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EP 41: How to tweak your messaging to attract premium buyers (only listen if you genuinely value financial freedom!!)
16 Plays7 days ago
6 figures in 6 months
My coaching biz is going to hit 6-figures for 2025 this month 🤑 (we’re projected to go well over) & I’ve NEVER been a more present wife or mom.
I dirt bike, swim in the pool, and cook with my little guys daily…
My husband and I are in disbelief at the marriage we’ve created (I’m not gonna beat around the bush, it’s hot.🥵)
Life has absolutely never been better.
This WILL be your life too when you stop wasting your precious energy selling your services as an interchangeable commodity (think well known modalities or strategies) and learn to position yourself as the NEW OPPORTUNITY within a HOT MARKET ready to BUY.
Tune in because that’s what you’re gonna learn in today’s episode.
Step by step..
THE framework that will simplify your entire coaching business forever and gift you the mental AND financial freedom to really BE with your family instead of worrying whether your “crazy dream” will ever become a reality or not.
Of course it will.
You’ve done all the things, now let’s stop doing most of them and only focus on what’s gonna bring this whole thing together for you! 😝
💃 💃 💃
Xo,
Dana x Team Modern Day Healer
Resources mentioned in today's episode:
📄Download the Truth Cleanse Workbook here
👯♂️Join the Spiritual Biz Bestie Hangout
🍊Join THE JUICE weekly newsletter for podcast drops & edgy insights
☎️Get free coaching on the Modern Day Healer Hotline
😉Get a taste of Dana’s healing or biz coaching without being a hotline caller
😍Connect with Dana on Instagram
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Transcript
Freedom: Living on Your Own Terms
00:00:01
Speaker
For those of you who are questioning your sanity at this point in your coaching career, because the money is not yet appearing, I want to tell you this.
00:00:20
Speaker
You can trust your dream, and the dream that you were given, the dream of freedom, the dream of living life and doing work on your terms, work that doesn't feel like work.
00:00:36
Speaker
But i beg you to look at what it is you really want. What is going to get you the most excited?
00:00:47
Speaker
And I don't mean that in terms of an offer. I don't mean that in terms of products. Okay, something to sell. That's not what I'm talking about. I am talking about what kind of a life do you want to actually live?
Value of Freedom Over Competition
00:01:03
Speaker
If you want and if you value freedom above ah all, if you have chosen your highest form of currency as being the ability to choose, to have choices, if you have done all of these things and you're like, that is what I value, like I want that and I'm doing this business for that reason,
00:01:33
Speaker
the higher path, right? You're on this on this bigger journey. It's bigger than you. And yet you're finding that you're not making money and that this the pieces haven't come together yet.
00:01:49
Speaker
And you're starting to question whether or not you're actually delusional, whether or not this path has actually been given to you as a path of suffering, as a way to suffer, as a source of suffering, or as an actual source of life-giving abundance, everything that you could ever want plus more.
00:02:16
Speaker
Okay?
Targeting Empowered Clients
00:02:17
Speaker
If you're in that state of mind and you're like really questioning things, Or if you're in the one where you're like, no, I i just know this is for me. And maybe things just haven't come together the way that you have hoped they would by now.
00:02:30
Speaker
I want to give you some information. Okay. So you say you value this life of freedom, right? You want that.
00:02:42
Speaker
You want that. And yet, if you're putting yourself in the position to compete. So for example, if you're somebody who has decided to take the certification course, you need another sort of certification, you need another this, another that, you are putting yourself in the position to compete.
00:03:02
Speaker
okay If you're somebody who is going after the quote-unquote low-hanging fruit, you have put yourself in the position to compete. If you are someone who is talking to the disempowered person, the one that isn't necessarily solution-oriented, really would love for you to hit them over the head more with the pain. right like Dig deeper into that. Yeah.
00:03:27
Speaker
Tell me why I'm right. okay Tell me why I have myself to blame. Tell me more about that. Okay, if you're talking to that person, you are putting yourself in the position to compete.
00:03:42
Speaker
Why? Because that's what everyone else is doing.
Avoiding Commodity Mentality
00:03:48
Speaker
Competition is hard. Competition makes it much more difficult for you to ascend, number one, to the level of financial freedom that you want to be at.
00:04:01
Speaker
Because ultimately, the people that you're talking to, the low-hanging fruit, the people who are looking for those who are just certified as a commodity, right? You're interchangeable with other people who are teaching the same thing.
