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Beyond Busy – a conversation with Ann Carden
9 Plays1 day ago
Exploring the secret to effective time management
Ann Carden was a happy but cash-strapped stay-home mom who became a successful serial entrepreneur, author and business coach.
Ann has successfully built and sold at several businesses, that were built around her passions and now spends time supporting other entrepreneurs.
In this episode of The Independent Minds Ann and host Michael Millward explore what Ann has identified as the best ways for entrepreneurs and business managers to manage time and work priorities, so that they can avoid being able to say that they are beyond busy.
Their conversation covers
- ·The reasons why business people feel beyond busy
- Why some people consider being too busy to take time off a badge of honour
- How being beyond busy creates problems for managers, their teams and businesses as a whole
- How business people can avoid getting to a point of being beyond busy.
More information about Ann Carden and Michael Millward is available at abeceder.
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Buy Ann Carden books at Amazon
- Be the one they choose
- Expert in You
- 10 Marketing & Money Making Secrets: Every Business Owner Must Know
- 30 Minutes to $30,000: How I Find ANY Business $30,000 Or More In 30 Minutes!
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Transcript
Introduction to Independent Minds
00:00:06
Speaker
Hello and welcome to the Independent Minds, a series of conversations between Abbasida and people who think outside the box about how work works, with the aim of creating better workplace experiences for everyone.
00:00:22
Speaker
I'm your host Michael Millward, the Managing Director of Abusida.
Guest Introduction: Anne Carden
00:00:27
Speaker
Today, Anne Carden is going to help me understand what people mean when they say that they are beyond busy and how to make more effective use of their time.
00:00:39
Speaker
As the jingle at the start of this podcast says, The Independent Minds is made on Zencastr.
Zencastr Promotion
00:00:45
Speaker
Zencastr is the all-in-one podcasting platform that really makes every stage of the podcast production process, including editing and distribution, to all the platforms so easy.
00:00:57
Speaker
If you would like to try podcasting using Zencastr, visit zencastr.com forward slash pricing and use my offer code, Abbasida. All the details are in the description.
00:01:10
Speaker
Now that I have told you how wonderful Zencast is for making podcasts, we should make one. One that will be well worth listening to, liking, downloading and subscribing to.
00:01:22
Speaker
Very importantly, on the Independent Minds, we don't tell you what to think, but we do hope to make you
Anne's Background in Strategic Growth
00:01:28
Speaker
think. Today, my guest Independent Mind is Anne Carden, who is a strategic growth advisor.
00:01:35
Speaker
Anne helps businesses grow by helping them make more effective use of all of their resources, including time. You'll have seen Anne speaking at various different events, hosting a podcast of her own, or may have read one of her four published books.
00:01:51
Speaker
Anne is based in St. Louis, I'm sure I've said that wrong, St. Louis, Missouri, USA, which is the gateway to the West. St. Louis is not somewhere that I have ever visited, but when I do go,
00:02:05
Speaker
Now that I know Anne, I am sure there will be someone for me to meet in St. Louis.
Travel Plans to St. Louis
00:02:10
Speaker
She'll have to put me right on this. And I'm also sure that we will ride a trolley bus.
00:02:16
Speaker
I'm equally sure that I will be making my travel arrangements at the Ultimate Travel Club because that is where I get trade prices on flights, trains, hotels, and all sorts of other travel-related purchases.
00:02:28
Speaker
You can do the same by using the link in the description, which has a built-in membership discount. Now that I've paid the rent, it is time to make an episode of The Independent Minds. Hello, Anne.
00:02:39
Speaker
Hi, Michael. It's great to be here. Thank you very much for being of
Transition to Entrepreneurship
00:02:44
Speaker
being here. I really do appreciate it. I'm thinking am going to apologize. i know I've said it it's St. Louis or St. Louis. It's St. Louis.
00:02:53
Speaker
Yes. St. Louis. Right. Okay. Being a European, it looks like it's Louis. I should know these things. St. Louis. Louis. Louis. very Right, I'll get that into my mind.
00:03:05
Speaker
But please could we start by giving us a little bit of background about Anne Carden and why you do what you do now. Thank you, Michael. ah Yes, so I've been an entrepreneur for about 35 years after leaving a 13-year corporate position, business management, um and ah for a large retail organization and wanted to be a stay-at-home mom.
