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00:00:01
Behind The Scenes Of Creating A Content
151 Plays2 years ago
From the outside, everything might look picture-perfect and seem like it just all came together in that one moment like it was so easy to do, but I'm here to tell you that's far from the truth when it comes to creating content. There are so many moving parts and it obviously depends on the type of the content. One could create all by themselves technically, but there are some types of content that you obviously need help with either from friends, family or your significant other.
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Transcript
Challenges and Misconceptions in Content Creation
00:00:14
Speaker
Hey guys, so welcome back to the show. So today we are going to be talking about behind the scenes of creating a content. I just think there's so much goes behind the scenes that like one wouldn't know but also some things that like it is not being talked about and also just like
00:00:35
Speaker
overall perspective on how it works. It is tough and it's very unique position to be at and not a lot of people realize it before they sign up for it or when people become part of it then things don't turn out as great or they just don't realize what to expect. I think
00:00:58
Speaker
It's not like just taking a picture or just taking a video for 15 seconds or anything. There's more to it that I just kind of want to put it out there. And this is not to just bash on people or just to say that some other people's work is not important.
00:01:17
Speaker
But this is more to show how different this field is and how challenging it could be time to time because it's so connected with yourself, your personal style, or your personal life plus the commercial side of it as well.
Balancing Style and Commercial Needs
00:01:37
Speaker
We're gonna talk about that a little bit, but before that let's talk a little update So this is actually kind of connected to what I wanted to mention so this past weekend I signed like I have I actually signed a contract with this brand hotel chain IHG hotels to stay at one of their properties in New York City and
00:02:01
Speaker
and create a content. So I have worked with hotels before, but I never worked with them directly. I think I've worked with maybe three hotels in the past before, and they were all like, one was through, there was a marketplace for content creators or influencers, and you can apply for the hotel that you like.
00:02:25
Speaker
then they essentially book it for you then you just have to post it but it's not like direct contact with the hotel then there's the other part of it was like it was through agency and the other one was the PR so it's very different so this one was my first big one that was was directly with the hotel and like they were paying they were and I was getting paid on top of it as well because all other ones were just like free stay
00:02:51
Speaker
but it's almost like comp stay, then like paying on top of it and like I was doing some activities and stuff. So it was very exciting. I was very, very excited to, you know, work with them and everything. I think, I don't know, I'm hoping that this will be like a beginning of many other opportunities for me. And yeah, it was very interesting. I think it's definitely such a different experience. I have to put it out there because I think
00:03:21
Speaker
This goes into most of the time, not just hotels. It's like I guess all the, when you work with service industry or when you're working with a brand that is in the service industry versus when you work with a brand who just has a product.
Unique Experiences in Content Creation
00:03:37
Speaker
Because with service industry, you essentially get the experience once, right? Like if you mess it up,
00:03:45
Speaker
Like it's not like you can do it second time around, you know, no, they're not gonna be like come again We can try it right like just it is what it is So that becomes that as I feel like more pressure to the entire part of creating the content I know I'm gonna talk about that a little bit But I just want to mention in here that like it's very different experience hence I thought I feel like I got very
00:04:09
Speaker
more content than I usually would, but mostly because I just know that I'm not going to get to stay at this hotel again for free. I keep saying for free, but technically not free. I'm doing work for it.
00:04:25
Speaker
But I meant like, you guys get it, but I'm calm stay that like, I'm only getting this one. So I have to make sure I get all the content I need so they can approve it, you know, so that is the point to it versus when you have a product or something that
00:04:41
Speaker
you already have with you that like you know or clothing you know you can always take the content again if it is bad or if you don't like it but this one is like it's one it's like a done thing like you do it once and that's it so so when you do that once you want to make sure you give it all and it's a good i feel like that adds a lot of pressure hence i'm like i feel like getting into this industry it's like not just hotel there's also like times you know i work with that
00:05:08
Speaker
you know um like the salons or i work with the you know the beauty company like the their services that i went to their med spa or stuff like that i think those are like very very cool experiences but it's just like definitely adds more to it because you have to make sure it's good content
00:05:32
Speaker
And I don't know, I'm just kind of loving it, I would say. That's one thing I love about this kind of job. And I know this is turning into a long update, but I just wanted to put it out there that I feel like most jobs don't have that much flexibility, but this one is like...
