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EP 24: From struggling solopreneur to multiple 6 figure CEO w/ Abbi Miller
21 Plays25 days ago
Are you sitting behind your computer DIY-ing the ish out of your business, wishing there was an easier, faster way to hit those coveted 5-figure months - without burning out?
Well there is.
In today’s episode, I interview the incredible Abbi Miller, a holistic business coach and founder of Workwomb and The Workwomb Podcast. Abbi’s work has taken her from Greece to Morocco to Norway, sparking the minds and elevating the work of creatives like Cameron Diaz, Shape Magazine, and Create & Cultivate.
She gives us a peek into what it really looks like to run a successful business from your Soul and for your soul.
We talk about the dangers of solopreneurship, the art of asking for support, and the fast(er) (and much more sustainable) track to success, inside and out.
If you’re ready to put the dark ages of doing it all on your own with not much to show for it behind you and to step into the light of supportive, holistic business magic, this episode is for you.
Buckle up and we’ll see you inside!
Check out more of Abbi’s work here:
The Workwomb Podcast: Why I went from $40k months to $0k month in 5 easy steps
Biz on the Beach, Somatic Biz Retreat in Mexico
The Elevated Circle, biz mastermind
Book a free 30-min consult with Abbi
Connect with Dana HERE and Abbi HERE and tell them what you loved most about this episode and what resonated deeply.
Apply for a year long 1:1 mentorship spot with Dana & the Modern Day Healer team by clicking here.
**If you loved today's episode, remember to give this podcast a 5-star rating! You can quickly leave a rating and review on Apple Podcasts by scrolling down on my show page, selecting a star rating, and tapping “Write a review.” This helps other modern-day healers discover the show, and your feedback helps me curate more content you love. Thank you for your support!!
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Transcript
Introduction to Modern Healing
00:00:02
Speaker
Hello and welcome to the Modern Day Healer podcast. I'm your host, Dana Hayes, and I am so excited to share with you the stories, the trials, the tribulations, and most importantly, the triumphs of my own as well as many other successful modern day healers.
00:00:20
Speaker
We've gone all in to pursue our passion to make an impact in the world by helping humans heal from the and anyone else who feels a calling to help others heal. grow and share their light. You could be a wife, a mother, a teacher, a writer, a speaker, a podcast host. You might be a workshop producer, a course creator. You're most likely an entrepreneur and can't shake the desire to make your calling your career because you know how much impact you could make if you went all in and had the opportunity to share your story with the world. That is a modern day
Meet Abby Miller: Holistic Business Strategist
00:01:11
Speaker
healer. I'm a podcast host, a co-author of an amazing book about the journey of sobriety, a wife, a mom of two young children, and the creator of the spiritual lifestyle brand, Living in Power. I am Dana and I am a modern day healer. I am so glad you're here. Let's get started.
00:01:37
Speaker
Welcome, welcome, welcome to today's episode of The Modern Day Healer. I'm Dana Hayes, your host, and today I have an amazing guest, Abby Miller. She is a holistic business strategist, a speaker, and work womb founder.
00:01:53
Speaker
She leads heart-led female creatives to trust their body as their OG biz coach, dodge burnout, and build juicy businesses. Her work has taken her from Greece to Morocco to Norway to spark the minds and elevate the work of creatives from Cameron Diaz to Shape Magazine to create and cultivate.
00:02:15
Speaker
Abby is also the host of the WorkWomb podcast and the Somatic Retreat Biz on the Beach, which we will definitely get into soon. So I want to say hi and welcome, welcome, welcome, Abby. Thank you, Dana. I'm so excited we get to chat today. No, me too. Okay.
From Wellness to Business Mentoring
00:02:32
Speaker
So I have got to ask you like the very first question I've got to ask you, what exactly is a holistic business strategist and how did you become one?
00:02:43
Speaker
Yeah. story behind that Oh my God. I love this question. Yeah. So my background is in yoga and nutrition. So I ran a wellness biz for 12, 13 years. And I always say it was just like tied in a bow. I was like, this is what I do. I work in the wellness industry, end of story. And I worked one-on-one with clients, um did a lot of speaking around nutrition and wellness, and then um had private yoga clients and led international luxury yoga retreats.
00:03:11
Speaker
um And then I just found myself getting those phone calls or texts of like, hey, can I pick your brain about how do you choose your website or how are you paying taxes or how are you scheduling or how are you, you know, how do you create a brand or who does your design and like people wanting to kind of peek behind the curtain of the biz.
00:03:28
Speaker
And I, you know, so I would do that. I'd meet the people so they could buy me coffee and pick my brain. And it started happening so frequently that I was like, wait, this actually is feeling frustrating. Cause I'm having a 40 minute coffee date with someone and I'm like brain dumping on them or they're brain dumping on me. And then we're just like going our separate ways. And I remember telling my husband, I was like, I feel like I want like I feel like this could be like something I do, like almost like a business mentor. And I was like, I feel like if I could you know send people an intake form and really get their whole story, you know then I can meet with them and actually create an impact.
00:04:07
Speaker
And um like, it was kind of like the, you know, it was like the one night stand, you know, we're meeting once and it was just like, no, this is not taking us anywhere. And I remember having that idea. And then honestly, Dana, like, I remember, yeah, talking to my husband, like maybe this is actually like like a business offer. And then the next day I had two emails um from two beautiful women I'm still in touch with. One is one of my best friends now saying, hey, do you mentor business owners? I run a yoga studio in Norway, like,
00:04:37
Speaker
do you do you mentor on the business side of things and i was like yes i do and i called my web designer i was like can you please add business coaching to my website this is what it's good can you make a button that goes to a form i mean it was that it was truly that like.
00:04:52
Speaker
like quick. And so I had this whole wellness brand and then I kind of had this like little side button, you know, it was like nutrition, yoga, click here for this support. And so I think I proceeded for several years with it being a little clunky um where I kind of in a lot of ways was running two very different businesses.
Integrating Wellness into Business Coaching
00:05:09
Speaker
And I found it tricky with my mailing list. Cause I'm like, Hey, Hey human, come on this yoga retreat with me in Greece, but also let's talk about running a business. And like a lot of my clients were,
00:05:20
Speaker
beautiful humans that loved yoga and nutrition, but were not entrepreneurs. So there was definitely like a very, yeah, very muddy time. But then what I started to notice was my nutrition clients, my work was holistic nutrition. So yes, we talk about food, but we talk about lifestyle, sleep, stress, caffeine, sugar, like alcohol, all of it. We talked about all of the pieces of being a human, like purpose,
00:05:45
Speaker
your home environment, all these things. And so I'm meeting with nutrition clients and then inevitably the the final piece would be work because that's where we spend like half of our day. And so even the folks that weren't entrepreneurs, it would almost like become career coaching. And then then the people that that were, we definitely got into biz coaching.