00:03:27
Speaker
and made the decision to leave behind that career and that income. And we found ourselves financially struggling. So I started looking for a way to make money. And that was how my first business started, which went global before the internet. So that was, again, about 35 years ago. And since then, I have built and sold five previous businesses to the two businesses that I have
Building and Selling Businesses
00:03:50
Speaker
now.
00:03:50
Speaker
So today I work primarily with professional entrepreneurs and experts who really want to make those million-dollar leaps, and they want to do it with less complexity, more profits, and just really enjoying their life a lot more.
00:04:05
Speaker
What was the first business that you set up? So the first business was actually a craft doll business. ah Crafts were kind of exploding across the United States at that time. And I had made some things, put them in a little store. They didn't sell. And I asked the owner, what is selling?
00:04:23
Speaker
And she said, these rabbit dolls. And that was seven years in that business, designing and making my own dolls and shipping them all over the world. And I was in stores across the country. And employed other moms that could help me with that business and yeah I did that for about seven years.
Time and Energy Management
00:04:41
Speaker
Yeah it is great to be a stay-at-home mom. I grew up with a stay-at-home mom but to also run a business in a way that allows you to be a stay-at-home mom is like a big challenge so congratulations on your treatment there.
00:04:57
Speaker
Thanks. And on all the other businesses as well. Yeah, thank you. Well, it was a lot of long hours. I mean, people don't realize, um you know, back then, again, we didn't have the Internet and and things that we have available today. And so I had to do everything the old fashioned way, run print ads in international magazines and.
00:05:14
Speaker
I was basically running a manufacturing company out of my home, but there were a lot of 3 a.m. m mornings and a lot of very late nights. And I worked extremely hard in that business.
00:05:25
Speaker
And, you know, as I grew it and as I brought in other people to help with different areas, that's where the real growth happened. And that's where I was really able to expand. So that was kind of my first taste of what it means to leverage your time and your energy and grow
Market Shifts and Business Pivoting
00:05:41
Speaker
faster.
00:05:41
Speaker
And I bet you loved every second of it as well. I did until I didn't. I'm kind of one of those people. I'm like, I'm all in. I'm super committed until, you know, something changes or there's a shift. And all of a sudden I'm like, yeah, I'm not loving this anymore. so Yeah, I also am able to see market shifts and market changes.
00:06:02
Speaker
That's been a real intuition that I have. And so I often know when it's time to make a pivot or make a shift. And and that's kind of what happened with that business um after seven years of doing it. Well, really, probably about the five year mark or the six year mark.
00:06:19
Speaker
We saw a shift with a lot of imports coming in and we couldn't, I almost couldn't make my products as inexpensive as they were being shipped in from like China.
00:06:31
Speaker
and some of these other places. So I saw that shift in the market. Since I was creating my own designs, everything was unique and proprietary to my business. I made the
Emotional Detachment in Business Decisions
00:06:41
Speaker
decision to go into the pattern ah market.
00:06:44
Speaker
And so I started creating patterns with my designs and then was selling those to pattern companies. And then people could make my dolls. So they they didn't just have to buy the ready-made product, they could actually make them.
00:06:56
Speaker
So that was sort of a second tier of that business. But I didn't love that. So as I saw the market changing, I decided it's time to sell these and get out and move on.
00:07:10
Speaker
Yes. The key part is not to get emotionally involved with your business, isn't it? That's hard. to I really had to learn that, Michael. That's been a hard one for me because all of my businesses, even the first one started out of like it was a talent or a gift that I had, even though I didn't know how to make a rabbit doll at the time.
00:07:27
Speaker
I still was very crafty and very creative. I knew that I could figure it out. And I loved it as I fell in love with it and I started creating my own designs. I had so much fun with it and I absolutely loved it.
00:07:40
Speaker
I did that with all of my businesses. So yeah, it's a little bit hard to not get emotionally attached. Going into the pattern side of things was very difficult for me because these are my designs and my creations. So I
The 'Beyond Busy' Phenomenon
00:07:54
Speaker
had to figure that out the hard way. I wasn't always great at that.
