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EP 17: How to incorporate sound healing, sacred ceremonies, or any live element to your healing business to quickly attract paying clients, build creative momentum and turn an exciting profit w/ Roshni Dattani
21 Plays1 month ago
In today’s episode with the amazing Roshni Dattani we explore the HOW behind leaving a corporate job that’s still providing healthy paychecks to building a sustainable business with a focus on in-person events.
Roshni and I both have great experience with curating, selling and delivering live elements in business and whether you’re looking to create a business built solely on live events (like cacao ceremonies, sound baths, live coaching or a culmination of all plus any others you can think of) or you’re thinking live events could be a great branch to feed the rest of your online business - this episode is jam packed with ideas you can implement today to start finding clients, building lasting relationships and creating something sustainable for decades to come.
Connect with Dana HERE and Roshni HERE and tell them what you loved most about this episode and what resonated deeply.
**If you loved today's episode, remember to give this podcast a 5-star rating! You can quickly leave a rating and review on Apple Podcasts by scrolling down on my show page, selecting a star rating, and tapping “Write a review.” This helps other modern-day healers discover the show, and your feedback helps me curate more content you love. Thank you for your support!!
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Transcript
Introduction to Modern Day Healer Podcast
00:00:02
Speaker
Hello and welcome to the Modern Day Healer podcast. I'm your host, Dana Hayes, and I am so excited to share with you the stories, the trials, the tribulations, and most importantly, the triumphs of my own as well as many other successful modern day healers.
00:00:20
Speaker
We've gone all in to pursue our passion, to make an impact in the world by helping humans heal from the past and find true empowerment in their lives
00:00:37
Speaker
She is me and anyone else who feels a calling to help others heal, grow, and share their light. You could be a wife, a mother, a teacher, a writer, a speaker, a podcast host. You might be a workshop producer, a course creator.
00:00:54
Speaker
You're most likely an entrepreneur and can't shake the desire to make your calling your career because you know how much impact you could make if you went all in and had the opportunity to share your story with the world. That is a modern day healer.
00:01:11
Speaker
I'm a podcast host, a co-author of an amazing book about the journey of sobriety, a wife, a mom of two young children, and the creator of the spiritual lifestyle brand, Living in Power. I am Dana and I am a modern day healer. I am so glad you're here. Let's get started.
00:01:37
Speaker
Welcome, welcome, welcome to today's episode of the Modern Day Healer. I'm
Rashmi's Transition from Corporate to Heart-Centered Business
00:01:43
Speaker
Dana. He's your host. And today with me, I have Rashmi Dutani. She is a sound healer and a transformation coach who uses sound healing, energetic practices and coaching to help people transform their lives in different areas and connect with the divine within, which I think is key. And so Roshni, before we get started, I want to say I know that you, you quote unquote, slaved away in the banking and FinTech industries before pulling the trigger to go all into your heart centered business, which I think is pretty cool because most of the other modern day healers on the show have a very similar background, corporate background. Um, and that is just like a huge gap, like a huge leap between worlds.
00:02:31
Speaker
Right? And so I would love it if you would share your story, maybe specifically speaking to the fears and the resistance that came up for you just before and probably during the time of making that big transition, that big leap um and how you navigated the inner turmoil that may have come up. And I think it's something that most, if not all modern day healers experience, even If you're not making some enormous leap from corporate into a heart centered business, but it doesn't matter like I remember the day that I started my business. It was ah seven or eight years ago at this point, but I just remember sitting on the floor and.
00:03:13
Speaker
I literally was just going public with my, with my Instagram. And I thought that was crazy. I was like, Oh my God, I am telling people I'm doing this thing. And it made my heart palpitate. And I don't even know if anybody even noticed, but but for me, it was a huge deal. So.
00:03:34
Speaker
Um, and I know that like, for me, I had a lot of thoughts of what people were going to think and, and how this was all going to play out. So I would love for you to just kind of take us back, tell us your story. How did you get here? How did you deal with those feelings and, um, yeah, take it away.
Discovering Sound Healing as a Career
00:03:51
Speaker
Perfect. Thank you so much for having me here. So yeah, my journey actually began last year. So I started, um, I was working in corporate, so I've been in corporate now for, um, and I was in corporate for over 12 years. Uh, we're starting off my career in finance and banking. I started off working at Maryland, then I moved to JP Morgan. Then I decided to go into the FinTech space because I had had enough of banking and I just found it so stressful.
