00:00:01
Speaker
to be able to be in a position to support is probably what gets me through it. And, you know, we have to support each other. That's a big thing in our company, you know, where you can barely get your work done. We still find the time to have our team meetings and group support and cherish the time and celebrate the victories. And as far as family, you know, everything's new.
00:00:30
Speaker
Right? Everything is new. It's like how do you, after nine months, 10 months, continue to coach your kids and how to thrive and succeed under new circumstances, you know?
Exploring Grief and Change with Kendra Rinaldi
00:00:46
Speaker
Hello and welcome to Grief, Gratitude, and the Gray in Between podcast.
00:00:53
Speaker
This podcast is about exploring the grief that occurs at different times in our lives in which we have had major changes and transitions that literally shake us to the core and make us experience grief.
00:01:09
Speaker
I created this podcast for people to feel a little less hopeless and alone in their own grief process as they hear the stories of others who have had similar journeys. I'm Kendra Rinaldi, your host. Now let's dive right in to today's episode.
00:01:32
Speaker
Thank you so much for tuning into today's episode. In
Corey British: Childhood Development and Leadership
00:01:35
Speaker
today's episode, you will hear a conversation that I had with Corey British, who is the MyGym Enterprise's founding partner and chief executive officer. Corey has overseen all corporate operations, including sales, employee development, franchisee training, company direction, expansion, and product conception and advancements.
00:01:57
Speaker
Corey's background prior to establishing MyGym Enterprises includes extensive experience in the field of early childhood development, hands-on counselor training in child psychology, and five years as co-owner director of the thriving MyGym Van Nuys, California,
00:02:14
Speaker
from 1989 to 1994. Corey is a graduate of the University of California at Santa Barbara with a bachelor's of arts degree in psychology. Him and his wife Trish have two teenage children who are shining examples of the my gym concept.
MyGym's Support During COVID
00:02:38
Speaker
listen to this conversation I had with Corey regarding what my gym enterprises did in order to help the franchisees during this time of so many brick and mortar businesses having to close due to COVID restrictions. Take a listen.
00:02:59
Speaker
Welcome, Corey, to the podcast. Thank you for being here. I know you have a very busy schedule, so I'm so happy that you took the time to be on the podcast. Yay. Welcome. It's certainly my pleasure. Anything for you.
00:03:15
Speaker
Thank you. And for the listeners, and you might have heard that in my intro, Corey and I have known each other for a long time. He was my boss and now my friend for what? I don't know, 20 years probably we've known each other for a long time.
00:03:31
Speaker
So yeah, so our conversations are one of friends, but I'm going to try to keep it as professional as I can, which that's hard for me, as you know. But Corey, thank you again. So Corey, I want to kind of take the listeners a little bit into learning about your journey
00:03:51
Speaker
into becoming the CEO of MyGym. So how did it start off? And then we'll dive into how you have confronted all the different challenges that have come in the past, especially the past year. But let's start off with your journey. So how
Corey's Journey into MyGym
00:04:11
Speaker
did it start? Yeah, my journey is definitely the
00:04:17
Speaker
American dream story. I was a normal person growing up in California, went to college, didn't necessarily know what I wanted to do when I graduated college.
00:04:31
Speaker
Uh, other than be a professional athlete, of course, which I could not, um, your baseball, right? Is that what you, yeah, really any sport I, I, the basketball tennis became sports that I tried to go further in, but yeah, baseball, football, anything.
00:04:54
Speaker
But I didn't really know what I wanted to do as a psych major. I was studying, doing hours at UCLA grad school to become a marriage and family counselor. A family opportunity, I was 23, a family opportunity, a family connection connected us, my wife and I, to this small little indoor, what we saw as a,
00:05:20
Speaker
baby play facility at the time. There was Gymboree was similar to MyGym. And it was MyGym, the small little business that turned out to be for sale, founded by Yakov and Susie Sherman and Bill Kaplan, had expanded to another mom and pop store. This is in the Valley of California. And it was just a business opportunity.