00:06:04
Speaker
And then my biz clients that I had compartmentalized, um you know, we're talking biz, strategy, launches, vision, all of this, which inevitably we start to talk about stress. We start to talk about, are you sleeping? We start to talk about your rhythms. And then I'm like, wait,
00:06:20
Speaker
Are you eating any protein? like How are you doing? you know and So then I found myself, I was like, oh, I'm kind of slipping in a little bit of this nutrition in the back door. And so once I gave my print once i gave myself permission to just say, this is actually all one conversation, um that's when when things got really clear. So yeah, and I would say the work I do now, sometimes I joke that it's like a mallet. It's like biz in the front, wellness in the back.
Balancing Life and Business
00:06:45
Speaker
because it's like, yeah, I'm a biz strategist. I don't lead as you know holistic nutritionist, holistic health coach, um but I love having those tools in my back pocket because I think, I know you and I chatted before you hit record, like a sustainability is so huge for me because I don't care if you're making seven or eight figures, if you're gonna burn out, your business is gonna die tomorrow. So that self-care piece is as important as like what tech platform you're using for a launch.
00:07:13
Speaker
no Okay. I love the mullet. So good. I'm still laughing. Okay. I love that. and And so of course I love that because I am literally in the process of launching today a free training called Seamless.
00:07:32
Speaker
And it's all about incorporate, like not compartmentalizing anything, yeah right? And incorporating all of the life force energy that you get from your quote unquote real life, right? And then using your business life with that and vice versa, like your business can light you up as well as your, your life can light your business up. I mean, it's yeah it all is so, it's all so, um, intertwined.
00:08:00
Speaker
And I don't think that it can be detangled. I think people try to, but it doesn't work. Yeah. Oh my gosh. 100% because it's all connected. Like I remember one time I had, um I think I was just listening to a podcast and it was a business podcast and they were talking about, you know, business systems and team and hiring and automation. and And then they were like, oh, but also if your house is a hot mess, your business is going to be a hot mess. And I was like, it was like the first time I had really thought about it that way. Cause I'm like so type A like Virgo moon and rising. I love like systems in my biz, but then I was a new mom and like kind of in the chaos of that. And I was like, Oh.
00:08:41
Speaker
me loving on my home and creating a little bit more of a cadence with some like childcare support or whatever was present for me is actually going to like, it's still my nervous system at the end of the day, whether I'm wearing a mom hat or CEO hat. And so yeah, 100% it is seamless. It all matters. Yeah. And I think it's really, um, you just mentioned systems and and being type A and it's like, for me, I get really addicted to systems.
00:09:07
Speaker
I get addicted to the point where they'll take me down because all of a sudden I go down a rabbit hole and I haven't done this in years. then yeah It's something that I feel like I actually overcame. And I feel like it's actually a hurdle that needed to be overcome in order to get to the level of business that I'm in now.
00:09:26
Speaker
you know, truly making money and in a way that feels so good and really just invigorates the rest of my life and and keeps it flowing the way that I've always envisioned it flowing, you know, where work doesn't actually feel like work. Of course, there's some things where it's like, I don't really feel like, you know, figuring out that payment plan or whatever. but It's a great problem to have, but I go on calls like whenever is,
00:09:54
Speaker
appropriate for me in my life, because that's what I do. And if my kids come into the background, like for me, it's like, so be it. And I i say that just to say like, this really can work the way that you want it to. It doesn't have to be this stringent structured thing where everything is down to the, you know, down to the wire all the time. So, so, yeah um, I don't know, taking all of the fun out of, out of the experience and then reg dysregulating, like you just said, your nervous system and frying the system and then what, and then you're not going to want to show up. So it's like, what was the point of anything to begin with?
00:10:34
Speaker
I'm like, if you're going to be stressed out and like going against your body's rhythms and like just not feeling good, go get a job because you'll probably make more money. Get some PTO. But it's like, I feel like that's the point of doing
Challenges Women Face in Business
00:10:49
Speaker
our own thing. And I think something that I definitely fell in this trap, um but something I support clients with today is I think without bringing consciousness and consciousness and mindfulness to it,
00:11:00
Speaker
When we are birthing a biz, we are going to replicate what we see in society at large, which is met men running businesses based on a 24 hour male hormonal cycle, not a 28 day female body cycle. And so not like just the hormonal piece, like we are different on day one as we are in different day 27. Oh my god, so different, you know, and so for men, it's a little easier for them to wake up and rinse and repeat every day because hormonally, it kind of is Groundhog Day for them, or it's not for us. And so for me, a huge piece of my work, I call it systems for self bossing. And it's like how we lead how we create
00:11:37
Speaker
compassionate systems that honor our energy, our capacity, and it's like our life, right? So like you and I were talking, we're both moms. So, you know, my business as a 26 year old world traveling babe is so freaking different than me as a 40 year old mom with almost five year old. And so I think we have, like, I hear you and I think we have to be agile and also kind when we're creating our biz and be like, what would be our actual dream? If your dream, I used to run something called mom club.
00:12:07
Speaker
And it was a community, it was a biz coaching community for entrepreneurial moms. And we had 50 moms from all around the world. It was so fun. And I was like, this is, and I was a new mama. And I was like, half the time my boob is out. Like everybody was joking that like they had all seen my boobs. Cause I was like, you will like joy. You know, ah all you have to pay is $97 a month and you can see my boobs. It's fine. Because I was like, this is,
00:12:30
Speaker
This is real freaking life. I'm nursing my kid all day. I run my own biz. Yes. I want my husband to bring her in and I'm going to hang out with her. So I think, yeah, we get to be, I think we get to be idealists when we are doing our own work in creating the culture of the brand. Yes. Yes. Yes. Yes. Exactly. Like, and, and I think it makes it so much easier.
00:12:50
Speaker
It makes it so much easier for me to show up when I know that all I have to do is be real. Because that connection is what brings clients to me. That's what helps them to trust me. That's what helps them to see the dream for themselves. It's like, oh, you're doing it like that? Wait, I can do it like that? Wait, what? I want to do that.
00:13:14
Speaker
Yeah, I know 100%. I just attended a mastermind this weekend um with a lovely woman, Sam Altieri. Don't know if you know her work, but we were talking about marketing and messaging and she runs like a visibility um PR agency. And she was talking about like, all you have to do is tell the truth.
00:13:30
Speaker
That's all you have to do in marketing. Just tell the truth. This is how I'm feeling like, a so you know, for a personal brand. It's like, this is who I am today. This is how I feel today. This is what I'm thinking about today. And sometimes we just like over-complicate, not sometimes, most of the time we over-complicate the shit out of it. And sometimes I think like,
00:13:47
Speaker
I've never been on Twitter, but Instagram used to be Insta. There was no filter. they You just took a picture and posted it. like The magic of it was that it was so raw and instant. And I think that like as much as we can come back to that, the better. like you know in my I have a designer on staff. like My stuff is gorgeous. I pay for that. And also sometimes I'm like,
00:14:12
Speaker
Is this all actually that necessary? like i mean so Of course I want a beautiful website, but you know like on Instagram or whatever, it's like people just want to like connect with the human behind the brand. Definitely, exactly. And like I should know because I, so first of all, before I say what I'm about to say, I do want to mention that I know I'm just in a stage right now but and also always evolving and changing and growing. And tomorrow I might be a, I will be a completely different person than I am today. But yeah recently as of late, the way that I do my business and run my business is in my sweatpants. Today is the first. Yes.
