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The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode image

The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode

S1 E238 · Rockstar CMO FM
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38 Plays1 month ago

This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys:


  1. Chose a Published Model that works for your business 
  2. Data is the Ultimate Key to Success
  3. Journey Tracking Can Predict Ability to Close 
  4. The Devil is in Persona-level Details
  5. Journey Tracking Ensures Campaign Success


Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.  


Enjoy!


The people:


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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