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The Five Sales Enablement Things and Valuable Friction Episode
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This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode.
Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:
- Buyer Needs Analysis
- Market Intelligence
- Story Telling
- Sales Tools
- Technology
Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction.
Enjoy!
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The Links
The people on LinkedIn:
Mentioned in this week’s episode:
- Clifford Stoll’s 1995 article in Newsweek - Why the Web Won't Be Nirvana
- Robert’s new website, Seventh Bear
- Robert firm: The Content Advisory
- Robert’s podcast: This Old Marketing
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Lose Yourself by Eminem - on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
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