00:14:52
Speaker
sex This is the first day that I have put on jeans. Oh, get it. Really good about it. Feeling fancy. Um, and my point is, is that, you know, uh, like, what is this January 28th? I've signed two five-figure clients this month in my sweat pants, but it's, it's like, because I can, because they can, because it's totally possible. And like you were talking about not looking at what
00:15:24
Speaker
old school professionalism, which is perfectionism is telling us that we need to show up and look like I remember being at my, um, at my one big girl job that I've ever had in my life and asking a CPA that worked there. Like what it would take for me to be a certified financial planner. And I was studying for the the certification, all of that. And she was like but straight up looked at me with so much judgment was like,
00:15:52
Speaker
you need to look the part first. And I was like, I quit. I literally couldn't, I just internalize it so badly, but I also knew in my heart of hearts that that was just not for me. And I would never yeah be able to show up to work with Anne Taylor slacks on every single day for the rest of my life.
00:16:11
Speaker
And that like job was a um just a ticking time bomb, and it blew up within the year. So it was not for me. And I guess what I'm really trying to say is, listen, like you're going to evolve, you're going to grow, and you're going to be more evolved tomorrow, whatever that looks like, whatever that feels like, whatever that shows up like, that's great. But today, you're already perfect. So show up like that. And like you're talking about Instagram, I don't like I have a graphic designer, but I literally don't have time right now to even deal with all of the back and forth. So I just show up as is. And it works. It's still right.
00:16:51
Speaker
It's almost like we're all just humans on the other side of the screen that also like. Yeah, I mean, we can, I mean, you can use a filter or you can put something up, but it's like, we all know that you're using a filter and putting something out. Like there's something about, like I get more responses when, sometimes I'll like, work I'll have a really big thought and it's like, you know, we're both moms. It's like, okay, this is my six minute drive alone in a car. And so I'll just like, my my phone holder is like, if if I put my phone camera facing me in the holder, you can see like half my face. Truly, I'm not kidding you. It's like sliced in half.
00:17:25
Speaker
And I'm just like, we're recording this shit. First of all, I'm not going to like hold it while I'm driving. That's dumb. That's not safe. But I'm like, I want to capture this. So like, I will post a story that is literally like a quarter of my face and like just my whole car and the whole it's like the funny and people are not people respond to it because it's like, hey, I had a thought. What's up? I'm not like, oh, let me make this gorgeous and like edit this. No, it's just like this is real life.
00:17:50
Speaker
And exactly, so I don't know what stage of life you're in. like yeah This can work for you. And also, like besides the fact that it can be easier to show up, there's still work to be done. So let's talk about that for a second.
Toxic Solopreneurship and Community Support
00:18:06
Speaker
I saw something that you were talking about that I thought was so interesting. And I was like, yes, yes. To the solo pernorship, there are aspects of being a solopreneur that are completely toxic. And yeah I talk about that because here's a fun fact. um For those listening, most most of my listeners know that I am a recovered alcoholic. And um and something interesting about at addicts is that they go through something called dangerous isolation. Like it's it's where you isolate yourself
00:18:43
Speaker
because you are so you're spending so much time and energy drinking or using or doing whatever you're doing and not only are you doing it like by yourself but you're also in actively pushing people away so that you're able to do that without them catching you so you you end up having different behaviors and modes of operation like super defensiveness was my, my mode. So it was like always starting fights with my husband. So he would stay away so that I didn't have to like, so he wouldn't know that I was drinking that day. So super, super toxic and literally can kill a human. And I want to talk about how this kind of toxicity and solopreneurship, this isolation can kill a business because I do believe that it does. Yeah.
00:19:30
Speaker
Oh my God. Yeah. I mean, that speaks to my heart as someone who never been an alcoholic, but my um birth story of my daughter, she was born in lockdown and we had a really emergent traumatic birth unrelated to COVID. But then on within the climate of just this unknown virus, I mean, it was That's a whole podcast. um But we proceeded to spend a year alone in a house. My mom came and visited. My husband was there. We had like one body worker like to do some craniosacral in my daughter. But that was that and like a friend or two. But I mean, it was truly.
00:20:09
Speaker
the most traumatic thing. Beyond the surgery I had, beyond I experienced disability because of an autoimmune disease, was and was was um my arm it affects my arms. And I had a the biggest flare I've ever had while being isolated. And I will tell you, Dana, my entire brand of work room was born out of that dark night on my soul. And it was not a fucking night. It was like a year and a half.
00:20:37
Speaker
because I mean, you know, we're both moms. Motherhood is, I mean, there's a reason the village metaphor exists because it is, you don't have one, you're going to build one the day you get birth because you have to. You cannot. I mean, this idea of like the maiden versus the mother, they are different women. And I think the solopreneur and the CEO are different people. And so I had real clarity. um One night I was up nursing my daughter I was, i I was, and in a lot of ways am in chronic pain but it's it's a lot better than it was but I was up crying at like three in the morning nursing my daughter in so much pain just alone in the house and I was like,
00:21:16
Speaker
I was like, this is not a me, this is a we. Like I just had this clarity that like togetherness was the answer and I think we all were feeling that in 2020. But um that night I was like, I'm rebranding. So historically I was always Abby Miller holistic, abbymiller dot.com, like for 15 years, that was my brand. And that day I was like, no. And i it dropped into me, like total claircognizance, work womb. Cause I'm thinking of my womb, I'm nursing my daughter and like the metaphor of What is a womb? It's a place where you you get to be nourished and you get to become who you're going to be. And that's it. You just receive and you grow. And I was like, I love that metaphor of like a womb-like space for your work.
00:22:00
Speaker
And that's only possible by having an other, right? And like, yeah, we can create our own womb. and Like, you know, I have candles and oils and a nice cozy blanket. But for me, I was someone who DIY'd the shit out of my biz. Like, I made six figures before I hired an assistant.
00:22:17
Speaker
like for $22 an hour and so a lot of times I tell my clients I'm like do what I say not what I do um because it took me so long and so I think like whether it's my biz journey or like my my initiation into motherhood of extreme trauma around isolation our manifesto at work room is that we know we can do it all but we also know we were not meant to do it all alone And this is a together kind of thing. And I say that every freaking day. I'm like, this is a together kind of thing. This is a together kind of thing. And so I think and for anyone listening who identifies as a freelancer, a solopreneur, and they're kind of in that growing pain where it's like, I don't feel like I make enough to hire people or no one's going to do it as well as me or whatever the narrative is.
