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Want to Be the Go-To Brand in Your Industry? Do This image

Want to Be the Go-To Brand in Your Industry? Do This

THE CEO's WING WOMAN®
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116 Plays1 month ago

What does it take to be the industry leader? In this episode, we explore the power of brand perception and how to position your business as the go-to authority in your niche. It’s not just about what you say—it’s about what others say when you’re not in the room.

Key Points Covered:
✅ Why industry leaders are defined by perception, not just performance
✅ The key elements of credibility: awards, reputation, and market influence
✅ How to differentiate your brand and avoid blending in
✅ The role of strategic positioning in standing out and staying top of mind

If you're ready to elevate your brand and establish yourself as the authority in your field, this episode is for you.

Connect with Olivia:

Subscribe and Share: If you enjoyed this episode, please subscribe to the podcast and share it with fellow visionary CEOs who could benefit from these insights. Your support is greatly appreciated!

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Transcript

Introduction and Host's Background

00:00:00
Speaker
You're listening to the CEOs Wingwoman podcast. I'm Olivia Jenkins, your host and strategic partner, helping you elevate your brand to cult-like status.

Growth Strategies for CEOs

00:00:09
Speaker
Over the past five years, I've helped over 500 visionary CEOs to generate in excess of $70 million in revenue. And now it's time for me to share my tips, tricks and strategies to help you supercharge your growth. I'm here to help you step into your power to develop a bulletproof business and growth mindset to match.
00:00:29
Speaker
consider me your secret weapon to scale.

Establishing Industry Authority

00:00:31
Speaker
Let's get started. In order to be considered the go to authority, you need to be considered as the industry leader. So one of the main questions that we ask a prospective client is to what degree is your brand currently perceived as being the industry leader or being the go to authority? And that really comes down to brand perception.

Building Brand Credibility

00:00:53
Speaker
So what people are saying about your brand when you're not in the room and In order to build a brand that has this go to authority like nature and is this credible brand that people think of when they think about your niche or about your industry, you need to have that credibility built outside of your own four walls. So that really comes down to awards. It comes down to publicity. It comes down to what people are saying about your brand in the industry and in the marketplace.

Leveraging Unique Brand Qualities

00:01:21
Speaker
And for that to happen, the brand needs to stand out and not blend in.
00:01:26
Speaker
So this is a real area of focus for us to make sure that clients are positioned in a way that's going to make them shine, but also be able to bring out what is unique and special about them that sets them apart from the rest.

Engagement and Connection with Audience

00:01:41
Speaker
Thank you so much for tuning into the show today. If you love today's episode, be sure to let me know by leaving a five-star review at OliviaJenkins.co. You can also connect with me by Instagram dm's at OliviaJenkins dot.co or learn more on how we can work together at www.OliviaJenkins.co. Have an amazing week and I can't wait to connect with you in the next episode.