In this vulnerable episode, Olivia opens up about one of the greatest challenges in her entrepreneurial journey: balancing business with motherhood. From launching a business with a one- and two-year-old in tow, to navigating the ongoing tension between client responsibilities and family life, she shares the raw reality behind the polished success. If you’re a mother growing a business, this one’s for you.

Balancing Motherhood & Business

In this heartfelt episode, Olivia shares her very first memory of being introduced to the world of business—right at the family kitchen table. From labelling skincare products as a child to running a multi-7-figure brand, she reflects on how early exposure to entrepreneurship shaped her journey. It’s a nostalgic glimpse into the foundations of a CEO mindset and the power of being raised in a business-savvy environment.

From Family Business to Entrepreneurial Dreams

In this empowering mini-episode, Olivia shares one piece of advice every entrepreneur needs to hear: Feel the fear and do it anyway. Whether you're just starting out or scaling to your next level, fear is inevitable—but courage is a choice. Olivia reveals how simple daily reminders can shift your mindset, helping you take bold action and move closer to your business dreams. Tune in for a powerful mindset reset that will fuel your next brave step.

Feel the Fear, Do It Anyway

Before you build a beautiful website, launch email flows, or design your dream packaging—pause. In this episode, Olivia shares the critical first step that many entrepreneurs overlook: validating product-to-market fit. She walks through why asking friends and family isn’t enough, and what research you really need to do to confirm demand. Plus, once your offer is validated, Olivia outlines how to create an optimised shopping experience across your website, email, and social channels. This is the must-do checklist before you launch—or relaunch.

From Market Fit to Optimised Sales

A powerful vision statement should do more than sound inspiring—it should be future-focused, measurable, and impossible to misinterpret. In this mini episode, Olivia breaks down the three most common mistakes business owners make with their vision statements and shares practical tips to make yours crystal clear and goal-driven. If your current vision feels fluffy or abstract, this episode will help you sharpen it into something you can actually work toward—and achieve.

Stop Writing Vague Vision Statements

Strategy comes first—and execution follows seamlessly. In this episode, Olivia reveals how OJC functions as a white-glove outsourced marketing department for visionary CEOs. With a dozen specialists working in sync across every marketing discipline and Olivia at the helm of strategy, clients don’t just get a team—they get results. If you’re tired of being passed off to clueless account managers and want elite, hands-on support, this episode is your peek behind the curtain.

Your Outsourced Marketing Dream Team

Think UVP and USP are interchangeable? Think again. In this bite-sized episode, Olivia breaks down the critical difference between your Unique Value Proposition (UVP) and Unique Selling Proposition (USP)—and why confusing the two could cost you conversions. Learn how to clarify your UVP to connect with your ideal customer and how to sharpen your USP to stand out from the competition. A must-listen for anyone refining their brand message.

UVP vs. USP: What's the Difference?

In this quick-hit mini episode, Olivia breaks down one of the most common points of confusion for business owners: is it a sales problem or a marketing problem? You'll learn how to spot the difference by identifying key signs—like what it means if you have plenty of leads but no conversions, or if you’re struggling to attract attention in the first place. If you’re ready to stop guessing and start solving, this one’s a must-listen.

Marketing or Sales Problem? Here's How to Tell 

What separates top 1% businesses from those that fade into the background? It all comes down to three core elements:

🔥 A Bulletproof Business—Built on solid foundations that stand the test of time.
💎 An Iconic Brand—Positioned as the go-to authority in its industry.
⚡ A Magnetic Leader—A visionary CEO who drives the brand’s success.

When you combine these three elements, you create a brand that doesn’t just succeed—it achieves cult-like status. This is the Strategic CEO Framework™ in action.

In this episode, you’ll learn:
✅ Why most businesses struggle to build lasting influence and how to avoid it.
✅ The key to becoming the recognised leader in your industry.
✅ How to future-proof your business for sustainable growth.

If you’re building a brand that’s meant to last, this episode is for you.

3 Pillars of Cult-Like Brand Success

Is it a leads problem — or a sales problem? In this episode of The CEO’s Wing Woman®, Olivia breaks down the key differences between marketing and sales — and how to diagnose what’s actually holding your growth back.

You’ll learn:

 * The signs of a messaging or marketing strategy issue
 * How to tell when sales (not leads) are the bottleneck
 * Why great marketing without conversion is just expensive noise
   

This is your go-to diagnostic tool if you’ve ever said, “I’m doing all the right things, but the results just aren’t there.”Listen in and discover how to fix the real problem — and scale faster.

📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

Fix Your Leads or Fix Your Sales?

THE CEO's WING WOMAN® with your host, Olivia Jenkins, is a podcast created to inspire, empower and educate women on all things business. This includes episodes on marketing, mindset, leadership, how to's, and more.

Olivia Jenkins

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