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EP 44: Kate Foster, Co-Founder & CEO of The Outset Joins The Chat
1.5k Plays1 year ago
In today’s episode Candace and Whitney are joined by Kate Foster, Co-founder and CEO of The Outset. You have most likely heard Candace RAVE about this incredible gentle skincare line that Kate co-founded with actress Scarlett Johansson. Kate joins the moms to talk simplifying your skincare, juggling mom life with running a company, and managing beauty standards with our daughters.
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Transcript
Introduction of Hosts and Guest
00:00:07
Speaker
There's no right way to do it. Oh, we're gonna get into it.
00:00:14
Speaker
What up moms? My name is Candice and I'm here with my best friend Whitney Williams and an amazing special guest.
Kate Foster's Background and Family Life
00:00:22
Speaker
We are joined with Kate Foster, entrepreneur, co-founder of The Outset, a skincare brand that it is no secret to all of you I am obsessed with. So welcome, Kate. Hello. Thank you for having me. We're so glad you're here. Yeah. I'm so pumped to talk to you.
00:00:41
Speaker
A, because I'm obsessed with the Outset product. Thank you. You are such an amazing entrepreneur and just women in business in general. To be able to talk to you one-on-one is such an honor. And to be a mom on top of all of that, I feel like I could go a million different directions with this conversation to just be like, how are you doing it? How are you doing it all? We're inspired. We are inspired.
00:01:10
Speaker
Tell our audience a little bit about you, who you are. Tell us about your family and kids. Just give us the whole rundown. Sure. Hi, everybody. I'm Kate Foster. I live in Brooklyn, New York with my two kids and anxious rescue dog and husband. Is he anxious too? Yeah, everybody's anxious. The dog particularly though.
00:01:37
Speaker
My kids are, I have a daughter named Ryan. She's 12 and a son named Archer and he is
Founding The Outset
00:01:44
Speaker
nine. And yeah, I'm originally from Southern California and moved across the country to go to college, upstate New York, where I met my now husband. So we have been together
00:02:02
Speaker
since our sophomore year of college. Same as me. That's the same as Whitney. Yeah. Wow. Yeah. So you kind of like in a way grow up together and then you turn around and you're like, oh my gosh, look at these weird people that we made. We're having a good time though.
00:02:24
Speaker
Yeah, so that is my home life, my work life. I've been in the beauty industry for a very long time. I had a stint in fashion. I had my own startup that was acquired by a media company. And now this is my next chapter where I co-founded the brand The Outset with Scarlett Johansson.
The Outset's Philosophy and Growth
00:02:44
Speaker
And we launched the brand about two years ago, and we have been hustling and building this
00:02:52
Speaker
radically gentle, clean skincare brand for all genders, generations, and skin types, especially the most sensitive, like us. And yeah, it's been a wild and wonderful ride, you know, giving birth kind of to this brand, but also managing my kiddos as well. Amazing. Wow. I know I have so many questions. I also didn't realize how young the outset is.
00:03:19
Speaker
It is. It's very, I mean, right now we're talking in at the end of April. So literally like two years ago, almost like exactly to the day we launched in Sephora a month before that we launched just period on our website. So it's only been two years and we've in that amount of time, I think have built a lot of buzz for, you know, having these gentle and clean,
00:03:48
Speaker
products that actually work that can be really hydrated, healthy skin. The outset means the beginning. This is the start of your healthiest, most hydrated skin. And, you know, we've since launched in Goop and Nordstrom and Heyday and QVC and now Amazon as well, you know, so it's just been a lot of fun, the positive reaction. I mean, while my co-founder is
00:04:14
Speaker
decidedly famous, Scarlett Johansson. I think people fall in love with a brand, not to look like her, but to look like the best versions of themselves. They really have been falling in love with the product and the efficacy and the story. And I think it's so great for moms because I mean, Scarlett and I are both moms and the idea of having really healthy skin that looks
00:04:41
Speaker
amazing and radiant and luscious and dewy and glowy and all the things you want, but without the fuss.
Personal Skincare Experiences and Brand Alignment
00:04:47
Speaker
Being able to get out the door in two minutes and 32 seconds was incredibly important to both of us and being able to deliver these high performance results, A, without irritation and B, without a lot of stress, either on your time or on your pocketbook was really important to us.
00:05:05
Speaker
Yeah. So I love this conversation because you're talking to two ends of the spectrum here. Okay.
Collaboration with Scarlett Johansson
00:05:14
Speaker
Whitney. Guess which one uses skinnier? Whitney. She's gorgeous. Oh, well, Whitney, you're gorgeous too. Don't even sell yourself short here.
