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Vision, Mission, Values: Your Business GPS
55 Plays19 days ago
In this episode of The CEO’s Wing Woman®, Olivia dives into the non-negotiables every ambitious female CEO must define: your vision, mission, and values.
Your vision is your North Star — the bold, aspirational future you’re building toward over the next decade. Your mission is what fuels the journey right now. And your values? They’re the moral compass guiding every decision you make in business.
Whether you're refining your strategy or starting from scratch, this episode will help you create unshakable alignment across every level of your business.
✨ Get ready to gain clarity, confidence, and a renewed sense of direction in your CEO role.
📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/
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Transcript
Welcome & Purpose of the Podcast
00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast. This is a micro episode packed with quick binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
Strategies Without Filler
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.
Aligning Vision, Mission, and Values
00:00:20
Speaker
One of the most important things about having a vision, mission and values that match your business and are in line with your strategy is your vision is your North Star. So it's where your business is going. It's what you're aiming for in your big 10 year plan.
Crafting a Vision Statement
00:00:36
Speaker
If you haven't clearly articulated your business vision statement firstly, you won't have anywhere to aim for. So it's really important to articulate that first and have it to be something that is big picture, something that's aspirational, something that excites you and something that's 10 years from now that you're not going to be able to achieve this year or next year to really keep you motivated.
Defining Your Mission
00:00:59
Speaker
With your mission statement, you want that to be present moment and that's what you're doing right now in order to be able to achieve your vision long term. Your values are your moral compass.
Choosing Core Values
00:01:10
Speaker
So if you can select the right values for your business, that's going to guide your decision making and make it really easy for you to make decisions in the context of business.
00:01:21
Speaker
That's your power move for today.
Engagement & Connection
00:01:23
Speaker
If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.