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Healing Through Podcasting: Do's, Don'ts and Life
12 Plays1 month ago
Have you just started or thinking about starting up your podcast?
Awardwinning podcaster and now podcast producer and foundner of Crakers In Soup, Bethany Hawkins takes us into a deep dive of what it takes to have a successful, powerful, and long-lasting podcast. We get to explore
- do's and don'ts of creating a podcast
- sponsorship
- why tell your story?
- what is pod-fade?
- How podcasting success can sabotage you
- micro-racism and micro-aggressions in the place
- making that cash while you build your podcast
and more! Definitely one of the funnest episodes I've recorded!
Let's dive in.
Don't forget to share with that sista who needs this good laugh and motivation today!
Here's Bethany's juicy offer: https://crackersinsoup.com/product/100-reasons-to-create-a-podcast/
Contact Bethany at : crackersinsoup.com
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To find out more about the next cohort of the epic Goddess Collective click here.
Find me on Youtube:
https://www.youtube.com/channel/UCz0to_JubLqzQS1OuZdbnuQ
For more juiciness drop by my Website: https://www.latoyazavala.com
To get your copy of my explosive, raw, and down to your every day life play book on stopping the self-sabotage, get it here: https://payhip.com/b/HngNU
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Transcript
What is pod fade and why does it happen?
00:00:00
Speaker
I find that that is where a lot of pod fade.
00:00:07
Speaker
happens and what pod fade is in the industry is when a person decides to create a podcast, they create four episodes and then you never hear from them again. Yes. I have seen that. I'm like, where'd you go? Like crickets. Crickets gone. Like do I enjoy calling the police? Do I have them do a wellbeing check on you? Like what happened to you? Where'd you go? Right.
00:00:32
Speaker
Welcome to Freed and Powered Up.
Empowering female leaders with 'Freed and Powered Up'
00:00:35
Speaker
Here is where conscious female leaders who are taking their exit from the overly dominant male patriarchal energy, however you experienced it, can really start to break free from the energy that keeps us back from being who we came here to be and leaving the legacy we came here to leave.
00:00:51
Speaker
the fear, the triggers, the self-sabotage, and limiting behaviors and beliefs without all of it. Every episode, I'm going to connect you to your inner power and awaken the divine feminine within you. I'm your host and your sister, Latoya Zavala. Let's go.
00:01:18
Speaker
Hello, hello, everyone. Hello, Phoenix's and hello, goddesses and all those who are enjoying the juiciness of this podcast. I'm Latoya, your host.
Opportunities in the expanding podcast industry
00:01:27
Speaker
And today I am in love with this episode because I know that the podcasting industry is blowing up and everyone is having
00:01:38
Speaker
a chance and an opportunity to get their magic and to get their voices and to get their expertise out there in such a fun and really comfortable way. And so my guest today is the expert in all things podcasting and I'm super excited to have her on. So we
00:01:59
Speaker
we met and we had so much in common. And she's also from Massachusetts, so big up, big up, big up, Boston Strong and all the things. And so y'all already know the magic, the energy, it's already happening. So Bethany, come on up. Welcome to Freedom Powered Up the podcast.
Bethany's role in storytelling through podcasts
00:02:20
Speaker
Hi Latoya, I'm so excited to be here and to speak to you and your listeners and this conversation is going to be dope.
00:02:27
Speaker
Yes, absolutely. Tell the people what you do. What's the magic that you bring to the world in your own words? I help people find their voice and their stories and convey it via podcasting. And
00:02:45
Speaker
When I do that, I have clients who are looking to enhance their business, clients that are looking to write a memoir, clients that are looking to just share their genius. So there's so many different avenues in which you can actually
00:03:03
Speaker
curate your story to share it. You just have to know what your end goal is going to be in this podcast. Why are you creating this podcast? What do you want to do this podcast for? And then I teach and nurture and get into the nitty gritty. And then, you know, we talk about stuff like what microphone you should have. But all of that other stuff is way too important to just leave undiscussed.
00:03:31
Speaker
Yeah, I am so glad that you went there first because I feel like we use this word and we use it a lot and we use it everywhere. Share your story.