00:05:24
Speaker
But Whitney is not really a skincare or beauty girl. She gets overwhelmed really easily with the choices and the options, which I think is a really common starting point of moms especially. And we spend so much time taking care of other people and worrying about, did my child eat a vegetable today or whatever?
00:05:49
Speaker
We just, we run out of, excuse my language, we run out of fucks to give when it comes to like ourselves sometimes. And so I think one of the reasons I think the outset is the perfect fit for our listeners and our demographic here is that it is no fuss and it truly can be.
00:06:12
Speaker
like the start, the starting point. There's so many moms who we get messages all the time of like, when I go on and on about skincare, which I am a skincare girly, they're like, I don't know where to start. I'm overwhelmed. And this is the perfect, the perfect place to start. So talk to us a little bit about like, A, how you and Scarlett met and how you kind of started this, like the idea behind it, the inspiration behind it. Talk to us a little bit about that.
00:06:38
Speaker
Sure. Scarlett and I met through mutual friends. She had actually been exploring the beauty industry for quite some time. She had been the face of luxury cosmetics brands in the past. And I think is probably the evolution of her career from being an actor to now becoming a producer, now becoming a director.
00:07:05
Speaker
She had thoughts and she had ideas about how beauty could be done better. But more importantly, it started with her pain point of having barrier disrupted skin, sensitive skin, where
00:07:21
Speaker
you know, she had access to all these amazing experts in the beauty industry and they would be like, try this product, try that product, try these products, right? And like, you know, when you, everybody's so well intentioned, seeking skincare advice from people, but sometimes it can lead you down some pretty like, you know, tough paths, particularly when you're using too many active ingredients that start to like counteract with each other and start to lead to more
00:07:51
Speaker
sensitization and more barrier disruption. And that was really the case for Scarlett, you know, she was like showing up on set and like getting into the makeup chair and already wearing concealer and foundation, you know, to kind of like cover up her acne prone barrier disrupted skin and got stuck in that cycle of constant kind of disruption
00:08:15
Speaker
And her aha moment came from like, okay, I'm just going to stop listening to all these things that people are saying like, Oh, you got to try this. You got to try that. Um, because it's not working, um, for me. And so when she just kind of stepped back and had a reset, um, and just focused on a very simple routine that was focused on cleansing, prepping, moisturizing skin every day, a really feeding and nurturing skin rather than trying to like attack it and fix it.
00:08:42
Speaker
her skin transformed and so that was kind of like the beginning of her
00:08:46
Speaker
you know, beauty philosophy that less can be more. And when you focus on hydration and just a simple routine, you know, your skin can be in balance and it can really be its healthiest and it can glow.
Starting The Outset During the Pandemic
00:08:59
Speaker
And similarly, you know, I had a beauty product recommendations platform around the same time it was acquired by a large media company and everybody is recommending products to each other. And I was using all of these and again, this is when my kids were
00:09:13
Speaker
very little. I was using all these anti-aging products because I'm like, I'm sleep deprived. I'm older. I need to, again,
00:09:25
Speaker
I now have aging skin and I need to really combat it. And I found myself just using all these like super harsh products that would like burn and sting. And I'd be like, Oh, it must be working. Oh my gosh. This is so many times. Right. And it's not, it's actually like really disrupting your skin barrier. And, um,
00:09:48
Speaker
and compromising it. And that's when irritants start to penetrate your skin barrier. That's when you get like, I had this like constant breakout along my chin that I just, I couldn't get rid of. My face like was a completely different color than my neck. It was like my, my face was like bright red and my neck is, you know, this very pale that I am, you know, naturally. And it was because I was using all of these products. And so when she and I got together and mutual friends were like, Hey, Scarlett has this idea.
00:10:17
Speaker
You know, maybe you understand startup, you understand beauty, maybe you could just point her in the right direction. And those earlier conversations about like me trying to think like maybe what's the right path for her turned into a friendship, turned into a partnership, turned into co-foundership and launching the outset. So we actually like during the pandemic, kind of in March or April of 2020,
00:10:42
Speaker
is when we started to get down to business. We both had kids at home and we were like, oh my gosh, we're now all of a sudden doing online schooling. School, yeah. What in the world is happening?
Catering to Sensitive Skin
00:10:56
Speaker
And we kind of were able to create
00:10:58
Speaker
Just a small little corner of creativity and hope and excitement reserved for ourselves as we dare to dream and start to build the outset during that kind of crazy time. Wow. I feel like I resonated so much with what you're saying. One part of all of this is so much of your body and your hormones change while you're pregnant and stuff, right? Absolutely.
00:11:24
Speaker
Something that happened in my last pregnancy, I just, I'm, you know, two months postpartum, I gave birth to my baby Evelyn in February. And during, thank you, during that pregnancy, I developed rosacea, which I had never really had before that, according to my doctors, was kind of like hormonal and brought on and it hasn't gone away since. And they told me it may never go away.