00:23:02
Speaker
you have to hire before you're ready. And hiring is going to open up your time to do more of what you love. It's going to help you probably even just identify what you love. um But it's also what it's going to do for your nervous system and your vision. Because even if you have one hire, even if it's like a VA for two hours a week, you're going to flip from, I'm holding it all to, oh, I get to hand this to someone else.
00:23:26
Speaker
And so you immediately kind of flip the switch on your leadership energy. And I know for me, even when I had my very, very, very first intern, I was like, shit, I'm meeting her on Monday. I better get my shit done. And I better have a list of things to hand off to her. And so it will change the game for you. um I call it biz family tree. And this is scaling with support and community and belonging. And this is a huge part of my signature method and the work that I walk clients through, whether you're,
00:23:54
Speaker
solopreneur never hired anyone or you have a team of 20. I think the biz family tree and the togetherness is absolutely, you can't scale a one woman
Visionary Goals and Mentorship
00:24:05
Speaker
show. So if we're talking about sustainability and burnout, you have to have support.
00:24:11
Speaker
Yeah, I love that. And, um, I think Shoshana's, uh, husband or soon to be husband Christian said something in eight figure moves. Like we as visionaries really weren't meant to, um, we weren't meant, of course we weren't meant to do this alone, but we really weren't meant to be six figure entrepreneurs. Like we're meant to be seven and eight figure entrepreneurs were visionaries. We hold these enormous capacities, these enormous visions.
00:24:41
Speaker
And so when we are just going for the bare minimum, like I just need to make X amount so that I can hire somebody, we don't just limit ourselves monetarily, but we're like limiting the dream. And so it's like, it actually is so much easier.
00:24:58
Speaker
Right. To think in 10 X terms to be like, how do I actually just get completely out of this, this miniscule small capped mindset and just go right for the top? Because that's actually going to be easier where you hand off a lot of things and free up to have that enormous vision and then have a team to help you bring it to life. And there, there's where all your cashflow is going to start coming in. So I have a question for you. If you were to give.
00:25:27
Speaker
a new-ish coach. A piece of advice like, what ah what first hire? no what What should, if it was you, yeah go back and and you've made your mistakes, whatever.
00:25:45
Speaker
and you've learned things, what would you tell them to spend their money on first in terms of support? I love that question. So I would start with a meditation. I would light a candle. I would eat some chocolate. I would put on yummy lavender oil. I would get yourself in a yummy space and I would write down what you love about what you do.
00:26:08
Speaker
I would write down energetically, abstractly, what do you love about it? Tactically, what do you love about it? And I would almost write your ideal job description for you. You know, for me as a speaker, I know, like, speaking on podcasts, guest speaking, I live for that. Obviously, that's something I can't outsource. I can't have someone else be me. I mean, maybe the robots are coming, so maybe. um But like, you know,
00:26:32
Speaker
so So making this list of just like the things that are like, not only not um not only have to be done by you, i.e. speaking, but also just like make you come alive, like those things. And I would write that job description and as you're thinking of things, and I would pull up your to-do list if you have project management software or a notion or a click-up or whatever, or even just pull up your calendar, however you self-boss, whatever wherever you can kind of review what you've done.
00:26:58
Speaker
I would go through those tasks and when you get to something and it's like editing newsletter copy and you're like, does that make me come alive? Does that need to be done by me? And maybe it's a yes, maybe you freaking live for it. Or maybe you're like, no, that feels like that kind of a necessary evil, but want, want, got to do it. Pop that on the higher list.
00:27:16
Speaker
And I recommend for clients who are kind of in that growing pain between solo printer to CEO, just keep a running notes app and notes list in your phone of just the thing that you that gives you a little eye roll. The thing that you procrastinate, the thing that you're like, I'll do it tomorrow. Just start a list. And it doesn't have to be cohesive, right? It doesn't have to be like, this is a list for a VA a and this is a list for a designer. And this is for, no, just make a big ass list because what's going to happen is you're going to start to notice themes. And once you have five or 10 recurring tasks on there, that's a higher.
00:27:47
Speaker
And you're going to find someone and maybe it's a VA, you know, like I said, design, it could be a VA with a great eye that actually can do more admin and design, or maybe it's going to be financial and you need a CFO or you need a bookkeeper or whatever. But but i I would start there because you're going to start to notice trends um and and hire before you're ready, hire before you're ready, hire before you're ready.
00:28:08
Speaker
And I just want to say this doesn't have to be a W-2 salary to hire. You can pay some badass grad student who's so stoked to make $25 an hour doing work for you and learning from your genius. Start now, start now, start now. And I ah i also say if you have a social media community or a list, post there before you like post on Fiverr or LinkedIn or whatever. like like pull from your community, um especially if, you know, if you're in like, I know you serve a lot of coaches and healers and guides and intuitive. So somebody that's already fluent in your brand or bought in on your ethos is probably going to be more a more aligned higher anyway than some rando from the internet. So that's what I recommend. And then you kind of just, you go from there. Okay. So thank you for that. And as you're talking and you're saying, Hey, build this list out right from your heart, yeah from your higher self.
00:29:00
Speaker
Think of the things that really light you up, that set your soul on fire, that you just, you know, that give you that life force energy to create a sustainable business. yeah My question is, um what about a mentor? Because for me, in a community with mentorship,
00:29:22
Speaker
um or having a one-on-woman, I love to have mentors. yeah And honestly, I've taken time off from one and it was not good. It like, no it actually, and it's so funny because it's so um insidious, like the thought of I can do this on my own. Like I can, if she can do it, I can. And it's like, but yeah, I guess I guess i could, but um I never have.
00:29:49
Speaker
yeah It was a record show I never have. Well, let me tell you I have. Let me tell you some stories about how I have because yes, yes, yes, I'm nodding the whole time Dana's talking because um my mentor was YouTube and podcasts because they were free. And I didn't have any female entrepreneurs in my world that were modeling probably the kind of lifestyle or decisions that I wanted to make. um And thus it wasn't normalized to me. Like I had a lot of scrappy, um really bad-ass creatives that were friends that um we were all just making it work, you know, doing our best. But I didn't have someone who was like, I'm investing in this $10,000, $20,000 mastermind.
00:30:38
Speaker
I'm hiring a five-figure mentor. i'm going on I'm jumping in that plane. I'm going to that retreat. like I just didn't have any of that in my world. And no shade, no no no judgment. But that just wasn't normalized for me. And so I just was like, oh, you only do that when you're making millions. you know And like I said, I didn't hire. I joined my first mastermind, who was someone whose podcast I had been. Shout out, Emily. Love you.
00:31:02
Speaker
um after I had made six figures, you know, and I can't help but think like, oh my god, I could have hit six figures in probably a year if I had had if I could leapfrog from all these other brilliant humans. But because it was just me and Google, like figuring shit out, like it was it was so slow. And I spent so much time doing shit I don't care about. And like,
00:31:27
Speaker
kind of to your point about systems. There's also a way that I think we can hide with systems. We can just kind of be like, oh, I'm going to make all this perfect instead of getting out there and selling what we're doing. yeah And so I mean, yeah, there's so much there, but I will say so I joined a mastermind.