00:04:19
Speaker
So I thought maybe if I go into something different, it might be better for me. But I kind of then ended up staying in FinTech for a while, still was stressed out, burnt out, had so much on my plate. And I know deep down, I knew that it wasn't a place that was right for me. It didn't really settle that well. I was just kind of doing it just because I felt that's what I needed to do and that was where I should be.
00:04:45
Speaker
But yeah, last year I had um my first experience at a sound bath and after that experience, I think something shifted in me. So, you know, I went to the sound bath with me and my my sister and I went together and I came out of that feeling like this is what I need to do.
00:05:06
Speaker
um And like there was this like little nudge that I kept telling me, like you know look into sound healing, find out more about what it is, find out um how you can start getting into it. So I started looking up what sound healing was, looked at different courses I could take.
00:05:22
Speaker
did some certifications, bought my balls, and I kind of started using that as a coping mechanism for working in corporate. So I was working full-time in my job. um At that time I was working um and kind of managing a global team in risk and compliance, so long hours, and I was working US s hours as well, and so really stressed out, but what I was doing was on the side, I was using sound healing as a way for me to really kind of relieve that stress. um And so that started becoming part of my healing journey. And as I started doing ah like practicing sound healing on myself, I then kind of moved forward to helping family and friends and started doing sessions on them.
00:06:09
Speaker
And so that kind of happened for maybe about a but six months.
Committing to Sound Healing Full Time
00:06:13
Speaker
And then towards the end of last year, um I was getting this nudge that this is what I needed to do full time.
00:06:21
Speaker
And I was really scared. I was like, okay, well, this is something that I really love doing when I know finish work or I have wheaten on on the time ah on the weekends. I love doing this, but how can I actually transition from working in corporate, having this paycheck coming in monthly to actually you now starting a business where there's so much uncertainty, so much risk, I don't even know if it's gonna work and how am I gonna tell people about it and how, I think there's a lot of fears that came up for me. um And so towards the end of last year, I think it was around this time actually, a year ago, I was about to have the conversation with my manager at the time to tell him that actually I'm leaving
00:07:09
Speaker
my role and I'm actually going to do something that I love. And I remember at that time I was scared. I was like, I have all this stuff on my plate at work. Like if I just tell them I'm leaving, I started thinking too much about what people thought about but about it, you know? And so I had the conversation and actually I felt this weight lift off of my shoulders. Like as soon as I had that conversation, I handed my notice in and it's like I was at complete peace.
00:07:42
Speaker
And after that, it was just a couple of weeks of me doing handovers at work. But like I really got excited about what might where my journey was going to take me next. And I had known that it was almost Christmas time. And um I wanted to take that time off just to relax and know that actually in January, I'm not going back into corporate. I'm actually starting something fresh, starting something that's for me. And yeah, it was so exciting as soon as I made that decision.
00:08:12
Speaker
Oh my God, it's it's so exciting and I love listening to this because it just feels like the story of my life. and it's It's so cool because when you When you make that big, it's like not setting an intention. It's making a freaking badass decision, right? Making the move to say, I'm resigning and I'm going to actively pursue what feels aligned and alive and true for me. And that just breeds like this infinite possibility within that just grows and grows and grows. And I want to ask you like,
00:08:52
Speaker
When you got into the corporate world of money, which I think is very interesting because you are not the first, second, third, fourth person to come on the show to say I started there in finance basically and so did I.
00:09:08
Speaker
um So first I just want to say like do you think that we as a species, like as ah a coaching healing modern day healer species, I wonder if we all have the same thought.
Finance Backgrounds and Passion for Healing
00:09:22
Speaker
My thought when I went into the finance space was I'm going to learn everything I can about money and learn how to handle money properly to make more of it, right? Like to capitalize on the this opportunity to learn and to grow money. And then at some point it's like, oh my God, this just isn't that exciting. Like this kind of sucks and it's sucking the life out of me. And then you find this like, this gold mine of,
00:09:55
Speaker
this is the real information that i I felt lit me up, right? It's the healing stuff. It's the, oh my God, there's no end to the depth of what I can learn, what I can use this for, how I can transformation how i can transform myself and others. And um it's just like this treasure trove that I feel I found. And I'm wondering if you feel the same way, like if all of a sudden you were just like, oh my God, I can't stop. I can't not do this because the depth of it is so deep.
00:10:25
Speaker
And that is like why initially I started the finance thing is because I thought, you know, that that would be a treasure trove, a deep treasure trove, but it actually had a bottom and this doesn't.
