Sven Pöllauer is a seasoned PR, Marketing, and Public Affairs professional with 20+ years of experience. His expertise spans internal and external communications, marketing, governmental affairs, and EU as well as international relations. In 2018 he joined Austrian Federal Railways ÖBB and is currently Head of PR, Marketing & Public Affairs at the ÖBB passenger branch.

Before joining the mobility sector he served as Advisor and Spokesperson to several members of the Austrian government from 2007 to 2017 and later worked as Senior Strategic Advisor for a PR & Marketing agency, advising clients from various sectors.

He holds a Master of Arts in International Relations and completed an MBA in Aviation Management at Emirates University in Dubai in February 2026.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

Green Is Not Enough - Sven Pöllauer from ÖBB about what it takes to be a successful sustainable business

Laura is a French Global Marketing Leader at Henkel, with 15 years of experience across industrial, tech, and automotive markets. She leads global go-to-market strategies across five regions and more than 30 countries, translating complex B2B technologies into clear customer value. At Henkel, She helped build initiatives like Social Selling (800+ sales people trained), the LOCTITE XPLORE eLearning, used by 40,000+ external professionals worldwide, and led LOCTITE Pulse Global Marketing – the multi-awarded B2B Industrial IoT solution.

Based in Bordeaux and a mum of two, Laura enjoys building things from scratch and connecting strategy, storytelling, and growth.

Outside work, you’ll often find her trail running, climbing, or exploring topics around mindset, mindfulness, and gong sound healing.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

Sustainability that sells - Laura Lamard from Henkel about Embedding Sustainability in the Product

Seza Eraydin is a Sustainability Manager at Henkel with over a decade of experience in the field. She began her career as a sustainability consultant and now leads the global sustainability framework for the General Manufacturing and Maintenance unit, covering more than 800 industries and 400,000 customers. Her work focuses on sustainability upskilling across the organization, sustainability portfolio transformation, innovation roadmaps, and driving sustainability communication for the Loctite brand.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

Pioneer at Heart - Seza Eraydin about Sustainabilty Strategy at Henkel

Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.

Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.

His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history.

A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.

About the FRICTION RELOADED podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. This podcast focusses on my FRICTION RELOADED marketing trend report [https://www.future-strategies.com/friction-reloaded] and its four subchapters.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if you are looking for some inspiration on your brands marketing strategy, let me know. That’s what I do with my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/].

"Now is Better" - Stefan Sagmeister on optimism, trends and AI

Mirko Tosoni is Head of Marketing at WaterBear [https://www.waterbear.com/?utm_source=generic&utm_medium=podcast&utm_campaign=futurestrategies_mirkosepisode], a social action platform where storytelling meets impact and community. After seven years at Nike growing the brand and inspiring people to move, he now focuses on fostering communities that drive collective action to protect the planet and build a more sustainable future for all.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🎬 Story meets Action - Mirko Tosoni from WaterBear about the Role of Stories for Climate Action 

Cornelia Nussbaumer is Head of Sustainability and Innovation at Wiener Linien, Vienna’s public transport operator. She’s driving the company’s transformation toward climate-friendly mobility, diversity, and future-ready urban solutions.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🚈 2.4 Million Rides Toward a Climate-Neutral Future - Cornelia Nussbaumer from Wiener Linien about Sustainability with a Mission

Lenna Lockwood is the founder of Prospera, a real estate consultancy focused on creating places that support human and planetary thriving. With over a decade of experience across the United States and Western Europe, her work bridges design, strategy, and evidence-based innovation in the built environment. Her approach is regenerative, systems-oriented, and grounded in science, drawing on key frameworks such as the Biophilic Design, Circularity and Low-Carbon Design. She advises her clients on how to create places that actively support human thriving and healthspan—physically, mentally, and socially—while meeting the urgent challenges of restoring breached planetary boundaries and building a strong social foundation.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🏡 Building for Human & Planetary Health - Lenna Lockwood on Biophilic Design, Planetary Health & Storytelling in Real Estate

Eske Tammen is the Brand Management Lead for Germany, Austria and Switzerland at Tony’s Chocolonely, the impact-driven chocolate company on a mission to make 100% slave-free chocolate the norm. With a background in strategic brand building and purpose-led communication, she’s responsible for bringing the brand’s bold mission to life through campaigns, partnerships, and local activations.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🍫 Chocolate with a Mission - Eske Tammen from Tony's Chocolonely on turning activism into brand love

Marcel Aberle is a trend and future researcher. His job is to inspire people and organizations for their future and support them in implementing new ideas and strategies. He spots the megatrends that are next – and explains it in ways that stick.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I’m a marketing strategist. I work with brands ready to take their next bold step and truly connect with their audience. I help them uncover insights that matter, design workshops that spark real change, and turn strategy into clear, actionable blueprints. In 2022 I started my own Marketing Studio FUTURESTRATEGIES [https://www.future-strategies.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. It’s perfect for marketing leaders and those who aspire to be: Inspiration on marketing, strategies and sustainability.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

✳️ The Sustainability Future Trap - Marcel Aberle, trend & future researcher

Gerrit Woerle is the CEO of the fifth-generation family-owned cheese company WOERLE. Based in Austria, they’re known for much more than just cheese—they’ve been quietly building an ambitious sustainability program within the food industry. From CO₂ reduction in dairy farming to biodiversity projects on local fields, there’s a lot going on behind the scenes.

More information about the 6th national Ressourcenforum Austria [https://www.ressourcenforum.at/].

About the FutureStrategies podcast and your host:

I’m Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

🧀 Creating a longlasting system - Gerrit Woerle from WOERLE 

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/] to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

FUTURESTRATEGIES - Sustainability in Marketing 🌍

Welcome to FRICTION RELOADED — the podcast. I'm Florian Schleicher, a marketing strategist, and this is where we cut through the noise. Because everyone is talking about trends. But most of it is noise. In this podcast, I sit down with industry leaders, marketers, and strategists who don't just talk about what's coming — they tell you what it means and what to do with it. Real perspectives. Actionable strategies. 

FRICTION RELOADED - Marketing Trends

IAA Podcast

Florian is a marketing strategist. He runs his own Marketing Studio FUTURESTRATEGIES [https://www.future-strategies.com/].

Florian Schleicher

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