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Ep. 46: Can Handwritten Note Marketing Really Get 99% Open Rates? Rick Elmore Says Yes
17 Plays22 days ago
Simply noted handwritten note marketing is getting a 99% open rate — and in this episode of Mommas Who Lead, you're going to find out exactly how to use it in your business.
I'm sitting down with Rick Elmore, former NFL defensive end and CEO of Simply Noted, the handwritten note automation platform helping coaches, network marketers, real estate agents, and service-based moms build deeper client relationships at scale. Rick bootstrapped Simply Noted from a $10,000 credit card to a multi-seven-figure company with 9 patents and 220 custom-built handwriting robots — with zero engineering background.
His story is proof that your path is your advantage. And his product might be the missing piece in yours.
WHAT YOU'LL LEARN IN THIS EPISODE:
— What simply noted handwritten note marketing is and how it works
— Why handwritten notes get a 99% open rate vs email's 20–25%
— How to get 27x better response rates on re-engagement campaigns
— The 5 moments every mom entrepreneur should send a handwritten note
— What Rick built starting with just a $10K credit card — fully bootstrapped
— The ONE thing you should never automate in your business
— How to integrate Simply Noted with your CRM and marketing systems
— Why the human touch is your biggest competitive advantage in the AI era
THIS EPISODE IS FOR YOU IF YOU ARE A:
— Business coach or consultant building client loyalty
— Network marketer or direct sales leader recognizing your team
— Real estate agent wanting follow-ups that actually get read
— Faith-filled mom entrepreneur building a business around your values
— Military spouse creating income that fits your lifestyle
KEY STATS FROM THIS EPISODE:
→ Handwritten notes: 99% open rate
→ Re-engagement campaigns: 27x better response vs email
→ Client churn: reduced 25% with physical mail touchpoints
→ Rick's starting budget: $10,000 zero-interest credit card
READ THE FULL BLOG POST FOR THIS EPISODE:
→ Simply Noted Handwritten Note Marketing | Rick Elmore:
lauracaroffino.com/simply-noted-handwritten-note-marketing-rick-elmore
CONNECT WITH RICK ELMORE:
→ Free sample kit: simplynoted.com
→ Rick's podcast: rick-elmore-podcast.lovable.app
→ LinkedIn (Rick): linkedin.com/in/rick-elmore
→ LinkedIn (Simply Noted): linkedin.com/company/simplynoted
CONNECT WITH LAURA CAROFFINO:
→ Website: lauracaroffino.com
→ HER to CEO program: lauracaroffino.com/resources
→ Email: info@lauracaroffino.com
→ Instagram: @LauraCaroffino | @MommasWhoLead
→ Facebook: @MommasWhoLead
ABOUT MOMMAS WHO LEAD:
Mommas Who Lead is the podcast for faith-driven moms, mompreneurs, and women leaders who know they're made for more. Hosted by Laura Caroffino — former Department of Defense contractor turned 7-figure entrepreneur, business coach, and visionary leader — this show brings you weekly conversations to help you build a profitable business, lead with confidence, and create lasting impact without sacrificing your family or your faith.
Subscribe and hit the bell so you never miss an episode.
#SimplyNoted #HandwrittenNoteMarketing #MommasWhoLead #MomEntrepreneur #WomenInBusiness #MarketingTips #ClientRetention #HERtoCEO #FaithFilledBusiness #RickElmore
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Transcript
Introduction to 'Mamas Who Lead'
00:00:02
Speaker
Welcome to Mamas Who Lead, podcast where the essence of motherhood meets the spirit of leadership.
Laura's Career Transition
00:00:08
Speaker
I'm Laura Carrafino, former Department of Defense contractor, now full-time network marketer, coach, and a mom to five incredible children.
00:00:17
Speaker
Alongside being a proud military spouse, I've journeyed through the highs and lows of transitioning from a structured career to building a flourishing business from the ground up, all while navigating the beautiful chaos of family life.
Focus on Resilient Women Leaders
00:00:31
Speaker
In this podcast, we dive into the stories of women who exemplify resilience, leadership, and the unyielding power of motherhood. From insightful conversations with top income earners and network marketing to heart to heart discussions with leaders who are reshaping industries.
00:00:48
Speaker
Mamas Who Lead is here to inspire, educate, and empower you to weave leadership into the fabric of your everyday life. Whether you're at the beginning of your leadership journey or looking to pivot your career or seeking ways to balance your professional growth with family life, this is the place for you. Together, we'll explore the strategies, challenges, and triumphs of women who lead with purpose, passion, and a little bit of mom magic.
00:01:14
Speaker
So grab your headphones and let's embark on this journey together. Welcome to Mamas Who Lead.
Introducing Rick Elmore
00:01:23
Speaker
Okay, what if I told you that a former NFL athlete with a zero engineering background built a company with nine patents, 220 custom robots, and 10 million plus in revenue completely bootstrapped?
00:01:37
Speaker
Wild, right? And what if that secret wasn't just about technology, but about understanding something that most entrepreneurs completely miss? And here's the thing, when everyone goes digital, he went personal. When everyone automated, he added human touch. And when everyone was doing the same thing, he did something completely different. and Today, we're talking about the unfair advantage of standing out in a noisy world. And trust me, every mompreneur needs to hear this.
00:02:10
Speaker
So welcome to Mom is Who Lead. I'm your host, Laura Carafino.
Rick's Early Life and Motivation
00:02:13
Speaker
And today I'm having an incredible conversation with a former NFL athlete, Rick Elmore. He turned tech founder. He is the CEO of Simply Noted and a fractional CRO who helps companies scale the revenue.
00:02:32
Speaker
so Here's what makes Rick's story so powerful. He didn't follow the traditional path. He went from catching footballs to building a company that's revolutionizing how businesses connect with customers. And he did it without a tech background, without investors, and without doing what everyone else was doing.
00:02:51
Speaker
So if you're ready for this conversation, stay tuned. All right, Rick, welcome to Mamas Who Lead. Thanks for having me. um That was probably the best introduction I've ever had on a podcast. Like you were giving me chills, this looks like good. So thank you. That was awesome. You're welcome. You're welcome. Oh my gosh. Okay. So I have to start. Okay. Because your story is not every day.
00:03:15
Speaker
Well, and every day I do not get to talk to a former NFL player. Um, and one that became a tech founder at that. So can you take us back? What was life like in the NFL and what made you realize it was time for a new chapter?