00:03:45
Speaker
And what I'm hearing you say right now is that could mean so many different things and it could have so many different outcomes.
Why share personal stories?
00:03:53
Speaker
And I feel like even today when we're like share your story, tell your story, the power's in your story, the selling is in your story. Even marketers are like, you know, the selling is in your story. But that could mean so many different things. And so when you say, why are you sharing your story? What's the outcome that you're looking for? I feel like
00:04:13
Speaker
in the very beginning, I may have been stumped by that question, right? And I feel like people listening are like, ooh, that's a good question. So I'd like us to just kind of dive in there for a little bit. Like, what are some reasons that you hear, you know, what comes to you? What are some reasons that people share their story? I don't think people realize that they are actually sharing their story.
00:04:41
Speaker
Which is such a fun journey to explore. So I think when people get into podcasting, they are looking to share their genius.
00:04:56
Speaker
normal fallback is to just talk about tips and tricks to dot, dot, dot, to whatever suits their business or whatever they're trying to convey to their audience. Not realizing that the audience is staying for the journey of the story. And that's why I always encourage my clientele, the very first episode
00:05:20
Speaker
Jayar, why this podcast is important to you. There had to have been some sort of pinnacle break somewhere somehow that you thought creating this podcast was going to get you from A to B.
00:05:34
Speaker
So what is that story? So when people ask me, Bethany, how did you get into podcasting? I talk about my story.
Bethany's journey from corporate to podcasting
00:05:43
Speaker
And my story is I was in corporate America for 18 and a half years. I was in the criminal justice system. I truly was the only marginalized person in that office. There were women, but they were all white women. I was the only one who was doctor complex.
00:06:03
Speaker
who looked different. And the microaggressions that I received regularly made me feel crazy. I was like, is this really happening? And you can kind of share your experiences with people who aren't experiencing it. And they try to get it, they kind of don't. Right. To articulate that.
00:06:30
Speaker
You know, you just kind of like blow it over and you go back to work for another day. So when it got to the pinnacle break of, I can't do this anymore. I need you.
00:06:41
Speaker
move out of this arena. I'm ready for something different. And I spoke to my husband, and I said to him, look, I want to create this business. I want it to be in podcasting. And he had no idea what I was talking about. And he was like, go ahead, I support you. And also, we are in two income families, so you need to have some clients. We need some more money.
00:07:03
Speaker
Because that's reality. Because that's our story. Our story right now is, you know, we don't have any rich relatives to just hold on, send us foldable dollar bills, but we need our mortgage paid. We're it. Don't even know what you want to do and what you need to do, but make sure the cash still comes in. Exactly. Exactly. He's like, you know, we're too old to be street pharmacists. So
The significance of the 'head nod' among marginalized groups
00:07:27
Speaker
that's like not in our journey.
00:07:30
Speaker
So what you're going to do is you're going to be paying taxes to Uncle Sam so that we can make our life happy and make this happen. So that's part of my story. And when I initially told my experiences, I was just telling it from my point of view, like, look, this is my reality. This is what happened. This is how I got into podcasting. But so many people then came to me and said,
00:07:59
Speaker
I understand what it's like to be the only. I understand to have people meet you in person after they talk to you on the phone and look at you and be like, oh, you're so-and-so? Right. Yes. And you don't even really have to articulate that feeling. It's like goosebumps. It's a visceral feeling of just sisterhood. It's just like the head nod of, mm-hmm.
00:08:26
Speaker
I was just going to say that my son, who is a teenager who's just he's like, you know, fully coming into his culture and what it means to be brown or black and what it means to be a teenage male, brown or black person and what it means to be the only right, because we've lived in so many spaces where he is. And he we talked about that.
