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Know Your Customer, Nail Your Marketing
45 Plays6 days ago
You can't market what you don't deeply understand. In this episode of The CEO’s Wing Woman®, Olivia breaks down the must-have process every CEO needs to master: knowing your customer inside and out.
When your buyer personas are dialled in, your messaging becomes magnetic — because you're speaking directly to your ideal customer’s pain points, motivations, dreams, and fears.
Tune in to learn how to move beyond surface-level demographics and into the psychology that actually drives conversions. If you want marketing that works? Start here.
📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/
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Transcript
Introduction to the Podcast
00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast. This is a micro episode packed with quick, binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
Immediate Action Strategies
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.
Understanding Customer Personas
00:00:18
Speaker
Nailing your customer avatar and your buyer personas is actually one of the most important things.
00:00:24
Speaker
I probably say that about everything, but you really need to know who your customer is in order to be able to speak to them and speak to their pain points Everything in marketing is about solving problems for customers.
00:00:35
Speaker
So if you really
Linking Wants to Fears
00:00:36
Speaker
understand who your customer is, what their motivations are, you understand what they want, you understand what their frustrations are right now, they're always linked to something in the future as well. So for every want that your customer has, it's linked to a dream.
00:00:53
Speaker
It's linked to an aspiration. For every frustration that they have now, that's linked to a fear.
Enhancing Marketing through Customer Understanding
00:00:58
Speaker
So if that frustration continues, what is my reality going to be?
00:01:03
Speaker
So it's really important to understand everything that there is to know about your customer so that you can market your business better and you can nail your messaging.
Engagement and Sharing
00:01:13
Speaker
That's your power move for today.
00:01:15
Speaker
If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.