00:03:30
Speaker
Sure. um i think the story is best told from the very beginning. At an early age, my my father passed away when was seven, and I think that's kind of like where my inner, like, motivation happened, so that young childhood
NFL Career to Corporate Sales
00:03:41
Speaker
trauma. My dad was like a big musician, like, didn't like sports, but when he passed away, my mom was like a sports fanatic, so she just kept us busy in sports.
00:03:50
Speaker
Um, what I loved about football was when I was young, um, I think I, you know, when you're young, you don't know how to process your feelings, so you just keep everything in. I had, like, this internal anger, so, like, I could hit people and not get in trouble, you know, so, like, release it.
00:04:04
Speaker
Yeah. But, um, yeah, I found, like, ah an early, like, love for the game. Um, had a really good high school career. I had a really good college career. i was, uh, all Pac-10 defensive end my junior and senior year. Pac-10 back then. um It's not around anymore. And I was drafted in the sixth round. um So it wasn't like a high draft pick. So like, you know, if you're not a first or second round draft pick, you're basically just like, it doesn't matter. Like you have to still earn your way. And I was in the NFL for three years and it was ah an incredibly, um,
00:04:34
Speaker
you know, amazing experience. I got to live out my childhood dream, but it was not what everybody expected. expected I actually made more money in three years of medical sales than then I did in three years of being in the NFL, if if that makes sense. so I didn't get all this money and have this big, huge nest egg just to go do whatever I wanted after the NFL. I actually like saved every penny and put a down payment on a house. And that was like, like you know, the big like, yay. Like that's what i got from all my hard work.
00:04:58
Speaker
But, you know, one day the NFL stops calling, um you know, and after three years, had like a major identity crisis because for 15 years I was Rick Elmore, the football player.
00:05:10
Speaker
I woke up but of every day being Rick Elmore, the football player. I thought about football. I trained for football. I went to football. I worked out. i studied, you know, I studied football. That's what I did. And at 25 years old, that was gone. So did what everybody else did at that time. I took everything um that made me a successful athlete and just kind of retook it with those transferable skills and went to a corporate sales job to get some experience.
00:05:36
Speaker
But I found out you know a few years in, i had a lot of success there too. i was top 1% sales rep or top five sales rep in the company. It wasn't because of my like ability. It was just literally from just outworking everybody. I wanted it so bad. i was willing to learn. I was willing to try. I was willing to fail. i was willing to stay late. I was willing to get there early.
00:05:55
Speaker
And you don't know how far that can take you, especially in the early days. um In the early days, like you have to put in all that extra effort, you know, basically like the sweat equity um to get something moving. You know, you develop your skills over time. And that's what I knew i was doing. i was learning and developing. And in time, something would happen.
Discovering a Passion for Business
00:06:15
Speaker
But um about four years in, I knew i didn't want to be in corporate. I just saw where it was going. I didn't want to work the ladder. I didn't want to be gone all the time. i come from two solopreneur families. My mom was a medical biller. My stepdad was ah a contractor. And I saw the lifestyle that provided and the lifestyle is them being available.
00:06:33
Speaker
um whatever the Wherever they wanted to go, they went. It wasn't like, oh, have to call work and say, like, I'm going to take off. Like, they were went to our practices and went to our games. I love that. And I wanted to give that to my children.
00:06:45
Speaker
Also, I've been with my wife for 19 years. They were, you know, a lot of middle management and like senior executives were divorced. And I was like, I'm sure if I go down that path, that's probably going to lead somewhere close to that. And I didn't want that. So went back and did my MBA.
00:06:59
Speaker
I was a horrible student in like high school, middle school, and college. Like I just struggled through school. I got tested for ADD like five times. They always said no, but I was like, you're wrong. I know like I struggle here. Like there's something wrong. like But um yeah, but what I realized is like going back and doing my MBA in 2017,
00:07:21
Speaker
was like, if you're interested in something, it changes the game. And I was really interested in business. I wanted to learn business. I want to learn marketing. I want to learn operations. I want to learn um everything about business. And i just became so like hyper-focused on that. And I knew through my journey, what I was seeking would find me.
Simply Noted's Inspiration
00:07:40
Speaker
And that's exactly what happened.
00:07:42
Speaker
i was a year into my program. in a marketing class, and I had a professor going through all the success rates in marketing, and everything was super nominal, like super low, like single-digit, low double-digit, and we took two three-and-a-half-hour classes every Wednesday stay for two years.
00:07:59
Speaker
And it was like late, it was like nine o'clock at night, and he ends this long lecture saying something that completely changed my life. And this is why it's important to to keep pushing forward because you never know within your journey when something's going to change your life. And this is exactly what happened.
00:08:13
Speaker
He ends this lecture saying, hey, guys, you know what works better now, if not better than ever? is a good old-fashioned handwritten note. Mailboxes are empty. People don't get them anymore. People appreciate them. And they get open 99% of the time. was like, that's a no-brainer.
00:08:30
Speaker
But like who has the time to do that? like i was in medical sales. I had 200 clients. It took me like three weekends to print out a ah a holiday card, put it in an envelope, and write the address. It took like weeks just to handwrite an envelope.
00:08:45
Speaker
How am I going to send 200 handwritten notes? And I just got to like Googling at that point. i was like, hey, like, you know, handwritten note business, you know, handwritten note letters. And there was no companies doing this. that One was doing it for weddings, which I thought was a terrible niche.
00:09:00
Speaker
One-time clients, terrible budgets, hurry up and wait, changing lists all the time. i was like, why are you focusing on weddings? Like, like the one time, you know? And then I saw someone doing like a B2C play where I was like,
00:09:13
Speaker
but like the order of value is so low. Like this person's going to spend three bucks like once a month. Like why isn't there a B2B play here? So it just got to work. like I bought a pen plotter out of China. And again, this is all just through search at the time, Google. Now you have AI that can help you do all this deep research in seconds versus days or weeks or months.
00:09:32
Speaker
And this pen plotter, i just put together 500 handwritten notes. um it It took me like weeks just to get this pen plotter to work because I didn't know how to work with Python code. you know, Inkscape plugins, you know, downloading all this stuff. I had to figure it out myself. But sending those 500 handwritten notes to like doctors like that I was working for in corporate, the response rate was absolutely nuts. It was just like, these doctors would call me and say, Hey, Rick, thanks for the handwritten note.
00:09:59
Speaker
confirming what my my professor told me. And they said, hey, like let's book a meeting or let's go grab like dinner or hey, let's get a coffee and talk about this. And my business just exploded corporate-wise. like i had a $50,000 quota.
