Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
What They Don’t Tell You About Being A Content Creator with Natalie Barbu
153 Plays1 year ago
In today's episode, I sat down with my fellow content creator Natalie to talk about some of our experiences as a creator over the years and what are some of the things that one should be aware of if considering this type of career. We also talk quite a bit about our experience of living in Miami so if you're moving here or considering moving this episode is for you.
Get premium wireless for just $15/mo with our partner Mint Mobile - https://mintmobile.com/wb
Natalie's Instagram - https://www.instagram.com/nataliebarbu/
Apple Podcasts: http://apple.co/2TF3VnS
Spotify: https://spoti.fi/2AfNQia
Google Podcasts: https://bit.ly/3pmXw09
Amazon: https://amzn.to/2FKeu5X
Follow the podcast: @wildandbasic on IG or "Wild & Basic Podcast" on YouTube
Recommended![Here's Why You Need To Stop Romanticizing Things [ARCHIVE] image](https://media.zencastr.com/cdn-cgi/image/width=112,quality=85/image-files/5f91ebfac8563f066ccd6ff7/40d37721-effc-46c6-a3ac-379b065090cd.jpeg)
![The Reality Of Owning A Business With Jennifer Walsh [ARCHIVE] image](https://media.zencastr.com/cdn-cgi/image/width=112,quality=85/image-files/5f91ebfac8563f066ccd6ff7/ee915752-be92-4445-8572-81c9dc55b801.jpg)
Transcript
Introduction to Natalie Barbu and Rela App
00:00:16
Speaker
Hey guys, so welcome back to the show. So today I have a guest and her name is Natalie Barbu. She's a creator just like me. She's also founder of an app called Rela. I see this like a productivity app for creators. It's kind of like if you ever used Onom or Plannerly.
00:00:35
Speaker
And it meets like notion because I love productivity apps and like helps me so much with the creation. So like I love that. Well, thank you for the intro. I love seeing what other people, how other people describe like what Rela is because I want to see them like, okay, is our messaging good? Like are we, you know, is it clear what we do? You did such a good job. So I'm glad.
Natalie's Journey and Company Grama
00:01:00
Speaker
But yeah, I'm Natalie. I'm a content creator.
00:01:03
Speaker
I've been a content creator for the past 12 years actually, which is like insane. I am. I mean, you've been doing it for a long time too. Yeah. I think mine is like, because I did so much along the way, like sometimes, you know, when you do many things while you do the content creation, it doesn't feel that long. Yeah. Because I think mine was like, I started back in 2017.
00:01:25
Speaker
I know I know but when you say like that it does be like that I know like when you hear 2017 you're like oh that's not that long ago. That was six years ago. That's crazy. That is so true. I didn't think of that. But yeah so I've been a content creator for a while and then I am also the founder of a company called Grama which you describe which is
00:01:47
Speaker
Yeah, it's just a digital workspace for content creators to help them manage their content and their business. So anywhere from like planning your content to tracking your brand deals and keeping track of your deliverables. And we're just doing, we're really like adding a lot more things that are going to help, especially people that are just starting to make money on social media. So we're really excited about
The RealReal Podcast and YouTube Anniversary
00:02:06
Speaker
that. And then I also have a podcast, the RealReal podcast, and I'm going to have you on next. Yeah, I'm so excited for it. That would be cool.
00:02:15
Speaker
How would you say, because I know your journey in this kind of creation, because you started from YouTube, right? Yeah. I think it was kind of recent that you shared your anniversary with YouTube, like this 10 year anniversary, right? Well, I guess 10 years would have been two years ago, but I'm about to hit 12 years this year. We don't count 2020.
00:02:34
Speaker
um yeah no i started on youtube and it was like the early early early days like the beauty guru days yeah like the makeup like basic stuff that people would have put it on i was 15 and like the fact that i thought that i knew how to do my makeup and like could teach people how to do makeup so because like i needed someone to teach me what was i doing
00:02:56
Speaker
No. So bad. Like I will never forget when I thought I borrowed my mom's makeup and there was this one thing called like Mac Paint Pots which it was like a eyeshadow and there was one that was like a nude color and I remember thinking it was concealer and I would like cover up my acne with it with like eyeshadow and I would film and I'm like what was I doing? Like that was so bad.
00:03:22
Speaker
the golden era of like youtube like things were starting out and like everything was just like i don't know like amateur level but it was like so fun it was so much fun like i am so grateful that my 15 year old self decided to do that right i'm like honestly shocked like i'm shocked and i'm not shocked because like
00:03:41
Speaker
I wasn't that confident back then, so I'm shocked that I did that, but I'm not shocked because I always loved video, and I always was doing... Even before I started my YouTube channel, I have little random skits and music videos on
Early Experiences with Style Hall
00:03:55
Speaker
YouTube. Who knows where they are? I don't know that they're not there anymore, but from when I was 9, 10, 11, I was literally in the
00:04:03
Speaker
first year that YouTube was around I would film and I would post them on YouTube like not for anyone to watch but just because I like loved video content so that doesn't surprise me that I started but it surprises me because I didn't have much confidence and I'm like glad that I like did that I'm stuck with it for sure and I remember I mean tell me like how you fell at first I remember the time you know like they felt like you were eligible to get paid like from you to bad sense and they were checking like a small deposit to confirm your account
00:04:31
Speaker
Yeah, so back when I was doing, when I first started a few years later, there was this thing called Style Hall. Do you remember Style Hall? I don't remember. I think I've definitely heard about it, but I don't remember the details for it, but I know what you're talking about.
00:04:47
Speaker
Facebook ads is brought to you by our partner Mint Mobile. So once again I want to talk about Mint Mobile because I just feel like these days we are spending so much money on so many things like starting from as little as like groceries to as big purchases like rent. Everything is just so expensive and I just feel like there is no need to spend extra for something that you can find cheaper.
00:05:12
Speaker
for the same service or for the same thing. And that's what I love about MinMobile. They offer one of the greatest services in terms of the premium wireless phone service plan for literally the same service. They have like the same coverage, same data, same speed, but for less price. And they are built on nations largest 5G network.
00:05:35
Speaker
The difference is because they sell directly to you, hence they can keep the cost low because there's no retail stores, no sales people. And the best part I like about them is that like everything is so fast, the process of it, because if you have eSim technology on your iPhone or on your phone, you can just go to their website and buy the number that you want and you can activate it right away.
00:06:01
Speaker
There it is. You have the phone number. I literally just did that for my business. I am using that phone for my business. Super easy. You can just go to minmobile.com slash wb to use my code and you can just get started for as low as $15 a month. I think that's such a great deal in this economy. So don't forget to take this opportunity. Go to minmobile.com slash wb.
