. Um, that's a really great place to plug in. I also have a podcast born to rise podcast. We have over 180 episodes, like so much juicy content on there. We're also going to be relaunching soon.
00:40:58
Speaker
with a bunch of amazing stuff coming up. So definitely be sure to check us out. We're on Apple and Spotify, Born to Rise podcast. And you can check out my website, Kate dot.co. But the best place to plug in and just come say hi is Instagram. And if you listen to this episode, I would love to hear from you and love to hear what you took away from it. Awesome. Thanks again, Kate. You are amazing. This was awesome. Thank you, Dana. So great to connect with you. Thanks so much for having me on the show.