00:08:49
Speaker
The head nod, like, doesn't need to be defined, doesn't need to have a title. It's just, you see each other and the head nod. It's like, it's like lifetimes of experiences, not only from ourselves, but from our ancestors in one physical gesture. Yes. Yes. And it's so interesting because I was only on the fact that I am
00:09:17
Speaker
like a light-skinned black woman, where I have had different experiences because I could potentially be white passing, don't know what I am. So they a little bit tread a little bit on water because they're not quite sure how they can be racist. Right. That's the term micro. Yes. I just want to say, Bethany, I so appreciate
00:09:46
Speaker
that you use that word because it is that word I think that allows so much to slip by. Yes. And allows us to question ourselves constantly. Yes. Is this Emma? Is it real?
00:10:08
Speaker
Is she? Right, there's so many, there's so much questioning that happens that really, I appreciate you're just down to earth. This was like, that made me feel like I was crazy because that is in fact what it can and does do for a lot of people. And so there's not even like real, because you're in such a state of questioning
00:10:37
Speaker
You don't even, you're not even fully aware of what your story is of the fact. Yes. Your response time is significantly delayed because you are, you're in your head. And I think it's interesting because in the South there is very overt racism. And in the North, as you know, in Massachusetts, where we grew up, it is a different height of racism. Yep.
00:11:08
Speaker
where it's speculatory? Yes. Yes. But it's not overt. It's not really out there out there. Yes.
00:11:24
Speaker
Again, you start questioning, is this happening? Did I really? Because when it's overt, you can deal with it. Exactly. You know what to do. Exactly. You know what it is. You know what to do. You know how you feel. You know how you feel. How you feel comes like this. Yes. You can share the story of what happened, and then everybody is like, that was racist. Exactly. Right. The validation is... Is instantaneous. Right.
00:11:56
Speaker
So it is so funny how I ended up wanting to share my story is when I was in that cubicle in that office. And again, boss that I had, she was amazing. She was a female district attorney. She was great. And it wasn't from her. It was from other people in the office. And I knew that if I had
00:12:19
Speaker
express myself in the hierarchy of the office. I was like the third highest person. So I just wanted to do my job. I didn't want to be the race leader. I didn't want to be the champion of the black woman in the office, telling everybody that they had to go to a race conference. Look, I didn't have the time nor the energy for that. I was very busy in that office. I had a lot of tasks. I had a lot of things to do.
00:12:46
Speaker
So I don't want it to be, oh, you know, my boss didn't do what I needed her to do. I never really brought it to her. And I think that that is another story of Black women that we'll just...
00:12:56
Speaker
Golder struggle and we'll get up every day and we'll do it again for the betterment of not only the office but our family. We don't want to make waves. The majority of us. Like it's exhausting. You have to stand on a platform constantly. It's tiring. Like we we don't want to do it.
00:13:17
Speaker
And it feels like it's taking away from what you're actually there to do, whatever that is, accounting, like whatever it is, it takes away from, and it feels like anyway that it takes away from your actual expertise, right? Because now it puts the light on this other thing. So it's draining in that way too. And I feel like it's a real mind warp because I don't want you to say anything. And now you don't want to spend that energy and time and effort and you don't want to be that one, right?
00:13:47
Speaker
You don't want to be the one, quote unquote, throwing the race card or whatever have you. So it's it's such a mind warping place that a lot of people don't have to deal with. Yes, yes. And how I knew I wanted to get into podcasting was one of my coworkers and friends introduced me to
00:14:09
Speaker
Lavobartan reads when I was in that office. And if you don't know, Lavobartan is like, I am convinced that he is my uncle. He just owes me like 46 birthday dinners. I love him since reading Rainbow. Like I grew up with Lavobartan and for him to like read me a story still, I was like, oh my God, what?
00:14:29
Speaker
So she introduced me to that podcast, and then I binged that
Finding inspiration in others' stories
00:14:34
Speaker
entire season, and then as podcasts do, they go into a next one. And the next one was a woman that sounded like me, that looked like me, talking about her entrepreneurship experience. And that's when I decided, not only do I want to create a business, but I want to create a business where I help women.
00:14:54
Speaker
who look like me, who've had the same experiences, hear other women talk about these experiences and how they navigated through them. So from hearing their stories, it helped me to find my stories. And I think it's just a beautiful domino effect in podcasting, especially now because the barrier of entry is so low to create a podcast that now is the time, now is the hour before it starts getting gate capped.