00:31:44
Speaker
Again, I was 10 years into into coaching, again, nutrition and moving into more biz, but it was like it wasn't just the ah ROI of like, oh, I learned this tech platform and this person connected me with this opportunity. It was also, can I keep bringing it back to nervous system and how I felt? Because for me, again, we're going to freaking quit if it's exhausting or painful.
00:32:05
Speaker
you know, we're going to give up. And so for me to be able to plug into a place where not only could I brag on the really good days and feel seen and safe, but I could also show up and be a fricking hot mess and kind of get that co-regulation from people who are one or 10 steps ahead of me um was amazing. And so yeah, ever since then I've been in and out of one-on-one coaching and masterminds and it's always my biggest expense.
00:32:26
Speaker
I mean, it's expensive. Like me, I'm sure you're a ah pricey gal because we know we know our work has value. And um I will say last year, and i'm I'm really public about this, I had a really hard year. like I went from like consistently 18 to 40 grand a month on recurring revenue.
00:32:47
Speaker
you know, ups and downs, but like, just a very thriving biz. And it just plateaued. And then it started to dip, dip, dip, dip, dip. And I just recorded a podcast, we can link it up called how to go from $40,000 a month to $0,000 a month and five easy steps.
00:33:05
Speaker
will link it. But it's literally one of my top, and you know, it's like kind of me making fun of myself. But it's also like a truthful expose of like, what the fuck happened. And one of the things Dana was that I finished a mastermind yeah at a high right? i I have this MR, I'm feeling good. And I was like, Oh, I'm just gonna save money. Literally, that was my thought. My thought was not, Oh, I feel so inspired. I have more ideas than I can keep up with and I need to implement them. So I need a break from having masterminds on my schedule. No, I was like, I have enough money. I'm okay. I'm just gonna save some money for a while. I don't need this. And I swear to God, like that pulling the plug on that was like,
00:33:50
Speaker
That was a bad move. That was a bad, bad move. So we we'll link up that podcast. But i I feel so strongly about it. I feel so strongly about it in all ways. And just the more than anything,
00:34:04
Speaker
the perspective, the mirror, because we cannot see ourselves. And sometimes I joke that I'm like a rent-a-boss because I work with these famous visionaries, creatives, artists, and leaders. They're top of the they're top of the food chain. they They look up and it's just clouds, you know what I mean? And so it's like,
00:34:22
Speaker
Who's going to reflect you reflect and mirror what you're going through? Who's going to ask you to up level? Who is going to see your possibility? And when we're so busy doing that for others, but just it's just not how it works. So yeah, it's huge. And I mean, i that would I'm glad I believe in it because it's what I do for a living. I'd be a big hypocrite if I did. it I can't believe in it now. But yeah, it's been it's been a game changer. and Well, this is a game, isn't it?
00:34:50
Speaker
Yeah. Yeah. would It's like, okay, so for me, it's so interesting because you hit these milestones or you hit these like amazing peaks in your business and then in your life and all of a sudden you get comfortable and you're like, you know, I'm fine. Like I'm just going to stop doing things that got me to that point for some reason. And then all of a sudden there's like this big question mark, like what happened? I don't understand. Like what where did it all go?
00:35:25
Speaker
It's like stopping going to the gym because you have abs or something. That's like if you told people that they'd be like, you're an idiot. That's not how muscles work. But it's like, for some reason, for me, it just like all made sense in my head. Do you feel like that was the number one reason you had that dip?
00:35:43
Speaker
Um, I go into this in the pod. I also had a membership. I had like a 52 person membership that I closed. So I did consciously close off 52 recurring payments. Um, so that was a piece of it, but I think, I think a lot of it was Mojo. Um, and I think that it was just like flagging I, and running the membership was incredible gift. I learned so much from it. I also learned what I like what I do and don't want to do. And I was a bit, um,
00:36:13
Speaker
Yeah, I mean, that's like a kind of a whole conversation about why why that wasn't serving me in my biz model, in my offer suite anymore. And so that was, that that piece of it was a pretty conscious shift. But i think I think a huge part of it was not being plugged into a community that could see me, hold me, and serving others and kind of like expecting to be the person that's just like, I'm this full sponge every morning, I'm gonna give to everyone else, but I'm not gonna.
00:36:40
Speaker
do anything for me I mean I wasn't fully like martyred you know I mean I was still taking care of myself in a lot of ways but I wasn't yeah I wasn't plugged into the community that I that is like I mean there were and I remember when it was really bad before I before I joined the mastermind and now like literally I like I like over over corrected I like joined the mastermind and then i like hired a podcast pitching coach and I like brought some of my team back on and I like joined two memberships I was like nope got the memo never again never again never
00:37:10
Speaker
Going back. I promise. I know. yeah That's so funny. You did over correct. No, I love it. That's yeah okay. So I, as you're talking, I'm thinking to myself, there was a time before these peaks in your business, before you could say I was at these like sustained 18 to 40 K months. And I know it's the same for me. There's a time period before this.
00:37:35
Speaker
And I would love to ask you, like, especially with your background, which I think a lot of listeners can relate to, um, the yoga teaching and the, what else was it? Nutrition. Yeah. Right. Okay. So when you first started before you became a holistic business strategist,
00:37:55
Speaker
Were you doing in-person work? Were you doing online work? like How did you get started creating basically a freedom lifestyle that's sustainable and scalable?
Adapting to Change in Entrepreneurship
00:38:08
Speaker
Yeah, I love that. So I was very IRL. I lived in New York, Chicago, San Francisco, Hawaii, and then I moved back to Kansas City where my family is. um Kind of long story there, it was going to be a short visit and I ended up kind of sticking around and falling in love with the city. It's such a sweet little city. I was like, wait a minute, you know, I'd spent my whole adult life in these big metropolises and I was like, this is such a cool little city. So it was really loving it. And I taught at, I lived in this cool loft and I had, it's Kansas City. I just have to say my rent was $500 a month for a
00:38:44
Speaker
Loft of 20 foot ceilings, gym in the basement, free parking. Yeah, everybody's going to move to KC now. Um, but I mean, it was just like such a sweet life, you know, coming from San Francisco where it costs $500 to sneeze, you know? And so my, um, so I'm living in KC. I taught at a local studio that was like a five minute walk from my house and I had an office there where I would meet nutrition clients and it was very,
00:39:07
Speaker
Um, like I say, I kind of simple, you know, like I had one office. I think I maybe have like one, maybe like one client online. I don't even remember. Like maybe like a family, um maybe like my aunt or someone who lived out of town, but it was I definitely was not marketing as online.
