Mirko Tosoni is Head of Marketing at WaterBear [https://www.waterbear.com/?utm_source=generic&utm_medium=podcast&utm_campaign=futurestrategies_mirkosepisode], a social action platform where storytelling meets impact and community. After seven years at Nike growing the brand and inspiring people to move, he now focuses on fostering communities that drive collective action to protect the planet and build a more sustainable future for all.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🎬 Story meets Action - Mirko Tosoni from WaterBear about the Role of Stories for Climate Action 

Cornelia Nussbaumer is Head of Sustainability and Innovation at Wiener Linien, Vienna’s public transport operator. She’s driving the company’s transformation toward climate-friendly mobility, diversity, and future-ready urban solutions.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🚈 2.4 Million Rides Toward a Climate-Neutral Future - Cornelia Nussbaumer from Wiener Linien about Sustainability with a Mission

Lenna Lockwood is the founder of Prospera, a real estate consultancy focused on creating places that support human and planetary thriving. With over a decade of experience across the United States and Western Europe, her work bridges design, strategy, and evidence-based innovation in the built environment. Her approach is regenerative, systems-oriented, and grounded in science, drawing on key frameworks such as the Biophilic Design, Circularity and Low-Carbon Design. She advises her clients on how to create places that actively support human thriving and healthspan—physically, mentally, and socially—while meeting the urgent challenges of restoring breached planetary boundaries and building a strong social foundation.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🏡 Building for Human & Planetary Health - Lenna Lockwood on Biophilic Design, Planetary Health & Storytelling in Real Estate

Eske Tammen is the Brand Management Lead for Germany, Austria and Switzerland at Tony’s Chocolonely, the impact-driven chocolate company on a mission to make 100% slave-free chocolate the norm. With a background in strategic brand building and purpose-led communication, she’s responsible for bringing the brand’s bold mission to life through campaigns, partnerships, and local activations.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🍫 Chocolate with a Mission - Eske Tammen from Tony's Chocolonely on turning activism into brand love

Marcel Aberle is a trend and future researcher. His job is to inspire people and organizations for their future and support them in implementing new ideas and strategies. He spots the megatrends that are next – and explains it in ways that stick.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I’m a marketing strategist. I work with brands ready to take their next bold step and truly connect with their audience. I help them uncover insights that matter, design workshops that spark real change, and turn strategy into clear, actionable blueprints. In 2022 I started my own Marketing Studio FUTURESTRATEGIES [https://www.future-strategies.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. It’s perfect for marketing leaders and those who aspire to be: Inspiration on marketing, strategies and sustainability.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

✳️ The Sustainability Future Trap - Marcel Aberle, trend & future researcher

Gerrit Woerle is the CEO of the fifth-generation family-owned cheese company WOERLE. Based in Austria, they’re known for much more than just cheese—they’ve been quietly building an ambitious sustainability program within the food industry. From CO₂ reduction in dairy farming to biodiversity projects on local fields, there’s a lot going on behind the scenes.

More information about the 6th national Ressourcenforum Austria [https://www.ressourcenforum.at/].

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🧀 Creating a longlasting system - Gerrit Woerle from WOERLE 

Grazia Nordberg is the founder and managing partner of LOEBELL NORDBERG, a communications agency based in Vienna - in March 2023 she started AEHRE a sustainability business magazine for the German Speaking area. With it she wants to build a communicative bridge between the economy and sustainability.

The magazine is full of fresh stories that surprise, about people, solutions and conveys a lightness that is often missed in other sustainability focussed content. They focus on activation, rethinking, motivation.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

💚 Sustainability must be sexy - Grazia Nordberg from aehre Magazine

Stefan Grafenhorst is Vice President Sustainability & Corporate Communications at Greiner.  Greiner is a manufacturer of plastic packaging, medical devices and foam products such as mattresses.

Stefan manages sustainability at Greiner and ensures that the company becomes more sustainable overall. The main focus of this role is to reduce the negative impact and transform the business areas that are not sustainable from today's perspective.

But Stefan was not always in sustainability. His professional career began in consulting before he became a development worker in Africa for several years. After working in the political arena in Berlin, he moved to Greiner in Austria in 2017.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

♻️ Transforming a Company - Stefan Grafenhorst from Greiner

Carina Needham is the Global Sustainability Director at Julius Meinl, one of the world’s oldest coffee roasters, founded in 1862. The brands premium coffees and teas are enjoyed in over 70 countries, reaching more than 50,000 hotels, restaurants, coffeehouses. Carina, who has been with the company for a decade, previously led the Global Marketing Department before taking on her current sustainability role. She began her career at Procter & Gamble, working in cities like Frankfurt, Geneva, and Vienna.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

☕️ Scaling Sustainability Across a Global Coffee Empire - Carina Needham from Julius Meinl 

Sabrina Bartl is leading the global external communications at Stora Enso Wood Products, a provider of sustainable wood-based solutions that are driving the transformation of the global construction industry. An international business degree majoring in marketing and a Master’s in public communication, it all seems to have prepared her for the company she’s working at. However, she’s sometimes still surprised that she ended up in the construction business.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🌲The 700 year old company - Sabrina Bartl from Stora Enso about products that are by default sustainable

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

FutureStrategies - Sustainability in Marketing 🌍

Florian Schleicher's Show

A conversation between marketing strategy expert Florian Schleicher and his guests about how sustainability can be used in marketing, working strategies and solutions for businesses to have a more sustainable marketing approach.

The futurestrategies podcast about sustainable growth

Florian is a marketing strategist focussed on sustainability at the Marketing Studio FUTURES [https://www.ftrs-studio.com/].

Florian Schleicher

Shows