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š "GroĆ denken und handeln" - Christina Volk von SAP Ć¼ber Impact auf globaler Ebene
169 Plays2 years ago
Christina Volk verantwortet als Head of Cloud Core Marketing gemeinsam mit ihrem Team das Marketing fĆ¼r das Enterprise Ressource Plannung- und Finanzportfolio bei SAP Deutschland. 2015 startete sie bei SAP als Werkstudentin und hatte seit dieser Zeit diverse Positionen im Marketing inne - stets getrieben von ihrer Leidenschaft fĆ¼r innovatives Marketing, Customer Centricity und Menschen. Neben Marketing Excellence Awards wurde sie 2019 als #1 B2B Marketer 30 under 30 ausgezeichnet.
About the FutureStrategies podcast and your host:
Iām Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter ā weekly inspiration on marketing, strategy and sustainability.
And if somethingās blocking your brand from doing its best work, letās talk.
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Transcript
Introduction to 'Future Strategies' Podcast
00:00:00
Speaker
I think it's important for us to be able to be able to be able to be able to be able to be able to be able to be able to be able to be
00:00:24
Speaker
Hello, and welcome to Future Strategies. I'm your host, Florian Schleicher. Today, we're going to talk about marketing and marketing, and how to make the next level. In this podcast, I'm going to talk about marketing experts, and how to make the next level. We'll talk about inspiration and learning. And thus, we're going to talk about how to make the next level.
Role of Podcasting and ERP in Marketing
00:00:55
Speaker
I would like to thank Kristina Forck, the CEO of CloudCore Marketing, the team of the marketing team, the enterprise resource, planning and finance portfolio by SAP Deutschland. This year, we started by SAP AlswƤrkschedenden and decided to start the first position in marketing. This year, we are working with innovative marketing, customer centricity and management.
00:01:24
Speaker
No marketing excellence awards. What is it? That is number one B2B marketer. 30 under 30. Ask it. Say it in the comments or I think Oscar with Christina. We have a unique house of beautiful business in Portugal. Can you learn?
00:01:46
Speaker
We do a lot of inspirational discussions on the marketing dream. I'm going to show you a podcast of my own. I'm going to show you a podcast of my own. I'm going to show you a podcast of my own. I'm going to show you a podcast of my own. I'm going to show you a podcast of my own. I'm going to show you a podcast of my own. I'm going to show you a podcast of my own.
00:02:08
Speaker
I think I have a feeling that I will be able to do this in the future. I think I will be able to do this in Portugal, and I think I will be able to do it in the future. I think it will be a good thing to do in the future. I think it will be a good thing to do in the future. I think it will be a good thing to do in the future.
00:02:31
Speaker
I think it's important for us to understand and understand the EIP, the enterprise resource planning, and the finance. And that's why my team and I, as well as our team members, have a great portfolio and a lot of things to do.
00:02:48
Speaker
And I think it's important to know about ERP and finance and how it works. With the German marketing, I think it's important to know that there are a lot of opportunities and opportunities for a lot of transformation, even for a lot of ERPs, even for a lot of ERPs, and I think it's the best way to have the customer journey to the client. And to the client, I think it's important to know about their portfolio, their portfolio.
00:03:16
Speaker
and I think it's really important for us to have a team.
00:03:24
Speaker
And, again, I think it's important for us to know that our mission is to provide software marketing to all of us. Because it's a core process of marketing and software marketing. It's also important for us to know that in the consumer industry, we don't have to worry about it. We don't have to worry about it anymore.
00:03:48
Speaker
So, I would like to thank you very
Marketing Dynamics in B2B and B2C
00:03:50
Speaker
much for your time today. I would like to thank you so much for your time today. It was a great day for me. It was a great course for me. I would like to thank you for your time today. I would like to thank you for your time today.
00:04:07
Speaker
Yeah, as you skipped, you did that on B2B, B2C, someone skipped on human-to-humans, but they're testing what's going on, and the swing is for unsophisticated, wow-momented. So, Schaffner, the even-nathaltic, yeah, un-hilted, in-copth-blime, and for all of them, of them helped.
00:04:25
Speaker
Well, we had a really good moment. Well, we had a really good team, but we didn't expect it to be a very good play. We had an all-time Leblings band, which is also a concert for the next year. We also had a very good play contest, and we had a lot of fun with it.
00:04:47
Speaker
The Coldplay is a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a reason for a
00:05:13
Speaker
not just B2C and 3C magnet. I think it's a great idea to think about what it's like when we have the formative and soft values, when we don't have the products or the stories we have. And I think it's super important for us to think about how we can improve the impact of the process in the future and how we can improve the outcome. And I think when they call it crazy, it's very important for them to think about what it's like to think about how we can improve it.