00:11:52
Speaker
But since then, I've really realized that I was just doing too much. Like I said, I'm a skincare girlie, a beauty girlie. I follow all of the influencers and blogs of what I should be using and I try new things all the time. But in the past two months since I gave birth, I've really just tried to focus on simple products, AKA the health set.
00:12:18
Speaker
And my skin has never looked better. I've posted it on our Instagram stories many times. And I think as moms, we just have to focus on the simple routines that are going to work for us. Like I said, so much of your skin changes with hormones. I'm curious if you know the statistic of this. How many people have sensitive skin? Is there a statistic around that?
00:12:48
Speaker
So the number that we really hang our hat on is 70%. 70% of people have sensitive skin. And so one of the lines that we have in a lot of our marketing is a picture of Scarlett and I, and it's like seven out of 10 people have sensitive skin. We're two of them. And that's really where we bonded over that performance gap for sensitive skin-based products.
00:13:18
Speaker
wanting something that was going to deliver results but could still be efficacious yet gentle enough for sensitive skin and deliver it in clean and mindfully designed ways was really kind of the focus and the opportunity. And yes, sensitization is actually on the rise, and it's because of environmental factors. It's because of the levels of active ingredients in products, genetics,
00:13:48
Speaker
hormones, all of those things absolutely do play a role and we felt that there was an opportunity for this clean reset, a fresh start with the outset. I'm excited because I like the idea of being intentional versus reactive, like you said, and using an aging product or, oh, I'm pimply this week, I'm going to use this. So starting with this routine, I mean,
00:14:14
Speaker
It's just to create a clean palette. Talk to me like I'm four. Yeah. Okay. This is me. We are getting you a new skincare routine. Cleanse, prep, moisturize. That's the foundation. It's three steps. That's really all you need to do. Now we also do have a clean mineral SPF that's launching next month. Um, so that also should be part of the routine, but, um,
00:14:44
Speaker
When you think about kind of like the three steps that I grew up with, you know, when I first started and now this is wild because my daughter is 12 and now she's beginning with like really starting to build a skincare routine because she's now starting to experience hormonal breakouts and things like that. But I remember kind of roughly being her age, maybe 13 and starting on like a three step
00:15:10
Speaker
that my mom introduced me to. I know exactly what you're talking about. Right? I went to Nordstrom, and this was a very clinically proven, simple brand. And when you think about that three step of her youth, it was a stripping cleanser, a drying toner, and then a moisturizer. And so it was like strip, strip, hydrate.
00:15:39
Speaker
And so we felt like there was this opportunity to hydrate, hydrate, hydrate. So having a touch of hydration inside every step is going to make your skin, you know, more balanced. It's going to have your products perform better, right? Because instead of like taking you in on this like wild ride of like pH all over the place, we're mimicking your skin's pH so that it can kind of
00:16:05
Speaker
reduce the stress and just really focus on hydration. We have a botanical alternative to hyaluronic acid that's inside every product at the outset. So whether you're using our cleanser or a night cream, there's always this tetra-hydration. And it's sourced from the seeds of a cassia flower. So it is clean, vegan, botanical, but it outperforms hyaluronic acid in 24-hour moisturization and in
00:16:33
Speaker
it is clinically proven to support the skin barrier function,
Balancing Motherhood and Entrepreneurship
00:16:36
Speaker
right? So, and it does it without this like sticky or tacky after feel. If you've ever used hyaluronic acid, which you know is like hyaluronic acid is that like gold standard of hydration in most beauty products these days, but ours is this better botanical alternative because in addition to the increased moisture content,
00:16:55
Speaker
Um, it does it without that like sticky or tacky after feel that you can get from hyaluronic acid. So you don't feel like product on your skin. You actually just feel skin. You feel like healthy, juicy, hydrated skin. So it's just cleanse prep is the prep serum. Um, and that again, instead of like a toner that dries or strips, you're, you know, doing four things. So it's.
00:17:20
Speaker
It's firming, it's plumping, it's hydrating, and it's brightening all without irritation. So you don't need like 17 serums, you just need one. And then this moisturizer. And then we have this amazing SPF coming out as well. So like keeping it simple, keeping it consistent, figuring consistency over complication, I think is really the best kind of routine that a busy mom can get into.
00:17:47
Speaker
Yeah. Less than 20 minutes then and I'm sold. As soon as you said not sticky, I was like, Oh, you're speaking Whitney's language. Cause I, I remember I've known, I've known Whitney since we were freshmen in college and I would try to get her to use a moisturizer. And her one thing was like, I hate how it feels on my face. It's sticky or it's slimy. Yeah. You're not going to feel that way with this. I have.