00:06:25
Speaker
It was pretty much a network that it was a network that a lot of the bigger YouTubers. Oh yeah I know I remember now. They were on it and so they would talk about how they have like a network. It was Style Hall. Style Hall quickly got like kind of
00:06:39
Speaker
Realized that everyone wanted to be a part of style so they rip off like smaller free. Yeah So they would take they made a sign like if you were approached by style hall back then it was like an honor I was like, oh my god, I cannot believe it plays their style. Yes, like it wants to work with me It's kind of like I would think of it as a deer media today the sense of like deer media that podcast network like everyone knows about it and like it would be such an honor to like work with your media or whatever and
00:07:06
Speaker
And I think of it kind of like that, except your media doesn't rip people off, like they don't accept them. But imagine if they did, so Style Hall would go up to these small creators and they would say, hey, I'm gonna give you, you're gonna join onto our network, we're gonna help you, we're gonna
00:07:22
Speaker
we're going to get you higher paying ads on YouTube, like the CPM increases. Is that higher? Yeah. And that's what they said. And then you're going to have access to like this music library and all of this stuff that they would like promise you. And like, we're going to help you like with your content and get discovered, blah, blah, blah, blah. Do you know what the contract was? What? They're going to take 40% of your revenue for four years. I got four years. Four years. And I was locked into that for four years.
00:07:52
Speaker
And they don't tell you in the contract, it was an auto renewal. It said like we're going to renew this and you don't cancel. Thank God four years came and I remember I had it in my calendar when I needed to reach out to them to cancel this contract.
00:08:06
Speaker
but if not i would have been trapped for a it was like such a scam such they took advantage of small creators because like it was it was the worst that is so awful and i feel like it's not just them like there are a bunch of other companies that i know that like they do this shit because like especially renewal unless you like reach out to them before the end of the expiration date for the contract
00:08:28
Speaker
It gets automatically renewed and you'll be locked in for life. Like you have no idea. Like thank God I signed with them when I was that small when I wasn't making a lot of money because I really liked making money. Yeah, it doesn't mean that it was not a lot. But at one point I think I was maybe making like, I don't know, like $500 a month. I think something, you know, I mean, compared to what YouTube is churning now. Yeah, so for $500 a month and they're taking 40% of that, I'm only keeping like, what, like $300? And you have to pay taxes.
00:08:56
Speaker
I got the same taxes on that too. Yes, and I'm like, this just does not sound right to me. And thank God I got out of it. I don't think they're in business anymore. I think they're out of business now. But yeah, those were, that was, that was a big thing. You asked any beauty guru from like, I don't know, seven years ago, though, they'll probably resign to the style hall and have the same experience.
Content Creation as a Legitimate Career
00:09:17
Speaker
Yeah, that's why I'm kind of glad like that. I feel like the other platforms came around like the Instagram, like the TikTok is now around like
00:09:24
Speaker
because I feel like you have more opportunities because like back then it was just like YouTube and I feel like even when you were say like youtuber and they're like what is that oh yeah it's so crazy because now like
00:09:38
Speaker
Everyone is a content creator. Oh, literally every single person. Everyone. Like even if you're not like wanting to do it full time. You still like part time. Yeah, you still partake and you still post. Which I think is great. Like that's why I think like the I've started an app for content creators and I feel like the market is so great. Yeah, it's huge. Everyone is a content creator now, but it's also just I just remember getting like made fun of for it or being told like when I put my job to do this full time,
00:10:07
Speaker
It was like, what are you doing? You are crazy for quitting your job. What happens when this goes away? Okay, so you have your parents' money because there's no way you can actually be making money on this. He was not accepted in society for the most part.
00:10:23
Speaker
Um, and now it is. So I'm glad for that, but it's just like, yeah, because I was listening to like your, I think one of the recent episodes, you were talking about like imposter syndrome and how you were like describing yourself as a job. That's like the same thing I do sometimes, but I feel last time, like what do you do? I was like, I'm in like social media marketing.
00:10:38
Speaker
Why do we do that? I just don't know why I do it. I don't know why. We have to start being proud of what we do. Yeah, that's literally what I say and I hope that they don't have to follow me. But they always do. They always, because they don't know what that means. Exactly. They really don't know what that means. You have to just say, like, be a content creator. Like, here's my Instagram, follow me. Let me tell you though. Again, there's no shade to this and I respect everyone's hustle.
00:11:05
Speaker
I would like to imagine when you say like content creator, they would sometimes assume that like only fans creator or something. I just see nothing wrong with that. Like I respect them. Yeah. Especially man. Really, especially man. Like a lot of people I tried to like connect and like just have like in my podcast and my name when I used to work collaborating, they thought I was talking about somebody else. Oh, I'm serious. I'm serious. No, I see. See, I've never actually thought that like I've never actually
00:11:34
Speaker
thought that people would think it's like only dance but now that I think about it especially in Miami in Miami 90% Miami yes I've met a lot of people that are on like I'm not even wrong with that like it's just like I feel like it just that's what the first thing people assume yes that's why I feel like I tried to like
00:11:52
Speaker
Not like there's anything wrong with that. I just feel like I don't necessarily want to be resonated by that stuff. Yeah, that's just not your content. And you don't want people to think that's your content. Exactly. That's not like, I don't know if I should say content creation. That's not like, oh, let me start with like social media. You should say I'm a lifestyle content creator. Yeah. Just start with the niche right away. Yeah, let's do that now. Let's try it. I'm curious to see how that will work. Let me know how it goes.
00:12:17
Speaker
Well, since we talked about Miami, you also moved to Miami not too long ago.
00:12:22
Speaker
What would you say like some of the things that like you just like experienced new here or just like so different compared to where you were from? Yeah. But also you also lived in New York and like that's why I feel like we connected so much. Yes. So I did grow up in South Florida from when I was like, I moved to North Carolina when I was nine. So I spent like my childhood, like half of my childhood here in South Florida, like a little North of Miami.
00:12:50
Speaker
And so I always like considered Miami a second home because I have family down here. We would come like all the time So I always
00:12:58
Speaker
knew Miami was just a different world. I think when people don't know about Miami or have never visited Miami or have never been here, it's hard to describe because it truly is like you're in another country. It does feel like that. It doesn't feel like the rest of the United States. I used to not believe that statement, but I do. No, it doesn't feel like you really like... Yes, of course, you feel like you live in the US, but it doesn't at the same time because everyone here speaks Spanish, so it does feel like you're in a Spanish-speaking country. Everyone speaks Spanish here.