00:05:49
Speaker
then I feel kind of bored or not so bored but like when I want to switch gears I can always switch them to something else like because I think I love fashion I love beauty but the times that under beauties like it's not just trying products but you can also try services and go to try laser facial stuff like that and I feel like those are like
00:06:14
Speaker
cool experiences versus like yes products could be great too but experiences are something more different that you are going to remember and I feel like I'm kind of loving that experience so far with like the events and everything I feel like those are all considered under experiences and yeah I feel like that's like a really really fun part of the job yeah anyway so that's a little bit update I know it was kind of long but now I just want to get into today's episode
00:06:41
Speaker
So as I mentioned in the very beginning that creating a content or content creation job is very, very unique. Like I think it's such a one of the most unique jobs out there. I would say it is very personal, very creative, but there's also that commercial size to it because I think depending on how you, you know,
00:07:07
Speaker
have you built your community and also besides the community but also have you built your content because some people you know like it's very finance or just advice based but it's not nothing super personal although some of those can still get personal but there are people like especially something to do is like sometimes fashion or beauties like sometimes you have to talk about like
00:07:30
Speaker
you know very personal things because to connect with your audience to an extent because that's when you make the emotional connection because you can't just tell people that like I like this product you could be like oh I was struggling with this or this is what I had in my life hence I'm trying this and stuff like that so I feel like you really have to make that personal connection so I feel like it's kind of like
00:07:53
Speaker
It is very combined between that personal, creative, and also that commercial size to it. You know, like, when you watch, like, this reality TV shows, it's like, it's still real life, right? But, I mean, I'm sure there's some parts to it that are not real, but it's still, like, personal lives of these people, but it is very commercialized and also out there. So I feel like in content creation, in some ways, it's kind of like that.
00:08:20
Speaker
So what I'm trying to put it out there, though, is like I think due to this nature, it brings very unique and fun opportunities along the way that you can share essentially with your friends, significant other family, right? Because what I mean by this is like you can obviously get products and stuff that you can obviously give or give to your friends, family and stuff like that.
00:08:46
Speaker
But more to it that you can get these experiences that you can share with your family, like going to an event, right? I mean, not just family events, like friends, other people. If you get invited to an event, you can go with your friends or go with your boyfriend, girlfriend.
00:09:04
Speaker
stuff like that or you know like example like if you have like working with a hotel you can you know go with someone else or go with your family to stay at there like there's so much opportunities there they or festivals I have done this much of times and went with friends to a festival that I was working at
00:09:23
Speaker
So it's really, really unique that you can share those experiences because you cannot say that many times that you had that with other jobs. Maybe some jobs, but I feel like this is very unique that you get to spend time with your friends while also working. I feel like those are two things that
00:09:44
Speaker
I don't know it's like unmatched because like you're spending time with your loved ones at the same time you're also working. It's essentially like you're cutting the time in a half like instead of spending two times separately. So I feel like that kind of works out.
Public Misunderstandings and Pressures
00:09:56
Speaker
What is upsetting about it though is I think because there's so much goes behind the scenes.
00:10:02
Speaker
sometimes it is hard for people to understand and this is what happens when you bring people with you to these things or those experiences and stuff because I think not everyone essentially understands how this works and obviously some people judge it some people make comments about it I mean people all already on social media make comments about it like I know I have mentioned this a bunch of times but
00:10:31
Speaker
amount of times that like people called me names for I don't know like I feel like even on a regular basis that like I would get is like besides calling me gay right it would be like I don't know saying things like
00:10:46
Speaker
I am so narcissistic or I must be like this person or I am not giving any valuable information or I don't know like so much shit that like they put on you or like you look like this, you don't look like this, you should change your hair or you should do this.
00:11:05
Speaker
I don't know, get a life, do you do anything even? Like so much stuff, like right? So that's one thing. But I think other thing is that like, because you put so much stuff into it with the content creation, from the outside, it might look like, oh, you just took that photo in that five minutes or two minutes. Or that just happened right away, right? It just doesn't work like that. And
00:11:30
Speaker
Sometimes, obviously, things could happen like that very easily, but not everything is what it seems. So when you bring family, friends, or your loved ones, you know, significant other, although you might have explained to them how it works or how you do your stuff, sometimes I feel like it's hard for them to understand.