00:05:48
Speaker
I had worked with kids a little bit in high school and college. I was an abnormal psych minor, which means that I worked with young kids with disabilities. Monique, who actually wasn't my wife yet, but turned out to be my wife, was awesome with people in general, but certainly kids. We bought after
00:06:13
Speaker
going in and checking it out. We bought this, my gym, which is two, 3000 square feet indoor plate equipment that Yakov and Susie had designed and created this program that was so great. Somewhat
Innovation and Expansion in Children's Fitness
00:06:30
Speaker
unfamiliar to me working with most of our kids in the gym are under five, but we became really good at it. We were trained by the founders and
00:06:41
Speaker
The American Dream part comes in where we were so good at that job and creating other ingredients and other parts of the program that in about a year that gym was completely full, had somewhat accidentally stumbled upon a void in the market, something that parents and kids needed and loved, supplementary physical education really at a young age.
00:07:10
Speaker
Then it became evident that we should expand it. And about a year after purchasing this small business, we had 10, 20 of our friends seeing we were making pretty good money saying, I want to start one of these. We had 10 to 20 clients of the gym saying, whoa, how do you start one of these?
00:07:33
Speaker
And so the unintentional thing to do is like the popular thing to do then in that moment. It happened organically then. It happened very organically. Right. It's a good lesson to anybody that if you work hard and keep your head up for opportunity and
00:07:54
Speaker
I don't think when we first purchased that business that it was going to be one of the world's greatest franchise companies with over 700 gyms worldwide in 30 countries.
00:08:10
Speaker
You know, we didn't necessarily go to school for it. We didn't necessarily at the time have any specialized training about it. Being great with people, being great with kids, being invested emotionally and physically in our clients and our kids' families and their kids' children that came to our gym. They're acclimating physical fitness and movement early so that the clients, the parents could see that
00:08:40
Speaker
It really had an impact as they grew. I mean, even grew from one to two or two to three or three to four. But the American dream part again, Kendra comes in where somewhat accidentally in the first year or two, we saw that we had many, many people that wanted to open a MyGen Children's Fitness Center. And so at that point, I was probably 25. I got really serious and said, okay, let's,
00:09:08
Speaker
Let's go for this. Spent years developing the business documents, the legal documents, the curriculum documents with the founders, with Monique, with some very key brilliant staff that we hired. Slow grind in the beginning for the first five years, we probably started 20 to 30 gyms.
00:09:32
Speaker
The way that another lesson learned here is because the founders of this company, me, Monique, other people, were the experts in the service and the content, the experts in what we were franchising.
00:09:48
Speaker
that really paid dividends because we could go to the franchise that we started early, whether it was in Florida and one of the first ones was in Orlando or Folsom. One of the first ones was in Folsom or Ventura, San Diego. And keep in mind, these are started with friends and family and clients as franchisees. And the gym you worked in 20 years ago was maybe our 35th gym in Pasadena, California. You know, that,
00:10:17
Speaker
as you know, is my brother's gym. Yes. And it was a training gym. We would train the franchisees that were interested in opening other gyms. That's where they'd come to train before they'd go and open their own gyms. Right. I think something we did really right is we just lived and breathed it for the first 15 years. A lot of sacrifice involved in that.
00:10:43
Speaker
Monique and I eventually got divorced a few years later, became very close friends and business partners. But people building an empire like this, they need to live and breathe it. You got to play the long game. You have little disappointments, two steps forward, one step back. But eventually, by the turn of the century, we had about 100 gyms. We had been in business for a good 10, 12 years at that point.
00:11:13
Speaker
continue to professionalize all the systems and documents. I think a few years after that, we started international development, professionalize everything more. As the tech boom started, we started to get technology involved in what we were doing. Today, you'll
Adapting to Online Fitness During the Pandemic
00:11:32
Speaker
find everything online in our management system.
00:11:37
Speaker
Yeah, which is that's the part I want to kind of go into that part too, on the pivoting and the keeping on evolving into what happened then this last year too, because that was a major then shift again, into how you guys had to I say this year, we're already in another year, but still it's still ongoing anyway, because a lot of lockdowns are still in place.
