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Why Your Intangible Assets Are Worth Millions image

Why Your Intangible Assets Are Worth Millions

THE CEO's WING WOMAN®
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48 Plays3 days ago

Your business isn’t just about revenue and profit margins. True value comes from brand equity—the intangible assets that set you apart. While most entrepreneurs focus on immediate growth, the real wealth lies in building a brand that stands the test of time.

In this episode, we explore:

💡 Why brand strength is just as important as financials.

💡 How trademarks, IP, and unique positioning increase long-term business value.

💡 The overlooked aspect of brand protection that can make or break your legacy.

💡 Why early-stage founders often miss out on major opportunities by ignoring intrinsic brand value.

If you want a business that outlives trends and retains long-term worth, this conversation is essential.

💬 What steps have you taken to protect and strengthen your brand? Drop a comment!

📱 Connect with Olivia:

Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/

📞 Want My Eyes on Your Business? Book a Private CEO Gameplan Call with me or my team to map out your growth → Book Here


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Transcript

Introduction to CEO's Wingwoman Podcast

00:00:01
Speaker
Welcome to the CEO's Wingwoman podcast. This is a micro episode packed with quick, binge-worthy insights on building a bulletproof business, an iconic brand, and magnetic leadership skills.
00:00:13
Speaker
No fluff, just real strategies you can use right now. Let's dive in.

Understanding Brand Equity and Value

00:00:18
Speaker
One area that's often overlooked when it comes to creating a business or building a brand is the idea of focusing on brand equity and value that transcends what's on the balance sheet.
00:00:32
Speaker
Now, when you think about business in its basic terms, that is one of the major ways that a business would be valued is looking at the numbers. But the reality is when it comes to having a business or a brand that is truly valuable, that has and intrinsic identity or intangible assets, that really comes down to the strength of the brand.

Protecting Brand Identity with IP

00:00:53
Speaker
And there are lots of different components to this, but one of the major things that I think is overlooked is really understanding the power and the value of brand and protecting it.
00:01:05
Speaker
So this could be looking at things like your IP, your trademarks, your patents. What would make your business valuable? What would add value to your business that would transcend the balance sheet?
00:01:17
Speaker
So this is a major area that is often overlooked because in the beginning, you may not be thinking about

Building a Brand Legacy

00:01:25
Speaker
trademarks. You may not be thinking about protecting assets because you're so focused on building the business.
00:01:31
Speaker
But as time goes on, if you haven't placed the focus on intrinsic identity and this idea of building a brand that has value, that transcends just the numbers, it's a major opportunity for you to capitalise

Call to Action

00:01:46
Speaker
on. So intrinsic identity is a huge part of building a brand that has that enduring legacy.
00:01:54
Speaker
That's your power move for today. If today's episode resonated with you, please share this with a CEO who needs it and send me a DM on Instagram to connect at oliviajenkins.co.
00:02:05
Speaker
I'll see you in the next episode.