00:10:40
Speaker
Yeah, absolutely. Yeah, I mean, for me, when I first started working in finance, I think I didn't even know what I wanted to do, to be completely honest, like I didn't know what my passion was, what my purpose was. And my parents, they both work in banking and finance and they kind of I saw them and I was like, okay, well, they seem like they're enjoying what they're doing. The month is coming in, we're we have a good life. So I'm like, okay, well, this seems like the natural path for me because like it's comfortable. It's something I already know. And also it kind of looks really good on the outside. Like when people see you doing, you're working at a bank, you're working at one of the top banks, it looks good. So I think especially when you come out of college, you don't really know yourself and it takes time. and And sometimes people don't know their selves like,
00:11:27
Speaker
for their whole life, but especially at that age, it's like you don't have that time to explore and see what what you find that works for you until later on. Yes, exactly. And I can so relate to the whole, I didn't really know what I was passionate about either until I did, until I got into the world of healing, because that was where like, I started my whole coaching venture as a marketing coach. It was after I had created this organic dog treat business and I just realized I love the marketing aspect of it. And this is a long time ago.
00:12:01
Speaker
And I thought, you know, I was following the seeds of passion, if you will, but they were still so, it there was like I was always hitting a wall. I was like, this isn't it, this isn't it, this isn't it. Like, but what is it? And when I when i had my big revelation and was thrown into healing, um when I realized I was an alcoholic and had to heal, like had no choice,
00:12:28
Speaker
have a choice but I made the right one. um It was like I just didn't know what I didn't know and I think like for right now I'm in the middle of teaching a an eight-week course called Soul Shine and it's where we're learning to get clear from the inside out so that the people that are in my course can really nail down what it is that they, like the unique value that they have to offer. And I really found that the spiritual, like the the healing path is what gets you there. That's where you start to actually open yourself up and and
00:13:08
Speaker
learn the opportunities that are available to you because now you're in this world of infinite, you know, potential infinite possibilities, you're no longer stuck in this box that was um built based off of your past experience of life right now you've like broken out of that.
00:13:25
Speaker
And now here you are with all of these possibilities and there could there's nothing more exciting than that. So tell me, have you been doing sound bats like for just family and friends or have you now expanded? Like how does this business look and and how did it get to this place?
Growing a Sound Healing Business
00:13:44
Speaker
Yeah, so um so last year is when I started really um working with family and friends to give them sound bats to kind of help them on their healing journey. And then in January is when I started um doing local sound bats here. So I live in Olney in the UK. And so I started doing monthly, I think it was every two weeks I was doing a local sound bath, a group sound bath.
00:14:08
Speaker
And then I started then moving into doing one to one sessions with clients because I felt like that was a really good way for me to connect with my clients and for clients to actually um really experience.
00:14:21
Speaker
how sound healing can benefit them personally and kind of go through their healing journey and to help them uncover any blockages and fears and, and even just to actually just help for like deep relaxation after like a long stressful day at work. Um, so I kind of then moved into like the one-to-one space and now I'm combining transformation coaching and sound healing together.
00:14:44
Speaker
So that's kind of it's more focused on one-to-one clients right now, but really helping them using other energetic practices, giving them guidance and tools, as well as incorporating sound healing into their sessions to really help them overcome whatever it is that they're working on. I love that so much. And it's so cool because um to my left, I have all of my my crystal bowls. and um Like on December 27th, I am doing a live event for, it's a private event for a woman that I met while doing a sound bath here at my house, a group sound bath, just like you. And um she's having me perform for, I think it's her family and friends coming in town for Christmas, for the Christmas holidays. And I'm so excited, but I wanna know like how,
00:15:39
Speaker
yes just personally, now I'm asking for myself. I'm like, okay, so tell me the deets, like give me the juice here. How how do you decide um like what the session or even if it's a group session or if it's a one-on-one session, how does that look? how do you How does that play out? What exactly, like if somebody is listening right now and they're going, no, sound healing has been something that I've wanted to dive further into.
00:16:09
Speaker
I think it would be really cool to get some idea of what that could look like in real time when you're performing a session and also incorporating the coaching because I think that's going to be, especially for the listeners, a natural progression of desire. It's like, we're here to give more than just one thing. And I i just know that in my heart of hearts, it's like, we're so multi-dimensional and so multi-passionate.