00:07:57
Speaker
Well, I'm learning the same sort of lessons. Having other people in my business doing things that they are better at than I am is a huge learning curve. You need the extra people in the organization. Otherwise, you're just never going to have any downtime. You can't do it all yourself.
00:08:15
Speaker
And yet I constantly meet managers in organizations and business owners who do it all themselves. They are, like we say, beyond busy. Well, can't grow that way for sure. What does beyond busy mean? What what is the origins of the ah the idiom? And it's ah fairly mundane, really.
00:08:34
Speaker
you know I looked up Beyond Busy, and it's just simply a modern intensifier emphasizing an extreme level of busyness. It doesn't have a well-documented historical origin like some other idioms.
00:08:48
Speaker
It's likely evolved from just natural progression of language where people amplify common expressions for a greater impact. It's people emphasizing the fact that they have a lot of things on their plate. Wow.
00:09:00
Speaker
Do people know that they're beyond busy or is it does it just become ordinary every day? You know, that's such a great question. First of all, beyond busy is limiting. When I come across, you know, a professional entrepreneur or a coach or consultant and they say, oh, I'm so busy, I can't scale my business.
00:09:17
Speaker
My first impression, because like knowing what I know, building businesses, I think, This is exactly the time you should be scaling your business. You have a business problem if you are so busy that you can't continue your business or you can't continue to grow your business.
00:09:35
Speaker
And if a business is not consistently growing, it is declining. They just haven't seen it yet. They haven't seen the repercussions of that. So beyond busy is limiting. It is it caps your income ah in your revenue. It caps your growth.
00:09:50
Speaker
It's so interesting
Risks of Over-Busyness
00:09:51
Speaker
that a lot of times people wear that as a badge of honor, like, oh, I'm so busy. Like like it's there's just something amazing about it. But for someone who knows that that can see the bigger picture, it's easy to see, oh gosh, you're already going to be in a decline and you just don't know it I agree with you. if you are busy, well, it depends why you're busy.
00:10:17
Speaker
If you've got your organization, business structured and you're busy, hopefully that's because you've got lots of work on and that's when you should be bringing other people in to be able to do the work more efficiently, more effectively.
00:10:31
Speaker
But if you're trying to do everything yourself, you will just be busy. Absolutely. The standard of the work that you do will drop. Yes. And what you've built, your reputation for quality, well, your reputation is the most valuable part of your business. You can't put a price on it, but it takes you a long time to earn a a good reputation.
00:10:53
Speaker
And like people say, it takes seconds to lose one. A lot of people don't realize this, but it is really easy to break a business when you get so busy. ah Even a lot of people that even scaling too fast, growing a business too fast can break a business because you're not set up. You don't have the infrastructure.
00:11:10
Speaker
in place Whether that's people or systems, whatever that is, you don't have the infrastructure to sustain that. I have worked with businesses that were making millions of dollars, Michael, and the owner, you know, they were losing customers and clients and they were...
00:11:27
Speaker
get And they had always had a great reputation. But when things just went to such a level that they didn't have the right systems and people and infrastructure in place, their business started declining to the point that some of them almost lost their businesses.
00:11:42
Speaker
So you have to realize that being too busy, it's not a badge of honor. It's a time to grow Yes,
Avoiding Excessive Busyness
00:11:51
Speaker
very much so. I suppose one of the questions is, does this happen to everyone?
00:11:57
Speaker
Are the things that somebody setting up a business now could actually put in place before they're busy to prevent themselves being beyond busy?
00:12:09
Speaker
Yes, absolutely. And a lot of people don't think this way. But One of the things that I say is really you should never be alone in your business. Even if you're a solopreneur, you should bring in an assistant or bring in somebody that can take some things off of your p plate. And here's the other thing. People think they can do everything extremely well when really we can't do everything extremely well. We we have our superpowers, right? And the rest of it we try to learn along the way.
00:12:40
Speaker
And yes, you can be familiar with it, but you can't do it the same way as someone where that is their whole focus. So it's important for people to realize that they really do need some help from the very beginning to just take some things off their plate, even if that means that gives them more time to market and sell, which is the driver in a business, right? to build revenue, putting systems in place from the very beginning. It can be as simple as just SOPs on a Google Doc.
00:13:11
Speaker
But you know some of these things were mistakes I made along the way. And so I learned these things the hard way. You can do that. Anything you do, I say more than three times, it should have a system.