00:05:58
Speaker
And so we have to be able to do that. We have to be able to create a new app. And in this app, we have to be able to do a lot of work. We have to be able to do a lot of work. We have to be able to do a lot of work. We have to be able to do a lot of different things. I would like to say that I am a concert player in Coldplay and I am in Berlin.
00:06:06
Speaker
And with that, I would like to thank you very much for your support. I would like to thank you very much for your support.
Integrating Sustainability into Business Practices
00:06:19
Speaker
I would like to be able to do a lot of work as well.
00:06:22
Speaker
And I think that there is a lot of effort, but there is a lot of effort, and I think it's really important to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be
00:06:45
Speaker
I think it's important for us to know that there are a lot of opportunities for us to be able to do that. And I think it's important for us to know that when we are able to do that, that we are able to do that, that we are able to do that.
00:07:01
Speaker
But also, I think it's important for us to be able to understand how we can manage what we're missing. I think it's important for us to be able to understand the story and to understand what is relevant to us, what we're trying to do and what we're trying to do in terms of transparency. And it's important for us to be able to understand what we're doing, what we're trying to do, what we're trying to do, what we're trying to do, what we're trying to do.
00:07:31
Speaker
And I would like to share with you a little bit more about what you've done in the past, and what you've done in the past, and what you've done in the past, and what you've done in the past, and what you've done in the past, and what you've done in the past, and what you've done in the past, and what you've done in the past, and what you've done in the past,
00:07:55
Speaker
Mm-hmm.
00:08:13
Speaker
I think it's important for us to have a moment of support with the people of the European Union.
Professional Collaboration via LinkedIn and Storytelling
00:08:22
Speaker
It's also important for us to have a moment of support for the European Union.
00:08:47
Speaker
I think it's important for us to have a better understanding of what's going on in the world. I think it's important for us to have a better understanding of what's going on in the world. I think it's important for us to have a better understanding of what's going on in the world. Cool. And it's with me no interest, so I think it's important for us to have a better understanding of what's going on in the world.
00:08:53
Speaker
and so on. And so on. And so on. And so on. And so on. And so on. And so on. And so on. And so on.
00:09:12
Speaker
And I think it's important for us to understand that LinkedIn postings are also very active in the way that we work together in the best way in the world. And I think it's really great. Yeah. We have a lot of people who work together in the best way in the world. Yeah. I think that's why I think it's really great. But I think it's also important for us to know that we work together in the best way in the world. And I think it's important to know that
00:09:40
Speaker
That's why we're here today. And I think we're going to have a great time in the next three years, when we'll be able to do that in the next three years. And it's going to be a great time, and we're going to have a great time, and we're going to have a great time, and we're going to have a great time, and we're going to have a great time, and we're going to have a great time, and we're going to have a great time, and we're going to have a great time,
00:10:04
Speaker
I'm very happy to be here with you today. I'm very happy to be here with you. I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today. I'm very happy to be here with you today.
00:10:32
Speaker
It's very important for us, for us to be able to do it, and for us to be able to do it. It's very important for us to be able to do it.
00:10:44
Speaker
And I think that's a good thing. I think that's a good thing. I think that's a good thing. I think that's a good thing. I think that's a good thing. I think that's a good thing. I think that's a good thing. I think that's a good thing. I think that's a good thing.
00:11:06
Speaker
I think it's very important to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able
00:11:34
Speaker
We don't have to do anything, we don't have to do anything, we don't have to do anything, we don't have to do anything, we don't have to do anything, we don't have to do anything, we don't have to do anything, we don't have to do anything.
00:11:53
Speaker
I think it's very important to have storytelling in your mind. And I think it's very important to have a good understanding of what you're doing and storytelling. I think it's also important to have a good understanding of what you're doing and what you're doing. And I think it's important to have a good understanding of what you're doing.
00:12:17
Speaker
What do you think about SAP S&P? What do you think about SAP S&P? Let us know in the comments below.
00:12:31
Speaker
What do you think about the CEO of Leano? I think it's a great thing to be a part of this team. I think it's a great thing to be a part of this team. I think it's a great thing to be a part of this team. I think it's a great thing to be a part of this team. I think it's a great thing to be a part of this team. I think it's a great thing to be a part of this team. I think it's a great thing to be a part of this team.
00:12:54
Speaker
In fact, with this marketing, I'm super, super happy with this marketing, and I'm very happy with it. I'm super, super happy with it, and I'm very happy to be here with you. I'm very happy to be here with you. I'm very happy to be here with you. I'm very happy to be here with you. I'm very happy to be here with you. I'm very happy to be here with you. I'm very happy to be here with you.
00:13:19
Speaker
Even now, we do ask for the story to focus on the story, and then we can talk about it in the tallest story in the whole world.