00:04:14
Speaker
If you're a yoga teacher and you're going around teaching yoga and that's how you think you're going to create a lifestyle freedom, I mean, a ah lifestyle of freedom, that's a tough one because there are literally hundreds of thousands of other yoga teachers doing the same thing. And not to mention...
00:04:31
Speaker
You're putting yourself in a box and you know it. Your body knows it. That's why it's like, I don't like that. don't like that. Don't tell me that I'm going to be teaching one thing for the rest of my damn life. I'm not doing it.
00:04:43
Speaker
And that's where things get really, really hard because you're trying to figure it out. You're trying to figure out how, how do I bring it all together?
00:04:56
Speaker
And I will tell you, just like I told you in the market, the answer is by stopping the competition.
Pursuing the Big Vision
00:05:06
Speaker
Stopping the competitiveness.
00:05:08
Speaker
It's coming from a place of fear. Ultimately, if you weren't afraid of what anybody thought of you, if you weren't afraid of failing, if you weren't afraid, you would go after the big vision, okay?
00:05:20
Speaker
and so And some of you are, and I know that. And this is still for you too, okay? You're still gonna get something out of this training today.
00:05:31
Speaker
If you are... Competing, you are actually just putting yourself in a position to be like drowning in the noise with a million other people who are doing the same thing and talking to people who genuinely need you to spend most of your time and energy explaining to them why your offer is right for them.
00:05:48
Speaker
And at the same time, it's got to be cheap because they're not going to pay an arm and a leg. They are price shopping. Okay, so that's hard. And how does that give you, number one, the financial freedom?
00:05:59
Speaker
Number two, the emotional freedom, the the mental clarity? How does that allow you to ascend into this version of yourself that actually is living this lifestyle of freedom? How does it? It does not translate.
00:06:11
Speaker
So we've got to be able to open our minds and to make that shift into becoming premium coaches, premium mentors, premium
Attracting Premium Buyers
00:06:21
Speaker
anything. I don't care what industry you're in.
00:06:23
Speaker
I work with hairstylists. I've worked with photographers. I have worked with people that have done so many different things that are not coaches, okay? But ultimately do end up having like some coaching flair in whatever it is they're doing because, you know, the hairstylist, she is so technically coaching people in her chair.
00:06:41
Speaker
The photographer, she is technically coaching people when they're in their sessions with her, okay? But... At the end of the day, To be a premium anything, you've gotta be talking to premium buyers. You've gotta be selling to premium buyers. And that doesn't just mean by selling some luxurious lifestyle that we're fed by society like by society's norms.
00:07:03
Speaker
That's luxurious, right? Carrying a you know um a Gucci purse and having this huge diamond ring on your hand and um driving a fancy car.
00:07:14
Speaker
Like, no. Dude, I was driving 2005 car. five 2005 Toyota 4Runner up until like two years ago. I mean, literally, could not have cared less.
00:07:27
Speaker
That thing, I drove that thing into the ground. I drove it up to 300,000 miles, and that's the only reason I got a new one. So ah there's that. Luxury, luxury, premium buyers.
00:07:39
Speaker
What does that even mean? Luxury? You need to be selling whatever luxury it is that that premium buyer is looking for. And for the most part in the coaching world and in the mentorship world and in the world where we are leading other people and we're guiding other people, the luxury is freedom.
00:07:59
Speaker
People want freedom. They want you to show them the way. How do I free myself from the the chains of these terrible relationships? How do I free myself from the chains of myself?
00:08:10
Speaker
How do I free myself from the chains of not enough money and and that scarcity mindset? How do I free myself? How do I get free? That's a luxury. Okay, and when you are speaking to people who want that, who value that, you have to speak their language.
00:08:28
Speaker
What is the language of the luxury of freedom? What is that language? That language is wisdom.
00:08:37
Speaker
You are not going to convince a premium buyer, someone who values the luxury of freedom over everything else, to buy when you are speaking the language of information.
00:08:48
Speaker
You won't, because they're not looking for another interchangeable commodity. They're willing to pay to pay a premium. for an artisan good, for something that is unique, that is carefully crafted, that is like small batch, right?
00:09:02
Speaker
Not everyone can do it this way. Not everyone sounds like this. Not everyone expresses this way. They relate to you in that way. That's luxury, okay? And so the only way that we can do that, the only way that we can speak from a place of true wisdom, which is the language of freedom, right?