00:18:14
Speaker
kind of oily skin and I'm, I don't know. I just, anything that's like too much, it feels thick. Yeah. We'll try our moisturizer. It's very lightweight, non-comedogenic, so isn't going to clog your pores and has 24 hour clinically proven hydration inside. So
00:18:36
Speaker
I think you'll love it. I'm excited. I think you will too. So talk to us a little bit about managing like mom life on top of starting this brand. I mean, just being in the pandemic when you were starting this is a whole different conversation, but managing now the day to day, like being a mom, being a founder, all of that, like how do you do it?
00:19:01
Speaker
I don't know. You told me. No, it's yeah, it's tough. But I would say though, now that my kids are 12 and nine, like I think right now I have the sweet spot of like, they are people always say like bigger kids, bigger problems. And I kind of have like medium everything like they are. They're not too anymore. When you have babies like you do like
00:19:31
Speaker
It's so full contact all the time. I just remember feeling like once my kids started to walk and everybody was like, oh, that's so exciting. And I was like, no, it's terrifying because now they're trying to hurl themselves off couches and downstairs and things like that. It is such, I think when you're in that moment,
00:19:53
Speaker
Um, it just is so all consuming. Um, so I think I do have an appreciation that I've kind of like come out the other side a little bit. Um, but I do remember, you know, juggling all of the things all of the time and you have to have help. You have to have like, you know, a partner or family member or a great caregiver who can, who can help give you that support.
00:20:18
Speaker
because I don't know how any woman would be able to...
00:20:24
Speaker
bear all of that alone. It's just, and I know people do, and that's just like, wow. So, you know, for me, I think that I fully recognize that I am also maybe like a very good sweet spot to be able to manage also the season that my career is in. You know, like I definitely, like I lamented the
00:20:54
Speaker
the exit of their baby years. Because when you have little kids and you're a young mom, you're young and you're cute and they're cute and they're little and all this stuff. And I was like, oh, I'm not a young mom anymore. But the kids just get better and better. And I think that's the best part about it.
00:21:20
Speaker
they'd start turning into real people that you can have a conversation with that tell you what their preferences and likes and dislikes and hopes and dreams. And you start to see their personality and their sense of humor and what motivates them. And it's just so fun. I no longer lament that not having little babies anymore because what they've grown into is just pretty rad.
00:21:50
Speaker
I know sometimes it feels like when they're, we both have two, but we had two under two there for a second. And sometimes it feels like there's not going to be an end to that. I feel like I'm always going to be busy and taking care of them. So to hear that there is another side, it kind of makes me sad and excited at the same time. And it happens. I mean, I just remember again, like it feels like such a cliche, but, um,
00:22:20
Speaker
when I had my wee ones, you know, sitting on my lap and stuff and people would be like, enjoy it. It goes back and forth. And it saves you all the time to the point where it becomes annoying. And you're like, yeah, yeah, okay, I got it. And it's true. It's true. Like, it was a hot second ago that, you know, they were like too little to even be in pre-K, you know?
00:22:46
Speaker
And now they're walking themselves to school. That's so New York of them. I know. It is such a good reminder that there's just seasons of everything. My husband and I had a moment recently where we were at our little club pool.
00:23:07
Speaker
And it was like happy hour time, kind of, or I guess like early happy. It was like four or five o'clock or something. And then we're all, you know, we're just so in the thick of it. We have a two year old and a two month old and we get to this pool and there are all these parents who show up with like, they're like seven to 10 year olds and they're all in the pool. They don't even have to look at them, you know, and they're all just enjoying drinks and talking.
00:23:33
Speaker
And my husband and I, I'm here holding this baby and he's, you know, trying to make sure my toddler doesn't drown in the pool. And we just had a moment of being like, one day, one day we're going to be those people and we won't be here.
00:23:50
Speaker
Yeah, sometimes it's just a nice reminder that this is a season we should enjoy the season we're in and we're going to get to this next season and there's going to be beautiful things about that too, but we got to look for the beauty in everything. I'll give you another thing to look forward to is sleeping in on a Saturday. What? Right?