00:15:23
Speaker
for people of all races, of all creeds, of all religions to get not only in front of the mic but behind the mic and tell our stories. Absolutely. I 100% agree. I feel like our stories have been hidden away, suppressed,
00:15:50
Speaker
kept safe, I want to say, for so long. And now is the time because the story gets to unlock other people's story and we get to raise as the collective. And so now
00:16:06
Speaker
I agree. That was the time. And I'm wondering if, as you have been working with people and helping them get their podcasts up and telling their stories. And like you said, there's, there's reason, right? There's purpose behind the story. But have you run into some, hmm, it's a different way or
00:16:28
Speaker
Sure. This is the best way to be telling the story. You know, maybe some things that women are missing or, you know, some things that women, they get into the story and you're like, and they're like, oops, we, we hit something that maybe needs some more working out before we even get onto the podcast. I wonder if you would talk to a little bit about that experience.
00:16:53
Speaker
I think that it is very important, especially if you're going to have a potential guest on, that you may not know very well, to have a coffee and chat conversation, simply like we did. Absolutely.
The importance of pre-interviews in podcasting
00:17:10
Speaker
It is so vital, because you have to know if your energies are matching. And it doesn't have to be like, I'm an excitable solitoid, you have to be excitable too.
00:17:24
Speaker
That doesn't mean energies are matching. It just has to mean that you share the same values, that you share the same respectability. And I think that by the time you hit record to have the conversation, there should have been talks about what
00:17:52
Speaker
may not be the best avenue to go down in the span of that conversation for the podcast interview. So I truly haven't had clients that have had that experience because when I speak to my clients, I curtail their podcasting journey to them. Okay. So we already know what they're comfortable sharing. We know what they're not comfortable sharing.
00:18:21
Speaker
I teach my clients that when they are the host, if they have a guest on that they can see is having a reaction that is contrary to how they want to show up, we can stop that interview. That interview does not need to continue. We can reschedule at another time. It is not dire. We're not out here performing heart surgery.
00:18:50
Speaker
We're changing lives, but in a different way. There's nothing imminent that needs to go out at the expense of somebody's mental health. Absolutely. Oh, I love that you said that. And you just made it super play, right? At the expense of someone's mental health, including their own.
00:19:11
Speaker
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00:19:40
Speaker
and where your major energies are aligning with your wealth consciousness. Yes, more money. And maybe most importantly, how to integrate it all into your life so that we stop spinning in circles trying to figure all this shit out in a world that hopes that we don't.
00:19:55
Speaker
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00:20:11
Speaker
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00:20:31
Speaker
And I feel like, you know, I talked about this with a book writing coach and she was mentioning the same thing that sometimes, you know, a client is like, you know what, I want to run a book, I want to get my story out there, let's go in, let's dive in.
Challenges in podcasting: Pod fade and imposter syndrome
00:20:48
Speaker
And they start to tell their story and they didn't realize they themselves were not healed in certain places. I find that that is,
00:21:00
Speaker
where a lot of pod fade happens. And what pod fade is in the industry is when a person decides to create a podcast, they create four episodes, and then you never hear from them again. Yes. I have seen that. I'm like, where'd you go? Like crickets. Crickets. Do I enjoy calling the police? Do I have them do a well-being check on you? Like, what happened to you? Where'd you go? Right.
00:21:29
Speaker
And I think that that is because they didn't nurture themselves and prepare themselves for the imposter syndrome. They didn't prepare themselves. We are programmed to fear and to be scared and to be ready to be scared, but we're not programmed to be ready to be successful. Wow.
00:21:57
Speaker
So if you are getting success, quickly, from you sharing something that you may have never shared before, it stops you in your tracks. And you have to figure out what to do with that. What to do with it, yes.
00:22:21
Speaker
And a lot of people don't want to figure out what to do with that, so they just wipe their hands and walk away. I see. Or they didn't take the time and opportunity to figure out their bandwidth. And they didn't realize, as you know, all the podcasting entails. So they're doing all of the things. If you think, if you drop one episode a week, four weeks, that's a month. A month you're burnt out. Right. Yes.