00:13:23
Speaker
So you can do that very early on, start putting those systems in place. And it really does leverage your time. You don't have to keep you know reinventing the wheel every time you do that same task in your business.
Creating Consistent Systems
00:13:37
Speaker
That sort of just rolled off your tongue very quickly there. I'm going to just take a moment and realize that if you do something three times or more, you should have a system for doing it as effectively and efficiently as is possible.
00:13:54
Speaker
and Just three times. where Even if you do something three times a year, you should have a system to make sure that you are doing it as efficiently and effectively as possible.
00:14:04
Speaker
And I suppose you've got to write down what that system is so that you can give that task to someone else. Yes. And know that it's going to be done in the same way as you would do it because you've documented the way that you do it.
00:14:17
Speaker
And that brings up such a good point, Michael. As your business grows, it's much easier to bring in employees and even replace employees should you need to when you have systems in place.
00:14:29
Speaker
I used to say as I was building businesses um and I would even, as I was coaching and consulting you know business owners and entrepreneurs, I would say, don't leave anything to chance. And you you don't even, i don't want this to sound wrong. It's not about you don't want your people to be creative.
00:14:45
Speaker
It's It's not that. But there are certain things within a business that when they have been proven to work, you don't want to reinvent the wheel until that thing quits working. So you want everyone using that same process, that same system, which builds consistency into a business.
00:15:03
Speaker
If we think about a brand like McDonald's or a brand like Apple, They're known for the consistency that they have. when When you hear that name, you know what you're going to get. You know the quality you're going to get. You know the outcome you're going to get.
Delegation and Leadership Skills
00:15:19
Speaker
And it's because they don't leave anything to chance. They replace employees all the time. They have different people that come in and out of their company. But the quality remains, the system remains the same, and you can change out one person making hamburgers with another person making hamburgers. And that's if most but people set up their businesses this way, we would see less businesses fail.
00:15:43
Speaker
Yes. One of the things people say, well, they're making hamburgers. yeah So that's a process that's very easy to do that. But it doesn't really matter, I don't think. Regardless of what it is, you have ways of doing it. You have your way of doing it.
00:15:58
Speaker
And you that is how people can expect you to communicate with them, for example. So you have a... ah a way of writing an email, a way of writing a letter. Yes. but You have a way of doing a presentation.
00:16:10
Speaker
it's It's all standard to you, but it's it's recognizable as your approach. That's so true. I built health clubs and weight loss centers were four of my businesses that I built and sold. And we had systems in every one of those.
00:16:25
Speaker
And I can't even imagine if I would have had to run all the classes, do all the tours in the clubs coach all the people on the weight loss, do all the personal training. I mean, they never would have grown and expanded.
00:16:40
Speaker
And i wouldn't have had anything to sell at the end of the day, because at the end of the day, nobody's going to buy my job. They're going to buy a business. And so this is where I really learned.
00:16:51
Speaker
Well, I learned it in that first business, but ah you know, you have to build things so that they're almost turnkey. But I think back to one of my employees, she was really a right-hand person for me in one of my health clubs. And she was just gold.
00:17:06
Speaker
I even wrote about this in my first book. And I remember when I started putting in really good systems for like health club tours and how to sell, how to sell the memberships.
00:17:18
Speaker
And I remember she cried. She said, I am not a salesperson. I am not a salesperson. I can't do this. And she turned out to be one of these she was the top salesperson.
00:17:31
Speaker
And she went on after I sold those clubs, she went on to open her own business. And she was able to do that because of the skills she learned because of the systems. So not only are you helping your own business, but you're growing your people. And I don't think people think like that.
00:17:46
Speaker
These are all skills that can be acquired. And it's it's kind of arrogant for us to think that we're the only ones that can do it. And yet so many times people are afraid to let go of control because they think, well, I can do it better than someone else. But if you have good systems in place and you train your people well, there are no limits as to what can happen inside of a company because it's not because you're not the bottleneck. It's not dependent on you.
00:18:16
Speaker
It's a game changer. Yes, I totally agree with you. And to add to what you've just said, I think it's interesting
Evolving Entrepreneurial Roles
00:18:23
Speaker
to notice that those entrepreneurs, business owners and managers of businesses who don't have a system, don't have ways of doing things that they can communicate with other people.