00:13:26
Speaker
And like Spanish music, Spanish culture, like Hispanic food. And like, I love it. I'm Hispanic, I'm Latina, so I do love that. But I can see why other people coming here, it's like a culture shock to them. Yes. And so it's, I think there's just a culture shock moving here because you're like, whoa, everyone really does speak Spanish. If you're in the off and out, if you don't speak Spanish. A hundred percent. Many times I try to go like a barber shop and stuff, right?
00:13:50
Speaker
I don't even know like a few words in Spanish so I'm like I don't know how to say this. I had to open like Duolingo and I'm like I need to study this better. And I'm assuming that people think that you speak Spanish because you know you're tan, you look like you probably would sneak it here so like they just assume everyone speaks. Yeah literally not out of town. They would, even if you are like a white person, they would still expect that like you know Spanish. They would not even ask if
Life and Culture in Miami
00:14:14
Speaker
you speak Spanish.
00:14:14
Speaker
And also, we just talked about this, the drivers here are the worst drivers in the country. I don't care what I've driven in LA, I haven't driven in New York, but I've been in New York, like in Ubers and everything like that. I've been in all different big cities in the US. Nothing compares to the drivers in Miami.
00:14:36
Speaker
It's like funny. And if you don't believe us, follow Only and Dade. Oh my god, I love that account. I love that account. That account is so good. It's literally pure might. It really shows you what Miami is like, and it's like not an exaggeration. Like that's what's funny about it. Those things that they post, they're not like out of the ordinary. People think that that's like once in a blue. I like know that's like everything in Miami. That's like literally every single day. Like you think that's like one in like a million. No.
00:15:04
Speaker
I saw someone the other day, I was driving and I was getting like on an expressway, like I was getting on a causeway and this person was like merging onto it, just stops in the middle and starts reversing because like they didn't mean to get off and I'm like, you are going to cause the biggest accident. Like I'm sitting here just like, dude,
00:15:25
Speaker
this is not the place to reverse on a freaking like like a merge onto a high you missed your turn the GPS will reroute you like just go and they just absolutely speechless no and i'm like this is puree like i don't even get like fazed by it anymore it's just like laughable like the other day i was going to like equinox and south beach and so there's like the garage that's attached to it so i it's like a multiple level garage and you're like yeah the second floor and the third floor i was going to park in the second because i equinox the third floor
00:15:56
Speaker
like it's two-way traffic but there's like one rage over that did not park so well so like other side of the traffic is kind of blocked out so i was gonna go in the way that like you just go back down but there's this jeep that's blocking me and i was like can you just like back up just a little bit i would just sit it like so politely he like got out of his car started yelling at me
00:16:17
Speaker
Did you be there? I literally just was like, can you back up a little bit? I literally just said back up because like Range Rover parked so bad. But he started yelling at me. Imagine like everyone behind me, they'd also be backed up. Like we backed up and parked in the first one. I was so scared. I don't know what to do. I was just like, they're ready to fight here.
00:16:38
Speaker
they sort it there. Or like, also if they have a gun. That's all I can assume. I'm like, maybe they have a gun. I don't know. Everyone always says that they're like, don't be because you never know if they have a gun. I think that's what I keep getting from everyone. They're like, just be calm. Like, you don't know what they are. Oh, and so like, I'm, I mean, I'm not like that, though. I will like lay on my horn. Like, I will, I'm not proud of this. I flicked a few people off. I'm just like, dude, like, I have
00:17:03
Speaker
Yeah, no, I'm like laying on my horn like No, you can't drive like that, but then yeah my friends are like don't do that like they might have a gun or something especially in Florida That's what I try to remind myself sometimes when I like road rage is coming out like
00:17:21
Speaker
nope yeah i should do that but no i can't i'm like one of those where i'm like laying on my horn like being like get out of the way like yeah it's no it's so i become a miami driver yeah it's just so crazy in that aspect but i think it's something else i haven't also noticed correct me if that's just my observation is like i feel like in new york or even places like in las angeles too it's like people are really yes they dress up but like they dress up
00:17:47
Speaker
vendors on occasion they don't really care so much what they wear on a regular basis they would literally sometimes look like a homeless person and nobody cares but in Miami I feel like people care so much about their like look even like going to grocery store they look so presentable like 9 out of 10 I think it's like that just like again the Hispanic culture because I know some like Latina women they will literally blow their hair out and put makeup on to like deliver a child like to like go to labor like it's like
00:18:17
Speaker
i think it's just that it's ingrained to like you have to look nice maybe the younger generation not as much but i know like well my grandma i've never seen her without makeup on like no man always has makeup on and she always has her hair done it's like it's just like a i don't know maybe that's that's why but i've noticed that here too would you also say like people are more upfront here or at least that's what i have like what do you mean upfront like
00:18:42
Speaker
like i feel like if they like especially i feel like this is what i have experience when it comes to like just even miss friends too so like i'm like if they want to hang out with you and stuff like they would like immediately ask for your number or something versus like i feel like in new york and other places it kind of takes like
00:18:57
Speaker
If you try, like you meet second time or something, like the vibe is good and then you go for it. In here, I see like it's just a lot faster in a way. They're like, oh, do you want to come to this party or do you want to do this? I'm like, yeah, it's cool. It's just it's new for me. Yeah, actually, yes. So I especially like influencer events. I've noticed that to people. I actually prefer that though. Yeah, then it's like, okay, it's like
00:19:20
Speaker
It's been easier for me to make friends here than anyone else that I've made. I made 100% agree on that too. And I love that because of that. Yeah. And like, I also think for me, it's like, so many people just moved to Miami in the past like two or three years. So everyone kind of wants friends. And so I think that's why people are like all eager to meet friends. So then they'll, they'll ask you. But I've actually found even though I do think that people here are ready to fight and they can be rude. They are. Like they're not the nicest. But for some reason, I think that like the friend that
00:19:50
Speaker
the people that at least i've surrounded myself with have all been very friendly and very accepting and very inviting and i actually really love that compared to like new york and l.a i didn't feel that as much and i feel like it's also the fact that like miami's kind of a place because like the weather is nicer and everything is like people are more likely to do many other things yeah other activities versus like new york and l.a it's like
00:20:12
Speaker
Such a hustle. It's always about the hustle at least even in New York. Yeah, just hustling always working constantly They don't necessarily prioritize so much about like having friends or friendships that much like they're just like it's all about work like what is next for me like they have like maybe two or three jobs like
00:20:31
Speaker
so crazy yeah no i actually i really agree like here people are just down to do things like they are they really are my social life has never been more like and they're so spontaneous i love that i love that they're so spontaneous yeah it's like hey do you want to go to this like oh i know this guy that like invited me to this dinner we can get like free drinks and if you want to go and i'm like okay or like you had me at free drinks or like if there's just a lot more i don't know i find that there's more to do here
00:20:59
Speaker
than at least I found in New York and LA, but also like maybe it was just the people I was hanging out with. I think it's because I have more friends here than I did there. And then it's been easier for me to make friends here. And it's been, I mean, I've preferred living here than New York and LA. And like, I don't know, I just like, I love living here. Yeah. No, I feel like, no, in terms of like the social and like, like friends and everything, I feel like that's definitely a great aspect.