00:22:52
Speaker
tired. I don't want to do this again. Let me make on Facebook back, please. Another month is coming. Why do these bumps keep coming?
00:23:09
Speaker
So that's why a lot of times there's pod fade in the industry because there's no preparation beforehand. It's been so much preparation on my launch clients because I don't want them to pod fade. Like I am an exhausting nuisance. We're having a meeting to talk about your why. We're having a meeting to talk about your audience. We're having a meeting to one of the three stories that you can come right out of gate when you're a guest to talk about.
00:23:37
Speaker
because I want them to be prepared for literally any occasion. And I think that that is vital in any asset of your life. And I didn't realize it until I created this business, until I started to work with the women that I work with. When you start podcasting, it's essentially starting a business. Yes.
00:24:08
Speaker
And all of the tomfoolery about yourself, all of your weaknesses, all of your strengths, they are going to rise to the occasion and show you about yourself. Help it. If you're not ready to see it, don't create a podcast. And I don't care if you're talking about quantum physics. Whatever you are talking about, your strengths and your weaknesses are going to rise up.
00:24:36
Speaker
So just get yourself prepared for it. Yeah, and I don't think anyone is talking about this. Know what? I think people talk about it as far as starting a business, right? Like, I've seen memes and I've seen graphics. Like, if you can start a business, hey, look, all of your shadow selves, all of them about to come out of their shadow, enter the light. You will see all of the things.
00:25:02
Speaker
But I think because people see podcasting as like an arm or a branch or a piece of the business that they don't think that this will happen. And they think, I'm just going to get on the mic. I love to talk. I'm about to just get on this mic and talk. And I don't think, and this is really why I was like, oh, Bethany, I got you. Have you on? Because I don't think people realize that it is a microcosm of what happens when you start a business.
00:25:32
Speaker
all of your shadow sounds and shadow parts can show up because it's what's happening internally. It's what's happening on the mic itself when you're editing. It's, oh man, hearing yourself and all of the things, the grammar, the, you know, whatever, the stutters, the hearing, all of that. And then what that can trigger and bring up in you internally and
00:25:56
Speaker
Then there's the guest, if there's guests. There's so much. And then there's the responses or the lack of responses or the reviews or the lack of reviews or the stuff. There's so much that can cause a response that can cause pod fade, which I never heard the term before, but now I'm like, that is a thing.
00:26:25
Speaker
But you think like, like, I'm not like, oh, Bethany Spectacular made up this term. No, it's like a legit term. And so. It may be you, because I love to talk about your podcast itself, but having gone through your own journey of podcasting and having taking other people through the journey of podcasting, maybe you could give like maybe like your number one or maybe one or two tips. Like, how do you prepare yourself for
00:26:55
Speaker
What may come up?
First season as a learning experience
00:26:59
Speaker
The first thing that I say is season one is for learning. In season one, which I vary about eight to 12 episodes for season one, normally. So for season one, don't be attached to an outcome.
00:27:22
Speaker
Okay. Don't be attached to how many downloads you're going to get, how many listeners you're going to get, how many sponsors you're going to get, how many reviews you're going to get. The reason one is to get you acclimated into the process of podcasting is for you to go back and to listen to each and every episode as it drops, you're going to listen to it as a listener.
00:27:49
Speaker
And you're willing to take notes on what you really love about that particular episode and what you may want to tweak a little bit the next time you're on the mic.
00:28:02
Speaker
And then you're going to do that, and you're going to keep tweaking, and you're going to keep doing the things that you love. Tweaking, doing the things that you love. And then, like in the movie Coaster with Patrick Swayze, all of those black shadows are going to creep up, and they're going to be like, brrrr. And you're like, did the dips help? What? And then you're going to think that the shadows are all gone, and then they're going to come back again. And you're going to wrestle with yourself.
00:28:31
Speaker
and those black shadows. And you're gonna say, is this a true depiction? Or is this a story that I'm telling myself in my head? And then you're going to find somebody who said something nice about your podcast, and you're gonna have them tell it to you again, or you're gonna read that five star review. And then you're gonna take a breath, and you're gonna say, okay, I'm gonna come back for season two.