00:39:25
Speaker
And then I fell in love. I fell in love with my husband. um So I met this hunky British guy that was in town for the summer and suddenly everything changed. And I think this is like the metaphor for business is just when you get comfortable, shit's all gonna change. And you think you've got it all figured out, but guess what? It's all gonna change. And so, yeah, so suddenly I'm like in love with this guy that's flying back to England for to finish his his um last semester of grad school.
00:39:54
Speaker
And I was like, I'm coming with you. I'm obviously coming with you. And so and it was like so love driven. There was definitely no biz strategy in it. I was just like, I love you. I'm not doing a lot. like we did' We had to do long distance because of visas. like I could only be in England, what is it, five months and 29 days of the year kind of thing. So we had to figure it out. But I pretty much just yo-yoed back and forth um until he finished school. And I was like, what?
00:40:21
Speaker
I'm gonna do because I'm not I had a couple clients that we actually kind of attempted virtual yoga I didn't like work very well because the Wi-Fi I just didn't work very well but I was like I just told all my nutrition clients like hey I saw love I'm moving to England would you be open to working virtually and every single one of them said absolutely lee But I had never considered it. And I was like, Oh my God, am I killing my business? Is this like so dumb? Am I going to have to like go wait tables? And it totally transferred. And I remember um just like being on the plane the first time I went to visit him and just being like, Oh my gosh, I just hope this works out. Like I hope I can still make a living from England. Cause so I was so used to that personal rapport.
00:41:04
Speaker
And the plane lands, I i you know turn off the airplane mode on my phone and I was checking my email and I had a message from a student of mine from when I lived in San Francisco. I used to teach dance and creativity and some really cool classes at a university out there. And I had an email from one of my students who randomly was just like, hey, I've seen your work. um I see you work in nutrition. Do you do you know any nutritionists in London? I just moved to England.
00:41:34
Speaker
And I was like, I'm at Gatwick Airport in London, writing you this email. Do you want to meet this week? And I was, and and because see she didn't know I worked virtually either, you know, and and she was just like, yes. And so we met. And so I just felt like that was a sign from the universe was like, okay, not only are all your clients going to move virtually, you're going to get some local clients too. It was so wild. So I feel like.
00:42:01
Speaker
A lot of my life I get these little nudges, you know? Um, so, I mean, that's like my particular story, but I think it's like making the leap, you know? I think kind of back to our conversation of like, build the biz you want. And if you want an online biz, make an online biz. Don't apologize for it. Just create what you want and the right people are going to find you. And yeah, like create what you want, not what you think other people need, not what you you should do, not what you think makes sense. Those are the things I feel like on me these were the the biggest distractors. These are the things that had I understood that and actually followed that yeah protocol of building the business that I wanted to build, marketing the way that I wanted to market. And of course, like refining, refining, refining, learning new skills.
00:42:53
Speaker
Surrounding myself with people who were where I wanted to be, right? Not listening to people who have never done what I want to do. If I would have done that, I know I could have shaved five years off of the journey, truly.
00:43:06
Speaker
Oh my God, totally. And I always think like, don't ask your broke friends for money advice, right? We don't do that. We don't ask our friends who have never had a kid and don't want kids breastfeeding advice. That would be comical. They would be like, what's breastfeeding? I don't know. you know But yet as entrepreneurs, if we don't have mentors or masterminds or community around us of people who are one step ahead of us or living lives that we find aspirational, we are and we don't have access to them,
00:43:35
Speaker
I'm not even talking listening to a podcast. I'm i'm talking having direct access to peers, mentors, and community that you can ask questions to. We're humans. We crave togetherness. So we're going to turn and we're going to ask our roommate, boyfriend, partner, best friend, whoever is near us, brother, sister, whatever.
00:43:52
Speaker
We're just going to ask them, we're like, oh, what do you think about this program I'm launching or whatever? And we're going to be given an answer through, you know, i'm let's say they're not entrepreneurs and it's so freaking dangerous. And I hear this all the time, you know, with clients, we're like, oh, my boyfriend said this or my friend said this. I'm like, cool. Is your friend a successful six, seven, eight figure entrepreneur whose life you admire and you like actually want to like drink whatever Kool-Aid they've they've consumed? And they're like, oh, no, they were corporate and they actually are like a little stressed out. And I'm like, great. Then stop asking for help.
00:44:24
Speaker
It's the same thing as asking yourself for advice. You only have such a limited perspective based off of your one little past experience of life. And if you have no experience with the thing that you're asking questions about, how the hell are you going to get an answer from your mind?
00:44:41
Speaker
and God, that's so brilliant. Of course. Right. And it's like we're, and we're asking our mind by like just being alone all day. Like that's called running a business on your own. yes You're going to be like, well, never done it before. It's never worked. I have no proof of concept. So probably shouldn't try. Right. That's, or I should charge less or whatever.
00:45:02
Speaker
Yeah, that's the toxic solopreneurship that you're talking about where you're really in that dangerously isolated zone and and you're going to kill a business doing that. If I could like, know if I could give you a piece of advice, they go like, you know, this whole entire podcast is really about support.
Investing in Self and Embracing Risk
00:45:22
Speaker
Go get support. Go get support. Do it today. Stop stopping yourself and stop. Also, here's, here's one other little mindset check that I want to drop for all the ladies listening. Um, I think that's actually a hundred percent. feel Um, and if there's a man out there, that's great. But I, I want to just say like when it comes to business, how often do you see men investing in themselves and investing in their business without even batting an eye. Like it's nothing for men to go get a business loan, to go to a bank, to ask for money because they have so much effing faith in themselves because society has told them that's what they do, that they know
00:46:08
Speaker
that that's going to maybe work out, ah at least to the point where they they feel confident enough to go ask for the money or to to do the thing where they are technically investing in themselves because they are investing in their business. And for women, it's like pulling teeth to say,
00:46:26
Speaker
Oh my God, dude, it's $20,000 in the scheme of things. That's nothing. That's nothing. Think about the hundreds of thousands of dollars. And now I know I'm making a comparison.
00:46:39
Speaker
And it's not technically fair because businesses are all different. You got brick and mortar. They're completely different than online. There's different you know amounts of overhead. These are all things to take into account. But at the end of the day, if you're not willing to invest in yourself and bet on yourself in the same way that men are because society told them that that's what they were meant to be and to to do. It's like you are going to lose. It's a losing point. Like that literally is just the, that's the the the price of entry is just to invest in yourself. Like, yeah.
00:47:16
Speaker
ah Yeah, it makes me think like, um you know, in all the finance books, I love reading about personal finance and biz finance and, you know, men are taught to invest. It's like, go get them, invest, play the game. um You know, they're really taught to invest. And I think women, at least historically,
00:47:37
Speaker
in the in ah the States, but probably globally, women are taught to save. It's right. Like men go out and earn, women stay home and cut coupons. Like you see that in, at least in like my ancestry, you know? And so that was really normalized. And it's like, I mean, you know, you could go beyond that if men are taught to be big and strong and loud and women are taught to be quiet and small and submissive and want less and need less. And it's like, I think a huge part of running a biz as a woman is like stepping into your desire and being like, no, I actually have really big ones.
