Lars Zirpins is the Chief Marketing Officer from Weleda, a renowned sustainability pioneer brand in natural cosmetics and pharmaceuticals. The product portfolio of Weleda includes around 1000 medicines and 120 natural cosmetics, available in over 50 countries.

In his role Lars focuses on driving global brand initiatives ensuring that Weleda continues to be a force for good in the industry. Lars brings a passion for sustainable and holistic approaches that fit perfectly with Weleda's philosophy.

About the FutureStrategist podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

🪻"Growth with Responsibility" - Lars Zirpins from Weleda about their soulbrand

Joe Macleod [https://www.linkedin.com/in/josephmacleod/] designs ends. He is the Founder [http://www.andend.co/] of the worlds first customer ending business. Joe is a veteran of the product development industry with decades of experience across service, digital and product sectors. His Clients include, Volvo, Logitech, EY, Fairphone, Spotify, and Microsoft. He is a keynote speaker and author of two books on endings which we will talk about a little bit later.

If you want to read Joe's books he gifted us some 25% discount codes for his exciting and insightful books: " [https://www.smashwords.com/books/view/744267]Ends!" book [https://www.amazon.com/dp/9163947846/] - code: EB55V // "Endineering" book [https://www.smashwords.com/books/view/1116883] - code: RN25W // And if you want to take his course [https://www.andend.co/cohort] - here is a 25% discount for that: 25offendscohort

About the FutureStrategist podcast and Florian:

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!



🌱 "How do things end?" - Joe Macleod about the role ends play in sustainability

This recording is based on one of the top 5 most read newsletters of the last year on The Successstory of Too Good To Go [https://newsletter.ftrs-studio.com/p/too-good-to-go-marketingstrategy]

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/]

About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years

This recording is based on one of the top 5 most read newsletters of the last year on Scarcity in marketing. [https://newsletter.ftrs-studio.com/p/scarcity-in-marketing]

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/]

About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

⭐️ Scarcity in Marketing and Sustainability

This recording is based on one of the top 5 most read newsletters of the last year on The Sustainable Brand Magic of Patagonia [https://newsletter.ftrs-studio.com/p/the-brand-magic-of-patagonia].

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/]

About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

👕 The Sustainable Brand Magic of Patagonia

This recording is based on one of the top 5 most read newsletters of the last year on The No. 1 Marketing Mistake and how you can avoid it. [https://newsletter.ftrs-studio.com/p/the-no-1-marketing-strategy-mistake]

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/]

About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

✋ The No. 1 Marketing Mistake + How You Can Avoid It

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link. [https://newsletter.ftrs-studio.com/]

And this posting about changing behaviour with all links is right here. [https://newsletter.ftrs-studio.com/p/how-marketing-can-change-behaviour-sustainably]

About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

🐘 How do we change behaviour (sustainably)?

Julius Palm is the Deputy Managing Director and Head of Strategy & Brand at the sustainable food brand followfood. He is largely responsible for the brand development and restructuring of the last five years.

During his studies at Zeppelin University, he was already researching the question of the good life and the sustainability of modern societies. Today, he is putting this into practice and working with followfood to solve socio-ecological problems through a business model. The goal: regenerative entrepreneurship.

Julius was also recently honored with the title Green CMO of the Year by a German magazine.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions [http://www.ftrs-studio.com/en].

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy [https://www.ftrs-studio.com/en/simple-sustainable-marketing-academy], with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter [https://newsletter.ftrs-studio.com/].

About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

🐟 "Back to the Origins" - Julius Palm from followfood on transparency and the challenge to become mainstream

Alexandra Kleemann is a seasoned marketer with nearly a decade of expertise in the circular economy. In her role as Head of Markets & Brands at refurbed, she makes it easy for consumers to “Rethink New”. Before that she was the CMO of Shpock, another circular economy start-up, where she raised aided and unaided awareness by 30%.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions [http://www.ftrs-studio.com/en].

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy [https://www.ftrs-studio.com/en/simple-sustainable-marketing-academy], with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter [https://newsletter.ftrs-studio.com/].

About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

🔋 "Rethinking what new means" - Alexandra Kleemann from refurbed on the circular economy

Florian Iro is the CEO of Erdal, a family-run manufacturer of cleaning and care agents with headquarters in Germany. Their highest-selling brand is Frosch, which has offered environmentally friendly detergents since 1986.

Before joining Erdal he was s Director of Marketing and Sales and led a traditional and artisan tableware manufacturer in Gmunden, Austria into a new area of digitalization, global expansion and unrivaled consumer experience.

He also expanded and developed a new disruptive business model with FRIYA - healthy snacking by bringing together a vibrant lifestyle brand with truly functional products.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions [http://www.ftrs-studio.com/en].

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy [https://www.ftrs-studio.com/en/simple-sustainable-marketing-academy], with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter [https://newsletter.ftrs-studio.com/].

About Florian Schleicher [https://www.linkedin.com/in/florianschleicher/]: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio [https://ftrs-studio.com/], I help brands achieve their goals and sustainable growth. All without the usual hustle.

🐸 “A company that takes care of the future” - Florian Iro from Erdal/Frosch about anchoring sustainability in a strategy

Hi, my name is Florian Schleicher [https://www.linkedin.com/in/florianschleicher/] I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS [https://ftrs-studio.com/].

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/]. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects [florian@ftrs-studio.com]!

FutureStrategies - Sustainability in Marketing 🌍