00:12:02
Speaker
The slowest and fastest year at the same time. So true. So true. So if I may interrupt you there, let's talk a little bit then about how, because of course, and that's 30 years, this is 30 years then of this company existing, 700 gyms internationally. Let's go into then what happened when the lockdown started to occur then last year. And did it start happening then in your, some of the,
00:12:31
Speaker
international markets first, did you have to start addressing that first before then you started addressing what was happening in the US? Okay, so can you take us into a little bit of that? And then I'm just also curious how even your background in psychology has had to play a huge part in even just you as CEO, managing everybody's emotions during this time of chaos. So take us into that.
00:12:58
Speaker
Yeah, it's definitely a major component of what I used to help our franchisees and employees of my gym survive and will eventually thrive. I just wanted to mention, as 2020 hit, we had become one of the best scaling companies in the world with systems widely recognized as that.
00:13:26
Speaker
super high success rate with our franchisees, everything's systematic, the best staff in the world, team members working in various divisions. So the focused work on creating what I like to call the best of both worlds company, the fully professional company and a family company. So you get it all. And then 2020 hit January, we have 400 plus gyms in China.
00:13:54
Speaker
Our China CEO of that business let us know that there was a novel virus and they'd be shutting down all of their gyms in China by the end of January. We read about it a little bit before that. We had dealt with H1N1. We had dealt with other viruses and other things in the gym as you have to be very sensitive to that in a gym.
00:14:23
Speaker
There's, I think when James Liu is the CEO of China, I think when he told me that I didn't believe it. I didn't believe it. We even had friends come in February from Hong Kong who had been in quarantine and we were out to dinner with them. My current wife Trish and I were out to dinner with the Liddells and they said, we're shut down. We're quarantined.
00:14:46
Speaker
And we still didn't fully understand. We're watching the news. It's hard to grasp. It's not that we didn't understand what was happening in China and Hong Kong. It's that we did not think it could happen to the United States. And another month and a half went by and we saw what was happening in Europe.
00:15:09
Speaker
And we started very early, maybe because we had deep connections to China in January, very early to create online curriculum, which even while we were doing that, we were saying to ourselves, gosh, I hope we don't have to use this.
00:15:30
Speaker
We were developing 15-minute segment classes. We instructed all the gyms to create one, and we'd use them as a big pool, so there'd be hundreds of little class segments. At some point during that time, we developed the concept of Live. I believe we were the first company like ours to create it. I'm pretty sure that's the case.
00:15:55
Speaker
quickly made an online curriculum for a teacher to be online, unheard of, unheard of in our world. I mean, you can do it, teach fitness, you can do it, teach dance. How do you teach two year olds in a parent's lap where the equipment and the facility and personal contact is
00:16:14
Speaker
everything that we do. How do you do that online? Well, we figured it out, whether it was you socks as balls at home or the sufficient breaks and figured out Zoom quickly. When I say quickly, I'm talking over the course of two weeks with 20 unbelievable expert curriculum people.
00:16:37
Speaker
Again, we probably were the first company to do it because we had the resources. That was fast. Yeah, that was fast. To have that kind of programming, yeah, in that short of amount of time to be able to pivot and do it in that manner. That is impressive.
00:16:53
Speaker
Yeah. And you know, Kendra, Kendra was a teacher in a training gym and traveled to open corporate gyms and then became a franchisee. So I know the balance and bounce and bounce. But yes, you're right in terms of the aspect of being able to connect with the kids, right? Because the reason that these parents go to these spaces
00:17:18
Speaker
with their children is not only for their children to have that experience, but even for themselves to connect with other parents. So to be able to translate that in an online platform is hard, right? Because the reasoning behind why a parent joins these classes is very different than
00:17:43
Speaker
why as adults we may join a fitness class. We may do it for a particular thing of getting in shape or whatever, but these type of classes are more than just the fact of your kid moving. It's about them developing the self-esteem. What is the amount of self-esteem and confidence in self-esteem, and then the parents also socializing. You have a lot of little reminders on your computer. Sorry.
