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Fix Your Leads or Fix Your Sales?
58 Plays29 days ago
Is it a leads problem — or a sales problem? In this episode of The CEO’s Wing Woman®, Olivia breaks down the key differences between marketing and sales — and how to diagnose what’s actually holding your growth back.
You’ll learn:
- The signs of a messaging or marketing strategy issue
- How to tell when sales (not leads) are the bottleneck
- Why great marketing without conversion is just expensive noise
This is your go-to diagnostic tool if you’ve ever said, “I’m doing all the right things, but the results just aren’t there.”Listen in and discover how to fix the real problem — and scale faster.
📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/
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Transcript
Introduction to the CEO's Wingwoman Podcast
00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast. This is a micro episode packed with quick binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
Podcast Promise: Strategies Over Fluff
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.
Marketing vs. Sales Focus
00:00:18
Speaker
So the difference between sales and marketing is marketing is all about generating leads, generating engaged leads for your business. So That's how you are going to be found and discovered and how the customer is going to interpret you. so Marketing is all about leads.
00:00:34
Speaker
Sales is all about taking those leads and then converting them into customers.
Identifying Marketing and Sales Issues
00:00:39
Speaker
and so If you have a marketing problem, usually that demonstrates that there is likely something that's not quite right with your messaging, not quite right with your strategy on how you're able to connect with your customers.
00:00:51
Speaker
Potentially, you don't understand where your customers are hanging out and spending time, and so you're not able to get in front of them. If you've got traffic and if you've got activity, but you're not getting take-up on your offer, you're not getting conversions, that usually demonstrates that there is a sales
From Prospects to Loyal Fans
00:01:06
Speaker
issue. So if you have a sales issue, you have lots of leads, but you have very little conversions or no conversions. So marketing is about leads and sales is about customers being turned from prospects into raving fans.
00:01:23
Speaker
That's your power move for today.
Connect on Instagram
00:01:25
Speaker
If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.