00:48:06
Speaker
Um, and I think like, Oh my gosh, just like the, the investment piece, the normalizing that that's what I'm saying, like getting in communities where people are taking those risks, you know, whether they're financial risks or, or the risk of being seen, like I'm going to show up, everybody thinks I'm a dentist, but I'm actually a healer and I'm going to like fricking own that or whatever, you know, like I think there's so, there's so many types of risk in running a biz. And if you're not.
00:48:33
Speaker
If you're not willing to dance with risk, you're probably not willing to run a biz. And I think that sometimes we think we can like kind of outsmart risk as entrepreneurs. And I'm like, yeah, that's a lie. That's a fricking lie. Stop running. Exactly. It's like, I can't tell you how many times they've had clients, well, potential clients that then turned client. It's like, how do I, how do I Like tiptoe around this, how do I do the thing without doing the uncomfortable thing? It's like, no, no, no, no, no, no, no, no. You have to do the whole thing. You have to go through, you cannot go around anymore. And you know what? The, the thing is, is the longer it takes for you to, to go through and to do the uncomfortable thing, the longer it's going to take for you to see real success, tangible success. Because the rest of it is distraction. I mean, as far as I'm in my experience goes.
00:49:27
Speaker
Yeah, 100%. And I think that's where like support and mentorship and community and accountability is huge because I think the more refined we get, the more seasoned we get as biz owners, our procrastination and our self-protection gets really clever and sneaky. It's like, oh, well, I'm not.
00:49:46
Speaker
afraid of launching my program I just know I need to update the colors on this and it's like okay listen we can update those fucking colors till the cows come home but like you don't sell it it's all a waste and I think it's like it's the closer I mean like it's so funny sometimes I'll work with people and they're like okay I have this idea like can you help me make a business plan I'm like no I will not I will not make I will not help you with that I'm like are we going Are we going to pitch right now tomorrow for venture capital? They're like, no, no, I'm going to, I'm going to sell fun. You know, like whatever the business, is I'm like, cool. Let's go right for like.
00:50:23
Speaker
why Why are you doing this? What is your mission? Who are you serving? And what are you serving them? What are you selling? It's like, let's, this can be, it can be that easy. Yes. It really can be. What is the vibe? What is the vision? What are you selling? Who are you selling it to? Go do it. Go let yourself be seen, sell the thing, and you will make money. Businesses make money. That's how this works. And it can be.
00:50:47
Speaker
Again, like we overcomplicate it to the point where it's like, okay, even me asking you go back to the beginning. How did you start? What did you do? You were probably marketing yourself.
00:51:01
Speaker
selling what you sell to people in person. and And then it's like, okay, but how did you do that? How, I mean, there's only so many different ways. There's yeah avenues we can take. Right. I mean, and I didn't even, it's so funny cause I just didn't even consider myself an online biz, which is so funny cause nutrition coaching is so portable. You're sitting and talking. um But I, yeah, I just, I would like,
00:51:27
Speaker
you know, partner with Lou, I was an ambassador, so I would partner with them and and teach yoga for free um in exchange for like the email list of who had signed up. You know, I just got smart. I would pitch at the end and say, hey, I'm gonna, one one um person who joins gets a free session with me, you know, so more people wanted to show up to this free thing. You know, I think there are so many ways. And I think, you know, a huge piece of what I teach is sell how you serve.
00:51:53
Speaker
And I think kind of to your point earlier, it's easy to see certain people doing certain things in biz and be like, oh shit, I don't have a TikTok or my Pinterest isn't gorgeous or I don't have a podcast or I, my emails are too long or too short or my whatever, right? I only do live programs. I should do courses. I only do courses. I should do one-off sessions. Right. And listen, there are so many ways to run a business and, um,
00:52:18
Speaker
There's no right way. And I think the more we can know ourselves and know our body and know our capacity and our family's rhythms and all of that, we get to create what feels a aligned for us. And it's great to like be in community to try things on, but it's not like it it gets to you.
00:52:34
Speaker
you get to do what feels good. And I think the way we serve is probably gonna be organic to us. Like if you're a little more introverted and you're a writer, let's say you're a copywriter, your work is probably a little bit more you alone writing and creating and and then delivering. It's probably less like you on a vlog or something, you know? So it's like, if you're a copywriter, it doesn't make sense. I mean, you could make a vlog, but like that's probably not actually gonna sell your work the best. You should have be on threads and like,
00:53:02
Speaker
on sub-stack and these things make way more sense for, you know, that's going to sell and a closer to how you serve. And so I think we often are going to start a biz. with an offer that is that feels aligned to us, right? And so you and I as coaches and mentors, right? We have podcasts like because this is close, like you and I are having a session right now, right? It's like so much closer to how we serve. So I think that's something else I would share is let the selling be more in line with how you serve. If you're a graphic designer, you better have a beautiful Instagram.
00:53:33
Speaker
Right? Like that makes, like you and I can have beautiful feeds. That's great. It represents our brand, but like ain't nobody hiring me to do their IG design, you know? But, so I think like that piece, that piece helps me still to this day when I'm like, when it starts to get a little complicated to just come back to like, and also just like for me, the power of a DM, like I serve in a a lot of my work is really intimate. And so my selling gets to be intimate too.
00:54:01
Speaker
Oh my gosh, I love that. And I feel I operate very similarly. And I just want to say, if you're listening to this and you're like, I just know you, I know you know the listener who's listening to this and listening for the nuggets, right? And then looking for the workarounds.
00:54:19
Speaker
There's no work. I'm just going to go real quick and then just say all the strategies work. It's finding the one that works for you. And when I'm talking strategies, I'm really talking sales strategies, but like you were just saying, it's like find the one that works for you and your energy and your, your energetic signature, who you are, who you be, like who you're, the essence of you, what, what do you thrive on? I thrive on speaking. I love talking. I love to articulate.
Entrepreneurship as a Spiritual Journey
00:54:49
Speaker
complex concepts. That's what I like to do. so That's how I sell. I sell by getting in front of people on my stories or on Instagram reels or on Facebook lives. And that is actually where a lot of my clients come from. But then also like, I also like you, it's, I really love that heart to heart connection, you know? And that is how I serve people. It is totally heart based. It's heart centric. And so going into the DMS and having real conversations and not so much
00:55:20
Speaker
worrying about whether or not somebody is going to be a client, but building true relationships and letting them blossom. And then just letting go of outcomes at some point as well and letting it come together the way that it was always meant to, because you're always going to be taken down. This path of entrepreneurship is a spiritual path as far as I'm concerned. And it's like, it's going to mold you into like the human that you were always meant to be. If you let it.
