This week, Jeff Clark [https://www.linkedin.com/in/jjclark08/] and Ian Truscott [https://www.linkedin.com/in/iantruscott/] share five characteristics of data-driven marketing teams, which are having:



 1. Defined and measurable targets
 2. Data that is curated to address business goals
 3. Tools to make the data available
 4. A skilled team who manages the data 
 5. Everybody in marketing is enabled to be data-driven 



Ian then joins Robert Rose [https://www.linkedin.com/in/robrose/], the Chief Troublemaker at The Content Advisory [https://contentadvisory.net/], in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be exploring in 2025.



Enjoy!



—

The Links



The people 

 * Ian Truscott [https://www.linkedin.com/in/iantruscott/]
 * Jeff Clark [https://www.linkedin.com/in/jjclark08/]
 * Robert Rose [https://www.linkedin.com/in/robrose/]



Mentioned in this week’s episode:

 * Robert’s new project: Seventh Bear [https://seventhbear.com/]
 * Robert firm: The Content Advisory [https://contentadvisory.net/]
 * Robert’s podcast: This Old Marketing [https://www.thisoldmarketing.com/does-the-googlegate-leak-even-matter-430/]



Rockstar CMO:

 * Monday Mojo [https://www.linkedin.com/newsletters/rockstar-cmo-monday-mojo-7134149775066566656/] - our monthly LinkedIn Newsletter
 * The Beat Newsletter [https://beat.beehiiv.com/] that we send every Sunday
 * Rockstar CMO on the web [https://rockstarcmo.com/], Twitter [https://twitter.com/RockstarCMO], and LinkedIn [https://www.linkedin.com/company/rockstar-cmo]
 * Previous episodes and all the show notes: Rockstar CMO FM [https://rockstarcmo.com/podcast].



Track List:

 * Piano Music is by Johnny Easton [https://www.youtube.com/watch?v=8HAnRWMFAio], shared under a Creative Commons license
 * We’ll be right back by Stienski & Mass Media on YouTube [https://www.youtube.com/watch?v=_1lZ819y7V4&t=3s]
 * Numbers in Action by Wiley on YouTube [https://www.youtube.com/watch?v=CkYJuv82ME0]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.