00:18:37
Speaker
not only end up doing an awful lot of things themselves, which they should have delegated, but they don't have the confidence in themselves, their employees, or the way in which they're going to delegate it.
00:18:48
Speaker
you They're the ones who end up trying to grow their business, setting up a board, bringing in other directors, and then they'll find themselves without a job because...
00:19:00
Speaker
they're They're not doing their job. They're not leading the organization. They're too ingrained, too engrossed in the day-to-day activities of the organization to actually do their job properly, which is leading the organization.
00:19:12
Speaker
If you're not doing your job properly, you're of no use to the organization and someone is going to separate you from that organization. Even though you are the person who set it up, you are the person who put the money in, you are the person who is the face of it, they will separate you from it. And there are some very high profile cases of people who've been thinking, I am the CEO, and yet the board has gone, well, no, you're not. You're not the right person to lead this organization into the future.
00:19:41
Speaker
Set it up. Yep. But lead it, grow it. No, you're not the right person. Yeah. Yeah. And you bring up a really good point, something that especially a lot of entrepreneurs and and business owners don't realize as they're growing their business. They have to realize that with every new level, there are new skill sets that they will have to learn.
00:19:58
Speaker
A lot of them don't think like this. So they just think grow, grow, grow. But then all of a sudden they find themselves with 50 or 100 employees and they have no idea how to manage those people because They haven't stepped in into, you know, to your point, to a leadership role, but they also haven't learned leadership skills.
00:20:15
Speaker
All of these things, you know, when you're starting out, you have to be operations, you have to be sales, you have to be marketing, you have to be kind of everything. Yeah. Inside of your business.
00:20:26
Speaker
But those skills have to continue to grow until you can bring in someone who is an expert in that area And a lot of people just don't realize that. And then you start stepping away and you start stepping into really the, you should at that point not be doing the work anymore.
00:20:44
Speaker
You should be managing the people doing the work and, and keeping your hands on the pulse of the business. So many of them, their companies outgrow them because they don't realize or they just don't want to. I'm not sure if it's I don't want to do that or they don't realize i haven't stepped into this next level ah leader that I need to be in this company or in this in this organization.
00:21:11
Speaker
know, you make a really good case for entrepreneurs to do an awful lot of learning and to understand where their role has to change.
00:21:23
Speaker
If you haven't done some form of education, you are just going to be beyond busy. all the time. Your role has to change. You put the hard work in in the early days of your business. you You are prepared to put hard work in for a long time, the long hours, the things you give up in order to build a business. You are emotionally engaged to the nth degree with this business. It is your baby, so to
Planning and Strategic Vision
00:21:52
Speaker
speak. It's understandable.
00:21:54
Speaker
to think that you would not want to hand any part of it over to anyone at any point in time. But the reward for all of that work that you have put in is being able to step back and let experts do the things that a growing business needs to do.
00:22:12
Speaker
And you enjoy life, but are still the leader of your organization, the figurehead leader. the These people are putting into practice your values, your ways of doing things, your ideas and building on them. But too many entrepreneurs.
00:22:32
Speaker
don't want to let go, do they? Right. It's, it's a hard thing to do. You know, you had mentioned it early on. It's your baby, right? It's your baby. ah Well, your baby has to grow up just like your real babies have to grow up.
00:22:45
Speaker
And so if you're not thinking that way, but the other piece of this too, is I think a lot of times people don't lead with a vision for where they want their business or their company to grow are to go.
00:22:57
Speaker
and what they want to do with it. um You know, at some point we all exit a business, whether you go out of business, whether you sell it, whether you close it, it doesn't matter. At some point, everyone will exit a business or their business.
00:23:11
Speaker
And if you can really think early on, what what is my vision for this? Where do I want this business to go? And sometimes you may not know, but as soon as you start growing that business to a point where, okay, you know what?
00:23:24
Speaker
This is where I think I want it to go. Then you start moving that direction. And that will also keep you from being beyond busy because you will now have a plan in place for how you're going to make that vision become a reality.
00:23:39
Speaker
And when you have a roadmap or you a GPS or a strategy or a game plan, it will keep you on course much better than if you are winging it.
