Gerrit Woerle is the CEO of the fifth-generation family-owned cheese company WOERLE. Based in Austria, they’re known for much more than just cheese—they’ve been quietly building an ambitious sustainability program within the food industry. From CO₂ reduction in dairy farming to biodiversity projects on local fields, there’s a lot going on behind the scenes.

More information about the 6th national Ressourcenforum Austria [https://www.ressourcenforum.at/].

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

🧀 Creating a longlasting system - Gerrit Woerle from WOERLE 

Grazia Nordberg is the founder and managing partner of LOEBELL NORDBERG, a communications agency based in Vienna - in March 2023 she started AEHRE a sustainability business magazine for the German Speaking area. With it she wants to build a communicative bridge between the economy and sustainability.

The magazine is full of fresh stories that surprise, about people, solutions and conveys a lightness that is often missed in other sustainability focussed content. They focus on activation, rethinking, motivation.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

💚 Sustainability must be sexy - Grazia Nordberg from aehre Magazine

Stefan Grafenhorst is Vice President Sustainability & Corporate Communications at Greiner.  Greiner is a manufacturer of plastic packaging, medical devices and foam products such as mattresses.

Stefan manages sustainability at Greiner and ensures that the company becomes more sustainable overall. The main focus of this role is to reduce the negative impact and transform the business areas that are not sustainable from today's perspective.

But Stefan was not always in sustainability. His professional career began in consulting before he became a development worker in Africa for several years. After working in the political arena in Berlin, he moved to Greiner in Austria in 2017.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

♻️ Transforming a Company - Stefan Grafenhorst from Greiner

Carina Needham is the Global Sustainability Director at Julius Meinl, one of the world’s oldest coffee roasters, founded in 1862. The brands premium coffees and teas are enjoyed in over 70 countries, reaching more than 50,000 hotels, restaurants, coffeehouses. Carina, who has been with the company for a decade, previously led the Global Marketing Department before taking on her current sustainability role. She began her career at Procter & Gamble, working in cities like Frankfurt, Geneva, and Vienna.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

☕️ Scaling Sustainability Across a Global Coffee Empire - Carina Needham from Julius Meinl 

Sabrina Bartl is leading the global external communications at Stora Enso Wood Products, a provider of sustainable wood-based solutions that are driving the transformation of the global construction industry. An international business degree majoring in marketing and a Master’s in public communication, it all seems to have prepared her for the company she’s working at. However, she’s sometimes still surprised that she ended up in the construction business.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

🌲The 700 year old company - Sabrina Bartl from Stora Enso about products that are by default sustainable

Jonas Spitra is the Head of Sustainability Communications at the SCHOTT technology group. In his job, he accompanies and explains the sustainability transformation of the energy-intensive speciality glass manufacturer. And he is constantly learning new things about the opportunities and challenges of change. Jonas has worked as a journalist, strategy consultant and researcher in Germany and abroad.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

🪩 Making Sustainability Lighter - Jonas Spitra from SCHOTT about making a super complex topic simple

John Oakley is the Country Marketing and Consumer Insights Manager at IKEA Austria.  He studied marketing at university in England. Before joining IKEA a John was CEO of a major international advertising agency. He has over 20 years in advertising and marketing. The mission that John has been passionately following at IKEA is “A better everyday life for the many people, through better homes and a better planet”. In 2022 he and his team launched IKEA’s new brand positioning platform “Lebe Smårt” - live smart - to strengthen the brand’s differentiation and purpose on the Austrian Market.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

🪑 Connect People with Sustainability - John Oakley from IKEA about visions and love brands

Marika Püspök is the Chief Climate Officer of the Wiener Stadtwerke Group, since February 1, 2024. This is Viennas main infrastructure service provider for mobility and energy. It handles over 16.000 employees and several minicipal players like the Vienna energy provider, the Vienna public transportation services, the Vienna garage operators and many more. In short: It is one of the biggest employers in Austria.

Her task is to set up the strategy of the self proclaimed climate protection corporation. That includes implementing ESG and sustainability in the Group. And because of all of that I have been looking forward to this chat now for a long time.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

💪 Changing the core business model - Marika Püspök on how to steer a complex group of businesses to sustainability

Kiki Van Son is the Chief Brand Officer at PlantBaby Co, a direct-to-consumer nutrition startup designing convenient, naturally nutrient rich and minimally processed plant based foods and beverages for families. She started her career in advertising at the well known agency McCann New York, where she first made the connection between attention-harvesting-technologies and the decline of our privacy, democratic functioning, and wellbeing.

Kiki earned her M.S. in Business for Social Impact and Sustainability, researched the social media ad revenue model’s impact on mental health, worked at the Center for Humane Technology during the COVID-19 pandemic, contributed to the momentum from “The Social Dilemma,” and is a founding member of The Conscious Marketing Movement.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

🦕 Excitement in Sustainability - Kiki Van Son from Plant Baby about marketing for a young foodbrand

Dr. Veronika Montes [https://www.morganlewis.com/bios/veronikamontes] is a corporate lawyer with a focus on capital markets and M&A transactions. She also counsels companies, boards, and investors on and after IPOs, advises on public takeovers. Furthermore, Veronika counsels corporates, funds, and multinational businesses on the impact of environmental, social, and governance matters and sustainability laws and regulations, especially reporting obligations and compliance with CSRD and CS3D.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!





⚖️ Sustainability Reports for Marketing? - Veronika Montes on the role of ESRS and ESG

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I create exciting marketing strategies  focussed on sustainability with my Marketing Studio FUTURES [https://ftrs-studio.com/]. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. 

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

FutureStrategies - Sustainability in Marketing 🌍

Florian Schleicher's Show

A conversation between marketing strategy expert Florian Schleicher and his guests about how sustainability can be used in marketing, working strategies and solutions for businesses to have a more sustainable marketing approach.

The futurestrategies podcast about sustainable growth

Florian is a marketing strategist focussed on sustainability at the Marketing Studio FUTURES [https://www.ftrs-studio.com/].

Florian Schleicher

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