00:10:12
Speaker
I sold almost $300,000 in six weeks. like my whole My whole company was going nuts. And from that moment on, it was when I had the entrepreneurial seizure. i was like, I went down a journey.
00:10:23
Speaker
and we took my MBA. I was seeking something. What I was seeking
Building Simply Noted Without a Tech Background
00:10:27
Speaker
found me. I tested it. I proved it worked. And now it's time to go build something. So fast forward eight years, very hard eight years. And again, it's still the same things that made me successful at 16, you know, all those intangible skills, you know, grit, hard work, perseverance, persistence, you know, getting up after you fall down, all those things I'm still working with today that keep pushing me forward. And we built this amazing company and I had no engineering background, no software background.
00:10:55
Speaker
No developer background, no nothing background. And all I've done is just attacked a problem every single day. And I feel like I, you know, as I'm doing these shows what wants to come out in me is like, I feel like i have a PhD in problem solving. And problem solving is just asking questions and searching for answers. And those answers will come to you the harder you you search, if that makes sense.
00:11:15
Speaker
Oh yeah, definitely. um this is just so fascinating, but I love how you said that, you know, you're just what you're seeking, find you. and um,
00:11:26
Speaker
And that's just, it's kind of like you just keep going forward and knowing you have this problem that you're solving and it's, you're seeing the, the fruits of that labor and it's turning out very profitable for you. um What did your family think whenever you first were going to go down this route? My family knows who I am.
00:11:49
Speaker
so they're like they'll support me because they'll know like I'll figure I'll make it work. i'm I'm always a guy who sees things through. And I'm not goingnna say i don't fail because i fail all the time. But I'm the type of person who will overcome that failure. So my my family was kind of like, I think any person who runs a business or wants to become an entrepreneur, everybody thinks you're crazy. Like, why would you leave the comfort of a W-2 paycheck?
00:12:13
Speaker
yeah But my family was like skeptical. It was like hey like, you're making good money. You're about to have a kid. you know like This is untraditional. But they knew who I was. They knew my personality. They knew like ah all the goals I've set for myself in the path in the past. I just eventually reached them because I just never gave up.
00:12:32
Speaker
And I think that's the struggle with most entrepreneurs is like, you got to find that internal, like why within you to make sure that you always will continue to push forward and not do it for any external reasons.
00:12:43
Speaker
Um, I was doing this for me. it was like what I need. It was what I needed. i needed a challenge. I needed something to help me grow. I needed something different and I needed something to refocus and build on And that's what this gave me. And I think most entrepreneurs, you know, a lot of us have imposter syndrome. Oh, I can't do it. They make it look easy. Why is it so hard for me? Like they were successful overnight. Like you got to get those blinders on.
00:13:07
Speaker
um And I say this all the time, too, you know, nine out of 10 people won't even try. So by you just trying, you're already in like a whole different world or a whole different category than everybody else. And then out of that one out of 10 that try within a year, like nine out of 10 of those people are going to quit because it got too hard. So if you can just keep going, understand like you're not at competition with anybody but yourself. And the longer you're in this journey, like you're these, like the focus of like external goes away
Evolution of Simply Noted's Technology
00:13:35
Speaker
and you just become so hyper-focused on your journey. And if you can continue to do that, like by you focusing on your journey, you're going to help so many other people around you within their journeys because you're going to be able to show them what happens when they do that.
00:13:49
Speaker
I love this. And i love this because so many of my listeners right now, I know they feel like they don't have like the right background or the right conent credentials to start a business. um You know, they're, you know, or working in completely different fields. And then they too are taking a pivot but like you did, which is a very drastic pivot to something completely different.
00:14:11
Speaker
But you're proof that you don't need that. You don't need that perfect resume. You just need to kind of see that problem and refuse to quit until you you solve it. What would you say to the person who's thinking that maybe I'm not qualified to do this?
00:14:25
Speaker
are you Are you passionate about the problem you're solving? Are you passionate about the product you're getting involved with? um A lot of people lead with like the potential. They think about the end. They think about the exit. They think about the money.
00:14:39
Speaker
Like, you can't think like that. um You have to wake up excited for what you're going to do every single day. And i mean, my wife and kids get sick of me. I wake up singing every single day. And I always say, today is going to be a great day. Today is going to be a great day. We're going to choose to make today a great day.
00:14:53
Speaker
And that literally just comes out of me because I had that... like programmed into me. Like, I just want to wake up and attack what's in front of me because I'm choosing this path. Like I chose this. I chose entrepreneurship. This is my thing. This is my work baby. And it's like, you know, if you find something like that and you're passionate about it, like you know, most of us have kids, like you're going to look at it the same way you look as a kid. And I know it's not a kid, but you're going to have that like emotional connection to it. And as it gets bigger, like your emotional connection is going to have to separate from it. But early in the early days, you're going to have to be so like passionate about it.
00:15:26
Speaker
And People will like believe in you because you believe in it and people will see that in you. So um I would really challenge anybody, you know, if they're in like a rut or they're stuck is to really kind of hone in on that. Like, how much do I love this? How bad do I want this? Am I really sold on this? And really remove the financial part of it because there's a million ways to make a million bucks. You know, you can like be the best pop popsicle vendor in the world because you built, you know the best flavors and the best systems and the best audience and the best brand, and you can sell it for a billion dollars off of popsicle.
00:16:01
Speaker
Right. And you got to figure out like, Hey, am I obsessed enough with this brand or this product that I can be so focused on it and build the best business possible and the fruit your labor will come later. But, um, I really tell people like, if you don't love the product, good luck. Like, If you don't believe in what you're selling, good luck. Like if you don't enjoy it, good luck. But like, you really got to go down to those most basic levels before you think about anything else.
00:16:25
Speaker
That is so good. Okay. So let's talk about Simply Noted, your baby. For anyone who doesn't know, can you explain what Simply Noted does and why it exists?
00:16:36
Speaker
Sure. Yeah. I mean, that's the most basic foundation is we help companies integrate, automate, and scale genuine custom personalized pen written notes. And I don't know if this is a video podcast. Is this video?
00:16:49
Speaker
this Yeah. Yeah. I want to put it on YouTube. Okay, well, we we like literally it's a real genuine five by seven handwritten envelope with a real forever stamp right here with a real custom handwritten card on the inside, all written in pen, no logos, real pen indentations. These robots have weights on it. So when it goes down into like the card, it digs into it. So you get that nice like, you know, crater, i guess the ink smears, you know, so we're helping people like automate something that wasn't automatable before. or just make it simple um as sending an email.