00:21:24
Speaker
I'm just more like thinking about like, I guess as a creator, that's what I have experienced. I'm like, don't you know, Miami is still like a major city, but it's not, not like New York. That's what I'm saying. I feel like it's like, I
00:21:38
Speaker
immediately noticed like a big shift from like getting the invites to like New York City events and like all of a sudden it's like there's not much happens here it's maybe once in a while there's not many events here unless there's something going on like F1 or yeah like the Formula One or like there's like I don't know like that our baths will learn like some big events though like that's like maybe twice a year like
00:21:59
Speaker
exactly but honestly like i kind of like that because in new york there's so many big creators that it's like hard to stand out so true where here there's not that many creators so you can really like represent yourself as like a miami creator which i like like i'd rather be a big fish in a small pond than like a small fish in a big pond when it comes to content creation that's so true because i feel like in new york you disappear so quickly yeah because like even if you're like just like
00:22:25
Speaker
talented or whatever you're doing just there's just so many people like you there's so many people like nothing in a bad way just like just there's just the truth yeah where some people have come up to me and they're like oh my god before i moved to miami i watched your videos or i like followed you because like i wanted to see what it was like to live here and even the and and it's because there's not that many i agree like that's why i was so like glad like i found your videos because i don't think i would have even considered like
00:22:50
Speaker
I mean, yes, I thought about it in the head, but I didn't necessarily consider it until I came across your videos. Just like, I wanted to get a feel of what Miami is kind of like. Yeah, and so that's why I'm like, all of your content, put Miami in the title so that you can really
00:23:05
Speaker
solidify yourself as a Miami creator. Yeah, that's why I wasn't really rooting for you. I remember you said you might go back to New York. And I was like, is she going to go back to New York? I kind of want to leave New York. I'm curious. That's why I get so excited. My creator's moved to a new city. Me too. I'm kind of curious as to what is that city like? Because you can see through their eyes and kind of experience it for yourself without spending money. Exactly.
00:23:30
Speaker
Exactly. Well, okay, so I don't know about you, but do you feel like New York is now the LA? Like when five years ago, every YouTuber, every creator was in LA. And it was like, oh my god, don't move to LA. Don't be like all those other creators. Now, I think New York is like that. 100%. I completely agree. I completely agree. Every other creator is like in New York. It's kinda overdone. That's why I feel like I got so annoyed by it because I'm like,
00:23:56
Speaker
I'm just so over it. I am really, really over it. I just, I don't know. I feel like there is like, there's definitely so much to uncover about that, but I feel like definitely that's the biggest aspect of New York City. It's like, even like the amateur one's like, oh yeah, I'm going to New York or doing something like, it's not that exciting, but chill, please chill. And also, I think
00:24:17
Speaker
Alex Earl put Miami on the map in a good way, I think. She did, she really did. And so I'm like, thank you girl. Like, you're coming, you're making us proud. I know, I'm like, I'm so glad that she's like staying here for now and like, because I think now people think of, when people think of Miami, they think of her, like if they're in the influencer space. Yes, I agree. I feel like we know who Alex Earl is, but if you guys don't know, just go on TikTok and type, get ready to speak. You will know what I'm talking about. Yeah.
00:24:45
Speaker
literally essentially trademarked get ready because no one would like to get ready with me and like talk or maybe they would once in a while but like it wasn't like it not the story time she merged get ready with me with story times oh yes hundred percent and it's just like she even though get ready for things were always a thing she like really owned she literally branded that yeah I would say that
00:25:06
Speaker
latest drama about the chart and like the chart. Yeah. You know, mine's a dope. This is a dope. But the fact that you guys should Google this too is like the CEO of Tarte was like doing get ready with me. And she was like, I apologize. I'm like,
00:25:24
Speaker
what who gave this approval i saw that and i was like herself just herself no the the worst was like she was like curling her hair like not even like well like i was like no it was so bad it was so bad guys i missed the mark on this i'm like sit down and do a proper ball game i know like so please no i think the greatest thing i like about
00:25:47
Speaker
Her, Alex Earl, and also like the how she made Miami. She really represents so much of Miami too. Because Miami is kind of a place that, yes, don't get me wrong, it's like a very wild place.
00:25:58
Speaker
There's a lot of parties, there's a lot going on, but it's definitely also a place that you can definitely enjoy yourself too. I feel like people think that it's so wild, it's party after party. Yes, if you are into that, but you can also do many other things. Totally. Me and my friends never go to clubs ever. It can be super toxic. He's so crazy.
00:26:18
Speaker
and but i love what i love about miami is that like if i want to go to a club like you can't visit me and they want to experience that nightlife we can go easily but like i am not you will not catch me there on a normal weekend like that's like i like to go out for drinks and to like bars and stuff like that like i've never been to space i've only been to 11 i've never been to space i've been to 11 like
00:26:43
Speaker
twice yeah and i never want to go back like i it's it's so intense and i feel like the fact that like in new york at this even people say like oh the city that never sleeps but people like go home like after two or something oh yeah any of people come home at 9 a.m literally and you're like that's a good night this is the city that never sleeps yeah i'm like what like are you serious i've never come home the time i've been to the club
Challenges in Content Creation
00:27:08
Speaker
Maybe that earliest I came like me before AM. I'm like, that is, I don't know if that's early. That's early for people. No, same, same. I always, if I end up going to a club.