00:24:15
Speaker
Yes. I mean, that's like talking dirty to me, honestly. It's coming. It's coming. Yeah, someday soon, you will have children who will just walk downstairs and watch TV or whatever. And you can stay in bed if you want to, because they're not like they don't require you to feed them, change them, like all like
00:24:41
Speaker
Imagine that. It's coming. It's a dream, honestly. Well, I'm curious. So I have two girls. I am a girl mom. Whitney also has a little girl. And of course, ours are little right now. But from someone who has worked in the beauty industry for so long and is still like now you are a beauty founder, I'm curious about
00:25:08
Speaker
how you speak about taking care of yourself or speak about beauty to your daughter. I feel like that's something that is so top of mind to me as a mom of girls. I would love to just speak about that a little bit. That's really a fascinating question. I mean, first, particularly because I have a 12-year-old,
00:25:32
Speaker
you know, who is, I mean, she's taller than me. She's five, eight at 12. Oh my gosh. Yeah. So her development, you know, came on faster than some of her peers. And so like her best friend is like the smallest girl in the grade and she's like the tallest girl in the grade. So, um, I think, you know, first and foremost, I think beauty starts with confidence. Um, and,
00:26:01
Speaker
I think I try to be very conscious of not talking about my body, her body.
Impact of Social Media on Skincare Trends
00:26:10
Speaker
We try not to go into that space. No offense to my mom at all. I adore and love my mom.
00:26:21
Speaker
but kind of came from a different era. And even if I haven't seen her in a while and she's like, oh, you look thin or you look at them, just like, please don't. I know. It's like such a compliment for them to give, you know? Please just don't because
00:26:40
Speaker
Because then now I'm thinking last time you saw me I wasn't thin or that you thought I looked chunky or whatever, you know So like I just try to not go there and I think this idea of of confidence and having trust in yourself, but I think like honestly talking about beauty as a connection to to self-care beauty as a connection to health and
00:27:09
Speaker
I think is really the best possible way that we can do it is particularly if my daughter is dealing with breakouts or some kind of congestion, we're able to talk about it in more factual ways of
00:27:32
Speaker
Do you notice you have a little bit of a breakout here along your chin? That's from playing the flute. Yeah. Totally. And so I was like, you've been practicing the flute a lot and your chin is getting disrupted here. This is what I would suggest. Maybe bring this cream with you before you play. There's no shame in this. It's not like you have breakouts. Your skin is bad. No.
00:28:01
Speaker
Our skin is an organ that's reacting to stimulus around us, whether it's irritation or not having a consistent routine and things like that. So I'm really in the thick of it right now. But she's exploring. She's learning. It's so fun to help to be a resource for her along the way.
00:28:31
Speaker
Yeah, I don't know. Listen, I probably also don't do it perfectly. Maybe some people are like, oh, why would you even bring it up? Why would you bring it up every day? That's the core of the show. We're just trying our best, OK? Yeah. The core value of the show is A, there's no right way to do it, and B, we're all doing our best. Yeah. That is on my Instagram bio. I'm just doing my best. Yeah, exactly. Trying out here.
00:29:00
Speaker
I feel like girls, your daughter's age, they're all obsessed with skincare. That was just not the case when we were younger. Is it just the accessibility of it all? It's TikTok, first and foremost. I think there's so many trends in thinking about coming out of the pandemic where everybody was doing self-care, but also perhaps doing too much self-care and causing disruption and so forth.
00:29:29
Speaker
That's where really kind of I think the part of the reason why the the outset hasn't been embraced so much is because it is kind of showing an option on the other side of this spectrum as the pendulum kind of is swinging back away from those 10 step routines that like, yes, you can do more with less and you can be gentle on your skin and still achieve amazing results. You know, but there's there's TikTok and kind of like just this
00:29:59
Speaker
trends are driven in a very different way right now, where it is so kind of like extreme and comes on real hard and real fast. If you think about like TikTok trends, for example, of like everybody's doing this one thing and then they kind of stop doing it, you know? So I think that's where we are with skincare. It's like this rabid,
00:30:25
Speaker
kind of fandom that allows you to kind of be part of this shared experience. And it's fun and it's exciting, but also there is also the downside of if you do too much, then you're going to strip your precious liquid barrier and create the outcome that you don't
00:30:49
Speaker
which is gonna be breakouts and sensitization. So balance is important. That's something I've thought about when I see these 10-year-olds on TikTok, they're like, this is my morning skin routine. And they're going through these 12 products they're using. I'm like, your skin is so fresh and baby new at 10 years old. I wonder if we're gonna see some sort of
00:31:18
Speaker
true reaction in, in their skin from that. If these kids are starting these like crazy active ingredient skincare routines at 10 years old. They're going to look amazing at 40. I figured it out. Just like, just like Kate said, your skin is an Oregon and there is definitely a part of that, that like it can regulate itself a little bit until it's like disrupted. So.
00:31:48
Speaker
That's the thing is you can take any healthy habit to a place where it becomes unhealthy, right? It's like about exercise is great within a specific pan with or within moderation.
