Speaker
One of the things they were doing was they had a morning guy. His name was Jamie. I was doing multiple stations from one location. right Right. Right. And at the time, you know, the bigger radio stations were like, oh, that's so lame because, you know, they worked at entities where, you know, if you had, you know, if Rogers had 20 stations, well, they had 20 morning crews. Well, you know, NBC had, you know, say five or six stations at the time, they had one morning crew. Right. So eventually that the 20 morning shows, the price of that caught up to those big corporate entities. Right.