A powerful vision statement should do more than sound inspiring—it should be future-focused, measurable, and impossible to misinterpret. In this mini episode, Olivia breaks down the three most common mistakes business owners make with their vision statements and shares practical tips to make yours crystal clear and goal-driven. If your current vision feels fluffy or abstract, this episode will help you sharpen it into something you can actually work toward—and achieve.

Stop Writing Vague Vision Statements

Strategy comes first—and execution follows seamlessly. In this episode, Olivia reveals how OJC functions as a white-glove outsourced marketing department for visionary CEOs. With a dozen specialists working in sync across every marketing discipline and Olivia at the helm of strategy, clients don’t just get a team—they get results. If you’re tired of being passed off to clueless account managers and want elite, hands-on support, this episode is your peek behind the curtain.

Your Outsourced Marketing Dream Team

Think UVP and USP are interchangeable? Think again. In this bite-sized episode, Olivia breaks down the critical difference between your Unique Value Proposition (UVP) and Unique Selling Proposition (USP)—and why confusing the two could cost you conversions. Learn how to clarify your UVP to connect with your ideal customer and how to sharpen your USP to stand out from the competition. A must-listen for anyone refining their brand message.

UVP vs. USP: What's the Difference?

In this quick-hit mini episode, Olivia breaks down one of the most common points of confusion for business owners: is it a sales problem or a marketing problem? You'll learn how to spot the difference by identifying key signs—like what it means if you have plenty of leads but no conversions, or if you’re struggling to attract attention in the first place. If you’re ready to stop guessing and start solving, this one’s a must-listen.

Marketing or Sales Problem? Here's How to Tell 

What separates top 1% businesses from those that fade into the background? It all comes down to three core elements:

🔥 A Bulletproof Business—Built on solid foundations that stand the test of time.
💎 An Iconic Brand—Positioned as the go-to authority in its industry.
⚡ A Magnetic Leader—A visionary CEO who drives the brand’s success.

When you combine these three elements, you create a brand that doesn’t just succeed—it achieves cult-like status. This is the Strategic CEO Framework™ in action.

In this episode, you’ll learn:
✅ Why most businesses struggle to build lasting influence and how to avoid it.
✅ The key to becoming the recognised leader in your industry.
✅ How to future-proof your business for sustainable growth.

If you’re building a brand that’s meant to last, this episode is for you.

3 Pillars of Cult-Like Brand Success

Is it a leads problem — or a sales problem? In this episode of The CEO’s Wing Woman®, Olivia breaks down the key differences between marketing and sales — and how to diagnose what’s actually holding your growth back.

You’ll learn:

 * The signs of a messaging or marketing strategy issue
 * How to tell when sales (not leads) are the bottleneck
 * Why great marketing without conversion is just expensive noise
   

This is your go-to diagnostic tool if you’ve ever said, “I’m doing all the right things, but the results just aren’t there.”Listen in and discover how to fix the real problem — and scale faster.

📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

Fix Your Leads or Fix Your Sales?

You can't market what you don't deeply understand. In this episode of The CEO’s Wing Woman®, Olivia breaks down the must-have process every CEO needs to master: knowing your customer inside and out.

When your buyer personas are dialled in, your messaging becomes magnetic — because you're speaking directly to your ideal customer’s pain points, motivations, dreams, and fears.

Tune in to learn how to move beyond surface-level demographics and into the psychology that actually drives conversions. If you want marketing that works? Start here.

📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

Know Your Customer, Nail Your Marketing

In this episode of The CEO’s Wing Woman®, Olivia dives into the non-negotiables every ambitious female CEO must define: your vision, mission, and values.

Your vision is your North Star — the bold, aspirational future you’re building toward over the next decade. Your mission is what fuels the journey right now. And your values? They’re the moral compass guiding every decision you make in business.

Whether you're refining your strategy or starting from scratch, this episode will help you create unshakable alignment across every level of your business.

✨ Get ready to gain clarity, confidence, and a renewed sense of direction in your CEO role.

📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

Vision, Mission, Values: Your Business GPS

The ultimate goal for every visionary CEO? Building a business that thrives without their constant involvement. Yet, so many entrepreneurs struggle to step back, feeling tied to every decision.

In this episode, we discuss:
🔹 Why autopilot operations are the key to sustainable business growth.
🔹 The biggest mistake CEOs make—staying too involved in the day-to-day.
🔹 How to create systems and processes that allow your team to operate independently.
🔹 The mindset shift needed to move from operator to true visionary.

If you’ve ever felt like stepping away from your business would cause everything to fall apart, this episode is a must-listen.

💬 What’s one system you’ve put in place to create more freedom in your business? Let’s discuss in the comments!

📱 Connect with Olivia:

Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

📞 Want My Eyes on Your Business? Book a Private CEO Gameplan Call with me or my team to map out your growth → Book Here [https://api.leadconnectorhq.com/widget/bookings/ojc-7-figure-ss]

Autopilot Operations = CEO Freedom

Scaling beyond seven figures isn’t just about working harder—it’s about who you have on your team. If you want to reach eight figures and beyond, you need a top 1% team that brings expertise, strategy, and high performance to the table.

In this episode, we discuss:
🏆 Why A-players will accelerate your business growth faster than anything else.
⚡ The difference between a startup mindset and a scale-up mindset when hiring.
🔑 How to shift from thinking about how to thinking about who.
🚀 The power of delegation—so you can focus on your highest-value work as a CEO.

Your next level of growth isn’t just about more effort—it’s about having the right people beside you. If you're ready to build a winning team, this episode is for you.

💬 What’s the best hire you’ve ever made? Share in the comments!

📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

📞 Want My Eyes on Your Business? Book a Private CEO Gameplan Call with me or my team to map out your growth → Book Here [https://api.leadconnectorhq.com/widget/bookings/ojc-7-figure-ss]

Focus on The Who, Not Just The How

THE CEO's WING WOMAN® with your host, Olivia Jenkins, is a podcast created to inspire, empower and educate women on all things business. This includes episodes on marketing, mindset, leadership, how to's, and more.