Addressing Greenwashing and Sustainable Impact
00:13:29
Speaker
What's more, by SRP, I'd like to say that there are a lot of people on the team
00:13:36
Speaker
We are committed to this and we want to make it possible for them to be able to do it. We have to be able to do it in a way that we can do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't do it in a way that we can't
00:14:05
Speaker
These are greenwashing effects in marketing, so we have seen a lot of females in that area. We have seen a lot of greenwashing effects in marketing, so we have seen a lot of females in that area, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in marketing, so we have seen a lot of greenwashing effects in
00:14:22
Speaker
But for the first time in the last year, I think we are going to have a lot of fun in the future. I think there are a lot of fun in the future. There are a lot of good things to do in the future, and I think it's going to be a lot of fun in the future. So, when we first started, we were able to do a lot of work in the process, and now we are going to do a lot of work.
00:14:45
Speaker
I think it's really important to have an impact on the world. I think it's important to have a purpose for the world. I think it's important to have an impact on the world. I think it's important to have sustainability.
00:15:02
Speaker
and the sustainability control tower on the floor, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this, and there is no need for this
00:15:32
Speaker
turning from a profitable business to a sustainable and profitable business is hard. As a decision-shift, you have to make sure that you are sustainable, that you don't have to make a profit, that you have to make an investment, and that you have to have a function. But you have to make sure that you are sustainable, and that you have to make a decision-shift, and that you have to make a decision.
00:16:00
Speaker
I think it's a good question and I think it's also a good aspect when you look at the film. I think it's a good question. I think it's also a good question and I think it's also a good question.
00:16:16
Speaker
I think it's important for us to understand that production is not only a part of the lessons in Julia, but also a part of the generation, that production is not only a part of the learning process, but also a part of the effect.
00:16:34
Speaker
So, in an Amazon effect, you know, let's end this system, you must put some data out there, they call for women, a warden, and this product air confidence, and I have found I'm a sweetheart, buy-in. And I find that these are two and a half percent, one and a half percent state in the school, such as saying about supply.
00:16:52
Speaker
These enormous and enormous and enormous and enormous and enormous and enormous and enormous and enormous and enormous and enormous and enormous and enormous and enormous and enormous and enormous and enormous
00:17:12
Speaker
And I think that this is actually the most important and most important thing for me to do. And I think it's important for me to think about it. And I think it's important to think about it.
00:17:27
Speaker
It is a definitive question, but it is a very important question, and I think it is a very important question, and I think it is a very important question, and I think it is a very important question, and I think it is a very important question, and I think it is a very important question,
00:18:10
Speaker
I think this is a super-spanner.
00:18:19
Speaker
Optimistic. And I think it's important for us to be able to do that. But I think it's important for us to be able to do that. The most important, or the most important part of the course is to be able to do that. The most important part of the course is to be able to do that. And Gen Y, Gen Z, can do that before. Yeah. And it's important to be able to do that.
00:18:46
Speaker
If you don't know the dimensions of this period, you will be able to find them in the same way. I think that's my answer to that question. The most important dimension is that you will be able to find them in the same way. And if you don't know how to find them, you will be able to find them in the same way. It is so important for us to be able to find them in the same way.
00:19:10
Speaker
In general, I think it's a great idea to look at what's going on in the next few years. I think it's a great idea to look at what's going on in the next few years. I think it's a great idea to look at what's going on in the next few years. I think it's a great idea to look at what's going on in the next few years. I think it's a great idea to look at what's going on in the next few years. I think it's a great idea to look at what's going on in the next few years.
00:19:39
Speaker
Convenience, yet sexiest? Yes, yes, I think I'm very happy. I think it's really important for all of us to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able
00:20:08
Speaker
That's why I'm speaking about this topic a few times, and that's why it's important to have an impact on the market. So, it's really important to have a consumer market, and I think that the influencer is really important, and I think that the role model is really important, and I think that it's important for us to have an impact on
Creating Sustainable Marketing Plans
00:20:29
Speaker
the market. So, I think it's important to have an impact on the market, and I think that it's important for us to have an impact on the market.
00:20:36
Speaker
I think it's important for me to think about the fact that I've been there for a long time. I've been there for a long time. I've been there for a long time. I've been there for a long time. I've been there for a long time.
00:20:52
Speaker
The fact that we have to have sustainability in business is not just a business model, but also the fact that we have to have the ability to work together, and that we have to have the ability to invest more in the industry, and that we have to have the ability to work together.
00:21:10
Speaker
And that's why in this story, in this story, you have to understand that there's a lot of people out there who are out there, and you have to understand that there's a lot of people out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there who are out there
00:21:38
Speaker
If you want to know more about this, send us a business opportunity, send us a video about how you can use this tool and how you can use it, and how you can use it. We are very happy to have you here. I hope you have a great day.
00:21:55
Speaker
Yeah, I see. What's the difference between the team and the team? What's the difference between the team and the team? What's the difference between the team and the team?