00:16:33
Speaker
how do How are you doing that? How are you navigating that? What do these sessions look like? ah You know, just go as far as you want. Yeah, so generally what happens is I'll have clients that will come into like a sound bath, a group sound bath, and they'll experience something during that sound bath, whether they get some intuition or they have a vision or something comes up or it could even be be where they start feeling um like emotions come up and they don't really know how to handle it and they don't really know how to process it. um So I'll end up having a couple of minutes at the end of a sound bath to kind of
00:17:09
Speaker
go through what's happening with them, let them discuss and let them talk through what it is that they're experiencing. and Then I usually find that those are the clients that come back and that they want a one-to-one session because they really enjoy the experience of the group sound bath, but they actually want to go deeper. They want to know why they're feeling these things. and Then so what will happen is with those types of sessions, we'll have a bit of a consultation for us to find out areas and things that they want to work on.
00:17:38
Speaker
um Whether it's any fears or limiting beliefs or negative self talk that's coming up that they want to really learn to navigate. It could also be changes, whether they're trying to find their purpose and they just want some guidance on it and sound actually really complements.
00:17:55
Speaker
the coaching because it helps them to relax. um And I think when you're relaxed, that's when you can actually hear your inner voice. And that's where your intuition really speaks loudly. And then from there, you can then start to piece um those things together, things that you hear, things that you see, things that you feel. And then we can work with that to then start that transformation process.
00:18:19
Speaker
Yes. Okay. So when you're doing these coaching sessions, you're basically doing sound healing and coaching, right? yeah so cool So do you have like, when you're doing these, and I'm asking these questions because I know just like thinking as somebody that's listening, who's trying to start their own business, if sound healing is even remotely interesting to you, which I'm sure to a few of them at the very least, it is. It's like how can we help them um build something sustainable as fast as possible.
00:18:56
Speaker
And how can we help them navigate the mistakes and the pitfalls that we've experienced when we as we've created our own sound healing businesses or whatever the business of the episode is um and then to accelerate the success and the sustainability of this new business. So for you, I would love to hear if there was anything that you ran into when you first started this, right? Even if it, if we're going back to the fears of what other people thought of you and how you navigated that, how you actually got through that and not just with like the sound bowls, but how did you work? Like what came up for you? What did you work through? And then as far as an actual business plan and the logistics, was there anything that came up that you were like, Oh,
00:19:42
Speaker
that did not work or that did not go the way that I planned or man, I really wish I had done XYZ and then pivoted. Is there anything that you can share with us about that?
Authenticity and Creating Unique Offerings
00:19:54
Speaker
Yeah, so I guess in terms of like where when I started on my journey with all the fears that came up and all of the things that I thought about, whether you know what ah what other people thought about what I was doing, how I was going to be able to navigate and actually build this business, um I think I just took things day by day to be be completely honest.
00:20:17
Speaker
um I started off with a business plan that I put together and I was like, okay, this is how I think it should be based off of what other what I saw other people doing. So I think it started off where I'm like, okay, well, I see other sound healers. I think this is what they're doing. So I'm just gonna try to see if I can kind of use that model and put my business together. But over time, I realized that actually me trying to just copy and emulate other people Wasn't being I wasn't ah completely authentic in how I was meant to do things so I had to really take a step back and see okay what's right for me what am I actually trying to show.
00:20:58
Speaker
And who am I in this process? Because every single healer out there is going to be completely unique, completely different, and they're going to bring something completely different to the board. So like for me, that took some time. and And I think it took many months for me to actually realize, OK, what do I actually want to show? Who do I want to be? And how am I going to be able to connect with people who resonate with who I am and not me being someone else?
00:21:27
Speaker
So I think that was like the main thing that I went through. And that's also where I decided to kind of go through a rebranding, which I recently did to really honor who I am. So instead of just being called a sound healer and a transformation coach, I've actually just rebranded my entire business now to the Sonic Wealth Coach. So that's combining sound, the transformation coach, coaching, as well as like any energetic practices all into one.
00:21:56
Speaker
And it's helping people find and unlock their inner goal. So it's connecting to your heart, connecting back to your intuition, and leading from your heart, and helping people find that area of their lives that might might have been masked for many years or for like for a really long time. OK, that's so cool. And you know I just had an idea. It's like, for you, would you say that your business is built Like with the core, with the heart of it being um the sound healing and and the coaching. So my real question is, is the sound healing always going to be a part of what you do and what you implement? Or do you feel like that at some point might take a back burner to some new experiences or offers that you create?
00:22:50
Speaker
I think it's always going to be complimentary. So I think there will be an aspect of it. It might be that it might become more on the back burner as I develop different types of, as I develop my coaching programs and develop other types of skills and, and, um, areas that I want to incorporate into my coaching. But I think for now I find it it's, it's such a useful tool. It's so beneficial. And I think it really helps keeping that as part of the program. Okay. That's interesting because.