00:09:23
Speaker
Right? The truth shall set you free. Wisdom is the language of truth. Truth is the ultimate freedom. You need to speak the language of freedom. You need to speak the language of wisdom.
00:09:36
Speaker
The only way, the only way, the only way for you to do that. It's a backup if you haven't yet and prioritize your own freedom. You have to prioritize your so yourself finding your truth.
00:09:49
Speaker
The only way to do that is by connecting to the source of what you are in the first place and healing your wounds with that relationship, with that connection, with that connective peace.
Wisdom and Connection with Higher Power
00:10:00
Speaker
Because when you do... You're going to experience life differently. You have to experience, not just think, not just know, not just read, not just consume information and then regurgitate it just like everybody else. That's a commodity.
00:10:19
Speaker
Premium buyers are not buying commodities. They're not shopping for commodities. They're shopping for luxury. You've got to have the experience differently. The only way that you're gonna have that experience is by connecting with your higher power, with God, and letting it work through you, trusting and relying. i say I'm gonna say it over and over. You're gonna hear it.
00:10:40
Speaker
I'm gonna die on this hill. I'm gonna say it for the rest of my damn life. You need to prioritize that. If you don't have the wisdom flowing through your veins, It's going to be impossible to speak the language of the premium buyers.
00:10:55
Speaker
It's going to be impossible. it's But what happens is when you do speak that that truth, when you do speak from that frequency, right? When you do speak wisdom, pure luxury to the freedom seeker.
00:11:10
Speaker
When speak that, um my God, the possibilities are endless. They listen to you. They value you. They value your words. They love you because they see themselves in you and they begin to love themselves more, right? Because they see who they are through you.
00:11:28
Speaker
They see God through you. which is who you are, which is who they are, it unifies us, right? It opens the floodgates of abundance in ourselves, in them.
00:11:43
Speaker
it makes anything possible. So if you're questioning your sanity, you're going, is this really possible? It 100%
00:11:52
Speaker
if you're willing to speak the language of freedom, if you're willing to speak the language of luxury to premium buyers. Otherwise, what you're doing is pigeonholing yourself into a competitive circumstance, into a competitive market where...
00:12:11
Speaker
You can sell and sell and sell and sell, but your goal then is going to have to be getting more eyeballs on your stuff, always running, hustling, doing whatever you can take or whatever you can do to build that audience up, to grind, right?
00:12:29
Speaker
More eyeballs, right? Okay, so what does that actually take? I've been there, done that, tried so hard. Some of you might have more followers than I do, which is awesome.
00:12:41
Speaker
And it's a grind. And you can't, it's like, how can you be yourself and grow that thing to the the massive level that's necessary to sell low ticket offers or commodities Right?
00:12:57
Speaker
How much work is that? How about instead we make it easier? We say, all right, let's try a different way. Let's try the premium buyer way. Let's try the wisdom coaching way.
00:13:10
Speaker
Let me step back. Let me prioritize my connection with God, higher power, whatever you want to call it. Let me experience life through that lens and begin to speak from that place instead and see what kind of offers come from that place.
00:13:28
Speaker
See what kind of creative ideas come from that place. Okay, like I just had a call yesterday with somebody and she was like, yeah, I saw that you're you know doing the whole price doubling thing every day. And I i know that Shoshana's doing that and Jasmine Hayden's doing that.
00:13:45
Speaker
And so you're all like doing the same thing and blah, blah, blah. And I was s thinking it like, well, I said it. i was like, I had no idea they were doing that. I had no idea. That was just my, i thought that would be really fun.
00:13:56
Speaker
And it's logical in a lot of ways. and And, but it was something that just creatively came to me. And I had literally zero idea that anybody else was doing it right now.
00:14:09
Speaker
um And it's just like, cool. Just like confirmation that it's a good idea, I guess. um But ultimately, it's like, I don't, I don't have to, don't,
00:14:25
Speaker
It's not so structured, right? It's not so structured. It's not so um I have to follow some really, really hard pressed roadmap for success because ultimately everyone's is different.
00:14:39
Speaker
That being said, do know that there are a few essential ingredients that have been so, in i mean, honestly, like essential on this path to growing this business to six figures, period. Like i I can't do it without them.
00:14:58
Speaker
and I'm going to list them in just a second. But ultimately, if you're feeling like you're not able to speak that premium buyer's language yet, that language of wisdom, or if you feel like it's just not activating, like...