00:22:22
Speaker
This is not really what I feel, and I don't know what to expect in terms of the extern and the extern in terms of the amount of movement that I can live with. But I don't know if this is something that I want to do, or if it is something that I want to do, or if it is something that is transparent.
00:22:38
Speaker
And that's why there's so much more about CFO. So, I think it's really important to have CFO events, and to have CFO events with peers. And we have so much more about CFO. So, I think it's really important to have more sustainability in CFO. And that's why I think it's really important for us to have this conversation and attend to it as well.
00:23:07
Speaker
I think it's a good idea to have CFOs come together as part of the survey, because it's one of the most important things in general. That's why it's a good idea. That's why I think it's a good idea to have a marketing plan. And I think it's a good idea to have a marketing plan.
00:23:32
Speaker
And then the ecological system is developed by marketeers. And for the first time in the past, there was a lot of growth. I think that there was a lot of growth in the marketeers. And I think that the marketeers, with a lot of players, said that, yes, we are going to end up with a lot of growth in the market.
00:23:54
Speaker
What do you think about this? Do you think it's a dilemma, or do you think it's a shift from production to industrial services, to a circular economy, or do you think it's an answer? Yes, I think it's very difficult for us to market. I think it's very difficult for us to market sustainability solutions. I think it's very difficult for us to market sustainability solutions. I think it's very difficult for us to market sustainability solutions.
00:24:23
Speaker
In the future, I think it will be a very good process for us. So, when we have a very good strategy, and this is a very good idea, we have a very good strategy, we have a very good strategy, and we have a very good strategy, and we have a very good strategy, and we have a very good strategy.
00:24:45
Speaker
to focus on our standards, not only in the absence of the problems, but also in the absence of the social distancing of the social distancing, and also in the absence of the social distancing, and also in the absence of the social distancing, and also in the absence of the social distancing, and also in the absence of the social distancing, and also in the absence of the social distancing, and also in the absence of the social distancing, and also in the absence of the social distancing, and also in the absence of the social distancing, and also in the absence of the social distancing, and also in the absence of the social distancing,
00:25:11
Speaker
I think many of us are interested in AI, but we have to discuss it in the same way that AI also does. And I think it's important to understand that there are a lot of optimists, but I don't think there are any optimists.
00:25:28
Speaker
But I see it as a chance, and I see it as a chance to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food, to consume food,
00:25:53
Speaker
I'm an optimist, I'm a scientist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an optimist, I'm an
00:26:17
Speaker
And I think it's necessary for us to be able to do that. Absolutely. And I'm sure it's going to work. So let's try again. Yeah. And the question is, what is good marketing for you in the future? In the future? I think it's good and emotional. And what are you thinking about in the future?
00:26:46
Speaker
I think that marketing is going to be better, better for anyone, and better for the people of the world. And that's what we're going to do now. And let's not forget, the first time I saw this, it's been a long time since I met you. It's been a long time.
00:27:05
Speaker
Yes, I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here today. I'm very happy to be here today. I'm very happy to be here today. I'm very happy to be here today. I'm very happy to be here today.
00:27:32
Speaker
This is the first time that the team is out of control. I don't know, I don't think it's the first time that the team is out of control. I think it's the first time that the team is out of control. I don't think it's the first time that the team is out of control. I think it's the first time that the team is out of control.
00:27:56
Speaker
And that's why I'm here.
Team Collaboration and Podcast Conclusion
00:27:59
Speaker
I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here. I'm very happy to be here.
00:28:14
Speaker
So, I think it's really important to respect that. And I think that's why I think it's really important for me to be able to do that. And that's why I think it's really important for me to be able to do that. And I think that's why I think it's really important for me to do that. And I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why I think that's why.
00:28:39
Speaker
It's not just about the experience, it's about the experience of the team. It's about the actor and the drive. It's about the interview with Rina Paulsen and Mann. It's about the experience of the team. And it's about the experience of the team. And I think it's important for us to be able to prioritize and be able to work together. And I think it's also important for us to be able to be able to work together, to be able to work together, to be able to work together, to be able to work together.
00:29:24
Speaker
Wow. That's a really good question. Yeah, hey, but this is a compliment. Absolutely.
00:29:34
Speaker
Kristina, tell us a little bit about your work. I think it's a great idea to talk to you a little bit about it. I'm in Leblanc's band, and I'm here to talk to you about marketing and CFOs, and how it works. Tell us a little bit about your work. Thank you very much. Thank you very much. Thank you very much.
00:30:01
Speaker
Thank you for watching! Can Sushon, the simple and sustainable marketing academy, do not forget to like, share and subscribe to our channel for more great content!
00:30:18
Speaker
All details in the show notes and on my website www.future-s.atƩ. I also want to give you feedback here and on LinkedIn, and if you found this video helpful, please give it a like and share it with your friends. That's it for future strategies.