Branding in Healing Businesses
00:23:20
Speaker
the way that I've incorporated sound healing into my business and for the listeners, I want you to understand that there are different ways to get creative about building your business and the model that you use because for me, it's a branch, right? So because of the way that I came into healing was completely different. The way that I came into healing was a generalized, um like the fundamentals of spiritual healing is the daily practices, the meditation, the prayer, um the clearing out,
00:23:50
Speaker
And those are always going to be a part of everything that I do. That is my core value that I'm here to offer because that's how I came into it. Like that's the experience that I had coming into the healing journey. And so for somebody listening, it's an interesting topic of conversation because the way to think about building this business that you're you're building is you could be coming at it from like if we're talking about sound healing, sound healing could be a part of literally every single thing that you do. And then it becomes a part of the brand itself, right? Sonic Wealth Coach. um Or for me, it's Modern Day Healer is my brand. And then I have the Night Retreat, which is an offer. It's a live offer that is for local people here in Beaufort, South Carolina to come and gather and to do sound baths and cacao ceremonies.
00:24:45
Speaker
And so it's just a part of it, but it's definitely not something I incorporate in everything because it's just not where I started. And it's for me, not like, it's not the, it's just not the thing for me. So I just think it's a really interesting topic because ah a lot of people get confused on where to start. And something I just want to mention as we're going into this deeper is when you, if you are just now starting and you have the luxury of putting more thought into where this big vision is going and where you're starting with the mission is. It's like you have the luxury of creating a brand that encompasses whatever it is that you want to do in the way that you want. So right now you could generalize a little bit more like Roshni is talking about and
00:25:38
Speaker
being something more along the lines of the Sonic wealth coach, or you could make it super specific if you know that it's going to be like just literally everything. It's just going to be, you are a sound healer. That's it. You know, and Roshni, I know, I know that Sonic wealth, like it incorporates the, the, um, the sound healing aspect. Of course it does, but it is more general than just calling yourself a straight up sound healing, a sound healer.
00:26:05
Speaker
Exactly. So it does combine that coaching as well as the sound, but it's not just a sound tealer. Exactly. Yeah. And that's, that's the point that I'm trying to make is like, if you're just now coming up with this big vision for yourself and you're coming up with the branding, which I don't recommend doing right off the bat when you're first creating your offers because you might evolve, as Roshni was talking about, and you might want to change it pretty quickly, but um if you are and you have that luxury, you can you can sit there and you can kind of go over, like, do I really want this to be a part of everything?
00:26:37
Speaker
Or am I gonna be more broad and generalized in the things that I offer and maybe starting with a a brand name or a vision that's that encompasses more and allows for more to be built under that umbrella? Yeah, exactly, yeah.
00:26:56
Speaker
I so it's interesting because I am I think I started sound dealing and like such a different way hu because the way that I started it was a little literally and this is an idea for anybody listening but I just got this.
00:27:12
Speaker
download one day. I was meditating and I had this idea to do a cacao ceremony plus a sound bath. It just was the biggest download. We had remodeled this house for two years and it has two decks on the back overlooking the marsh and We actually bought it with the intention of something like that, but I had never gone all the way with it because it took so long to remodel. And honestly, i then I had a baby and I just wasn't thinking about it. So I had this big download and I was like, oh my God, yeah, I should do that. I have no idea what I'm doing, but I'm going to do it. So I literally took three hours out of my day, went online, made a Facebook event. I created a page. I did create a page for the night retreat.
00:27:57
Speaker
and I didn't like brand it under Modern Day Healer or anything. I just literally created this thing, put it out there, shared it in all the groups in my on Facebook that were local to to where I am.
00:28:11
Speaker
And I sold it out in three days and it was just like, okay, this is fun. And then I kept doing that. And I actually haven't built off of it too much more. I've been invited to do, like I was talking about private events ah like four or five times now since I started it. But I've like, I'm very slowly still working myself into the live stuff because I have so much virtual going on, but Um, I just think it's funny because it was like two very, very different ways to be coming into business. And you can either take a little bit of time, like really put some thought into it, or you can just go balls of the wall and do whatever you want.