00:27:17
Speaker
I'm getting home at 5 a.m. Yeah, I always tell myself that it's gonna be 2 a.m. It's just never it's never no I got home another night I told because we have like a Busy day the next day and I was like we are getting home by 1 a.m. Like 1 a.m. And like that was early we got ended up getting home at like 1 30 But I was like, oh good. That's an early night. You know like really like you have to really push yourself to do
00:27:39
Speaker
do it because otherwise it's just not happening. I'm like 1 30am like getting home I was so proud of myself because we had gone out and I'm like and we didn't go to a club we went to Wynwood like it wasn't even like a club or anything and of any other city 1 30 the bar is winding down like people are like last call like lights are on like it's like the city is winding down here it's like the night is getting started
00:28:02
Speaker
it's so yeah it's so bad it is really bad and i feel like the greatest thing about miami is that like if like people immediately think of south beach yeah but i'm like there's so much more to it there's like obviously we just mentioned minwood there's edgewater you know there's brickville like
00:28:18
Speaker
I have been so obsessed with Coconut Grove. I love Coconut Grove. It kind of reminds me so much of LA in some way. It does. Have you been to Mexico City? Yes. It reminds me a lot of Mexico City too. Really? Yeah, I can see that. I can definitely see that. It really reminds me of it. I feel like the reason I want to mention this is because I feel like people immediately think of just South Beach. There are so many more places to explore in Miami and to discover.
00:28:45
Speaker
you're also like in the market for a house right it's like yes i'm in doesn't even say like you don't see yourself like settled down here or more like a lesson of purpose honestly i see myself living here long term i think also because i grew up in south florida i know what like a childhood is like here
00:29:02
Speaker
and like I really do love it. Yeah and I just love the beach. Like I don't think I can live anywhere that doesn't have a beach anymore because I'm always there. It's so nice to have a beach. Like the access to the beach like in 10 minutes or so is like nice. And I'm always at the beach. Like I know some people when they live in a place with a beach they're like oh I never go just because it's always there. I take advantage of it. I go at least once a week
00:29:23
Speaker
All my weekends are pretty much spent at the beach if I can. I really, really love the water, and so I need to be in a warm, leather beach place, and so what better place than Miami for that? And I need to be by a city. I can't just live in a little beach town in North Carolina. I need to be in a city as well. So I actually see myself here. I would love, ideally, I want to live at the beach. I'm looking at Miami Beach right now for a condo. I would love to live there for a few years, then have that for investment purposes when somebody's ready to go to a house or something.
00:29:53
Speaker
rent that out, and then I would love to live in the Grove. Like, with a family. Like, I would love to have a family in the Grove, or like, South Miami. Like, that would be cool. I think that's because I love South Miami or Grove. It's like, it's a really nice place to end up in our 30s. Yes. Like, you're getting there. You're getting there. That's in three years. I'm like, you have time. You have time. Yeah, maybe in the late 30s. Yeah, you're getting there.
00:30:18
Speaker
so i feel like that's gonna happen i know i'm like 30s like i know i just the nice thing about it i'm like i want to make an episode like something's like
00:30:26
Speaker
I learned in my 20s. I'm like, okay, I'll wait. I'll wait. Wait, how old are you? I'm 27. Okay, me too. So yeah, I'm like... I'm gonna wait. So I'm gonna wait like three more years. Yeah, so I'm gonna wait two to some years, but yeah, it's coming. Don't age us yet. Yeah. So what would you say once you become a creator after a while, like things like become somewhat stagnant in a way, because I feel like that this for me, it was like,
00:30:51
Speaker
It had never been like one video where I'm viral and all of a sudden I became a creator. Mine is like, okay, like maybe 1,000 followers. Next is like 3,000. It's like, it's just like very slow for me. And afterwards I kind of grew, but like it was never been like viral video. How was it for you like after a while? Like at first being a creator is easier in the beginning of it, but once you get to the stage just like
00:31:14
Speaker
10 to whatever 50k followers it's kind of it's so different right yeah it really is so hard to bro i feel like when you're at that point and i think you just can't accept like super viral growth forever like that's only like a very it's not sustainable it's really not sustainable yeah so for me i always i mean one thing it's it's just to remember that like
00:31:33
Speaker
You should have a content strategy like long term. You shouldn't just think about the here and now because like if you expect every video to go viral or that's your benchmark of success, like you weren't always going to be disappointed and then you're going to get burnt out because you're like, I'm putting so much effort in and none of my videos are doing well. So you have to think long term. You have to think like, okay, in two years from now, this consistency, it's going to pay off a hundred percent and get like a hundred views on a video. So.
00:31:58
Speaker
I never really viewed it as like, I need to go viral. And I never really did go viral. Like I have a few videos on TikTok that have hit a million, not many, but a few. And then I have, you know, like I have one video on YouTube that has a million views.
00:32:13
Speaker
then I have like the rest like I have a few videos I've done well but like for me being consistent was always more important than doing well because if you continuously post you people are going to watch like you're not yeah you will get you will grow a community it's like I think it's like impossible to like always post and continuously post and have a consistent schedule and like not grow some form of community yes even if it's small yeah like but like I think
00:32:37
Speaker
you have to think long term rather than short term yeah and i would say correct me because like maybe that's my experience i feel like viral thing was not even a thing before tiktok i feel like even on youtube and stuff there was no such thing as viral yeah like people have million videos but there are millions of views of in the videos but it wouldn't be like right or like it would take time even on instagram it would be like overnight
00:33:00
Speaker
I feel like on Instagram there was never anything that I had. There was never like, oh my god, my video went viral. Never. Ever. Like, even if you got good views, but it was not like viral, like everyone saw it. Unless it was like, do you remember that like one time there was this like, swimwear rant. I was like, you're right. I was in a bikini. Yes, do you remember that one? That's what I love viral. Yes. You guys don't know, just Google like, red bikini. Red bikini. Red bikini.
00:33:25
Speaker
You will know what we're talking about. That's so funny, yes. That's the only thing that went viral. That's the only thing that went viral. I wonder, did anyone get that bikini? I was just wondering the same thing. I'm like, I didn't see anything afterwards. I didn't see anything afterwards. That's so funny. But yeah, so I think with YouTube, things would do really well. Yeah. And there would be people that blew up, like Emma Chamberlain, you know, she just blew up. So I do think that there were some, like, YouTube had more virality than
00:33:53
Speaker
Instagram for sure, but now it's just like oh, yeah And I feel like it's just also because I like that's what tiktok kind of like not necessarily ruined it But like change it for people they feel like people who have like maybe 10 followers But they have like one video that has millions of views. I know I was like, okay, like I have like I don't know over 16k followers
00:34:13
Speaker
But I'd rather not because like I don't want people following me because of one video. I agree. I'd rather have people follow me over they've seen me like two or three times and I think I like her looking forward. Because if you could have someone like follow you over one video like for example all my breakup content has done well as you know.