00:17:22
Speaker
That's at the most basic level. But then we have a lot of technology for tracking and automating. I don't really want to dive into, but really we just, we help people send genuine handwritten notes. And most people use this for like relationship building or like growing their business through like, you know, direct mail type of stuff. We'll send out like 500 and try to acquire new clients, book meetings and stuff.
00:17:42
Speaker
Sign me up for that. used to handwrite everything. Oh my gosh. i had a sales organization of 120,000 and I had to, I personally sent mail to them and for different, you know, matt mile markers. um And I would have. It can be automated.
Overcoming Major Challenges
00:18:03
Speaker
Yeah. It can be automated.
00:18:06
Speaker
Wow. Okay. So what was the first version of this? Horrible. Horrible. It was absolutely horrible. So we bought a pen plotter. that It's now been rebranded as an AxiDraw, but um the original robot we used was just a three-axis plotter on a table, no paper feed, no technology.
00:18:27
Speaker
It was literally just to see if this product could even possibly work. So, um and that's where we started. And then we went to an auto pen. It's the machine that um the president uses to like sign documents.
00:18:41
Speaker
Oh, yeah But that machine's been around like 40-something years. I think it was like early 80s. And there's no technology. um It's a family-owned small business, like five employees handed down from the dad.
00:18:53
Speaker
um And they just, they refused to update it. So I begged and pleaded with them. was like, please, like, we need to be able to automate stuff sending to these machines. We need to be able to actually use handwriting styles and not fonts.
00:19:06
Speaker
Like, please. And they just didn't do it. So... that was a major like decision fork in the road for us. I was like, Hey, we can't scale this business like with this company or this technology. And there was only them that were the only provider of that robot in the world.
00:19:19
Speaker
If we want to keep going, we have to build our own. And um that was something that scared thick I scared a ah bad word out of me because engineering and product development as it was nowhere near in my realm.
00:19:35
Speaker
But what was in my realm was the the grit to try and um to keep going no matter what. And I use the bullets and cannonball like technique. Have you heard about this? I think it's Jim. I got it. I always quote, I got to get the name.
00:19:51
Speaker
But you basically do a bunch of test shots. We went through 14 phase zeros with 14 different engineering companies. And I basically kept taking everybody's quotes. I would remove their price and remove their logo. i would go there and be like, hey, this is what we need to build. Can you build it?
00:20:05
Speaker
They'd give me like a PDF like proposal, remove their price, remove their logo, go to the next engineering company. Say, hey, this is what someone quoted me. i don't really think it's that good. Can you improve on it? Give me your quote.
00:20:18
Speaker
They'd improve it, remove their logo, remove their price, went to the next guy, did it 14 times. We went to a year-long program with the Arizona Engineering engineering School. Like, we we we measured 15 times to cut once because I had no money. Like, if I was going blow, like, you know, hundreds of thousands of dollars at the time, i had to make sure i was right.
00:20:39
Speaker
And then we finally got comfortable with somebody, we made a decision, and then we went on a three-year, three years. Every Thursday from two until ten o'clock, we were at their their office just developing this handwriting robot. And we just slowly watched it come to life.
00:20:53
Speaker
And most people, you know you know, and I'm sure they've heard this, they they overestimate what they can do in a year, right? So they think their business is going successful a year. And they underestimate what they can do in 10 years, right? Like we're at eight years. And if you I thought this was going to take a year. i was like, oh yeah, we're going to be a million dollar company in a year. Like no way that never happened. Like it was just not even possible.
00:21:16
Speaker
But, you know, fast forward 10 years from day one, you know, we're multi-seven-figure business. You know, we have all this technology, all these patents, we're in a 12,000 square foot space, 11 employees, largest provider of this service, because we were consistent and we didn't let anything knock us down. Like, if we did get knocked down, we just got back up and we kept trying.
00:21:35
Speaker
There was multiple times I thought I was going to like put this company under. We had one massive, massive, like lucky client that came on early and we lost that contract and they were basically funding our business. Like we, they were funding our engineering and they were funding our business. We lost them. So like our cash flow shut off overnight. Like they just literally gave us no notice. Like, Hey, we're just not doing this anymore.
00:21:56
Speaker
and I was like, Oh my gosh, I have payroll. I have rent. I have engineering. What am i going to do?
Strategic Investments for Sustainability
00:22:01
Speaker
Felt bad for a day or two, but then I got to work. I just got to work. was just like, all right, I got to find money. I got to go back to sales. I got to market more. got to get on more podcasts. I got to do more SEO. i got to get more creative. I got to do better, you know, closing. I mean, I just got to work. And um most people, when they get to those forks, you know, that's when the rubber meets the road and you're like, hey, am going do this or not? And I'm the kind of person, i'm just going to do it. And um that's where, you know, you got to come up with that on your own, I guess.
00:22:30
Speaker
oh When did, to um was there any, how did you, let me rephrase this. um How did you decide what to invest in first? Because you said you didn't start with anything.
00:22:41
Speaker
Great question. um That is a great question. So when we got started, my main focus was just getting a client. You know, I had a couple like friends that were owned businesses that would do some orders here and there, like to kind of pilot some stuff, but we had to get a website online.
00:23:01
Speaker
But everything that we invested early on, I made sure that it was evergreen and evergreen is like content that lives online. So instead of going to Google ads, I didn't do Google ads for like four or five years because I had no money.
00:23:15
Speaker
Like you would have to spend 50 bucks to get a conversion. And then if they don't convert, you lost 50 bucks. But I was like, Hey, I can spend 50 bucks and post a blog. and that blog is going to rank on Google and that blog is going to constantly drive traffic to my website and then I have the potential to convert clients over and over and over for years.
00:23:36
Speaker
Or get on podcasts and share stories and then have that live online or post videos on YouTube that may take me some sweat, equity and time, but they'll live and index in the web forever. So evergreen content. So as we were building, you know, my my background was in sales and marketing. I just focused on things that were going to help us grow over time because i had no budget.
00:23:59
Speaker
And that's all we did for two years. We just tried to build content, um close deals, and get money in the door so then we can move to, you know, buying more equipment, engineering.
00:24:12
Speaker
We eventually got on ads, you know, so you just got to figure out like, what can you do? What is your domain expertise? What are you good at? What are you comfortable at? What's your budget? And then build a plan and start there. But you can't do everything at once and you got to be okay with that.