00:32:10
Speaker
skincare, you know, is really no different. If you overdo it, then you can create outcomes that you don't want, which is the barrier disruption. And kind of like this stress that will manifest actually literally on your face, you'll be able to see it. So, you know, I think
00:32:36
Speaker
The most important thing I think for kids who are like tweens is just to start to learn the routine, right? It's like the same way you guys are like starting to teach your kids.
00:32:47
Speaker
soon, not the two month old, but you start to teach them this nightly routine of this is now we brush our teeth, right? It's the same thing with skincare. It's like now I'm going to wash my face and put on a moisturizer, right? But when they really need it is when they start to have those hormonal imbalances where it's even more important
00:33:12
Speaker
and then to have products that are kind of tailored to where they are in the
Favorite Products and Mother's Day Plans
00:33:17
Speaker
phase. But if you're using products that are tailored to a problem that you don't have, then there's essentially that misalignment that can create disruption. So since we have a lot of moms on here that are pregnant or maybe postpartum, what are probably some of the products that you would recommend most to use?
00:33:39
Speaker
Well, so Scarlett was pregnant while we developed the line. When we launched the line, she was nursing. Oh, I didn't know that. Yeah. Yeah. Her little boy. And so we know that, I mean, these ingredients, also I'm somebody who did IVF, like having no endocrine disruptors inside the brand, like inside the products. All of that was very important to us.
00:34:09
Speaker
of being able to firmly stand behind these and be like, we did the research and we believe that these products are ones that we would advocate to our friends and family to use. However, if you are pregnant, you should always check with your doctor. You know, that's the thing. Like, I am not a medical practitioner. And even if you go into Sephora and you ask a beauty associate, they are trained to say, you should always check with your doctor.
00:34:37
Speaker
But so things like vitamin A through retinol and all of that are products that you wouldn't be using. But our night cream, for example, has a botanical alternative to retinol, bacuchiol, which is something that is more gentle. It is not vitamin A derived. And so we
00:35:01
Speaker
try to find these botanical alternatives that are going to be sensitive skin friendly all throughout the line. But it's really, you know, we only have, we're nine products about to launch our 10th, you know, and it's really just like an easy consistent routine. Cleanse prep moisturize every day, night cream at night. We have night cream, if that's what you're into, we have a really gentle micro polish and then have fun things like this barrier bomb, which is, you know,
00:35:30
Speaker
It's so good. It's just a lip, hand, dry patches, anywhere. So this actually is the thing that my daughter needed to put on her chin before she placed flute to make sure that it doesn't scratch her skin.
00:35:46
Speaker
I've literally used that cream on like, it's like such a niche thing. But, um, you know, I have a two month old who is a chunky girl and she has all this like redness in between her like little baby rolls. And I'm not kidding. I've used that cream just like inside of her rolls.
00:36:04
Speaker
Yeah. I betcha those rolls are delicious. She is very yummy, I have to say. I mean, I made her from scratch, but she's delicious. No. Okay, which kind of brings me to my next question. What's your favorite product if you had to choose? I mean, our prep serum is just
00:36:31
Speaker
everything. This is the prep serum. It's a firming vegan collagen prep serum. It is a four in one serum that firms, hydrates, plumps, brightens all without irritation. And it is that second step. So after you cleanse, you put on the serum and then you do your moisturizer. And it's will, I mean, it's the thing that my skin has transformed because of, you know, it's, um, my skin creates it. Like it just doesn't,
00:37:01
Speaker
perform the same if I don't use the product. And it's going to give you that kind of like lit from within luminosity and radiance that isn't like sparkle. You know what I mean? It's not like surface, like glitter or sparkle or whatever. It's like healthy, glowing skin. And it's our bestseller. It is the one that Scarlett and I are both like,
00:37:27
Speaker
How do we do this? We're so proud of it. And I've heard from big companies, like this guy who was interviewing, he wanted to come and work with us because he liked what we were doing. And he was like, we knocked off your PrEP serum because it's so good. And I'm like, oh, that's heartbreaking. Yeah. And you're like, thank you. Don't.
00:37:52
Speaker
I'm like, oh, that's nice. You guys did $500 million last year. I'm flattered. Yeah. Yeah, thanks. But it's still, and I was like that product and I tried it and it's nowhere near as good. So it's one that's definitely a fan favorite for good reason. Is that your favorite, Candace?
00:38:16
Speaker
Yeah, I mean, well, I'm also very, I love the night moisturizer with niacinamide because I was told by my doctor that niacinamide is specific to rosacea and redness. And I have seen a huge improvement in my skin since using that niacinamide nighttime cream. But honestly, I love everything. The cleanser is so good.
00:38:43
Speaker
It's one of the only cleansers I've ever used that after you use it, you don't have that tight, dry feeling. You don't have to use a cleanser. You're like, ah, I have to put something on. You don't feel that way after. It's so good. And I also love I'm a big mask, self-care girl. So I love the blue clay mask. So good. This blue clay mask, it's just won its fourth award.