00:28:50
Speaker
And they both work. They do. Definitely. That's so interesting, though, because it's like you can branch off to so many different things, like even though you go into doing starting your business with one thing. So you can get exactly like how you have got so many different downloads that can really just branch off and expand your business. And it could be something that you end up actually going full time in if it works for you. So that's really exactly. Yes. And that's like kind of what I want to explain and express to people listening, because I think we get so stuck on one idea or one topic or whatever it is that we think we need to be known for. And then the consistency thing comes in and we're like, well, I need to look consistent. I need to be consistent. Yes. On some level, like you want to have a brand that again, is professional and like encompasses all of the unique aspects of the things that you want to bring in. But on the other hand, it's also you are so multidimensional and you're allowed to do whatever you want with this. And that's the beauty, but you really do have to do it. Like you have to start, you have to put yourself out there. So how did you, I'm so curious now.
00:29:59
Speaker
How did you first put the word out there to the people? Like who are you speaking to? where Where did you promote? How did you do it? How did you get clients?
Attracting Initial Clients
00:30:08
Speaker
Yeah. So how I started off was I just created, so I had my business name at the time. um And then I was like, okay, well, let me start putting together my business cards and flyers. And I was like, maybe the best way, especially because I was starting off doing sound baths locally was just to talk to different people. So there's a Pilates studio that I go to and a yoga studio that I go to. So I started just talking to people there and I was like, hey, I'm starting to do sound healing and I'm going to be holding sound baths very soon. And would you be interested? Here is my flyer.
00:30:43
Speaker
And I started off just really going by word of mouth. And then I started posting flyers in different places. And that's how I really started getting my initial clients. And I think it was, it was really easy in that sense because I was like, okay, this isn't, isn't that difficult. Like, as long as people know what I'm doing, I can reach people.
00:31:02
Speaker
Yeah. That's so cool. And that's another thing that so many people, especially on the online space, it feels so crowded, right? And it feels so like one of my clients the other day was telling me, I feel like you need to get really creative in order to stand out online and to actually, you know, get yourself in front of the right people on some level. I agree with that, but on some level, I also feel like as long as your messaging is tight enough and clear enough, you're probably going to be able to, um,
00:31:31
Speaker
cast a net wide enough to get enough clients to have a sustainable business online. However, that being said, I also have found that the live space and and quote unquote, getting clients into your containers that are live, honestly, for me was a lot easier. And the reason that I continue to do it, like, for example, I'm having a live experience on November 22nd.
00:31:58
Speaker
And it's, I'm literally just gonna teach the same online, the same masterclass that I'm teaching online called vulnerable AF. And it's teaching people how to like escape the fortress of self-protection that they've created to accept and allow themselves to receive the the the money, the love and the, I mean, I just want them to be able to get paid for the offers that they create basically. I want them to be able to accept that. And so,
00:32:29
Speaker
And we have to be able to stop censoring ourselves so much in order to receive. And this is like this is the the topic of conversation that has threaded itself into our conversation today a lot, which is the fear of what other people think of us. But anyway, I digress. So i'm having that exact I'm teaching that exact same material in a live experience, but I'm just doing it in my yard.
00:32:51
Speaker
i'm I'm actually not going to have the crystal bowls out this time, but I will have the cacao and it's literally just gonna be us sitting around a fire, marsh side, um and me teaching this masterclass basically, and I am charging for it because it's live and i have I'm gonna pay for my cacao through it, but I would do it for free. And the reason I'm doing it is because I have found that the live aspect People getting to know you, the trust is built so much faster. It's almost immediate because they're face to face with you, right? They're in the flesh. And it's like, okay, so I just sold Soul Shine, my one-to-many offer, my group offer.
00:33:35
Speaker
And most of the people that are in it are actually locals like that know me, that have come to my live events. And so I will continue to do live events because I feel so strongly about, at very least, the initial um the initial value that it holds for building that clientele.
00:33:57
Speaker
Do you feel like it's been pretty easy? like So you flyers, old school, I love it. You didn't even do that yet. But is that all you've done or have you also like created a Facebook event?
Collaborations and Retreats
00:34:10
Speaker
Yeah, exactly. So yeah, I created Facebook events as well. um I think I used Eventbrite initially just to kind of get my the word out about the soundbats that I was hosting as well.
00:34:21
Speaker
And then um I think definitely through word of mouth and knowing people, that's been a really good way to get people in. So for example, I've held three yoga and sound healing retreats this this year, and it's been a bit of a collaboration with ah a local yoga instructor. And I found that getting like I've hardly had to do any type of advertising for these events like we've literally just get people booking either through her yoga ah her yoga clients as well as any people that have come to my sound bath so I'm hosting a retreat in a couple of weeks and literally within less than 24 hours we had seven people book
00:35:01
Speaker
And that was without me advertising, putting the link anywhere. It was straight from like word of mouth. And because they knew that we were going to hold that event in November, um they were like, yeah, we want a book. So I found, yeah, definitely like you live events, a really good way to get people in.
