Andreas Cieslar is a distinguished brand strategist and marketing expert who has shaped numerous well-known brands in Austria. He currently serves as Head of Marketing and Branding at DONAU Versicherung, where he oversees the entire brand presence – from strategic positioning to execution across all channels – and has played a key role in evolving and repositioning the brand.

Previously, he held leading marketing roles at Casinos Austria, Wiener Städtische Versicherung, and served as Marketing Director at McDonald’s Austria. He began his career at the Austrian Lotteries, where he successfully developed and expanded a wide range of products, including formats that remain integral to Austria’s brand landscape today.

What sets him apart is his unique combination of strategic thinking and hands-on execution – from defining brand vision to delivering impactful campaigns. He is also known for his ability to lead teams, inspire people, and make complex ideas easy to understand.

His work has earned him multiple awards, including being named Marketer of the Year in 2025 – a clear testament to his effectiveness and success in marketing.

About the FRICTION RELOADED podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. This podcast focusses on my FRICTION RELOADED marketing trend report [https://www.future-strategies.com/friction-reloaded] and its four subchapters.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if you are looking for some inspiration on your brands marketing strategy, let me know. That’s what I do with my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/].

"3 Big Shifts in Marketing" - Andreas Cieslar on the Challenges within our Industry 

Philippe Schuler is a consultant, photographer, and author with the purpose of reconnecting us with nature. Through Quest, he advises organisations on their positive impact on nature. He captures landscapes and wildlife that remind us of its beauty, and in his book, The Wise Man & The Story of Plenty [https://www.amazon.de/Wise-Man-Story-Plenty-Planetary/dp/1636986730], he invites the world to see through his eyes and never look at the planet the same way again.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

Working Within the System -  Philippe Schuler on sustainability, capitalism and the path forward

Magdalena Horejs is a Creative Strategist at Scholz & Friends Vienna, acting as the link between the client and the creative team. She moved to Germany in 2021 to study and stayed for four years – three of which she spent at Hamburg (main client: McDonald’s). She also was part of the GWA young board, the leading association for advertising and communications agencies in Germany. Since 2026 she is back in Vienna, and heads up the strategy department alongside Lara Hohenwarter for Scholz & Friends.

About the FRICTION RELOADED podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. This podcast focusses on my FRICTION RELOADED marketing trend report [https://www.future-strategies.com/friction-reloaded] and its four subchapters.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if you are looking for some inspiration on your brands marketing strategy, let me know. That’s what I do with my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/].

"Make It Feel Human" - Magdalena Horejs on strategy, IRL brands and AI

Sven Pöllauer is a seasoned PR, Marketing, and Public Affairs professional with 20+ years of experience. His expertise spans internal and external communications, marketing, governmental affairs, and EU as well as international relations. In 2018 he joined Austrian Federal Railways ÖBB and is currently Head of PR, Marketing & Public Affairs at the ÖBB passenger branch.

Before joining the mobility sector he served as Advisor and Spokesperson to several members of the Austrian government from 2007 to 2017 and later worked as Senior Strategic Advisor for a PR & Marketing agency, advising clients from various sectors.

He holds a Master of Arts in International Relations and completed an MBA in Aviation Management at Emirates University in Dubai in February 2026.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

Green Is Not Enough - Sven Pöllauer from ÖBB about what it takes to be a successful sustainable business

Laura is a French Global Marketing Leader at Henkel, with 15 years of experience across industrial, tech, and automotive markets. She leads global go-to-market strategies across five regions and more than 30 countries, translating complex B2B technologies into clear customer value. At Henkel, She helped build initiatives like Social Selling (800+ sales people trained), the LOCTITE XPLORE eLearning, used by 40,000+ external professionals worldwide, and led LOCTITE Pulse Global Marketing – the multi-awarded B2B Industrial IoT solution.

Based in Bordeaux and a mum of two, Laura enjoys building things from scratch and connecting strategy, storytelling, and growth.

Outside work, you’ll often find her trail running, climbing, or exploring topics around mindset, mindfulness, and gong sound healing.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

Sustainability that sells - Laura Lamard from Henkel about Embedding Sustainability in the Product

Seza Eraydin is a Sustainability Manager at Henkel with over a decade of experience in the field. She began her career as a sustainability consultant and now leads the global sustainability framework for the General Manufacturing and Maintenance unit, covering more than 800 industries and 400,000 customers. Her work focuses on sustainability upskilling across the organization, sustainability portfolio transformation, innovation roadmaps, and driving sustainability communication for the Loctite brand.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

Pioneer at Heart - Seza Eraydin about Sustainabilty Strategy at Henkel

Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.

Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.

His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history.

A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.

About the FRICTION RELOADED podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. This podcast focusses on my FRICTION RELOADED marketing trend report [https://www.future-strategies.com/friction-reloaded] and its four subchapters.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if you are looking for some inspiration on your brands marketing strategy, let me know. That’s what I do with my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/].

"Now is Better" - Stefan Sagmeister on optimism, trends and AI

Mirko Tosoni is Head of Marketing at WaterBear [https://www.waterbear.com/?utm_source=generic&utm_medium=podcast&utm_campaign=futurestrategies_mirkosepisode], a social action platform where storytelling meets impact and community. After seven years at Nike growing the brand and inspiring people to move, he now focuses on fostering communities that drive collective action to protect the planet and build a more sustainable future for all.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🎬 Story meets Action - Mirko Tosoni from WaterBear about the Role of Stories for Climate Action 

Cornelia Nussbaumer is Head of Sustainability and Innovation at Wiener Linien, Vienna’s public transport operator. She’s driving the company’s transformation toward climate-friendly mobility, diversity, and future-ready urban solutions.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🚈 2.4 Million Rides Toward a Climate-Neutral Future - Cornelia Nussbaumer from Wiener Linien about Sustainability with a Mission

Lenna Lockwood is the founder of Prospera, a real estate consultancy focused on creating places that support human and planetary thriving. With over a decade of experience across the United States and Western Europe, her work bridges design, strategy, and evidence-based innovation in the built environment. Her approach is regenerative, systems-oriented, and grounded in science, drawing on key frameworks such as the Biophilic Design, Circularity and Low-Carbon Design. She advises her clients on how to create places that actively support human thriving and healthspan—physically, mentally, and socially—while meeting the urgent challenges of restoring breached planetary boundaries and building a strong social foundation.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🏡 Building for Human & Planetary Health - Lenna Lockwood on Biophilic Design, Planetary Health & Storytelling in Real Estate

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/] to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

FUTURESTRATEGIES - Sustainability in Marketing 🌍

Welcome to FRICTION RELOADED — the podcast. I'm Florian Schleicher, a marketing strategist, and this is where we cut through the noise. Because everyone is talking about trends. But most of it is noise. In this podcast, I sit down with industry leaders, marketers, and strategists who don't just talk about what's coming — they tell you what it means and what to do with it. Real perspectives. Actionable strategies. 

FRICTION RELOADED - Marketing Trends

Hallo und herzlich Willkommen beim Podcast des IAA Austrian Chapter [https://iaa.at/]s - Voices. In diesem Podcast interviewt Vorstandsmitglied Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] die Menschen, die hinter dem neuen Vorstand und Advisory Board stecken. Wer sie sind, was sie antreibt, und was sie für die Branche vorhaben.

IAA Voices - Austrian Chapter

Florian is a marketing strategist. He runs his own Marketing Studio FUTURESTRATEGIES [https://www.future-strategies.com/].

Florian Schleicher

Shows