00:39:12
Speaker
And that's also very validating because when we first launched, everybody was like, oh, the world doesn't need another celebrity beauty brand. And I'm like, well, I'm not a celebrity. We did this together. I'm not a celebrity. And it was kind of early skepticism. And then we started winning award after award after award. And people love that product. That is also a great, I would say, Mother's Day product.
00:39:39
Speaker
I do that with my daughter. She and I will put on the blue plate mask and then we'll watch Gilmore Girls or watch something on Netflix and have a little spa day at home is so nice. And again, it's something that I know is appropriate also for her to use because it's not going to sting, it's not going
Productivity and Challenges in Business
00:40:04
Speaker
to burn. There's just a touch of salicylic acid, tiniest amount that
00:40:08
Speaker
does the job without drying skin and ingredients to soothe. And there's Niacinamide in that one as well for brightening. So it's a great product. Yeah, I love that one. Well, we typically wrap this up by doing some fun, more lighthearted questions. I know Whitney had one she wanted to ask. Yeah, since this episode's coming out for Mother's Day, I'd say what would be your ideal Mother's Day?
00:40:38
Speaker
Oh, I could deal Mother's Day. My husband's very sweet. He manages to always make a brunch reservation. We go to the same little tiny restaurant in the West Village in New York, and we have brunch together. And then maybe I might... That sounds nice. Yeah. Right? I know. So that's the other thing.
00:41:07
Speaker
Again, going to a restaurant where you guys are, it seems terrifying. It's a hit or miss right now. I want team, it's not fun right now. Yeah, growing food. I have to make sure she's not going to tip over a glass. It's not fun. I took my son to a brewery and he was throwing gravel at other children. I was like, I'm ready to leave. I can't be here anymore. The thing is, if you go with the other
00:41:35
Speaker
families, like also who have like kids. Yeah. You know, then it, then you're just, you all. Let's commiserate together. Yeah. And then like, then, you know, you don't feel so like alone in a group of disruption rather than like the one family. No. Yeah. Um, yeah. I mean, oh man, like going to a restaurant with kids back then too was like,
00:42:05
Speaker
you know, like we would give them the phone, you know, for a period of time. And now, I mean, again, like then you have this period of time where you're like, it's a survival instinct. Like you have to let them have the phone or the iPad. And now, and then like you wean them off of it at the time that is appropriate. And now, I mean, my kids would never ask for a phone or an iPad. That's great.
00:42:29
Speaker
But like, there was for sure, like a couple year period where if we wanted to be fed, not at home, that it was like... Yeah, it's like, I just need to finish my meal. So if that means you have to watch an episode of Bluey, that's what we got to do. Yeah, for real. That's the way it's going to be. But now going to a restaurant is quite nice.
00:42:55
Speaker
Um, I would love to be able to get a facial or a massage. Um, and yeah, I mean, that just sounds like a dream day to me, honestly. Now, usually I think now my kids are doing sports and stuff. So like yesterday I was in the park, you know, watching baseball for
00:43:19
Speaker
however many hours. And I think this Mother's Day, we actually do have softball and baseball games. So that'll be fun, though, because there'll be other moms there. Maybe somebody will be innovative and pack some mimosas or something. Yeah, I'm that mom. That's me. Oh my gosh. I like seeing when other people have all the gear and stuff that
00:43:49
Speaker
the softball games and stuff like that. Like I just like back in the day, you'd see like some great shoes and you'd be like, Oh, I like those shoes. Tell me about them. And now you're like, tell me about that folding chair and cooler and chair that swivels. Um, yeah, I want that. Like a contraption that keeps your drinks cold. You're like, Oh, where'd you get that cup? Yeah. Yeah.
00:44:15
Speaker
Oh my gosh. Okay. My question for you is how has becoming a mom or being a mom made you better in business or a better entrepreneur? I mean, I think it like absolutely has. I'm not sure I'll be able to enumerate all of the ways, but I do think that there's a prioritization kind of gene that kind of takes over.
00:44:45
Speaker
get a lot of stuff done in a day. I'll be honest, I get a lot of things done. And I feel like so many other working moms that I've come across and friends of mine are very productive. So I think there's
00:45:02
Speaker
organization, productivity, like you just kind of like you got to move. So there isn't too much time to debate or hem and haw about the small things and tackling the bigger things first.
Future Plans for The Outset
00:45:16
Speaker
I think, you know, maybe even like being direct in communication. And I stand for less BS, I think maybe than I did like in my
00:45:30
Speaker
younger part of my career, but I think that I'm not sure if the correlation or connection to that is actually motherhood or if it's just maturity and experience and then just kind of being like, wait, I've seen this before. I know how this story plays out and this is how I'm going to course correct.
