Is it a leads problem — or a sales problem? In this episode of The CEO’s Wing Woman®, Olivia breaks down the key differences between marketing and sales — and how to diagnose what’s actually holding your growth back.

You’ll learn:

 * The signs of a messaging or marketing strategy issue
 * How to tell when sales (not leads) are the bottleneck
 * Why great marketing without conversion is just expensive noise
   

This is your go-to diagnostic tool if you’ve ever said, “I’m doing all the right things, but the results just aren’t there.”Listen in and discover how to fix the real problem — and scale faster.

📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

Fix Your Leads or Fix Your Sales?

You can't market what you don't deeply understand. In this episode of The CEO’s Wing Woman®, Olivia breaks down the must-have process every CEO needs to master: knowing your customer inside and out.

When your buyer personas are dialled in, your messaging becomes magnetic — because you're speaking directly to your ideal customer’s pain points, motivations, dreams, and fears.

Tune in to learn how to move beyond surface-level demographics and into the psychology that actually drives conversions. If you want marketing that works? Start here.

📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

Know Your Customer, Nail Your Marketing

In this episode of The CEO’s Wing Woman®, Olivia dives into the non-negotiables every ambitious female CEO must define: your vision, mission, and values.

Your vision is your North Star — the bold, aspirational future you’re building toward over the next decade. Your mission is what fuels the journey right now. And your values? They’re the moral compass guiding every decision you make in business.

Whether you're refining your strategy or starting from scratch, this episode will help you create unshakable alignment across every level of your business.

✨ Get ready to gain clarity, confidence, and a renewed sense of direction in your CEO role.

📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

Vision, Mission, Values: Your Business GPS

The ultimate goal for every visionary CEO? Building a business that thrives without their constant involvement. Yet, so many entrepreneurs struggle to step back, feeling tied to every decision.

In this episode, we discuss:
🔹 Why autopilot operations are the key to sustainable business growth.
🔹 The biggest mistake CEOs make—staying too involved in the day-to-day.
🔹 How to create systems and processes that allow your team to operate independently.
🔹 The mindset shift needed to move from operator to true visionary.

If you’ve ever felt like stepping away from your business would cause everything to fall apart, this episode is a must-listen.

💬 What’s one system you’ve put in place to create more freedom in your business? Let’s discuss in the comments!

📱 Connect with Olivia:

Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

📞 Want My Eyes on Your Business? Book a Private CEO Gameplan Call with me or my team to map out your growth → Book Here [https://api.leadconnectorhq.com/widget/bookings/ojc-7-figure-ss]

Autopilot Operations = CEO Freedom

Scaling beyond seven figures isn’t just about working harder—it’s about who you have on your team. If you want to reach eight figures and beyond, you need a top 1% team that brings expertise, strategy, and high performance to the table.

In this episode, we discuss:
🏆 Why A-players will accelerate your business growth faster than anything else.
⚡ The difference between a startup mindset and a scale-up mindset when hiring.
🔑 How to shift from thinking about how to thinking about who.
🚀 The power of delegation—so you can focus on your highest-value work as a CEO.

Your next level of growth isn’t just about more effort—it’s about having the right people beside you. If you're ready to build a winning team, this episode is for you.

💬 What’s the best hire you’ve ever made? Share in the comments!

📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

📞 Want My Eyes on Your Business? Book a Private CEO Gameplan Call with me or my team to map out your growth → Book Here [https://api.leadconnectorhq.com/widget/bookings/ojc-7-figure-ss]

Focus on The Who, Not Just The How

Some businesses spend too much time planning. Others dive headfirst into execution without a clear direction. The secret to long-term success? Mastering both.

At OJC, we believe in the Strategy First, Execution Second approach—a method that ensures every decision is intentional, every move calculated. In this episode, we explore:

🔹 The biggest mistake CEOs make when executing too soon.
🔹 Why most businesses only get strategy OR execution right—but not both.
🔹 The Strategic CEO Framework™ and how it creates bulletproof businesses.
🔹 How to avoid wasted effort by aligning your execution with a clear plan.

If you want to scale with confidence instead of second-guessing every move, this episode will change how you operate.

💬 Are you naturally more of a strategist or an executor? Let’s talk below!

📱 Connect with Olivia:

Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

📞 Want My Eyes on Your Business? Book a Private CEO Gameplan Call with me or my team to map out your growth → Book Here [https://api.leadconnectorhq.com/widget/bookings/ojc-7-figure-ss]

Strategy First, Execution Second: OJC's Winning Formula

Success in business isn’t just about having a great idea or working harder—it’s about getting the balance right between strategy and execution. The Strategic CEO Method was developed to help business owners move from scattered action to intentional, high-impact growth.