00:34:32
Speaker
And I'm like people are following me from that which is cool, but I'm like, but that's not the only content. Yeah So like I hope that you guys are here for like my other content too or like if you post something about like I don't know like
00:34:44
Speaker
Let's say you post a cool tip about being a content creator. Not all my content is going to be about being a content creator, so I hope that you're okay with that. And so I'd rather have people watch a few videos and then like me, rather than one video. Which is why I think YouTube is great, because they can really get a sense of who you are.
00:35:02
Speaker
Versus like tiktok. It's like you're that one video could have nothing to do with your stuff Yeah, and I feel like what I have come to Realization that like there are going to be some videos that I'm gonna make just so I can gain more followers and subscribers and some videos I'm gonna make for my current subscribers or current followers because
00:35:20
Speaker
And I know that they're not gonna, like, get thousands of views. They're gonna get, like, a couple hundred or whatever. But, like, I'm doing it just for current subscribers so they can be, like, satisfied in a way. And then, kind of, like, I'm, like, I'm gonna accept that. Like, it's important to accept that. Just don't have expectations on how a video will do, or else I think you're gonna get, like, more burned girls. Even though, also, you think that they're gonna...
00:35:41
Speaker
Oh yeah, or they're gonna do so well and just like flops. Yeah, it's like I have no meter of like what's gonna do well. Yeah. Also you just mentioned earlier when I was asking you like the burnout, I was gonna ask you about that too. Like I, this thing is in the beginning of like being a creator, I think it was very hard for me because I feel like you tend to associate everything that you do with likes, comments, or even get the brand deals that you're getting and you're like, wow, like,
00:36:09
Speaker
maybe I'm not doing so well, maybe I need to work on myself, or like you just like, I don't know, I feel like things just get like so south so quickly, all of a sudden you feel on the top of the world, and all of a sudden you're like, I just hate everything, I hate my content, you're questioning your craft a lot, how do you deal with it? Like nowadays, comparing what it was before I got here. I think for me, I just started really accepting like, I do not care about the numbers, and have constantly telling myself that, and then being like, you know what,
00:36:36
Speaker
Screw the whole niche thing like I have to put I can't post this because it's like off-brand I'm gonna post whatever I want as if like Like I'm just gonna post and I'm just gonna see what sticks and if people like it great if not I'm posting it for me I'm pushing it because it's my creative outlet and I just started having more fun with it like before I used to say like all my blog's need to provide value or else I'm not gonna post them Yeah, and then I'm like, you know what? I'm gonna post a random weekend even if it's literally provides no value, but I'm shot in Miami so like I
00:37:04
Speaker
okay cool or I'm showing my personality okay cool like that's what that's what it's gonna be but I think for so long I got trapped in this like thinking that like this has to be like a really highly produced video and so much value and now I'm just like posting whenever I want yeah and I'm like okay like I don't even like really look at the numbers that much because I'm like it doesn't matter I'm posting this if it gets one view or if it gets a thousand views or yeah a million views like I want to post this and so I think
00:37:31
Speaker
having more fun with it and just like being more carefree has made me enjoy it more and like actually want to post more. For sure. And it reminds me of like the older days. Yeah and I feel like that's what's like the sometimes people don't understand that like and I feel like I get it like at the end of the day it is our career we do make money with it that's how we pay our bills but I feel like I never want us to like take it too seriously that we're gonna just burn out and like feel bad about what we are doing because I feel like I remember the way I started is because like
00:37:59
Speaker
I was right out of college and I didn't have many friends or whatever and I was like, I just want to share.
Business and Income Diversification
00:38:05
Speaker
what I'm doing currently at the moment and that's how I kind of like got started on it but that also made me connect with many people and I realized like wow like that's kind of cool like it's fun like it's really fun to like share like oh like I'm wearing this clothes so it's like oh this fits like this or this doesn't fit like this not because it's sponsored or anything just I just want to share it's just fun like sometimes like I remember like it gives me the biggest joy sometimes like to spend money on things that I don't necessarily like but I'm like
00:38:32
Speaker
I'm going to share my opinion. It's far away. You know what I mean? I feel like people nowadays, like because content creation has become such a place that like, Oh, like
00:38:43
Speaker
I can be a creator. Everyone is like, when you ask sometimes like kids these days, they're like, I'm going to be a creator. It's the number one job. It was not a thing like that for us. That's why I feel like people immediately are like, oh, dollar sign, dollar sign, dollar sign. I'm like, it's not like that. It really is not like that. It's so hard to make a living off being a content creator. It is so unpredictable.
00:39:03
Speaker
It's very unpredictable and also it takes a lot of time. I think a lot of people expect because they see people doing it full time that they're like, oh, let me just start this and do it. If your goal is to solely make money, you are going to get burnt out and you will stop. Agreed. That's one reason I feel like you have to have passion. You have to have fun with it. You have to enjoy what you're creating.
00:39:25
Speaker
even if it doesn't pay you. Because for a while it will not pay you. Oh, no, it won't. I think they were full time for eight years. I mean, now it shouldn't take you eight years because like, yeah, like it's a lot faster for sure. Yeah, but it's not gonna take time. It might take a few years. It's not gonna, it probably will not happen in less than a year. Like that would be like an insane success story. And I feel like even dead, like even if you get paid, people think that like
00:39:48
Speaker
just because you quit your job and you're going to get the same amount of money from like the job that you quit that was like paying you $67,000, you're not going to get that from your first brand deal. Like you're going to get like, I don't know, like on a good day, $500,000. I'm just saying that kind of where you're starting. I'm just saying it's not going to be six figures. It's not. I feel like people immediately expect that like they're going to like rack up those numbers so quickly. Yeah. No. And also like you just,
00:40:15
Speaker
you don't know like when a brand deal is coming in you don't that's why you have to have a little bit more of a cushion and you have to have a little bit more of like a steady income when you've been creating content and like making money for the past six months so you can kind of predict what it's going to be but like you should not put your job on your first check like your first big brand deal. No not at all and I feel like also there's like a
00:40:35
Speaker
Big like misconception that they will expect that just because you are represented by management You're gonna get like constant brand deals like every month or every week Not sure. Yeah, not sure totally like even if you're a great creator and you are like because obviously people don't understand like you have to be somewhat marketable creative creator that like
00:40:57
Speaker
you can market something. Yes. Like it's just not because you have numbers. Like you have to have an audience that you can sell to, you know? Okay. So I think this way about like a lot, and this is again, no shade to these. Yeah, not at all. But like people that post more adult content or if they like curse a lot in their videos or if they're just like not very family friendly, do you, whatever. Like I, I all consume your content, but if that's not as brand friendly or like,
00:41:25
Speaker
If you're a lot of girls, if you're a girl but your main audience is guys that follow you, you're not gonna get to work with that many brands that other people are working with because your audience is not gonna purchase that product. You know what I'm saying? I feel like for me, I have a mainly female audience, so I can work with female
00:41:48
Speaker
targeted brands like Princess Polly, White Fox, stores like that. Whereas like if you have mainly, if you're a girl, but you have mainly a male audience, like you're not gonna work with the same brands.