00:11:59
Speaker
not to say like some people can't understand it's just like I feel like it takes longer for them to understand maybe it's like I think sometimes for people when you just tell them like oh can you like help me take a picture or can you take a picture of this can you take a picture of me it I don't know if robs them the wrong way or they just don't understand that like this is a job
00:12:20
Speaker
Maybe yeah, because I feel like again because when people first think that I always hear all the time is that like if I'm taking a picture of myself a lot or if I'm doing it, they're like, I must be so full of myself. I must love myself too much. It's like it's all about me.
00:12:36
Speaker
It's like, I mean, I see the selfies point. I get it to an extent, but there's always a reason. I mean, some people could be and I feel like there's nothing wrong with that. But I feel like the other extent is like people do pictures of themselves is because like, especially for a content creator, right? They need this for video. They need this for a picture. They need this for a brand or they need this to post on stories as a content creator.
00:13:04
Speaker
You can never have a lot of content. I'm serious. There is going to be times that like you're going to be scrambling through all your photos and videos or your photo library, your hard drive, be like, I need content to post and I have nothing. So when you have a lot of content or when you have extra batch of stuff,
00:13:25
Speaker
You're gonna thank yourself later because you're like, oh, I'm so glad I took this selfie this day Or I'm so glad I did this because today I look like shit and I don't feel like taking a picture I don't feel like doing this. I'm just saying it really helps a lot to have that much content But I think from the outside maybe for some people It doesn't maybe make sense because they're gonna all for them is like why is this person doing that? Like what is up with them, right? But I just think
00:13:49
Speaker
I don't know, maybe they don't put themselves in our shoes that like, oh, this is the job. This is what they do. Maybe it's just hard concept for them to understand. So I don't know. It's just like I feel like it's very hard to explain it. But in a way that like I feel like I have had many experiences with friends with significant other or sometimes with family that like
00:14:09
Speaker
I feel like you have to really tell them and sometimes it can't even explain to them because there is that, you know, bond already because you're friends and everything. But then you tell them like this is what I do and everything. Sometimes it becomes harder for them to understand because they know other side of you. Because when you think about it, it's like what you're putting out there. Yes, it could be part of you, but it's essentially another persona.
00:14:34
Speaker
So it's like it's very different sometimes for people who know you in real life to understand, but also for them to understand how things work behind the scenes, not just what they see, which is like the published finished product on social media, and they just like it or commented. It's very different story.
00:14:54
Speaker
And I think that's the reason I understand now that most of the time influencers, content creators, they essentially stick together. And I used to think that was problematic, but now I just realize why it is the way it is.
00:15:10
Speaker
You can go to parties together. You can take pictures together. You can do videos and everything just because or people in the similar field. It doesn't have to be kind of creates but like someone in the same field like marketing PR. I feel like it's like very similar route. People understand that people understand how these things work.
00:15:29
Speaker
and we can take as many pictures, as many photos if something is not good. It's like, I've looked for a normal person to say like, they were like, oh, this photo is right, right? It's good. But I'd be like, I kinda not like it. Can you take it again? I feel like for a content creator to say that, it's like, we would understand that. I would be like, okay, yeah, let me take it again until we get that shot. Because there's always that thing, you know, like in the commercials or whatever, you're like, did you get that shot or get that frame? That's what it is. But I feel like normal person,
00:15:58
Speaker
It doesn't matter if it is your friend, significant other. It's just like they don't maybe understand that concept or maybe it's because like they're in a different field. They just look at you like what is wrong with you? It's a decent photo. But like what if that's not the photo you want? So I feel like it's very
00:16:14
Speaker
difficult very difficult and that's why I now understand like why like models the content creators the influencers they go together to certain things or like the friends in the similar field because they understand each other so it's just like there's almost like unspoken this rule that like they will automatically take picture of you and multiple pictures without complaining and everything is like it's very
00:16:39
Speaker
I don't know it's so easy versus like if it was with someone else that's not in the same field because like bringing friends and others who just don't understand and sometimes they want to leave as soon as possible as soon as you get there or they just stick out in the group and they don't talk or something like I feel like
00:17:01
Speaker
This industry, as I mentioned, is so unique, right? But like, especially when you go to events and like all these festivals, like you have to talk to people, you have to mingle, you have to make connections because everything boils down to connections at the end of the day and you have to make those.