00:35:18
Speaker
And it's a completely different experience, especially when it is sound healing, because when you're in a room and you have the instruments there, that experience is, I mean, even though you can ah feel the vibrations online, being in person is so completely different.
00:35:33
Speaker
It is so different. I mean, I listen to Sound Bass online sometimes for meditation just to do it, but it is not even close to being the same. And I feel like, again, it's that it's that connection that you build right there in the moment, and then with the sharing portion. so talking about you know the the plan for execution um when you're actually going to do a sound bath, if that's something that you wanna do. For me, I do the same thing where at the end, there's a sharing portion. If you feel called to share, that's great. And I feel like people really get deep. I feel like that's the...
00:36:11
Speaker
point where it's time for me personally to just listen, obviously. And this person gets to really pour out their heart and their soul and things really come up that they've been holding onto for a really long time. And it's not always bad stuff. Like, um, a couple of months ago, I had a few women in, in this room, actually, I had a very intimate one and they all were on the same wavelength. They didn't know each other.
00:36:36
Speaker
And they're all trying to start businesses and they hadn't let themselves. And it's like, okay, so that sharing portion, let them go. You know what? There's something that I'm not saying like that I want to say that I want to bring to the table and I'm going to say it. And now we've been in touch with them nonstop and they're all, they're so excited. And, um, yeah, I feel like.
00:36:58
Speaker
that that sharing portion is essential in building that that really, really exciting next step. It's like, okay, so now we know each other. I know you, I know your deepest secrets. No, I know what you want though. And now we can like move together and and see what else is possible for the both of us. Yeah, definitely.
00:37:24
Speaker
yeah Is there anything else that you can think of before we get off this call that you would love to share with somebody that would be so excited to start a live events business, you know, where they're either doing sound baths or they're doing cacao ceremonies or anything like that, something that you've learned that you feel like would be really, really helpful for them to accelerate the speed in which they create a sustainable business?
00:37:51
Speaker
Yeah, so I remember the first sound bath that I ever held. I was so scared. I didn't know what to expect. I didn't know I think I had six people who had signed up. And I was like, Oh my gosh, how am I going to do this? Like, how am I going to leave this and kind of like hold space for these six women that are here?
00:38:11
Speaker
And I think from that point, what I would say is when you have this feeling and this desire to really embark on your healing business and to start it,
00:38:25
Speaker
I think the action is so
Taking Immediate Action in Business
00:38:26
Speaker
important. as soon as you start For me, like I didn't wait. As soon as I quit my job, I started the sound bath straight away. I didn't have this waiting period of like, okay, let me give myself a month or six weeks to like figure out life. No, I was like, let me just jump right into it. So I think it was the second week of January is when I held my first sound bath. So it was two weeks after I had left my job and I was like, you know what? I'm just going to do it.
00:38:50
Speaker
And I think there is this energy behind that where when you go for it and you don't look back and you just, even if you are scared, even ah even though these fears come up, you just do it. and he And I think at that point in time, I was like, you know what? It's going to be a practice for me. You know, like I have women that have paid and they're coming, but if I am scared and I'm holding onto that that feeling, it's not gonna be a good experience for them.
00:39:16
Speaker
So I'm just going to let it go. Whatever happens, I'm not going to think about the outcome. I'm just going to trust myself that this is what I'm meant to be doing. And I'm just going to do it. And I think that really helped because that um gave me this like inner confidence.
00:39:33
Speaker
that I didn't know I had. And especially like by the end of that sound bath, I got really good feedback from the women. like They gave me good great testimonials. They loved it. They were super relaxed. And that actually then helped and give me gave me momentum for future events. So it was literally just me jumping in and going forward going going for for it.
