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The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail image

The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail

S1 E231 · Rockstar CMO FM
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59 Plays2 months ago

This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed:


  • Marketing technology - and Cathy’s most recent blog post 
  • Breaking up with your website, the relevance of our corporate websites and how that changes our content strategy across channels.
  • The pros and cons of fractional expertise and the changes in the jobs market
  • Content Marketing measurement
  • Budget for content and a Forrester report that is bullish about creative spend


Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss what 


Enjoy!



The people:


Mentioned in this week’s episode:


Rockstar CMO:


Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube


Listen on Apple,

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