00:18:10
Speaker
I can't edit those. I can't edit those. It's okay. It's the life of a busy business. The fact that we created an online substitute to our in-person classes would never happen during normal times, would never happen when we're not desperate. And we never thought it was going to be perfect. So you describe some of our more important
00:18:41
Speaker
things that we're going for in our program, outcomes where you get socialization, parents meet friends, children are socializing and meeting friends for the first time, the interaction with an authority figure, a teacher, and we take that role very seriously. It's a lot of our children's first time dealing with the teacher, the interaction with the equipment. We knew it wasn't going to be perfect.
00:19:07
Speaker
but our live element that we switched all of our North American gyms over to captured some of the uniqueness of our program, some of the specialness, because our teachers are so special. I mean, our program is basically, it's based on teachers in the gym implementing our philosophy and curriculum
00:19:35
Speaker
And we were able to do some of that online. And that lasted a couple months or three months or four months. If you lived in the United States, the virus up and down spread that had recessed and
00:19:52
Speaker
So the live, as gyms started to re-emerge into their gyms, had different levels of success in different gyms. And by the way, extremely difficult to implement if you're a teacher. So with all the challenges involved, that's what we did. We created a live element to My Gym that you could access online. We created an on-demand element with those we utilized our franchisees to create
00:20:21
Speaker
Unbelievable. And those will live forever. 15-minute segments. Can you imagine, Kendra, creating a 15-minute segment of highlights of what you did in the gym? And you could just press a button. I mean, we talked about that as a business opportunity for many years, the on-demand element of it. Now we have that library.
00:20:40
Speaker
We created this package where all of our clients, over 100,000 clients, and they're just in North America every week. And we created this package, loyalty package that no matter what you're getting with on-demand and live and
00:20:59
Speaker
other forms of reaching the clients, personal days where if everybody was healthy, we'd go to their house with private sessions. You still got credits in the gym when you came back. We called it a loyalty package. So for a month and a half, two months, that was the plan. Everybody was temporarily delayed unless they stayed in online and got in our loyalty package.
00:21:23
Speaker
They get all the credit later in birthday parties or camps or any sort of program that we do, including our standard program.
00:21:32
Speaker
But as you know, this continued, now we're in our 10th month. Is this their 10th month? Yeah, I can't believe it. Well, right now as we're interviewing, yeah, we were just two months away from when it started here in the US. Right. That's just crazy. So then how then, because every state is very different here within the United States, right? So certain states, then some of the classes are happening in person.
00:21:58
Speaker
now as well with certain changes and things like that, depending on the state's regulations or the, how is that going? How is that being handled?
Navigating Global Pandemic Regulations
00:22:10
Speaker
We continue to show what makes our company great. We're the hardest workers, the most creative team of curriculum people and support people and people that run our company.
00:22:27
Speaker
We care as much as any executive team and team of MGE people. The only way to support hundreds of gyms and countries through a pandemic like this where different states and different countries have different regulations is by doing it individually. And it's a combination of overreaching,
00:22:54
Speaker
arching rules and programs and curriculum combined with individual support of each owner of the gym. Again, something that probably wouldn't be attempted in normal times is, yeah, we have so many team members, so many support specialists, so many curriculum specialists. How are we going to create all the programs, all the adapted programs and support everybody
00:23:24
Speaker
to their individual situation and all the business contingencies with their lease and loans and government loans and local loans and insurance and discounts. How are we going to do it? We took it day by day and we still are. We are just doing it and we consistently look forward to a time
00:23:45
Speaker
And preaching, there'll be a time, I used to say a month from now, I used to say two months from now. And now I say when it happens, the pent up demand for our program, the fact that we know that children are regressing to some level. Now, children are resilient, they'll recover, they'll be okay, but we know they're regressing.
00:24:07
Speaker
that when we are able to come back into the gym in full, and there's some gyms that are open to some capacity, we're gonna explode. And every day for my team and our company and our team members is filled with little victories and a dose of reality and concern. And depression is too hard a word, but oh my gosh.