00:24:27
Speaker
But I would definitely recommend if anybody's stuck, you know, and they're trying to get to $10,000 a month or $50,000 a month or $100,000 a month, think in terms of systems that are going help you scale.
Constraints Fostering Creativity
00:24:40
Speaker
And Evergreen Content was a system. You know, we we did the SEO breakdown. We came up with articles that we were going to need to write that was going to drive the right traffic and rank for the right keywords. And then we had a system. We had somebody write blog content.
00:24:54
Speaker
And then I was like, oh I need get on a podcast. I worked with the podcasting agency. These are the type podcasts I'm to on. this These are the audience. They're going my story. They're going to backlinks to my website. i'm go to get more ranking power. you know so It's just like how bad you want it and how willing are you to research it and understand it to put this recipe together, which is your business to build ah a beautiful cake or a beautiful dinner or whatever you want do to do. But so it's just a process. It's not going to happen overnight. Manage your expectations and have a 10-year timeline versus a one-year timeline and it will work out. I promised you.
00:25:28
Speaker
Did you ever um invest in something that didn't work out very well in the process? And you're like, m I shouldn't have done that. um You know, hiring has been a challenge, you know, hiring it's its own skill.
00:25:42
Speaker
Early on, I've made some mistakes of going with people like I just trust. And you just know, like people's lives, and they just change. Sometimes people are just they have to move, right? Like, I just spent 10 months, you know, like, oh, my God, I got to find someone else like,
00:25:58
Speaker
That's a hard thing. um You know, we went we went down the wrong road with the wrong technology early on, but we had to. Like sometimes, like, you know you're doing something you can't do or like that's not good for you, but you have to keep doing it. Like we had to keep using those auto pens while we were building out, you know, our technology. i knew it wasn't a long-term solution, but it it was what was keeping our head above water.
00:26:21
Speaker
um But I was aware of it while trying to improve on it. You can't be like keeping your head above water with a problem and not trying to fix it. Like, that's like a perpetual problem that's going to wear you out and exhaust you and cause your business to go down. You have to be like, oh, I'm going to do this until I can implement this. and I'm going to work on this until I can get rid of that, if that makes sense. And for us, it was, hey, we're going to continue using these outdated machines until our machines get built. But we're going to incredibly invest a lot of time into our machines so we can get to them a lot faster and get rid of these bad technology-like machines because it was going give us a massive production and product advantage.
00:27:02
Speaker
I love this. it' This is, you know, a lot of my audience, you know, maybe, you know, hear this, that boot, that it's okay to do this, to start where you are, bootstrapping your own business. You don't have to have access to big funding and they're trying to figure it out as they go. And what you're showing us is that constraints breed creativity, I guess you can say.
Handwritten Notes in a Digital World
00:27:27
Speaker
You have to. Right? Right. And not having millions in funding forced you to be smarter, more strategic and scrappy, which I love. um
00:27:37
Speaker
I so started this on a $10,000 0% interest credit card. Most banks will give anybody that. Wow, that's amazing. So go to a ah bank. I mean, Wells Fargo, Chase, like they're always trying to compete for each other's clients.
00:27:51
Speaker
that They'll give you a $10,000, $15,000, 0%, 12 month, 15 month, like 0% interest, and then work with that. And um that's a, you know, that's a measure 10 times cut once kind of thing. It's like, hey, you know, if I invest 10 grand into my business and it doesn't work out, at least I have a 0% interest loan that I can pay back over 15 months.
00:28:12
Speaker
you know so um i would say that's a a quick hack like if you just need some money right away um but that's how i did it that's a smart hack for sure uh okay let's shift gears a little bit and talk about the problem that a lot of people are dealing with right now and that is drowning in digital noise You know, our inboxes are full, our DMs are overflowing, you're getting spam texts and spam emails, and everyone's using the same AI tools, creating the same content, um but nobody is really listening.
00:28:50
Speaker
You build a business specifically to solve this problem, at least I think. So let's start there. Like, why is it so hard to get people's attention right now? Well, you know, i you know, eight years ago, i was like, oh the internet's going to evolve and get rid of us. And i just feel like every year, like it's more apparent why like our service is just going to continue to grow. I think, you know, I'm 30, I just turned 38.
00:29:17
Speaker
My age forward, you know, there's three or four decades of those age people that are going to continue to work. And they grew up sending handwritten notes to their friends. They grew up receiving handwritten notes because we didn't get cell phones until we were 15, 16 years old. Like from 8 until like 15, that's how we like text messaged somebody was with a handwritten note.
00:29:39
Speaker
So, you know, we went through the software revolution from like, you know, the internet revolution from like their mid nineties until like 2020. And then like AI was released and now we're in like the AI revolution and all these bots and automations and,
00:29:54
Speaker
you know, there's a theory out there, like, the internet internet is, like, dead. It's just all automated. It's all bots. It's all, like, you know, fake comments. You know, they call it slop. And um people are just drowning it out. I mean, they're just, like, ignoring it.
00:30:07
Speaker
And um I do think the mailbox is going to be where they go next. I think all these companies, it doesn't matter if it's, like, print direct mail or handwritten mail. You know, in the 90s, like, you remember going to your mailbox and it was, like, you had to, like...
00:30:22
Speaker
get like a, you know, a shovel to get everything out. There's so much in there. I mean, there was so much mail in your mailbox. And like now it's like a few bills and it's like nothing. So um I do think people are going to pivot back. They're going to try to engage them in a more tactical way. And a handwritten piece is a way to do it like in a human to human way.
00:30:39
Speaker
um not a marketing to human way. Even though, like, sending handwritten mail is technically like a marketing tool, it's not going to feel like that. And that's when it comes down to growing your business and having a relationship with your customers. Like, you have to do a yeah have to have a product, you have to have a service, but customers will always remember how you made them feel. And receiving a handwritten note, perception is reality. They're going to think that you sat down and sent them a handwritten note. And that's going to be worth its weight in gold. It's going to plant a seed.
00:31:07
Speaker
That's something they're not going to forget. And when it comes to making a decision, again, to make a purchase, you're going to come to mind. Or they're having a conversation with somebody and they're talking about the service you provide. They're going to remember you and not the other 19 different, you know, competitors out there. They're going to remember that person who took the time to build a relationship with them.
Client Success Stories
00:31:28
Speaker
Or getting more reviews, right? So I just think the the value of receiving something like this right now, maybe not in like two years, so I feel like it's going to get really competitive.
00:31:39
Speaker
um It's just like a huge opportunity that most people are not taking advantage of. And it's an easy way to stand out versus what everybody else is doing.