Aligning Market with Personal Values
00:15:17
Speaker
but What you're doing, what you're feeling is just not hitting the nail on the head. Go back and prioritize your connection with God. I'm telling you, that is the key because that's what people are looking for.
00:15:29
Speaker
They want to see that connection in you so that they know that they can have that connection for themselves because it's the most natural thing that humans desire because ultimately they're souls, right? And they want to be able to see a path for themselves to get reconnected to who they really are as a soul.
00:15:45
Speaker
their truth. That's who they are. um Okay, so now getting into more practical stuff here, what are the five elements that I've used to grow my business?
00:15:56
Speaker
I thought this would be really helpful um just as a quick guideline. And I am going to offer you and experience that is only $99 for six weeks at the end of this, that will include all of these essential items.
00:16:12
Speaker
So I had to make sure, first and foremost, I knew who I was speaking to, what market I'm speaking to, right? This is the premium buyer. This is the person that wants what I have.
00:16:24
Speaker
It's not just any random person that lands on my page that might be in my industry. Heck no. This is the person that's ready to move because they're so motivated because they're so aligned with the values that i have for myself that then permeate out throughout all of my offers.
00:16:42
Speaker
They're so in alignment with that, that when they see my stuff, they're like, hell yeah. Okay. Like that is what is allowing me to make ah sale after sale after sale after sale overnight.
00:16:56
Speaker
Okay, so then we've got, you've got to be able to turn that light on. If you're in a shop, okay, just think about this. you You're setting up shop, you're in a marketplace and building this business, okay?
00:17:10
Speaker
This physical location, if the light's not on, I'm not going into your shop. What the heck? That would be weird. Like, you clearly are not there. You're not available, okay?
00:17:22
Speaker
You need to let people, premium buyers need you to have that damn light on, to know that you're available, to know that you're in business, okay? Like you got to have it. What does that actually mean?
00:17:33
Speaker
um Hi, like you know what it means. I mean, it's a metaphor. You've got to connect. You've got to connect. You've got to do what it takes, girl. You got to prioritize that, not second priority. No, no, no, no, no.
00:17:45
Speaker
And you'll know what your priorities are based off what you spend your time doing. If you spend most of your time trying to figure out the business stuff, you are not prioritizing your connection with a higher power,
Developing a Unique Framework
00:17:54
Speaker
period. Okay?
00:17:56
Speaker
So let's just be really honest about that for a minute. So then the third part is understanding how to actually bottle your own signature blend, right? This is the blend that allows people to gain that mental clarity around how to actually put their own pieces of the puzzle together.
00:18:20
Speaker
It's not necessarily so that they can just follow it step by step, get the exact same replicated results that you've created for yourself. How much pressure are you putting on yourself if you do that?
00:18:33
Speaker
Right? don't No, we don't have to do that. But you do want a signature. You want to bottle your signature blend. This is a framework. This is a structure. This is something, a recipe that can help people visually and just mentally understand what it is that you've done for yourself to achieve the results that they would also want for themselves.
00:18:55
Speaker
Okay? It just, you know, we go so far on one side where it's like, my soul is on fire and I'm just like sharing and i I'm just having so much fun.
00:19:06
Speaker
But then comes the day where it's not fun anymore because you're not making sales. You're not helping anybody. Right? People are like actually maybe not even reading your stuff anymore because it was it was good and and it was fun for you for a minute. But then of sudden it's like, why am I doing this?
00:19:23
Speaker
What is the point? Like, I can't sustain this. People can feel that. And it's just, no no, no, no, You're here for more than that. No, we're going stop doing that. That's just giving too much and receiving way far too little. Okay?
00:19:40
Speaker
Now, the fourth piece is learning how to actually style your own shop to make it completely different and unique. Like this is your X factor. This is your vibe.
00:19:52
Speaker
This is the thing that makes you so freaking different that when somebody sees a piece of your content or they land on one of your landing pages or They're going to, they see your event. They're like, oh my God, that is that girl.
00:20:04
Speaker
That is that girl. um It's the most unique like representation of what you're doing. And it's just another way to differentiate and make yourself less of a commodity.
00:20:16
Speaker
It's a way to differentiate yourself in the marketplace. It's okay. Like think about again, the idea of being in a market and seeing different stores and you're perusing, you're looking at the windows.