00:29:00
Speaker
And I'm going to implement all of the things that I really loved. I'm going to keep trying to improve and keep trying to make it better. And then I'm going to reach out to something that I love, just doesn't even have to be the topic of the podcast. It could just be something that I use regularly in my town or my city. I'm going to reach out to them and see if they will potentially be a sponsor for my podcast and what that looks like.
00:29:30
Speaker
and how that feels. When I talk about sponsorships, people are always like, oh, like Headspace. And, you know, OK, if that's the route that you want to go. But for my podcast, we had a sponsor before we even had our trailer out. Before we even had one download, we had a sponsor. And that's because I knew what we wanted for our podcast. And I developed a report with the company
00:29:57
Speaker
that had my same values. So all I did was I reached out to the person who was a representative of that company. They told them what our podcast was going to be about, and I asked them if they wanted to be a sponsor, and they said yes. Wow. Just like that. That easy. Just like that. So when you are looking for sponsors, when you are looking for guests, develop a rapport.
00:30:26
Speaker
Have a conversation. If you can't have a conversation with people that you potentially want on your podcast or people that you want potentially as a sponsor, podcasting is not the forum for you. Because it's all about conversation and connection and collaboration. So if that's not your forte, that's okay.
Building genuine connections in podcasting
00:30:48
Speaker
You maybe should go a different avenue then.
00:30:55
Speaker
I've actually been a guest with someone and there was no connection, no conversation, no email beforehand and jumped on. And it was so cold and so like, just, I don't know the word sharp. And then when it was over, she was like, okay, everyone thanks. And then click, like cut the whole thing off. There was no like conversation after or nothing. I never heard from that person again. And I was like, whoa.
00:31:23
Speaker
And I've never had an experience like that before. I find this so interesting when people do that, because from the guest perspective, that doesn't make me ever want to share the fact that I was on your podcast. Right. Right. And I am from the camp of it's not the guest job to promote the podcast or the fact that they were on it. However, comma,
00:31:49
Speaker
you should give them such a stellar experience that they want to share the fact that they were on your podcast, that this conversation happened. Right. Right. I agree. I agree. Absolutely. Right. Like, for both perspectives, we want the... First of all, why are you doing it? Don't you want the content and the conversation to be so juicy that you want the impact?
00:32:19
Speaker
And so, yes, what I'm hearing from you and, you know, from my experience is like, that impact includes connection. That impact includes the synergy and, you know, the vibes. It includes all of that. It includes all of that. Don't you want your guests to be so caught up?
00:32:40
Speaker
And they're genius. And then they're excitement talking to you. But they literally get choked up and have an asthma attack. Don't you want that to happen? That should happen. If your guests aren't getting choked up and have an asthma attack, forget it. Bring that in. Do better. Better people. Do better. That should be the mark. That's the mark right there.
00:33:05
Speaker
Bad. Bad. Okay, you being the consummate expert, I wonder, is there an experience that just went like, batshit nuts that you were like, oh my god.
00:33:23
Speaker
maybe in your first season or you were just like, Oh, hell no. Right? Like something that just was like crazy and you were able to like recover from and you could like say to the listeners like this actually happened. So not in my podcast per se as the podcast
Learning from difficult client experiences
00:33:43
Speaker
producer in the first couple of years, you're just trying to make that coin. And
00:33:52
Speaker
I had an idea and a notion of who I wanted my clientele to be. But I also had the emails. So I accepted my lesson, my learning lesson clients. That's what we're just going to call it, my learning lesson clients. I love that. And
00:34:18
Speaker
God bless my graphic designer, Charlene Galva, because she was always the one who'd be like, Bethany, these are our learning lessons. These are our growing pains. So that's how we started coining the term learning lesson clients. Because she would have to reiterate it to me all the time. These are our learning lessons. These are our learning lessons. And I had a discovery call with this individual. And it's the only time that we actually onboarded a male.