00:31:50
Speaker
um What would you say like the, I'd have to say that the response to a handwritten note versus a typical email open rate is vastly different.
00:32:01
Speaker
hmm. Yeah, well, and email is free, you know, and depending on, like, how you do it. um I don't want to get too technical, but we can track our handwritten notes just like email. We track handwritten mail to the andbar to the mailbox so we know when it's delivered.
00:32:16
Speaker
um If someone scans a QR code on that note, just like tracking an email click, we can track who scans the QR code on your handwritten note. You can so you know enter them into sequences. I don't, again, want to get too technical, but we've made handwritten mail as trackable and as omatable and as easy to send as an email. And um that's usually when we talk to like marketers or like, you know, C-suites about how to implement this into like an automated system for the business.
00:32:46
Speaker
But um yeah, I think the open rate for emails all over the place, but a handwritten note doesn't mean... look at your email. Like you're to open it and you're going glance at it and go to the next email. Like there's just, there's no engagement there. They're just like, do I need to respond to this? Is this important? Do I need to respond to this? Do I need to respond to this? It's like click, click, click, click.
00:33:05
Speaker
When you open the note, Like, oh, someone took the time to send me something, like, it must be important for me to read it. And they're actually going to spend, you know, 10, 15, 20 seconds versus the one or two seconds they may look at an email.
00:33:17
Speaker
So, I mean, it's just the stats, no matter how you look at it, open rate versus email open rate, the time spent on engaging versus email in a handwritten note. um The impact of it. I mean, it's just, it's so lopsided every way.
00:33:31
Speaker
It's just, it's hard because it it costs more than sending an email. So it's like, you have to weigh like the costs, like benefits of that. But I think, hey, without your customers, you wouldn't have a business. So why not invest in a relationship with them? Like they're paying your your paycheck so you can pay your bills and take care of your family.
00:33:48
Speaker
Why wouldn't you invest, you know, a buck or two into thanking them and like trying to like get them to be more loyal to your brand and to your business? I know I always get a message or a text if I send someone a card and they're like, thank you for thinking of me and like a customer. And they were just so impressed because I hadn't, they hadn't received one from anyone else before. so I absolutely love that. Is there, can you share any story ah from a client that used this strategy and saw massive results?
00:34:17
Speaker
um i can I literally just went to my CPA's office doing tax stuff. And I saw a handwritten I went to the lobby. I saw a handwritten note on his desk. And like i I know our product because I live by it.
00:34:31
Speaker
And I opened it up and I immediately recognized the handwriting style. And the person who sent him a handwritten note used our company.
Balancing Automation and Personal Connections
00:34:39
Speaker
It was like so funny. But um I just thought that was like, you know, my CPA received a handwritten note. He appreciated it so much. He put it on his his table in his meeting room. And then when I went there, I saw, you know, the note that we provided for our customer to be sent to him. I so i thought that was like pretty funny.
00:34:56
Speaker
But um yeah, we have tons of case studies. You know, most of them are in like nonprofit and real estate. And just like the client retention versus, not you know, using like digital client retention versus physical client retention.
00:35:10
Speaker
um It's just so lopsided. um You know, doing like a re-engagement campaign to like a client list versus email, 27 times response rate for a handwritten mail piece versus email.
00:35:22
Speaker
um you know Client churn rate, so like how often your clients are like not coming back, was improved by 25%. Again, this is a nonprofit in real estate, so like repeat purchase referrals or repeat donations. So yeah, we have tons of case studies, and those can be... you know When you request a sample on our website, we send you a big sample kit. I know this is a video, so I'll show you.
00:35:45
Speaker
But we send a big sample kit like this, and the case studies are in there. So yeah, I mean... There's tons of data around it, but at the end of the day, you know, it's a handwritten note. You know, it's really meant to be impactful, stand out and be different versus the traditional sales and marketing and like CX tools that are out there right now.
00:36:04
Speaker
Yeah, think personalization beats a spammy email that you're going to just send any day. but I think it's absolutely a good um a good advantage to have. now um what is what is one thing that you would recommend every entrepreneur should automate?
00:36:27
Speaker
um Well, you know, what you should automate at a hundred thousand dollar a year business is different than a million dollars and then three million dollars. I think just like with life, you know, it's a constant evolution who you are at 20. You're a different person at 25, a different person at 30, 35, 40, know, you're constantly evolving.
00:36:46
Speaker
But what I would definitely invest in early on is in yourself. Try to understand everything about your business, understand sales, understand marketing, understand systems, understand your CRM, understand how to find clients, you know understand just automation software. Like what can you automate? These are all things I didn't know that I just learned through.
00:37:05
Speaker
Like i always say you grow through what you go through and you can't cheat. You can't like, oh There's no easy way through it. Like if you're finding hacks, like you're not learning. And if you're not learning, you're not growing. so grow through what you go through in the early days. Just have like a good base knowledge of how every system works. And then like once you get to like, a I would say, I don't know, I don't know how the size of your businesses, but once you get of your audience, but like once you get to a certain level to where you can now afford paying somebody to do something,
00:37:35
Speaker
you know, I would invest in that. Or, you know, for me, I'm really all about like lead generation, ai automation. So I build systems, but we're, you know, multiple seven figure business. So I have, you know, the time to invest in those things.
00:37:49
Speaker
But um right now I'm investing in like our s STRs, like automating s STRs to AI agents. So when leads come in, we have like an AI agent that just nurtures them. follows up with them, has an intelligent like response brain. So like, we don't have any manual work of doing that. And the whole purpose of this AI agent is to get them to schedule a call or make a purchase online.
00:38:09
Speaker
And it just, it constantly follows up, you know, in a respectful way and nurtures that lead until they take an action. So that's something I'm doing now to try to get us to the next level. Also a lot of lead generation. I still haven't figured it out, but I have a couple of VAs, so virtual assistants. You can get virtual assistants at Fiverr, Upwork, OnlineJobs.ph, virtual or Latinos. There's tons of these like virtual assistant platforms that can help you run systems. So we do a lot of outbound on like cold email, social, um cold calling, and I build the systems and then I have the VAs like run the system. So I'll build like an SOP, standard operating procedure.
00:38:48
Speaker
I'll again, grow through what I went through. I'll figure out how to use them. I'll write down what to do, execute the plan. And then I find somebody, have them execute it so I don't have to do it anymore. So yeah I mean, I can give you hundreds and hundreds of examples in in every every category of business, but um just know it's an evolution. um You know, zero to 10,000 is different from 100,000 100,000. And...