00:24:37
Speaker
Every day you go through all those emotions and yeah. How do you protect yourself? Because that's one of the things is like not only are you having to handle all those emotions that happen just within your own family nucleus because you're a dad of two and in California kids are still virtual learners.
00:24:58
Speaker
pretty much at least in the LA area, right? So everybody is home here. So your kids are home. Certain things, you know, your wife's work and things like that. You're having to be okay with the emotional dynamics of just your family unit going through this. Yet you also have to then be in a balanced emotional state to run a whole company. So
00:25:22
Speaker
How do you do that? How? Because this is like grief, you know, grief on crack. Like, you know, like just taking it to this whole other level of because you're having to then every time you talk to a franchisee, all their hurts, all their pains that, you know, no, my landlord doesn't want to forgive me from paying the race this month, this or that, you know, the how do you do it? Yeah. Yeah.
00:25:52
Speaker
Yeah. Well, first of all, there's something healing in supporting people, right? Ooh, ooh, ooh. That is so powerful. Sorry, I need to write that down. Say it again and then continue. There's something healing in supporting people. So our job as a company from day one, once we started to scale, open more gems, whether they were corporate or franchise gems,
00:26:21
Speaker
It's all about support and people that give, you always ask them that question. I mean, the first responders to the crisis, the doctors and nurses in the hospitals, any typical person is like, how do you do that? How do you do that day after day? Well, the answer is,
00:26:43
Speaker
is there's something that you get back from it. So I think that's part of the equation that we're constantly supporting. We have the best owners, the best MyGym owners and team members of theirs that are just full of appreciation for what we're doing. So to be appreciated and while possibly losing your business, to be able to be in a position to support
00:27:14
Speaker
is probably what gets me through it. And we have to support each other. That's a big thing in our company, where you can barely get your work done. We
Family Dynamics and Support in Crisis
00:27:25
Speaker
still find the time to have our team meetings and group support and cherish the time and celebrate the victories. And as far as family, everything's new, right? Everything is new. It's like, how do you, after nine months, 10 months,
00:27:45
Speaker
continue to coach your kids and how to thrive and succeed under new circumstances. I'm a real believer and people are the only real healer. The only thing that can really help people is people. When you become addicted to substance, you go to group therapy. When you go to jail, the worst penalty is solitary combined.
00:28:11
Speaker
The people are the only real, true, deep help for people. Money doesn't create happiness. So in this time,
00:28:21
Speaker
You know, my normal coaching for my 16, almost 16, almost driving daughter, if you remember Evan, and Aiden, who's 17, would be call your friends, have friends over. Kendra, you know our house was like the house for the parties and events. Oh, and you have a camp. And yeah, and you also run a summer camp, too, for your kids in the summer for their own skills, too. Like, that's the place to be, right?
00:28:50
Speaker
It is ironic. My brother Jamie does it too for different fun like sports and my kids are actors and you know singers and dancers. So I guess we grew up that way where we had the neighborhood kids at our house and during the summer we do a movie camp. The kids actually
00:29:11
Speaker
make a movie, they write a movie, they write the music, and we make a movie. But the point is, to your question, is all of that is not available anymore to create sanity. So it just all adapts. I think being quick thinking and clear and doing the things that you need to do, whatever position you're in, I happen to be the CEO of a company, and I feel responsible for a lot of people and my family,
00:29:40
Speaker
But whoever you are, you have to stay healthy. I think that physically is tied to mentally a lot. So you have to stay active and healthy. You have to try to sleep and try to eat. If my mom or wife ever listens to that, they'll laugh at me. And you probably do. No, I don't sleep very well. But I'll preach it.
00:30:06
Speaker
That's part of it. And you just survive. The human mind is making a decision to survive and eventually thrive or give up.
00:30:18
Speaker
And the human mind, the brain is very vulnerable as there's a piece that just says it's too hard. And that can go for a pandemic where nothing's normal. That could go for a kid thinking about school. That could go as big as me thinking about scaling this all over the world. It could go for
00:30:38
Speaker
somebody to just go for a walk and start a workout. But the brain can get in the way, so you just have to make constant decisions to move forward and thrive. You also have to accept that there are going to be hard things and things where you fall back and draw back and just fight through those times to the better times and take it one day at a time.
