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UVP vs. USP: What's the Difference?
77 Plays6 days ago
Think UVP and USP are interchangeable? Think again. In this bite-sized episode, Olivia breaks down the critical difference between your Unique Value Proposition (UVP) and Unique Selling Proposition (USP)—and why confusing the two could cost you conversions. Learn how to clarify your UVP to connect with your ideal customer and how to sharpen your USP to stand out from the competition. A must-listen for anyone refining their brand message.
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Transcript
Introduction to Actionable Business Insights
00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast. This is a micro episode packed with quick, binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
Delivering Real Strategies
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.
Defining Unique Value Proposition (UVP)
00:00:20
Speaker
So the difference between a unique value proposition and a unique selling proposition or a un unique sales proposition is a UVP is about the value that the customer sees in you in your brand, in your product or in your services. So how well are you articulating the value to the customer so that they can perceive the value that you have as a brand to solve their problems?
Understanding Unique Selling Proposition (USP)
00:00:44
Speaker
With a unique selling proposition or a unique sales proposition, that's actually how you stack up against your competitors. So if a customer was to compare you against competitor A, B or C, how would your product or service stack up against another competitor or your other competitors in your industry. So really important to remember that UVP is about you and the customer, about the value exchange that customers sees with you, and USP is all about how you stack up against the competition.
Distinguishing Between UVP and USP
00:01:16
Speaker
That's your power move for today. If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.