00:39:13
Speaker
and So you just evolve, but you have to literally go through it. There's no cheat. And, you unless you have funding in like, you know, you can get around, which I didn't. So I had to figure this all out, but um you'll be, you'll be more than you'll be thankful that you figured it out versus trying to like look for shortcuts. It's more fulfilling at the end.
00:39:34
Speaker
Yes. Yes. You'll, you'll learn a lot for sure. um What's the one thing you think um entrepreneurs should never automate? Yeah. um
00:39:49
Speaker
I may be putting my foot in my mouth here. is like It's like this relationship building. You know, I know like a handwritten note is a part of that, but you know, still being able to pick up the phone and call somebody, um i would never automate that. I know there's like ways to do that with, I think it's 11 labs. Like you can clone your voice and have it make phone calls for you and have it hooked up to like a large language model and have a conversation.
00:40:11
Speaker
But I would still like keep like the human-to-human, real human-to-human there for as long as possible. Go meet with somebody, have lunch with somebody, go to networking meetings, be available, be in the community, be seen.
00:40:23
Speaker
um i think that's going to be something that's going to live within business for a long time. I think humans want to do business with humans, not robots, automation. i still think g when you're doing a B2B play, at least, and someone's going goingnna invest a serious amount of money into whatever service or product you're providing,
00:40:41
Speaker
there's always going to be a human in the loop. There's always going to be somebody involved in that process. So figure out a way to automate as much as possible, you know, emails, you know, marketing, retargeting, um operations, product fulfillment, but how to automate that stuff, you know stuff that happens behind the scenes.
00:41:02
Speaker
But always, I would you know pick up that phone and call that one client, just check in on them, you know update your CRM and make sure to ask about their significant other or how their kids are doing. I think that, especially as the AI takes off and it's going to disrupt this space, um people are going to want to work with people at the end of the day.
00:41:21
Speaker
I love that. yeah And I think it's you're not choosing between automation and authenticity. You're you're using the automation to enable the authenticity. Yep. And increase it. you Increase it. Just to show them I'm making an extra effort. Yeah.
00:41:38
Speaker
Because at the end of the day, like, you know, we're all trying to do our best, right? In business, we're trying to, it's just introducing a system that helps you connect and improve something that I couldn't do without it. And i can easily not send it Right. It's gonna save me money. Right. But it's like, Hey, at least I took the time to figure this out because I wanted to to say thank you.
00:42:02
Speaker
Right. And do it differently than somebody else's doing. And I think, again, the perception is reality. They're just going to appreciate that you took the time to figure that out.
00:42:13
Speaker
How would you, know, whenever you're getting all these, these sales coming in or leads coming in um how do you follow up with leads without being annoying?
00:42:24
Speaker
So we have different, so we have like a system for like ads or leads that come in through ads. We have a system for leads that come in through outbound. We have a system for leads that come in from our social channels and depending on like where they come from, like right now, everything's built into our CRM and like N8N, like an automation tool, but I'm trying to get like agents like launched in my business right now to get them to handle everything.
00:42:52
Speaker
But you got to know that there has to be context about where they came from. So it makes sense. Right now, again, I'm using email, i' automated email, automated text message, human in the loop.
00:43:03
Speaker
um Someone calls a lead right away. So as soon as someone comes in know I'll have one of our AEs or SDRs make a call so they know we're a real business. It's a real person. They're not getting an automated, like they get not an automated text message and automated email because it's just like basic stuff.
00:43:19
Speaker
But we try to hit them on every channel because some people want to text, some people want to call, us some people want to email. And the one I just don't want to automate is a phone call. But um yeah, I build all my systems within GoHighLevel, which is a CRM, very easy to use, very affordable.
00:43:35
Speaker
And then everything within N8N. N8N is just a workflow automation tool that allows me to automate all these tasks. So... Yeah, you just got to have some context behind of where it's coming from and build out systems. And this is like what I'm talking about in the early days. You want to learn what these are. be aware of what a workflow is. Be aware of what a automation is, a no-code automation tool.
00:43:59
Speaker
What is an AI? like That's just like a trendy term right now. But is an AI a large language model? Is it a browser tool? Is it something that lives on your computer? like Is it contextual-based? Is it visually-based? You have to understand these things because it just gives you so much more domain expertise to build something that's going to actually add value to your business. So um I know it's getting a little technical, but um yeah, but yeah, I mean, you you have to have these systems. So when someone comes in, and you're not manually doing it.
00:44:37
Speaker
Like you have to automate all that stuff. And if you're not you're you're never going to grow. You're never going to scale and you're going to get really overwhelmed.
Perseverance and Legacy
00:44:44
Speaker
Is there any one particular automation that you say creates the fastest Yeah.
00:44:52
Speaker
um I don't think it's an automation. i think, you know, if you're going to get into trying to grow your business, I think cold email is like the most inexpensive. I think they the stats are for every dollar you you invest, like the average ROI is So you invest a dollar, you get $44 back.
00:45:11
Speaker
um But that takes time to learn. But if you can figure that out, that's like a quick way for you to now... create opportunity, get people interested, respond and book a meeting.
00:45:25
Speaker
But um yeah, I think if you can automate emails, so automate outbound emails and automate follow-up emails, that's like where you should start like zero, like ground zero, learn how to build a cold email, like outbound tool. And then when leads come in to your CRM, fill out a form, pay an invoice, you have like a sequence of emails, like like follow-up emails. They're two different systems. Like it's not the same thing.
00:45:49
Speaker
So just learn how to do that. And I would start there for sure. It's the easiest, you know, lowest risk. um Like I would say automation that you can get started with.
00:46:01
Speaker
oh and That is great advice. And i have to agree with that too, because that was one thing I was always struggling with, with the automating. If I didn't before when I was responding to emails, but having that whole system and funnel set up that just does the automation for you is key. Now, like what, what legacy are you hoping to build through your work?
00:46:25
Speaker
Um, you know, my why is my my family and my kids. I want to be a person of value. i want to be someone, at least my kids, you know, when I'm gone, when they think about me, i was somebody that they could look up to, that they can lean on, that they could be proud of, that was a provider, that was a protector, that led by example, be a man of integrity, character.
00:46:49
Speaker
um So I know exactly like who I am and what I'm doing and why I'm doing it. um You know, and again, by me trying to become that person every single day, i know that has like a positive effect of the people that are around me as well. So I can be a positive influence to the people who are here with me on my journey as well.