00:34:47
Speaker
at this time. And I knew that the vibe wasn't vibing. I knew it. And then one of his team members met with my graphic designer, and she is like the sweetest, most putting-est person in the history of the world. Like, she has patience like Job. I am not that person. She is the ying to my yang.
00:35:17
Speaker
The team member upset her. And for her, I was like, what is happening here? And let's just say I terminated this person's contract. Because after a couple of times of working together, I knew that we were not a good fit. And it just could not continue down the road in which it was going.
00:35:47
Speaker
So being aware that it is okay in the middle of it to say, this is not working out. And I had to do that like a couple of times, which is not bad. In the grand scheme of things, we have like a 90% client retention and client love rate, which is amazing.
00:36:17
Speaker
Yeah. But those 10% y'all. They have me working for that money. They took my mind. They took a piece of my mind with them. Piece of me. They took a piece of me that I had to call back. Right. So just being aware that if something
00:36:46
Speaker
is telling you this is not the right fit, having your own back and saying, we need to stop. We're going to stop, and what does it look like? That's set up for parameters. Because I gave him a month. I said, this is the time that we're going to continue to do this in the X, Y, and Z. In that month's time period, I need you to find another producer.
00:37:15
Speaker
So still standing on your values and moonwalking away from them. Yeah. And moonwalking. With style and grace and in your own self-respect. Exactly. Exactly. Yes. Yeah. I absolutely have loved this conversation.
00:37:42
Speaker
You and I, you know, we could go down, we could go down all of the dark halls and pull them, pull out all the shadows into the light. So juicy. And I really, I feel like this gets to be another conversation and another conversation because there's so much there that I think people are just not aware and awakened to when we're like, oh, we're going to set a forecast, right? There's so much.
00:38:10
Speaker
And someone may be listening right now and we're like, and they're like, Oh my God, I was getting ready to start my podcast next week. However, now I heard, and they want to get in touch with you. And they're like, maybe I need, I need Bethany of my life before I actually launched this podcast. So that being the case, how can they get in touch with you? How can they connect with you?
00:38:34
Speaker
My website is crackersninsoup.com. And if you type in Bethany Hawkins, like all of the other black Bethany Hawkins are like white women. So if you see like a big haired, light-skinned black woman, that's me. Everything else that has to do with crackers and soup literally has to do with food. So if you type in crackers and soup and it's not a recipe, that's me. I'm on Instagram. I'm on LinkedIn.
00:39:03
Speaker
I'm on Facebook. I'm not on X slash Twitter because that's just exhausting as an exhausting place to be. But yeah, I'm all over these social media streets. I am so easy to find, which my husband is concerned about, but like, I am here for it. Let's connect. I love meeting new people and I love
00:39:30
Speaker
championing them on on their podcasting journey.
00:39:34
Speaker
Lewis and you all, if you are thinking, or you started your podcast and you're like, I need some help. I want this to have more impact. I want this to have more fire. I want this to be more professional. I want this to be the fullness of what it can be. And you're ready to invest your time, your space, your energy. And you're like, you're ready to have that conversation. Bethany is the person. I love her. I love her energy. She's from Massachusetts, so she already got her leg up on that.
00:40:02
Speaker
But I absolutely love her and I endorse a thousand percent. So the links will be in the show notes and absolutely this is your space. Connect with Efony. Thank you Latoya for this opportunity. It's so much fun talking to you. It is super fun. Thank you. I know time is precious. Thank you for spending your time, your energy, giving us the gems, dropping the dimes. I so, so appreciate it. Thank you and I love you.
00:40:35
Speaker
Listen, this is not just for you to listen to. This is for you to take action, change the trajectory of your life and live in your power. If you're liking what's happening here, hit that subscribe button so you do not ever miss a powerful episode and definitely share it with that sister who you know needs this power in their life.
00:40:58
Speaker
if you are not yet living in your power, if you are not yet loving yourself completely and deeply, trusting yourself and using your intuitive tools, knowing undoubtedly who you are and why you are here, being yourself unapologetically, head on over to LatoyaZavala.com. That's LatoyaZavala.com.
00:41:23
Speaker
You don't have to wait until you're ready to unlock your next level. You are ready now.