00:45:52
Speaker
Um, I think all of it, I mean, I think it's like all of it is a learning experience, isn't it? Um, you know, so you're bringing all of these different sources of, of information and experience into what you're doing every single day. And some of it's, um, you know, learned on the job and some of it's learned at home.
00:46:12
Speaker
What does the future of the outset look like? What's in the works? Like what's big picture? Talk to me about the future. Yeah. I mean, we're so excited about what we've built and where we're going. Um, I think what's unique about the brand is also like Scarlett is very famous obviously, but she doesn't have social media. And this was a very, you know, much,
00:46:40
Speaker
topic of conversation with us in our early days of building the brand. Because she was just like, it's just not good for my mental health. I think a lot of people use it very wisely and professionally. And it's just the amount of energy that's directed at her. And I've seen it now being partners with her. It is somewhat overwhelming.
00:47:09
Speaker
She said, I really want to do this, and I want to do this authentically, but I don't want to open my own social media account and have to deal with all the things that come along with that. We knew that it was going to take more effort for us to build the brand, of not showing up on day one and having millions of followers. And so in many ways, it's been this
00:47:40
Speaker
I mean, it's truly this journey of building the brand person by person, customer by customer, you know, there is no kind of shortcut really. And I think that we're at this moment now where I think two years in where people are like, Oh, yeah, like, I've heard of it. Or I've been interested in trying it, or
00:48:05
Speaker
I've been using it for months and I'm telling everybody about it, about how amazing it is. And so creating a brand that is not about us, but about the community and about the customers that we serve, it's just everything to us. And so just being able to expand and be able to share what we're doing and our philosophy at the outset,
00:48:33
Speaker
is what we're gonna continue pushing on. And then we do have an exciting new launch, which is our new SPF. It is a clean and mineral, 100% mineral SPF that works for all skin tones. It's sensitive skin friendly. It doesn't dry you out or leave that like chalky, kind of cakey feeling. So all the things that like we really are frustrated about having to apply
00:49:03
Speaker
skincare on the daily, or sorry, suncare SPF on the daily is, we've really tried to, you know, remove some of those barriers and make it a joy to apply SPF because when you think about it, we saw this statistic that only 29% of people are using SPF every day. But actually,
00:49:27
Speaker
80% of our aging comes from sun exposure. So there's some things a little off in that ratio. And so our thought was, how can we make it easier for people to have a clean performance-based SPF that they want to apply every day? So we really feel like we nailed it. So we have a lot of fun promotions. We're doing a pop-up shop in LA next month to celebrate it.
00:49:57
Speaker
Um, have a couple other exciting new launches in the works and just trying to continue to ride the wave.
Conclusion and Promotions
00:50:04
Speaker
Yeah. And, and, you know, nurture our, our little baby from. You have a toddler too. Yeah. Like you said, two years is young. I mean, it's only just going to get bigger and better. So, well, you're, you're speaking my language about the SPF. I live in Florida, so I am in the sun.
00:50:26
Speaker
all day, every day, pretty much. And I do wear sunscreen every day, but I have found a lot of shortcomings with lots of SPF. So I'm super excited to try that when it comes out. I can't wait. I'm so glad. Can't wait to share it with you.
00:50:44
Speaker
Well, thank you so much for joining us. This has been so fun. I think this episode is gonna speak for itself, but if you haven't tried the outset, now is the time. We are gonna be doing a giveaway for one of the outsets Mother's Day bundles. So be on the lookout on our Instagram for how to enter. It will be live the day this episode is live, which I believe is May 7th.
00:51:12
Speaker
And then also starting May 12th, the outset is providing our listeners with a discount code. So you will get 15% off if you use the code MGC15. And all of that will be linked in the show notes of this episode. And we'll also be talking all about it on our Instagram. I probably will also just do a my skincare routine video for Instagram using the outset product.
00:51:43
Speaker
For those, if you're a visual person and really want to see it in action, you can check it out. I'll post that when this goes live also. So Kate, thank you so much for joining us. Thank you so much, Candace and Whitney. This was a lot of fun. I feel like I could have talked about mom stuff all day long. It is your favorite topic. You can tell.
00:52:11
Speaker
A lot of fun. Um, and congratulations on the podcast and on your little people. Um, yeah, thank you. All right. We'll talk to you guys soon. Thank you so much for being a part of our mom group chat. New episodes drop every Tuesday and don't forget the group chat is blowing up on our Instagram page. So make sure you're following along over there. All right. Got to go. My toddler just put something in her mouth.