00:47:08
Speaker
And I think that is what drives me. And i my family's seen me struggle, but they've seen me overcome that struggle. So now my kids are going to see that. So when they hit struggle, they're going to have an example of how to overcome struggle. They've seen me stress.
00:47:24
Speaker
They see how i handle stress. You know, they've seen me be successful. They've seen me how to handle success. So I'm constantly trying to just be a better version of myself.
00:47:34
Speaker
um you know I'm eight years into my journey. I'm past the 90% who don't even start, the 90% who've quit. And i don't I'm not even paying attention to anybody anymore. I'm so focused on my business and my team and my family that it's just starting to compound now. And I'm not saying we're out of the woods because we still want to grow. like This isn't a lifestyle business for me. like we still have new goals, new chapters with really big challenges ahead of us.
00:47:58
Speaker
But those really really big challenges were ahead of us eight years ago when we got started. They're just different, really big challenges. So I'm going to continue to grow through what I go through. And that's what most excites me the most.
00:48:10
Speaker
I love that scene. Go through what you grow through or grow through what you go through. If your younger NFL self could see you now, what do you think he'd say?
00:48:22
Speaker
yeah.
00:48:27
Speaker
Oh my God, i was, I'd be very proud. Like I would say, Hey, don't worry. Everything's gonna be okay. Um, that's a very, ah um would say emotional question for to answer, but it was so hard that identity shift in crisis, having everything pulled away from you.
00:48:48
Speaker
very hard times, but um I was always rooted in knowing who I was. I was a person that was going to continue to push forward. And i wasn't going let the people who supported me along my journey down. you know, those people did a lot to get me to where I got, and it wasn't going to be for nothing.
00:49:07
Speaker
And i knew in order for me to become the person who I wanted to be, i had to continue to keep going. knowing i was going to have kids someday and I wanted to be, you know, that leader and that father for them and that that person of character and that they can look up to. so yeah, I'll just say don't worry. But um I went, you know, ah like I was so stressed. I was so stressed. And I wish I knew what I knew now.
00:49:35
Speaker
15 years ago. just, I mean, I just, I think about that hindsight is 20, 20, but like, probably wouldn't even went to the NFL. Like, I was like, let me just start at like 22 and I would have been fine by 30, you know, but like, Hey, we all, all are dealt the cards were dealt and you just got to adjust and play the cards on hand. And that's what I did.
Advice for Mompreneurs
00:49:58
Speaker
that pivot is, is hard that, um, when you have that identity crisis and go into something new is so hard. I experienced it working full-time, then going to stay-at-home mom. And it's like, what am I going to do now?
00:50:13
Speaker
It's, yeah um, but you, you did it, you went through it and here you are. And if you could give, ah if you could only give one piece of advice to a mom starting a business today, what would it be?
00:50:26
Speaker
Get started, keep going and never give up. um You know, don't count the days, make the days count. um Over time, it's going to compound and you're going be so proud of yourself at the finish line, but you'll realize there's never a finish line. You're going to get over that first hill. always use the hiking reference. You're going to get to that peak.
00:50:49
Speaker
of your first climb of your first mountain. And then you're going to see a new peak and a new challenge. And going keep going. And that's the fun of life. There there is no finish line.
00:50:59
Speaker
you know The finish line, I guess, is when we're gone. But um we can constantly just continue to improve and and try to be a positive influence and make positive change and be a good person for those those people around us and try to leave a legacy for the next generation.
00:51:14
Speaker
That is gold. ah Rick, this has been incredible. Before we wrap up, could you tell our audience the best way to connect with you or a little bit how they can connect with you at Simply Noted and explore working with Yeah, my ah um by only social media i really use is LinkedIn. So just link go to LinkedIn, Rick Elmore, E-L-M-O-R-E, or search Simply Noted.
00:51:39
Speaker
And if you guys want to learn about our product, just go to simplynoted.com and just hit request a sample. um It's right there on the homepage. and I'm sorry, going to get an email, you're going to get a text message, somebody's going call you, but we'll send you a really nice we'll send you a really nice sample kit the mail so you can see the product. I'm really proud of what we've built. I think we've solved a real problem and we're doing it differently than anybody else.
00:52:03
Speaker
And you should be. It's an incredible idea in business. For everyone listening, here's what I want you to take away from this conversation. It's first, you don't need to be have a perfect background to build something extraordinary. Rick went from the NFL to building a tech company with zero engineering.
00:52:20
Speaker
So your unique path is your advantage. And in a world of AI and automation, the human touch matters more, not less. Personalization is your superpower as a woman in business. And third, constraints aren't your enemy. They're your catalysts. Bootstrapping forces you to be creative, strategic, strategic and scrappy. And that's how you build something sustainable.
00:52:44
Speaker
And finally, authority isn't about being the loudest voice in the room. It's about being constantly showing up, adding value and serving your audience well. And here is your homework I would love for you to do. Pick one area of your business where you're blending in, just one and ask yourself, how can I add a personal touch here that nobody else is doing? And maybe it's a voice note instead of a text. Maybe it's a video message or an email and maybe it's a handwritten message Thank you note used from Simply Noted and maybe it's taking time to actually research your leads before you reach out. Just do the one thing and that's how you stand out. That's how you win. If this as episode resonated with you, please share it in your stories, tag us and share your biggest takeaways. And Rick, thank you again for being here. Your story is proof that you don't need a perfect background to build something extraordinary.
00:53:41
Speaker
And um thank you so much. And mamas, until next time, keep leading, keep growing and keep believing in what's possible. You've been listening to Mamas Who Lead with Laura Carafino.
00:53:55
Speaker
Thank you for joining us on this journey today. Each episode, each story, and every piece of advice we share is a step towards building a community of empowered, resilient, and inspiring mama leaders just like you.
00:54:10
Speaker
Remember, leadership isn't just about the title or the workplace. It's about how we navigate our lives, uplift those around us, and pave the way for future generations. As we close today's episode, I encourage you to carry forward the insights and inspiration you've gained.
00:54:26
Speaker
Apply them to your life, share them with your tribe and continue to lead with heart and purpose. For more empowering stories, strategies, and support, make sure you subscribe to Mamas Who Lead on your favorite podcast platform. And don't forget to follow us on social media for behind the scenes content.
00:54:43
Speaker
community discussions, and much more. Until we meet again, keep embracing your unique journey of leadership and motherhood. You are capable, you are powerful, and you are exactly where you're meant to be.
00:54:56
Speaker
Lead on mamas.