I remember packaging up my first marketing course and diving into the “big push” as my former coach called it to sell it.
The goal: sell as many courses as possible to as many people as possible. Keep the price low and focus getting a ton of eyeballs on it.
In other words, build an enormous audience or your biz will die.
I often wondered why business felt so hard.
I figured my happiness and the true momentum would come on the other side of making money.
Because then I’d be excited to tell you about myself and what I’d built.
Then I’d be excited to show up. Because if i was making money and could buy the home, the car and the lifestyle I wanted, all the pushing would be worth it.
Spoil alert, the pushing was NOT worth it.
In actuality I wasn’t cut out for the pushing anyway.
Turns out I needed to FEEL the propulsion of inspiration in order to put myself out there at the frequency necessary for people to get to know who I was and want what I had to sell.
I had to be INSPIRED not only by Life but by what I was creating in the first place to make it all come together and you guessed it, to make money.
What I’ve found is that the ONLY way I’ve been able to create a mission, an overarching theme I’m so FREAKING PUMPED UP TO TEACH every single day and in a million new ways (in the form of offers/courses) is by recognizing the one thing I’m here to do.
The one thing that will never get old and will never become oversaturated in the industry.
That’s what today’s episode is all about.
If you’re over putting time and energy into creating offers that you quickly become bored with, and you’re ready to get crystal clear on your path of infinite momentum, this episode is for you.
Xo,
Dana
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