00:39:56
Speaker
Yes, I totally agree. And I think it's so cool because the very first and I think the next like two or three sound baths that I did group sound baths, the theme was surrender. And so it was really easy for me to practice that because I had to practice what I was preaching. And so things like It wasn't the first, second, or third one, but along the line, I had a sound bath that just went off the rails. like Anything that could go wrong literally went wrong. and
00:40:27
Speaker
the whole the theme was still surrender, thank God, because I got to use that as the the core of my teachings in what ended up being a walking meditation in the ocean because we literally could not sit to have a sound bath because there were so many bugs at the beach this day. It was like the craziest, it was the stillest air. Like I have i have grown up on the beach and I have never been when it was not, there was no breeze. It was so warm and humid. And it just bred these sand gnats and they would like, they attacked us the whole time. And one of my clients actually brought like four cans of bug spray. And we were almost basically running up and down a beach with cacao in our hands, just like trying to get some semblance of relaxation or im like, um, I don't know, revelations from this experience. And we did though, we did. And the reason for that was because we all knew that we were in full surrender this we don't have control over the outcomes like we don't. And so in those moments where you're creating this
00:41:34
Speaker
beautiful session for somebody else. It's always knowing that that's gonna be a part of it, is that surrender piece and coming into it with that feeling of like, okay, I'm going to do my best to create a space where I'm able to hold a lot of it and and do my best to give these people an amazing experience. But also on the other hand, I'm gonna let go of the results because they're not up to me.
00:42:02
Speaker
Right. And that's like the path of healing one-on-one. It's like, this is not up to us. We're connecting to something bigger, to the holy healed, whatever that is, energy, God, like universe. And that's what's going to dictate what happens, not us. And then we get to just co-create with that. And then like you said, like these amazing experiences do happen, good, bad, ugly, and you will get testimonials and you will find like momentum behind that energy.
Building Trust Through Live Events
00:42:35
Speaker
And that's what builds the business. And it can happen quite quickly. And I have found with the the live stuff, it happens in my experience faster like than the virtual, just because people are in your face and they get to feel you and your vibe. And it's just like a connection, like, a okay, I get this. I trust you and I want more of it. And I'm going to tell my friends, and also I want to help you.
00:42:58
Speaker
And I think that's like the universe right there conspiring to give us what we want. It's like, okay, these people feel it too. And now they want me to do it more. And so they're referring me out to other people so that other people can experience it. And that's the way this works. And that's so cool. Yeah, definitely.
00:43:17
Speaker
Well, Rashmi, this was, I feel like the beginning of an amazing era with Modern Day Healer podcast, because I had the intention to give a little bit more of the strategic and the logistical side of building a sustainable healing business. And I feel like you gave us so many Rich insights as to how somebody could really go out there and just do this and start something and not have to sit there and build out this whole sales page and these funnels and blah, blah, blah, because that stuff is complex. I don't care. I've been doing this for so long. You can say you can create a simple funnel.
00:43:55
Speaker
It's true on some level, but also it's still complex and you still have a lot of learning and there's a huge learning curve. But I also think that in the live space, the learning curve is so much smaller. And I think the gap between doing the thing, building the momentum and then seeing the results is so much shorter. So I highly recommend anybody that's like really thinking about maybe doing something live, getting a live event off the ground.
00:44:20
Speaker
Um, do it because it even if you don't feel like that's going to be the core of your business, like it's not for me, it will feed the rest of your business. It will. So Roshni, thank you. Thank you. Thank you. Um, I want to ask you before you get off, if you have any offers, any virtual offers or live, just tell us where you are
Invitation to Masterclass and Community
00:44:40
Speaker
though. You're in the UK, nowhere near me, but, um, do you have any offers and also where can people find you? And I will link everything in the show notes.
00:44:49
Speaker
Yeah, so next week I am doing a three-day masterclass. It's actually free and it's called Unlocked the Inner Gold Experience um starting next Monday. And that's going to be a masterclass where I'm going to be talking more about my journey, how I move from corporate to move to sound healing, and the the keys that I learned that helped me to actually get where I where where i am now.
00:45:17
Speaker
And then I also actually yesterday launched the Sonic Wealth community, which is actually a community, a private group that I've launched where um any sound healers, holistic practitioners, and energy workers can come together. And I want to really develop this type of community where we can actually all thrive um by collaborating and having no competition.
00:45:42
Speaker
So I've already had quite a few women that have been interested and have joined. And so that's kind of like where I'm trying to build a community and have this type of environment where people can actually get together, share their offer services, their events, do collaborations, and to really come together and to really like raise collective consciousness um and you know as a group. So those are two main things that I'm kind of, I have on the plate right now.
00:46:12
Speaker
And then can they find you? They can find you on Instagram, right? Instagram, exactly. So you can find me on Instagram at the Sonic Wealth Coach, and then also on Facebook as well. Awesome. Okay. And again, I will have all of that linked in the show notes. Rashmi, thank you from the bottom of my heart. Again, I think this was a super value-packed episode. Thank you so much, Dana. It was wonderful to be here.