00:55:48
Speaker
if you let it, but you have to let it. You have to get out of your own way also. And that means taking the risks and not listening to this going, okay, well, so I'm listening for the golden nuggets and but trying to avoid going through. Sorry, that's not what this is about.
00:56:03
Speaker
Yeah, yeah, I think the the theme of taking a risk and getting that perspective shift and that's why I created so the retreat that I'm running biz on the beach. We ran it last year and I had said offline that it's my first retreat last year was my first retreat in five years, um becoming a mama during a pandemic we just took a break and I like we just had such a phenomenal time and you know we're waking up and doing yoga and then we're doing biz master mining and hot seat and I'm doing like 10x trainings and and I think like like I would love to think most of why it was amazing is my magic but witnessing the community again like everybody the way all of the women saw each other
00:56:47
Speaker
was so beautiful. And I remember on the last day of the retreat, one of the women said, she like we it was her hot seat. She had like an hour of all of us loving on her, kind of crafting her next steps. And she was like, oh my God, I know. I was like, how are you feeling? Do you feel like you can you feel good about what's up? She's like, yeah, I feel like i know I know exactly what to do. I feel so clear. And now I get to become who you already see me as.
00:57:12
Speaker
And I was like, that's it. like That's why we do this work. That's why I get support. It's like, oh, to rise rise up and become who others already see you as. Yes. Oh my gosh. It's so understated. And i'll I'll close it out with this before I ask you about what offers you have going on like this on the beach. But it's that is the magic. There's pure magic in this.
00:57:36
Speaker
if to put yourself in the room if you play the game with the other players if you stop trying to compete right and comparing yourself and instead really truly collaborate and go in with an open mind and say you know what i'm going to stop trying to do all this on my own i'm going to stop trying to piecemeal this together it's not easy it's not fun and honestly Why did you ask yourself, why did you start this business to begin with? Was it so that you could self isolate? Was it so that you could hide? Was it that, you know, so that you could like really create this life where everything's hard and not easy and now you have to push force and pull and and push people away and in the meantime so you can get to where you want to be? Or is it so that you can escape that time for money trap? Is it so that you can create more freedom in your being, in your life, more love, more growth, more relationships? And it's crazy because even if you tell yourself, I was one of those people back, you know, six years ago before I got sober that told myself I didn't really need people.
00:58:40
Speaker
I didn't really need connections. I liked people. I really did. But on some level, I told myself the lie that I didn't and that I didn't relationships and it was easier.
00:58:52
Speaker
if I did it on my own and guess what? That is a story. I'm here to like debunk it. I think Abby would agree with me completely wholeheartedly. yeah ah That's just a story to keep ourselves small. It's not coming out. So totally. And I think we can apply that to business and say,
00:59:12
Speaker
I don't need people are also like, people are too expensive. If we're talking about hiring, like, oh, it's coming out of my bottom line. But back to the making a list. It's like, if you if you hire someone for the tasks that you're not like, let's say you're hitting your head against the wall trying to figure out Canva for three hours to make one graphic, you could hire someone, even if it was 50 bucks an hour, you could hire someone that would take them less than an hour.
00:59:39
Speaker
And you've just gained three hours of your life that you could go do something that you make way more money at. Or I mean, not that you, you know, in this scenario, don't even make money on Canva, but like, so it's, it's actually, I agree. I actually think it costs us to not get support. And I didn't see that. I didn't see that until again, 10 plus years in.
00:59:58
Speaker
um And you know, actually the thing that taught me that, the thing right where I was like, okay, girl, we got it we got to assemble the team here. um I did my own bookkeeping. I love numbers. You know, I like having the pulse of the biz and I'm i'm decent with numbers. So I was like, oh, that's fine. I'll do it. So I used Wave. It's kind of like QuickBooks. And I did my own numbers and it was time to reconcile like end of the year. And it just like, things weren't clicking. I was like, wait, what? I didn't, like just, I don't know exactly even what was going on, but like,
01:00:26
Speaker
I think some transfers weren't like sinking or something. So it was like, basically my books weren't wrong. And so I was like messaging this bookkeeping coach, like, hey, can you just take a peek at this? Like, I think it just needs a few things. Like, it's not making sense to me. And so she looked at it and she was like, I've been bookkeeping for like 12 years and I don't know what the fuck happened. And so I was like, can I just pay you to fix it? She was like, I can try to coach you, but like, I think I need to do it. I was like, yeah, here's my login, just fix it.
01:00:54
Speaker
It took me $700 of her time to fix it. And I remember like ah but i had I had interviewed another bookkeeper who was dirt cheap. It was like $100 a month. And I was like, I could have paid $1,200 a month to to have saved every single hour I spent on bookkeeping. But instead, I spent whatever it was, $7 or $7.50 for this woman to fix it.
01:01:17
Speaker
and all of the of the time spent. And I was like, yeah, no, never again. We're only spending time in zone of genius. And fair enough, if you want to become a bookkeeper, you have to push through and learn, but I was not trying to be a bookkeeper. You know, like at that time I was a nutrition coach. It's like, no, go read a book about some new nutrition science and get better at your job and have the bookkeeper do your book. So yeah, I think we all have different, different wakeups in the road from solopreneur to CEO, founder, leader.
01:01:48
Speaker
Oh my God. Yes. I can totally understand and relate to all of Okay. So Abby, first of all, thank you so much for being here. um This was a delightful conversation. I think it was, I mean, I hope it was helpful to anybody listening who is DIYing their business right now and is ready to move on, to move on with their lives, to move on into the realm of making money and really feeling so lit up doing it. Okay, so I would love for you to talk maybe a little bit more about Biz on the Beach, if that's what you want to talk about or any other offers that you have right now as this podcast is coming out tomorrow, January 29th.
01:02:33
Speaker
amazing yeah well so doors are open for biz on the beach we can link it up we're currently ah we we have some really fun early bird discounts um you also when you join during early bird you save money and you also get a month access to my mastermind so that's my other incredible space i run a six month mastermind um for women all around the world that are really in that visionary intuitive, deeply feeling, um creative space of the entrepreneur world. And they know that they can do it on their own, but they don't want to. They're like, they're like, Oh, I actually get to have support. And it is so it's called the elevated circle. It's so fun. We meet every single week. And it is like,
01:03:16
Speaker
next level. We have in-person retreats. We have book club. We have guest speakers. I facilitate everything from like strategy trainings to co-working productivity sessions. Like it is the mastermind of my dreams. I was like, I created what I wanted and it's very intimate. This is like, for me, you're not just a number. It's like, I really wanted My, this is why I closed my membership was because I want to have deep relationships with every client and roll up my sleeves and know when they're launching and know what's going on. And so that's what Elevated is. So if if anyone here is interested, we can drop a link to like a free consult too. I'd be happy to just jump on the phone and chat and see if we would feel like a fit to work together. Awesome. Yeah. I will link all of that in the show notes and I think that's it. Thank you so much, Abby. You are amazing. Thank you, Dana. This was so fun.