00:31:00
Speaker
Oh, so many. I'm like, I can't write fast enough to write all these, all these tips, because they're just life tips. We learned so much from all these different tests that happen. And, and what you're saying to with all these different tips that you're saying, not only from managing a company, but just in life, as you said, even just as easy as a child,
00:31:21
Speaker
trying to get better in a sport or in their school and anything, these are amazing. Because it's those same skills that you have to use in then running a corporation. It's the same skills that we use just in our day to day.
Resilience Through Personal Grief
00:31:36
Speaker
The other thing I wanted to ask you before we wrap up,
00:31:41
Speaker
would you say that some of your experiences with grief in your life, with other things that happened in your life, the death of your dad, your brother's major, and we're not going to go into that for time being in this episode, but
00:31:57
Speaker
with your brother's major accident that left him in a wheelchair. Would you say that those things have, let me just, how have those played a role in making you more resilient in who you are now? Right. You know, honestly, my older brother Randy was in a car accident where he became brain injured and bilaterally paralyzed needing
00:32:25
Speaker
help the rest of his life. 35 years ago, my dad died of a horrible disease. I've had friends die. I've had a lot of crises that feel horrible.
00:32:38
Speaker
But I am definitely one to say that every human being has those crises by the time they've lived life enough. I am not one to say, okay, that made me think that or that made me think that. On a certain level, Randy, our older brother, we created a foundation for him.
00:33:02
Speaker
through my gym, franchisees are generous, donate into that. On some level, it makes you say, hey, I appreciate every moment, right? And, you know, other crises like my dad dying of a terrible disease, it makes you think, okay, let's have the time you spend with people be more meaningful. And maybe on some level, it did, some of that stuff did have me
00:33:28
Speaker
want to only have meaningful conversations and meaningful connections with people. But I think that everybody goes through it and it's more a matter of your internal fortitude and your philosophy to just move forward, accept the bad, accept that there's going to be really, really hard stuff and move forward. And in conjunction with that,
00:33:54
Speaker
be as good a person as you can, affect as many people positively as you can, because all of that stuff is the groundwork for success. And in my case, it happens to be scaling a children's fitness center. But in other cases, it's what you're doing with your podcast. In other cases, it's being someone that gives back through charity or someone that gives back through serving in government or in the health field.
00:34:24
Speaker
So I think there's deep commonalities toward taking stuff that happens in your life and placing it in a place that it doesn't stop you. That's what's important. And to bring back something I said before,
Community and Connection as Lifelines
00:34:41
Speaker
do certainly feel up and down. This is where people come in to help when the natural process because some tragedy happens is to isolate or if you're in a gym and not doing well, maybe you're embarrassed in a my gym and you want to isolate, actually the thing to do is reach out to people and talk to people.
00:35:06
Speaker
Ah, I could keep talking as we know and keep on asking you questions, but I know you have another meeting and it's been amazing. I got teary-eyed in this last part here. So amazing. Even though I've known you and heard some of these things, I've never heard it in this perspective and in this platform. So I'm so grateful. So grateful. And not only to have you as a friend, but here to have you as a guest and for others to be able to get to hear all these nuggets, as I call them, of knowledge and wisdom and
00:35:35
Speaker
and of life and of life and how we just keep going, just keep going, like Dory says on, you know, in Finding Nemo, just keep going, you know, we just keep going. So thank you so much, Corey. Oh, you don't have to thank me ever. And it's super nice to have you as a close friend together. So we'll talk soon.
00:36:04
Speaker
Thank you again so much for choosing to listen today. I hope that you can take away a few nuggets from today's episode that can bring you comfort in your times of grief. If so, it would mean so much to me if you would rate and comment on this episode and if you feel inspired in some way
00:36:27
Speaker
to share it with someone who may need to hear this, please do so. Also, if you or someone you know has a story of grief and gratitude that should be shared so that others can be inspired as well, please reach out to me. And thanks once again for tuning into Grief Gratitude and the Gray in Between podcast. Have a beautiful day.