00:17:17
Speaker
And I think sometimes it is just hard to understand because I think overall, it is hard sometimes people even understand that we can make a living from creating a content on social media, but also just them, people just seeing that, oh, people recognize you and know that you're an influencer.
Networking and Industry Relationships
00:17:38
Speaker
I don't know, I guess maybe it's hard for some people to understand that, that concept.
00:17:43
Speaker
I know it's 2022 and I feel like we don't even have to explain it at this point but I guess I think there are definitely differences and that's why reason I feel like almost like having those people you know in the industry and them come along with you to do events and stuff
00:18:03
Speaker
it's kind of nice because they're kind of like essentially become your co-workers and they can kind of understand what's going on and like they can help you out. Obviously I'm sure there are downsides to it too because I think biggest reasons people you know bring their friends, family or significant other because obviously you can trust those people because they're in your circle and like you know them
00:18:28
Speaker
although you know things could happen in those categories too but I think with people you work with in the similar industry sometimes you might not know their ulterior motive behind it like maybe they want to use you for something or they are they're you know this is essentially like them doing the social
00:18:56
Speaker
they want to climb up the social ladder, right? Like, I feel like there's definitely there could be two scenarios in here. So it is definitely hard to not, you know, think about those things. But sometimes also you because it's work, you always think about the outcome for you because although you might be spending time as your friends, significant other,
00:19:20
Speaker
But you also need to make sure that you get that picture. You get that video. You got those deliverables because that is very important because that's how you make money. And the thing was in this industry is like when you make good connections, didn't come along or when you go to places, things come. When you don't go to places, things don't come. People talk to each other and you never know who is going to be, you know, working for which company later on. That's why it's so important to keep good connections.
00:19:50
Speaker
And I think that's why I always try to give my best and get good content. But I think that creating a content, especially from experiences, it takes a lot from you and you have to try a lot. Sometimes cringy things, especially, I don't know, taking pictures.
00:20:10
Speaker
taking pictures or videos in public when there's like so many people I feel like at this point I feel like I'm used to it now I try not to have eye contact with people but I feel like it still gets I don't know like you still you never get that comfortable
00:20:28
Speaker
I feel like if people don't make comments that's a different story but people usually make comments especially like to this day I'm super I'm used to you know in front being in front of a camera but like getting having pictures taken or videos on the street or something that's still like I'm just like
00:20:48
Speaker
cringe like it's like I want to be done with it as soon as possible but I just feel like I feel like to this day it's like because I have been doing this for a while I feel like I would get comfortable I feel like never gets that comfortable like you would think it does but doesn't I don't know
00:21:05
Speaker
Maybe it's like if it is a crowded street, it's like definitely it's like, oh, you're not doing that. I just think there's definitely a lot to it that like I feel like people don't see. It's not like that final product. There is so much goes behind the scenes that I feel like I just wanted to put it out here.
00:21:22
Speaker
And these were just some of the things that I wanted to mention. Obviously, there's more to it with the money position, like how the money is involved with the way you get paid and how you get paid and everything.
Summary and Future Insights
00:21:40
Speaker
But essentially, this is what goes behind the scenes of creating a content.
00:21:44
Speaker
amount of variations you have to do you know the drafts because everything has to get approved beforehand you cannot as long as you know because when it's paid you always have to essentially send it for approval and they have the approved then you can post it
00:22:01
Speaker
Some brands are better than others, but there are difficult brands too. So it's very challenging in that aspect. But I feel like the main I wanted to focus on in here is about creating the content. I feel like creating is always a big step. Other steps is editing and everything, which again, still takes time too. But I think creating is still very challenging. When you create by yourself, it's actually not as difficult.
00:22:26
Speaker
Then you have to be around with people or it's in public. Then you need to help someone to, you know, help you to create a content. Then things get challenging. And I thought this would be interesting to just mention and hopefully, you know, this would be helpful for some people.
00:22:45
Speaker
who are in the same boat or, you know, who wants to be a content creator and didn't know about it that they wanted to hear. So I hope you guys find this helpful. And if you do, please don't forget to rate us on Apple podcast or very gay or podcast. And I'll see you guys next week with another episode. Bye guys.