In this episode, we dive into:

🧠 Why strategy must come first before execution.

⚡ The common mistake of focusing too much on planning vs. doing (or vice versa).

📈 How top 10% CEOs master both elements to scale efficiently.

🎯 A simple mindset shift that helps you move from reactive to strategic leadership.

If you’ve ever felt like you’re constantly busy but not making real progress, this episode will change the way you approach growth.

💬 Which do you focus on more—strategy or execution? Let’s discuss in the comments!

📱 Connect with Olivia:

Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

📞 Want My Eyes on Your Business? Book a Private CEO Gameplan Call with me or my team to map out your growth → Book Here [https://api.leadconnectorhq.com/widget/bookings/ojc-7-figure-ss]

Why Strategy Beats Hustle Every Time

What if the key to high performance isn’t doing more — but doing less, strategically?


In this episode of The CEO’s Wing Woman® Podcast, I’m joined by my incredible client Claire Jackson, Chief Habits Officer at The Habit Lab, to unpack the surprising reason so many CEOs struggle to sustain success. Claire shares her expert insights on behaviour design, habit formation, and how small, intentional shifts in your daily routine can drive massive results.
Drawing on nearly 20 years of experience in leadership development, she offers powerful, practical strategies to help you prevent burnout, reclaim your time, and build a rock-solid foundation for sustainable growth.

Whether you're an ambitious CEO, a purpose-led founder, or a visionary woman juggling business and motherhood — this episode is packed with insights to help you lead with more energy, clarity, and resilience.

Key Takeaways:

 * Why traditional productivity hacks fail — and what actually works
 * How small, intentional habits can radically improve leadership performance
 * The science behind "tiny habits" — and why they stick
 * How to prevent burnout and build a work-life rhythm that fuels you
 * The #1 mindset shift every CEO needs to make for long-term growth

Connect with Olivia Jenkins:
 Instagram: @oliviajenkins.co [https://www.instagram.com/oliviajenkins.co]
 Website: www.oliviajenkins.co [http://www.oliviajenkins.co/]

Loved this episode? Subscribe, share, and tag me on Instagram with your biggest takeaway!

Why Most CEOs Fail to Perform – And How One Tiny Habit Can Change Everything

Your business isn’t just about revenue and profit margins. True value comes from brand equity—the intangible assets that set you apart. While most entrepreneurs focus on immediate growth, the real wealth lies in building a brand that stands the test of time.

In this episode, we explore:

💡 Why brand strength is just as important as financials.

💡 How trademarks, IP, and unique positioning increase long-term business value.

💡 The overlooked aspect of brand protection that can make or break your legacy.

💡 Why early-stage founders often miss out on major opportunities by ignoring intrinsic brand value.

If you want a business that outlives trends and retains long-term worth, this conversation is essential.

💬 What steps have you taken to protect and strengthen your brand? Drop a comment!

📱 Connect with Olivia:

Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/


📞 Want My Eyes on Your Business? Book a Private CEO Gameplan Call with me or my team to map out your growth → Book Here [https://api.leadconnectorhq.com/widget/bookings/ojc-7-figure-ss]



Why Your Intangible Assets Are Worth Millions

Your mindset determines your success. As your business grows, the way you think, lead, and make decisions has to evolve too. In this episode, we break down the CEO mindset shifts that separate thriving entrepreneurs from those who stay stuck.

🔹 Early-stage business owners—how to stay consistent and committed, even when results aren’t immediate.

🔹 Scaling CEOs—why leadership confidence is just as important as strategy.

🔹 The key to making fast, effective decisions (without second-guessing yourself).

🔹 Self-leadership vs. team leadership—why mastering both is essential.

If you’ve ever doubted your ability to make the right moves in business, this conversation will give you the clarity and confidence you need to lead boldly.

💬 What’s one mindset shift that transformed your leadership? Share in the comments!

📱 Connect with Olivia:

Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

📞 Want My Eyes on Your Business? Book a Private CEO Gameplan Call with me or my team to map out your growth → Book Here [https://api.leadconnectorhq.com/widget/bookings/ojc-7-figure-ss]

The Mindset You Need to Scale Your Business

THE CEO's WING WOMAN® with your host, Olivia Jenkins, is a podcast created to inspire, empower and educate women on all things business. This includes episodes on marketing, mindset, leadership, how to's, and more.

Olivia Jenkins

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