00:23:50
Speaker
If you are just winging it in your business, you're going to go down every path possible. It's going to be loop-de-loos. ah You know, if you think about a visual, right? A roller coaster, it's going to be loop-de-loos.
00:24:04
Speaker
But if you do have a roadmap or a plan for where you want to go, it's going to help you make better decisions. It will help you say no to things that don't align with your vision. It will help you seek the things that will help you ah reach your vision faster.
00:24:20
Speaker
It's kind of like reading a book from beginning to end, right? You don't start a book in the middle. You you start a book at the beginning and yeah every chapter you know builds on the on the chapter before and ah every chapter leads to the end of the book.
00:24:35
Speaker
And a business is very much like that. if you think about it that way, but most people don't. So they're reactive, they're being reactive in their business, not proactive, and that can cause a lot of busyness and a lot of
Health Impacts of Poor Planning
00:24:49
Speaker
stress.
00:24:49
Speaker
Yes, lot of business, a lot of stress, a lot of angst and can have a really serious impact on people's health and relationships and families and all sorts of things. Yes. But the key thing is that when you start your business, have a plan.
00:25:05
Speaker
Having an idea is great. Having inspiration is fantastic. But have a plan, put your ideas down on paper on a screen so that you can share them with other people and they can buy into it regardless of what role they're going to play whether it's a family member, your bank manager, solicitor, accountant. Demonstrate that you have thought it all through, have a plan and like you say that plan gives you the focus, the focus, the focus which is then key part of making sure that your business actually is profitable.
00:25:37
Speaker
Yes. And even if you're starting something, not really knowing where it's going to go. When I started my first ah fitness business, I was just going to teach classes and and train people. i had I really didn't have a big vision for that business because it was sort of my next stage after I sold my other one.
00:25:54
Speaker
And I had lost a lot of weight and fell in love with fitness and started studying nutrition. But I wasn't really thinking about that being a business. My thought at that point was, okay, well, this will be my next thing for right now. And I'll create some income.
00:26:08
Speaker
And I love doing this and I'll get to help other people. And that was really my idea. But the minute I started thinking, gosh, I love this. I want to turn this into something more. That's where I had to sit back and build a better game plan because I knew that what I was doing was not going to work to get me very far.
00:26:26
Speaker
So even if you start out not really knowing where you want that business to go, Maybe you are just maybe it maybe it's a hobby that you're doing and all of a sudden you realize, gosh, I want to turn this into something. Then that's the point that you need to ah really take a step back and and think it through and and develop that vision and that plan for that business so that you can start making that a reality.
00:26:51
Speaker
Yes, planning is key. Definitely key. It's so interesting, Anne. Thank you very much for helping me make such a great episode of The Independent Minds. I really do appreciate your time.
00:27:04
Speaker
Thank you. Thanks for having me on. been great. Thank you very much. I am Michael Millward, the Managing Director of Abusida.
Episode Summary and Encouragement
00:27:11
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And in this episode of The Independent Minds, I have been having a conversation with Anne Carden.
00:27:18
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can find out more information about both of us at abeceda.co.uk. There is a link in the description. As we mentioned in this episode of The Independent Minds, if you get the planning of your business wrong and end up beyond busy and super stressed, you can have negative impacts on your health. So knowing the risks early is an important part of maintaining good health.
00:27:40
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That is why we recommend the annual health test from York test. York test provides an assessment of at least 39 different health markers, including cholesterol, diabetes, various vitamins, liver function, iron levels, inflammation, and a full blood count.
00:27:57
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The annual health test is conducted by an experienced phlebotomist who will complete a full blood draw at your home or workplace. Hospital standard tests are carried out in a UK AS accredited and CQC compliant laboratory.
00:28:11
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You can access your easy to understand results and guidance to help you make effective lifestyle changes anytime via your secure personal wellness hub account. There is a link and a discount code in the description.
00:28:24
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I'm sure that you will have enjoyed this episode of The Independent Minds as much as Anne and i have enjoyed making it. Please give it a like and download it so that you can listen anytime, anywhere.
00:28:35
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To make sure you don't miss out on future episodes, please subscribe. Remember, the aim of all the podcasts produced by Abusida is not to tell you what to think, but we do hope to have made you think.
00:28:48
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Until the next episode of The Independent Minds, thank you for listening and goodbye.