00:42:00
Speaker
And if you're also a girl with a male audience, mainly, you're not gonna necessarily work with brands that even are targeted to men because you're not the target audience for that product. So it's kind of like- True, true. You can't really give your own opinion on it. So it's just, you kind of have to think about who you want to target and create content for those people too. Exactly. If you want to work with a ton of brands, but if you don't, do you. Plus whatever you want, you know? Exactly.
00:42:28
Speaker
I think it's just like people never think like it is at the end of the day, it's a business. Yeah. You still need to have some sort of a vision. Yes. Because if you don't have a vision, you're just like, um, because I feel like sometimes people think that just because you're posting a blog and they're like just about you, I'm like, is it really though? Like, yes, it could be about my life, but I'm showing parts of my life. Like, let's just say even if you're doing a grocery haul, right? Like, or you're going to grocery.
00:42:54
Speaker
You're kind of showing what you're buying and I might end up buying something you're buying because of what you're showing me. It's not necessarily because it's about you. I tell people sometimes, they're like, oh, you're just so narcissistic and everything is about you or all the pictures of you. It's not true though, but that's the first thing people assume.
00:43:12
Speaker
I know. I decided to just not care though. I'm like, you know what? I'm making money off of this. This is my business. People find value. People like this. And I like following other people that post this similar content. So whatever you think about me, I don't care.
00:43:24
Speaker
I started to just be like, if you actually care about this, or you like think differently because of me, like, I don't want you in my life anyways. Exactly. For sure. So like, goodbye. Yeah. And I feel like that's also the reason I feel like it's so great that like a lot of creators, they branch out to making their own brands and doing other things because, because this business also, that's what we get for listening to Ricko. So I feel like they create their own businesses because like,
00:43:53
Speaker
unstable in many ways but also you want to at one point you want to do other things too you don't want to just there's nothing wrong with just being a creator but I kind of want to do other things too I also think that there's so many opportunities that happen when you're a creator so like even if you maybe never thought that you would start a business one day an opportunity presents itself or you get an idea based on the opportunities you've had and then you're like this just makes sense and you have a leg up because you have an audience like if you are a creator
00:44:23
Speaker
or if you want to start a business you I would definitely recommend a content strategy and as a founder becoming a creator yourself not every business needs that but I think it helps and if you have any interest in doing it I think it's only going to help like I don't know I think that in businesses now founders of businesses need to become creators too yeah I agree I think the only thing I would say and I have seen your video about this too is like that you had the boutique before right yeah yeah I feel like
00:44:52
Speaker
Those kind of businesses don't even remind me. I feel like if you can make it work, it works. But fashion is such a hard business to create. I have even experienced this just like having my merch. A lot of times I have to switch to supplier just so I can get the merch out. Sometimes quality wouldn't match. It is such a hard business to put it out there. What would you say you have learned? What's next? I mean, one of the biggest lessons you learned from that.
00:45:19
Speaker
So with that, I'm glad I did it, but I definitely- Actually, it was definitely a good experience. You learned so much. I think I thought, like, oh, this is fun, like a clothing bag. It sounds fun. I mean, I'm sure, like, touching a fabric, getting samples, like, it's such a fun process of doing it, but afterwards, I don't know, it's that little. Yeah, it's just really hard to, like, make a big profit.
00:45:42
Speaker
yeah in the beginning at least and i don't think i gave it enough of a shot to like continue with it because i just didn't like that much anymore yeah i got you but like it's really hard for like your margins to be big enough to actually make a profit because it costs a lot because it costs a lot especially if you're yeah it just like costs a lot and so and i think also there's so much competition in the space that you really need to find something that makes you stand out and if you don't stand out and
Dealing with Negativity and Authenticity
00:46:08
Speaker
like
00:46:08
Speaker
Why are you doing it? You need to ask yourself with any business, even with Rela, like what am I solving? Like what problem am I solving? And you might think of fashion, like you're not solving a problem, but you are. Like you should, like that, the merch that you create should be unique. You know, it should look like everyone else's or less like why are you doing it? So like, I think it's one of those things that you really have to think about the problem you're solving and it can't just be like, oh, because I want to, because then it's not going to be a sustainable business.
00:46:36
Speaker
no of course not and i feel like also just because like people assume that like many businesses will help the creators which is true they would but they're also taking a lot of the profit too because i know i feel like the first thing that comes out whenever creator comes with a business they're like why is it so expensive yeah but i'm like
00:46:55
Speaker
because when there are so many businesses or if many like there's a middleman or there's a manufacturer then there's the creator you've got to make some profit to make the business make sense and I feel like that's why the cost of something like so small sometimes even like just a merch of it like I would be very 100% honest not out of 10 even most of most of the merch people make is like maybe they will get 30% margin maybe like that's like a big 80 not out of 10 it's like maybe 15% like
00:47:24
Speaker
And that's just so they can provide for their audience. Not like I'm saying that they're poor, but I'm just saying that people automatically assume that it's just so easy and you're making millions out of it. Oh no, no, no, no, no. It's just not true at all. It's hard to make money and have a sustainable business, I think.
00:47:42
Speaker
Yes, it is true. And I feel like that's my like biggest lesson I have learned after being a creator like a couple of years that like you should have multiple students of income because you can never focus on like just one paycheck or one brand deal because I guess what people think sometimes they're like, oh, like I can sustain that or just because I got one big check, you're going to get that next month. It's just not true. That's why you have to have like
00:48:08
Speaker
Then people say like, oh, just focus on one platform. But I'm like, it's just not sustainable. It really is not. You should have YouTube. You should have TikTok. I don't know. You should have another business. You should have a merge. I don't know. Like some people sell presets if you're good with that, you know? Yeah. Definitely expand. That's the recommendation that I feel like I would give to anyone who was starting out. Because I feel like, especially if you want to do full time, like you can never be like, oh my God, like I cannot pay rent this much.
00:48:37
Speaker
That's like such a scary feeling. I know. I always think diversifying your revenue streams is great because then at least if one goes down or one like slows down at least you have other things like that are paying you.