00:20:30
Speaker
Okay. You're going to go into, you're going to go into the shop that has the vibe that feels the best to you. You're going to make your decision based off of like, ooh, what's and all glittery in there? Or ooh, what's that light over there? Like, what's that glowing orb? I need to know.
00:20:51
Speaker
I must know, right? This person really styled the shop in a way that I just kind of can't refuse. Like, I need to go in. I know for me, like, there's this Moroccan... This Moroccan store in Charleston.
00:21:02
Speaker
And they just have like all those those glass lamps and they're hanging from the ceiling. There's like hundreds of them. And they have all the Persian rugs, well, Moroccan rugs. I'm obsessed with that style.
00:21:13
Speaker
I could never pull it off my house. So I stopped trying when I was like 15 after my mom let me go to World Market and decorate my room with $1,000. And I failed so miserably at achieving that look.
00:21:26
Speaker
um But like that attracts me, you know, I'm just like, ooh, I can't even help it. i have to know. i have to know more about that store. I got to go in, I got touch things. I got to see what's going on.
00:21:37
Speaker
Um, and so for you, it's very similar. It's like, how are we styling our store? How are you branding yourself? How are you taking pictures? What would you, yeah, like it's all of those aspects. That's what's going to make somebody like really drool and want to come in and open that door and say, Hey, like, what you got going on in here?
00:21:59
Speaker
All right. And then the fifth part is making
Sales Psychology and Luxury
00:22:03
Speaker
the sale, right? Serving it up, serving that but signature blend that you've bottled up and selling it and really selling it and learning how to sell and using words to sell.
00:22:15
Speaker
And I'm going to be really honest with you. Like there's some technical language that you can use That is, you know, sales psychology ah works.
00:22:27
Speaker
And that's, you know, I have a have a degree in psychology and um I learned a lot about it. And I will tell you, i have been incorporating it and it's been working like a charm.
00:22:40
Speaker
So there's ways to get yourself off that social media roller coaster where you're like, i don't want to freaking show up anymore because nobody's buying. If you want people to buy, you got to know what to say.
00:22:51
Speaker
And when you're in a launch, you really got to know what to say. So these are all, this is the five, these are the five basic fundamentals you need to open a thriving business in the premium coaching or just a premium buyer space Premium means freedom. It means luxury, right?
00:23:12
Speaker
And the the the luxury of freedom is equivalent to the luxury of, well, it's just equivalent to wisdom, period. Truth. shall set you free.
00:23:24
Speaker
This is freedom. Wisdom is truth. Wisdom is freedom. So I am going to be taking everybody that's signed up already. i think we have like, I don't even know how many now I need to look, but last I checked, I know that we're going have probably about 14 people so far in the, um,
00:23:48
Speaker
the last course, and that's what it's called. But I'm teaching these five, five essential key ingredients ah over the next six weeks. we're going to start next Thursday. And today it is $99 join.
00:24:03
Speaker
I extended it for another day because I failed to send out an email yesterday because I'm busy and I'm a mom and I have an 18 month old and my husband left town and all the things. But like, really, I forgot to send the freaking email. Okay. That's the truth.
00:24:19
Speaker
and So we're extending the 99 for the next day and, um, it's ending tonight at midnight, but like, it's a high level program for six weeks.
00:24:31
Speaker
Um, So if you're interested, please join. Because I, to me, I'm just like, guys, this is a freaking no-brainer. It's ridiculous, actually. I'm like giving it away. um And then it's going to double every day, though.
00:24:46
Speaker
So tomorrow it'll double. And it will double until it hits $9.99. And I will be doing it again. But the next time, I'm pretty sure I'm going to have it over 2K. So um if you're interested, let me know.
Premium Market Strategies Program
00:25:00
Speaker
Or I'll actually, I'll provide a link for you guys to click either in the show notes if you're listening to the podcast or here in Telegram.
00:25:08
Speaker
um But it is, yeah, it will literally just bring all the pieces of the puzzle together for you. It'll all give you way to... play in the world of business as a soul, but it's going to give you a structure that allows your brain and your head to get on board with the practical application of the business stuff so that you actually bring it all together. It like comes home for you.
00:25:30
Speaker
right. I'm going to drop the inro below and I hope this was helpful. It was really fun for me to share this. I think it's really, really, really important um information. Just my two cents.
00:25:42
Speaker
All right. I love you guys so much. I hope you have a beautiful day.