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Marketing or Sales Problem? Here's How to Tell
83 Plays15 days ago
In this quick-hit mini episode, Olivia breaks down one of the most common points of confusion for business owners: is it a sales problem or a marketing problem? You'll learn how to spot the difference by identifying key signs—like what it means if you have plenty of leads but no conversions, or if you’re struggling to attract attention in the first place. If you’re ready to stop guessing and start solving, this one’s a must-listen.
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Transcript
Introduction to the Podcast
00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast.
Actionable Strategies for Leadership
00:00:04
Speaker
This is a micro episode packed with quick binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.
Sales vs. Marketing: What's the Difference?
00:00:20
Speaker
The main difference between sales and marketing is marketing is about leads and sales is about taking those leads and converting them into customers.
The Role of Marketing
00:00:30
Speaker
So the main things that you need to know is marketing is all about your messaging. It's all about your value proposition. how the customer perceives the value that you have with your products or with your services.
Challenges in Sales and Solutions
00:00:42
Speaker
With sales, it's about taking your customers or taking your prospects and turning them into customers. And so you'll know if you have a sales issue because you have lots of awareness, lots of people will know about you, but no one is checking out, no one is converting into a customer. sorry So sales problem, lots of leads, no sales.
Identifying Marketing Problems
00:01:02
Speaker
If you have no leads at all, that usually demonstrates that you have a marketing problem. That's your power move for today.
Community Engagement and Social Media
00:01:09
Speaker
If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co. I'll see you in the next episode.