00:48:48
Speaker
For sure, for sure. Well, would you say like, let's just say, I don't know, like maybe something else came along before even being a content creator. Would you have chosen that, like that path, different paths? I'm so happy I'm a content creator. Like I think it's like literally the best job. I would not want to be doing anything else. I recognize how like lucky I am to even be doing this. So I don't think so. Like I would always choose this anytime I think. Yeah. I feel like sometimes like for myself at least,
00:49:17
Speaker
Maybe, again, I feel like this is a different experience for everyone. I feel like sometimes getting hate comments, and I feel like, don't get me wrong, I think everyone gets hate comments, it's like a thing. But I feel like sometimes some comments get under your skin, and that kind of makes you question so much about yourself as a person, but also as a creator.
00:49:37
Speaker
that sometimes I'd like heads below the belt, you know what I mean? You have to like protect your piece and block people and- I do put like certain keywords that like you shouldn't say that, but I'm like that still sometimes comes along, I'm like, tell them why like them would work. They're creative, they're creative. So you have to just be like, I am going to block you, I'm going to delete this and I don't care if that like,
00:50:00
Speaker
You just like, and you have to push it out of your head because I think if you leave hate comments up, they snowball because then someone else is going to read that and be like, Oh, wait.
00:50:09
Speaker
I didn't think about that, but yeah, that person's right. And then they tie along. No one necessarily wants to be the first one, but like if you see someone else make a hate comment, you're going to have a train of hate comments. So delete it when you see it, I think. That's a very good advice. I didn't think of that. Yeah. Cause that's what happens. Cause they start liking it and it gets onto the top. It becomes like the one of the most liked comments. It's your page. You can delete it if you want to.
00:50:35
Speaker
I don't see anything wrong with that. I don't see when people are like, oh, they delete hate comments. It's like, yeah, so like it's your page. Like, of course you're going to delete it. Like I don't understand. Like if you want to like talk crap about someone, go do it on your own page. You don't need to do it on someone else's.
Future Plans and Advice for Creators
00:50:51
Speaker
Yeah, that is for sure. What would you say? Like how do you keep your peace? Like as a mental health wise, like
00:50:56
Speaker
Being a creator, I feel like because so much of it is like out there of you. I mean, obviously it depends on like how much you share because I feel like people sound nice to me like you share every single thing. But I'm like, that's only like one, one thing or one side of you that you're sharing. How do you keep your peace? I definitely am like selective with what I share. I want people to obviously feel like they know me and I feel like they know my personality and all of that, which I think they do because I feel like I'm the same on camera as I am in person.
00:51:24
Speaker
but I don't share every detail of my life because I think that's also when you get a lot of hate is when you start oversharing and like you pee them people feel like they have an opinion on like your life and it's like I'm gonna show you what I do in a day I'm gonna show you the behind the scenes of my life but I will not show you all the relationships and my feelings and all like if I feel like it's gonna help people sure I'll share it but like I'm not giving you details because
00:51:49
Speaker
I don't want opinion on this. And so I don't share things that I want, that I don't want opinions on. And also I, I think I've just learned to like realize that if someone is being negative or saying something mean about you and they don't know you that says more about them.
00:52:07
Speaker
and that's just like sad because like I've watched plenty of people that I might think like oh my god that like I might think like like be like ooh yikes I don't like that person or I don't like that or I wouldn't have said that or I don't whatever look I might think like negative things about someone that I'm watching yeah I would never in my life comment it though like ever yeah same I have this thought but I'm like I would never put it in words and I wouldn't
00:52:31
Speaker
And the fact that some people feel the need to type that out and send and share it, not just think it, I'm like, that's really sad. And so like, you must be craving attention, you must be craving, like there must be something missing in your life for you to feel the need to post that. And so like, that's just sad. And I would like, I wish you well, you know, like, I want to delete that. And I wish you well, because like, the type of person that has that would do that is like, yeah, there's something. And I think that's why sometimes I would say at least that like,
00:53:00
Speaker
that's why it's good to also take a break sometimes because I feel like it's not necessarily just because like I feel like in the past at least like you would have to post like every single day on Instagram and everything is kind of a thing now you just post like once a week like twice maybe on a good day so I'm like I think people sometimes see that as a like a bad thing but I'm like I think it's actually good to take a break because you get to reflect so much on yourself but also on your craft that like you can bring something like
00:53:29
Speaker
Better to the table or just something creative to the table that like you're passionate about, right? And like what you're posting is meaningful instead of just like posting filler content, you know? I feel like I used to do that all the time. I'm like, I'm like that I have nothing to post. Let me go back. Look up like a leaf and I'm like here. Oh, it's just like aesthetic. That's why you know what I like actually though. Like, you know, you can hide your legs. But sometimes I just want to share like something
00:53:57
Speaker
dumped, you know, like some random photos, it's just because it's aesthetic and I know it's not gonna get a thousand likes, maybe we get like 400. Oh yeah, and I will hide my likes if it doesn't get a thousand likes. Same, I don't care for it. I don't care for it. I don't need to see that. Yeah, also because I didn't realize it also affects your engagement rate too. Oh really? Yeah, because at least that's what I've seen in some of the analytics, you know, like they can check your analytics.
00:54:20
Speaker
And I saw it in my dashboard, and I was like, I was like, no, no, that's not good. Because I used to have a much higher engagement than my match, but that's like 3 points. Everyone has a bad engagement now, though, so hopefully that makes you feel better. Yeah, that's how I see that. Also the reach, and whenever I see that, I'm like, oh.
00:54:38
Speaker
It's sad. It's truly sad. It's okay. Yeah, I know it's true. What would you say, like, what is, like, next for you? Like, do you think anything else, like, that might be coming up or you're thinking about it? I know you guys are thinking about merch for Dorella. Oh yeah, we do want to create merch for Dorella. I think she's really focusing on Dorella and continuing to make it, you know, like, for content creators and
00:55:01
Speaker
helping them grow on social media. Like that's really our goal is I've seen the opportunities that social media has presented in my life, my friends' lives, and it is a business and you can completely change your life by doing it. And so I want to make it as easy as possible for creators to grow on social media and have a foundation to grow this as a business.
00:55:22
Speaker
It's really what Rowan wants to do, it's our mission, it's why we're doing what we're doing, and so just continuing that is the goal. Yeah, and I will put your links down below. So she's your own TikTok, your own Instagram, your own YouTube. Podcasts, everything. Yeah, she also has a podcast. I love your podcast because I think it shows what is behind the scenes of what's going on. That's why I love the name, the real, real podcast. I'll definitely put it in the link so you guys can check them out. Thank you so much for coming with the pod. Thanks for having me.